Tips for SEO Success in 2019
Search engine optimization (SEO) is constantly evolving. Google has recently introduced another core algorithm in June 2019, which is causing concern among top companies and SEO specialists. The core algorithm is changing some of the top results, dropping them in ranking. There are a few things you should be focusing on in 2019 as part of your SEO campaign to ensure you achieve the top results in the long run. The first tip to SEO success in 2019 is to optimize your website for your mobile clients. “Mobilegeddon,� as it's been named by the internet marketing industry is an algorithm that focuses on the mobile user, ensuring that they have an enjoyable online experience. Mobile websites are easier to navigate on a small touch screen, they offer faster loading speeds and are designed for the mobile user, helping them find what they are looking for with ease. The second tip for SEO this year is to focus on your local audience. The Pigeon update has improved users’ experience by ensuring that they receive local results before they receive results from outside of their geographical region. The benefit to
this is that it helps your clients find local businesses and it helps your business make its way to the first page in search results. From here you want to add value to your users’ experience. Ensure that any content you upload online whether it's your blog, website or social media post, offers information, insights and value to your clients. It should answer questions, provide advice and your content should make your clients want to visit your website to find out more or make a purchase. In addition to this, you must stay updated with the latest algorithms to ensure long term success. Google is regularly making updates to their algorithms. Many are small tweaks to ensure that they are running correctly, these take place daily. Then there are the core algorithms, such as Pigeon for local SEO and the new core algorithm introduced in June 2019, which is focused on ensuring that all users have the best search experience. The new core update has resulted in numerous top names dropping in ranking. Staying updated with the algorithms ensures you meet the requirements to make your way to the first page in search results. Further, you will find that you need to learn about ranking factors. Ranking factors are focused on your website and what identifies how your site ranks in search results. Ranking factors include a secure website that is easily accessible with fast loading page speeds. The site needs to be mobile friendly with optimized content and excellent navigation. The URL, domain page and links all play a crucial role in your SEO success. The site should provide real business information and link to social media accounts, helping the top search engines rank your website accordingly. Another of the tips for SEO success this year is that you must make use of social media. Social media provides you with the opportunity to regularly engage with your audience.It also makes it easier for the top search engines to find your site and choose a ranking. Social media has grown exponentially with more than forty percent of the world adult population having at least one social media account.
Pay per click (PPC) advertising has become one of the top ways to get to the top of search results. Paid results direct quality traffic and are proving highly effective in SEO campaigns this year. About Us: Storm Brain is an innovative digital marketing agency offering customers a host of branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us