1 minute read
Lautsprecher Teufel
BERLIN PRESSES “PLAY” AGAIN
FACTS
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LOCATION: Bikini Berlin, Germany
SALES AREA: 600 m²
OPENING: 07/2021
SERVICE: Digital Retail: Digital Consulting, Content & Creation (Opening Content), Digital Signage
ARCHITECT: Severich & Partner
SECTOR: Consumer Electronics
CONTACT: teufel.de
For the past seven years the experts for loudspeaker systems and audio accessories have been showing their true colours with their own shops – of which there are already six in Germany and one in Vienna. The oldest and largest store in the “Bikini” concept shopping mall in Berlin has now been brought up to date with a design that is really worth seeing and hearing. Two music rooms, a cinema and an earphone bar ensure a harmonious sound experience. The Digital Retail professionals from umdasch accompanied the design phase with a store experience check. They examined in detail the interplay between online and offline retailing. From that they derived additional digital touchpoints for the PoS – such as the LED video wall in the entrance area, which measures 2 by 3.5 metres.
