Venture Beaute offer vegan and cruelty-free products and we are committed to provide accessible, affordable, inclusive and vibrant makeup for everyone.
Brand Guideline Brand Guideline
2021
About the Brand Page 3
Contents
Logo Usage Page 5
Color Usage Page 9
Brand Guideline
01 02
Typography Page 13
Photography Style Page 17
04 05
03
2021
Brand Guideline
1.0 About the Brand
Venture Beaute was founded in 2019 by an Afro Latin American immigrant Marianyeli N. Brito Ventura. The brand started as a lash brand and gradually we transitioned to a full cosmetic brand. We offer you vegan and cruelty-free products and we are committed to provide accessible, affordable, inclusive and vibrant makeup for everyone.
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We believe that every skin tone is beautiful and should feel loved and must be appreciated!
Brand Guideline
1.0 About the Brand
We believe on embracing beauty by expressing yourself through the love of art, bold flavors, and colors of makeup. Venture Beaute provides you with a range of make-up from lashes, eyeshadow palettes, graphic liners, lip products, and more to help you showcase your style, when you need it most, so that you can get to stand out and not be afraid to be yourself. We hope you enjoy our makeup collection as much as we enjoy offering it to you.
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Brand Guideline
2.0 Logo Usage
Logo Usage Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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Brand Guideline
2.0 Logo Usage
Brand Logo Our brand logo is comprised of a logomark and logotype. Our logotype is is based on a serif typeface that is designed to be simple & elegant. The logomark acts as the identifying symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers.
Full Brand Logo
The nature of the elements in the main logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times. The logomark and logotype can be presented together or seperately as individual logos. Logomark
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Logotype
Brand Guideline
Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. To ensure legibility and clarity, please do not scale the logo below the recommended size.
2.0 Logo Usage
For full brand logo and logomark, the minimum clearspace is determined by the the height and width of the logomark itself. For logotype, the minimum clearspace is determined by the height and width of the letter “V” from the logotype.
Minimum Width: 20mm
Minimum Width: 5mm
For logotype, the minimum clearspace is determined by the height and width of the letter “V” from the logotype.
Minimum Width: 25mm
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Brand Guideline
2.0 Logo Usage
Incorrect Usage
Do not create compositions that are not provided in the guideline
Do not rotate or reflect the logo
Do not resize or modify any part of the logo
Do not add any unofficial elements in the logo
Do not compress or stretch the logo, always resize proportionately
Do not use gradient, always refer to the color usage guideline
Do not change the color of logo, always refer to the color usage guideline
Do not add in special effects such as drop shadows or 3D effects
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Brand Guideline
3.0 Color Usage
Color Usage Guidelines on how our brand colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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Brand Guideline
3.0 Color Usage
Brand Colors
Beige
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Khaki
Gold
Bronze
Brown
HEX f0e6db
HEX c6ad91
HEX d4aa69
HEX ba763d
HEX 703c18
CMYK 5 7 12 0
CMYK 24 30 44 0
CMYK 17 33 67 0
CMYK 23 58 86 7
CMYK 36 74 100 42
RGB 240 230 219
RGB 198 173 145
RGB 212 170 215
RGB 186 118 61
RGB 112 60 24
Brand Guideline
3.0 Color Usage
Logo Color Usage On the right illustrates the recommended color usage for our logo.
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Logo in Bronze or Brown
Logo in White or Brown
Logo in Bronze or Brown
Logo in White
Logo in White
Logo in Bronze or Brown
Brand Guideline
3.0 Color Usage
Color Hierarchy
01
A general color hierarchy is seen as illustrated on the right.
01
White and Beige are the most commonly used background colors
02
Bronze and Brown are mainly use for text colors and also secondary background colors
03
Khaki and Gold are used as secondary background colors
02
03
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Brand Guideline
4.0 Typography
Typography Guidelines on how our fonts should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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Brand Guideline
4.0 Typography
Primary Typeface Typography plays a large role in our brand identity. Bodoni Moda is the chosen primary font for the brand. The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
Bodoni Moda Page 14
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
ABCD https://fonts.google.com/specimen/Bodoni+Moda
Brand Guideline
4.0 Typography
Secondary Typeface DM Sans is the chosen secondary typeface. It is used for body copy and larger paragraph of text. Within brand materials, DM Sans should appear smaller in scale in relation to Bodoni Moda.
DM Sans Page 15
ABCDEFGHIJKLMNOPQ RSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
ABCD https://fonts.google.com/specimen/DM+Sans
Brand Guideline
Typographic Hierarchy Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
4.0 Typography
Subheading In DM Sans Regular Or Medium
Heading with Bodoni Moda Regular Bodoni Moda Regular can also be used for smaller exerts of text that require further emphasis such as this paragraph.
DM Sans Regular is commonly used for body copy. DM Sans Medium can also be used when a slightly heavier weight is needed. DM Sans Bold can be used to highlight or emphasize certain area of text of the body copy. DM Sans Medium is used for button text.
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Buttons In Dm Sans Medium
Brand Guideline
5.0 Photography
Photography Guidelines on how our photography style should look like. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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Brand Guideline
5.0 Photography
Photography Style Product
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Minimal Elegant Luxurious
Brand Guideline
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5.0 Photography
Brand Guideline
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5.0 Photography
Brand Guideline
5.0 Photography
Photography Style Make Up / Model
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Minimal Elegant Luxurious
Brand Guideline
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5.0 Photography
Brand Guideline
5.0 Photography
Photography Style Lifestyle
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Minimal Elegant Luxurious
Brand Guideline
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5.0 Photography
Brand Guideline
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5.0 Photography
Venture Beaute offer vegan and cruelty-free products and we are committed to provide accessible, affordable, inclusive and vibrant makeup for everyone.
Brand Guideline
2021