THE WEEKLY EYE OF ENTERTAINMENT AND LIFESTYLE
OCTOBER 2014
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Jade Avia from Capital XTRA DJ to bag designer and more...
EDITOR Mark Dwayne editor@streetcredmagazine.com
Editor’s Note W
SUB EDITOR Gordy Munro PRODUCTION Daniel Riley daniel.riley@streetcredmagazine. com PR & MARKETING Amanda Bowen amanda@streetcredmagazine.com
elcome back to another Street Cred Magazine in The Phoenix!
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It’s Black History Month, as you’ve no doubt realised by now, and celebrating this is very important to everyone here at Street Cred. If you don’t know where you’ve come from, you’re destined to make the same mistakes, so this month read up, listen, and LEARN from it! The beautiful and inspiring Jade Avia, Capital XTRA DJ and fashionista is our cover story this week. From starting in local radio stations here in Birmingham to interviewing the biggest names in showbiz on Capital, Jade is a role model for young people trying to make their way in the entertainment business, which is why we’ve given her the cover! Still nothing this month however has topped the one major thing that has happened in my life the birth of my little girl.
Both mother and baby are doing great, and we’re so grateful for all the support and thoughts we’re getting. Thank you. Check out the rest of the mag! What are you waiting for?! MDG
@StreetCredMag /markdwaynemdg /streetcredmag Mark Dwayne MDG
The views expressed in Street Cred magazine are not necessarily the editors opinion so do not try to kill him if you read anything you feel offended by. The magazine is a positive and fun read and is not with the intent to threaten anyone. All images are copyright of their respective rights holders.
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CONTENTS GRIMEY (5-6) - Ed Proposals, Renee, Radio 2 Fashion lick (8-11) - Debenhams Mens Fashion
WHITE DEES COLUMN (12)
WHATS ON (18)
COVER STORY (14-16) - Jade Avia
Chantelle’s Spot (21)
Feature (17) - Spandau Ballet
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GRIMEY NEWS
5 Proposals at a single ed sheeran gig! At a recent gig at London’s O2 Arena, during a single 2 hour set, there were a total of 5 marriage proposals in the crowd, making Ed Sheeran’s gig one of the most romantic places in the UK,at least for that night! The star even joked: “And don’t forget that when the day comes Ed is a great name for a baby boy or girl. Edward, Eddie, Edwina or even Edmund.” Time and time again, last weeks cover story, Ed, had to stop his set, to congratulate another couple. Speaking at the Xperia Access Q Awards on Wednesday (10.22.14), he told BANG Showbiz: “I think it’s great that my music inspired people to do that ... I was thinking though when the first guy proposed the other four guys must have been thinking, ‘Oh no, that was my idea!’ “ Ed is also pleased so many couples seem to have ‘Give Me Love’ or ‘Tenerife Sea’ as ‘their song’ as it would have been “weird” if the guys had proposed to his nonromantic tracks.
Renée Zellweger - unrecognisable?
At the recent Elle Magazine’s 2014 Women in Hollywood event in LA, Renee Zellweger showed off an undeniably different face to the face we’ve been used to seeing over the years!
WEDDINGS PARTIES FUNERALS CONFERENCES CHRISTENINGS pbcaribbeancusine@outlook.com 07896 174 219
GRIMEY NEWS
Lauren Laverne Leads Radio 6 Music to New Record Radio 6 Music is reaching a record audience of nearly 2 million people each week - with Lauren Laverne’s mid-morning show now the most popular on the station - according to new figures published today. The digital-only station’s weekly audience grew to 1.99 million - from 1.73m a year ago and 1.89m last quarter - while the Lauren Laverne show drew a record audience of 868,000 listeners every week, making it the most popular on the network. The figures published by RAJAR also show the station’s share has grown to 1.8%, from 1.5% last year and 1.6% last quarter.
Helen Boaden, Director of BBC Radio, said: “I’m absolutely delighted to see Radio 6 Music flourishing and one of our roster of outstanding female presenters leading the charge. The station offers something completely distinctive and Lauren’s show is a case study in engaging and intelligent music radio.” The figures for the period (23 June - 14 September) also show all BBC Radio reached 34.85 million people every week (from 35.11m last year and 35.23m last quarter) and posted a share of 53.6% (53.4% last year and 53.3% last quarter). Radio 1 attracted 10.55 million listeners during the period
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(from 10.80m last quarter and 10.83m last year) with a share of 6.9%, (from 6.8% last quarter and 6.6% last year). The Nick Grimshaw Breakfast Show now
attracts 5.82 million listeners each week, compared to 5.58m last year and 5.97m last quarter.
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KEYSHIA COLE CREATES A MASSIVE STORM IN AMERICA WITH HER SHOE LINE PLUS WHITE DEE, SWISH CLUBBIN, GRIMEY, GADGETS, SPIDER-MAN 2 & MORE!
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FASHION LICK
With the weather getting colder, it’s time for everyone to start wrapping up. Guys, some stylish clothing for the winter season from Debenhams! Skinny Jeans
ÂŁ24.00
Coat £30/€35, Jumper £4/€5, Bag £10/€12
WHITE DEE’S COLUMN
‘White Dee’s’ Column
W
ell, well, well, its been a while since I wrote to you all - but that doesn’t mean I’ve forgotten about you all. So much for a nice quiet relaxing summer holiday with the kids - you will never guess where I ended up?
6 months ago, I would never ever have thought I would be sharing a house with Olympic Gold Medal winner Audley Harrison, never mind having him make me a cup of tea and bringing it to me in bed haha.
ham, keeping it real and not putting up with the many a diva strop some of the housemates were having.
In all reality I personally didn’t What a complete and think I would last utter surreal situation, a week, never dance lessons from mind making it 1 wrong turn on the mo- James Jordan, Strictly to the final, where I came torway and I landed at Come Dancing, and having 5th and was the last the Celebrity Big Brother an argument with the infa- woman standing - totally House, and as I consider mous Gary Busey - Oscar overwhelming situation myself as a non celebrity Nominated Actor, and he- and I would like to thank this was way beyond even res me, Dee from a street the public for all their my belief. in Winson Green, Birming- support and love and best wishes. As amazing as this once in a lifetime opportunity was, the best moment for me had to be walking from that house, and seeing my lovely, amazing dad and knowing how proud he was of me. Then to be reunited with my 2 kids who I can honestly say I will never ever leave again, and then returning to my home - in good old Birmingham. This Monday saw the Conservative Party Conference take over the city of Birmingham for 3 days, and I had the pleasure of being invited to talk from a ‘everyday persons’ perspective on a welfare reform panel.
what I was saying. The government needs to keep it real and be more in touch with the people of the country that do actually matter, considering it is us real people that vote them in. So come on, lets be heard at last and when the time comes, make your vote count. Well to finish off, its so good to be home and back with the amazing people of Brum.
Sitting on a panel made up of MP’s and Council- Until next time - as Ricci lors, the nerves soon went from Geordie shore would away and when I got into say ‘ciao for now’ the flow of talking ‘real talk’ that’s when I realised that Lots of love - Dee x people were actually listening and taking on board
Questions, comments or suggestions for White Dee? Get in touch with her by emailing whitedee@streetcredmagazine.com
Jade Avia
COVER STORY
So how’re you today JADE? I’m really good, just come from the gym, so really high spirits, high energy!
Can you give our readers a bit of background about yourself? I’m Jade Avia, I present the Capital XTRA In The Morning with Kojo, and outside of that I do a bit of DJ’ing, I’m really into fashion and makeup, and I have my own bag range which is Jade Avia in collaboration with High Spirit and I’m also working with a great Bluetooth speaker called the Elevate Breve. You started IN radio in Birmingham with Unity and Newstyle, what drew you to radio in the first place? I went to Birmingham City University and I wasn’t really sure what I wanted to do, kind of the same story as a lot of people who go to University, but once I started and got involved in different modules, I realised that I really really enjoyed radio! One of the things I loved about it was that you can’t be judged on what you look like, so when I was doing the presenter module I fell in love with it and decided that was what I wanted to do. I don’t like to be judged and I don’t like to judge, so I quite liked that people would have to get to know me through what I say to decide if they like me. It’s changed a lot now, because of the social media, Instagram, Twitter, Facebook and all that you get a lot of pictures with that, but when I was at Uni a couple of years back, the internet really wasn’t even a big thing. It was more about the voice. What do you love most about working in radio? Working on such a large scale radio
show I get to meet so many different people and attend so many amazing events, it’s a job that involves me having a laugh with a friend on the radio, as far as jobs go I can’t think of anything better to do to be honest, I love it to bits! It’s my thing and always has been since I discovered it at university, it’s been what I’ve wanted to do and I’ve managed to achieve it!
Who has been your biggest inspiration? It’s weird, I sometimes ask myself why I’m so abnormally motivated, I gain inspiration from my family and I’m motivated by doing well for my family, and being successful to make my mum proud. I think I get inspiration from wanting to be original and different and wanting to inspire the younger generation, it’s a bit of a weird circle, but I’m inspired by people who want to be inspired I guess. There are so many things wrong with the world, that I want to kind of have a little bit of an input to try to help and fix it, and I’ve got younger sisters so it’s important to be successful and do right by them. You’re passionate about empowering young people, but what would you like to see in place to help young people get into media? My aim in the future is to set up some sort of academy, I’d love to be able to do that for young people to go to. I’d specifically like to set up something up for young females who are out of home to go to, I think those kinds of things are so important. When I had nowhere to live at like 16, I had a Key Worker, and without that Key Worker I just wouldn’t have applied to university and I owe her so so much.
I feel there should be so many more of those kinds of people around because it would make a difference to so many different people. I’m really into people being able to empower themselves, and definitely into female empowerment as well. Have you got any tips for anyone trying to get into radio? It’s all about building your personality before applying for any sort of radio job, so work on yourself, the platforms are all there, I’ve said it from years ago, but set up a YouTube channel, being on Facebook, Instagram, Twitter etc. Make sure that people are aware of you, and when you think you’ve listened to enough radio and understand the ins and outs a bit better, then put together a showreel, do it and send it out to as many radio stations as you possibly can. Out of all the people you have interviewed, who has been your favourite and who has stood out? Do you know, Denzel Washington is just such a lovely guy. I might be saying it because he was one of the most recent people who I’ve interviewed, but if I could have him as my granddad I would be so happy. I would be home with him all day and get him to speak to me about stuff! He is so lovely, he’s got this coolness and calmness about him that you just cannot buy. He’s just so cool, he’s such a cool guy and it’s so weird because
COVER STORY
that is really the only word that I can use to describe him, he is genuinely a really down to earth, just cool guy and really lovely to be around. Who has been the worst person you’ve had to interview and have you had to deal with any diva mentality. Luckily, throughout my career, I haven’t had any bad interviews as such. We’ve had one or two guests who have been a bit tired and groggy, but that’s understandable given their busy schedules. What’s next for you? Fashion side of things I’m really taking an interest in, I always have to tell you the truth, I’ve always taken that pride in how I look and I really do like different kinds of clothes as it’s a way of expressing yourself as well. So I want to explore that angle of things, obviously my bag range is doing really well at the moment, so I’ll continue with that. You’ve done some Television and Live Hosting, do you want to explore that a bit more? I do host gigs here and there, but it’s not something that I would put in front of radio. Radio is my main passion and will always come first. DJ gigs and Live Hosting, TV etc are all opportunities that I’d like to explore though in addition to my radio. How did your bag range come around? High Spirit hit me up wanting to give me one of their bags, and I was like oh my gosh, these bags are amazing! I said to my agent alright, how about I have every single one of the bags? They were like “OK Jade, we can’t give you every bag, but what we can do is how about we work together on a range?” They’re really cool bags, and the collection is called Jade Avia in Collaboration with High Spirit Bags. They are theft-proof, so the zip is on the inside of the bag, so it’s next to your back when you’re wearing the backpack. They’re really cool and there are loads of different fabrics, including like a black woven leather, blue snakeskin and rose gold. There are lots of quirky colours and stuff because I like to think I dress quite quirky, so it’s important that my bag range represents me as a person. So for anyone who is interested in bright bags or standing out from the crowd, this is definitely for you! How did your work with the Elevate Breve speaker come about? Obviously I live and breathe music and they got in touch and I thought the speaker was great! It’s a fraction of the price of the Jambox and just as good so I was really excited to launch their colour range. And finally have you got a message for your fans? My message for my supporters, anyone who has supported me is just thank you, hopefully I’m inspiring to people, and whatever it is you want to achieve then I hope you do it! Keep supporting me and I’ll do my best to support you where I can! Jade Avia is launching Elevate Breve’s brand new coloured speaker range. For more information please go on - https:// brandelevate.co.uk/ Photos, incl. cover shot - Nasryne Ramazannezhad
Brum Blues Legend Benefit Show
L
egends from the world of Blues are coming together to help raise money for, long-serving member of Roy Wood’s Wizzard [Wish It Could Be Christmas Everyday, See My Baby Jive] and King Pleasure & the Biscuit Boys saxophonist, Mike Burney. Sax player Mike Burney is without doubt one of the greatest musicians Birmingham has ever produced. His illustrious playing career spans over four decades; performing onstage and recording with the likes of Chaka Khan, Jimmy Cliff, The Beach Boys, Sammy Davis Jnr, Petula Clark, Steve Winwood, Dionne Warwick, Bob Hope,
Billy Eckstine, Mel Torme, Cliff Richard, Cilla Black, Dionne Warwick, Matt Monro and many more. Mike is currently suffering from cancer and unable to work, so times
are tough. Last year his Rock friends [Roy Wood Band, Steve Gibbons Band, King Pleasure & The Biscuit Boys] played a benefit concert for Mike, now it’s the turn for his Blues Friend’s to step in and perform to raise money for a musician they all respect. A line up of Birmingham’s leading blues musicians, including Phil Bond (The Dylan Project), Mike Green (Fret & Fiddle), Nick Millward (Kenny Ball, Pete Allen Jazzband, First Class Sounds band,), Steve Ajao (Steve Ajao Blues Giants), John Battrum (King Pleasure & The Biscuit Boys) and Charlie Grima (Wizzard) as well as more invited guests, will appear as the Mike Burney All Star Blues Band at Nothing But The Blues at Asylum 2 on Tuesday 28th October from 7:30pm. Admission is £5 and all proceeds will go to Mike Burney.
WHATS ON Spandau Ballet LG Arena, Birmingham 19th March 2015
Hot on the heels of scoring the number 2 grossing film in the country with the critically lauded ‘Soulboys Of The Western World’ Spandau Ballet announce their live return, a twelve-date arena tour for March 2015. Returning to touring for the first time since their 2009 Reformation tour which saw the band finally reunited, they are once again the hottest band in the UK. The band premiered ‘Soulboys Of The Western World’ and reunited on stage in the UK for the first time since 2010 performing some of their anthems, which were a soundtrack to a generation. This unique event was beamed by satellite to 100’s of cinemas across the UK and Eire as the band returned
to the Royal Albert Hall for the first time since the week True was released in April 1983. Critics from the UK’s broadsheets to USA’s Rolling Stone were united in their acclaim. Today also sees the release of
‘The Story, The Very Best of Spandau Ballet’ featuring all of the greatest hits plus three new songs produced by legendary record producer Trevor Horn including the radio smash ‘This Is The Love’ and the forthcoming single ‘Steal’.
Turned On ‘The Studio, Birmingham 14th November 2014. Punch Records are thrilled to bring you another episode of Birmingham’s one and only Tuned On Music Seminar in partnership with BBC Radio 1Xtra titled ‘Making Money from Music’. This series will give you a chance to listen to the panellists’ inspiring stories and gain industry tips on how to be successful and make money. Learn from their experience and gain real first-hand knowledge to implement into your own plans. Featuring industry savvy pioneers
already delving into different aspects of the Music Industry, including 1Xtra presenters Twin B and Sian Anderson. Twin B has been the reigning voice of weekday breakfast show on 1Xtra for over three years. His repertoire in the music industry is untouchable. Alec ‘Twin B’ Boateng is also the A&R Director at Atlantic Records UK and has worked closely with artists such as Ed Sheeran, Wretch 32, and Tinie Tempah.
SHOES
GLORIOUS
Word on the street CHANTELLE
SHOES,
pumps, heels and flip flops...
S
o many types - hiheeled, kitten heeled, stillettos, flats, pumps, ankle, calf and thigh length boots, espadrills, court shoes, wedge, sandals, flip flops, open toe, peep toe, I could go on for a long while... but I won’t!
Us ladies, we love our shoes, the variety, the styles and pattern we just love ‘em. Apart from stating the obvious, that they protect our feet from the ground, depending on the type of footwear they are they can inject a level of confidence in your swagger allowing you to walk like a BOSS and makes your calves look HOTTT! Is that pretence...Fake..A Front? When we wear heels not only we shoot up in height but we also appear slimmer, our legs look longer and automatically our walk changes...2 reasons why! 1. TO LOOK GOOD, we walk good to look good, sexy and appealing. Tummy goes in, shoulders go back to enhance the chest, back straight and legs go nicely in front of each other its almost like scene from transformers!
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2, TO LOOK SENSIBLE, we walk right to stay upright! We don’t want gravity to win and pull us down to earth! No, no we carefully observe the surroundings taking a mental log of risen pavements, stones and sticks in the ground and animal waste! Sometimes when we wear flat shoes we become flat too! Dumpy and Slouchy the cousins of the seven dwarfs from Goldilocks and the three bears. WHY? Even if we simulate wearing heels and raise up to the tips of our toes we instantly fix-up and the posture is modelesque! Pretence is a rather strong word I think but, ladies and gents, lets keep it real, we like to look nice! Ashamedly enough some of us are willing to forfeit comfort over vanity! That’s cool but I will state ‘What goes up must come down! Easy come and easy go!’
Chantelle’s
Spot
The hilarious weekly column
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KEYSHIA COLE CREATES A MASSIVE STORM IN AMERICA WITH HER SHOE LINE PLUS WHITE DEE, SWISH CLUBBIN, GRIMEY, GADGETS, SPIDER-MAN 2 & MORE!
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