hollywood media +
27th Annual Associated Collegiate Press
National College Journalism Convention March 3-6, 2011 Renaissance Hollywood • @acpress #acpla
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+ Welcome Being successful at telling the story takes more than one medium, more than one platform. Words, sounds and images don’t exist in isolation. Print, broadcast and online converge to communicate the message and to allow the reader or viewer to create an experience. To tell the story, it takes media plus so much more. Media + Knowledge. Learn new information about the basics, and apply your knowledge to management, photography, writing, design, ethics and multimedia. Award-winning professionals and experienced media advisers are ready and willing to help you get better. Media + Networking. With hundreds of students and advisers from every part of the United States (and a few from Canada, too), you’re sure to make new friends and contacts at the ACP convention. Get a critique, and chat with professionals between sessions to make a connection.
Media + Fun. Early March in Los Angeles provides a nice almostspring break. Make plans with your new friends to enjoy the great shopping, food and nightlife just steps from the hotel at Hollywood & Highland, along Hollywood Boulevard or beyond. It’s Media + Our goal is to make it possible for you to say that your investment in this conference, both in your time and your money, was well worth it — for the rest of the year and the rest of your involvement with journalism. Our speakers share their knowledge, experience and views with you as if they were talking to colleagues. Because they are. We’ve prepared the best-ever program for ACP’s 27th National College Journalism Convention. Get ready, because it’s an intense weekend, and come Monday morning, you’ll want to get to work. — Logan Aimone, Associated Collegiate Press Executive Director
+ Keynote Speakers Ken Bensinger & Bill Plaschke Ralph Vartabedian Friday, 11:30 a.m.
Larry Grobel
K.C. Cole
Saturday, 11:30 a.m.
Sunday, 10 a.m.
Thursday, 4 p.m.
Playboy magazine dubbed Lawrence Grobel “the Interviewer’s Interviewer” after his interviews with Barbra Streisand, Dolly Parton, Marlon Brando, and Al Pacino demonstrated how far one could take the Q&A. Joyce Carol Oates dubbed him “the Mozart of Interviewers and J.P. Donleavy wrote that he was “the most intelligent interviewer in the United States.”
K.C. Cole, a long-time science writer for the Los Angeles Times, is a professor at USC Annenberg’s School of Journalism. Cole’s writing has appeared in The New Yorker, The New York Times, The Smithsonian, The Columbia Journalism Review, Newsweek, Esquire, Ms., The Washington Post and many other publications; her work was featured in The Best American Science Writing 2004 and 2005, and The Best American Science and Nature Writing 2002.
Since 2007, Ken Bensinger has been a staff writer for the Los Angeles Times as a business enterprise and industry reporter. Bensinger previously worked for SmartMoney, Variety, Christian Science Monitor and The Wall Street Journal, covering the art market beat. He earned his degree from Duke University. Ralph Vartabedian has spent nearly 30 years with the Los Angeles Times. He currently is a National Correspondent but has also worked as a deputy business editor and staff writer, in Orange County and the Washington, D.C., bureau. Prior to joining the Los Angeles Times, he worked for the Minneapolis Star and the Kalamazoo Gazette. He earned both his B.A. and M.A. degrees from the University of Michigan. They were 2010 Pulitzer Prize finalists for national reporting for stories about unintended acceleration in Toyotas.
Bill Plaschke, a sports columnist at the Los Angeles Times since 1996, has made nationally recognized contributions in both journalism and public service. In more than 21 years with the Times, Plaschke has been named National Sports Columnist of the Year by Associated Press, Sigma Delta Chi and other organizations. He has been a Pulitzer Prize entrant, and his work has been featured in several editions of the annual “Best American Sports Writing” book. He has also published a collection of his columns entitled, “Plaschke: Good Sports, Spoil Sports, Foul Balls and Odd Balls.” Plaschke was named Man of the Year by the Los Angeles chapter of Big Brothers/ Big Sisters for his longtime involvement as a Big Brother. In 2002, he helped carry the Olympic Torch on its way to Salt Lake City for the Winter Olympics. Plaschke is also a regular panelist on the ESPN daily talk show, “Around The Horn” and made his film debut with three lines in the Will Smith movie, “Ali.” In what some more cynical colleagues considered a stretch, Plaschke played the part of a sportswriter.
Grobel’s interviews and profiles have appeared in magazines and newspapers including Playboy, Rolling Stone, The New York Times, Newsday, Entertainment Weekly , Details, Reader’s Digest, Penthouse, Redbook, Ladies Home Journal, Cosmopolitan and TV Guide. He has published Conversation books with Truman Capote, Marlon Brando, James A. Michener, Robert Evans, and Al Pacino; along with two collections of his magazine pieces. His book “The Art of the Interview: Lessons from a Master of the Craft” is used as a text in numerous universities. He teaches the subject at UCLA. He will talk about the lessons he’s learned interviewing the famous and infamous and will try to answer as many questions as time allows.
Described by Amazon.com as “the Leonardo da Vinci of science writing,” she is the author of eight nonfiction books, most recently, “Something Incredibly Wonderful Happens: Frank Oppenheimer and the World He Made Up” — a memoir/biography of her late mentor, the self-proclaimed “uncle” of the atomic bomb and founder of San Francisco’s world-renowned “museum of awareness,” the Exploratorium. Cole’s recent radio commentaries can be heard on American Public Media’s Marketplace.
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+ Convention Notes Which sessions can you attend? The workshops on Thursday are open only to those who pre-registered and paid an extra fee. If you would like to attend a workshop, please see the ACP desk. From the opening keynote at 4 p.m. on Thursday through Sunday morning’s closing keynote, almost all sessions are open to all delegates, and you don’t have to sign up in advance to attend any keynote, breakout or group critique session. The exception: Sessions labeled for advisers are only open to advisers. Please see the ACP desk if you have questions about session attendance. What does this mean? In addition to the typical sessions on various aspects of journalism, one special emphasis area for this convention is multimedia. A special symbol designates these sessions. Look for the “plus” next to descriptions. There’s at least one during each session.
College Media Advisers supports sessions for advisers ACP welcomes the involvement of our friends at College Media Advisers who have planned the convention sessions for advisers. Chris Poore, CMA vice president for member services and adviser at the University of Kentucky, has worked with us to come up with a pre-convention workshop: • Effective Newspaper Advising Workshop, Thursday, 10 a.m. (pre-registration required) Additonal adviser-oriented sessions: • Hands On or Hands Off : The Right Role for Your Adviser, Saturday, 9 a.m. • Advisers Roundtable, Saturday, 1:30 p.m. Other breakout sessions would be appropriate for both advisers and students.
Critiques set for Friday, Saturday One of the convention goals is to give delegates as much feedback about their work as possible. Newspaper critiques will run Friday and Saturday. If you want to have your print newspaper critiqued, here’s what to do: You must sign up at the registration desk for a time slot. These critiques start on Friday and Saturday at 9 a.m. They run throughout each day with a break for the keynote speakers and lunch. Bring a hard copy that you can leave at the sign-up desk. All critiques will take place in the Hancock Park room. Time slots are first-come, first-served.
Exhibits and giveaways The meeting space foyer is the place where you can visit with our sponsors and exhibitors. Check out their programs and services at these times: Thursday, Noon to 5 p.m.; Friday, 9 a.m. to 4 p.m.; and Saturday 9 to 11 a.m. Need a place to put the newspapers and other materials you pick up? Use the convenient plastic bag provided by ACP to carry the items home. Vendors presenting vendor sessions are designated as such in the program.
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Enter Best of Show Contest by Friday, 4 p.m. • Newspaper: Student delegates can enter a single issue of their paper in ACP’s convention Best of Show on-site competition. Only student delegates attending the convention can enter a paper. Winners go home with an award and bragging rights as one of the best college papers at the convention. In the Best of Show contest, delegates enter a single, regular issue of their choice, published since Sept. 1, 2010, into one of these categories: four-year college dailies (and those that publish three or more times weekly); four-year college weekly (once and twice a week); four-year college less than weekly papers; and two-year college papers regardless of frequency. The entries will be judged for general excellence, which includes the quality of the reporting, writing, editing, design, photography and examples of special project reporting and editorial page leadership. Back-to-School or special new student editions should not be entered. Newspapers’ online efforts will be recognized with two categories in the convention Best of Show contest: Website and Multimedia Package (anything that makes inventive use of one or more of these media: text, audio, images, video).
• Website: Publications of any kind with students in attendance at the convention may enter this contest by submitting a current URL. The website must have been updated since Jan. 1, 2011. Websites will be divided into categories based on school enrollment and judged for general excellence in design, navigation, writing/editing, content, graphics and interactivity. • Multimedia Package: Appropriate entries to this contest could include: original videos, interactive maps/graphs/timelines, slide shows, and interactive user-generated content. Entries will be judged on originality and ease of use. Submit exact URL. The Best of Show contest is not a written critique and no scoring or comments are returned following the judging. Entries are brought to the convention and submitted to ACP at the registration desk no later than 4 p.m., Friday, March 4. Awards are presented at the convention’s closing keynote on Sunday morning, March 6. Winners and runners-up receive awards. There is no cost for ACP members to enter the Best of Show contest. For non-members, the cost is $25.
Thursday welcome receptions for students and advisers
vention and those at home can network via Twitter by using the designated hashtag. You can follow ACP at @acpress.
Students: Join your colleagues poolside — yes, poolside — at the ACP-hosted student reception at 5 p.m., immediately following the opening and keynote speech. We serve you some refreshments and sodas, and you serve each other some stimulating and provocative conversation. It’s a good opportunity to make some new friends and plans for the evening. It’s also a good place to expand your professional network, trade ideas and discuss the events of the day. The pool is located on the fifth floor past the spa and fitness center. In the event of inclement weather, we’ll post the alternate location.
Take the lead to discuss a topic
Advisers: The adviser reception in the Echo Park Room (Third Level) begins at 5 p.m. immediately following the keynote address. Complimentary hors d’oeuvres and cocktails will be served. We’ll also have a small gift for each adviser, courtesy of ACP. This is an opportunity to meet fellow advisers, make plans for evening dinner or a night out and expand your professional network. Join us, sit down and relax with some refreshments and lively conversation. The adviser welcome reception is sponsored by College Media Network.
Use Twitter hashtag #acpla Attendees of the National College Journalism Con-
We can’t anticipate every topic. So if something’s missing that you want to talk about, post your plans on a message board at the ACP registration desk — or send a tweet. You can meet at lunch or after hours as well. If you post a group meeting, please take the initiative to be the group discussion leader. We suggest you make and post plans by mid-Friday. Possible groups: ad staffers, photographers, editors, feature writers, sports writers, designers and website managers. On your posting, be sure to include group name, your name, and time and location of meeting.
Newspaper Exchange Area The Ballroom Level has tables for you to drop off your newspapers and spend time browsing other papers for ideas. Feel free to take extra copies home with you. This is also the spot to meet your peers and talk about problems and solutions you face in the newsroom. Complimentary coffee and snacks will be available on a limited basis, so please share with your fellow students and advisers. Friday’s breaks are sponsored by TownNews.com. Saturday’s breaks are sponsored by MediaMate.
See ‘The Conspirator’ Friday night The American Film Company presents a special advance screening of “The Conspirator.” This film is directed by Robert Redford and will be in theaters nationwide on April 15. The screening will begin at 5 p.m. Friday at the Mann Chinese 6 theater in the Hollywood & Highland complex, just steps from the hotel.
Scan this code and watch the trailer.
Meeting Room Maps The Community Rooms Third Level
Mt. Olympus
Los Feliz
Silver Lake
Echo Park Hancock Park
Meet ‘The Conspirator’ director Robert Redford on Saturday Robert Redford, who starred in one of the most important films about journalism of all time, “All the President’s Men,” will participate in an hourlong press conference with convention attendees Saturday at 4:30 p.m. in the Hollywood Ballroom. Student journalists are invited to attend the press conference, ask questions and file stories about “The Conspirator” for their newspapers. Please note, those unable to attend Friday evening’s screening of “The Conspirator” may attend the press conference, but organizers ask that press questions be limited to those who attended the film screening.
Whitley Heights
Franklin Hills
Orientation: • Third Level • Mezzanine
Trousdale Estates
BREAKOUT ROOMS
CRITIQUES
Only registered convention attendees will be allowed in the ballroom. Name badges will be checked at the entrance.
Something just for Californians ACP welcomes the members of the California College Media Association, an association of four-year college journalism programs and student media organizations, to this convention. CCMA will hold a banquet and awards convocation Saturday at 6:30 p.m. in the hotel’s restaurant, Twist. Preregistration is required.
We want your feedback We want to know if a session was helpful or not. After the convention, we’ll send a link to an online survey. Your feedback is valuable to us. In fact, suggestions from last year’s convention were incorporated into making this year’s even better.
Acknowledgements This convention is the result of a huge commitment to offering you practical tools and ideas and lots of personal attention in a relaxed learning environment. ACP is grateful to the outstanding professionals who gave advice and lined up session speakers and critiquers over the past six months, especially these people: • California College Media Advisers board Program session suggestions
HOLLYWOOD BALLROOM
EXHIBITS, EXCHANGE
CHECK-IN/ REGISTRATION
Need help finding something outside the hotel? Ask the ACP staff or the hotel concierge staff. We’re happy to help and want to make sure your have a great Hollywood experience!
• Dave Waddell, California State University, Chico Critiques
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+ Convention Sessions + Thursday, March 3 9 a.m.-5 p.m. Registration/Check-in, Best of Show entries, newspaper critiques sign-up Mezzanine level lobby
9 a.m.-5 p.m. Exhibits, newspaper exchange Mezzanine level lobby
10 a.m.-3:45 p.m. PRE-REGISTRATION REQUIRED: Effective Newspaper Advising Workshop Supported by College Media Advisers, Inc. (CMA) Chris Poore, University of Kentucky Hancock Park Covering Collegiate Sports Tom Nelson, Loyola Marymount University Franklin Hills Newsroom Management Workshop Mark Witherspoon, Iowa State University Mt. Olympus The Hollywood Experience, Part 1 Note: Meet 10 a.m. to noon before spending afternoon in the field. Bradey Teufel, California Polytechnic State University Whitley Heights Print Newspaper Design Workshop Ron Johnson, Indiana University Los Feliz
1-3:45 p.m. PRE-REGISTRATION REQUIRED: Accessing Public Records Mark Goodman, Kent State University Whitley Heights Advertising Sales Workshop Paul Bittick, California Polytechnic State University, San Luis Obispo Trousdale Estates Advanced Reporting Workshop Holly Heyser, Sacramento State University Silver Lake
4-5 p.m. Opening Keynote Address: Ken Bensinger and Ralph Vartabedian Hollywood Ballroom
5-6:30 p.m. Student Reception Poolside Adviser Reception Sponsored by College Media Network Echo Park
Afterhours Activity: 6 p.m. / 7:30 p.m. Staples Center media tour, 6 p.m. Los Angeles Kings vs. Phoenix Coyotes, 7:30 p.m. Staples Center — Prepurchase required.
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+ Friday, March 4 8 a.m.-4 p.m. Registration/Check-in, Best of Show entries, newspaper critique sign-ups Mezzanine level lobby
9 a.m.-4 p.m. Exhibits, newsaper exchange Mezzanine level lobby
9-10:05 a.m. Writing the How-to Article “How to buy textbooks online.“ “Where to get help when you’re feeling blue.” Service journalism provides readers with news they can use. Craft compelling leads, find experts, break out sidebars and write actionable tips. James McCommons, Northern Michigan University Echo Park Vendor Session: Local Ad Sales Top Dollar Tips Join us for this brainstorming session and tips on how to generate local ad sales. Brad Duquette, MediaMate Los Feliz Developing a Staff Handbook Chris Poore, the adviser of the student newspaper at the University of Kentucky, and his students embarked on the process of writing a student publications handbook last year. He’ll share what he learned and emphasize the value of a handbook. Chris Poore, University of Kentucky Mt. Olympus Roundtable: Two-Year College Newspaper Staff Newspaper staff and advisers at two-year colleges can share problems and ideas while networking. Andrew Smith, moderator, and Robert Packard, Piedmont Virginia Community College Franklin Hills The Mobile Revolution and Journalism Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a forecast by research firm Gartner. Learn about mobile and what you can do to join in the mobile revolution. Sonya Quick, Orange County Register Trousdale Estates Fundamental News Design Moved from reporter to editor and now you have to do layout too? Maybe you just need a refresher of the basics? See how the best college and professional designers make their pages shine. Ron Johnson, Indiana University Hollywood Ballroom
Vendor Session: How Do I Sell for the Web? Making money from your website is more important than ever before — but how can you do it right? TownNews.com has the right tips for you! Paul Wilson, TownNews.com Silver Lake Think Digital First You have to “think outside the page” to take advantage of multiple platforms. See how you can switch your newsroom workflow to the 21st century (by using free and Web-based tools to assign, create, publish and share content) to strengthen both your Web and print products. Lauren Rabaino, freelance Los Feliz Cover the TV and Film Industry Learn what it takes to cover the TV and film business from someone who has covered this dynamic beat for 13 years at entertainment trade paper Variety, with pieces ranging from breaking news, profiles, reviews and various features. He’s in constant contact with the studios, networks, production companies and others that make up the showbiz community, and he will share his secrets for success. Stuart Levine, Variety Mt. Olympus Reporting on a Private College Beth Lee, Hope International University, moderator Derek Anderson, Suffolk University Stephanie Coats, Hope International University Lindsay Renner, Saint Leo University Katie Watson, Biola University Franklin Hills When do Online Comments Become a Crime? A DJ goes to jail after criticizing public officials. Pundits suggest a political shooting was inspired by media vitriol. In a world of hateful speech, how far must you go to police comments on your website? Jane Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Trousdale Estates Maps: From Reporter’s Tool to Reporting Tool Interactive maps are increasingly accompanying news stories on the Web. From providing complex information and geographical data to displaying places to find good eats in your neighborhood, online maps can present information in a fun, easy-to-grasp format that’s opening up new avenues for storytelling in journalism. Brady Teufel, California Polytechnic State University Hollywood Ballroom
11:30 a.m.-12:15 p.m. Keynote Address: Bill Plaschke Hollywood Ballroom
12:15-1:10 p.m. 10:15-11:20 a.m. Freelance Your Stories Earn money and get great clips by revising your articles for a larger audience in magazines and major newspapers. Here’s how to research the markets, come up with story ideas, approach editors and write a query. James McCommons, Northern Michigan University Echo Park
Lunch on your own
1:10-2:15 p.m. Making it in Journalism Hear one journalist’s journey through college, freelancing, part-time and career as a journalist. He’ll share what he learned from interviews and obstacles and how with passion, integrity and ability to soak in knowledge, you can make it in journalism. Jorge Medina, Orange County Register Echo Park
Hands-on Breaking News Learn how to cover breaking news in this hands-on simulation during which participants will receive tips and tricks from the pros before participating in a mock news event. Jennifer Aquino, Notre de Namur University Melissa Lalum, California State University Northridge Silver Lake Dealing with Objections Being prepared to handle the customer’s objections can and usually does make the difference between leaving empty handed or with a sale. This former College Newspaper Business and Advertising Managers Advertising Representative of the Year can help you prepare and handle those objections. Ashley Singer, Wall Street Journal Los Feliz The Whole Enchilada If you’re just running print stories online without any additional features, you’re missing the whole point of the Internet. You need to use the medium to augment what your readers see in print, not just repeat it. Learn what kinds of online-only features you can create to expand what your readers get out of your reporting. Holly Heyser, Sacramento State University Mt. Olympus Covering College Sports Ken Tabacsko, Alma College, moderator Chris Hanneke, University of San Diego Bonnie Horgos, Mills College Thomas Lawrence, Chico State University Jeff Nowak, Southern Connecticut State University Franklin Hills Handling Leaked Information You don’t have to be WikiLeaks to find yourself in possession of confidential information passed along by others. When and how can you use it and stay on the right side of the law? Jane Kirtley, Silha Professor of Media Ethics and Law, University of Minnesota Trousdale Estates
do a spot group critique of newspapers brought to the session. Please bring extra copies of your newspaper to exchange with others in the room. Randy Stano, University of Miami Mt. Olympus
Hollywood Confidential Why there’s no beat like the show biz beat — some hard-earned lessons about getting access, keeping your cool (and your ethics), finding the truth and coping with the fiercest competition in journalism. Michael Fleeman, West Coast Editor, PEOPLE.com Hollywood Ballroom
Online Editors Discuss Management Bob Radziewicz, University of Miami, moderator Ryan Boyle, Suffolk University Jason Kaiser, St. John’s University Melodie Miu, Mills College Daniel Weintraub, Binghamton University Franklin Hills
The Hollywood Experience, Part 2: Work Time Brady Teufel, California Polytechnic State University ACP Suite
2:20-3:20 p.m. Integrity in the Newsroom A perfect newsroom is filled with integrity and accountability. This workshop will give you tips on how to make deadlines and stick with them, give you tips on how to become a leader in the newsroom and empower you to take charge in the newsroom — regardless of your newsroom role. Jorge Medina, Orange County Register Echo Park Nobody Likes a Bossy Boss If managing people were easy, the scriptwriters for “The Office” would’ve run out of ideas years ago. In this session, pick up some tips on how to be the antiMichael Scott, including how to start off on the right foot, how to evolve into an effective communicator and how to get your staff to work for you. Tom Nelson, Loyola Marymount University Silver Lake Careers in Advertising Learn how you can prepare yourself for a career in advertising using the experience gained working in college media. Two former college newspaper advertising account executives discuss life after college and what to expect from today’s job market. Liz Carmo, Alloy Media + Marketing Ashley Singer, Wall Street Journal Los Feliz Trends in Collegiate Newspaper Design Take a look at what’s happening in collegiate newspapers across the county. If time allows we will
The Trifecta of Reporting (2 hours) There’s only three ways to gather information — interviewing, observation and research — and you need all three in your toolbox if you want to do great journalism. This two-hour session will provide insight into using all three skills to provide greater depth and breadth in your stories before moving into a storytelling workshop that will enhance your writing. Mark Witherspoon, Iowa State University Trousdale Estates Including the Public in Your Journalism Learn guerilla tactics in social media and outreach in order to grow the number of people who have a relationship with your news organization. Jason Kandel, Sharon McNary and Kim Bui, Southern California Public Radio/kpcc.org Hollywood Ballroom The Hollywood Experience, Part 2: Work Time Brady Teufel, California Polytechnic State University ACP Suite
3:30-4:30 p.m. Vendor Session: Going Mobile The mobile frontier is the way to re-engage students with digital content. However, only a small percentage of people currently get their news from smart phones. CMN is developing apps for both iOS, Android and Tablets to publish both news content and utilities that will have students interacting with your app regularly. We’ll show you
FRIDAY AT A GLANCE 9-10:05 a.m. Hancock Park Echo Park
10:15-11:20 a.m.
1:10-2:15 p.m.
2:20-3:35 p.m.
3:30-4:30 p.m.
Critiques: Sign up at registration area in Meeting Level foyer. Writing the How-To Article
Silver Lake
Freelance Your Stories
Making It in Journalism
Integrity in the Newsroom
Vendor Session: Going Mobile
Vendor Session: How Do I Sell for the Web?
Hands-on Breaking News
Nobody Likes a Bossy Boss
Editorial and Advertising — Why Can’t We Just Get Along?
Los Feliz
Vendor Session: Local Ad Sales Top Dollar Tips
Think Digital First
Dealing with Objections
Careers in Advertising
National Ads
Mt. Olympus
Developing a Staff Handbook
Cover the TV and Film Industry
The Whole Enchilada
Trends in Collegiate Newspaper Design
Mastering Typography in Your Publication
Franklin Hills
Roundtable: Two-Year School Newspaper Staff
Panel: Reporting on a Private College
Panel: Covering College Sports
Panel: Online Editors Discuss Website Management
How to Land a Great Internship/Job
Trousdale Estates
The Mobile Revolution and Journalism
When Do Online Comments Become a Crime?
Handling Leaked Information
The Trifecta of Reporting (2 hours)
Hollywood Ballroom
Fundamental News Design
Maps: From Reporter’s Tool to Reporting Tool
Hollywood Confidential
Including the Public in Your Journalism
ACP Suite
Teaching/Editing Design with an iPad? Yes, iCan!
HOLLYWOOD EXPERIENCE WORK TIME
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how it works, and just as important, how you can promote and monetize your mobile applications. Dave Studinski and Lara Hanson, College Media Network Echo Park
research. Learn how to craft questions that your sources won’t be able to resist. Jamie Tobias Neely, Eastern Washington University Echo Park
Editorial and Advertising — Why Can’t we Just Get Along? Two veteran college media advisers discuss ways to improve the office relationship between editorial and advertising. Where are the lines and are they a little blurred now? Bring your problems and questions to this session. Paul Bittick, California Polytechnic State University Tom Nelson, Loyola Marymount University Silver Lake
Hands On or Hands Off: The Right Role for Your Adviser Advising relationships come in many flavors. Some advisers award academic credit, hire and fire staff, review copy, and manage the budget, while others act as coaches or consultants, leaving the major decisions to student editors and managers. This session will discuss the strengths and weaknesses of various advising models, while suggesting places where advisers should never go! David Hudson and Erik Burgess, Hamline University Silver Lake
National Ads Find out the latest news on national ads for college newspapers and how you can better position your publication to get those ads. Liz Carmo, Alloy Media + Marketing Los Feliz Mastering Typography in Your Publication Keep the typography clean, simple and consistent in your publication, while adding design heads into your pages to add variety and surprises. Randy Stano, University of Miami Mt. Olympus How to Land A Great Internship/Job It’s not too soon to find an internship or job that will allow you to pick up skills and experience that will launch your career. Find out how from a newsroom internship director and recruitment coordinator. Dennis Foley, The Orange County Register/OCRegister.com Franklin Hills The Trifecta of Reporting Session continues. Mark Witherspoon, Iowa State University Trousdale Estates Teaching/Editing Design with an iPad? Yes, iCan! Two design professors will show ways educators and students can take advantage of the iPad in a design course. Critiquing students’ work, grading, optimizing instruction and more — the iPad can help. Danny Paskin and Gary Metzker, California State University, Long Beach Hollywood Ballroom The Hollywood Experience, Part 2: Work Time Brady Teufel, California Polytechnic State University ACP Suite
Afterhours Activity: 5 p.m. Sponsored Screening of “The Conspirator” at Mann Chinese 6 in the Hollywood at Highland complex.
+ Saturday, March 5 8:30 a.m.-3:30 p.m. Registration/Check-in, newspaper critique sign-ups, student newspaper exchange Mezzanine level lobby
9-11 a.m. Exhibits — Mezzanine level lobby
10 Quick Improvements to Your News Design See 10 ways you can make your news designs pop. Fast. Ron Johnson, Indiana University Los Feliz Scaling the Inverted Pyramid Hate it or love it, the Inverted Pyramid (IP) writing style is used in nearly 70% of news articles. Having trouble meeting your deadlines? E-I-C or section editor constantly pushing you to finish faster? If so, get to this session and learn how to streamline your writing process using IP concepts. Come ready to think on your feet and write on the run. Jeff Halliday, Longwood University Mt. Olympus Vendor Session: Advertising and Editorial Workflow MediaSpan staff will speak about their advertising, editorial CMS and online services for print, online, social networking, and mobile use. Creating content once, and the ability to publish everywhere is key to maintaining efficient workflows in this new digital age. Geoff Kehrer, MediaSpan Whitley Heights Managing a Newspaper, Four-Year School Richard Craig, San Jose State University, moderator Leah Johnson, University of Michigan-Dearborn Josh Moore, Western Kentucky University Derek Thurber, Whitman College Alex Vera, University of Tampa Franklin Hills The Vibrant Newsroom It’s imperative that you create an atmosphere in your newsroom in which reporters and editors routinely expect public officials to do the public’s business in public. This can take training of reporters and public officials. The conversation will start with how to do Freedom of Information and open records requests, followed by examples of how it can transform your news stories and your newsroom into an investigative journalism hothouse. Mark Witherspoon, Iowa State University Trousdale Estates Search Engine Optimization for News Sites Learn how to drive traffic to your website by optimizing your content so it will rank higher in Google and other search engines. Anthony Pesce, Los Angeles Times Hollywood Ballroom
9-10:05 a.m. Getting the Real Story Tired of reticent sources, brief interviews and sketchy notes? The secret to improving your interviewing style lies in strong psychology and reliable journalism
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10:15-11:20 a.m. Can We Use That? From celebrity photos to recorded music, the internet provides easy access to content created by others.
But borrowing that material can infringe copyright protections and even non-commercial websites are now being sued. Learn when using others’ works is fair, and when it’s not. Mark Goodman, Knight Chair in Scholastic Journalism, Kent State University Echo Park Vendor Session: Way Beyond the Basics College Publisher now affords student newspapers with unprecedented flexibility in design and features, yet many people are unaware of the tips and tricks to getting the most out of your CMS. College Publisher representatives will guide you through new ways of building traffic, highlighting recent developments. We also want to hear from Web editors directly — what’s on your wish list for 2011? Our senior product manager will be on-hand to discuss CMN, and the exciting possibilities coming. Dave Studinski and Lara Hanson, College Media Network Silver Lake No Journalism Department, No Problem Even if your school does have a journalism department, this session will give you tons of practical, inexpensive ideas on how to bring students in and give them the skills they’ll need to make your newspaper and website the best they can be. Amy Emmert, University of California, Los Angeles Los Feliz How to Survive Being an Editor Without Killing Someone Are your staff or fellow editors driving you crazy? You are not alone! Learn tips from a veteran newspaper reporter and editor (who never killed anyone!) about how to make the best of often-difficult situations. Holly Heyser, Sacramento State University Mt. Olympus Recruit, Retain, Revive! This session will give you the tools to recruit students to your newspaper staff. You will learn the power of student PR ambassadors, how to direct market to students and the importance of changing your message from drab to fab! It will also show you how to attract staffers who want to do more than just see their name in print. Toni Albertson, Mt. San Antonio College Whitley Heights Reporting on Controversial and Sensitive Topics Bruce Butterfield, Suffolk University, moderator Eder Campuzano, Lane Community College Rob McCoy, Edinboro University Luke Money, University of Arizona Samantha Schaefer, University of California, Los Angeles Franklin Hills What it Takes to be a Columnist You’ve got ideas and a point of view. How do you turn that into a regular column? This session will talk about what it takes to pitch a column, how you develop your voice and how to transition from a reporter to a columnist. Kerry Cavanaugh, Los Angeles Daily News Trousdale Estates An Introduction to User Experience Design Learn how to design your website to provide the best possible experience for your users — tips and potential pitfalls from a Los Angeles Times developer. Anthony Pesce, Los Angeles Times Hollywood Ballroom
11:30-12:20 p.m. Keynote Speaker: Larry Grobel “The Art of the Interview: Lessons from a Master of the Craft” Hollywood Ballroom
12:20-1:20 p.m. Lunch on your own
1:30-2:35 p.m. Mashups: Infringement or Advancement? Why the mashup should be valued as a new form of creative expression and how copyright law is stifling creativity. Brady Teufel, California Polytechnic State University Echo Park Creating and Improving Special Sections Looking for a new section to boost revenue? Current special sections become difficult to sell? Developing new special sections that fill your market and rejuvenate the old standards to keep the customer satisfied with the results will be discussed during this session. Bring your ideas and questions. Paul Bittick, California Polytechnic State University Silver Lake Be Interesting! Let’s face it: A lot of readers might just be bored by the product we journalists are pushing. So, how do we capture readers’ interest without “dumbing down” our content? It’s simple. Humanize, localize, layer and engage. Come hear more about this practical, fourstep plan to pep up your storytelling. Amy Emmert, University of California, Los Angeles Los Feliz Not Just For Students Anymore: How To Become A Must-Read Professional Publication Want your student newspaper or online news site to be taken seriously in the rest of the world? It can be. Learn the nuts and bolts of how to grow into a mainstream media news source. We’ll show you everything from coaching writers and improving your
interviewing skills to increasing pageviews, expanding your presence on social media and getting linked to by major publications. Callie Schweitzer, Neon Tommy, University of Southern California Mt. Olympus
appearance (via PowerPoint). Dan Reimold, University of Tampa; Miriam Datskovsky, former sex columnist, Columbia University Hollywood Ballroom
Getting the Story from Anyone: Interviewing In Depth Many journalism courses emphasize writing and reporting, but fewer concentrate on a critical skill — interviewing. Session will include tips for everyone from interviewing expert John Sawatsky to Oprah. Session emphasizes the skill of precision questionasking and disciplined listening. Barbara Kingsley-Wilson, California State University, Long Beach Whitley Heights
Recruiting and Training Your Sales Staff Where do you find prospective advertising sales representatives on your campus? More importantly, once you find them, how do you prepare them to be successful? Learn how to develop a training program that will increase your sales. Paul Bittick, California Polytechnic State University Echo Park
2:45-3:45 p.m.
Managing a Daily Newspaper Farzad Mashood, University of California, Los Angeles Michelle Monroe, University of Arizona Husain Sumra, San Jose State University Franklin Hills Adviser Roundtable Come and talk to others about issues you’re facing in student media. This is a discussion group with new and veteran advisers meant to help you solve problems and share solutions. Chris Poore, University of Kentucky Trousdale Estates Sex, Sex, SEX!: Covering campus love, lust, and every kink in between Sex. It’s more popular in college than ever — in column form. College newspaper sex columns have helped revolutionize student journalism and defined a new sexual generation. This session — led by the author of “Sex and the University,” a book on the student sex-column movement — will briefly share the story of these columns and offer advice to students and advisers considering launching a sex or dating feature of their own. Tips will include an outline of hurdles to avoid, topics to tackle, and formats to take. Carrie Bradshaw will make an
Mentorships, Internships and Networking The best hedges against a tough job market. This session will provide practical advice on how to build valuable relationships that result in paid work opportunities. A resource package including résumé tips, e-mail pitch examples and portfolio ideas will be given to attendees. Maryann Pearson, California Baptist University Silver Lake Step Your Game Up — Developing a Sports Beat The best sports reporters can inform and entertain both the crazies and the casual fans. In this session, learn how to get the most out of your game recaps and get tips on how to develop a rapport with coaches, staff members and players. Become the sports writer that earns both respect and readers…it all starts with a good beat. Jeff Halliday, Longwood University Los Feliz The Secrets to Building an Audience Online Learn some basic tactics and non-traditional tricks to help grow and sustain an audience for your publication or personal website. Lesinski will offer advice from his experiences with Revision3 digital television studio, Comedy Central’s “Tosh.0,” and HackCollege. Dan Reimold, University of Tampa Chris Lesinski, freelance digital media producer Mt. Olympus
SATURDAY AT A GLANCE 9-10:05 a.m. Hancock Park
10:15-11:20 a.m.
1:30-2:35 p.m.
2:45-3:45 p.m.
Critiques: Sign up at registration area in Meeting Level foyer.
Echo Park
Getting the Real Story
Can We Use That?
Mashups: Infringement or Advancement?
Recruiting and Training Your Sales Staff
Silver Lake
Hands On or Hands Off : The Right Role for Your Adviser
Vendor Session: Way Beyond the Basics
Creating and Improving Special Sections
Mentorships, Internships and Networking
10 Quick Improvements to Your News Design
No Journalism Department, No Problem
Be Interesting!
Step Your Game Up — Developing a Sports Beat
Scaling the Inverted Pyramid
How to Survive Being an Editor Without Killing Somone
Not Just for Students Anymore: How to Become a Must-Read Professional Publication
The Secrets to Building an Audience Online
Vendor Session: Advertising and Editorial Workflow
Recruit, Retain, Revive!
Getting the Story from Anyone: Interviewing In-Depth
Borrow Design Ideas from the Pros
Panel: Managing a Newspaper, Four-Year School
Panel: Reporting on Controversial and Sensitive Topics
Panel: Managing a Daily Newspaper
Trousdale Estates
The Vibrant Newsroom
What it Takes to be a Columnist
Adviser Roundtable
Protecting Press Freedom
Hollywood Ballroom
Search Engine Optimization for News Sites
An Introduction to User Experience Design
Sex, Sex, SEX: Covering Campus Love, Lust and Every Kink in Between
The Latest and Greatest (and Mostly Free!) Multimedia Applications
Los Feliz
Mt. Olympus
Whitley Heights
Franklin Hills
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Borrow Design Ideas from the Pros We will take a look at what is happening in professional newspapers and see what can be adapted for collegiate newspaper design. Randy Stano, University of Miami Whitley Heights Protecting Press Freedom When content causes controversy, threats of censorship often result. Whether defending against newspaper theft or funding cuts, learn the tools you need to protect the independence of your publication. Mark Goodman, Knight Chair in Scholastic Journalism, Kent State University Trousdale Estates The Latest and Greatest Innovative (and Mostly Free!) Multimedia Applications Web 3.0 mobile applications, tools and software that will enable you to tell stories in more creative and innovative ways. Brady Teufel, California Polytechnic State University Hollywood Ballroom
Afterhours Activity: 4:30-5:30p.m. Sponsored press conference with Robert Redford, director of “The Conspirator.” Only registered convention attendees will be allowed in the ballroom. Name badges will be checked at the entrance. Hollywood Ballroom
6:30-10:30 p.m. California College Media Advisers Awards Banquet Preregistration required. Twist restaurant
+ Sunday, March 6 9-10:05 a.m. Walk Your First Amendment Talk Is your student media outlet doing anything to promote the First Amendment? If not, come to this session and see what you can do to make your audience understand its importance — from events to editorials. Also learn management tips for how to run your newsroom and interact with your audience in ways that honor the First Amendment. Cynthia Mitchell, Central Washington University Los Feliz Meet Your Beat The key to consistently great reporting is knowing how to cover a beat: You’re the first to hear what’s going on. You develop an expertise that’s reflected in your stories. You become a valued resource in your community. This session will cover tried-and-true techniques for covering a beat, including source development, listening strategies and advice on avoiding common ethical pitfalls. Holly Heyser, Sacramento State University Mt. Olympus
Selling the Complete Package College newspapers are still attractive to advertisers but are you getting the most out of your brand? Learn how to combine your print sales with your online product and bring in new advertisers. Discover some new ideas to offer advertisers beyond just the standard display ads. Paul Bittick, California Polytechnic State University Trousdale Estates Build Your Personal Brand Branding isn’t just for celebrities or products. Today’s journalists need to market themselves through many methods. Come learn why you need to develop your brand, and gain tips on how to do it. Lauren Rabaino, freelance Hollywood Ballroom
10:15-11:15 a.m. Keynote Speaker: K.C. Cole Hollywood Ballroom
11:15-11:30 a.m. Best of Show Awards Logan Aimone and Kathy Huting, ACP Hollywood Ballroom
Investigative Stories on a College Campus Dan Reimold, University of Tampa, moderator Elena Cox, Binghamton University Konstantine Fekos, Edinboro University Lauren Sliter, Mills College Franklin Hills
+ Upcoming Events
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THIS SUMMER
THIS FALL
NEXT YEAR
ACP National College Journalism Workshops “Low frills. High tech.” July 21-24, 2011 University of Minnesota Minneapolis
ACP/CMA National College Media Convention Oct. 26-30, 2011 Renaissance SeaWorld Orlando, Fla.
ACP National College Journalism Convention March 1-4, 2012 Renaissance Seattle Seattle
+ Convention Sponsors The Associated Collegiate Press and its members wish to thank these businesses for their sponsorship of convention events.
College Media Network www.collegemedianetwork.com Thursday Advisers Reception
MediaMate www.mymediamate.com Friday refreshment breaks
+ Speakers
Town News www.TownNews.com Saturday refreshment breaks
+ Panelists Derek Anderson, Suffolk University
Toni Albertson Mt. San Antonio College
Holly Heyser Sacramento State University
Jamie Tobias Neely Eastern Washington University
Jennifer Aquino Notre de Namur University
David Hudson Hamline University
Tom Nelson Loyola Marymount University
Paul Bittick California Polytechnic State University
Ron Johnson Indiana University
Danny Paski California State University, Long Beach
Kim Bui Southern California Public Radio/kpcc.org
Jason Kandel Southern California Public Radio/kpcc.org
Maryann Pearson California Baptist University
Konstantine Fekos, Edinboro University
Anthony Pesce Los Angeles Times
Bonnie Horgos, Mills College
Erik Burgess Hamline University
Geoff Kehrer MediaSpan
Liz Carmo Alloy Media + Marketing
Barbara Kingsley-Wilson California State University, Long Beach
Kerry Cavanaugh Los Angeles Daily News
Jane Kirtley University of Minnesota
Miriam Datskovsky Columbia University
Melissa Lalum California State University Northridge
Brad Duquette MediaMate
Stuart Levine Variety
Amy Emmert University of California, Los Angeles
Chris Lesinski freelance
Michael Fleeman PEOPLE.com
James McCommons Northern Michigan University
Dennis Foley The Orange County Register/ OCRegister.com
Sharon McNary Southern California Public Radio/kpcc.org
Mark Goodman Kent State University
Jorge Medina Orange County Register
Jeff Halliday Longwood University
Gary Metzker California State University, Long Beach
Lara Hanson College Media Network
Cynthia Mitchell Central Washington University
Ryan Boyle, Suffolk University Eder Campuzano, Lane Community College Stephanie Coats, Hope International University Elena Cox, Binghamton University
Chris Hanneke, University of San Diego
Leah Johnson, University of Michigan-Dearborn Chris Poore University of Kentucky Sonya Quick Orange County Register Lauren Rabaino freelance Daniel Reimold University of Tampa Callie Schweitzer University of Southern California
Jason Kaiser, St. John’s University Thomas Lawrence, Chico State University Farzad Mashood, University of California, Los Angeles Rob McCoy, Edinboro University Melodie Miu, Mills College Luke Money, University of Arizona Michelle Monroe, University of Arizona Josh Moore, Western Kentucky University
Ashley Singer Wall Street Journal
Jeff Nowak, Southern Connecticut State University
Randy Stano University of Miami
Lindsay Renner, Saint Leo University
Robert Packard, Piedmont Virginia Community College
Samantha Schaefer, University of California, Los Angeles Dave Studinski College Media Network Brady Teufel California Polytechnic State University Paul Wilson TownNews.com Mark Witherspoon Iowa State University
Associated Collegiate Press is the nation’s oldest and largest organization of college journalists. Through its programs, ACP provides training, feedback, networking opportunities and recognition. Membership rates are $69 for broadcast media and $109 to $139 for other media.
Lauren Sliter, Mills College Husain Sumra, San Jose State University Derek Thurber, Whitman College Alex Vera, University of Tampa Katie Watson, Biola University Daniel Weintraub, Binghamton University
Contact us: 2221 University Avenue SE, Suite 121 Minneapolis, MN 55414 612-625-8335 • 612-626-0720 fax acp.studentpress.org info@studentpress.org Twitter: @acpress Facebook: facebook.com/acpress
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ASSOCIATED COLLEGIATE PRESS National Summer Journalism Workshops July 21-24, 2011 University of Minnesota Minneapolis Thursday starts with a half-day short course, a special keynote session and a chance to network with college journalists from around the nation. Beginning Friday morning and continuing to Sunday morning, pack your day with keynote sessions and two-hour seminars on management, design, law, multimedia, publishing software, and the current issues in collegiate journalism taught by top professionals and advisers. Registration includes Friday evening welcome and networking dinner.
WORKSHOPS*
Spend a weekend with us this summer, and you’ll be ready to start the year! During this weekend of intense learning from the nation’s top college media advisers and talented media pros in the Twin Cities, you will have a hands-on opportunity to improve your skills for any newsroom position. Join us in Minneapolis this summer for an intense journalism training experience in a relaxed environment. LOW FRILLS & HIGH TECH Whether you need the basic skills or have been around a while, our talented instructors — accomplished, high-energy veterans from around the country — will help you get better. Experience hands-on learning in state-of-the-art computer labs available throughout the day and evening. Take advantage of the campus wireless Internet. JOIN US FOR THE BEST TRAINING SOURCE
Newsroom Management for Editors Radio Station Management Print Newspaper Design Newspaper Ad Sales
We’ve assembled a lineup of some of the Twin Cities’ top names in media to offer their knowledge during general and breakout sessions. Gather your fellow staffers for a thorough and personal on-site critique. Get the most from the workshop by bringing the whole crew — we have discounts for groups of four or more.
Advanced Reporting Multimedia Web Site Management Photojournalism: Beyond Basics *Planned
Sign up by July 1 for special reduced rates. Critiques and Best of Show contest available. Registration form available later this spring.
SO MUCH MORE THAN 10,000 LAKES Minneapolis is a progressive city with a dynamic vibe and a whirlwind of creative energy. With its amazing theater, worldclass museums, sports galore, picturesque strolls in a green, urban environment, the variety of what Minneapolis has to offer is sure to delight. Getting here is easy by airplane, train or car. Spend some time along the river, at a local hangout, experiencing nightlife or shopping at the Mall of America.
Don’t just take our word for it. Here’s what attendees said about last year’s workshop: “Those leading the sessions were spectacular especially for incoming managing and editors in chief. All showed they knew about leadership and in general the conference had a laid-back feel. Nothing was forced upon us and everyone was very open and welcoming to our questions.” “It is cost-effective, held at a great location, fires my students up for the year, allows them to get hands-on training and the opportunity to learn from extremely qualified professionals who all seem to be great teachers.” “My students and I loved Minneapolis. And they were brimming with fresh ideas about reporting, management, technology and multimedia. To me, that was the biggest benefit — our coverage this year should reflect what they learned. It was clear that the ACP staff worked extremely hard to create a smooth-running, lively, informative workshop. Everyone was helpful and friendly, from the front desk at Murphy Hall to the staff at Centennial Hall. If only the Twins had been in town.”
Check out our website for more details and updates: ACP.STUDENTPRESS.ORG