Editorial Samples

PACIfIC sAN DIeGO mAGAzINe [ layout, Design & Art Direction ]

[ Design and Art Direction ]

PACIfIC sAN DIeGO mAGAzINe [ layout, Design & Art Direction ]

B O D Y

IT UP

THE BOXING ZONE 1351 Palm Ave. Imperial Beach 619.429.8BOX theboxingzone.com

HILARY ACHAUER, editor a freelance writer and the living in San Diego, was Southern California regional

AMERICAN BOXING 2710 Garnet Ave. Pacific Beach 858.581.2694 americanboxing.net

women’s amateur boxing still gets champion in 2003 and fitness. in the ring for fun and

Girl FIGHT

BLACK TIGER GYM P 8670 Miramar Rd., Ste. San Diego 858.549.4050 blacktigergym.net

AND OPPOSITE BY HILARY

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1 THROWDOWN 3666 Midway Dr. Point Loma 619.223.5581 throwdownsandiego.com Throwdown is a brand new, two-story gym that’s a playground for martial arts and fitness enthusiasts. The gym offers a women-only Jiu Jitsu class and 12 separate training areas for everything from boxing to yoga. Trainer Tony is committed to taking female boxers to the next level, whether that’s losing 20 pounds or competing as an amateur or pro fighter.

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ACHAUER

ussd.com The techniques taught here are designed to give you control over every area of your life—from your weight to your career. Owner Bill will get you excited about using Kempo karate techniques for fitness, self-defense and discipline. Learn how to apply the physical to the mental and get in shape, curb your spending habits or grow your business… through karate!

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3 UNDISPUTED 3038 University Ave. North Park 619.299.BOXX (2699) sdundisputed.com

UNITED STUDIOS OF SELF DEFENSE 1749 Garnet Ave., PB 858.274.1229

Known for its family atmosphere (they don’t have membership cards and they greet everyone by name), a Undisputed combines gritty authenticity with amenities, including a sauna and tanning beds.

The gym features worldincluding class trainers, the number one female black belt in Brazilian Jiu Jitsu. This is a friendly— but serious—place to get involved in martial arts-based fitness.

CITY BOXING 1059 14th St. Downtown 888.FIGHT.08 cityboxing.com

THE BOXING CENTER 106 B Ave., Coronado 619.522.0988 m martialartsboxing.co

Most women come into City Boxing for conditioning and fitness, but those who take martial arts seriously find highly specialized trainers from all over the world.

This 6,000 square-foot facility features a 20-foot ring, a 13-foot sparring ring, 40 heavy bags and a full weight room.

Classes include boxing, kickboxing and JiuJitsu—all great ways to burn fat and get into peak physical condition.

WHITE DRAGON MARTIAL ARTS 7127 University Ave. La Mesa, 619.461.2760 whitedragonmartialarts.com

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The Boxing Club’s signature is a high level nt of personal involveme in the group classes— the instructors act as motivators and friends,

giving members specific instructions and encouragement. Now with five locations in San Diego, including their ot new 20,000 square-fo Carlsbad location, the local chain has changed its name to LAVA Sport & Fitness, featuring The Boxing Club.

ENCINITAS BOXING AND FITNESS 613 Westlake St. Encinitas 760.436.8682 Here the focus is on boxing form and technique. Boxing classes use traditional training techniques to

s whip fitness enthusiast and boxers into shape. Amateur and professional female and fighters train here, the gym has its own amateur boxing team.

Offering yoga and cardio classes, it’s a great place to learn the fundamentals of boxing and tighten those abs.

DO THE WORK.

of semi-nomadic people The Masai are a group Tanzania—an unlikely in Kenya and northern footwear trend that’s flying inspiration for a hot new a pair… and up. off the shelves at $249 and their long, lean bodies for known The Masai are Barefoot Technology (MBT) excellent posture. Masai the Masai experience shoes are meant to emulate soft, uneven ground, which of walking barefoot on your tone and lighten will the manufacturer says inner hamstrings, upper and feet and ankles, calves, and back. thighs, buttocks, stomach

Ocean Beach 619.674.4677 thestrongholdsd.com

THE BOXING CLUB 5850 El Camino Real Carlsbad 760.603.0882 theboxingclub.net

WALK

this way LET THE ANTI-SHOES

THE STRONGHOLD CROSSFIT & BRAZILIAN JIU JITSU 2176 Chatsworth Blvd.

es arts for sweat-soaked warehous to boxing and martial from juice As more women turn gyms were bare bones, e, offering everything Ten or 15 years ago, boxing have turned full-servic Girlfight, has taken on new meaning. world, martial arts gyms Million Dollar Baby and enter this male-dominated popularity of films like sight. Now, as women or enter the ring, try . Thanks in part to the looking to get in shape with a good ass-kicking by one.

Diego. Whether you’re bars to saunas—along like a girl or get beaten popping up all over San are fight to gyms arts prepared be boxing and martial the fighter within. Guys, ndly gyms to release one of these female-frie

ALL STORIES THIS PAGE

S O LEG MA, N FAT).

LOOK SS (AND LE

SAN DIEGO FIGHT CLUB 941 Broadway, El Cajon 619.447.110 0 sdfightclub.com

OUT OF THE RING, GET IN SHAPE, IN AND .

MARTIAL ARTS GYMS “fight like a girl” AT THESE BOXING AND fitness, self defense and the thrill of competition, the phrase without a woman in

B O D Y

KRANK

NS: ADDITIONAL SELECTIO

called a Krankcycle; the in The newest innovation workout is Kranking. The fitness training was born Krankcycle is like a Spinning In the right here in San Diego. bike but with pedals for 2002, the creator of Spinning, sit or hands. You can either (a.k.a.

Johnny Goldberg stand, moving your arms Johnny G.), was in La Jolla ently together or independ ed attending the Challeng justable height-ad the turn to annual Athletes Foundation’s you a crank. Kranking gives Cove. the fundraiser, the Tour de fast power workout for one and Out of curiosity, he rode upper body and core, s. of the athlete’s handcycle it’s a great way to retain Though he’s a worldwhen cardiovascular fitness and expert renowned fitness the legs need a rest. seasoned athlete, he was If you’ve ever been sidelined exhausted just ten minutes e by a leg injury, you know into riding. The experienc cardio a fivethat 90 percent of the inspired him to begin to equipment in gyms exercises year journey to find a way is fuel a the lower body. Kranking use the upper body to to the first fitness program cardiovascular workout. and arms use primarily the is Johnny G.’s invention

FOR MORE INFO, VISIT

shoulders for cardio training.

This is great news for anyone who can’t use their lower limbs, as well as for people who are bored with the same old options for upper body conditioning. Research shows that well-developed upper bodies build strength and endurance, and increase to your metabolism—not mention making you look great in a tank top.

The Krankcycle was unveiled in 2007; Kranking classes at are exclusively available in Frog’s Fitness locations Carmel Mountain Ranch, and Encinitas, Solana Beach Long Beach.

YCLE.COM FROGSFIT.COM OR KRANKC

in 1997 by a Swiss MBT shoes were invented The shoes have a thick, engineer, Karl Mueller. and a hard center under convex sole, a soft heel sole lengthens the the arch. The curved, layered and encourages use posture body into an upright Walking or jogging in of neglected muscle groups. muscles and burns MBT shoes engages weakened tone and strengthen more calories, which helps when you’re standing still, rarely-used muscles. Even work to maintain a muscles your MBT shoes make center of balance. been available in the Although the shoes have they have only recently United States since 2003, those who care about become a hot item among The spring 2008 line style as much as function. a on the Mary Jane and features a modern twist upper, microfiber leather Nubuck a sandal with and the signature onelining, split leather insole and-a-half inch sole.

LE AT: MBT SHOES AVAILAB nt Foot Solutions / Clairemo ions.com 858.272.3668 » footsolut

/ UTC, Fashion Valley The Walking Company thewalkingcompany.com Plaza Lady Foot Locker / Horton ladyfootlocker.com JCarl Shoes / Del Mar jcarlshoes.com

PACIFICsandiego.com

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PACIFICsandiego.com

A PERFECT FIT

S T Y L E

BY MING S. PHOTOGRAPHED

WU

STYLED BY JENNIFER HERMAN HAIR BY MARYL VELBECK MAKEUP BY LIBBEY LAZARUS LOCATION LIAISON: HEIDI HAGEMAN STYLIST’S ASSISTANT: LAURA HERMAN MODELS: ANGELA MARCELL O, RAY SEITZ

WORKIN’ IT AT DOWN NEW ME TOWN’S GA-GYM, EPIC FIT ATHLET IC CLUB

FIT ATHLETIC CLUB Sweat in style at Fit Athletic Club, a chic, urban, 40,000 square-foot workout mega-plex overlooking Petco Park. Fit offers personalize d training, state-of-the-art equipment and full martial arts, aerobics, spinning and yoga studios.

Diamond View Tower, 10th & J Streets, Downtown 619.764.5348 » fitathletic. com

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PACIFICsandiego.com

ON ANGELA: Turquoise side-tie shorts by Shakti Activewear bodywearboutique.com; available at Firefly, $42, catchthespar white shoes with rainbow k.com; print bra top by Couture detail by Nik available at Blends, Fresh Karat available at Stephanie’s Activewear available at Bodywear $80, blendsus.com; white Shoes, $29. ON RAY: Black and yellow bangles available Boutique, $35.99, side stripe shorts by Sauvage at Now & Then Fashions,

by Elizabeth Southwood available $5 each; coral headband by at Sauvage, $46; Blue shoes

by Puma available at Blends, $95.

[ Design and Art Direction ]

BETTER CHEMISTRY [ LOGO ] [ CATALOG COVER]

[ CATALOG INSIDE SPREADS]

What could be as cool as Better Chemistry’s clothing line?

Well, just the freshest home essentials line in the marketplace... The crew at Better Chemistry creates a new canvas for art application with its home essentials line, starting with of a full range of barware, clocks, lamps, and mirrors. Better Chemistry, experiments in living for your home!

[ INSIDE SHIRT TAGS ]

DE MA

[ 34 - 36 ]

IN

100% COTTON / 100% ALGODON

THE A US

What could be as cool as Better Chemistry’s clothing line? Well, just the freshest home essentials line in the marketplace... The crew at Better Chemistry creates a new canvas for art application with its home essentials line, starting with of a full range of barware, clocks, lamps, and mirrors. Better Chemistry, experiments in living for your home!

MACHINE WASH COLD SEPARATELY W/LIKE COLORS LAVAR EN MAQUINA CON AGUA FRIA SEPARAR POR COLORES ONLY NON-CHLORINE BLEACH IF NEEDED SOLO BLANQUEADOR SIN CLORO USAR SECADORA

[ 34 - 36 ] 100% COTTON / 100% ALGODON MACHINE WASH COLD SEPARATELY W/LIKE COLORS LAVAR EN MAQUINA CON AGUA FRIA SEPARAR POR COLORES

TUMBLE DRY LOW CICLO LENTO DO NOT IRON ON DECORATION NO PLANCHAR LA DECORACION

daydream believer inside out pint glass

ONLY NON-CHLORINE BLEACH IF NEEDED SOLO BLANQUEADOR SIN CLORO USAR SECADORA

16 oz. clear glass with solid color exterior and designed interior.

Available in Black and Yellow SKU #: BCH-DRE-PT-IO

daydream believer clear pint glass 16 oz. clear glass SKU #: BCH-DRE-PT-CL

PRICE: $4.00

tear drop clear pint glass 16 oz. clear glass SKU #: BCH-TEA-PT-CL

PRICE: $4.00

PRICE: $4.00

MADE IN THE USA

TUMBLE DRY LOW CICLO LENTO DO NOT IRON ON DECORATION NO PLANCHAR LA DECORACION daydream believer martini shaker set 22 oz. clear glass shaker and two 7.5 oz. clear martini glasses SKU #: BCH-DRE -MT

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PRICE: $20.00

splatter martini shaker set 22 oz. clear glass shaker and two 7.5 oz. clear martini glasses SKU #: BCH-SPL-MT

PRICE: $20.00

teardrop martini shaker set 22 oz. clear glass shaker and two 7.5 oz. clear martini glasses SKU #: BCH-TEA-MT

PRICE: $20.00

INTRODUCTION Of sCION [ scion Rally event ]

[ Logo ]

[ 6ft. Standee ]

[ Shirt and Lanyard ]

[ Flyer ]

HOllYWOOD sTARleT [ Catalog ]

[ Design and layout ]

Paradigm Hang Tags

Daydream

ngs

m Catcher Earri design name: Drea

photos:

nt / details:

tration / placeme

product design illus

.5”

[ DESIGNED DAYDREAM LOGO ]

3”

design name: product design

illustration / plac

ement / details:

DAYDREAM CATALOG Helped concept a line of jewelry, journals, purses and sunglasses for women. Took photos: photos and illustrated each of the 300 items for a catalog presentation.

design name: product design

Mod tree jewelry tree with mesh leaves, wooden base with opening drawers 18”

Apple Tree vanity rectangular easel back

Apple Tree vanity; oval easel back

Seed Necklace

illustration / plac

ement / details:

photos:

Tony Hawk’s Underground [ THUG ]

Designed all packaging according to strict Activision gaming guidelines, all ad campaigns and logos.

Tony like you've never seen him before.

Compatible with the PlayStation game console and compatible with the PlayStation 2 computer entertainment system.

© 1999-2001 Activision, Inc. and its affiliates. Published and distributed by Activision Publishing, Inc. Activision is a registered trademark and Activision O2, Tony Hawk's Pro Skater and Pro Skater are trademarks of Activision, Inc. and its affiliates. All rights reserved. Tony Hawk is a trademark of Tony Hawk. PlayStation 2 and GameCube versions developed by Neversoft Entertainment, Inc., Playstation version developed by Shaba Games, LLC, and Game Boy Color version developed by HotGen Studios Ltd. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. ™, ®, Game Boy Color and Nintendo GameCube logo are trademarks of Nintendo. The ratings icon is a trademark of the Interactive Digital Software Association. All other trademarks and trade names are the property of their respective owners.

All new flatland tricks like Caspers, the Primo, and the Handstand Manual.

Skate with friends in all new online play.

Massive Living Levels include interactive pedestrians, traffic, and other skaters.

Enter the ultimate skater’s world. Weave through traffic, avoid annoying pedestrians and cause natural disasters as you shred through 8 massive living levels in the ultimate skating challenge. Skate as the legendary Tony Hawk... or create your own legend with the improved Create-a-Skater feature where you can choose from hundreds of looks. Master new tricks using the same tight THPS2 controls and check your skills by taking it online against your friends across town or around the globe. Welcome to my world.

Featuring songs by Alien Ant Farm, Motorhead, and Ozomatli.

Sountrack available on Maverick Records.

IN*CROWD

IN*CROWD CATALOG Helped concept a line of jewelry, journals, purses and sunglasses for women. Took photos and illustrated each of the 300 items for a catalog presentation.

Picture

Picture

[ JEWELRY HOLDER ]

[ JEWELRY AND PICTURE HOLDER ]

[ MAKE-UP KIT ]

AmeRICAN RACING CATAlOG AND ADs [ Catalog ] .qxd

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Page 17

AMERICAN MUSCLE

AMERICAN MUSCLE

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Table of Con

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SER LBY LEGEND CARROLL SHE RRAIN ATX ALL-TE & DUALIE CK TRU , SUV MUSCLE AMERICAN CAR PASSENGER ®

3-4 5-8

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SERIES 9-16 PRO ESSORIES 17-18 ACC

31-34

american muscle 2006 FULLLINE CATALO G AMERICAN RACING

19-22

Muscle is more than power, it’ s a state of mind. America n Racing’s line of forged and cast wheels are the perfect way to express yourself and show the world just what muscle really is. Our styles are specific ally designed to fit the latest muscle cars and perform to the high standar ds you have come to expect.

So get out there and flex your muscle.

2006 Dodge Charger RT on 20x8.5 Black built by Spade Kreations riding Rogues wrapped with Toyo Tires

new

new

2003 Corvette Z06 riding on Forged Z50s wrapped with Toyo Proxes

new new

RAZOR

Series No. 198 / 698 FWD/R WD Sizes: 16x7.5 , 17x7.5, 17x9, 18x9, 20x9 1-Piece Chrome Center/ Polished Rim

age ]

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23-28 29-30

2006 Shelby

GS6 Shelby Autos, Inc.

ROGUE

Series No. 373 / 673 FWD/R WD Sizes: 17x8, 18x8.5, 20x8.5, 20x10 1-Piece Painted /Machined Alloy 1-Piece Chrome Plated Alloy

Supercharger

by Paxton

REBEL

Series No. 399 / 699 RWD Sizes: 17x9, 18x9, 18x10, 20x8.5 1-Piece Painted /Machined Alloy 1-Piece Chrome Plated Alloy

SHELBY RAZOR ®

Series No. 198S FWD Sizes: 17x9, 18x9, 20x9 Gun Metal Center/ Machined Rim/Clear Coated Shelby logo on spoke

GT5

Series No. 9310 RWD Sizes: 19x8.5, 19x10, 20x8.5, 20x10 1-Piece Chrome Forged Alloy

Z50

Series No. 9350 RWD Sizes: 19x8.5, 19x10, 20x8.5, 20x10 1-Piece Chrome Forged Alloy

20x9 Shelby® Razors

Shelby and Cobra are registered tradem Inc. used under license by America arks of Shelby Licensing, n Racing Equipm ent, Inc.

[ Inside Spread

]