BRAND GUIDELINE
2021
PINNACLESALES.BIZ
CONTENTS
BRAND GUIDELINE
Contents
About
3
Logo Usage
5
Color Usage
10
Typography
13
Photography
17
ABOUT
Pinnacle Sales connects kitchen and bath cabinetry brands with retailers in the Western United States.
We focus on the intersection of the needs of the market and abilities of manufacturer's. Our ultimate goal is the create partnerships that evolve and develop with the always changing marketplace. We strive to connect, collaborate, and create while acting as a trusted advisor to our clients everyday.
BRAND GUIDELINE
ABOUT
BRAND GUIDELINE
We represent manufacturers in exclusive territories as their distribution agent. We setup sales distribution through kitchen and bath retailers. Architects, Interior Designers, Developers, and Builders act as influencers to the consumer and retailer during the transaction.
We are unique because we offer a large geographic footprint, AZ, CA, CO, ID, NM, NV, OR, and WA. We have a unique team of three sales professionals with diverse backgrounds.
LOGO USAGE
Logo Usage
BRAND GUIDELINE
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
1.0
LOGO USAGE
Brand Logo
Our brand logo is based consist a logomark, logotype and strapline. The logo elements can be presented together separately as individual elements. The nature of the elements in the brand logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
BRAND GUIDELINE
LOGO USAGE
BRAND GUIDELINE
Logo Elements
LOGOMARK
The logomark acts as the identifying mark of
LOGOTYPE
the brand and is ideal for social media avatars, stamps, wax seals, and stickers.
The logotype is designed using a customized font hence the logotype should not be modified, recreated or transformed in any way. STRAPLINE The strapline conveys the values of the brand in one simple phrase. The element can be used to further brand a design.
LOGO USAGE
BRAND GUIDELINE
Clearspace & Minimum Size
For logotype, the minimum clearspace is determined by the height of
For logomark and brand logo, the minimum clearspace is determined
the "NN" symbol from the logotype as illustrated above.
by 1x the size of the logomark itself as illustrated above.
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
To ensure legibility and clarity, please do not scale the logo below the recommended minimum size.
Minimum Width:
Minimum Width:
Minimum Width:
25mm
6mm
28mm
LOGO USAGE
BRAND GUIDELINE
Incorrect Logo Usage
Do not create compositions that
Do not rotate or
Do not resize or modify
Do not add any unofficial
are not provided in the guideline
reflect the logo
any part of the logo
elements in the logo
Do not compress or
Do not use gradient,
Do not change the color of
Do not add in special
stretch the logo, always
always refer to the color
logo, always refer to the
effects such as drop
resize proportionately
usage guideline
color usage guideline
shadows or 3D effects
COLOR USAGE
Color Usage
BRAND GUIDELINE
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
2.0
COLOR USAGE
BRAND GUIDELINE
Brand Colors
White
Stone
Grey
Brown
Charcoal
Black
CMYK 0 0 0 0
CMYK 2 2 2 0
CMYK 11 8 12 0
CMYK 33 32 39 0
CMYK 67 60 55 38
CMYK 75 68 67 90
RGB 255 255 255
RGB 247 246 245
RGB 223 223 219
RGB 175 164 151
RGB 74 74 77
RGB 0 0 0 0
HEX #FFFFFF
HEX #F7F6F5
HEX #DFDFDB
HEX #AFA497
HEX #4A4A4D
HEX #000000
COLOR USAGE
Logo Color Usage
The brand logo is used in Black againts White, Stone, Grey and Brown colored background. When Charcoal and Black is used as the background color, the logo in used in full white. The logo can be used in B&W againts imagery background or when color options are not applicable.
BRAND GUIDELINE
TYPOGRAPHY
Typography
BRAND GUIDELINE
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
3.0
TYPOGRAPHY
BRAND GUIDELINE
Primary Typeface
Aa
Questrial
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna Typography plays a large role in the brand identity. We use a sans serif typeface named Questrial to add character and personality to the brand.
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
The sans serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
https://fonts.google.com/specimen/Questrial
TYPOGRAPHY
BRAND GUIDELINE
Secondary Typeface
Aa
Assistant
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation Assistant is the secondary typeface, it is used for
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
body copy and larger paragraph of text.
Within brand materials, Assistant should appear smaller in scale in relation to Questrial.
https://fonts.google.com/specimen/Assistant
TYPOGRAPHY
Typographic Hierarchy
BRAND GUIDELINE
SUBHEADING IN ASSISTANT REGULAR
Heading with Questrial Regular Questrial Regular can be used for smaller exerts of text that require further emphasis such as this paragraph.
Assistant Light is commonly used for body copy while Assistant Regular can be used when a heavier weight is needed. Assistant Semibold can be used to highlight or emphasize certain area of text of the body copy. Assistant Regular is used for subheadings and button text.
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
BUTTONS IN ASSISTANT REGULAR
PHOTOGRAPHY
Photography
BRAND GUIDELINE
It is important that our branding remains consistent. Please obey the brand style guide for consistent brand communication.
4.0
PHOTOGRAPHY
Photography Style
Our photography style is clean, simple and uncomplicated.
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
PHOTOGRAPHY
BRAND GUIDELINE
BRAND GUIDELINE
2021
PINNACLESALES.BIZ