Kimberly Heard Portfolio
heardk95@gmail.com
Kimberly Heard Creative & Social Media Marketing Director
(205) 434-5102
Projects Visual Arts Practice Commissioned Artist, 2020 SD Practice, City of San Diego
Education I help businesses find creative ways to engage with their target markets. For many businesses, tackling digital marketing can be a real
University Of California Visual Arts Sep 2017 - Aug 2019 San Diego, La Jolla, California
challenge. Every day, new apps are launching, making your business's digital presence essential to your success. But, when
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your business's success is in the hands of creators, you need a
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creative partner who you can trust to see your vision through; One that will make it a point to thoroughly understand your
Latin Honors Cum Laude; Graduated within the top 14% of class population with 3.8 GPA Selected for the Department of Visual Arts Studio Honors program, elected as Committee Chair for outstanding performance
specific goals and strategize a plan to make them come to life. Whether you need a website design, an updated brand guide, content for social media, or social media management, I will partner with you and make your vision come to life. Think your business could use a helping hand? Contact me for a commitment-free consultation.
Languages English
"Branding is the art of aligning..."
Jay Baer
Soft Skills • Communication • Time
Work Experience ELECTRIQ MARKETING Social Media Marketing & Influencer Coordination Jan - Present (Remote) San Diego, CA Developed conceptual creative ideas and Social Media marketing campaigns for multiple clients while directing the execution by department team members • • •
Increased Engagement rate by 60% Increased Organic Reach by 65% Increased Audience Size by 9.75%
Developed and oversaw the execution of Influencer Marketing strategies to increase client brand awareness and conversion rates MoM. • •
Increased overall profile reach by 114% in 3 mos for Influencer Marketing campaign Increased overall campaign conversion rates by 5x through organic unpaid Influencer Marketing while maintaining a CPE below $0.104
Developed systems, procedures, and documentation to better manage company teams and client relationships • • • • •
Standardized Confidential information processes Team Member On-Boarding/Off-Boarding processes Client Social Media On-Boarding/Off-Boarding processes Pitched Social Media Services to Prospective Clients Performed Social Media Audits and proposed new strategies to prospect clients for organic Social Media Marketing Estimated prospects potential opportunities and calculated hourly scope to generate Client SOWs for billing
Management Skills
• Problem
ELECTRIQ MARKETING
• Conflict
Director, Social Media Manager
• Taking
Jun 2021 - Jan 2022 (Remote) San Diego, CA
Solving
Resolution
• Planning
& Organization
Criticism
• Negotiation
Executed high-level Social Media content strategies to increase account engagement, organic profile reach, establish strong digital communities while increasing website traffic for multiple clients. •
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Generated 640K organic reach by ideating and developing social media content using Adobe Creative Cloud as well as mobile content creation tools on TikTok, IG, and others. Provided stakeholders regular updates on profile performance via email on KPI metrics with weekly and monthly reports. Ideated and generated social media content using videography and photography tools like Adobe Lr, PS, Il, and Pr as well as mobile content creation tools on TikTok, IG, and others. Collaborated closely with the social media Director and Creative team to generate photo and video creatives for use by the Paid Ads team in sales promotion. Generated promotional product imagery for website and marketing campaign development. Pioneered the development of company-wide Social Media Content Creation as a company service to be offered to clients
FREELANCE Social Media Management 2020 - Jun 2021 San Diego, CA Provided social media management services to local small businesses to assist in their financial survival during the Covid-19 Pandemic •
Introduced and managed in-app shopping integrations to increase accessibility
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Provided Social Media content strategies to increase overall profile performance
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Monitored KPI metrics MoM to monitor client goals and overall account performance
Skills Adobe Ps, Lr, Ai, Pr Final Cut Pro Hubspot, Later Google Analytics G Suite GRIN Influencer Marketing Software Photography Videography
Product Photoshoots
Social Media 2022
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640k
Increase in Organic Reach
Shareable Content and Graphics
60%
Increase in Engagement
FRSH+Faith Clothing Co.
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URESEARCH
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Big Country Beverages
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Fotos by Nomi
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