SEO (search engine optimization) has evolved exponentially over the past twenty three years. The first website was introduced in 1991, but it wasn't until 1997 that we could search online for products and services. Since then, companies have focused a large portion of their marketing budget on their website and digital marketing efforts, especially their SEO campaigns. For many, no matter how much energy and effort they put into their search engine optimization campaign, they don't seem to climb the ladder and appear in the first page of SERP's (search engine results pages). Some of the most common SEO mistakes you could make in 2020 are right in front of you. You just may not be aware of them. The first of these mistakes is duplicate content. The top search engines do not like duplicate content. This means the same content that appears in numerous web pages of the same site. The problem is that search engines can't index the content, therefore the page may not show in search results. Homepage duplication is the most common of these mistakes. Providing double versions of this page means duplicate content, which means you will be penalized by the search engine and your ranking on those pages will drop.
Another of the common duplications is when a number of different web pages have similar content, while it may not be identical. This happens when content is copied and pasted using the identical piece of content on numerous of your web pages. It is imperative that these mistakes are fixed as soon as possible. You can do this by reducing your content, eliminating pages that have the same or similar content. The second most common SEO mistake that you need to avoid in 2020 is not focusing on content marketing. Content remains king this year, and if you don't have the time and