Lady Ramsden
Brand Guideline
2021
Brand Guideline
Color Usage
Contents
01
Logo Usage
4-8
02
Color Usage
9 - 12
03
Typography
13 - 16
04
Inspiration
17 - 22
Brand Guideline
Logo Usage
01 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
Logo Usage
Brand Guideline
Our brand logo features a serif font based logotype that is customized truly for the brand. The nature of the elements in the logo should not be modiďŹ ed, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times. In most cases the brand logo shall be presented in all brand materials for consistency in brand communication.
Brand Logo
Logo Usage
Brand Guideline
The brandmark is the identifying mark or symbol used to represent the brand. The brandmark is ideal for social media avatars, stamps, wax seals and stickers. We have 2 variations of the brandmark, the ďŹ rst where it appears alone as a monogram design, and the second with the brand name circling the design. The nature of elements in both brandmarks should not be changed or edited in anyway.
Brandmark
Logo Usage
Brand Guideline
Logo Usage
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. For the Brand Logo, the minimum clearspace is determined by the height and width of the letter "L" from the logotype. For both variation of brandmark, the minimum clearspace is determined by the height and width of the letter "L" from the logomark.
Logo Clearspace & Minimum Size
Minimum Width:
Minimum Width:
Minimum Width:
30mm
8mm
18mm
Brand Guideline
Logo Usage
Do not create compositions that
Do not rotate or
Do not resize or modify
Do not add any unofďŹ cial
are not provided in the guideline
reect the logo
any part of the logo
elements in the logo
Do not compress or stretch the
Do not use gradient,
Do not change the color of
Do not add in special
logo, always resize
always refer to the color
logo, always refer to the
effects such as drop
proportionately
usage guideline
color usage guideline
shadows or 3D effects
Incorrect Logo Usage
Brand Guideline
Color Usage
02 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
Color Usage
Brand Guideline
Color Usage
WHITE
CREAM
BEIGE
LIGHT GREEN
R 255 G 255 B 255
R 244 G 240 B 235
R 217 G 198 B 186
R 165 G 178 B 153
C0 M0 Y0 K0
C3 M4 Y5 K0
C 14 M 20 Y 23 K 0
C 38 M 21 Y 43 K 0
# ffffff
# f4f0eb
# d9c6ba
# a5b299
DARK GREEN
Brand Colors
BROWN
BRICK
R 69 G 82 B 55
R 150 G 128 B 108
R 159 G 110 B 78
C 67 M 47 Y 80 K 41
C 40 M 45 Y 57 K 9
C 32 M 56 Y 72 K 14
# 455237
# 96806c
# 9f6e4e
Brand Guideline
Color Usage
The logo is used in dark green againts white, cream, beige
Logo Color Usage
and light green background. The logo is used cream on dark green, brown and brick background.
Brand Guideline
Color Usage
Brand Guideline
Typography
03 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
Typography
Brand Guideline
Typography plays a large role in the brand identity. We use a serif typeface named Playfair Display to add character and personality to the brand.
Typography
Playfair Display
The serif typeface is used for Headers, titles
Aa
and smaller exerts of text that require further emphasis.
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Primary Typeface
Brand Guideline
Muli is the secondary typeface, it is used for body copy and larger paragraph of text.
Typography
Muli
Within brand materials, Muli should appear smaller in scale in relation to Playfair Display.
Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Secondary Typeface
Brand Guideline
Typography
Subheading in Muli Regular or Semibold
Typographic hierarchy is a system for organizing type that establishes an order of
Heading with Playfair Display Regular
importance. This allows for clarity, consistency and a legible hierarchy for all communications.
Playfair Display Regular can also be used for smaller exerts of text that require further emphasis such as this paragraph.
Muli Regular is used for body copy. Muli Semibold can also be used when a heavier weight is needed. Muli Bold can be used to highlight or emphasize certain area of text. The heading above is Playfair Display Regular. Muli Regular or Semibold can be used for subheadings. Playfair Display Italic can be used for pull quotes.
Typographic Hierarchy
Buttons in Muli Semibold
Remember why you started shooting in the ďŹ rst place.
Brand Guideline
Website Design Inspiration
04 It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
Inspiration Moodboard
Brand Guideline
Inspiration Moodboard
Inspiration Moodboard
Brand Guideline
Inspiration Moodboard
Brand Guideline
Inspiration Moodboard
Brand Guideline
Inspiration Moodboard
Brand Guideline
Inspiration Moodboard
Lady Ramsden
2021
