Brand Guideline
Brand Guideline
Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good.
2021
Contents
About the Brand
01 Logo Usage
02 Color Usage
Page 03
Page 08
Page 13
03 Typography Usage
04 Photography Style
05 Illustration Style
Page 15
Page 19
Page 25
Brand Guideline Page 02
About The Brand
OUR MOT TO
Self ConďŹ dence starts with the best you.
Brand Guideline Page 03
About The Brand
OUR MISSION
Our Mission is to create a conďŹ dent, balanced, and inspired you through all of our productivity tools whether at home, at work, and every other area of your lives.
OUR VA LUES
Brand Guideline Page 04
ConďŹ dence Balance
Inspiration
Community
Happiness
About The Brand
OUR S TORY
Se Fidas means self conďŹ dence in Latin
From waking up to ending the day, the Se Fidas team has learned that conďŹ dence does not just start with what you wear, feel, or do.
Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good. The team has figured out that all of the organization and planning requires the right productivity/organization tools, such as planners, notebooks, calendars, etc. Brand Guideline Page 05
That landed us on our journey of developing the best productivity tools that starts with real issues.
About The Brand
OUR PRODUCT S
Each product is developed, designed and tested by real people.
Our development foundation is based on Process Analysis. We go through each of our customer’s lives to identify how they are planning, what they are planning, and develop our productivity tools around them. Testing is important to us, we want real people in real life using our planners and getting feedback to improve.
Brand Guideline Page 06
Our products are designed with sophistication and high quality.
CTA: SHOP NOW
About The Brand
OUR IMPACT
Donations to Mental Health & under-priveleged communities. Recyclable packaging Brand Guideline Page 07
Brand Guideline
Brand Guideline
Guidelines on how our logo should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2021
01
Logo Usage
Logo Usage
Brand Logo
Our brand logo consist of a logotype that is customized truly for the brand. Our logotype is based on a serif typeface that is designed to be minimal & elegant. The nature of the elements of the brand logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that it is legible at all times.
Brand Guideline Page 09
Logo Usage
Logo Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. The minimum clearspace for the brand logo is determined by the height and width of the letter "D" from the logotype. To ensure legibility and clarity, please do not scale the logo below the recommended size.
Brand Guideline Page 10
Minimum Width: 15mm
Logo Usage
Logo Color Usage The recommended logo color usage is as illustrated on the right.
Brand Guideline Page 11
Logo Usage
Incorrect Usage
Do not create compositions that
Do not rotate or
Do not resize or modify any
Do not add any unofficial
are not provided in the guideline
reflect the logo
part of the logo
elements in the logo
Do not compress or stretch the
Do not use gradient, always refer
Do not change the color of logo, always
Do not add in special effects such
logo, always resize proportionately
to the color usage guideline
refer to the color usage guideline
as drop shadows or outline effects
Brand Guideline Page 12
Brand Guideline
Brand Guideline
Guidelines on how our colors should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2021
02
Color Usage
Color Usage
Brand Colors
light grey
dusty pink
deep orange
light green
dark green
dusty blue
deep blue
R 245 G 244 B 243
R 224 G 209 B 196
R 163 G 103 B 70
R 210 G 208 B 194
R 138 G 140 B 121
R 114 G 131 B 138
R 46 G 65 B 77
C3 M2 Y3 K0
C 11 M 15 Y 20 K 0
C 29 M 62 Y 77 K 15
C 18 M 13 Y 23 K 0
C 47 M 36 Y 53 K 6
C 59 M 40 Y 38 K 5
C 82 M 64 Y 51 K 40
# F5F4F3
# E0D1C4
# A36746
# D2D0C2
# 8A8C79
# 72838A
# 2E414D
white
R 255 G 255 B 255
black
R0G0 B0
Brand Guideline
C0 M0 Y0 K0
C 75 M 68 Y 67 K 90
Page 14
# FFFFFF
# 000000
Brand Guideline
Brand Guideline
Guidelines on how our typography should be used. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2021
03
Typography Usage
Typography Usage
Primary Typeface
Typography plays a large role in the brand identity. Playfair Display is the chosen primary font for the brand. The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
https://fonts.google.com/s pecimen/Playfair+Display
ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Playfair Display Brand Guideline Page 16
Typography Usage
Secondary Typeface
Inter is the secondary typeface. The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Inter should appear smaller in scale in relation to Playfair display.
https://fonts.google.com/ specimen/Inter
ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Inter Brand Guideline Page 17
Typography Usage
Typographic Hierarchy
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
SUBHEADING IN INTER MEDIUM
Heading with Playfair Display Playfair Display regular can be used for smaller exerts of text that require further emphasis such as this paragraph. Playfair Display SemiBold or Playfair Display Medium Italic can be used to highlight certain text.
Inter Light is commonly used for body copy. Inter Regular can also be used when a slightly heavier weight is needed Inter Medium can be used to highlight or emphasize certain area of text of the body copy. Inter Medium is used for subheadings and for button text.
BUT TONS IN INTER MEDIUM
Brand Guideline Page 18
Brand Guideline
Brand Guideline
Guidelines on our photography style. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2021
04
Photography Style
Photography Style
Photography Style
ConďŹ dence Inspiration Balance Community Happiness
Brand Guideline Page 20
Photography Style
Brand Guideline Page 21
Photography Style
Brand Guideline Page 22
Photography Style
Photography Style
Brand Guideline Page 23
Photography Style
Photography Style
ConďŹ dence Inspiration Balance Community Happiness
Brand Guideline Page 24
Brand Guideline
Brand Guideline
Guidelines on our illustration style. It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
2021
05
Illustration Style
Illustration Style
Illustration Style
Our illustration style are clean and minimal. They can be abstract and typography can be used as an element to highlight quotes or special events. Here are some samples of how our illustration style should look like.
Brand Guideline Page 26
Illustration Style
Brand Guideline Page 27
Illustration Style
Iconography Style
Our iconography style are clean and minimal, the designs are based on simple line art style icons. Here are some samples of how our illustration style should look like.
Brand Guideline Page 28
Illustration Style
Brand Icons
Brand Guideline Page 29
Brand Guideline
Self Confidence starts with organization of your MIND and planning for each day of what you want to wear, eat, accomplish, or do to feel good.
2021