STORE Studio Design Journal - Nicole Ren by STORE_Studio

STORE, MSD, ALPHA60 NICOLE REN STORAGE FOR YOU

S1 20

Melbourne School of Design, University of Melbourne Alpha60 NICOLE REN 836139 Storage For You msd.unimelb.edu.au/alpha60 Semester 1 2020 1

4 1

24 3

4 3

2 3

24 3

2 3

4 3

4 1

24 3

4 3

2 3

1 4

2 3

24 3

4 1 4

4 1

24 3

2 3

4 1

2 3

1 4

24 3

2 3 4

2 3

1 4

2 3

4 1

4 1 4

2 3

24 3

1 4

24 3

2 3

4 3

24 3

2 3

ACKNOWLEDGEMENTS I would most like to thank my tutors, Ben Waters and Jas Johnson, for their patience and guidance throughout this unique semester; and my fellow studiomates, for stressing out with me. I am glad to have been in this studio and could not have imagined a better group of people. Iâ&#x20AC;&#x2122;m also grateful for my housemates for providing stress-relieving banter, entertainment, and most importantly coffee in times of necessity; also Jenny Lee, who even cities apart kept me company and provided unwavering encouragement. Last but not least, my parents who are always there being helpful and supportive of me.

A. INTRODUCTION. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

CONTENTS A. INTRODUCTION (P. 007-011) B. TASK 01_REAL (P. 013-031) C. TASK 02_VIRTUAL (P. 033-059) D. TASK 03_MIX/ MID SEMESTER (P. 061-115)

P. 4

E. CONCEPT DEVELOPMENT (P. 117-181) F. DESIGN DEVELOPMENT (P. 183-223) G. FINAL PROJECT (P. 225-303)

P. 5

A. INTRODUCTION. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

A. INTRODUCTION (P. 007-011)

P. 6

P. 7

A. INTRODUCTION. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 8

I am a Malaysian-Chinese, born and raised in Hong Kong before I moved to Australia for university when I was 18. I studied at King George V School and graduated with an International Baccalaureate Diploma for Higher Level Graphics, Chemistry, English Literature and Standard Level Psychology, Chinese and Maths. In 2018, I graduated from the University of Melbourne with a Bachelor of Environments. Currently, I am undertaking the Master of Architecture in Unimelb as well, where prior to the pandemic, I also played Inter-state Volleyball for Unimelb’s Renegades.

P. 9

Prior to STORE Studio, I have been a part of Studio 4 Crowded House and Studio 18 ExLaB. 1. nicole ren wei min, 23, master’s of architecture_studio e_university of melbourne 2. studio 18 final casting crew 3. renegades 2019 finals

A. INTRODUCTION. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

Apply online msd.unimelb.edu.au

Led by Ben Walters (Sii) Jas Johnston (ExLaB MSD)

STRATEGIES FOR CULTURAL EXCHANGE

P. 10

SUMMER 2020

STORE STUDIO BRIEF A collaboration with the fashion label ALPHA60 exploring the future of what a fashion ‘store’ can be. The contemporary fashion store is no longer an environment strictly for consuming material, it is a scene of cultural storage and exchange - a public space in and of the city. Students will have the opportunity to engage directly with ALPHA60 and its creative team, using the label’s Chapter House Flinders Lane and Brunswick Street stores as sites for investigation and speculation. Utilising experimental digital and fabrication technology, inventive material, and innovative display methods the collaboration will strategise on the role of the contemporary fashion store, its impact on the city, and how design and architecture can enhance experiences of cultural exchange.

P. 11

1 1. store studio// description 2. store studio// poster

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

B. TASK 01_REAL (P. 013-031) B1. FERRIS SHOE WHEEL B2. CONCEPTUAL DRIVER B3. REFERENCE B4. READY STEADY RESET

P. 12

P. 13

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

TASK 01_REAL FERRIS SHOE WHEEL This system investigates STACKING as the conceptual driver for shoes. In order to save ground space, the design seeks to complement the horizontal dynamics of standard drawers with a vertical rotating system, where the user is able to flick through the contents of the drawer. A series of shoes presented on custom trays revolve before the chosen pair is slid out to be worn. This design was considered in the site of a store where the system is meant as a displayed stack of shoes. The back half of the rotation is accessible to the backroom for shoes to be removed or replaced manually, or potentially robotically. The trays are attached onto a ferris wheel like system that can be cycled by gently pushing down on the trays by hand or electronically controlled. Pairs of shoes can be added or removed from rotation without constantly handling the shoes and trays can also be slid onto shelves for alternate methods of storage.

P. 14

This design also seeks to maximise the efficiency and unique manufacturing abilities of the CNC machine. The CNC is a machine that provides accuracy, consistency and an ability to customize. Using these traits, a uniform tray design can be batch-produced for this system, and then customized to fit a specific pair of shoes. Each lightweight tray made out of recyclable HDPE plastic has the footprint related to the pair of shoes engraved into it, allowing the shoes to fit snugly and securely onto the tray as it rotates. The tray is rectangular in order to minimize waste created from carving unique shapes from the material. The CNCâ&#x20AC;&#x2122;s ability to carve out whole designs from a single block of material also reduces time needed to fix pieces together. Each tray is essentially ready to go after removing it from the CNC bed.

1. author// ferris shoe wheel hybrid drawing

1 P. 15

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

P. 16

1. author// sketch iterations of initial proposal 1 2. author// sketch iterations of initial proposal 2

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

2 P. 17

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

TASK 01_REAL INVESTIGATING STORAGE, STORE, STACK In search for a direction to design, I wanted to understand what I was designing for. I had to define what each of these key words meant within the context of this task. An analysis into the semantics and connotations of storage, store and stacking conjured up TIME and CONVENIENCE as large factors for when, where and how things are stored. The identification and separation of storage and store were key to understand there can be two separate goals when something is stored. Whilst one alludes to storing as a protection of value in a more permanent location, the other is perceived as more temporary and the objectâ&#x20AC;&#x2122;s value is greater in the near future.

P. 18

P. 19

Scanned with CamScanner 1. author// storage, store, stacking mindmap

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

STACKING REFERENCES Stacking typically has a repetitional element to enable smooth, fast and secure stacks of items, where balance is essential to achieve tall stacks. NEGATIVE/POSITIVE SHAPES Items that inadvertently form negative shapes of themselves as part of their function are always easily stackable. They provide a clear direction of how to stack. The ratio of thin material and opening of the object also allows for this behaviour. CEDAR WOOD STACKING Here, stacking acts as storage and function. The methods used allowed the workers to create steps through rotating a plank perpendicular to the stack below.

1 3

P. 20

P. 21

1. pinterest// cedar wood stacks 2. author + stock photo// stack of hats 3. author + stock photo// stack of mugs

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

small top

large base

ABSTRACT DATA TYPE A linear structure of organising data in computer science. It is operated on a LIFO (Last In, First Out) process by only two operations: PUSH and POP.

P. 22

PUSH: to add new data to the top of the stack

ARRANGING SHOES In order to space-efficiently store shoes in large quanities, I tried to optimise the arrangement of shoes. It is clear that the object must remain whole and so its volume cannot be reduced or compressed further without damage to the integrity of the shoe.

POP: to remove from the top the data that was added last.

This caused further analysis of why other objects are suitable for self-stacking.

Similar to shelves of food stacked in a grocery store or unpacking.

1. LARGE FLAT SURFACES _greater surface area for stablising

P. 23

2. CONAL/FUNNEL LIKE SHAPES _large base, small top

1. author// diagram of stacking abstract data 2. author// diagram of cone stacking 3. author + Alpha60// rearranging shoes

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

P. 24

P. 25

1. author// task 01 real_sketch of proposal section 2. author// task 01 real_sketch of proposal detail

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

secondary board to secure pegs

100

1100

SPACER

BACKBOARD FRAME

spacers between boards

pegs

850

primary board

2000

400

READY

STEADY

1100

PRIMARY/SECONDARY BOARD

P. 26

2000 pneumatics

The conceptual driver of STACKING is employed as a method of temporary storing. Stacking is to save ground space by exploiting the vertical, which ultimately includes the act of balancing and specific arrangement. Unlike other clothing items like the shirt or the pants, the shoe has a more durable form that holds its silhouette. The challenge was to design something specific to the shoe where to replicate the same method in storing of a shirt or pants may not work.

back board

PEG

When an object is stored, it can be for a short while or long-term. Regardless, it is not forever. The space the object inhabits only finds its value and program from its context. For example, an empty room can be storage or a living room. As the space is cleared, its value and program then resets for its next use. Time in storage tends to imply a deep archival process. An unknown duration for an objectâ&#x20AC;&#x2122;s long-term stay. Thus, aesthetics is rarely considered as things are kept out of the way, generally hidden from view. However, if the storage action invokes a more immediate need for the object, to be able to easily retrieve the object becomes important, then convenience and aesthetics become factors.

simply reset by pneumatics that engage the backboard to return the pegs back to its originally flush state. Ready for its next shoe.

1500

TASK 01_REAL READY STEADY RESET

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

RESET BACKBOARD INDENTATION

A system where the shoe dictated the Design was necessary. A series of closely packed pegs protrude from timber boards that easily slide back as pressure is put on. When a shoe is pressed against the wall of pegs, the flat surface gives way and a cosy nook the exact negative of the shoe is created. The mainframe is connected to pneumatics where the backboard is a removable piece that allows change to the resetting configuration and easy maintenance. Therefore, this design is not of a deep archival process but of a display where shoes reside temporarily on pegs that push and pull to comfortably mold around the shoe as it is stored. Then as previously defined, the act of storing means the object will eventually be taken out of storage, the faĂ§ade allows a now empty wall to be

P. 27

1. author// ready steady reset hybrid drawing

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

secured pegs for the boards to slide

primary board

board spacers

secondary board to support pegs

pegs

P. 28

P. 29

TASK 01_REAL READY STEADY RESET CONCEPTUAL MODEL

backboard

This task allowed us to experiment with the given machine: CNC. 1 1. author// concept model exploded isometric

B. TASK 01_REAL. NICOLE REN, READY STEADY RESET. STORE MSD ALPHA60.

P. 30

P. 31

1. author// concept model 2. author// concept model side 3. author// concept model closeup 1

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

C. TASK 02_VIRTUAL (P. 033-059) C1. TECHNOLOGY_VIVE C2. SHOE RENDERING C3. REFERENCES C4. WALK A MILE

P. 32

P. 33

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 34

P. 35

1. author//htc vive headset isometric diagram 2. author// htc vive controllers and virtual hands

front view

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 36

P. 37

1. author//htc vive controller elevation drawing 2. author//htc vive controller plan drawing

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 38

P. 39

1. author//htc vive headset elevation drawing 2. author//htc vive headset internal elevation drawing

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

head strap

cushioning proximity sensor detects when the headset is taken off to turn off the display

sensors 32 sensors detect infrared signals from the bases to determine movements in the virtual space

eye-relief cog adjusts the lenses closer or further from your eyes

camera sends data about the playerâ&#x20AC;&#x2122;s surroundings back to the computer

P. 40

P. 41

1. author//htc vive headset plan drawing 2. author//htc vive headset exploded isometric drawing

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

V-RAY RENDERING P. 42

exposure value: 10 render quality: high

P. 43

A 3D scanned shoe is rendered with a texture map in V-ray to simulate the shoeâ&#x20AC;&#x2122;s real materiality as well as 3D form and colour. Lighting and exposure settings were adjusted to give as realistic render as possible. 1. author// v-ray render of asset in perspective 2. author// v-ray render of asset in plan 3. shoe asset texture map 4. author// v-ray render of asset in front

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 44

P. 45

1. author// shoes render 2. author// shoe internal detail render

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 46

P. 47

1. author// shoe plan render 2. author// shoe detail render 1

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

1 4

2 5

3 P. 48

1. author// shoe point cloud simulation 2. author// shoe wireframe simulation 3. author// shoe render 4. author// shoe detail point cloud simulation 5. author// shoe detail wireframe simulation 6. author// shoe detail render

P. 49

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

HTC VIVE_VIRTUAL REALITY Since its introduction into the world, the vive has been an asset in several different industries. 1. DRAWING IN 3D SPACE Here, the entire virtual world is the canvas. Designers and clients are able to view and walk around sketches and models in a three dimensional space. It enables better communication and understanding between people. 2. VIVE IN THERAPY AND TRAINING Virtual reality has helped train medical students through digital patients as well as provided theraphy for physically impaired individuals. The ability for VR to â&#x20AC;&#x2DC;trickâ&#x20AC;&#x2122; the mind provides cognitive and physical stimulation for paralytic patients. It has served to help improve brain function and limb control.

3. VIRTUAL COMMUNICATION The vive also enables people to communicate across physical distances. It provides an additional dimension to simply phoning or video calling someone. It allows several people to inhabit a virtual space at the same time, potentially enhancing a 3D collab space.

P. 50

1. wired// visualisation of tilt brush app 2. reddit// spinal cord injury patient 3. meetinvr//virtual reality conference

P. 51

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

VIRTUAL STORAGE Data is the object stored in various forms. To make navigation and retrival of information user-friendly they are represented through icons or graphic elements. 1. GOOGLE DRIVE/ DROPBOX A digital replica of a physical filing system that allows data to be input into eachother. Files within files can be created for exceptional organisation of data as well as colour coding. 2.INVENTORY A common and rudimentary form of virtual storage that is essential in most online gameplay. The inventory allows the storage of a plethora of things that perhaps would not be physically possible to store in a chest or backpack. Denoted by a number to allow the ‘stacking’ of items within the same storage. 3. HOME SCREEN A more exhibitional use of virtual storage that displays apps for the user to choose from. Apps can be grouped or categorised similiar to the filing system

P. 52

P. 53

1. eduhuh//google drive file organisation 2. pinterest// iphone home screen 3. pouchpocket// minecraft inventory

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

P. 54

P. 55

1 1. author// virtual storage mindmap 2. author// sketches

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

TASK 02_VIRTUAL WALK A MILE I found this task a little more challenging. The challenge was to not devise a program or a way of coding for storage but to design the storage itself. Virtual reality doesn’t necessarily model the real world, it’s idea of space and time is not limited and so ironically no limitations make it limiting. Delving into virtual storage and what it meant, I kept coming across data as the object to be stored. The ‘physical’ in the virtual is merely made up of code, binary and pieces of information. Anything else, is merely an iconic or graphic representation of the true data. How do you then experience or design virtual storage if it can simply be reduced into a series of numbers? Is there anything else to store? The virtual shoe can easily be quantified in terms of its physical qualities. It can contain data about the shoe itself, its colour, its make and the store it was from, but what about the number of steps its taken, the amount of times it’s been worn etc. I became interested in how essentially everything about the shoe can be stored except the shoe itself. And so I sought to create a digital storage of the history of pairs of shoes. All this data about each pair is stacked to create the form of the virtual system that follows time as a linear element that stretches along a constant, and graphs the physical travel in the world three dimensionally. This means a little scuff mark or coffee staining shoes can be pinpointed to a specific moment along this timeline.

P. 56

Looking into virtual reality, it is clear that it is all about the experience. Previous references of simulation games, medical trainings and physical therapy, was about convincing the mind that the body is elsewhere in time and space. I speculated about what this could potentially mean if we could trace the journey of a pair of shoes and potentially the person who wore them. In turn, the shoe itself becomes a storage of memories and intangible information that only the wearer could experience. But converting it into a digital asset, the shoes become a representation of everything but it’s physical self, where

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

its virtual storage and the act of retrieval from storage is to experience its life. The combination of an omnidirectional treadmill allows the user to follow, without directional limitation, the path that the shoes have taken in its lifetime. The user, therefore, is able to walk a mile in someone else’s shoes. The virtual environment in its endless vastness is not contained by the laws of physics of the physical world. Objects can be placed hovering in space, or until infinity. I wanted to exploit this ability, to have the shoes scattered across virtual space and time each with its own unique journey and memory that anyone can access and experience themselves.

HTC VIVE SENSORS

MIRROR

P. 57

1. author// task 2 initial hybrid drawing

C. TASK 02_VIRTUAL. NICOLE REN, WALK A MILE. STORE MSD ALPHA60.

TASK 02_VIRTUAL WALK A MILE Virtual storage is simply data as the object to be stored. The ‘physical’ in the virtual is merely made up of code, binary and pieces of information. Anything else, is merely an iconic or graphic representation of the true data. How do you then experience or design virtual storage for numbers? Is there anything else to store? The virtual shoe can easily be quantified and stored in terms of its physical qualities. It can be data about the shoe itself, its colour, its make and the store it was from, but what about the number of steps its taken, the amount of times it’s been worn etc. The physical shoe is therefore a storage of intangible facts and memories that only the wearer can access. If every information about the shoe can be stored virtually except its physical self, how can we access the intangibility? Within the realm of virtual reality, it is clear that alternate experience drives the use of this tool such as in simulation games, medical training or physical therapy. It is about convincing the mind that the body is elsewhere in space and time. So, how can moments and memories of the wearer of the shoe be experienced by others? How can one literally and metaphorically walk a mile in someone else’s shoes?

P. 58

TRACKS FOR VIVE WIRES

HTC VIVE SENSORS

MIRROR

Both exhibition and archival, this virtual system displays a physical pair of shoes that symbolizes a series of memories where the act of retrieval from storage is to experience its life. The pair of shoes on a platform faces a mirror, and as you walk up to them a virtual you is perfectly framed with the shoes on. Within the simulation, the same pair of shoes are at your feet. As you would in the real world, you bend to pick them up and slip your feet through. The world around you becomes the memory you can explore. As you walk forward, you can see the traces of previous users wander the memory too, as these are now the new memories of the virtual shoe.

P. 59

1. author// task 2 final hybrid drawing

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

D. TASK 03_MIX (P. 061-115) D1. DIETER RAMS D2. INITIAL DESIGN D3. REFERENCES D4. ITERATED DESIGN D5. MID SEMESTER

P. 60

P. 61

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

DIETER RAMS (1932-) is a German industrial design from Wiesbaden. As Germany was re-built in the 1950s, Rams began his training as an architect where he eventually worked at Braun in 1955. He was an architect and interior designer for the company that launched new electronic products, and became Chief Designer in 1961 until 1995. His design rationale and methods came from the Ulm School of Design, the successor of Germanyâ&#x20AC;&#x2122;s Bauhaus. There he developed a strong sense for form and materials which relayed through his designs at Braun.

P. 62

P. 63

1. vitsoe// dieter rams at home

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

“ WEINGER, ABER BESSER.”

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

LESS, BUT BETTER

- DIETER RAMS

P. 64

P. 65

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 66

10 PRINCIPLES OF GOOD DESIGN: DIETER RAMS

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

GOOD DESIGN IS INNOVATIVE

GOOD DESIGN IS HONEST

GOOD DESIGN MAKES A PRODUCT USEFUL

GOOD DESIGN IS LONG-LASTING

GOOD DESIGN IS AESTHETIC

GOOD DESIGN IS THOROUGH, DOWN TO THE LAST DETAIL

GOOD DESIGN MAKES A PRODUCT UNDERSTANDABLE

GOOD DESIGN IS ENVIRONMENTALLY FRIENDLY

GOOD DESIGN IS UNOBTRUSIVE

GOOD DESIGN IS AS LITTLE DESIGN AS POSSIBLE

P. 67

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

GEOMETRY AND RATIO IN BRAUN ELECTRONIC PRODUCTS BY DIETER RAMS

19581958 T3 POCKET T3 POCKET RADIO RADIO

19611961 RT 20 RTRADIO 20 RADIO

P. 68

P. 69

19631963 PHONOSUPER PHONOSUPER RADIOGRAM RADIOGRAM

19671967 LECTRON LECTRON RADIO RADIO RECEIVER RECEIVER 1

1. author// geometry analysis of ramsâ&#x20AC;&#x2122; designs

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

RT 20 RADIO, 1961 V-RAY RENDER W: 500 H: 260 D: 180

P. 70

P. 71

Based on the 1956 SK4 radiogram, it is Braun’s last produced radio. Like it’s siblings, the RT 20 Radio is composed of lines and circles. The simple interface gives balance and clear coherence to the model. 1. author// rt 20 radio render perspective 2. author// rt 20 radio render interface close-up 3. author// rt 20 radio render material intersection detail

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

SK55, 1963 (AKA. SNOW WHITE’S COFFIN) V-RAY RENDER W: 290 H: 245 D: 585

P. 72

P. 73

An iteration of Braun’s SK4 radiogram that likewise exemplifies the lines and circular geometry of its predecessors. Its minimalistic aesthetic simplifies the attention to detail. This is the epitome of Rams’ 10 principles of design. 1. author// sk55 render front 2. author// sk55 render interface close-up 3. author// sk55 render material detail

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 74

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 75

1. author// sk55 render front 2. author// sk55 render corner detail

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

I was seeking to design experience in both virtual and physical world. I revisited the HTV VIVE for inspiration, to analyse each of its functions and reason for its design. Very simply it can be separated into 3 categories: SIGHT The VR headset fully disconnects the users from the physical world and immerses them into a dgital one. It is a replica of the existing world. CONTROL This comes in the form of cuttons and triggers on the handheld remotes. Each with a purpose that is programmed to the virtual world. SENSORS The only link between the real and virtual world. The sensors track real time movement of the user and translate them visually in the alternate reality. These relate the large scale visuals to a smaller and tactile scale of the controls. Similar to an arcade machine.

P. 76

P. 77

1. author// ideas and notes on task 03 2. author// sketch of vending/arcade machine

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

Kusama’s works are always incredibly visually appealing. Her use of mirrors open us to an infinite virtual world, where images of the physical object is stacked, rotated, reflected a million times over. Its simplicity magnifies the concept, cubes are used instead of spheres, hexagons or decagons.

P. 78

There is something about simiplicity and minimalism, like in Dieter Rams’ work, that augment the effects and concepts of the artist that would be challenging to accomplish. The interaction with both works require no extra thought except to see and to do. THE SPIRITS OF THE PUMPKINS DESCENDED INTO THE HEAVENS (2015) YAYOI KUSAMA

1. urbanlist// kusama_spirits of the pumpkins interior 2. architecture and design// kusama_spirits of the pumpkins mirror cube

P. 79

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 80

One of the uses of VR in fashion allows customers to experience a Tommy Hilfiger fashion runway show in their store. I believe there is much more potential to a VR headsetâ&#x20AC;&#x2122;s role in a fashion store. The experience that awes customers is the experience of VR itself, it is not necessarily the content itself. So how do we design this so that both experience and content are unique and incredible? TOMMY HILFIGER VR FASHION RUNWAY EXPERIENCE TOMMY HILFIGER

1. wemakevr// tommy hilfiger runway 2. london forbes// tommy hilfiger_in-store vr

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 81

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 82

P. 83

an arcade style shoe machine INITIAL DESIGN 1. author//sketch iteration of arcade vending machine 2. author// render of arcade vending machine

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 84

P. 85

an arcade style shoe machine INITIAL DESIGN 1. author// render arcade controls 2. author// render first person view

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 86

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

an in-store shoe serving machine ITERATED DESIGN_REAL 1. author// render perspective view 2. author// render front view

P. 87

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 88

an in-store shoe serving machine ITERATED DESIGN_VIRTUAL 1. author// first person view 2. author// travelling through the stacks 3. author// section as the user travels through the stacks

P. 89

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 90

P. 91

japanese vending machines VENDING MACHINE REFERENCES 1. japan tokyo machine hill 2. tim easly// tokyo LoL vending machine 3. tim easly// tokyo vending machine

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

1 2

P. 92

P. 93

old school vending machines VENDING MACHINE REFERENCES 1. pink hotel bangkok// styleanda vending machine 2. pink hotel bangkok// machine operation 3. old style dr pepper vending machine 4. steven heller// automatic canteen company of america

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 94

large scale vending machines VENDING MACHINE REFERENCES 1. cupcakeATM// user interface 2. cupcakeATM// design 3. uniqlo // airport vending machine 4. uniqlo// user inteface 5. uniqlo// machine operation 6. uniqlo// product delievery

P. 95

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 96

P. 97

sketches of arcade vending machine MID-SEM DESIGN PROPOSAL 1. author// sketch elevation of AVM 2. author// sketch plan of AVM 3. author// sketching controls of AVM

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

TASK 03_MIX AN ARCADE SHOE VENDING MACHINE This project is called The Arcade Shoe Vending Machine, the initial concept began from an investigation into the conceptual driver of stack and CNC machinery for the shoe. Stack was determined to be an arrangement necessary to save space by building vertically and the CNC an enabler that allows repetition for this stacking. Both very practical ideas and so has my project developed. The very first design lends itself to a vertical carousel of repetitively batch produced trays that allows the user to flick through its contents. The next task was to add a technological aspect to the project which was the HTC Vive. I was quite intrigued by the ability to experience essentially anything, where my next project was about walking a mile in another’s shoes. But it was still quite abstract. With VR being such an immersive medium, the physical part was a challenge. So part of my research was industrial designer Dieter Rams, whose works are so geometrical aesthetic and I was wondering how to potentially bring this into my project.

P. 98

in the center of the machine points towards the VR headset, atop simple controls that the user should instinctively know how to use with minimal instructions. A button at the top tells you which reality is being controlled. Then, as the person enters the virtual realm, planes of shoes are before them. The physical interface is also in the virtual and should provide some comfort in allowing them to easily use the system. Sliders, buttons and a joystick continue to operate the virtual device. Likewise, customized functions can be input and the user can scroll through the wheels of shoes imitating the scrolling nature of online shopping until they find something they like. When their choice is determined by entering the shoe code, depending on their choice in the physical or virtual world, the shoe could be pre-ordered online or else is presented on a platter for them to take home. us

inte rfac

I was still caught up in the idea of this immersive experience. Looking into VR experience, it is pre-dominantly game related. Games bring you into another world to experience, but there’s still a physical element to them such as xBox/ps4 game controllers, or the switch. Despite the modernity of VR, buttons, triggers, analog sticks have this retro and user intuitive feel (because they’ve been around for so long) which is what I wanted to begin to explore as well. VR is also a very individualistic activity so I had to overcome the need for someone to be standing by to help users with it. I looked at arcade machines and vending machines which utilizes this but also has the added element of buying something without a salesperson. All in all, the starting point of my project is the user interface. This project is a development of the initial stack carousel and how it could be controlled with the user interface. It has evolved into a partial vending machine, partial pop-up online shop. Where it can be closed if necessary or else it will open up and CNC’d benches peel open. An alcove

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

inte rfac

e tim

r ou

ter

glas

ell

tim

indo ws

r sh

elte

P. 99 tim

s ph ys

ical

stac

king

syst em

stac

king

1. author// midsem_hybrid drawing

syst em

rails

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 100

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 101

1. author// render AVM closed 2. author// render AVM open

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 102

P. 103

1. author// AVM plan and orthographic facade 2. CNC mechanism of the benches 3. author// AVM stages of opening and shutting

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 104

1. author// render first person view_REAL

P. 105

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

VIRTUAL

SHOE SIZE:40 CATEGORY: SMART CASUAL SHOE CODE: A2553

MEN SHOE SIZE: 40 CATEGORY: SMART CASUAL

men men

women

women semi-formal

semi-formal

smart casual

? ?

SHOE SIZE: 40

CATEGORY: SMART CASUAL

kids

FORMAL

SEMI-FORMAL

1 2 3 SMART CASUAL clr 0

SHOE CODE: 4856

KID

CASUAL

smart casual

casual

VIRTUAL VIRTUAL

REALITY

MEN

SHOE SIZE:40 CATEGORY: SMART CASUAL SHOE CODE: A2553

SHOE SIZE: 40 CATEGORY: SMART CASUAL SHOE CODE: 4856

MEN

SHOE SIZE:40 CATEGORY: SMART CASUAL SHOE CODE: A2553

MEN

KID

SMART CASUAL

CASUAL

kids

formal formal

1 2 clr 0

SHOE CODE: 4856

ME N

SHOE SIZE:40 CATEGORY: SMART CASUAL SHOE CODE: A2553

MEN

REALITY

REALITY SIZE

MEN

WOM EN

SIZE

WOM EN

VIRTUAL MEN

ME N

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

SIZE

1 2 5 6 clr 7 0

SIZE

1 6

2 7

3 8

4 9

3 8

4 9

SHOE SIZE: 40 CATEGORY: SMART CASUAL SHOE CODE: 4856

5 0

clr

WOM

men

women

kids

KIDS

FORMAL

semi-formal

smart casual

? ?

smart casual

SEMI-FORMAL SMART CASUAL

CASUAL

casual

VIRTUAL

MEN ME SHOE SIZE: 40 N CATEGORY: SMART CASUAL SHOE CODE: 4856

MEN

women kids

formal formal

semi-formal

smart casual

? ?

kids

A smart casual

casual

KIDS

1 1

KIDS

SIZE

men women

SHOE SIZE: 40 CATEGORY: SMART CASUAL SHOE CODE: 4856

men

MEN

SHOE SIZE:40 CATEGORY: SMART CASUAL SHOE CODE: A2553

REALITY

MEN

VIRTUAL

MEN MEN

CASUAL

KIDS

FORMAL

formal formal

SEMI-FORMAL SMART CASUAL

6clr 7

FORMAL

SEMI-FORMAL

SMART CASUAL

clr

CASUAL

casual FORMAL

SEMI-FORMAL

SMART CASUAL

CASUAL

P. 106

P. 107

1. author// render user interface_REAL 2. author// render product delivery_REAL 3. author// user interface layout sketches

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 108

P. 109

1. author// render user interface_VIRTUAL

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 110

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

1. author// describing the matrix_VIRTUAL

P. 111

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 112

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

P. 113

1. author// perspective section render 2. author// perspective section line drawing

D. TASK 03_MIX. MID SEM. NICOLE REN, ARCADE VENDING MACHINE. STORE MSD ALPHA60.

1050 1600

inte r

fac

tim

ute

2000

300

gla

win

do ws

500

850

tim

lte r

ph ys ic

sta c

kin

gs ys tem

kin

gs ys tem

rail

P. 114

P. 115

1. author// section render 2. author// shoes render_VIRTUAL 3. author// exploded isometric_anatomy of the REAL

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

E. FINAL PROJECT (P. 117-181) E1. PRADA_NYC E2. CLOUDCOMPARE E3. REFERENCES E4. PROPOSALS

P. 116

P. 117

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

"THINK OF THIS AS A MUSEUM SHOW ON INDEFINITE DISPLAY," - HERBERT MUSCHAMP

P. 118

P. 119

PRADA NEW YORK EPICENTER 575 BROADWAY, AT PRINCE ST. NEW YORK (SOHO), NEW YORK

ARCHITECT: OMA/ARO DURATION: 1999-2001 PROJECT SIZE: 2136.8 SQM (23,000 SQFEET) BUDGET: $40,000,000 USD 1. OMA// prada shop front 1

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 120

P. 121

1. author// prada ny epicenter_full section

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

2 4

store

P. 122

1. archinect// prada ny stage construction 2. oma// prada ny stage open 3. mit hillel// prada ny feature space 4. author// prada ny isometric of stage mechanics 5. author// prada ny partial section of feature space

theatre/ exhibition

P. 123

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

2 3

P. 124

P. 125

1. prada// ny feature steps 2. prada// ny feature steps 3. prada// ny interior facade

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

1 3

P. 126

P. 127

1. prada// ny moving display cage 2. prada// ny moving display cage 3. author// prada ny isometric of hanging cages 4. oma// prada ny hanging cages concept

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

1 3

2 P. 128

P. 129

1. prada// ny handbags elevator 2. archinect// prada ny circular elevator 3. author// prada ny isometric of rolling shelves 4. oma// prada ny construction of rolling shelves

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 130

P. 131

1. idsa// prada ny dressing room 2. pinterest// prada ny opaque glass 3. prada// prada ny dressing room interior

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 132

P. 133

1. author// cloudcompare long section contours 2. author// cloudcompare short section contours

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 134

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 135

1. author// cloudcompare long section

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 136

P. 137

1. author// cloudcompare short section_stairs 2. author// cloudcompare short section_chapterhouse

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

fashion exhbition

art exhbition

cinema

special event

3 P. 138

P. 139

Looking at performative elements of a store, how have they shaped the brand and consumer experience? 1. pinterest// bathing ape conveyor belt 2. prada// prada transformer 3. prada// prada transformer diagram

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

In order to understand the direction my project is going, I had multiple questions that needed to be answered. The mindmap explores the different elements to consider for Alpha60. The four key factors to speculate on are: the digital, the customer, the brand and the space. THE DIGITAL How does the digital integrate into the existing Alpha60? What about the digital is so appealing? How can it help grow the brand and the company? THE CUSTOMER How can they have a personal experience with the brand, the store and their retail experience? What are they looking for? What already exists in the shopping experience? THE BRAND The brand identity and story is important. How do people experience these? How will these form the design decisions? THE SPACE Currently, the Chapterhouse store can be converted into an event space. It is a unique aspect that most stores do not have. Alpha60â&#x20AC;&#x2122;s originality and break from the stereotypical fashion show is something to emphasise and build upon.

P. 140

P. 141

1. author// alpha60 store mindmap

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

Following the mid-semester review, most of the discussion around my project was about the urban impact that something portable or mobile could have on the city. This led me to think about the public and store interactions, with digital technology available there are a lot of different relationships between consumer and salesperson. In an attempt to break down the various relationships, I categorized them into different scales of interaction: none, minimal to VIP. Currently, the digital effects the ‘none’ category the most, providing convenience to the customer. But I’d like to bring the public in, which Chapterhouse does already. It is currently used as both store and event space, which I think is quite unique and transformational architecture is something I’d like to explore. P. 142

I also still like the idea of the vending machine, or this idea of the physical merging with the digital. Because, despite the convenience of online shopping people still go to stores, and the draw of shopping in store is this element of physicality and humanness. 1. author// consumer-salesperson interaction scale 2. author// proposal isometric 3. author// booth changing translucency for changing room or exhibition 4. author// proposal isometric exploded

robotics/archive performative display

P. 143

circulation

browsing/exhibition

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

URBAN NETWORKS Understanding that Chapterhouse becomes the central point for which the ‘pod’ begins it’s network, I explored ways in which ‘network’ is already an integrated part of the urban fabric. These networks have been established for many years and decades even that analysing their elements and system could prove helpful. Most obviously the transportation system as the pod will be a moving vehicle.

Transportation is a main network within a city. Implemented and existing infrastructures, elements or systems can be used.

P. 144

Trains/Trams/Bus: - fixed stations - fixed routes - terminal hubs (train yards/ bus terminals) GoGet: - fixed locations to access and return cars - free routes - no terminal hub - customers book type of car and duration according to their needs 1. ptv// melbourne train map 2. ptv// melbourne tram map 3. goget// goget locations

P. 145

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

hub

pod

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

customer

scenario 1: POD resides in HUB and goes straight to the customer when requested - no stations - terminal hub - free route

hub

pod

customer

scenario 2: POD goes to HUB to restock and returns to a fixed location, to which the customer can visit it at the fixed location or â&#x20AC;&#x2DC;callâ&#x20AC;&#x2122; a store and it will go to them - fixed stations - fixed route (to hub), free route (to customer) - terminal hub - most flexibility

SCENARIO 2 hub pre-determined location home station pod response radius pod goes to closest location customer goes to closest location customer

hub

pod

customer

scenario 3: POD goes to HUB to restock and returns to a fixed location, to which the customer can visit - fixed stations - fixed route - terminal hub

hub

servicer

pod

customer

scenario 4: POD is at a fixed location where an intermediate SERVICER travels between the HUB and POD to restock - fixed stations - fixed route - pod does not access hub 1 P. 146

2 P. 147

DISTRIBUTION FRAMEWORKS An investigation into the different automation distributions networks and the relationship of a mobile pod with the main store and the customer. Scenario 2 was explored as a potential system as it was the most flexible. Pods are located away from the hub, only returning 1. author// distribution networks flowcharts 2. author// distribution network diagram_scenario 2

to be restocked but otherwise remain out where customers can access or else call it to them at a more convenient location. Locations such as carpark spaces are pre-determined which means the pod can fit and access that spot. Customers are notified where the nearest location is and they go to meet it.

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

hub

pod

customer

MOBY MART A prototype 24 hour convenience retail pod project located in China is developing a store that could be called on an app and the phone is used to open the door. This operates on a scenario 1 basis. The mart drives itself to a warehouse to restock or to a customer where a hologram AI greets them, and a smart basket tracks purchase or a barcode is scanned with the customerâ&#x20AC;&#x2122;s phone, P. 148

After retrieving their groceries the store auto charges their card. Only 3-4 people fit in the store, creating a more intimate and private shopping experience. Several renders of the mart show its ability to transform into various internal spaces depending on the retailer.

1. moby mart// iterations of moby mart stores 2. author// scenario 1 network diagram 3. moby mart// moby mart model render 4. moby mart// moby mart systems

P. 149

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

BRAND EXPERIENCE

ACNE STUDIOS Most notable are their hanging racks which are clean straight piped lines that intersect P. 150 at right angles. The rest of the interior is minimalistic as is their presentation of their clothes. A long central table contrasts the delicate lines in material and density.

1. archidaily// acne studios_nagoya_arquitectura g exterior 2. archidaily// acne studios_nagoya_arquitectura g interior 3. archidaily// acne studios_max lamb interior 4. archidaily// acne studios_max lamb interior 5. archidaily// acne studios_sophie hicks architects interior 6. archidaily// acne studios_sophie hicks architects interior

P. 151

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

AESOP STORES The brand of Aesop is always present through the orderly displays. The theme of horizontality is present where items are presented in an ‘OCD’ fashion creating pleasant visuals of aligned bottle heights and labels from afar. P. 152

The store is generally centered around the sink for customers to try their products. This uniformity is carried through this ritualistic experience, where the way the retailers massage, wash, and dry customers’ hands with the product.

1. archidaily// aesop_duke of york square_snohetta interior 2. archidaily// aesop_duke of york square_snohetta interior 3. archidaily// aesop_osaka_torafu architects interior 4. archidaily// aesop_osaka_torafu architects interior 5. archidaily// aesop_pitt st_snohetta interior 6. archidaily// aesop_pitt st_snohetta interior

P. 153

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

INITIAL PROPOSAL From the references of branding, there was the idea of concepts and elements that help to unify architecturally different stores with their brand. Building on the idea of elements, this proposal centered around modular pieces that build up the hub. These elements are also what will form the pod. So as the pod is assembled onto a framework, the hub is disassembled. This real time P. 154 engagment and the actions of users far away alters and shapes the internal design of Chapterhouse and Alpha60 slowly becomes a customer curated experience. As the customers preferences are personalised, the interior of the pods are not the same. The pod will also account

1. author// clay render exploded pod elements 2. author// clay render pod assembly 3. author// clay render pod

for the space that is available at the location and adjust its size accordingly. The elements that create the hub and pod have magnetic joints that allows the ease and efficiency of constant assembling and disassembling. This smaller re-assembled-hub pod goes on to meet customers at their desired location, and then disassembled back into the hub on its arrival. P. 155

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

POST CRIT Consider what happens when people get to the pod. Design that personal experience. What is the relationship of that experience to the hub? What is the hub? Is it autonomous too? A staffless system or a terminal for interchange/ exchange? Or is it just a warehouse?

po to lo

What if the personal experience includes a store manager/ a personal shopper present in the vehicle? How is digital storage included? On aesthetics, it is somewhere between acne and the pod. An idea following the crit altered the concept into a transformative pod that resides within Chapterhouse. That by day it is a seemingly generic store, and by night it transforms into an unsuspecting portable trailer that will slowly fold open at its destination to reveal precisely hung clothes and perfectly placed shoes. Or perhaps it is just a wandering store that only returns to Chapterhouse to restock or to be stored. Now: POD = STORE STORE = GARAGE This changes the distribution system to SCENARIO 1.

P. 156

SCENARIO 1 hub pod external events pod can be taken to a different location

P. 157

1. author// distribution network diagram_scenario 1

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 158

TRANSFORMING PODS Several transformative and portable pod references were looked at to understand how the mechanics and form could be designed as a store and for storage. 1. pinterest// illy shipping container restaurant 2. feilden clegg bradley// floating observatory

P. 159

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

2 P. 160

P. 161

1. pinterest// bruunâ&#x20AC;&#x2122;s bazaar popup 2. alt studio// folding furntiure 3. julia haeusler// design deutschland furniture fair 3 4. story pod// portable library

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 162

P. 163

1. opera camping trailer 2. zelt camping 3. mehdi hidari badie// spacious home deployed 4. w2// romotow party trailer

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 164

P. 165

1. saw and moa// try on truck unfolded 2. saw and moa// try on truck folding stages 3. saw and moa// try on truck facade 3

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

THE TRANSFORMATIVE POD This design proposed a transforming pod, that unfurls, rotates and reveals a new form that allows customers to experience Alpha60 in a portable and condensed way. The pod parked and unfurled in Chapterhouse makes it a part of the furniture or the store itself. When it is P. 166 ordered or needed at an event, it will fold itself together, leaving a pod shaped emptiness behind. Drawing from the references, multiple formations of the singular cuboid are created. This array of openings and folding can provide a catalogue to the design of the pod and how it can camouflage into Chapterhouse when it is parked.

1. author// exploring the box and formations

1 P. 167

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

A CUSTOMER CURATED SYSTEM Post-crit, the concept was pulled back to this customer driven idea, which I began getting stuck on how the robotics or self-selecting system to re-create the pod from the hub would function. How will this impact and relate to the architecture of Chapterhouse? How will this illustrate elegance with Alpha60â&#x20AC;&#x2122;s own brand? I was encouraged to focus on the personal experience, the personal pod. It is a private shopping experience that is enhanced by VR. I wanted to build on a previous system I proposed where the pod is assembled according to the customerâ&#x20AC;&#x2122;s preferences and desires (such as only shopping for P. 168 coats/ dresses), and the pod is then assembled from the elements of the hub. This customer driven system that moves deliberately and with purpose to determine the internal architecture of Chapterhouse and the assemblage of the Alphapod.

P. 169

The interior of the hub is then also dictated by the customer and a system of robotics that selects pieces to assemble the hub. 1. author// diagrammatic plan 2. author// axo of robotics system stocking the pod

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

PROGRAMMATIC MASSING pod circulation store

SECOND PROPOSAL The robotics system was difficult to visualise because there was not much P. 170 research or knowledge to help me design. I thought about alternate ways to how these elements could be taken from the hub and inserted into the pod.

P. 171

The second proposal was to replace the robotics with a central crane that slots panels in and outs of the hub from various floors to create the pod that travels up and down on a lift. 1. author// proposal sketch 2. author// diagrammatic plan 3. author// proposal isometric massing diagram

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

PROGRAMMATIC MASSING pod circulation store

1 2 CIRCULATION PATHS

ITERATION The cranial system reminded me of the Price’s Fun Palace with a similar shifting and continuous building atmosphere, and the architecture changes depending on the users’ needs. P. 172

This proposed system is meant to shift focus onto the pod. The pod is placed in the centre of the room and above the customers walking below these large cranes are twirling around and retrieving elements. Instead of the circulation being outside the system, the customers are placed inside to create this immersive shopping experience and where there are moments when they dip out and can watch the pod being assembled in the center. 1. cedric price// fun palace tartan grid plan 1964 2. author// diagram of crane proposal

1 CIRCULATION PATH

2 P. 173

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

A very simple conceptual driver of stack that is repeated throughout the exterior and interior. Rectilinear forms dominate the visuals and are very simple and clean. P. 174

P. 175

FREITAG STORE

GEROLDSTRASSE 17, 8005 ZÃ&#x153;RICH, SWITZERLAND ARCHITECT: SPILLMANN EISCHLE ARKITECTEN DURATION: 2006 1. freitag flagship// perspective section of the store building 2. freitag flagship// shelf 3. freitag flagship// exterior 4. freitag flagship// interior layout

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

REPETITION IN THE IMMENSE The precedent of Freitagâ&#x20AC;&#x2122;s Zurich store reminded me of the initial stacking tasks and the virtual matrix of my mid-semester P. 176 proposal. It was an aesthetic already present but not focused on.

P. 177

Through the mass and intensity of these references there becomes a clear element of scale, where through the small there is the big. 1. demas// bangkok_thailand 2. jasonmpeterson// chicago 3. demas// louvre abu dhabi 4. eugene tham// square hotel 5. demas// tokyo_ japan 6. author// vr digital store experience

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

P. 178

ALPHAVILLE (1965) Visually, it portrayed the idea of technology, repetition and scale, from the large stacks of computers to the control panels. 1-5. alphaville// screencapture 6. jacques tati// playtime film (1967)

P. 179

E. CONCEPT DEVELOPMENT. NICOLE REN. STORE MSD ALPHA60.

3 P. 180

A tower whose form and aesthetic is dictated by its capsules. Each capsule was attached independently and cantilevered from the shaft.

P. 181

NAKAGIN CAPSULE TOWER

8 CHOME-16-10 GINZA, CHUO CITY, TOKYO 104-0061, JAPAN

ARCHITECT: KISHO KUROKAWA DURATION: 1970-1972 1-4. nakagin capsule tower// interior 5. nakagin capsule tower// exterior

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

F. DESIGN DEVELOPMENT (P. 183-223) F1. INITIAL DESIGN F2. DESIGN DEVELOPMENT

P. 182

P. 183

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 184

P. 185

F1. INITIAL DESIGN

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

left

P. 186

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

right

bottom

top

LEFT RIGHT

TOP BOTTOM

REPEAT

Using the stacked box as form, the repetitive method of folding to create the form became a key part of the final concept. 1. author// folding and repetition of elements

P. 187

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

initial design

iteration 1

columns and brackets primary frame

rods secondary frame

trays teritary frame

iteration 2

P. 188

P. 189

can be used as a normal shelving system

boxes can be used as shelving platforms

multiple boxes can be stacked on each tray too

trays

boxes

stacks

Trays were designed to help retrieve boxes in the middle of stacks. 1. author// iteration of tray design and folding 2. author// elements and configurations of the shelving unit.

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

folded

neutral

extended

P. 190

1. author// side view of different tray uses 2. author// shelving system in use 3. author// clay render of stacked boxes aesthetic

P. 191

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 192

P. 193

POD STRUCTURE The structural elements of the pod referred to container boxes. Their construction is done in as light and easy manner, yet strong and durable, and able to carry large loads. Investigating the dimensions and makeup of the structural elements helped me model the pod easier. 1. author// notes on construction of container boxes 2. author// notes on structural elements and dimensions

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

*not to scale

pod wall aluminium stud

pod flooring hardwood floor veneer

P. 194

P. 195

aluminium track aluminium cross member external hook that acts like a hinge

FOLDING THE POD// HINGE The walls of the pod fold up into shape. This is the diagrammatic iteration of the hinge system. 1. author// diagram of the hinge 2. author// exploring material junctions 3. author// sectional diagram of final hinge connection

rod welded to pod wall

*not to scale

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

roof 1Â° slope

hinged wall panel

vr console

window lookout

1500mm

P. 196

1000mm

hinge hooks

1500mm

shelving unit

2500mm

curtain partition

1000mm

door-stairs

P. 197

hinge

The pod became comprised of panels that would fold and click together by using twistlocks. The door would be able to fold out to create steps suitable for any height. 1. author// labelled exploded axonometric of the pod 2. author// door stairs mechanism and configuration

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

TWISTLOCK MECHANISM

ceiling lights

roof structural element

aluminium stud wall

twistlock in corner of panels

female joint

male joint

at 2.4m height it turns into a ladder

changeable wall panels

forklift pockets

P. 198

P. 199

welded floor structure

1. author// construction elements of the pod 2. author// twistlock mechanism that locks panels to create the pod 3. author// render_alpha60 pod interior

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

in a

on a

in a

on a

P. 200

P. 201

1. author// concept visual of storage in scales 2. author// short section of chapterhouse

UP UP

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

ADD POD LAYOUTS AND PEOPLE

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 202

P. 203

1. author// long section of chapterhouse 2. author// plan of chapterhouse

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 204

P. 205

1. author// overview_w12 presentation poster

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 206

P. 207

F2. DESIGN DEVELOPMENT

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 208

P. 209

1 1. author// iterations of plan arrangement 2. author// final iteration diagram 3. author// conveyor belt system added

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

viewing platform

3rd floor

2nd floor P. 210

P. 211

Multiple iterations of how the pods would fit within the space in Chapterhouse were done. They also had to consider the orientation of the pod so they could fit through the trapdoor onto the vehicle below. 1. author//initial floor plans

ground floor 1

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

conveyor belt shifting pods in and out of the shelving unit pods can be lined up for dispatch

track this moving level moves up and down to retrieve pods from different shelves

mechanicâ&#x20AC;&#x2122;s hole allows maintanance of podâ&#x20AC;&#x2122;s underside reduces weight of moving level

industrial mesh allows for easier maintanence of moving level reduces weight of moving level

CONVEYOR BELT PLATFORM To facilitate the double stacking of pods, a conveyor belt system was devised to help shift the pods in and out. This platform P. 212 can access all levels of the shelving unit, travelling up and down a set of tracks. This meant that multiple pods could be taken out and lined up for the gantry to simply take and deliver. The mechanic holes designed in the pod relieves weight from this moving level and also allows repairs and maintanance to be done on the underside of the pod. 1. author// conveyor belt in plan 2. author// isometric diagram of conveyor belt moving platform

conveyor belt - maintanance

2 moving level_conveyor belt

P. 213

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

rotating bar

provides an additional axis

pulley system lowers and raises pods

twistlock corners clip onto the pod

traveller attached to a track on a horizontal u-beam, it moves the gantry along the shelves

slider allows shifting of the pod along a secondary axis

P. 214

P. 215

4-AXIS GANTRY SYSTEM A gantry replaced the forklift to allow for more space for more pods. It would allow a more autonomous system as well. The gantry can move horizontally and vertically through lowering a winch. It also allows rotation of the pod as it is picked up perpendicular to the trapdoor. 1. author// gantry use diagram 2. author// labelled gantry parts diagram

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

1_the pod is selected

P. 216

P. 217

2_the conveyor belt slides it out onto the platform 1. author// isometric diagrams of pod delivery

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 218

P. 219

3_the conveyor belt slides it to the end and the gantry picks it up 1. author// isometric diagrams of pod delivery

4_the gantry lowers the pod through the floor on to an awaiting vehicle 1

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 220

P. 221

1. author//render of gantry 2. author// render of structure and gantry operation

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 222

F. DESIGN DEVELOPMENT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 223

1. author//render of stairs and glass lift through the shelves 2. author// render view down the conveyor belt

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

G. FINAL PROJECT (P. 225-303) G1. FINAL DESIGN G2. A1 POSTERS G3. THOUGHTS

P. 224

P. 225

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 226

P. 227

G1. FINAL DESIGN

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

SMALL BOX

MEDIUM BOX

LARGE BOX P. 228

RESHUFFLING The design development had some issues with the floor plan, exceeding the existing site by a few meters and so the structure was rescaled and shuffled to fit the existing site. Despite the extra work, the elements fit a lot better in a more cohesive manner. Pods were also not double stacked. The task now was to develop the designs of each scale of storage:

P. 229

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

PROPOSAL In collaboration with Alpha60, STORAGE FOR YOU is a customer centric proposal of a portable shopping and storage experience that allows the customer to order and engage with digital and physical storage. In a series of scales, different sizes, construction, and materiality are explored. At each stage, the design and construction were driven by repetition, folding, and stacking as its conceptual drivers. A folded shirt is packaged into a folded box, that sits on a folded tray stacked on a shelving unit in a folded pod that is stacked in a larger shelving unit in a larger box – the Alpha60 Chapterhouse warehouse. When a pod is ordered through the Alpha60 app, a vertically moving platform locates the pod and slides it down the runway. An overhead gantry picks up the pod and lowers it through the floor onto the back of an awaiting trailer or in the future perhaps simply a driverless platform that takes the pod to customer. At arrival, the doors fold down into a set of stairs and the customer enters a rather intimate space, where a single person or a small group of friends can try out clothes that were ordered. The pod also provides a VR headset so customers can continue their shopping experience and access its online store virtually. Items selected check out to the app where they can order the clothes to their home.

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

Then as the experience is over – orders place and art seen, the customers leave and the stairs fold back up. The pod heads home where it is beamed back up to mothership through the trapdoor. The gantry places it back onto the tracks, where it is stored away awaiting another order. BUT WHY? It provides convenience. Spilled coffee on your shirt? The pod will meet you at your office so you can purchase a new one. The overall pod is designed for flexibility, as I tried to reduce the amount of permanence to the objects. Folding instead of gluing, or welding joints the exception would be for the larger scale folds in favour of structural integrity. With the hinges, the pod is able to be taken apart for maintanance or if a wall is damaged, it can be easily replaced by another without the entire pod being out of action. The project also proposes an opportunity for a large urban impact. Besides being relevant in a pandemic situation, especially for businesses to stay alive and customers to still get what they need or want, it could potentially change our lifestyles. It provides a greater flexibility to environments, being able to temporarily convert voids within the cities into hubs of interaction and gathering.

The pod can be used as storage or destination. The impermanence of hanging shelves allows it to be used for alternate purposes – an art gallery, a bookshop, or a mass delivery of Alpha60 products. As the pod can be driven or even flown anywhere it can access suburbs and other P. 230 states, creating a widespread network stemming from Chapterhouse. Each order and use of the pod are essentially small-scale collaborations with Alpha60. Whenever the pod is ordered, customers can record its activities with 3D cameras in the pod and store it as an artefact on the virtual database. They can access different ‘memories’ in the virtual storage through the supplied VR headset.

1. author// final hybrid drawing

P. 231

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

on a

CONCEPT DIAGRAM In a series of scales, different sizes, construction, and materiality are explored. At each stage, the design and construction were driven by repetition, folding, and stacking as its conceptual drivers. A folded shirt is packaged into a folded box, that sits on a folded tray stacked on a shelving unit in a folded pod that is stacked in a larger shelving unit in a larger box â&#x20AC;&#x201C; the Alpha60 Chapterhouse warehouse.

in a

on a

in a

P. 232

P. 233

1. author// folding, stacking, and repetition concept diagram

on a

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

white rabbit gallery, chippendale, nsw MELBOURNE AIRPORT

BACCHUS MARSH bacchus marsh primary school

CAROLINE SPRINGS

wine yarra valley

broadmeadows central

heide museum of modern art MELBOURNE m pavilion deakin university melbourne burwood

ngv

ST KILDA

WERRIBEE

FERNTREE GULLY monash university mse

DANDENONG

LARA

PORT PHILIP BAY

GEELONG

DANDENONG

elephant & castle hotel

mornington racecourse SORRENTO

FRENCH ISLAND NATIONAL PARK

P. 234

P. 235

mona, hobart, tasmania

A POD NETWORK As the pod can be driven or even flown anywhere it can access suburbs and other states, creating a widespread network stemming from Chapterhouse. 1. author// map diagram of pod network

PHILIP ISLAND

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 236

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

LEFT RIGHT

TOP BOTTOM

REPEAT

CONSTRUCTION CONCEPT DIAGRAM The idea of folding is replicated throughout the different scales of design.

P. 237

BOTTOM, TOP, which is embodied in the few processes that inform construction and design of the box, tray and pod.

Folding clothes tend to have a certain ritualistic quality, hence LEFT, RIGHT, 1. author// construction folding concept diagram

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

shoes. size 36

size 12/M

cream black.

navy-lilac-red.

KARI SHOE.

SMALL BOX The first scale of storage is the box. With not many components to it, its aesthetic is important. I used my previous precedent of Dieter Rams to try to create a P. 238 minimalistic design. GRAPHICS With the idea of scales, the graphic design of the box was determined by a hierarchy of information. Font sizes, lettercase and thickness of text was used to order the intake of information: The item. The size. The style. The brand. The description. 1. author// items hierarchy of information example

knit.

NEEMA KNIT CARDI.

ALPHA60

alpha60 neema knit cardi is a classic, cropped, cardigan in a soft wool with ﬁtted 3/4 sleeves in a tubular knit. this style features an extended wide collar designed to fold back on itself and can alternatively be worn upside down for an optional look.

shirt.

dress.

size 10/S

size 8/XS

white.

navy.

ALPHA60

the alpha60 everly shirt is a boxy, a-line style shirt with angular hemline. this piece features a stand collar, narrow cuffs, concealed button placket and panelled design lines at front and back. cut in a fresh white cotton. also available in black-white ﬁne stripe.

the alpha60 selma knit dress has a loose fitting silhouette finishing above the knee, with dropped shoulders. it’s relaxed sleeves have textural stripe detail, sleeve length finishing above the wrist. spun in a 100% wool. finished with ribbed neckline, cuffs and hem.

EVERLY SHIRT.

SELMA KNIT DRESS.

P. 239

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

shoes. ALPHA60

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

shoes. ALPHA60

ALPHA60

shoes. by

ALPHA60

shoes. ALPHA60

ALPHA60

cream black. KARI SHOE.

ALPHA60

cream black. KARI SHOE.

ALPHA60

the alpha60 kari shoe is a brogue style in tumbled cream leather with contrast textured sole and tonal lanes. ﬁnished with a back tab and upisfront with waxed the alpha60 karilace shoe a brogue style in cotton laces. this lace up shoe is the perfect tumbled cream leather with contrast transeasonal textured sole style. and tonal lanes. ﬁnished with

ALPHA60

a back tab and lace up front with waxed cotton laces. this lace up shoe is the perfect transeasonal style.

shoes. from ALPHA60

shoes. ALPHA60

cream black. KARI SHOE.

ALPHA60

cream black. KARI SHOE.

ALPHA60

cream black. KARI SHOE.

36.

cream black. KARI SHOE.

36.

ALPHA60

cream black. KARI SHOE.

36. 36. 36. 36. 36.

SHOE. cream black. KARI SHOE. cream black. KARI the alpha60 kari shoe is a brogue style in tumbled cream leather with contrast textured sole and tonal lanes. ﬁnished with a back tab and lace up front with waxed cotton laces. this lace up shoe is the perfect transeasonal style.

cream black. KARI SHOE.

P. 240

cream black. KARI SHOE.

1. author// iterations of shoe box graphics_top 2. author// iterations of shoe box graphics_side

36. 36. 36. 36. 36.

the alpha60 kari shoe is a brogue style in tumbled cream leather with contrast textured sole and tonal lanes. ﬁnished with a back tab and lace up front with waxed cotton laces. this lace up shoe is the perfect transeasonal style. the alpha60 kari shoe is a brogue style in tumbled cream leather with contrast textured sole and tonal lanes. ﬁnished with a back tab and lace up front with waxed cotton laces. this lace up shoe is the perfect transeasonal style.

cream black. KARI SHOE.

36. 36. 36. 36.

P. 241

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

300 G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60. 300

200

P. 242

P. 243

1. author// isometric of iterations

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

300 300

200

P. 245

P. 244

1. author// folding sequence of shirt box 2. author// dimensions of shirt box

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 246

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

1. author// render of packaging_top 2. author// render of description text

P. 247

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 248

P. 249

1 1. author// render of packaging_perspective 2. author// render of shirt box_top

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 250

1. author// render of packaging_stacked 2. author// render of packaging_side

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 251

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

400

345

200

20 20

27.5

SHELVING TRAY Material: painted black metal Construction: Metal laser cut and folded P. 252

P. 253

On a sheet of metal, this net is cut and dotted lines are also cut on the sheet to show fold lines as well so to help the metal fold easier.

The folding creates a long groove that hooks onto a rod that runs through the shelving unit. 1. sculpteo// metal laser cutting for folding metal 2. author// tray design and sequence of folding 3. author// dimensions of net and tray

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

1780

100

180

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 254

SHELVING UNIT Material: painted black metal

P. 255

Cut from a sheet of metal, the net figure allows them to be lined up neatly on the sheet. No metal is scrapped, as the cuts along the strip fold up into hooks. Similar to the tray, the dotted folding line is also laser cut on the metal. 1. author// shelving unit elevation 2. author// isometric diagram of foldin 3. author// isometric of shelving composition

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

roof 1° slope

ceiling lights

roof structural element

hinged wall panel

door-stairs

aluminium stud wall

twistlock in corner of panels

2500mm

at 2.4m height it turns into a ladder

shelving unit

changeable wall panels

hinge hooks

P. 256

window lookout

hinge

forklift pockets

P. 257

welded floor structure 1

1. author// exploded isometric of pod folding parts 2. author// exploded isometric of pod’s construction elements

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

ABSTRACTED POD CONSTRUCTION aluminium structure hinge unit white vinyl flooring

painted aluminium panels

pod wall aluminium stud

pod flooring hardwood floor veneer

P. 258

P. 259

aluminium track aluminium cross member external hook that acts like a hinge rod welded to pod wall

CONSTRUCTION OF POD DETAILS 1. author// colored render of podâ&#x20AC;&#x2122;s elements 2. author// sectional diagram of final hinge connection

*not to scale

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

YOUR POD ORDER

YOUR YOUR VIRTUAL POD ORDER ORDER

I’m using the pod for Select one.

using pod for ItemsI’m from yourthe basket Select one.

an art gallery. a delivery. a dining experience. personal shopping. wine tasting. virtual experience (only). other uses.

When would you like it? Set the date and time. HOUR : MINUTE

personal shopping. wine tasting. virtual experience (only). KARI SHOE/ other uses. CREAM BLACK size 38. 1 x $329.00

Items from your ba

When you choose to stor memory of the pod on o database, other users m to discover and experien event fully in virtual real

Memory storage Select an artefact from A

When would you like it? Set the date and time. DD / MM

Would you like the activities of the pod recorded in 3D?

RICHIE DRESS/ an art gallery. NAVY a delivery. size 38. a dining1experience. x $269.00

STORING YOURYOUR VIRTUA P MEMORY

order. login.

EVERLY SHIRT/ HOUR : MINUTE DD / MM WHITE size 8. 1 x $169.00

Would you like the activities of the pod recorded in 3D?

order. order.

store.ord 2

P. 260

P. 261

ORDERING THE POD Pods can be ordered through Alpha60’s app which is curated to YOU, the user, for a personal experience. The wording and ‘+’ symbol is meant as a replacement for the conjunction ‘and’. Atop each page is headered with ‘Alpha60 +’, e.g. Alpha60 and Your Pod Order. 1. author// app login screen 2. author// ordering a pod

The design is kept to a minimalistic black and white aesthetic. Again, different font weights are used to present information in a hierarchy.

YOUR POD Customers can choose from an array of experiences, which gets updated as more people use it for different purposes. So from the list on the app customers are able to see previous uses of the pod.

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

UAL ORDER

basket RICHIE DRESS/ NAVY size 38. 1 x $269.00

KARI SHOE/ CREAM BLACK size 38. 1 x $329.00

STORING YOUR POD’S MEMORY When you choose to store the memory of the pod on our digital database, other users may be able to discover and experience your event fully in virtual reality.

Memory storage Select an artefact from Alpha60.

YOUR POD ORDER

YOUR VIRTUAL ORDER

I’m using the pod for Select one.

Items from your basket RICHIE DRESS/ NAVY size 38. 1 x $269.00

an art gallery. a delivery. a dining experience. personal shopping. wine tasting. virtual experience (only). other uses.

KARI SHOE/ CREAM BLACK size 38. 1 x $329.00

When would you like it? Set the date and time. HOUR : MINUTE

EVERLY SHIRT/ WHITE size 8. 1 x $169.00

der.

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

DD / MM

order.

When you choose t memory of the pod database, other us to discover and exp event fully in virtua

Memory storage Select an artefact f

EVERLY SHIRT/ WHITE size 8. 1 x $169.00

Would you like the activities of the pod recorded in 3D?

store.login.

STORING YOU MEMORY

order.

stor 2

P. 262

P. 263

YOUR POD’S MEMORIES Customers will be asked if they would like their activities to be recorded by 3D cameras so other users can experience it as well in VR. As the room is equipped with VR sensors and 3D cameras to record the environment, users can essentially watch the different events that the pod had before. 1. author// selecting artefact for storage 2. author// virtual order check out

YOUR VIRTUAL ORDER The supplied VR headset in the pod will also allow customers to access the virtual Alpha60 store. Where they grab and place items into a virtual basket which checks out into their Alpha60 phone app.

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

3300

400

900

400

900

2500

400

1:10 POD LONG SECTION_SHELVING @ A1 m 0

P. 264

1:20 POD LONG SECTION_SHELVING @ A2 1

m 0

P. 265

INSIDE THE POD// ALPHA60 PERSONAL SHOPPING EXPERIENCE A 2.5m by 3.3m pod provides a rather intimate space for its users. The removable trays allow for a stylistically minimal display presentation. A VR headset is included within the pod as well. 1. author// render of alpha60 personal shopping layout 2. author// plan drawing of alpha60 shopping pod

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

3300

1600 400

2300

2500

1065

3300 400

400

P. 267

400

P. 266

1600

2300

2500

1:10 LONG SECTION_SHELVING @ A1 m 0

1:20 LONG SECTION_SHELVING @ A2 1

m 0

2 1. author// render of display 2. author// section drawings of alpha60 shopping pod

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

INSIDE THE POD// VIRTUAL The pod provides a VR headset so customers can continue their shopping experience and access to its online store virtually. Customers enter a matrix aisle of clothes and shoes. The experience is meant to be intuitive. In one hand, a minimalistic shopping trolley appears and the other is left to grab or swipe left/right/ up/ down P. 268 the large matrix of clothes. Items are selected by placing them into the basket. The item will transform into its boxed counterpart and appear in their trolley.

P. 269

When customers exit the VR, the virtual trolley “checks out” to the app where they can order the clothes to their home or another experience. 1. author// render of tray iterations 2. author// render of virtual aisle 3. author// render of sliding the matrix

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 270

P. 271

INSIDE THE POD// ALTERNATE EXPERIENCES Inline with the system being customer centric, the pod and shelving system offers customers flexibility in what is in there and what its activities are. The space can be transformed into an art gallery, a bookstore, or a private wine tasting event etc. The possibilities lie with the customer. 1. author//render of art gallery 2. author//render of delivery pod

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

DER

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

STORING YOUR PODâ&#x20AC;&#x2122;S MEMORY When you choose to store the memory of the pod on our digital database, other users may be able to discover and experience your event fully in virtual reality.

DRESS/

9.00

Memory storage Select an artefact from Alpha60.

HOE/ BLACK

9.00

SHIRT/

9.00

store.

INSIDE THE POD// VIRTUAL When accessing the memory database, customers are taken to the delivery pod configuration where they will find storage at the smallest scale, in a field of boxes. The boxes, modelled after the physical storage box, are labelled with the month and year of the event, and users can grab P. 272 these virtual boxes off the shelf and open them.

P. 273

Inside are selected artefacts chosen by previous users in the app to store the memory of their event. When an artefact is selected and placed in the empty spot where the VR headset was, it activates the memory and the user can navigate through the room and immerse themselves in the experience. 1. author// app interface_selecting artefact 2. author//render of memory box

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 274

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 275

1. author// render of real space_vr headset 2. author// render of virtual space_accessing the memory

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 276

P. 277

THE PODS// REAL Within Chapterhouse, several cofigurations of the pod is stored ready for deployment whenever the pod is ordered. 1. author// isometric renders of pod layout

G. FINAL PROJECT. NICOLE REN, STORAGE FOR dYOU. STORE MSD ALPHA60.

3800

3055

3500

10500

3800

3500

10500

3500

3800

3500 3500

10500

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

e e

b-b second floor plan b-b second floor plan

c-c viewing platform b-b second floor plan

e e

3500

d 3800

3500

10500

3500

3800

3500

10500

3800

3500

10500

3800

3500

d UP

10500

e e

a-a ground floor a-a ground floor

3100

b-b second floor plan

3100

a-a ground floor

3100 5100

15700

5100

15700

5100

20800

15700

20800

3500

20800

P. 278

N 6

10 m

1:100 PLAN

3800

3500

10500

N 6

3500

1:100 PLAN 1:100 PLAN

a-a ground floor

3100 5100

15700 20800

1. author// ground plan of chapterhouse 2. author// second floor plan of chapterhouse 1:100 PLAN

P. 279

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

3800

3500 3500

10500

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

e e

b-b second floor plan

3690

3000

3055

3800

11800

3500

10500

2500

st paulâ&#x20AC;&#x2122;s cathedral

3200

3000

10500

3500

c-c viewing platform

a e e

a-a ground floor

3100 5100

15700

3500

20800

3800

N 4

10 UP

P. 281

b-b second floor plan 1:100 D-D LONG SECTION @ A2

1. author// viewing platform plan of chapterhouse 2. author// long section of chapterhouse

3500

P. 280

1:100 PLAN 0 3500

3500

10500

basement d

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

c 2500 3000

11800

3200

3000

carpark

alpha60 store

flinders lane

P. 282

P. 283

1:25 E-E SHORT SECTION @ A1

1:50 E-E SHORT SECTION @ A1 m

1. author// short section of chapterhouse 2. author// short section closeup of chapterhouse

carpark

alpha60 store

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

rail and track system shifting pods in and out of the shelving unit pods can be lined up for dispatch

vertical track this moving level moves up and down to retrieve pods from different shelves

mechanicâ&#x20AC;&#x2122;s hole allows maintanance of podâ&#x20AC;&#x2122;s underside reduces weight of moving level

industrial mesh allows for easier maintanence of moving level reduces weight of moving level

pod

MOVING PLATFORM To facilitate ease and efficiency of the pod gantry system, and the stacked pods this platform travels vertically between the shelves to access the pods. The pods are slid out on tracks to the end P. 284 of the platform. This means that multiple pods can be lined up for the gantry to simply take and deliver. The mechanic holes designed in the pod relieves weight from this moving level and also allows repairs and maintanance to be done on the underside of the pod. 1. author// platform diagram in isometric 2. author// section diagram of the rails and tracks 3. author// isometric diagram of pods shelving unit in chapterhouse

wheel disc

wheel

wheel tyre

running surfaces

tyre flange

rail

2 P. 285

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

1_the platform moves to the level of the selected pod and it slides out

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

3_the gantry moves to pick it up

P. 286

P. 287

2_it travels to the end of the runway

4_ the pod is lowered through

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

300 300

WXDXH

MATERIAL

CONSTRUCTION

200

300 x 200 x 50

card

card cutter//fold

shoe box

300 x 180 x 140

card

card cutter// fold

tray

400x 220 x 60

thin metal

metal laser cutter// fold

shelf

400-2450 x 150 x 1600

thin metal

metal laser cutter// fold

pod

3300 x 2000 x 2500

aluminium structure

industrial construction// fold

pod shelf

15700 x 3500 x 11800

steel and mesh

industrial construction// stack

chapterhouse

20800 x 10500 x 15000

stone

stack

in a

200

shirt box

in a

on a a on in a

on a

in a

on a

on a on aa on

on on aa

on a in a

in aa in

in a

on a

on a on a

P. 288

P. 289

in a in in

1. author// overview of scale, material and construction

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 290

P. 291

G2. FINAL A1 POSTERS

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60. e

STORAGE FOR YOU. e

FOR e

3690

d STORAGE

YOU.

369036903690

305530553055

10500 10500 10500

3055

The pod can be used as storage or destination. The impermanence of hanging shelves allows it to be used for alternate purposes – an art gallery, a bookshop, or a mass delivery of Alpha60 products. As the pod can be driven or even flown anywhere it can access suburbs and other states, creating a widespread network stemming from Chapterhouse. Each order and use of the pod are essentially small-scale collaborations with Alpha60. Whenever the pod is ordered, customers can record its activities with 3D cameras in the pod and store it as an artefact on the virtual database. They can access different ‘memories’ in the virtual storage through the supplied VR headset.

c-c viewing platform

Then as the experience is over – orders place and art seen, the customers leave and the stairs fold back up. The pod heads home where it is beamed back to mothership through the trapdoor. The gantry places it back onto the tracks, where it is stored away awaiting another order.

c-c viewing platform c-c viewing platform c-c viewing platform

3500

e e e d

3800

380038003800

350035003500

10500 10500 10500

350035003500

3500

10500

When a pod is ordered through the Alpha60 app, a vertically moving platform locates the pod and slides it down the runway. An overhead gantry picks up the pod and lowers it through the floor onto the back of an awaiting trailer or in the future perhaps simply a driverless platform that takes the pod to customer. At arrival, the doors fold down into a set of stairs and the customer enters a rather intimate space, where a single person or a small group of friends can try out clothes that was ordered. The pod also provides a VR headset so customers can continue their shopping

experience and access its online store virtually. Items selected check out to the app where they can order the clothes to their home.

10500

Project by Nicole Ren

In collaboration with Alpha60, STORAGE FOR YOU is a customer centric proposal of a portable shopping and storage experience that allows the customer to order and engage with digital and physical storage. In a series of scales, different sizes, construction, and materiality are explored. At each stage, the design and construction were driven by repetition, folding, and stacking as its conceptual drivers. A folded shirt is packaged into a folded box, that sits on a folded tray stacked on a shelving unit in a folded pod that is stacked in a larger shelving unit in a larger box – the Alpha60 Chapterhouse warehouse.

e UP

b-b second floor plan

b-b second floor plan b-b second floor plan b-b second floor plan

3800

e e

a-a ground floor

UP UP

3100

UP UP

15700 UP

20800

e e

3100

1:100 PLAN 0

350035003500

5100

380038003800

350035003500

P. 292

10500 10500 10500

350035003500

3500

10500

3500

e e

3100 5100 3100 5100

20800

15700

5100

20800

15700

20800

1:100 PLAN m m

1:100 PLAN 0 2 1:100 PLAN 0 2

N N10 N10

a-a ground floor a-a ground floor a-a ground floor

P. 293

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

FOR

STORAGE

FOR

STORAGE

YOU.

c 2500

c 3000

11800 3000

c b

Poster by U-P, 2020

3000

b 3200

3200

st paulâ&#x20AC;&#x2122;s cathedral

3000

11800

3000

2500

a a

carpark

alpha60 store

carpark

alpha60 store

flinders lane

basement

P. 295

1:100 D-D LONG SECTION @ A2 m

Melbourne School of Design, University of Melbourne

P. 294

1:50 E-E SHORT SECTION @ A1 m

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

3300

STORAGE

1065 3300 3300 400

400

900

400

900

400

1600

400

900

400

2500

YOU.

2300

FOR

STORAGE

400

1:10 POD LONG SECTION_SHELVING @ A1

FOR

1:20 POD LONG SECTION_SHELVING @ A2 1:10 POD LONG SECTION_SHELVING @ A1

m 0

1 400

3300

2 400

m 0

1:20 POD LONG SECTION_SHELVING @ A2

2 m 0

400

3300

m 0

DELIVERY.

FOR

1065

3300 1065

1600

2300

1600

2500 2500

400

2300

1600

2500

2300

2500

m 0

FOR

400

3000

1:10 LONG SECTION_SHELVING @ A1

1:20 LONG SECTION_SHELVING @ A2 m 0

4002

400

ART.

YOU.

3300 4

3300

1600 1600

2300

400

2500

2300

3000

400

11800

2500

400

1:10 LONG SECTION_SHELVING @ A1 m 0

1:20 LONG SECTION_SHELVING @ A2 1

1:10 LONG SECTION_SHELVING @ A1

3200

m 0

P. 296

m 0

1:20 LONG SECTION_SHELVING @ A2 1

m 0

P. 297

a ABSTRACTED POD CONSTRUCTION

ABSTRACTED POD CONSTRUCTION aluminium structure 1:25 E-E SHORT SECTION @ A1 m

FOR

hinge unit

SHOPPING.

white vinyl flooring painted aluminium panels

alpha60 store

flinders lane

aluminium structure hinge unit white vinyl flooring painted aluminium panels

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

shoes.

300 50

300

size 36 KARI SHOE.

200

cream black. ALPHA60

200

shirt.

200

size 10/S EVERLY SHIRT. white.

ALPHA60

STORAGE VIRTUAL

VIRTUAL ORDER

m your basket RICHIE DRESS/ NAVY size 38. 1 x $269.00

KARI SHOE/ CREAM BLACK size 38. P. 298 1 x $329.00

STORAGE

FOR

YOU.

STORING YOUR POD’S MEMORY When you choose to store the memory of the pod on our digital database, other users may be able to discover and experience your event fully in virtual reality. Memory storage Select an artefact from Alpha60.

EVERLY SHIRT/ WHITE size 8. 1 x $169.00

order.

FOR

store.

P. 299

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

P. 300

P. 301

G3. THOUGHTS

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

THOUGHTS This semester has presented a set of unique challenges. With not being able to go to uni to be surrounded by peers and inspiration, there was definitely difficult moments throughout the semester.

stage earlier but it was an unfortunate lull in inspiration and confusion when trying to proceed with the design.

One of the hardest things about this studio was incorporating the digital aspect of storage with the physical. Virtual reality posed a unique challenge compared to AR or the screen. It inversely neglects the physical world which made it hard to integrate and a whole new environment had to be designed. It was difficult to justify the use of virtual reality without it seeming an afterthought or tack-on to the project that was heavily situated in the real world. During mid-semester, I was more taken with the idea of the vending machine, the tactility of the controls and thus its connection with VR. Which was why I had more trouble envisioning the concept of a more urban sprawl project.

1. How these pods are restocked? Can a robotics system be integrated with the ground floor?

Through the weeks stuck in a rut or not being satisfied with my design, it felt like a case of ‘right idea, wrong execution’. The issue I faced was not what to design, but how to design. In hindsight, I can understand where I got stuck through my various proposals, each trying to emulate a concept I had – the repetition of elements. The eureka moment came rather late, in Week 12 through realizing the physical concept of scales through which the customer can engage with storage. I feel like my final proposal is an amalgamation of the failed proposals. The late inspiration meant a challenging task of trying to catch up to where I should and would like to be.

P. 302

As I begin to grasp the concept of my project and the possibilities that it has, I noticed more and more loopholes or opportunities to develop the design. It was hard for me to be okay with where I was in the resolution of the design and construction of my project. These flaws became an issue I wanted to solve or ideas I wanted to incorporate into my design. Many of these involved practical problems which I I often got stuck and progressed slower because of it. Finally identifying an architectural formal driver, it has helped me develop the solutions that I needed. Of course, I would have hoped to be at this

G. FINAL PROJECT. NICOLE REN, STORAGE FOR YOU. STORE MSD ALPHA60.

In considering the future of the project several questions I had were:

2. How are things secured as they are transported? Bumps in the road or rough braking would ruin the art of display (possibly a magnetic adhesive of products onto the metal trays?) 3. A better integration of the digital within the pod and link to chapterhouse (perhaps a projection of where the pods are located, or a live feed if the customer allows it, or a stationary pod where customers can access the database of ‘pod memories’). Despite the frustrations, overall, I still enjoyed the studio. I liked the earlier weeks of generating ideas from the tasks, discovering new software and even being able to experience and witness the evolution of at.studio which has come so far since we first started using it. It felt lucky that the transfer to online teaching and emergence of at.studio coincidentally aligned with the concepts and digital investigations of the studio. It has made me wonder how different this studio would have been if this year had been normal. Additionally, I find it refreshing that some of the projects have hints of other students’ works amongst them. The encouragement to add to and use the communal pool of design and knowledge, (and probably the small class) created a sense of cohesion which is not present in many other studios which I always appreciate. It has been fun to see how other students in this studio has developed some successful projects in the first time it is run. It will be exciting to watch the iteration of future proposals, and see how far the final project of Alpha60’s Chapterhouse will have come from this initial semester’s work.

P. 303

STORE. A collaboration with the fashion label ALPHA60 exploring the future of what a fashion ‘store’ can be. Semester 1 2020_Studio 35 Tutors Ben Waters Jas Johnston Adam Fan Alex Chee Kit Wan Elizabeth Jankowski Eva Lihua Wu Hilda Xi He Lachlan Saunders Louis Welsh Nicole Wei Min Ren

MSD.UNIMELB.EDU.AU/ALPHA60