Brand Guideline 2020 SV-Marketing
sv-marketing.co.uk
Brand Guideline 2020
Contents
Logo Usage
01
5 - 10
Color Usage
2
14 - 18
04
19 - 23
02
11 - 13
Typography Usage
Photography Style
Illustration Style
05
24 - 25
03
Website Moodboard 26 - 29
06
Brand Guideline 2020
About Us We are a medium sized digital marketing agency who focus predominately in the e-commerce area.
We are growing and evolving at a steady rate, with a young enthusiastic team behind us. Founded by two guys who were sick of the ethical practises of larger agencies, decided to start their own and rewrite how agencies work. From there it has grown, handling 30+ e-commerce brands grow and succeed online
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Brand Guideline 2020
Our Goal is to provide each and every client with the same level of service.
Our 'signature' is the ability to map out intricate business 'eco-systems', allowing our clients to eventually establish a consistent source of online income with evergreen campaigns without reverting to sales, or seasonal events to generate the bulk of their revenue. A team of young, enthusiastic and constantly evolving people who hustle, work hard and push to get our clients the best result possible. But apart from that - we're still human. Approachable, friendly and willing to help. We want to give off a professional, yet oddly familiar presence. One that potential clients can warm to and trust.
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We care - most importantly.
Brand Guideline 2020
01 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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Logo Usage
Brand Guideline 2020
Brand Logo Our brand logo is based on the "SV" initials as the representation of the brand. The brand logo is designed to be distinctive, clean and uncomplicated. The nature of the elements in the brand logo should not be modified, recreated or transformed in any way. The brand logo shall never be streched and should be resized proportionately so that it is legible at all times.
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Brand Guideline 2020
Logo Clearspace Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. The minimum clearspace is determined by the x-height as shown in the illustration on the right. The x-height is devired from the lower stroke of
x 4x
the "S" initial, the minimum clearspace should be 4x around all sides from the brand logo.
Minimum Size To ensure legibility and clarity, please do not scale
Minimum Width: 8mm
the logo below the recommended size. The logo shall never be streched and should be resized
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proportionately so that they are legible at all times. Page. 7
Brand Guideline 2020
Logo Color Usage
For primary usage, the brand logo can be in dark blue and
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Primary Color Usage
blue on white or light blue background. The brand logo can also be used in white on dark blue and blue background.
Brand Guideline 2020
Logo Color Usage
For secondary usage, the brand logo can be in green, yellow
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Secondary Color Usage
and pink on white background. The brand logo can also be used in dark blue on green, yellow and pink background.
Brand Guideline 2020
10
Incorrect Logo Usage
Do not create compositions that
Do not rotate or
Do not resize or modify
Do not add any unofficial
are not provided in the guideline
reflect the logo
any part of the logo
elements in the logo
Do not compress or stretch the
Do not use gradient,
Do not change the color of
Do not add in special
logo, always resize
always refer to the color
logo, always refer to the
effects such as drop
proportionately
usage guideline
color usage guideline
shadows or 3D effects
P. 1 6
Brand Guideline 2020
02 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
11
Color Usage
Brand Guideline 2020
Brand Colors Blue
Dark Blue
R 4 G 21 B 125 C 100 M 96 Y 17 K 15 # 04157d
White
R 47 G 97 B 245 C 79 M 64 Y 0 K 0
Light Blue
R 255 G 255 B 255
R 226 G 243 B 252
C0 M0 Y0 K0
C9 M0 Y0 K0
# ffffff
# 2f61f5
# e2f3fc
Primary Colors Green
R 110 G 224 B 184 C 51 M 0 Y 39 K 0 # 6ee0b8
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Secondary Colors
Yellow
R 255 G 235 B 165 C 1 M 5 Y 43 K 0 # ffeba5
Pink
R 255 G 183 B 186 C 0 M 35 Y 15 K 0 # ffb7ba
Brand Guideline 2020
Color Hierarchy A general color hierarchy is seen as illustrated on the right. Dark Blue, Blue, Light Blue and White are the most commonly used colours. Green, Yellow and Pink are mostly used for small icons to bring highlight and contrast and also used in small portions as secondary background colours.
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Brand Guideline 2020
03 It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
14
Typography
Brand Guideline 2020
Primary Typeface Typography plays a large role in our brand identity. Geomanist family is the chosen primary font for the brand. The sans serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
Geomanist Family 15
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
ABCD
Brand Guideline 2020
Secondary Typeface Sofia Pro is the chosen secondary font family for the brand. The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Sofia Pro should always appear smaller in scale in relation to Geomanist.
Sofia Pro 16
ABCDEFGHIJKLMNOPQ RSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
ABCD
Brand Guideline 2020
Typographic Hierarchy Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
Heading with Geomanist Semibold Sofia Pro Regular is used for body copy. Sofia Pro SemiBold can be used to highlight or emphasize certain area of text. The heading above is Geomanist Semibold. Geomanist Bold can be used to higlight or emphasize the title.
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Buttons In Geomanist Semibold
Brand Guideline 2020
Typographic Hierarchy Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
Subheading in Geomanist Semibold
Geomanist Semibold The heading above is Geomanist Semibold. Geomanist Semibold can be also used for subheadings.
Geomanist Bold can be used for
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smaller exerts of text that require further emphasis.
Brand Guideline 2020
04 Our photography style is simple and straightforward. The imagery direction should portray our tone of voice accurately.
Photography Style
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Brand Guideline 2020
Photography Style Professional Friendly Approachable Young Trustable Warm Enthusiastic Care
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Brand Guideline 2020
Photography Style
Focusing predominately in the e-commerce area.
We are a digital marketing agency.
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sv-marketing.co.uk
22 Brand Guideline 2020
Photography Style
23 Brand Guideline 2020
Photography Style
Brand Guideline 2020
05 Our illustration style are simple, clean & straightforward.
Illustration Style
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Brand Guideline 2020
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Illustration Style Our illustration style are simple, clean & straightforward.
Brand Guideline 2020
06 Inspiration for website design direction.
Website Moodboard 26
27 Brand Guideline 2020
Website Moodboard
28 Brand Guideline 2020
Website Moodboard
29 Brand Guideline 2020
Website Moodboard
Brand Guideline 2020 SV-Marketing
sv-marketing.co.uk