BRAND GUIDELINE
2021
Brand Guideline
BRAND GUIDELINE
2021
Contents
About the Brand
01 Logo Usage
02 Color Usage
PAGE 3
PAGE 8
PAGE 13
Brand Story
Logo Usage
Color Usage
03 Typography
04 Photography
05 Illustration
PAGE 17
PAGE 21
PAGE 29
Typography Usage
Photography Style Moodboard
Brand Illustration
PAG E 2
2021
ABOUT THE BRAND
About Minterior
Play is undoubtedly one of the most important times in a child’s life. Children have the innocent ability to sweep their minds away to an alternate universe of love, adventure, and drama. In an instant, children can live themselves into each fantasy, truly expressing what their creative minds are capable of creating from a mere idea or dream. Every adult and elder on this Earth used to be a child, and the impact child’s play makes has been proven time and time again – even once we have reached adulthood. Minterior believes that children should be encouraged to play for as long as possible, which is why we’re creating furniture that resonates with children from the tender age of five and beyond.
WITH OUR REALISTIC, AESTHETICALLY PLEASING DESIGNS, PARENTS CAN BE PROUD TO FEATURE SUCH A FUNDAMENTAL PART OF THEIR KIDS’ LIVES IN THEIR HOME.
PAG E 3
ABOUT THE BRAND
Who are we?
2021
We want to ensure that each child gets the opportunity to make incredible, magical, and imaginative memories that last forever. We all have special memories from childhood play that we hold dear, and our dream is to make design a unique and joyous part of kids’ childhood memories.
Founded in beautiful British Columbia, Minterior carefully handcrafts and curates modern dollhouse décor for the young creative minds around the world.
Each piece of furniture we sell is made from the highest quality materials, not to mention state-of-the-art contemporary designs – some of which stem from design collaborations of other female artisans from around the world. To us, dollhouse furniture is not just about placing a chair and a sofa into a wooden box; it’s about encouraging children to dream beyond what was formerly possible. We want them to live in their own modern world – even if it’s through their dolls. PAG E 4
ABOUT THE BRAND
2021
About The Founder Welcome to Minterior. Welcome to Minterior. As a child, I always enjoyed playing with my dolls – most like any other little girl. When I was young, we had to make do with what was available in toy shops. In today’s modern world, however, there are many more possibilities. We as adults and parents want to give our children the incredible accessories, toys, and opportunities we never had. This is where the idea of Minterior was conceived. For Christmas 2018, I combined my love for interior design and art to renovate a dollhouse for my son and daughter. I struggled to find anything that I liked when it came to furnishing the house, so I chose to handcraft most of the pieces for their dollhouse. And the rest is history!
From my designs, into your comfortable dollhouse, with love!
"So, welcome to my modern contemporary shop where you and your GABRIELLE WHITELEY
child can feast your eyes on the perfect dollhouse furniture, carefully curated to bring as much joy to your child as to
PAG E 5
your own imagination."
ABOUT THE BRAND
2021
Our Mission At Minterior, our mission is to provide the finest, highest quality, and most elegant dollhouse furniture to children who enjoy spending countless hours in their imagination.
We want children to experience the sophistication of modern-day living during playtime, making every story, tale, and whimsical adventure one of absolute joy and creativity. We’re all children within, and though adults can’t necessarily enjoy dollhouse play anymore, we can enjoy every moment of watching our children have the time of their lives. This is why our mission is to make every single childhood count, with miniature dollhouse furniture that creates everlasting memories.
PAG E 6
ABOUT THE BRAND
2021
Our Vision Much like our mission, our vision is to empower kids to play endlessly with their mindfully curated, well designed, and meticulously crafted modern dollhouse décor. Our vision is somewhat of a slideshow filled with laughter, exciting stories, plot-twists, and happy times.
A DOLLHOUSE SHOULD BE A TOY THAT EVERY CHILD RUSHES HOME TO PLAY WITH, AND OUR VISION INCLUDES PROVIDING JUST THAT.
PAG E 7
1.0
2021
LOGO USAGE
01
Logo Usage Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PAG E 3
1.0
2021
LOGO USAGE
Brand Logo Our brand logo consist of a logotype that is customized truly for the brand. Our logotype is based on a serif typeface that is designed to be simple & modern.
BRAND LOGO (WITH STRAPLINE)
The nature of the elements of the brand logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
The brand logo can be presented with or without the strapline when applied within brand materials.
PAG E 9
LOGOTYPE (WITHOUT STRAPLINE)
1.0
LOGO USAGE
Logomark The logomark acts as the identifying mark of the brand. The logomark is ideal for social media avatars, stamps, wax seald and stickers. The nature of the elements of the logomark should not be modified, recreated or transformed in any way. The logomark shall never be streched and should be resized proportionately so that they are legible at all times.
PAG E 1 0
2021
1.0
2021
LOGO USAGE
Logo Clearspace & Minimum Size
Clear space is the area surrounding the
For brand logo with or without strapline,
logo that must be kept free of any
the minimum clearspace logo is
other graphic elements. This exclusion
determined by the height and width of
zone indicates the closest any other
the letter "o" from the logotype.
graphic element can be positioned in relation to the logo.
For logomark the minimum clearspace logo is determined by the height of the
To ensure legibility and clarity, please
letter "m" as illustrated on the right.
do not scale the logo below the recommended size.
PAG E 1 1
Minimum Width:
Minimum Width:
Minimum Width:
35mm
25mm
12mm
1.0
2021
LOGO USAGE
Incorrect Usage
PAG E 1 2
Do not create compositions that
Do not rotate or
Do not resize or modify
Do not add any unofficial
are not provided in the guideline
reflect the logo
any part of the logo
elements in the logo
Do not compress or stretch the
Do not use gradient, always
Do not change the color of logo,
Do not add in special effects
logo, always resize
refer to the color usage
always refer to the color usage
such as drop shadows or 3D
proportionately
guideline
guideline
effects
2.0
2021
COLOR USAGE
02
Color Usage Guidelines on how our brand colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PAG E 3
2.0
2021
COLOR USAGE
Brand Colors
cream
red
yellow
CMYK 2 5 7 0
CMYK 3 13 11 0
CMYK 21 46 55 1
CMYK 13 31 66 0
RGB 246 239 230
RGB 243 221 214
RGB 201 145 117
RGB 223 177 109
#f6efe6
#f3ddd6
#c99175
#dfb16d
beige
PAG E 1 4
pink
blue
sage
green
CMYK 10 15 18 0
CMYK 18 9 11 0
CMYK 32 18 32 0
CMYK 59 40 58 14
RGB 228 212 201
RGB 206 216 217
RGB 177 188 174
RGB 107 122 106
#e4d4c9
#ced8d9
#b1bcae
#6b7a6a
2.0
2021
COLOR USAGE
Color Hierarchy 01
02
A general color hierarchy is seen as illustrated on the right.
01
White and Cream are the most commonly used background color
02
Black is mainly use for text colors
03
Blue, Beige, Pink and Sage are used as secondary background colors
04
Yellow, Green and Red are also used as background colors but in smaller percentage as compared to Blue, Beige, Pink and Sage.
04 03
PAG E 1 5
2.0
COLOR USAGE
Logo Color Usage The logo is used in Black againts White, Cream, Pink, Red, Yellow, Beige, Blue, Sage and Green background.
PAG E 1 6
2021
3.0
2021
TYPOGRAPHY
03
Typography Guidelines on how our fonts should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PAG E 3
3.0
2021
TYPOGRAPHY
Primary Typeface Typography plays a large role in the brand identity. Italiana is the chosen primary font for the brand. The serif typeface is used for Headers, titles and smaller exerts of text that
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
require further emphasis.
https://fonts.google.com/specimen/Italiana
Italiana PAG E 1 8
3.0
2021
TYPOGRAPHY
Secondary Typeface Montserrat is the secondary typeface. The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Montserrat should appear smaller in scale in relation
ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
to Italiana.
https://fonts.google.com/specimen/Montserrat
Montserrat PAG E 1 9
3.0
2021
TYPOGRAPHY
Typographic Hierarchy
S U B H E A D I N G I N M O N T S E R R AT M E D I U M
Heading with Italiana Regular Italiana Regular can also be used for smaller exerts of text that require further emphasis such as this paragraph.
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
Montserrat Regular is commonly used for body copy. Montserrat Medium can also be used when a slightly heavier weight is needed. Montserrat SemiBold can be used to highlight or emphasize certain area of text of the body copy. Montserrat Medium is used for subheadings and for button text.
B UT T O N S I N WO R K S A N S M E D I U M
PAG E 2 0
4.0
2021
PHOTOGRAPHY
04
Photography Guidelines on how our photography style should look like. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PAG E 3
4.0
PHOTOGRAPHY
Photography Style Our photography style should reflect a brand image that is Playful, Feminine, Modern, Sophisticated, Artistic, Imaginative and Inspirational.
PAG E 2 2
2021
4.0
PHOTOGRAPHY
Photography Style
PAG E 2 3
2021
4.0
PHOTOGRAPHY
Photography Style
PAG E 24
2021
4.0
PHOTOGRAPHY
PAG E 2 5
2021
4.0
PHOTOGRAPHY
PAG E 2 6
2021
4.0
PHOTOGRAPHY
PAG E 2 7
2021
4.0
PHOTOGRAPHY
Photography Style
PAG E 2 8
2021
5.0
2021
ILLUSTRATION
05
Illustration It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
PAG E 3
5.0
ILLUSTRATION
Brand Pattern
A graphic pattern is created to add personality to the branding. The graphic pattern is suitable to be used as graphic elements for social media posts or packagings.
PAG E 3 0
2021
5.0
ILLUSTRATION
Graphic Elements
A collections of graphic elements are created to further enhance the branding. The geometric based graphic elements can be manipulated to form graphic patterns to be used as supporting graphic elements for social media posts, website or packagings.
PAG E 3 1
2021
BRAND GUIDELINE
2021