ABOUT STUDIO ABSOLUTE
creativity found in crafting a beautiful print piece. Typography shines, texture
A successful and thriving brand is more than
rules and most importantly the
just a pretty face. It’s the result of strategic
messaging is there to stay as a consistent
thinking, planning, and a bird’s-eye view of the
reminder of the brand idea your
market and your customer. Design must tell a
company serves and provides.
story in a way that endears your target market to your story in a lasting and meaningful way.
Print design allows us to explore new textures,
Studio Absolute helps develop these connec-
textiles and methods that create a lasting and
tions, or as we call them–touchpoints.
unique brand experience. When was the last time you commented on a book cover,
Our clients are diverse and range from
brochure or business card just because it felt
startups to major corporations with multi-lev-
good in your hands? That’s the power of print.
el, complex brand architecture. Our passionate dedication to our clients allows us to deliver timely personal service and creative that is effective, intuitive, and beautiful. Studio Absolute’s role is to ensure your brand’s touchpoints are clear, consistent, and most
Print engages emotions,
importantly—remarkable.
and drives buying decisions.
With the web now being the norm for
It's there when you can't be.
communicating your visual brand; some would say print is losing relevance. We disagree. Having a tangible and physical piece that tells your company’s story is extremely powerful. We love the fine details and
RUSS MCINTOSH
them when Russ’ sketch arrived for the new ship
Principal + Creative Director + Designer
the government didn’t know they needed.
So how does an ex chain puller, ranch hand,
18 years after fumbling with the Mac CD drive
Hawaiian tour guide, forestry technician, log
and sending sketches to the President, Russ’
home builder, butcher and electrician end up in a
portfolio includes work recognized in the Oregon
design career? Your guess is as good as his…it
Addy’s and the books, Logolounge and Visual
would have been a lot easier to have known what
Marketing. He credits his strength in typography
he yearned to do, went to college and landed a
to several years as design director for a branding
design job. Instead, he took the winding adventure
firm where he had the opportunity to work on
of life that accidentally landed in design.
projects for Krusteaz, Ghirardelli and Thomas
Russ’ entry to the design world began at a small local newspaper in his hometown where on his
Nelson Publishers. This emphasis on strong typography helps drive the passion of our studio.
first day, he struggled to coax a CD from a Mac
While logo design remains the most challenging
and had to teach himself QuarkXpress in two
item on his schedule every week, helping a
weeks (the equivalent of learning a foreign
company realize the essence of their brand
language in the same time frame). In the process,
through a simple and beautiful mark is also the
he realized, “Hey, maybe I have an aptitude for
most gratifying.
this?” Yes, organize things, set type, use the grid, dork out on the details... It was here that his passion for design began to unfold. Russ grew up constantly sketching inventions. He was always curious about photography, signage, industrial design, dimension, order…yes things neatly placed. The Reagan administration probably didn’t know what hit
CHERYL MCINTOSH
publishers to ensure that projects were delivered
Principal + Strategy Director
on time and according to client direction.
Cheryl is an entrepreneur, artist, copywriter and
Cheryl’s involvement with the Advertising
professional chef-in-training at the COCC
Federation of Central Oregon, Opportunity
Cascade Culinary Institute. At Studio Absolute,
Knocks and COCC keeps her engaged with the
she works hand in hand with our clients to
community and in tune with local and national
communicate the essence of their company’s
trends in branding and advertising.
brand while cooking up ideas on how they can best engage with their target market. Her passion for efficient systems, good communication, and social justice began at a young age when she too reached out to Ronald Reagan in a plea for world peace. This was of course tempered with a dual plea of scheduling future addresses to the nation outside of prime time TV which interrupted the regularly scheduled shows–Fraggle Rock and Alf. Cheryl’s career in marketing evolved over the years while working and volunteering in resource development for several local non-profits. She entered the design cosmos when she became the Studio Manager for FaceOut Studio–a nationally recognized firm specializing in book design. Here she served as the liaison between the design team and major book
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