V I S U A L
The Wilderness Society
S T Y L E
G U I D E
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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TO PROTECT WILDERNESS AND INSPIRE AMERICANS TO CARE FOR OUR WILD PLACES
Building the Brand This document is a guide to The Wilderness Society Brand Identity, from the rationale behind it to the way it can and should be deployed. This guide is merely a starting point, however. Maintaining and building our brand is about more than color and imagery. Yet all great brands are built upon a platform of unwavering brand consistency. It is the responsibility of every TWS staff member and consultant to manage our brand via these guidelines, which will help to reinforce the notion that The Wilderness Society protects wilderness and inspires Americans to care for our wild places.
The Wilderness Society
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What is a Brand? It is rooted in feelings more than ideas It is rooted in images more than words It belongs to our audience, not to us It is the promise that we make to our audience It serves as the foundation for all of our work and is the essence of our identity AND WE ARE ITS AMBASSADORS
The Wilderness Society
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Our Brand Promise All brands have at their core three words that, when combined, speak to the essence of the brand, and to its core promise. The following were derived from our Brand Research studies, and serve to communicate the essence of our brand.
your Speaks to the idea of ownership – the 635 million acres collectively owned by the American people and specifically the wild places found within these lands. Each and every one of us experiences wilderness in our own way, it’s a personal experience, and it is yours.
wilderness
forever
This is at the core of our identity - our point of differentiation against other organizations. This is demonstrated in our position as the leading conservation group that serves to protect it.
This speaks to the enduring nature of what we do. America’s wilderness is vast, but it is not limitless - and our hope, and promise, is to protect its legacy for generations to come
These three words are not intended to be used as a tag line, rather as a blueprint for our communications work – keeping wilderness at its core, allowing the audience to see their place within wilderness, and conveying the enduring nature of our work. Our research tells us the importance of connecting people with place, conveying our work with a focus on the end more than the means, maintaining relevance and values in the eyes of our audience.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
“Building a brand is the most challenging complicated and painstaking process that a company can embark on. It’s more intuitive that analytical, and most of the time it can’t be seen. But it can always be felt.” - Scott Bedbury, “A New Brand World”
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Contents IDENTITY TWS Logo TWS Logo Alternatives Logo Colors White Space and Size Invitations
23 24 25 26 27 28
VISUAL ELEMENTS Blue Bar Pull Quotes Clipping Path Inset Frame Graphs
13 COLOR PALETTE 14 Logo, Primary & Secondary 15 Tints
29 30 31 32 33
PUBLICATIONS Cover Design Standards Newsletter & E-Newsletter Fact Sheets
34 35 36 37
COMMUNICATIONS Co-Branding Web Video
7 8 9 10 11 12
16 17 18 19
TYPOGRAPHY Preferred Typefaces Headlines Professional Use
20 PHOTOGRAPHY 21 Examples
38 CONTACT INFO
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IDENTITY
The Wilderness Society
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IDENTITY
TWS Logo
Vertical Version
TWS uses two main logos. While the vertical version is the preferred standard, you may use the horizontal logo if it suits your layout better.
Horizontal Version
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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IDENTITY
TWS Logo Alternatives
Text-Only
There are some alternative logos for accent purposes or logoed items.
Icon
Logotype
Web Identifier
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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VERTICAL LOGO ACCEPTABLE VERTICAL USE LOGO ACCEPTABLE USE The Wilderness Society’s vertical logosThe areWilderness the preferred Society’s orientation. vertical Whenever logos arepossible, the preferred materials orientation. should Whenever possible, materials should
IDENTITY be designed to incorporate the verticalbe orientation designed of to the incorporate logo. the vertical orientation of the logo.
Logo Colors
PMS Colors
A. FOUR-COLOR PROCESS A. FOUR-COLOR A. PROCESS On light and dark background
A.
On light and dark background
The full color logo is preferred for light backgrounds. There are also logos with white text and transparent backgrounds C 100 C 56 C 100 C 56 M 25 M 25 M 0 0 well on dark backgrounds. that showMYup Y 0 Y 0 Y 100 100 K 50
K 27
K 50
K 27
You may use one color logos as well. They are appropriate for some logoed items and black and white documents.
Four-Color Processs
B. TWO-COLOR PMS
B. B. TWO-COLOR PMS
On light and dark background
On light and dark background
We have supplied the CMYK formula for printed PMS 302 PMS 370 for Web/screen, and PMS PMS 302 documents, RGB for design purposes and printed/logoed items.
B.
PMS 370
One-Color
C. C. ONE-COLOR
C. ONE-COLOR
PMS 302
On light and dark background C:100 M:25 Y:0
R:0 G:84 B:128
PMS 302
Black
C.
K:50 On light and dark background
White
PMS 302
Black
PMS 370 C:56 M:0 Y:100 K:27 R:0 G:84 B:128
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
White
Reversed to white
WHITE on Black or Dark Background WHITE on Black or Dark Background
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IDENTITY
White Space and Size
A. VERTICAL LOGO Minimum Size The logo may not be shown smaller than the sample
White Space
The logo must appear at the minimum size shown. It should have at least ¼ inch of white space around it, and it should not be framed in a box.
.25”
.25”
.25”
1” .25”
B. HORIZONTAL LOGO Minimum Size The logo may not be shown smaller than the sample
White Space
.25” .375” .25”
.25”
.25”
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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IDENTITY
Invitations TWS has created professional templates for event save-the-dates and invitations, thank-you cards, and blank note cards. There are several templates available with different themes, sizes, and photographs that are ready for your text. You may also customize a design with your own photo. Please contact Lisa Dare in Marketing to initiate the card design process. Front
Back
Inside
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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C O L O R
The Wilderness Society
P A L E T T E
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COLOR PALETTE
Logo, Primary & Secondary It is crucial for building a consistent, credible TWS identity that we all use the same color palette. The primary palette must be used for fact sheets, publications, and any other printed documents. Headlines, text boxes, accent text and sidebars must draw from these colors. The accent palette is primarily for use by professional designers. It is also available for charts, maps or other similar graphics requiring more than four colors. If you wish to use a color from that palette, you must contact Marketing for permission.
Logo Color Palette PMS 302
CMYK: 100.25.0.50 RGB: 0.71.107 HEX: #00476B
TWS Logo Colors
CMYK: 56.0.100.27 RGB: 79.140.13 HEX: #4F8C0D
Primary Color Palette PMS 463
CMYK: 30.56.100.37 RGB: 107.74.28 HEX: #6B4A1C
PMS 5875
PMS 7470
CMYK: 0.0.26.11 RGB: 222.217.179 HEX#DED9B3
CMYK: 80.15.0.45 RGB: 0.105.128 HEX#006980
PMS 7496
Main colors in fact sheets and in-house corporate communications.
CMYK: 40.0.100.38 RGB: 94.120.3 HEX: #5E7803
Secondary Color Palette PMS 1815
CMYK: 0.90.100.51 RGB: 120.31.28 HEX: #781F1C
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
PMS 370
PMS 1675
CMYK: 0.67.100.28 RGB: 163.61.5 HEX: #A33D05
PMS 1385
PMS 458
CMYK: 0.44.100.7 RGB: 201.122.0 HEX: #C97A00
CMYK: 10.10.73.0 RGB: 217.204.97 HEX: #D9CC61
PMS 1235
PMS 5415
PMS 577
PMS 5455
CMYK: 0.29.91.0 RGB: 247.181.18 HEX: #F7B512
CMYK: 42.8.0.40 RGB: 92.120.143 HEX: #5C788F
CMYK: 24.0.46.10 RGB: 179.201.140 HEX: #B3C98C
CMYK: 6.0.0.9 RGB: 212.214.217 HEX: #D4D6D9
Accent colors
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COLOR PALETTE
Tints
Logo Color Palette PMS 302
PMS 370
Screens of TWS Logo Colors
Tints of palette colors may be used for variety, or when it suits a design better. Note: FOR PROFESSIONAL DESIGNER USE ONLY.
Primary Color Palette PMS 463
PMS 5875
PMS 7470
PMS 7496
Screens of main colors in fact sheets and in-house corporate communications.
Secondary Color Palette
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
PMS 1815
PMS 1675
PMS 1385
PMS 458
PMS 1235
PMS 5415
PMS 577
PMS 5455
Screens of accent colors
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T Y P O G R A P H Y
The Wilderness Society
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TYPOGRAPHY
Preffered Typefaces A core element of a consistent look is typographpy. We have chosen a sans serif font that is clean, modern and widely accessible for the main font. Body text should always employ Calibri. Arno Pro is our secondary font. It should be used for headline, document titles and accent text. Sub-headlines and sidebar text may be in Calibri or Arno Pro.
Calibri ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arno Pro Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arno Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arno Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Calibri Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
Arno Pro Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arno Pro Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arno Pro Semibold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arno Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Arno Pro Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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TYPOGRAPHY
Headlines Arno Pro is to be used for titles, headlines and accent text. Body copy is shown in Calibri.
Arno Pro Regular
PMS 463
ARNO PRO SEMIBOLD Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis bibendum, mauris a molestie consequat, enim erat posuere nisi, vitae consectetur sem lacus a tellus. Nam ac iaculis metus. Etiam gravida, nibh eget pharetra ullamcorper, urna augue semper mauris, ut ullamcorper eros magna id justo. Curabitur bibendum diam sit amet mauris vestibulum adipiscing fermentum mauris egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce elementum libero a nisl mattis ullamcorper. Vivamus lobortis mi in urna fermentum lacinia. Aliquam porttitor, odio non volutpat semper, nisi magna consectetur ipsum, sit amet bibendum odio arcu at lorem. Curabitur purus est, adipiscing ut hendrerit eu, scelerisque non diam.
PMS 7470
Black
Integer blandit pulvinar elit posuere bibendum. Proin dui lectus, sodales id commodo vel, pellentesque non libero. Morbi mauris justo, placerat et mattis id, fringilla sit amet metus. Proin consequat est sit amet ligula aliquam vehicula. Donec sagittis adipiscing est, non malesuada felis condimentum vitae.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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TYPOGRAPHY
Typefaces for Professional Designer Use For strategic reasons, our newsletter, magazine, annual report employ Avenir, a sans serif typeface. Due to limited availability and the complexity of this font, it is available for professional designer use only. If your designer needs to borrow this font for your publication, please contact Marketing.
Avenir LT Standard 45 Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 45 Book Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 55 Roman Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 65 Medium Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?! Avenir LT Standard 85 Heavy Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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PHOTOGRAPHY
The Wilderness Society
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PHOTOGRAPHY Photographs are an important tool in conservation work. They can show – rather than tell – our supporters, policy-makers, donors and others why a place is special enough to be protected, or show the consequences of failing to do so. Striking images also serve to attract attention to fact sheets, blog posts, web stories and more.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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PHOTOGRAPHY The basic elements that characterize TWS photography: • Engaging images that lead your eye into the frame • Striking colors • Photos with either grand or intimate scale • People enjoying the wild; a diversity of ethnicities, ages, and recreation types • Wildlife
There are several sources of free photography, including our TWS photo library, government websites, and Creative Commons. For more information, visit the Branding Identity page on Inside TWS.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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V I S U A L
E L E M E N T S
VISUAL ELEMENTS
Blue Bar
A Priority Landscape for Conservation
A few thematic elements will give consistency and visual interest to our work.
The Wilderness Society has been leading efforts to protect the Crown’s public lands for more than a decade. Together with public and private partners, we have achieved significant conservation victories, such as the 2006 legislation that protected the Rocky Mountain Front from new energy development and led to agreements by oil and gas companies to relinquish leases on more than 130,000 acres. But there is still much to
Wildlands Designations
ALASKA The Arctic Slope of Alaska looms large in the American imagination— and on its political landscape. Caught for years between the pursuit of oil and dreams of protecting the largest expanse of wilderness in the country, America’s Arctic remains an embattled frontier.
• Secure up to $90 million through the Collaborative Forest Landscape
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• Help land managers and conservationists develop strategies for forest management and target areas for protection using our scientific models that predict the fine-scale impacts of climate change on the Crown in
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A balanced energy and Recreation conservation plan for land and Uphold the U.S. Forest Service’s decision and the wishes of the ocean• that protects waters, Blackfeet Tribe to allow only traditional, non-motorized recreation in the wildlife, people and subsistence Badger-Two Medicine area of the Rocky Mountain Front cultures and includes a shift to renewable energy nationwide Climate Change Adaptation
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Crown of the Continent National Parks and Wilderness Areas National Forests Bureau of Land Management
Help Us Keep the Crown Intact! After years of dedicated conservation work, the public and Congress are more willing than ever to protect the Crown of the Continent, and our local conservation coalitions are strong. Now is the time to push through strategies that will lead to lasting protection. Please join us in this important work. Northern Rockies Office
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
Canada
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• Establish sustainable local biomass production in the Blackfoot and Clearwater valleys, whereby wood waste is used to produce energy
Early Wilderness Society leaders Olaus and Mardy Murie organized the 1956 expedition to northeast Alaska that helped lay the foundation for the Arctic National Wildlife Range, established in 1960 and re-named a refuge in 1980.
You may notice that some of our externally designed pieces employ a variation of this blue bar. This intentional deviation is used for unique series of pieces such as our newsletter, but only by professional designers).
Crown of the Continent rk
Energy Permanent protective designations • Retire the last remaining oil and gas drilling leases on the Rocky for interconnected Special Areas on BLM lands in the Western • Secure passage of the North Fork Flathead Watershed Protection Act, Arctic; Wild River designations which would withdraw the area from any future leases on federal lands where appropriate
In the Crown of the Continent, we have a rare opportunity to preserve a functioning ecosystem, one still supporting all the wildlife that Lewis and Clark encountered 200 years ago.
Fo
The Arctic lies at the center of a national debate about whether we will protect our wildest places or exploit them for a few short years of fossil fuel. Sadly, it is also ground zero for climate change, with the polar bear now its poster child, and the melting of the polar ice cap and thawing of the carbon-rich tundra issues of global importance.
Restoration and Stewardship of Public Lands Our Vision
Restoration Act to Wilderness designation forenhance the recreation, create new jobs, clean up streams, improve wildlife habitat and reduce wildfire threats to Arctic Refuge’s coastal plain, communities in the Swan, Blackfoot and Clearwater valleys with additional Wild • Help implement expanded and better-coordinated invasive weed River designations. control efforts through the Rocky Mountain Front Heritage Act
r th
This wild and remote land sweeps down, south to north, from borealforested plateaus and the glacier-capped peaks of the Brooks Range, across the rolling tundra to the icy Beaufort and Chukchi seas, teeming with walruses, seals and bowhead whales. The Bureau of Land Management’s unit in the Western Arctic (also known as the National Petroleum Reserve— Alaska) and the iconic Arctic National Wildlife Refuge both encompass some of the best wildlife habitat in the world. Every spring, tens of thousands of caribou make the northward migration to the coastal plain to calve in journeys rivaling those of African wildebeest. For centuries, native Gwich'in—the “people of the caribou”—and Inupiat Eskimo have shared their northern realm with wolves, muskoxen, grizzly and polar bears and the millions of birds that migrate here annually from Africa, Antarctica and your backyard to nest.
• Secure passage of the Rocky Mountain Front Heritage Act and the Blackfoot-Clearwater Stewardship Project, which would expand the Bob Marshall Wilderness Complex by 169,000 acres and create a 218,000-acre
No
Where possible, a blue bar (PMS 7470) can be included with The Wilderness Society’s mission statement. Contact information in fact sheets and publications should also be given in this format. Communications can create a JPEG file with custom office information.
Taking Action
Lisa Diekmann
Where We Work 1. Rocky Mountain Front 2. Blackfoot-Clearwater river valleys 3. Swan River Valley 4. North Fork Flathead Front photo: © Jeff Van Tine, Back photo: © Chuck Haney
(406) 586-1600
wilderness.org
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places. June 2011
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VISUAL ELEMENTS
Pull Quote
Pull Quotes
our CaMPaignS in the northern Rockies
LONG BEFORE ALASKA BECAME A STATE IN 1959, THE TERRITORY’S VAST RESOURCES—INCLUDING GOLD, WHALES, FISH, AND SEA OTTER PELTS— HAD LURED PROSPECTORS INTO VAST AND SPECTACULAR TERRAIN.
Pull quotes can help break up a long publication and keep people reading. Pull quotes can be done as text only (as shown) or in solid colored boxes. To keep document lines clean, avoid using framed boxes. To differentiate your pull quote, try using a font that is a couple of sizes larger than your body text, in a color from the primary palette, and using Arno Pro font.
Today’s booty is even farther north, in the federal waters of the Arctic Ocean’s Outer Continental Shelf (OCS), which begins three miles offshore. Beneath the icy, turbulent, and fog-bound Chukchi and Beaufort seas lie potentially rich oil and gas deposits. Alaska Senator Lisa Murkowski (R) calls it America’s “last great frontier” and is a vocal advocate for development. Conservation groups and Native communities dependent on the ocean for sustenance have fought to keep drilling at bay. The region is vital to orca and beluga whales, ringed and bearded seals, and walrus. It’s a key migratory route for the endangered bowhead whale. All of the nation’s polar bears, already threatened by melting ice, live there, too. Unless The Wilderness Society and its partners can secure a victory before all the decisions to allow drilling are finalized, Royal Dutch Shell will begin drilling exploratory wells in the Beaufort in 2012 and in the Chukchi in 2013. “Even if you think it’s okay to drill for oil and gas when the planet’s climate already is changing at a frightening pace,” said Lois Epstein, The Wilderness Society’s Arctic program director, “these projects raise two fundamental questions. First, what would the drilling do to the marine mammals, sea and bird life, and Native communities that depend on this fragile ecosystem? Second, when there is a major spill, what will the damage be? We just don’t have the answers.” Epstein also pointed to a need to update scientific surveys done a quarter century ago because “we need, at a minimum, a baseline understanding of the biology and ecology of the Arctic Ocean.” The health of marine mammals and other sea life is of paramount importance in the Inupiat village of Point Hope.
Crown of the Continent Campaign The Montana reaches of the Crown of the Continent encompass the legendary wildlands of the Bob Marshall Wilderness Complex, Glacier National Park and the Blackfoot River Valley, made famous in Norman Maclean’s A River Runs through It. On the Rocky Mountain Front, ranchers and the Blackfeet Tribe tend a windswept land that is one of the last places on Earth where grizzlies still venture onto the prairies to forage.
“We are on a spit and have the Chukchi on the north, west, and south sides of us,” said Mae Hank. “During the summer we fish. Wintertime, the men hunt seals off the point on the west side. Spring they hunt whales and walrus.” The grandmother of eight added, “Energy companies have no legitimate way to clean up a spill.” Since the 1968 discovery of oil in Prudhoe Bay on Alaska’s North Slope, energy companies, including BP, have worked in state waters near shore in the Beaufort Sea. Dr. Dana Wetzel has been studying the area for 11 years through grants from the Environmental Protection Agency, the state of Alaska, and the North Slope Borough, made up of eight Native villages. Wetzel, an ecotoxicologist from Florida’s Mote Marine Laboratory, has focused on oil accumulation in marine mammals and fish near Prudhoe Bay. Thus far, she has found “very little,” she said. But, Wetzel added, “I think anybody would say that there is a danger to a lot of different sea life” from oil exploration and production. “The question is: What strategies are in place to deal with a spill or, even before that, what regulations are in place to ensure that a spill doesn’t happen?” In the event of an accident, Wetzel said, “I’m not sure how you’d clean oil off ice, for starters. There are just a lot of unknowns. It becomes very scary to even contemplate that sort of scenario.” Noise is another concern. Marine mammals and fish rely on sounds to find food and mates, to avoid predators, and to communicate. Dr. John A. Hildebrand studies marine bioacoustics at the University of California, San Diego’s Scripps Institution of Oceanography. Since 2006 he has been conducting studies for the Alaska Department of Fish and Game in the Chukchi Sea.
The Wilderness Society is working to restore the forests of the Swan and Clearwater valleys, protect backcountry areas and combat the spread of harmful, invasive weeds. We seek to expand the boundaries of the Bob Marshall Wilderness Complex, secure $90 million in federal funding for restoration and steer the production of biomass energy—power generated from wood waste—so that it is both sustainable and contributes to forest restoration. On the Rocky Mountain Front, we seek to retire the last remaining oil and gas drilling leases and to permanently protect all federal lands while ensuring the continuation of traditional activities such as hiking, backpacking, hunting and grazing on national forest lands
Wild Prairie Legacy Campaign The mixed-grass prairies of northern Montana are among the country’s last remaining vestiges of what was once a vast ocean of grass blanketing the center of the continent. Most of the Great Plains has been plowed for farmland, but here, much of the prairie sod is still unbroken—and the grassland ecosystem still functions.
“We have extremely limited Arctic response capabilities,” Admiral Robert J. Papp, Jr., testified... “We do not have any infrastructure on the North Slope to hangar our aircraft, moor our boats or sustain our crews. I have only one operational icebreaker.”
Quotes often appear in the side margins of a document, or in the middle of text.
The Wilderness Society’s work to protect these wild prairies led to the creation in 2001 of the 375,000-acre Upper Missouri River Breaks National Monument. Today our work is focused on safeguarding the monument and restoring the river’s native Northern Rockies Office
cottonwood groves, while making sure the wilderness qualities of the Charles M. Russell National Wildlife Refuge and the Bitter Creek Wilderness Study Area endure.
Western Wyoming Campaign The wilds of western Wyoming extend far beyond the boundaries of Yellowstone and Grand Teton national parks. From the mountains east of Jackson Hole to the open sagebrush steppes of the Upper Green River Valley runs the longest mammal migration corridor in the Lower 48. Pronghorn have been traveling this ancient100-mile route for more than 6,000 years. The Wilderness Society was instrumental in the 2009 passage of the Wyoming Range Legacy Act, which permanently withdrew 1.2 million acres of sensitive national forest lands from oil and gas leasing, and we are now working to retire undeveloped leases on 75,000 acres. While we seek to protect key wildlands from development, we are also demonstrating how energy development in the adjacent Upper Green can be done right, but only in appropriate places.
“
I worry that we will one day soon inhabit a world where everything is for sale, and where the concept of leaving a piece of wild country alone and intact, free to pulse and respire under its own rhythms, will seem utterly alien to us.
”
Rick Bass, writer & northwest Montana resident Front photo: © Jeff L. Fox, Back photos (clockwise) : © Jeff L. Fox, © Wendy Shattil, © Rick Graetz
Lisa Diekmann
(406) 586-1600
wilderness.org
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places. 1-800-THE-WILD
“
June 2011
The Wilderness Society has provided a half century of leadership in protecting the Arctic Refuge.
6 I The Wilderness Society
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
”
Pamela A. Miller, Northern Alaska Environmental Center
© Lincoln Else: Main photo and background.
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PROFESSIONAL DESIGNERS: You are encouraged to employ pull quotes with oversized quote marks and transparent color bars as shown to add visual interest. 25
VISUAL ELEMENTS
Harbingers of Climate Change
Clipping Path FOR PROFESSIONAL DESIGN USE ONLY: Clipping paths of photos create visual impact and interest in TWS publications. Wrapping text around clipping paths (or photo masks) can be used to enhance the written content.
© William H. Mullins
The state’s Rocky Mountain bighorn sheep population is 90 percent below historic levels, and the wild sheep in the Main Salmon River canyon comprise Idaho’s last genetically pure herd. The population continues to decline, mainly due to disease transmitted by domestic sheep. We are urging the U.S. Bureau of Land Management (BLM) to prevent continued commercial grazing on scenic Marshall Mountain, across the canyon south of Gospel-Hump Wilderness. The U.S. Forest Service took domestic sheep off adjacent lands, but if the BLM fails to do the same, the wild sheep remain at risk. We were pleased that the BLM
UTAH The magnificent Tushar Mountains are the highest mountains between the Rockies and the Sierra Nevada, featur featuring three peaks exceeding 12,000 feet and the multi-colored “Big Rock Candy Mountain.” They are some of the special places in south-central Utah’s Piute County that we want to see added to the National Wilderness Preservation System. We also hope to permanently protect the watershed of the East Fork Sevier River, which meanders through volcanic rock formations, winding canyons, and other dramatic features. We are working with local leaders and a wide range of groups to develop legislation safeguarding these lands, which belong to all Americans. Beneficiaries would include elk, bobcats, greater sage grouse, osprey, and Bonn eville cutthroat trout. Julie Mack % 801-355-0070 julie_mack@tws.org
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From the Field CALIFORNIA/NEVADA
The outlook is now much brighter for 900,000 acres of roadless land in Southern California’s Los Padres, Angeles, San Bernardino, and Cleveland national forests. The settlement of a lawsuit that we brought with seven allies requires the U.S. Forest Service to reexamine its proposed NORTHERN ROCKIES management plans for these areas, includThe Bitter Creek Wilderness Study Area, ing its seriously inadequate wilderness extending across 60,000 acres in north SOUTHEASTOriginally the agency recommendations. eastern Montana, is one of the nation’s proposed leaving this acreage vulnerable best-kept secrets. It is home to rare to road-building and other development. prairie bird species, unique plains aspen A second part of the settlement will start a groves, badlands, and native grasses. process to close and decommission illegal, The U.S. Bureau of Land Manage environmentally damaging, and obsolete ment (BLM) is now revising its motor vehicle routes. In this high-density 20-year plan for management of region, peace and quiet is increasingly Bitter Creek and more than a mil hard to find, and the forests provide that lion acres of intact native prairie for hikers, anglers, campers, and endanin Montana. A draft will be re gered wildlife. Eventually, some of these leased later this summer, and The lands could be added to the National Wilderness Society, the Montana Wilderness Preservation System. Wilderness Association, and other Dan Smuts 415-398-1111 % allies will be advocating that Bitter dan_smuts@tws.org Creek and other areas with wilder ness values remain protected. You can help protect Bitter Creek by submitting ARIZONA
Rocky Mountain bighorn sheep have been in decline in Idaho, but we are making progress in reducing the incidence of disease.
Christmas Bird Count (CBC), one of a series of midwinter censuses held across the continent. Sure enough, from typical Eastern Phoebe counts of zero or one in the 1960s and 1970s, the most recent decade has seen an average count of seven, including a high of 13. Our lingering phoebes hardly rank as an aberration. A 2009 report from the National Audubon Society analyzed four decades of CBC data and determined that 58 percent of bird species had shifted their winter ranges northward; more than 60 species were found to be wintering more than 100 miles north of their historical ranges. While factors such as increased bird feeding may play a part, sunflower seeds alone can’t explain this phenomenon. Something has changed, all right: We’re experiexperi encing a long-term trend of higher temperatures, and birds are reflecting that fact in their practical responses. Migration requires energy and brings multiple dangers. If a bird can travel south in fall only 500 miles instead of 800 and still find the food, habitat, and survivable climate it needs, why should it go farther? If earlier-warming spring temperatures stir a Gray Catbird wintering on the Gulf Coast, why shouldn’t it fly north toward its Ontario home and get a head start on nesting? With so much else to worry about regarding climate change, some might look at birds and ask: Is there a problem here? Carolina Wrens now nest in upstate New York, where they once weren’t found. People in Alabama will see fewer Purple Finches in winter, but people in Michigan will see more. Species get in the elevator, move up a floor, and live happily ever after. Right?
creek runs just below my house in Little Rock, and from the trees along it I often hear the buzzy call of an Eastern Phoebe. Despite its drab gray plumage, this small flycatcher is popular even among casual birdwatchers, both for its propensity to nest near (and even on) our houses and for its helpful habit of constantly identifying itself with its call: a scratchy, insistent fee-bee. In the past, I would have expected to hear the phoebe less and less frequently as fall progressed. Most birds in the flycatcher family flee our winter for the tropics, where the invertebrates they eat aren’t stilled by cold weather. Something has changed, though. Now, even in winter, I often hear that buzzy fee-bee in the woods. To confirm my anecdotal experience, I checked the past five decades of records NORTHEAST of the Little Rock A high-voltage power line carrying
The rising price of copper is increasing pressure on Congress to facilitate at least two massive copper mines in the Grand Canyon State. The proposed Rosemont Copper mine in the Santa Rita Mountains south of Tucson would dump tailings in Coronado National Forest, jeopardize wildlife, and pose other environmenenvironmen tal threats. The second major project, proposed by Resolution Copper, would be on land now part of Tonto National Forest northeast of Phoenix and would pose similar problems. Working with Save the Scenic Santa Ritas, other conservation groups, state and county legislators, local tribes, and U.S. Representatives Raúl Grijalva and Gabrielle Giffords, we are trying to protect our national forests from these mines. Mike Quigley % 520-334-8741 mike_quigley@tws.org
hydro power from Canada to southern New England would run through White Mountain National Forest, under the current plan. While traversing the forest, the Northern Pass line, featuring towers 90 to 135 feet high, would cross the Ap palachian Trail at least once. OurThe regional Blackstaff is urging a full accounting ofthroated the Blue while Warbler costs to communities and wild areas is expected finalizing a report that assesses northern to lose a New England energy needs, low-carbon significant options, and the potential impacts on of its amount prime habitat. natural areas and wildlife in the Northern Forest. Meantime, we are stepping up our involvement in the development of a transmission plan for 39 states, including all those east of the Mississippi, to mini mize the environmental consequences.David Sibley by ation Leanne Klyza Linck % Illustr leanne_linck@tws.org
ALASKA
www.wilderness.org expect a draft plan early next year. Millions of birds, including king eiders, Nicole Whittington-Evans % 907-272-9453 tundra swan, and yellow-billed loons, are about to start long journeys north to Alasnicolewe@tws.org ka’s magnificent Western Arctic Reserve, where they will breed and nest. The area, home to Teshekpuk Lake and other natuCOLORADO ral gems, is also important to polar bears, We were leaders in a campaign that led to wolves, foxes, and caribou. But the oil establishment of southeastern Colorado’s and gas industry, which is drilling explor explorBaca National Wildlife Refuge in 2000. atory wells in part of the reserve, would Featuring cottonwood-studded riverbanks, like to expand its operations. We do not rolling sagebrush prairies, oppose all development in this area, also and wetland meadknown as the National ows, this refuge is a Petroleum Reserve magnet for migrat— Alaska (or NPR-A). ing birds such as the sandhill crane. It’s also home to many rare species, including the mountain plover and bald eagle. But the Lexam Corporation wants to drill for oil and gas inside this sanctuary, posing a serious threat to groundwater. We have teamed up with the San Luis Valley
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© John McCarthy
IDAHO
halted the grazing temporarily while it studies the likely impacts. Craig Gehrke % 208-343-8153 craig_gehrke@tws.org
© Douglas Steakley Photography
By MEL WHITE
The plan protects large areas for those who like to hike, backpack, camp, and otherwise visit the forest to enjoy nature without noise and pollution, and it closes 1,200 miles of environmentally harmful off-road vehicle (ORV) tracks while still maintaining plenty of access. While we will continue working to address two flaws in the plan—it incorporates more than 220 miles of “bandit routes” carved into the forest illegally by users and allows excessive ORV access for dispersed camping—this plan represents a significant step forward. Suzanne Jones % 303-650-5818 suzanne_jones@tws.org
Sandhill cranes depend on Baca National Wildlife Refuge. © Colorado Department of Wildlife/Matthew Johnson
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The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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VISUAL ELEMENTS
Inset Frame
A Priority Landscape for Conservation
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One of the key elements that gives polish to the new TWS look is the inset frame. Text boxes, sidebars, and headline boxes should not be framed on the outside; instead, a thin line (or rule) surrounds the inside of the box or sidebar.
Follow the spine of the Rocky Mountains northward, and you arrive at A Move to Protect America’s Wild West the Crown of the Continent, continued from page 1 an 18 million-acre expanse of Montana, British Columbia and Alberta so called because three mighty rivers—the Columbia, Missouri and Saskatchewan—spring to life here and flow to the protection in his part of Colorado a good The changes in Congress have created fresh challenges for us.far corners of North America. The Montana reaches of the Crown host the thing for local businesses. “The scenic visSome new House committee chairmen want to investigate densest andtas largest grizzly bear thehunt Lower 48 and some of and the ability to populations hike and fish in and its last largeinblocks of roadless areas. Straddling the Continental Divide, actions taken by the Interior Department, U.S. Forest wilderness areas are critical to our tourist these wildlands connect the deep forests of the Canadian Rockies with the Service, and EPA to protect the environment. A number of economy in Telluride,” he says. newly powerful congressmen are vowing to reverse a policy Greater Yellowstone and Selway-Bitterroot ecosystems to the south. In addition to Otero Mesa, special places that restores protection for vulnerable western wildlands that are now at less risk, thanks to the new (story on front page). Most of these critics are pushing for The charred husks of trees stretching as far as the eye can see are evidence policy, Adobe Town ininWyoming’s of wildfires that stillinclude burn with regularity the Bob Marshall Wilderness— more oil and gas drilling on the public’s lands. Redblanket Desert,ofwestern Colorado’s South them reveals the promise and the green new growth underneath Shale Ridge, and Utah’s red rock canyons. of forest renewal. The perpetuation of wildfire and other natural processes The Antiquities Act, first used by President Theodore Roosevelt to protect the Grand at this scale is rare in the 21st century—and vital for maintaining habitat “The challenges we face now,” observes Canyon and employed by his successors to safeguard more than 100 natural treasures, Alberswerth, “are making sure the policy is also vulnerable to attack. is effectively implemented by the BLM and Past loggingpreventing and road extremists building have left deepfrom scars, while oil, gas and in Congress We are countering these efforts by working with congressional allies, the media, and coal extraction, expanding useprotect and residential development undermining it.”motorized You can help partners across the country. For example, as House leaders push to indiscriminately threaten to these unravel the Crown’s functionality today. The glaciers of western treasures by urging your Park are melting due totoclimate slash appropriations, we are providing evidence of the value of funding conservation. Glacier National representatives on Capitol Hill opposechange. The Canada lynx, bull trout, suchcutthroat efforts. trout, trumpeter swan, grizzly and other species
A LETTER FROM TH E PR E SI DEN T
© Tom Barron
Mapping a Route in the New Congress
Note: the inset frame is not available in Publisher templates, but should be used by professional designers and people with InDesign software.
The realignment in Congress should have less impact on one of our top priorities: passing bills that protect wilderness. As you will read on page 6, a number of Republicans are championing such legislation. I am hopeful that if we are focused, strategic—and persistent—we will be able to protect America’s natural heritage. We must continue to build strong and diverse partnerships from coast to coast. This work is possible only because of the support provided by committed people like you. Thank you very much for your critical role in this mission.
Our Vision Protection of all eligible roadless areas Fire and other natural processes are allowed to continue when and where appropriate New rural jobs help restore forests and improve water quality No active oil and gas production Recreation is compatible with wilderness values
Tomorrow’s Forests How much logging will be allowed in our national forests—and where? What willBob be done to protect wilderness, cleanthe third-largest protected wilderness in the country, was named The Marshall Wilderness Complex, drinking water, and fishwilderness and wildlife? for pioneering advocate Bob Marshall, co-founder of The Wilderness Society. As of this newsletter’s press date, the U.S. Forest Service was about to issue proposed rules to help shape the answers to those questions and many more. These rules, once finalized, will guide national forest decisions for 30 years. To find out how you can help make them as protective as possible, please visit: www.wilderness.org/nfma.
The Wilderness Society: Making an Impact William H. Meadows © Kent Miller
President
Take Action To Save Wilderness The future of America’s wilderness is in our hands. Help ensure that our natural heritage is preserved by becoming an online activist for The Wilderness Society. It’s easy, effective, and free. Just subscribe
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The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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to WildAlert, and we’ll send you regular notices about easy actions you can take to protect wildlife and wilderness. Learn more at:
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America’s Wilderness is published three times a year by The Wilderness Society. Our magazine, Wilderness,, is published Wilderness in the fall.
Our Changing National Landscape
PRESIDENT: William H. Meadows EDITOR: Bennett H. Beach ben_beach@tws.org PHOTO EDITOR: Lisa Dare DESIGN: Studio Grafik
• The glaciers of Glacier National Park shrank by 67% over the past century and are predicted to disappear by 2020. • Fire frequency in western conifer forests has increased by 400% since 1970. Among the fires that have devastated public lands: Yellowstone27 National Park, 1988— nearly half of the park burned; Hayman Fire in Pike National Forest, 2002—the largest fire in
VISUAL ELEMENTS
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The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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P U B L I C AT I O N S
The Wilderness Society
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Annual Report 2010 I 1
Covers for professional printing
PUBLICATIONS
Cover Designs It is crucial that The Wilderness Society’s publications conform to our look. Covers, as the most visible part of the document, should follow one of the shown styles. Marketing is available to help you create a cover.
the antiquities act
Covers for in-house printing
Title of Publication Subtitle of publication
Protecting America’s Natural & Cultural Treasures MONUMENT • DEVIL’S TOWER, WY • EL MORRO, NM • MONTEZUMA, AZ • PETRIFIED FOREST, AZ • CHACO CANYON, NM • GILA CLIFF DWELLINGS, NM • TONTO, AZ • LASSEN PEAK, CA • CINDER CONE, CA • MUIR WOODS, CA • TUMACACORI, AZ • GRAND CANYON I, AZ • PINNACLES, CA • JEWLE CAVE, SD • NATURAL BRIDGES, UT • LEWIS AND CLARK, MT • WHEELER, CO • MOUNT OLYMPUS, WA • NAVAJO, AZ • GRAN QUIVIRA, NM • OREGON CAVES, OR • MUKUNTUWEAP, UT • SHOSHONE, WY • SITKA, AK • BIG HOLE, MT • RAINBOW BRIDGE, UT • COLORADO, CO • DEVILS POSTPILE, CA • PAPAGO SAGUARO, AZ • CABRILLO, CA • WALNUT CANYON, AZ • DINOSAUR, UT & CO • BANDELIER, NM • OLD KASSAN, AK • VERENDRYE, ND • SIEUR DE MONTS, ME • CAPULIN MT., NM • CASA GRANDE RUINS, AZ • KATMAI, AK SCOTTS BLUFF, NE • YUCCA HOUSE, CO • AZTEC RUINS, NM • HOVENWEEP, UT, CO • MOUND CITY GROUP, OH • PIPE SPRING, AZ • LEHMAN CAVES, NV • TIMPANOGOS CAVE, UT • FOSSIL CYCAD, SD • BRYCE, UT • CARLSBAD CAVE, NM • CASTILLO DE SAN MARCO, FL • FORT MATANZAS, FL • FORT PULASKI, GA • STATUE OF LIBERTY, NY • CASTLE PINCKNEY, SC • WUPATKI, AZ • CHIRICAHUA, AZ • CRATERS OF THE MOON, ID • MERIWETHER LEWIS, TN • FATHER MILLET CROSS, NY • GLACIER BAY, AK • LAVA BEDS, CA • ARCHES, UT • HOLY CROSS, CO • SUNSET CRATER, AZ • GREAT SAND DUNES, CO • GRAND CANYON II, AZ • WHITE SANDS, NM • DEATH VALLEY, CA • SAGUARO, AZ • BLACK CANYON, CO • CEDAR BREAKS, UT • FORT JEFFERSON, FL • JOSHUA TREE, CA • ZION, UT • ORGAN PIPE CACTUS, AZ • CAPITOL REEF, UT • SANTA ROSA ISLAND, FL • CHANNEL ISLANDS, CA • FORT LARAMIE, WY • TUZIGOOT, AZ • JACKSON HOLE, WY, • EFFIGY MOUNDS, IA • EDISON LAB, NJ • C&O CANAL, MD, DC, & VA • RUSSELL CAVE, AL • BUCK ISLAND REEF, VI • MARBLE CANYON, AZ • DENALI, AK • GATES OF THE ARCTIC, AK • KENAI FJORDS, AK • KOBUK VALLEY, AK • LAKE CLARK, AK • NOATAK, AK • WRANGELL-ST. ELIAS, AK • YUKON-CHARLEY, AK • ANIAKCHAK, AK • BERING LAND BRIDGE, AK • CAPE KRUSENSTERN, AK • MISTY FJORDS, AK • ADMIRALTY ISLAND, AK • BECHAROF, AK • YUKON FLATS, AK • GRAND STAIRCASE-ESCALANTE, UT • AGUA FRIA, AZ • CALIFORNIA COASTAL, CA* • GRAND CANYON-PARASHANT, AZ • GIANT SEQUOIA, CA • CANYONS OF THE ANCIENTS, CO • IRONWOOD FOREST, AZ • HANFORD REACH, WA • CASCADE SISKIYOU, OR • ANDERSON COTTAGE, DC • VERMILLION CLIFFS, AZ • CARRIZO PLAIN, CA • KASHA-
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
Color-bleed covers for professional printing
Title of Publication Subtitle of publication
Color-do not bleed covers for in-house printing
Title of Publication
Subtitle of publication The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these guidelines, you keep our brand strong. The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
these guidelines, you keep our brand strong. The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these guidelines, you keep our brand strong. The Wilderness Society has a new look. In order to come across as a united brand we must work together to ensure it is shown consistently. TWS created these visual identity guidelines to aid you in the production of TWS Communications and to support an effective and consistent visual identity and image for TWS. Effective use and consistent communications is important to the future of TWS. By adhering to these
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PUBLICATIONS
Standards
Instruct your printer to place the FSC (Forest Stewardship Council) logo near the bottom right corner. We recommend that you also include a description of other sustainable printing practices used, such as soy inks and recycled paper. Include the blue bar with The Wilderness Society’s office information at the bottom of the page. Include the TWS mission statement: Our mission is to protect wilderness and inspire Americans to care for our wild places. Include the date of the publication formatted like this: OCTOBER 2011
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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PUBLICATIONS
Newsletters E-Newsletters This section is under construction. We are aware that people are using different software, which creates complicated design issues. We are working on this problem and will provide a design solution that will provide the necessary visual consistency while allowing for targeted customized messaging.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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PUBLICATIONS
Taking Action
Fact Sheets
A Priority Landscape for Conservation
The Wilderness Society has been leading efforts to protect the Crown’s public lands for more than a decade. Together with public and private partners, we have achieved significant conservation victories, such as the 2006 legislation that protected the Rocky Mountain Front from new energy development and led to agreements by oil and gas companies to relinquish leases on more than 130,000 acres. But there is still much to do. Our goals include:
Wildlands Designations • Secure passage of the Rocky Mountain Front Heritage Act and the Blackfoot-Clearwater Stewardship Project, which would expand the Bob Marshall Wilderness Complex by 169,000 acres and create a 218,000-acre conservation management area
Restoration and Stewardship of Public Lands
• Help implement expanded and better-coordinated invasive weed control efforts through the Rocky Mountain Front Heritage Act
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• Secure passage of the North Fork Flathead Watershed Protection Act, which would withdraw the area from any future leases on federal lands
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• Establish sustainable local biomass production in the Blackfoot and Clearwater valleys, whereby wood waste is used to produce energy
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• Help land managers and conservationists develop strategies for forest management and target areas for protection using our scientific models that predict the fine-scale impacts of climate change on the Crown in the coming decades
Help Us Keep the Crown Intact! After years of dedicated conservation work, the public and Congress are more willing than ever to protect the Crown of the Continent, and our local conservation coalitions are strong. Now is the time to push through strategies that will lead to lasting protection. Please join us in this important work. Northern Rockies Office
The Bob Marshall Wilderness Complex, the third-largest protected wilderness in the country, was named for pioneering wilderness advocate Bob Marshall, co-founder of The Wilderness Society.
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Past logging and road building have left deep scares, while oil, gas and coal extraction, expanding motorized use and residential development threaten to unravel the Crown’s functionality today. The glaciers of Glacier National Park are melting due to climate change. The Canada lynx, bull trout, cutthroat trout, trumpeter swan, grizzly and other species are imperiled.
Protection of all eligible roadless areas
Crown of the Continent
• Retire the last remaining oil and gas drilling leases on the Rocky Mountain Front
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The charred husks of trees stretching as far as the eye can see are evidence of wildfires that still burn with regularity in the Bob Marshall Wilderness— and the green blanket of new growth underneath them reveals the promise of forest renewal. The perpetuation of wildfire and other natural processes at this scale is rare in the 21st century—and vital for maintaining habitat diversity and species adaptability in an era of climate change.
Our Vision
For
Follow the spine of the Rocky Mountains northward, and you arrive at the Crown of the Continent, an 18 million-acre expanse of Montana, British Columbia and Alberta so called because three mighty rivers—the Columbia, Missouri and Saskatchewan—spring to life here and flow to the far corners of North America. The Montana reaches of the Crown host the densest and largest grizzly bear populations in the Lower 48 and some of its last large blocks of roadless areas. Straddling the Continental Divide, these wildlands connect the deep forests of the Canadian Rockies with the Greater Yellowstone and Selway-Bitterroot ecosystems to the south.
In the Crown of the Continent, we have a rare opportunity to preserve a functioning ecosystem, one still supporting all the wildlife that Lewis and Clark encountered 200 years ago.
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We have two fact sheet designs, shown here. Please contact Communications for templates.
• Secure up to $90 million through the Collaborative Forest Landscape Restoration Act to enhance recreation, create new jobs, clean up streams, improve wildlife habitat and reduce wildfire threats to communities in the Swan, Blackfoot and Clearwater valleys
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Fact sheets are one or two-page documents that succinctly explain a program, issue, or other topic. They should include sidebars and compelling photos.
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(406) 586-1600
wilderness.org
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places. June 2011
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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C O M M U N I C AT I O N S
The Wilderness Society
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COMMUNICATIONS
Co-Branding
On occasion, The Wilderness Society will share its logo and brand identity with other entities.
Corporations:
The Wilderness Society enjoys mutually beneficial partnerships with corporations, and may grant use of our logo to them for promotional purposes. Corporate partners may not use our logo without a signed contract, and should work with Marketing for specific guidelines. All communications using The Wilderness Society’s logo must be coordinated through and reviewed by our Marketing department.
Coalitions:
The Wilderness Society may produce publications, fact sheets, or advertisements in coordination with other nonprofit organizations. Style guidelines depend on our level of involvement in a project. If TWS is the primary owner of a piece, then our normal publication guidelines for font, color and general layout should be used, as well as our outlined approval process. Other logos may appear to the right or below our logo. It is not necessary to employ TWS style standards in a piece owned or endorsed by many organizations in equal weight. In that case, it normally makes sense to include logos at the bottom or side of a page, in equal sizes and with at least ¼ inch of white space separating them.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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COMMMUNICATIONS
Web
Web Colors Blue: #003E63 Green: #548420 Orange: #E68C0F Brown: #705E30 Cream: #F7F6F1 Fonts ArnoPro – for graphic elements Palatino – serif web-friendly Trebuchet – san-serif web-friendly
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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COMMMUNICATIONS
Video
At The Wilderness Society, we are increasingly harnessing the potential of video to engage our audiences. Using consistent video protocols and brand standards will maximize the effectiveness of our multimedia strategy. Before beginning a video project, please contact the video working group in Communications for technical and creative guidelines. Once in production, follow these design protocols. Resolution: Use a 16:9 aspect ratio for shooting (widescreen); 1280 X 720 (HDTV) resolution is preferred. Branding: Title, closing, and lower third slides should use Arno Pro or Calibri fonts and should draw from the primary color palette. White text may also be used.
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Every video should conclude with a closing slide that includes The Wilderness Society’s logo and web identifier (wilderness.org). Communications can provide this image.
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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Contacts Please do not hesitate to contact Marketing for questions about brand and visual standards, or the Video Working Group about video standards.
Marketing:
Jennifer Stephens (206) 624-6430 x224 Lisa Dare (202) 556-2925 David Madison (406) 586-1600 x104
Video Working Group:
Tashia Tucker (303) 650-5818 x 123 David Madison (406) 586-1600 x104
The Wilderness Society’s mission is to protect wilderness and inspire Americans to care for our wild places.
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1615 M St., N.W. Washington, D.C. 20036 www.wilderness.org 202-833-2300 1-800-THE-WILD
The Wilderness Society
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PROTECT WILDERNESS AND INSPIRE AMERICANS TO CARE FOR OUR WILD PLACES.