Stransky Studios Portfolio 2009C by Stransky Studios Inc.

STRANSKY

STUDIOSINC.

Fresh Designs, not from Concentrate PROFESSIONAL ADVERTISING, MARKETING, GRAPHIC DESIGN, WEB & POWERPOINT SERVICES

inside

About Us

Our Services

6 What We Do 6 Packaging & Product Labels 9 Magalogs, Magazine Inserts, Newsletters, Invitations 11 Brochures, Print Ads, Catalogs, CD & DVD Packaging 12 Branding 14 Virtual Online Brochures 15 Websites, Blogs, Web Ad Banners 22 PowerPoint Presentations 28 Graphs, Charts, Diagrams, Flowcharts 30 Logo Design 34 Magazine Design

What Clients Say About Us

Who We Work With

Who We Are 38 Lauren Stransky, President 39 Carmile S. Zaino, Creative Director 40 Fred Harris, Web Guru 41 Mike Van Winkle, Copywriting & Communications 43 Jude Smith, Copywriter

Orange You Thirsty To Learn More? CALL FOR OUR DAILY SPECIALS ON: MARKETING, BRANDING, GRAPHIC DESIGN, WEB, & POWERPOINT TO PLACE YOUR ORDER: 914•588•1154 STRANSKYSTUDIOS@AOL.COM WWW.STRANSKYSTUDIOS.COM

STUDIOSINC.

STRANSKY

Graphic Design Digital Photography Prepress Production Powerpoint Presentations Project Management Trade Show Graphics Photo Retouching advertisements Web Design Direct Mail Brochures Letterhead Catalogs Logos Quark Acrobat In-Design Photoshop Illustrator

Stransky Studios Inc. offers award-winning graphic design, branding, marketing, copywriting, web, online, photography and prepress production services. Our skills encompasses everything needed from the initial concepts through to completion. We also specialize in hi-res photo retouching and have a flair for creating unique, high-end, multimedia PowerPoint presentations with custom-designed templates. As expert users of the latest graphic design software, we create outstanding and unique solutions for direct mail, print advertising, brochures, virtual brochures, corporate branding, tradeshow graphics, logos, letterhead, business cards, packaging, catalogs, POP, web design, html email blasts, websites, blogs, web banners, marketing campaigns, newsletters and multi-media Powerpoint presentations. Our clients include MetLife, MasterCard, Pepsi, Nokia, Microsoft, MediaNet, Starwood Resorts & Hotels, Goldman Sachs, JPMorgan Chase, Kraft Foods, Reader’s Digest, Time-Warner and Unilever, as well as many other local, national and international businesses. We’ve been in business at Stransky Studios for more than 16 years. Our business continues to grow based on our honesty, reliability and our hard-work ethics. We listen to our clients’ needs, do whatever it takes to get their job done right, and make sure each job is completed to our clients’ satisfaction. For those times that your workload becomes unbearable or you need help meeting tight deadlines, please keep our graphic design services in mind. Please contact us if you have any questions, or if you would like to discuss a project you need help with. We look forward to hearing from you! Sincerely,

phone 914•588•1154

Lauren Stransky President Stransky Studios Inc.

e-mail Stranskystudios@aol.com www.stranskystudios.com

-4-

CREATIVE SERVICES We can help with all your branding, marketing, advertising, web, online and presentation needs.

PRINT DESIGN SERVICES • Brand identity • Business cards • Letterhead • Envelopes • Shipping labels • Logo design • Postcards • Flyers • Posters • Sell sheets • Direct mail • Flowcharts • Graphs • Charts • Diagrams • Print ads • Magazine inserts • Magazine supplements • CD/DVD cases • Brochures • Packaging • Media kits • Catalogs • Tradeshow design: pop-up booths, tabletop displays, custom set-ups ONLINE SERVICES • Website design • Blogs

• Customizable html email, newsletters • Web ad banners

• Virtual online brochures • Flash and animated GIFs

Powerful PowerPoint Presentations Hire Your Own PowerPoint Gurus! The success of your presentation depends on how you communicate your message to your audience. Stransky Studios will help you to transform your ideas into a visually impactful, effective and memorable presentation. We will help you get ready for your next sales meeting, new business pitch, conference or trade show. We will provide that extra pizzazz you’re looking for with custom-designed templates that POP off the page, and easy-to-understand charts, graphs and diagrams. Whether you’re looking to revamp your existing presentation or create a new one from scratch, we’ll push your presentation beyond the usual with our innovative and fresh designs. CALL US and we’ll turn your ordinary presentation into something EXTRAORDINARY! Commercial Printing Services Contact us for a competitive price quote. As a service to our clients, you pay what we pay for printing. We never “up-charge” the printing fees or costs for stock photography. Call US For HOURLY RateS Art Direction Graphic Design Copywriting Web Design, Development and Programming PowerPoint Interactive Multi-media Presentations Project Management Prepress Production Digital Photography, Photo Retouching Review printer’s proofs, color separations and recommend on-press adjustments

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint -5-

packaging for Pepsi Star Wars anniversary: created hi-res photo compositions, Illustrator packaging mechanicals and prepress print production

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint -6-

Nutrition Facts Serving Size 8 fl oz (240 mL) Servings Per Container 2

Amount Per Serving

Calories 100

® % Daily Value*

Total Fat 0g

Sodium 25mg

CONTAINS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP AND/OR SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CITRIC ACID AND NATURAL FLAVORS.

Protein 0g *Percent Daily Values are based on a 2,000 calorie diet.

16 FL OZ (1PT) 473 mL

PLEASE RECYCLE STORE IN ACOOL PLACE

Total Carbohydrate 27g 9% Sugars 27g 4E-283

REFUND STATEMENT

VISIT PEPSI WORLD ON THE INTERNET

http:/ /www.pepsi.com

REFUND STATEMENT

Amount Per Serving

Calories 100 % Daily Value*

Total Fat 0g 0% 1% Sodium 25mg Total Carbohydrate 27g 9% Sugars 27g Protein 0g *Percent Daily Values are based on a 2,000 calorie diet.

VISIT PEPSI WORLD ON THE INTERNET

http:/ /www.pepsi.com

126780

3D-386-30 3C-386-30

EXTENSION OF DESIGN FOR NEXT REPEAT

Serving Size 8 fl oz (240 mL) Servings Per Container 4

Join The Celebration! Back On The Big Screen!

1 LITER (1.1 QT)

PLEASE RECYCLE STORE IN A COOL PLACE

CONTAINS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP AND/OR SUGAR, CARAMEL COLOR, PHOSPHORIC ACID, CITRIC ACID AND NATURAL FLAVORS.

Nutrition Facts

SUGAR-FREE ï VERY LOW SODIUM

Serving Size 8 fl oz (240 mL) Servings Per Container 4

Join The Celebration! Back On The Big Screen!

Amount Per Serving

Calories 0 % Daily Value*

Total Fat 0g Sodium 25mg Total Carbohydrate 0g Protein 0g

0% 1% 0%

*Percent Daily Values are based on a 2,000 calorie diet.

CONTAINS: CARBONATED WATER, CARAMEL COLOR, ASPARTAME**, PHOSPHORIC ACID, POTASSIUM BENZOATE (PRESERVES FRESHNESS), CITRIC ACID AND NATURAL FLAVORS. *PHENYLKETONURICS: CONTAINS PHENYLALANINE.

VISIT PEPSI WORLD ON THE INTERNET

127210 0

LOW 1 LITER CALORIE (1.1 QT) COLA

4E-386

http:/ /www.pepsi.com

PLEASE RECYCLE STORE IN A COOL PLACE

REFUND STATEMENT

Nutrition Facts

can and bottle labels for Pepsi Star Wars anniversary: created hi-res photo compositions, Illustrator packaging mechanicals and prepress production

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint -7-

Serving Size 1 Can

Amount Per Serving

Calories 170 % Daily Value*

Total Fat 0g 0% Sodium 70mg 3% Total Carbohydrate46g 15%

Sugars 46g Protein 0g *Percent Daily Values are based on a 2,000 calorie diet.

CONTAINS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP AND/OR SUGAR, CONCENTRATED ORANGE JUICE AND OTHER NATURAL FLAVORS, CITRIC ACID, SODIUM BENZOATE (PRESERVES FRESHNESS), CAFFEINE, SODIUM CITRATE, GUM ARABIC, ERYTHORBIC ACID (PRESERVES FRESHNESS), CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL AND YELLOW 5. PLEASE RECYCLE. STORE IN A COOL PLACE

PREPARED BY PEPSI-COLA BOTTLING COMPANY OF NEW YORK INC., LONG ISLAND CITY, NY 11101 UNDER AUTHORITY OF PEPSI-COLA COMPANY, A DIVISION OF PEPSICO, INC., SOMERS, N.Y. 10589.

Nutrition Facts

FOR BEST

TASTE

Nutrition Facts Serving Size 1 Can

Amount Per Serving

Calories 170 % Daily Value*

Total Fat 0g 0% Sodium 70mg 3% Total Carbohydrate46g 15%

Sugars 46g Protein 0g *Percent Daily Values are based on a 2,000 calorie diet.

CONTAINS: CARBONATED WATER, HIGH FRUCTOSE CORN SYRUP AND/OR SUGAR, CONCENTRATED ORANGE JUICE AND OTHER NATURAL FLAVORS, CITRIC ACID, SODIUM BENZOATE (PRESERVES FRESHNESS), SODIUM CITRATE, GUM ARABIC, ERYTHORBIC ACID (PRESERVES FRESHNESS), CALCIUM DISODIUM EDTA (TO PROTECT FLAVOR), BROMINATED VEGETABLE OIL AND YELLOW 5. PLEASE RECYCLE. STORE IN A COOL PLACE

PREPARED BY PEPSI-COLA BOTTLING COMPANY OF NEW YORK INC., LONG ISLAND CITY, NY 11101 UNDER AUTHORITY OF PEPSI-COLA COMPANY, A DIVISION OF PEPSICO, INC., SOMERS, N.Y. 10589.

12 FL OZ (355 mL)

Drink by Date on Bottle

FOR BEST Drink by Date on Bottle

Nutrition Facts Serving Size 1 Can

Amount Per Serving

Calories 0 % Daily Value*

Total Fat 0g Sodium 35mg Total Carbohydrate0g Protein 0g

0% 1% 0%

Not a significant source of other nutrients. *Percent Daily Values are based on a 2,000 calorie diet.

CONTAINS: CARBONATED WATER, CONCENTRATED ORANGE JUICE, CITRIC ACID, ASPARTAME**, POTASSIUM BENZOATE (PRESERVES FRESHNESS), CITRUS PECTIN, POTASSIUM CITRATE, CAFFEINE, GUM ARABIC, NATURAL FLAVORS, BROMINATED VEGETABLE OIL, YELLOW 5 AND ERYTHORBIC ACID (PRESERVES FRESHNESS). **PHENYLKETONURICS: CONTAINS PHENYLALANINE. PLEASE RECYCLE. STORE IN A COOL PLACE

LOW CALORIE MOUNTAIN DEW 12 FL OZ (355 mL)

PREPARED BY PEPSI-COLA BOTTLING COMPANY OF NEW YORK INC., LONG ISLAND CITY, NY 11101 UNDER AUTHORITY OF PEPSI-COLA COMPANY, A DIVISION OF PEPSICO, INC., SOMERS, N.Y. 10589.

12 FL OZ (355 mL)

TASTE

FOR BEST

TASTE

Drink by Date on Bottle

can and bottle labels for Pepsi’s Mountain Dew: created hi-res photo compositions, Illustrator packaging mechanicals and prepress print production

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint -8-

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global payment solutions, driven by

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MasterCard presentation: Illustrator diagram for gold card customized solutions

ss U Program Knowledge Base Expre ata We rt D bsi a te Sm UP d ar el Services v re a r T C r m e t iu as m Trip™ Travel Assistance r e t s M Ma C cket Repla

Web announcement for MasterCard and GM Global Forum

MasterCard ad campaign: created 100 mechanical versions for brochures, window clings, direct mail, tent cards, prepress print production

various projects for MasterCard

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint -9-

The Economist: create mechanical file, photo retouching and prepress print production for 12-page magalog insert for The New York Times

Medical peer group conference invitation: art direction, design, mechanical layout, photo retouching, and prepress print production

various print samples: magalogs, magazine inserts, business invitations

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 10 -

DVD case & cover: design, layout, photo retouching. Created interactive PDF with live hyperlinks and bookmarks for company’s 400-page product guide, prepress production and printing.

mini brochure/sales aid: design, digital photography, photo retouching, mechanical layout, prepress production and print services

sales brochures, CD and DVD packaging

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 11 -

6 sales kit insert pages

5 presentation folder: design, copywriting, photo retouching, mechanical layout, prepress production and print services

5 11x17 brochure: design, copywriting, 6 photo retouching, mechanical layout

5 Powerpoint custom template design 6 for area sales managers

Brand marketing for Purchasing Services Inc., a veterinary buying group. Includes folder, brochure, sales kit materials, Powerpoint template.

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 12 -

6 sales kit insert pages

5 presentation folder: design, copywriting, photo retouching, mechanical layout, prepress production and print services

5 11x17 brochure: design, copywriting, 6 photo retouching, mechanical layout

Veterinary Marketing & Staff Development Program

Brand marketing for Veterinary Marketing & Staff Development Program. Follows branding guidelines of parent company, Purchasing Services Inc.

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 13 -

virtual brochure http://digital.virtualmarketingpartners.com/vmp/itemize/tembrochure rich-media, audio-video demonstrations, animations, hyperlinks

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 14 -

industry magazine print ads:

6 design, layout, copywriting

mail: cover letter with 2-sided sell sheet: design, 3 direct copywriting, mechanical layout, printing, mail services

5 website: design, 6 copywriting, development

brand marketing for Primafuel: a corn oil extraction company

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 15 -

5real estate investment firm

5research company for high yield and convertible markets

5research company for the defense industry

5medical company

5independent research firm for the imaging market

web banner samples

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 16 -

seasonal blog banners for The Gourmet Nutritionist

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 17 -

5 www.ensoservices.com

pet crematorium

5 www.gourmetnutritionist.com

nutrition expert, dietician and professional speaker

websites, blogs, web banners, web ads: design and development

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 18 -

5 www.purchasingservicesonline.com

5 www.mbpublicrelations.com

veterinary buying group

public relations and event planning firm

websites, blogs, web banners, web ads: design and development

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 19 -

5 www.voiceofreason.net

gourmet nutritionist blog

5 www.newyorkriser.com

NYC electrical riser installation company

websites, blogs, web banners, web ads: design and development

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 20 -

5 www.itemizetech.com

telecom expense software management solutions

5 www.cancernausea.com

help for cancer patients

websites, blogs, web banners, web ads: design and development

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 21 -

Nokia technical services and developer Powerpoint presentation

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 22 -

Nokia Powerpoint presentation

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 23 -

Powerpoint presentation samples

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 24 -

Musicnet Powerpoint presentation samples

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 25 -

Powerpoint presentation: marketing to baby boomers

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 26 -

Hershey’s Powerpoint racing sales activation guide

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 27 -

A Longer Recession and Shallower Recovery 8

Bars Mark Recessions

BNPP Forecast

6 5

% q/q AR

% y/y

4 3 2 1 0 -1 -2 -3 -4 90

PATH PATH TO TO ER ER M M FOR FOR EARLY EARLY S S TAGE TAGE EN EN TERPRISES TERPRISES

risk 7 Revalidate Revalidatefactor risk in 7 priorities,

priorities, in new risks +factor remonitor new risks + remonitor

Create risk mitigation Create riskformitigation plan top risks plan for top risks Devise plan to Devise data plan to collect collect data

2 2 1 Assemble 1 the Assemble team the team

4 4 3 3

5 5

uncharted uncharted territory territory

6 Implement, monitor + Implement, monitor + 6 ensure program embedded

ensure program embedded

Prioritize + triangulate by Prioritize + and triangulate by magnitude probability magnitude and probability

Take inventory of risk Take inventory of risk

The Music Stopped in 2008: Leveraged Companies Left Without A Chair 1800 1600

index

Second-lien loans hit 6000+ bp!

2200

1700

1200 1200 1000

Loan spread

1400

The equity boom in combination with low loan spreads for leveraged relative to investment-grade firms — especially in the 2005-2006 period — exacerbated the trouble they would find themselves in when the credit dried up very suddenly in late 2007 and 2008.

700

800

600 200 Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. Sep. Mar. ’97 ’97 ’98 ’98 ’99 ’99 ’00 ’00 ’01 ’01 ’02 ’02 ’03 ’03 ’04 ’04 ’05 ’05 ’06 ’06 ’07 ’07 ’08 ’08 ’09

Russell 3000*

First-lien loan spreads over Libor**

various charts, graphs and diagrams – we are the chart and graph pros you’re looking for!

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 28 -

Banking Sector Impact – Peer Group Budget for Latest FY

FTE moves for Latest FY

30% 80%

55%

15%

Kept FTEs constant Cut FTEs Added FTEs

Stayed same Decreased 10% or more Increased 10% or more

Tech Sector Impact – Peer Group Budget for latest fy

fte moves for latest fy

45% 40%

60%

40% 15%

Kept FTEs constant Cut FTEs Added FTEs

Stayed same Decreased 10% or more

What is THE headcount and budget (general)? TOTAL FINANCE FTES

PER BN REVENUE

CORE TREASURY FTES

PER BN REVENUE

TOTAL TREASURY FTES

PER BN REVENUE

TREASURY BUDGET $MN

TREASURY BUDGET AS % OF REV

AVERAGE

700.00

70.00

2.00

15.19

1.60

$3.5

0.055%

MEDIAN

300

47.63

3.84

15.50

4.57

0.035%

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6.31

0.045%

HIGH

2,000

142.56

685

150

0.25%

LOW

0.06

4.27

0.36

0.2

0.15%

COUNT

pie charts and financial table – we are the chart and graph pros you’re looking for!

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 29 -

euro TPG tech 20

ENSO S E R V I C E S pet crematorium

HCTG treasury industry peer group logos

independent research firm for the imaging market

registered dietician and communications professional

real estate and construction company

medical company

luxury pet daycare, salon and boarding facility

logo samples: a variety of styles for a variety of industries

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 30 -

veterinarian staff marketing & educational program

construction company

veterinary buying group for the independent veterinary practice

investment company for the global aerospace and defense sectors

NYC electrical riser installations real estate investment firm

electrical contractors

research company for the defense industry

logo samples: a variety of styles for a variety of industries

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 31 -

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proprietary investment analysis for the financial industry

logo samples: a variety of styles for a variety of industries

www.stranskystudios.com â&#x20AC;˘ 914-588-1154 â&#x20AC;˘ stranskystudios@aol.com â&#x20AC;˘ graphic design â&#x20AC;˘ marketing â&#x20AC;˘ web â&#x20AC;˘ branding â&#x20AC;˘ powerpoint - 33 -

Pet Quarterly: consumer magazine redesign, art direction, mechanical layout, photo retouching, prepress production

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 34 -

The Team: trade magazine redesign, art direction, mechanical layout, photo retouching, prepress production

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 35 -

“

I have been working with Stransky Studios Inc. for more than a decade. Their work ethic and performance is outstanding. Their dedication to each project goes over and above what you would ever imagine and Lauren makes you feel like you are their only client. The knowledge they bring to the table is immeasurable, and that’s what makes working with Stransky Studios worry-free!

”

Kori Malandrino, Advertising Manager, Saatiprint

“

I cannot say enough about my experience, of more than twelve years, working with Stransky Studios Inc. They are talented, knowledgeable, dedicated and despite our many last minute deadlines— you can always count on them for your projects to be completed and completed well. I have had the opportunity to lecture to thousands of people from all over the world and every presentation is absolutely flawless. I cannot recommend Lauren and her company more highly.

”

Dr. Joseph Carpentieri, DDS White Plains, NY

“

Working with Stransky Studios Inc. is a great experience. They are so creative and their work is excellent. They are also very responsive for last minute projects! I highly recommend them.

”

Ted Howard, Editor, International Treasurer Journal of Global Treasury and Financial Risk Management

“

I’ve worked with Lauren in a number of capacities, and she – and her team of talented, professional colleagues — never disappoint. She is forthright with budgets, and Lauren always adheres to her bids and timelines; she is creative, patient, a great listener and she always goes the extra mile to please her clients. I couldn’t be more pleased with Lauren and her work; I’m fortunate to have the pleasure to work with an artist who is dedicated, passionate about what she does and eager to take on any challenge.

”

Tina Ruggiero, Marketing Director, Purchasing Services Inc.

“

Stransky Studios is extremely dedicated to their customers and can be relied upon to deliver when you need them. Joseph Neu, President, The NeuGroup, Leading Peer Knowledge Exchange

”

Read what our clients have to say about us

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 36 -

Stransky Studios has had the opportunity to provide our creative expertise to a diverse group of clients including:

Who we work with

www.stranskystudios.com • 914-588-1154 • stranskystudios@aol.com • graphic design • marketing • web • branding • powerpoint - 37 -

STUDIOSINC.

STRANSKY

914•588•1154 e-mail Stranskystudios@aol.com www.stranskystudios.com awards Winner Print Magazine’s Regional Design Annual for Logo Design

LAU R E N STR AN S KY • P R E S I D E NT

phone: 914•588•1154 email: stranskystudios@aol.com

stransky studi o s in c .

1993 – present Skills: Award-winning graphic design, prepress production, project management and photography are utilized to create electronic files from concept to final hi-res printer-ready mechanicals for top companies in New York and Connecticut. Wiz at creating unique, high-end PowerPoint presentations with video, custom templates and animation. EXPERT WITH (Mac OSX + Windows): Quark, Adobe Creative Suite, InDesign, Photoshop, Illustrator, Adobe Acrobat, Powerpoint, Flightcheck, Microsoft Office, Word, Excel and many more. CREATE: Hi-res 4-color brochures, ads, web pages, direct mail, catalogs, annual reports, promotional materials, packaging, logos, letterhead, charts and Powerpoint presentations. Provide: Electronic page layout, typesetting, mechanicals, illustration, digital photography, scanning, photo retouching, color correcting, electronic pre-press, preflight, and print production services. Evaluate, purchase and install hardware and software. Troubleshoot hardware and software problems. Clients: MasterCard, Starwood Resorts & Hotels, Nokia, AT&T, Forbes Inc., Kraft, MetLife, Pepsi, Reader’s Digest, Time and many other local and international businesses.

b b d o new y o rk

Communication Services Supervisor 1991-1993 Serviced the Media Department’s computer needs by combining my computer and technical expertise with creative approaches. Editor and designer of bimonthly international newsletter for BBDO’s clients, circulation 2,000. Implemented state-of-the-art printing technology, saving 58% in print and production costs. Created in-house database for client mailing list, eliminating $7,000 per year in outside costs. Produced newsletter entirely on the Mac using Quark, Illustrator and Photoshop. Designed software applications for clients and general media use. Evaluated and recommended hardware and software for the Media Department. Transformed complex reports and presentations into visually appealing documents. Graphic consultant for media department. Trained staff in software and graphic techniques.

Y o un g & ru b i c am new y o rk

Communications Information Services Supervisor 1985-1991 Designed custom software for clients and media usage. Graphic consultant for media department. Created presentations for clients and new business. Installed cost-saving, slide imaging equipment to produce 35mm slides in-house. Created and produced Y&R’s first newsletter in desktop publishing. Developed in-house PC training classes. Installation and troubleshooting/repair of equipment. Evaluated and recommended hardware, software and media planning systems (IMS, Telmar). Key contact with data and computer suppliers. Negotiated site license contracts for software.

T V strate g erna

Computer Consultant, Stockholm, Sweden 1991 Designed one of the first TV rating and analysis systems for Sweden’s venture in commercial TV. Computerized TV Strategerna’s office by recommending and installing all hardware and software.

b urke marketin g in f o rmati o n a b

Computer Consultant, Stockholm, Sweden 1991 Prepared study for feasibility of converting existing British television planning software for the Swedish commercial television market.

W ells , ri c h , g reene , in c .

Computer Coordinator/Research Analyst 1984-1985 Responsibilities included designing custom computer systems for clients, computer and media training. - 38 -

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c armile s . z ain o • C R E AT I V E D I R E C TO R Overview As an Executive Creative Director for the Advertising, Publishing, and many other industries, Carmile S. Zaino’s task is to project her clients’ corporate positioning to the public with a clear and consistent image and voice. The challenge to “brand” an industry is to translate a vision into a tangible expression and a visual language that resonates with the demographics of that industry. This thinking can be applied to any public company, small company, or non-profits in order to build brand identity. The ability to “play back” what a client is questioning or envisioning, is the ability to find the future dream of his or her company. Carmile creates integrated marketing communications solutions. Some of these solutions are corporate and brand identity, annual reports, advertising sales promotion, catalogs, direct mail, logo design and web collateral. Her diverse skills in creative services complement her insistence on working from strategy as the source of the message. Partnering as Creative Director with Lauren Stransky of Stransky Studios Inc. in 2007, Carmile’s ultimate goal is to continue to uphold her highest standards in design and marketing, provide service to clients that share the same passion for excellence and increase profits. She has accomplished this in her distinguished career and shares her experience as a design educator at Parsons The New School for Design. BIO In 2007, Carmile re-established her partnership as Creative Director with Stransky Studios Inc. and continues to teach Communication Design and Advanced Typography at Parsons The New School for Design where she has taught for more than 20 years. From 2001 to 2007, Ms. Zaino was Executive Creative Director at Bookspan—Doubleday Entertainment, a communications company that merged with Book of the Month Club (a division of AOL/Time-Warner) and Doubleday (a division of Bertelsmann/BMG). In her position, Carmile was in charge of direct mail, print advertising, and catalog design of five clubs: the Book-of-the-Month Club, the History Book Club, Crafter’s Choice, Children’s Book-of-the-Month Club and BookPlanet. Prior to joining the Book-of-the-Month Club in 1998, she headed her own business, Zaino Design, a graphic design company specializing in advertising and circulation promotion for the publishing and communications industries. Clients included Time, Money, Newsweek, Forbes, CBS, Book-of-the-Month Club and The New York Times. From 1979 to 1988, she was Creative Director for Newsweek, Inc. She directed a staff of writers, art directors, designers and support personnel in the creation of marketing and sales strategies to generate advertising sales and project Newsweek’s image to the public. Earlier in her career, Carmile was a promotion and editorial art director at American Heritage Publishing Company, assistant art director in the Sales Promotion Department for House and Garden Magazine, and an assistant art director at Leo Burnett Advertising Agency where she worked on the Alka-Seltzer and American Home Products accounts. Carmile’s career started as a designer at Don Weiss and Company, a New York advertising and design firm specializing in the fashion and retail markets. She worked on Anne Klein, Georg Jensen and Simplicity accounts. Carmile also has designed several books, including Miracles of Mary (Harper Collins), and the National Geographic Guide to Public Gardens. Carmile is a graduate of the Parsons School of Design where she teaches graphic design for more than 20 years. In 2004 she received the Henry Wolf Award, given annually to outstanding faculty members. She has also received awards from the Society of Publication Designers, the Art Directors Club, the International Film and TV Awards of New York, and the Metropolitan Printers Association. - 39 -

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f red harris • we b g uru Creation and production of computer arts, including graphic design and illustration • web design, interactive CD-ROM • video and animation • editorial • musical scores, sound design and SFX, voice over for broadcast media, advertising, and feature/independent film • Sound design and production for live television and radio broadcasts. Experience Empire Blue Cross Blue Shield 1988 – 1997 Creative Director, Marketing Division Executive in charge of in-house advertising agency. Initiate projects and direct staff in concept development, design and production of communications materials, including advertising, annual report, marketing brochures, newsletters, videos, web site, multimedia presentations, computer graphics, electronic pre-press. Interface with Chairman, CEO, and all levels of management. Consulting with internal corporate clients on proposed projects and appropriate media. Act as principle liaison with all outside vendors, supervise advertising, design, photography, casting, styling, location selection, computer retouching, printing and mailing operations. Monitor departmental budget on all projects. RELATED Experience Studio 54: Technical Director for the infamous and influential ’70s icon of wretched excess. Spindizzy Music: Producer and Music Director for the eclectic German artist Klaus Nomi. Voyetra Technologies/Turtle Beach: Design Director for the maverick music software co. Electro/Harmonix: Advertising Director for the company that gave Jimi his first fuzzbox. Angels of Light: Music director for the acclaimed and influential San Francisco theatre troupe. Elberding Studios: Account Manager for the Bonwit Teller advertising art agency. Education Stanford University: Music Composition and Artificial Intelligence, 1974-75 Master Class: Orchestral Composition and Arranging with John Herbert McDowell, 1970-74 Bronx High School of Science: 1968-70 TECHNICAL EXPERIENCE MAC and PC platforms: Adobe Photoshop, Aftereffects, Illustrator, Quark Xpress, Hi-Rez QFX, CyberStudio, Streamline, Dimensions, PageMaker, PageMill, SiteMill, Acrobat, ScreenReady, ImageReady, Persuasion, Media 100, Diaquest Animaq, Avid, Fractal Painter, Expression, Kai’s PowerTools, VectorTools, Convolver, Metatools Bryce 2 & 3D, Ray Dream Designer, Stratavision 3D Pro, Infini D, StudiPro, FormZ, Macromedia Director, Authorware, Freehand, Dreamweaver, Flash, Fireworks, Extreme 3D, SoundEdit 16 Pro, Deck II, Vision Pro, Metro, XRes, Fontographer, Digidesign Pro Tools, Debabelizer, Coda Finale, Net Objects Fusion, HTML.edit, HTML Pro, BB Edit, Filemaker Pro, Microsoft Word, Powerpoint, Excel, DGS, Corel Draw, Action!, Sound Forge, Front Page, Asymmetrix Toolkit, Web Weaver, Voyetra Sp3 Gold, Digital Orchestrator Pro, Fast! Video Machine, RIO/TIPS/TOPAZ, Orange Micro SoftVTR, Hijaack and more. OTHER TALENTS & EXPERIENCE Excellent administrative and organizational skills, experienced in building project teams • Accomplished composer, graphic designer and illustrator • Expert in creation of all media types on both PC and Mac platforms • Expert in recording production, sound design and SFX • video pre- and post-production • electronic and traditional print creation and pre-press • Musical Director for numerous award winning theater productions in New York, San Francisco and Europe. OVERVIEW OF BUSINESS EXPERIENCE CD Interactive Design, IBS, Web Design: Bracco Diagnostics • Novartis Pharmaceuticals • Delaware County Chamber of Commerce • Bristol Meyers Squibb • Roche Pharmaceuticals • Voyetra Advertising: Brooke’s Variety • MultiPlan • Catskill On Line • JWT • Kodak• Circus Circus • BBD&O • Tyco • American Civil Liberties Union • Association of American Publishers • Fuji, Inc. TV/Radio/Video: The Discovery Channel • Viacom (Showtime/TMC on-air promos, Viewer’s Choice PPV logo & promos) • HBO (“World Championship Television” Wimbledon score) • CBS (“The Wild and the Young” national radio spots) • R/Greenberg Associates • WNET (“Salute to Benny Goodman” live broadcast) • Scott Morris Films (“Molly’s Pilgrim”, Academy Award winning independent) • NBC (New Season Press Conference live satellite broadcast) • Rolling Stone 40th anniversary television special - 40 -

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914•588•1154 e-mail Stranskystudios@aol.com www.stranskystudios.com

MIKE VAN WINKLE • COPYWRITING & COMMUNICATIONS Seasoned advertising services and marketing communications specialist with extensive copywriting experience in customer acquisition and retention, and direct response. Experience IMP Collectibles, LLC Stamford, CT March 1998 – July 1999 Executive Vice President, Communications and Branding Assisted in the launch of a new collectibles division for this $700 million European direct marketer of self-education cards and fine china. Merged with Kaiser Crow, Denver, CO. MBI, Inc. Norwalk, CT April 1987-March 1998 Manager, Advertising Development Directed the creative strategy, copywriting and 4/C film production of print, direct mail and catalogs for this $350 million direct marketer of licensed collectibles (Danbury Mint), leatherbound books, videos and assorted merchandise (Easton Press), and stamps/coins (Postal Commemorative Society). McCann Direct New York, NY June 1986-April 1987 Vice President, Management Supervisor Managed relationship with three divisions of American Express: Gold Card, Platinum Card, Centurion Bank. J. Walter Thompson Direct New York, NY December 1983-June 1986 Vice President, Group Account Supervisor Directed agency relationships with Trintex (IBM, CBS, Sears videotext, now Prodigy); The Travelers; Blue Cross & Blue Shield; Municipal Bond Insurance Association; Emery. Career Highlights Agency work includes efforts for Reader’s Digest, TIME Magazine, Sports Illustrated, Audubon, Smithsonian, Guideposts, Consumer Reports, Frommer’s, Business Week, Fisher Investments and others. Corporate clients include Greenwich Workshop, Christopher Radko, International Masters Publishers, and Barton~Cotton. IMP Collectibles, LLC (Division of International Masters Publishers) • Within 11 months, developed and test marketed 13 new collectibles products. • Directed the production of the company’s first mail order catalog and web site. • Wrote customer communications and ensured consistency of presentation and positioning. MBI, Inc. • Restructured the in-house Creative Services department and increased annual billings 48% over eight years to $4.2 million. * Increased efficiency of three-person staff resulting in 26% more jobs completed with no increase in headcount. Education: University of Denver, Denver, Colorado. BA, Anthropology Military: Special Agent, U.S. Army Military Intelligence Computer: Operating Systems: Mac and Windows. Applications: Proficient in MS Word. OVERVIEW OF BUSINESS EXPERIENCE Collectibles: Christopher Radko • Concord Industries • Fairfield Mint • Small World.com • Fashion: Abraham & Straus • Aspen Leaf • Benetton • Bloomingdale’s • Casual Corner • McCall Pattern Company • Mervyn’s • Financial/Insurance: American Express • Blue Cross & Blue Shield • Citicorp • Fisher Investments • Manufacturers Hanover Trust • Municipal Bond Insurance Assoc. • The Travelers • Publishing: Air & Space/Smithsonian • American Photo • American Woodworker • Audubon • Barton~Cotton • Boardroom • Boating • Business Week • Car and Driver • Catholic Digest • Consumer Reports • Country Journal • Details • Elle • Elle Décor • Family Circle • Family Handyman • Fast Company • Flying • Forbes • Frommer’s Budget Travel • Golf Digest • Gourmet • Greenwich Workshop • Guideposts • Home Magazine • Metropolitan Home • National Audubon Society • Petersen Publishing • Reader’s Digest • Road & Track • Smithsonian • Steps • The Sporting News • This Old House • TIME • TV Guide • US News • Woman’s Day • Online: Hellodirect.com • New Jersey Bell • Openmarket.com • Realty-guild.com • Register.com • Veridiem.com • Other: Best Foods • BMG Music Club • Breyer’s • Guinness/Bass • Licensing Corporation of America • Perrier • Rockefeller Center • Royal Canadian Mint • Showtime/The Movie Channel • Spalding • - 41 -

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J U D E S M I T H • CO P Y W R I T E R Experienced in providing consumer and business-to-business copy including: • Sales and Marketing • Article Writing • Research • Interviews • Fact Checking • Web Content • Business Writing • Editing Jude has written sales copy, articles, news releases and web content for a diverse array of individuals and business clients, including several notables in the national world of personal development, entrepreneurship, and motivation. Clients have included selfmade billionaire entrepreneur Bill Bartmann, coach and record label executive Dave Austin, and platinum award-winning artist Eliot Sloan and Blessid Union. Jude has written a weekly arts column for the Taconic Press, with over 60,000 readers. Duties included research, interviews, gathering background information, synopsis, critical analysis and commentary. She was the chief writer for the New York based Life Talk Radio where she was responsible for conducting pre-show interviews, compiling biographical data and background information on all guests, and creating the content for a show that aired weekly to an audience of over 300,000 listeners. Jude has used her writing skill in a variety of fields. She was an advisor to the New York State Education Department, and co-authored the New York State Language Arts Curriculum that is still being taught to millions of students statewide. She holds a degree in Psychology and Business Administration (SUNY Albany, cum laude) and a Master’s Degree in Education (Pace University, summa cum laude) and was an educator for 15 years specializing in Language Arts.

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