<StrategyOne > Strategic research is the type of journey that should be taken with
The office’s flagship product is the Beltway Barometer, a cutting-
an experienced guide—someone to show you the way. That’s
edge research product that tracks the attitudes and opinions of
why, in searching for workable solutions to complex problems,
Washington’s influential opinion elite. Covered by both the
we take you through a strict process that evaluates options and
Washington Post Magazine and Roll Call, the Beltway Barometer
plots the course of action with the greatest chance of success:
has uncovered many insights on how Washington opinion elites think about beltway-focused public affairs campaigns.
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Map the competitive landscape and the opinion terrain.
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Explore the “realm of possible tomorrows” by learning
3.
Our core research competencies include:
how to influence the opinions, attitudes, and beliefs of
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branding
target audiences.
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corporate reputation and communications
Measure the results of a strategy’s effectiveness over time.
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advertising (including creative testing, leveraging dial testing and eye tracking and advertising impact tracking)
We are StrategyOne, a full service, strategic consulting firm.
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attitudes and usage (A&U)
By combining custom market research with advanced media
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microtargeting
analytics and exceptional thinking, we turn ideas into insights,
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strategic foresight research
insights into action and action into results.
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public affairs research
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policymaker and influencer research
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issues and crisis management
Located in the heart of the capital’s business district,
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message development and testing
StrategyOne’s primary research team is composed of
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communications campaign measurement
researchers skilled in market and opinion research, advanced
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policy-focused media analytics
StrategyOne Washington
media and conversation analytics and competitive intelligence. Other proprietary research products include: With many staff coming from political and governmental ■
research backgrounds, the Washington office excels at public
Capital Cities Influencer Network, StrategyOne’s premier international product suite offering insights into the opinion
affairs research and data-driven message development for a
landscape in the world’s major governmental, economic
diverse array of clients including trade associations, international
and cultural hubs.
corporations, non-profits and foreign governments. We operate ■
as a hub for public affairs and global stakeholder research and
Congressional Advisory Panel, which provides in-depth insight into the opinions and perceptions of former Chiefs
produce many thought leading reports and articles on the issues
of Staff.
of the day. ■
Policy Pulse, which targets U.S. policy experts at think-
We have conducted custom research across the globe among
tanks and in academia, across a wide range of industries
myriad target audiences ranging from CEOs to the unbanked,
and practices.
CIOs to toy buyers, Baby Boomers to GenY movie pirates, delivery room nurses to cardiologists, retired military officers
To learn more, please contact Robert Moran, Executive Vice
to leaders at environmental NGOs, Kenyan opinion leaders to
President at Robert.Moran@strategyone.net or Allison Quigley,
American site selectors, port authority directors to auto enthusiasts,
Marketing Coordinator at Allison.Quigley@strategyone.net, or
and Ohio voters to Washington opinion elites.
visit us online at www.strategyone.net.