Kosha is a premium brand offering cozy soft accessories KOSHA
BRAND GUIDELINE
(socks, hats, scarves) for the modern young woman.
CONTENTS
BRAND GUIDELINE
Contents
About
3
Logo Usage
4
Typography
12
Color Usage
8
Photography Style
16
ABOUT THE BRAND
BRAND GUIDELINE
About
“Cozy essentials for every-day wear.” Kosha is a premium brand offering cozy soft accessories (socks, hats, scarves) for the modern young woman.
AT TR I BU TE S
Minimalist
Elegant
Luxury
Cozy & Soft
LOGO USAGE
BRAND GUIDELINE
Logo Usage
1.0
It is important that our branding remains consistent. Please obey the brand style guide KOSHA
BRAND GUIDELINE
for consistent brand communication.
ABOUT THE BRAND
BRAND GUIDELINE
Brand Logo
LOGOTYPE
LOGOMARK
Our brand logo consists of a logotype and logomark. In most cases the logotype
The nature of the elements in the main logo should not be modified, recreated or
shall be presented as the primary logo in all brand materials for consistency in
transformed in any way. The logo shall never be streched and should be resized
brand communication.The logomark acts as the identifying mark of the brand. The
proportionately so that they are legible at all times.
logomark is ideal for social media avatars, stamps, wax seals, and stickers.
ABOUT THE BRAND
BRAND GUIDELINE
Logo Clearspace & Minimum Size
For logotype, the minimum clearspace is
For logomark, the minimum clearspace
determined by the height and width of the
is determined by the 1x the size of the
letter O from the logotype.
logomark itself.
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
Minimum Width: 15mm
Minimum Width: 6mm
ABOUT THE BRAND
BRAND GUIDELINE
Incorrect Logo Usage
Do not create compositions that are not
Do not rotate or
Do not resize or modify any
Do not add any unofficial
provided in the guideline
reflect the logo
part of the logo
elements in the logo
Do not compress or stretch the logo,
Do not use gradient, always refer to
Do not change the color of logo, always
Do not add in special effects such
always resize proportionately
the color usage guideline
refer to the color usage guideline
as drop shadows or 3D effects
COLOR USAGE
BRAND GUIDELINE
Color Usage
2.0
It is important that our branding remains consistent. Please obey the brand style guide KOSHA
BRAND GUIDELINE
for consistent brand communication.
COLOR USAGE
BRAND GUIDELINE
Brand Colors
White
Cream
Pink
Grey
Bronze
Brown
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
C0 M0 Y0 K0
C2 M4 Y4 K0
C7 M11 Y10 K0
C6 M7 Y4 K0
C20 M35 Y49 K0
C69 M72 Y61 K53
RGB
RGB
RGB
RGB
RGB
RGB
R255 G255 B255
R246 G240 B238
R233 G221 B218
R236 G232 B234
R203 G165 B133
R59 G48 B53
HEX
HEX
HEX
HEX
HEX
HEX
#FFFFFF
#F6F0EE
#E9DDDA
#ECE8EA
#CBA585
#3B3035
COLOR USAGE
Logo Color Usage WHITE
CREAM
PINK
GREY
BRONZE
BROWN
For primary usage, the brand logo is used in brown againts white, cream, pink, grey and bronze color background. For secondary usage, the brand logo can be used in white againts brown color background or in B&W when color options are not applicable.
BRAND GUIDELINE
COLOR USAGE
BRAND GUIDELINE
Color Hierarchy 01
03
01
White, Cream, Pink and Grey are the most commonly used background colors.
02
Brown is mainly used as text color.
02 03
Bronze is used as secondary background & text color.
TYPOGRAPHY
BRAND GUIDELINE
Typography
3.0
It is important that our branding remains consistent. Please obey the brand style guide KOSHA
BRAND GUIDELINE
for consistent brand communication.
TYPOGRAPHY
BRAND GUIDELINE
Primary Typeface
Aa Ubuntu
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Typography plays a large role in the brand identity. We use a sans serif typeface named Ubuntu to add character and personality to the brand.
The sans serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
https://fonts.google.com/specimen/Ubuntu
TYPOGRAPHY
BRAND GUIDELINE
Secondary Typeface
Aa Oxygen
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Oxygen is the secondary typeface, it is used for body copy and larger paragraph of text.
Within brand materials, Oxygen should appear smaller in scale in relation to Ubuntu.
https://fonts.google.com/specimen/Oxygen
TYPOGRAPHY
BRAND GUIDELINE
Typographic Hierarchy SUBHEADING IN OXYGEN BOLD
Heading with Ubuntu Medium
Ubuntu Medium can be used for smaller exerts of text that require further emphasis such as this paragraph. Ubuntu Bold can be used to highlight certain area of text.
Oxygen Regular is commonly used for body copy. Oxygen Bold can be used to highlight or emphasize certain area of text of the body copy. Oxygen Bold is used for subheadings and button text.
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
BUTTONS IN OXYGEN BOLD
PHOTOGRAPHY
BRAND GUIDELINE
Photography Style
4.0
It is important that our branding remains consistent. Please obey the brand style guide KOSHA
BRAND GUIDELINE
for consistent brand communication.
PHOTOGRAPHY
Photography Style
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
Minimalist Luxury
Elegant Cozy & Soft
PHOTOGRAPHY
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
PHOTOGRAPHY
Photography Style
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
Kosha is a premium brand offering cozy soft accessories KOSHA
BRAND GUIDELINE
(socks, hats, scarves) for the modern young woman.