HITS THE MARKET Ghana’s population has increased from time to time, due to migration and low mortality rate. Comparing the 2010 (24.26 million, source World Bank) population census to that of 2015 (27.9 million, source www.ghanaweb.com/GhanaHomePage/NewsArchive/Ghana-s-population-hits-27-9million-381041) one could determine that there has been drastic increase in population size; this has however caused some housing deficit in the country. More so, 70% of building components are imported incurring high increase of building materials, making it difficult for people to build. Land acquisition has also become a stressful trend as compared to the past, with a long cumbersome registration process limiting it to only the affluent. Strauss RF Ghana Limited (Strauss RF) is a startup real estate company whose vision is to revolutionize the way people search, shop and finance for homes in Ghana and beyond. Strauss RF saw the need in the market and to ease the burdensome process in acquiring a land by providing comfortable means of acquiring quality properties at affordable prices has started operation with its mind blowing offers. The company, aspires to be a leading brand on the local and international market which has set its focus to empower clients with incomparable search data for homes, hence making home renting easier for their customers. One amazing fact about the Strauss RF is that, it operates in a three-tier phase; which is • Online Marketplace Strauss RF renders online real estate listing services to property owners, agents and individuals looking for homes on its website. This is an innovative platform where clients and other agents meet to review services and have a wide range of offers from the company.