Say goodbye to online business struggles and allo to exceptional ecommerce solutions.
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Allo Agency
Our Story
Introduction
P.4 –––––––––– Our Story P.5 –––––––––– Slogan P.6 –––––––––– Giving Back P.7 –––––––––– Our Mission P.8 –––––––––– Our Values
Brand Guideline
01
04
Logo Usage
Photography Style
P.9 –––––––––– Logo Usage Guidelines
P.25 –––––––––– Photography Moodboard
02
05
Color Usage
Illustration Style
P.14 –––––––––– Color Usage Guidelines
P.35 –––––––––– Illustration Moodboard
03
06
Typography Usage
Iconography
P.19 –––––––––– Typography Guidelines
P.37 –––––––––– Iconography
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Allo Agency
Brand Guideline Introduction –––––––––– Our Story
Our Story Allo Agency is a leading e-commerce agency located in Toronto, Canada. We help entrepreneurs sell more with premium digital assets and custom e-commerce solutions.
Our story starts in 2017 when our founder, a then university student, started a profitable e-commerce business. She then applied her knowledge and experience as a business owner and graphic designer to help other businesses start, build and grow their online stores. Long gone are the days of answering conference calls at the university cafeteria. Today, we have a wonderful team of experts, from all around the globe, that eagerly work together to offer unmatched digital products and services.
Page 4
Allo Agency
Brand Guideline Introduction –––––––––– Slogan
Say goodbye to online business struggles and allo to exceptional ecommerce solutions.
Page 5
Allo Agency
Brand Guideline Introduction –––––––––– Giving Back
Giving Back At Allo Agency, we’re proud to support youth organizations with coding and digital skills building initiatives. For every product and service sold, we donate one percent of our profits to the following organizations:
Page 6
Allo Agency
Brand Guideline Introduction –––––––––– Our Mission
Our Mission To offer exceptional Shopify themes and services for startups and established brands.
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Allo Agency
Brand Guideline Introduction –––––––––– Our Values
Our Values
Connect
Commit
Create
1
2
3
Our team is a friendly, energetic
We commit to our work and make it
Being creative and thinking outside
and motivated bunch. We foster
a priority to go above and beyond.
the box is a daily occurrence, and we
a great working environment and
Our commitment to our clients and
love it! Building something from
carry this forward to our clients
customers is a key ingredient in our
nothing is extremely rewarding for us
and customers.
success as well as theirs.
and gives meaning to what we do.
Page 8
Brand Guideline Part 1 –––––––––– Logo Usage
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
01
Logo Usage
Page 9
Allo Agency
Brand Guideline Part 1 –––––––––– Logo Usage
horizontal logo
vertical logo
Brand Logo
The nature of the elements in the logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times. The horizontal logo is the main associating logo of the brand that appears predominately within brand materials. The vertical logo can be used in cases where the space does not accommodate the horizontal logo.
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Allo Agency
Brand Guideline Part 1 –––––––––– Logo Usage
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion
Minimum Width:
Minimum Width:
20mm
12mm
Logo Clearspace & Minimum Size
zone indicates the closest any other graphic element can be positioned in relation to the logo. For both horizontal & vertical logo, the minimum clearspace is determined by the height and width of the letter “a” from “allo”. The logo shall never be streched and should be resized proportionately at all times.
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Allo Agency
Brand Guideline Part 1 –––––––––– Logo Usage
Do not create compositions that
Do not rotate or reflect
Do not resize or modify
Do not add any unofficial
are not provided in the guideline
the logo
any part of the logo
elements in the logo
Incorrect Usage
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Allo Agency
Brand Guideline Part 1 –––––––––– Logo Usage
Do not compress or stretch
Do not use gradient,
Do not change the color of
Do not add in special
the logo, always resize
always refer to the color
logo, always refer to the
effects such as drop
proportionately
usage guideline
color usage guideline
shadows or 3D effects
Incorrect Usage
Page 13
Brand Guideline Part 2 –––––––––– Color Usage
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
02
Color Usage
Page 14
Allo Agency
Brand Guideline Part 2 –––––––––– Color Usage
The domininant color of the brand logo is black on colored backgrounds.
Logo Color Usage
Page 15
Allo Agency
Brand Guideline Part 2 –––––––––– Color Usage
Brand Colours
Our brand colors can be used to create gradient backgrounds for brand application use.
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Allo Agency
Brand Guideline Part 2 –––––––––– Color Usage
Blue
#D5E0F1
Pink
#F1BFB7
Orange
#FEDEC7
Green
#CEE5E3
C15 M7 Y0 K0
C3 M28 Y21 K0
C0 M14 Y20 K0
C18 M2 Y10 K0
R213 G224 B241
R241 G191 B183
R254 G222 B199
R206 G229 B227
Cream
Brand Colours
#F8F5EC
White
#FFFFFF
Black
#000000
C2 M2 Y6 K0
C0 M0 Y0 K0
C75 M68 Y67 K90
R248 G245 B236
R255 G255 B255
R0 G0 B0
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Allo Agency
Brand Guideline Part 2 –––––––––– Color Usage
Cream Blue
Cream Pink
Cream Orange
Cream Green
#D5E0F1
#F1BFB7
#FEDEC7
#CEE5E3
#F8F5EC
#F8F5EC
#F8F5EC
#F8F5EC
Gradient Colours
Page 18
Brand Guideline Part 3 –––––––––– Typography Usage
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
03
Typography Usage
Page 19
Allo Agency
Brand Guideline Part 3 –––––––––– Typography Usage
Nagaiya https://creativemarket.com/identitype.co/5345326 -Nagaiya-Font-Family-With-Variable
Aa
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijkl mnopqrstuvwxyz 1234567890 !@#$%^&*()+
Typography plays a large role in the brand identity. We use a serif typeface called Nagaiya to add character and personality to the brand. The serif typeface is used for Slogan and Heading.
Primary Typeface
Page 20
Allo Agency
Brand Guideline Part 3 –––––––––– Typography Usage
Poppins https://fonts.google.com/specimen/Poppins
Aa
ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghij klmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Typography plays a large role in the brand identity. We use a sans serif typeface called Poppins to add character and personality to the brand. The sans serif typeface is used for subheaders and
Primary Typeface
smaller exerts of text that require further emphasis.
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Allo Agency
Brand Guideline Part 3 –––––––––– Typography Usage
Work Sans https://fonts.google.com/specimen/Poppins
Aa
ABCDEFGHIJKLMN OPQRSTUVWXYZ áâàäãåabcdefghijkl mnopqrstuvwxyz 1234567890 !@#$%^&*()+
Work Sans is the secondary typeface. The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Work Sans should appear
Secondary Typeface
smaller in scale in relation to Poppins.
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Allo Agency
Brand Guideline Part 3 –––––––––– Typography Usage
Subheading In Poppins Medium
Heading with Nagaiya Semi Bold The heading above is Nagaiya Semi Bold. Poppins Medium is used for smaller exerts of text that require further emphasis such as this paragraph.
The brand slogan uses a combination of Nagaiya Medium and Nagaiya Medium Slanted.
Work Sans regular is used for body copy. Work Sans light can also be used when a slightly more delicate weight is needed. Poppins Medium is also used for smaller exerts of text that require further emphasis, such as the paragraph above.
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity,
Say goodbye to online business struggles and allo to exceptional ecommerce solutions.
Typographic Hierarchy
consistency and a legible hierarchy for all communications.
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Allo Agency
Brand Guideline Part 3 –––––––––– Typography Usage
Subheading In Poppins Medium
Heading Highlights in Nagaiya Bold Work Sans regular is used for body copy. Work Sans light can also be used when a slightly more delicate weight is needed. Poppins Medium is used for subheadings. Work Sans SemiBold can be used to highlight or emphasize certain area of body copy text.
Buttons In Poppins Medium
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity,
The brand slogan uses a combination of Nagaiya Medium and Nagaiya Medium Slanted.
Say goodbye to online business struggles and allo to exceptional ecommerce solutions.
Typographic Hierarchy
consistency and a legible hierarchy for all communications.
Page 24
Brand Guideline Part 4 –––––––––– Photography Style
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
04
Photography Style
Page 25
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Our photography style is fun and quirky. Included are samples of how our
Photography Style
photography style should look like.
Page 26
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Say goodbye to online business struggles and allo to exceptional ecommerce solutions.
Being creative and thinking outside the box is a daily occurrence, and we love it!
Page 27
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 28
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 29
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 30
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Product
Our photography style is clean and simple. Included are samples of how our photography style should look like.
Photography Style Page 31
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 32
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 33
Allo Agency
Brand Guideline Part 4 –––––––––– Photography Style
Page 34
Brand Guideline Part 5 –––––––––– Illustration Style
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
05
Illustration Style
Page 35
Allo Agency
Brand Guideline Part 5 –––––––––– Illustration Style
Illustration Style
Our illustration style is based on grainy textured gradient backgrounds.
Page 36
Brand Guideline Part 6 –––––––––– Iconography
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
06
Iconography
Page 37
Allo Agency
Brand Guideline Part 6 –––––––––– Iconography
Learn
Shop
Design
Build
Grow
Creativity
Community
Commitment
Iconography
Page 38
Creating memorable brands that get all-day, allwhere. struggles goodbye to noticed online business
Say and allo to exceptional ecommerce solutions.