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CONCEPT & BRAND ING GUIDELINES
A B O U T
S T U D I O
Studio Magazine is a quarterly magazine documenting art, design and photography. Each issue of studio explores a different concept of art with issue one being contemporary photography. Studio magazines main aim is to showcase artist talent from around the world from all expertise levels. Studio aims to create something visually appealing to the veiwer, to insirer and to enertain the reader. The magazine is called Studio as the meaning of Studio� is a room where an artist, photographer, sculptor, etc. works�. Studio magazine is a space to showcase artistic talent.
T H E
T A R G E T
A U D I E N C E
Studios main target audience are people who take a keen interested in art and design. This could include art and design students and working creatives. The magazine aims to get artist talent acknowledged by people who would be interested in employing them. For example in issue one Studio explores contemporary photography. A senior within the creative industry could be looking for a photographer as this might get the photographers work noticed. The other idea is to insire young creatives as well. Where would the creative industry be without insiration from other peoples work. The idea of showcasing work from around to world is so we can see artistic talent from a wider spectrum and get the creatives work noticed intentionally.
T H E
M A G A Z I N E
S T Y L E
Studio is stylish and simplistic to go with show casing contemporary work as Studio want to create a contemporary theme. The simplistic design is also used to create a sleak style without over shadowing the main artwork as that is the main focas of the pages.
P RI CE
AN D
S U BS C RI P TION S
Studio Magazine is a quarterly magazine which is sold at £13 per issue. Studio will be sold in shop for example art shops and retailer shops such as W H Smiths. Readers can pay a yearly subscription of £140n
Ma gaz ine 205 x 275mm
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: 205mm
275mm
C O M P E T I T O R S
COLOUR PALETTE
R : 1 1 3 G : 1 0 6 B : 1 0 0
R : 0 G : 0 B : 0
C : 5 0 % M : 4 4 % Y : 4 7 % K : 3 3 %
C : 1 0 0 % M : 1 0 0 % Y : 1 0 0 % K : 1 0 0 %
L : 4 5 A : 1 B : 4
L : 0 A : 0 B : 0
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# 706a63
R : 1 1 3 G : 1 0 6 B : 1 0 0
C : 5 0 % M : 4 4 % Y : 4 7 % K : 3 3 %
L : 4 5 A : 1 B : 4
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TYPEFACES & STYLES
P A G E
H E A D E R S
P H O T O G R A P H E R S (All
uppercase)
F O N T
U S E D :
L A T O
N A M E
B L A C K
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z F O N T
S I Z E
1 4 P T
F O N T
F i t
T R A C K I N G
t o
f i l l
a b o v e
l i n e s .
P H O T O G R A P H E R S
L E A D I N G 1 6 . 8 P T
N A M E
P A G E
S U B H E A D I N G
H E A D I N G S
About the photographer, what they do and where they are from. Photographers contact information.
F O N T
U S E D :
F O N T
S I Z E
L A T O
I T A L I C
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
1 2 P T
I n f o r m a t i o n
i n b e t w e e n
t h e
l i n e s .
About the photographer, what they do and where they are from.
Photographers contact information.
L E A D I N G 1 4 P T
M A I N F O N T
B O D Y U S E D :
T E X T L A T O
L I G H T
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z F O N T
S I Z E
8 . 5 P T L E A D I N G
1 0 . 2 P T
T R A C K I N G
0 P T
DROP CAPS Use a drop cap of 3 lines at the beggining of each page of a new photographer.
PA G E N U M B E R S A N D F O O T E R S FONT: Lato Light SIZE: 6PT LEADING: 7.2PT TRACKING: 260 VERTICAL SCALE:100% HORIZONTAL SCALE:100%
never add a page number or footer when the image is on a full spread\page.
L O G O
D E S I G N 76 mm
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Logo size for front cover FONT: Lato Black SIZE: 36PT LEADING: 43.2PT TRACKING: 1500 VERTICAL SCALE:100% HORIZONTAL SCALE:100%
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Scaling the logo up or down without distoring the shape is acceptable.
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Use of nagative space is acceptable.
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Logo overlaying a colour and a different coloured logo over colour.
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Logo covering an image as long as the logo is still readable/ clearly visable.
Studio magazine. Firstly I would like to thank everyone that has contributed to our first issue. It has been an absolute pleasure to work with such talent from acorss the world and have throughtly enjoyed creating Studio. Here at Studio we focus primaily on show casing artist talent from around the world, with each issue exploring a different concept of art. Throughout issue one Studio have searched high and low and selectivly picked stunning contempory photography. The contributers come from all expertise levels to create a magazine that will be astechilly pleasing to the reader.
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Overlaying the logo over text.
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Changing the colour of the logo.
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Angling the logo.
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Changing the thickness of the outer square in comparison to the type.
U Distorting the logo.
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Stroke on the logo.
Image covering the logo so you cannot read/see the logo.
Colour of type that blends in with the background colour.
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Text too big in comparison to the box.
IMAGES Never distort the photographs.
Never crop the photographs.
never overlay text over and image never overlay text over and image never overlay text over and image never overlay text over and image never overlay text over and image never overlay text over and image never overlay text over and image never overlay text over and image
Never put text over an image.
MARGINS AND COULMNS
40mm
40mm
Text margins and columns, do not write outside of the margins.
20mm
20mm
Keep imagary within text unless its a full page spread. 20mm
GUIDES AND GRIDS
This is the baseline grid I followed when putting text in, in order to keep text at the same height within the lines.
These are the messurements of the baseline and document grid.
This is the simple document grid I followed in order to help me keep everything in line.