23 minute read
CASE BUSINESS PRACTICES
Reframing Engineering
The Importance of Project Management
By Anthony H. LoCicero III, P.E., LEED AP
Structural engineers take classes in calculus, physics, statics, mechanics, structural analysis, and structural design during their undergraduate years. In graduate school, they take courses in structural dynamics, earthquake engineering, advanced structural analysis, and advanced structural design. In theory, with this knowledge, the newly minted graduates are ready to make the transition from academia to the realities of working in an engineering firm. However, a few years after graduation, the question usually arises, “How does my firm make money?” Admittedly, this seems like a silly question. But, up until this point, it is a question that the typical structural engineer was never taught, exposed to, or even asked to think about. And then one day, bang! This structural engineer is spending his or her days interfacing with clients, managing personnel and project budgets, writing proposals, and reviewing invoices, often during the evening after everyone else has gone home. How did this transition occur? Conversations among project managers and principals of engineering firms rarely center on problems with code provisions, solving complex equations, or performing detailed design work. This should not be a surprise – structural engineers have years of training in these complex technical tasks, but they do not use this knowledge any longer. Usually, upper management’s chief concerns include developing new client relationships and maintaining existing relationships. So if the leaders of most structural engineering firms believe that relationships are a vital component of their firm’s future success, why are structural engineers not trained in how to foster and maintain relationships? The same could be asked about other non-technical aspects of an engineering business such as managing risk, reading contracts, managing accounts receivable, forecasting workload, and controlling project budgets. Responsibilities and job titles vary from firm to firm depending on the organizational structure, market sector, and other factors. The non-technical aspects of running a project typically fall to the Project Manager. In many cases, the Project Manager role is the “Peter Principle” in action – the most technically adept engineers are “promoted” to project manager where they are asked to set aside their technical proficiencies and are thrust into a new role for which they are largely untrained. Moreover, to compound this problematic situation, how are our talented engineers trained in the soft skills of management? They learn by observation and from the habits and practices (good and bad) of the previous generation of engineer-turned-project managers. And thus, the cycle continues. A parallel and opposite scenario is also running at the same time. Engineers who cannot master advanced technical concepts are considered underperformers and are not given the opportunity to try their hand at project management. If given a chance, they might have an affinity for that role because of the skills they naturally have but which they have never been asked to employ. So, how does the structural engineering profession break this pattern? How can staff members (technically and non-technically skilled) be encouraged to develop managerial soft-skills that successful project managers need so that those best suited for management careers are identified? The profession’s architecture counterparts have it right. The recently updated Architect Registration Examination (ARE) 5.0 includes the following modules: Practice Management (PcM) focuses on the management of an architectural practice, including professional ethics, fiduciary responsibilities, and the regulations governing the practice of architecture. The professional should be able to demonstrate an understanding of and abilities in business structure, business development, and asset development and protection. Project Management (PjM) focuses on the management of architectural projects, including organizing principles, contract management, and consultant management. The professional should be able to demonstrate an understanding of and abilities in quality control, project team configuration, and project scheduling. Courses in these professional practice skills are also required in most, if not all, Bachelor of Architecture curricula. As a result, architects are exposed to both sides of their field early in their careers, and they can decide where their passion and skills lie and where they can be most successful. The structural engineering profession needs to find a way to give young engineers the same exposure to business practicum. Yes, some universities are starting to pick up the slack with programs in Engineering Management. Maybe this is a start, but it is likely that few students realize the opportunities these programs offer. They just don’t yet understand or appreciate the importance of the business of engineering. No one has told them how their future firms make money. The CASE Toolkit Committee is currently developing Tool 5-5, Project Management Training Guide, which will be available soon. Tool 5-5 is a template curriculum of 24 topics that should be taught to budding Project Managers, and how they relate to eight overarching corporate goals: Smooth Project Execution, Reputation, Profitability, Marketing, Employee Retention and Growth, Firm Growth, Risk Management, and Contributions to the Profession. The 24 topics include both financial and technical management skills and are applied chronologically through the life of a sample project, from Business Development and Project Selection Go/No Go Decisions to Archiving and the Promotion of Successful Projects.▪
Anthony H. LoCicero III is a Project Manager at Burns Engineering in their Philadelphia, PA, and New York, NY, offices. He serves as a member of the CASE Toolkit Committee. He can be reached at alocicero@burns-group.com.
Bentley Systems, Incorporated
Phone: 1-800-BENTLEY Email: Samantha.Langdeau@bentley.com Web: www.bentley.com/Structural Product: Bentley’s Structural Analysis Applications Description: Model, analyze, and design any structure, from a retaining wall or a single foundation to an entire stadium or plant. Consider multiple design alternatives quickly and produce high quality designs using various materials. Design structures anywhere in the world using over 90 international codes. (Earth retention: RAM Elements & STAAD.Pro) Dlubal Software, Inc.
Phone: 267-702-2815 Email: info-us@dlubal.com Web: www.dlubal.com Product: RFEM Description: Accurately represent soil-structure interaction with the add-on module RF-SOILIN. Includes an extendable library of soil properties and consideration to groundwater level, excavation eff ects, and bedrock. Elastic foundation coeffi cients, stresses, and settlements determined utilizing a non-linear iterative method. Additional slab foundation design according to ACI 318-14 using RF-CONCRETE Surfaces.
Concrete Masonry Association of CA & NV
Phone: 916-722-1700 Email: info@cmacn.org Web: CMACN.org Product: CMD15 Design Tool Description: Structural design of reinforced concrete and clay hollow unit masonry elements for design of masonry elements in accordance with provisions of Ch. 21 2010 through 2016 CBC or 2009 through 2015 IBC, and 2008 through 2013 Building Code Requirements for Masonry Structures (TMS 402/ ACI 530/ASCE 5). Geopier Foundation Company
Phone: 800-371-7470 Email: info@geopier.com Web: www.geopier.com Product: Rammed Aggregate Pier® and Rigid Inclusion Systems Description: Specializing in Rammed Aggregate Pier, Rigid Inclusions, and slope reinforcement systems, Geopier provides alternatives for massive over-excavation and replacement of deep foundations, including driven piles, drilled shafts, or augered cast-inplace piles. ousands of structures around the world are currently supported by Geopier technologies. Start saving time and money.
Listings are provided as a courtesy. STRUCTURE® magazine is not responsible for errors.
2017 National Healthcare Design Award American Institute of Architects
IES, Inc.
Phone: 800-707-0816 Email: info@iesweb.com Web: www.iesweb.com Product: QuickRWall Description: Giant steps upon the earth? Design fast, show your worth! Retain your soil (and your berth), with QuickRWall - full of mirth.
RISA Technologies
Phone: 949-951-5815 Email: info@risa.com Web: risa.com Product: RISAFoundation Description: e ultimate tool for analysis and design of a variety of diff erent foundation types. Featuring an open modeling environment, fi nite element analysis, and full integration with superstructure analysis programs. You won’t fi nd a better choice for retaining wall, spread footing, combined footing, mat slab, or pile cap design.
Strand7 Pty Ltd
Phone: 252-504-2282 Email: info@strand7.com Web: www.strand7.com Product: Strand7 Description: An advanced FEA system used worldwide by engineers for a wide range of structural analysis applications. It comprises preprocessing, a complete set of solvers, and post processing. It includes a range of material models suitable for the analysis of soil, allowing for simulations of the complete soil/structure system.
UC San Diego Jacobs Medical Center East Tower and Central Utility Plant
SUPPORTING INNOVATION
IN ARCHITECTURE
KPFF is an Equal Opportunity Employer. www.kpff.com
Seattle Tacoma Lacey Portland Eugene Sacramento San Francisco Los Angeles Long Beach Pasadena Irvine San Diego Boise St. Louis Chicago Louisville New York Trimble
Phone: 770-426-5105 Email: kristine.plemmons@trimble.com Web: www.tekla.com Product: Tekla Structural Designer Description: Built-in loading wizards automatically calculate all wind and seismic forces, generate design cases, and optimize the design of steel and concrete members to the latest AISC, ACI and ASCE 7 design codes. Review detailed calculations with code clauses and print complete reports for review submittals. Product: Tedds Description: A powerful design program to automate wind and seismic calculations, and perform member designs. Our built-in library of calculations allows you to quickly calculate ASCE 7 wind and seismic forces. en use one of our component design modules to design beams, columns, and foundations.
Not listed?
All 2018 Resource Guide forms, including the 2018 TRADE SHOW IN PRINT, are now available on our website: www.STRUCTUREmag.org.
NCSEA News
The National Council of Structural Engineers Associations attracted more than 500 attendees from across the country to Washington D.C. from October 11-14 to celebrate the profession at the annual Structural Engineering Summit. The event featured education sessions for the practicing structural engineer, social and networking events, and a trade show with 59 exhibitors. “This year’s Summit showcased the best our profession has to offer in terms of education, technical capabilities, and excitement,” said NCSEA Past President Tom Grogan. The 2017 Summit featured a keynote by Martina Driscoll, P.E., and Terrence Paret of Wiss, Janney, Elstner Associates, discussing the magnitude 5.8 Mineral, Virginia, earthquake and its effect on the Washington Monument and the Washington National Cathedral. A panel also was held on How to Improve ASCE 7, led by Ron Hamburger, P.E., S.E., SECB, John Hooper, P.E., S.E., and Don Scott, S.E. This panel’s goal was to collect feedback on how to make the loading standard more effective and efficient to use.
The NCSEA Awards Banquet at the Summit featured the presentation of NCSEA Special Awards, including:
NCSEA Service Award to James O. Malley, S.E., SECB, for work on behalf of NCSEA that is beyond the norm of volunteerism.
James M. Delahay Award to Michael O’Rourke, Ph.D.,
P.E., for outstanding contributions towards the development of building codes and standards.
Robert Cornforth Award to Theodore E. (Ted) Smith,
P.E., S.E., for exceptional dedication and exemplary service to an NCSEA Member Organization and to the profession.
Susan M. Frey NCSEA Educator Award to Edwin T.
Huston, S.E., for genuine interest in, and extraordinary talent for, effective instruction to practicing structural engineers. Also presented at the Banquet were the NCSEA Excellence in Structural Engineering Awards (highlighted in last month’s NCSEA News column). Overviews of all award winners are included elsewhere in this issue (pp. 30-36). In addition, you can visit www.ncsea.com to see a complete list and descriptions. In addition, six NCSEA SEAs were awarded funding as part of NCSEA’s Grant Program.
Structural Engineers Association of Georgia (SEAOG) Awarded $1000 to promote visibility for the profession.
Structural Engineers Association of Hawaii (SEAOH)
Awarded $500 for a shake table.
Structural Engineers Association of Illinois (SEAOI)
Awarded $1000 to host a Young Engineers Symposium.
Structural Engineers Association of Massachusetts (SEAMass)
Awarded $2000 to host an ACE Mentor Program.
Structural Engineers Association of New York (SEAoNY)
Awarded $2000 for a diversity launch party with the SE3 committee and to host networking skills events.
Structural Engineers Association of Ohio (SEAoO)
Awarded $3000 to enhance their existing student mentoring program. We look forward to next year’s Structural Engineering Summit, to be held October 24-27 at the Sheraton Grand in Chicago, IL.
NCSEA is pleased to announce the addition of two new directors to the Board of Directors. David Horos of SEAOI and Stephanie Young of MNSEA join the 2017-2018 Board with standing members: Williston “Bill” Warren IV, President; Jon Schmidt, Vice President; Emily Guglielmo, Secretary; Susan Jorgensen, Treasurer; Chun C. Lau, Director; Ed Quesenberry, Director; and Th omas A. Grogan Jr., Past President. NCSEA thanks Brian Dekker, past NCSEA Board President, and Jonathan Hernandez, Director, for their service on the NCSEA Board of Directors.
From left to right: Chun Lau, Emily Guglielmo, David Horos, Susan Jorgensen, Ed Quesenberry, Bill Warren, Jon Schmidt, Stephanie Young, and Tom Grogan.
2018 Call for Abstracts
Th e NCSEA Structural Engineering Summit Committee is seeking presentations for the 2018 Summit in Chicago, IL. Th e Summit deliver pertinent and useful information that the attendees can apply in their structural engineering practices. Submissions on best-design practices, new codes and standards, recent projects, advanced analysis techniques, management, business practices, and other topics that would be of interest to practicing structural engineers are desired. Th e 2018 Summit will feature education specifi c to the practicing structural engineer, in both technical and non-technical tracks. Visit www.ncsea.com to download the Call for Abstract form.
Enhanced Subscription Plan
In response to your input, NCSEA is excited to announce an enhanced Webinar Subscription Program that provides unprecedented access to the highest-quality webinars available for structural engineers.
Th e enhanced annual subscription includes:
• Access to 20+ live webinars annually, featuring the highestquality speakers available. Check out our upcoming schedule at www.ncsea.com. • An unlimited number of free CE certifi cates for each webinar so multiple viewers at the same location can receive credit for every live webinar with the same subscription. • Unlimited access to NCSEA’s Recorded Webinar Library 24/7/365 – more than 100 webinars. • New and enhanced education website that will be launched in the fi rst quarter of 2018 to provide easy access to all your education content and records. Visit www.ncsea.com for more information about this subscription plan and to register for upcoming webinars.
NCSEA Webinars
January 11, 2018 Structural Concrete Special Inspections Chris Kimball, S.E., P.E., MCP, CBO This seminar will discuss, in detail, the specifi c special inspection requirements for concrete construction as listed in Chapter 17 of the 2015 International Building Code (IBC) and will cover in detail the specifi c items requiring special inspection and testing such as reinforcement, formwork, concrete materials, anchors, placement, and curing techniques. January 25, 2018 Multi-Family Wood Construction: Engineering Mid-Rise Buildings Ricky McLain, P.E., S.E. This presentation is intended for structural engineers who are seeking a full system understanding of the unique design considerations associated with 4-6 story wood structures. February 15, 2018 Structural Stability During Construction Matthew Pavelchak This course provides an overview of common areas of concern regarding structural stability during the construction process and will highlight issues that are often overlooked or missed during construction which can create unsafe conditions leading to partial or complete structural collapse.
Register at www.ncsea.com. Courses award 1.5 hours of continuing education after the completion of a quiz. Diamond Review approved in all 50 States. Webinars run at 10:00 am Pacifi c, 11:00 am Mountain, 12:00 pm Central, and 1:00 pm Eastern.
NCSEA News
The Newsletter of the Structural Engineering Institute of ASCE Structural Columns
Students and Young Professionals
Structural Materials and Global Climate
A Primer on Global Emissions for Structural Engineers
http://bit.ly/2yE6P4J
SEI/ASCE Live Webinars – Learn from the Experts
December 8: Wind Design for Components and Cladding Using ASCE 7-16 December 11: Joints in Buildings December 19: Alternative Designs for Anchorage to Concrete Individual Certificate Fee Discontinued. Register at Mylearning.asce.org for these and much more. Check out P.E./S.E. Exam Review Courses – www.asce.org/live_exam_reviews.
SEI Local Leaders Conference
Fifty local SEI leaders from SEI Chapters and Graduate Student Chapters met October 20-21 in Chicago for the SEI Local Leaders Conference to learn about new initiatives and share Chapter best practices. Attendees also participated in ASCE Communications and Media Training and a presentation/tour of the Riverwalk Expansion Project. The gathering included the first meeting of the SEI Graduate Student Chapter Leadership Council. Learn more about SEI Chapters at www.asce.org/SEILocal.
Register now and plan your participation using the new interactive planner at www.structurescongress.org.
NOW AVAILABLE – ASCE/SEI 41-17 Seismic Evaluation and Retrofit of Existing Buildings
The new edition describes deficiency-based and systematic procedures that use performance-based principles to evaluate and retrofit existing buildings to withstand the effects of earthquakes. A primary reference for structural engineers addressing the seismic resilience of existing buildings. www.asce.org/SEI.
NEW Scholarship for Students to Structures Congress Expand your Horizons!
Participating at Structures Congress opens doors to many SEI opportunities, including meeting leaders of the profession, the latest knowledge from research, standards and business practices, and fun networking events. Encourage a student and/or young professional to join you at Structures Congress in Ft. Worth. Students: Apply by January 5 at www.asce.org/SEI-Students. Made possible by the SEI Futures Fund in partnership with the ASCE Foundation.
SEI Student Career Networking Event
April 20 at Structures Congress in Ft. Worth
Employers: Sign up now to participate, be included in event promotions, and receive student profiles in advance of the event. www.asce.org/SEI-Sustaining-Org-Membership. Students: Plan now to connect one-on-one with employers for SE positions and internships. Learn more at www.asce.org/SEI-Students. STRUCTURE magazine 54 December 2017
Advancing the Profession SEI Elite Sustaining Organization Members
As an SEI Elite Sustaining Organization Member, Michael Baker enjoys complimentary participation in the SEI Student Career Networking Event April 20 at Structures Congress 2018 in Ft. Worth. Reach more than 30,000 SEI members year-round with SEI Sustaining Organization Membership. Show your support for SEI to advance and serve the structural engineering profession. Learn more and join today at www.asce.org/SEI-Sustaining-Org-Membership.
SEI Futures Fund
Investing in the Future of Structural Engineering
More than ever, structural engineers have a critical role as leaders and innovators to improve the safety and well-being of our communities. The SEI Vision for the Future is our plan to ensure a bright and dynamic future for structural engineering – to prepare the next generation of structural engineers to be leaders and innovators. The SEI Futures Fund, in partnership with the ASCE Foundation, leverages contributions to fund SEI Vision initiatives such as student and young professional scholarships, global initiatives, and professional development.
What You Can Do
Your gift to the SEI Futures Fund will strengthen SEI efforts to build a vibrant community of structural engineers to lead into the future! Learn more and give at www.asce.org/SEIFuturesFund.
Membership Join or Renew SEI/ASCE membership
For innovative solutions and learning, to connect with leaders and colleagues, and enjoy member benefits. Check out the NEW mobile-first landing page and news features at www.asce.org/SEI including: Get Involved Early by Lizhong Wang, A.M.ASCE. Make sure to select SEI with ASCE membership to receive benefits such as SEI Member Update monthly e-news opportunities and resources – visit www.asce.org/myprofile or call ASCE Customer Service at 800-548-ASCE (2723).
Congratulations to SEI Members in the 2017 Class of ASCE Distinguished Members
Bilal M. Ayyub, Ph.D., P.E., Dist.M.ASCE; University of Maryland James O. Jirsa, Ph.D., P.E., Dist.M.ASCE, NAE; University of Texas, Austin Kincho H. Law, Ph.D., Dist.M.ASCE; Stanford University John G. Tawresey, P.E., F.SEI, Dist.M.ASCE; KPFF Consulting Engineers
http://news.asce.org/asce-announces-new-class-of-distinguished-members
Order Your Bridges 2018 Calendar Today
$12.95... 2 or more $10 each + shipping/handling
http://ascelibrary.org/page/bridgescalendar
Errata
SEI Standards Supplements and Errata including ASCE 7. See www.asce.org/SEI-Errata. If you would like to submit errata, contact Jon Esslinger at jesslinger@asce.org.
CASE in Point
CASE 962-F – A Guideline Addressing the Bidding and Construction Administration Phases for the Structural Engineer This document has been developed to assist all the parties associated with the bidding and construction administration phases of a project, with the primary emphasis on those issues associated with the structural engineer (SER). It is essential that the design team remains proactive in communicating with the contractor and the owner after the construction documents have been issued. This communication during the construction phase, as well as during the pricing and bidding process, should have as its primary goal the assistance, interpretation, and documentation for the improvement of the constructed project. This is a guide to the SER’s roles after the construction documents have been issued for construction. It provides guidance on pre-bid and pre-construction activities through the completion of the project. The appendices contain tools and forms to assist the SER in applying this guide to their practice.
CASE 962-G – Guidelines for Performing Project Specific Peer Reviews on Structural Projects Increasing complexity of structural design and code requirements, compressed schedules, and financial pressures are among many factors that have prompted the greater frequency of peer review of structural engineering projects. The peer review of a project by a qualified third party is intended to result in an improved project with less risk to all parties involved, including the engineer, owner, and contractor. Many aspects of the peer review process are important to establish before the start of the review to ensure that the desired outcome is achieved. These items include the specific goals, scope, and effort, the required documentation, the qualifications and independence of the peer reviewer, the process for the resolution of differences, the schedule, and the fee. These guidelines intend to increase awareness of such issues, assist in establishing a framework for the review, and improve the process for all interested parties.
CASE 962-H – National Practice Guideline on Project and Business Risk Management This guideline is intended to assist structural engineering companies in the management of risk associated with projects and to provide commentary regarding the management of risk associated with business practices. The guideline is organized in two sections that correspond to these two areas of risk, namely Project Risk Management and Business Practices Risk Management. The goal of the guideline is to educate and inform structural engineers about risk issues so that the risks they face in their practices can be effectively mitigated, making structural engineering firms more successful.
You can purchase these and the other CASE Risk Management Tools at www.acec.org/case/news/publications.
CASE Winter Planning Meeting
February 1 – 2, 2018; Austin, TX
The agenda for the meeting is:
Thursday – February 1
6:15pm – 7:15pm Coalition Welcome Reception Sponsored by the Small Firm Council
Friday – February 2
7:30am – 8:30am Shared Breakfast 8:00am – 12:00pm CASE General / Toolkit Committee Meeting CASE Contracts Committee Meeting CASE Guidelines Committee Meeting CASE Programs & Communications Committee Meeting
12:00pm – 2:00pm Joint Coalition Roundtable Lunch
Moderator: Andy Rauch, BKBM Engineers 2:15pm – 6:00pm CASE General / Toolkit Committee Meeting CASE Contracts Committee Meeting CASE Guidelines Committee Meeting CASE Programs & Communications Committee Meeting 6:00pm – 6:15pm Committee Wrap-up Session If you are interested in attending the meeting or have any suggested topics/ideas from a firm perspective for the committees to pursue, please contact Heather Talbert at htalbert@acec.org.
CASE Risk Management Convocation in Fort Worth, TX
The CASE Risk Management Convocation will be held in conjunction with the Structures Congress in Fort Worth, TX, April 19 – 21, 2018. For more information and updates go to www.structurescongress.org. The following CASE Convocation sessions are scheduled to take place on Friday, April 20:
9:30 am – 10:30 am
Managing Design Professionals’ Risk in the Design and Construction of Property Line Building Structures Moderator: Benjamin M Cornelius, Leslie E. Robertson Associates, R.L.L.P. Speaker: Kriton A. Pantelidis, Esq., Welby, Brady & Greenblatt, LLP
11:00 am – 12:30 pm
The Good and the Bad of Delegated Design: How to Work With/As a Specialty Structural Engineer Moderator / Speaker: Kevin Chamberlain, DeStefano & Chamberlain Inc.
1:30 pm – 3:30 pm
Construction Dispute Resolution through Forensic Engineering Moderator/Speaker: Benjamin M Cornelius, Leslie E. Robertson Associates, R.L.L.P.
3:30 pm – 5:00 pm
Tackling Today’s Business Practice Challenges – A Structural Engineering Roundtable Moderator: Corey Matsuoka P.E., SSFM International, Inc. STRUCTURE magazine 56 December 2017
CASE’s Toolkit committee has released the following new tools for firms to use:
Tool 4-6: Project Team Coordination and Prioritization Log Project planning and coordination are crucial to reducing your firm’s risk and to avoiding claims. One major facet of project planning is organizing coordination items and prioritizing when you need that information to complete your work. The CASE Tool 4-6: Project Team Coordination and Prioritization Log provides a simple to use and easy to manipulate spreadsheet-based tool for coordinating project information required to complete the structural design with the other project team members. Tool 5-5: Project Management Training Guide In the structural design profession, engineers learn project management in an ad hoc manner as they advance from purely technical tasks to situations that require management skills. Often, self-learning combined with one-on-one mentoring are the only things that develop the management skills of engineers as they acquire more responsibility. Learning in this fashion can result in project management practices that vary significantly with the individual’s exposure to various project and mentorship experiences. A management training program that provides a formal indoctrination into a firm’s preferred management practices and the firm’s values as reflected in those practices can be a powerful tool that can increase the firm’s effectiveness and profitability.
2018 Small Firm Council Winter Seminar
Leading Innovation, Fostering Growth: Essentials to Achieving a Sustainable, Profitable Business February 1 – 3, 2018; Austin, TX
Looking to grow your business? Who isn’t! Whether it is how to market, what key firm positions to fill, how to organize the firm into teams, or when it is time to delegate more, it is your leadership that ultimately grows your business. That is why you will want to join other small firm leaders from around the county for an in-depth examination of three strategic agendas your firm should implement to become more successful and profitable. Seminar topics will focus on: • Sustainability – Promoting on-the-job learning and growth, and seeking new ways to improve your management process and protocols • Serviceability – Creating client value and a superior client experience through firm innovation and thought leadership • Survivability – Focusing on consistently generating and investing profits to expand your firm’s influence into current and prospective target markets This seminar is for firm leadership tasked with making decisions, such as owners, principals, HR professionals, CEOs, CFOs.
Registration:
ACEC Coalition Members – $399 ACEC Members – $499 | Non-members – $599
Location:
Hilton Garden Inn Austin Downtown & Convention Center 500 North IH 35, Austin, Texas 78701 Phone: 877-782-9444 use group code: ACEC Special Rate – $189/night until January 4, 2018, or until block sells out
About the Speaker
Mark Goodale is a co-founder of Morrissey Goodale. His breadth of experience includes organizational development, strategic planning, mergers and acquisitions, marketing, and executive search. He is a trusted advisor and coach to dozens of industry executives. Before helping to establish Morrissey Goodale, Mark was the Corporate Strategic Marketing Manager at PBS&J (now a part of Atkins) where he was charged with improving and implementing progressive corporate initiatives geared to position the firm for successful, large-scale client pursuits. Before that, he worked at ZweigWhite for over a decade and headed the firm’s strategic business planning and marketing business units. Mark has authored numerous articles for industry magazines such as Civil Engineering Magazine, CE News, and Consulting Specifying Engineer. He has been quoted many times in various industry publications and newspapers and is featured in the Morrissey Goodale/Axium video series, Building High-Performance Organizations. Mark was also a frequent contributor to ZweigWhite’s publications and events, and authored The Healthcare Market for AEP and Environmental Consulting Firms, the first of ZweigWhite’s market intelligence reports. Always a top-rated speaker, Mark delivers presentations around the country on a wide variety of management topics at AIA, ACEC, NSPE, CSE, and ZweigWhite events. Mark received his MBA from the Sawyer School of Business at Suffolk University where he now teaches Business.
Questions? Call 202-682-4377 or email at htalbert@acec.org.
