BRAND GUIDELINE
Brand Guideline
2021
BRAND GUIDELINE
2021
Contents About Us P.3
Logo Usage P.5
Color Usage P.10
01 02 03
Typography P.16
Photography Style P.20
04 05
ABOUT
Mission
2021
Our mission is to assist all massage therapists in giving massages by providing high quality massage equipment they can use for many years. We help them to make their clients feel safe and comfortable in their massage room.
In order to assist our clients with giving a good massage, we are doing everything within our reach to make sure our clients have a good shopping experience. Sometimes we get a little bit obsessed by this. We want deliver as quickly as possible and we like to keep our assortment clear and easy (despite we are adding new products all the time). We are working daily to create the ultimate shopping experience for our sustainable massage products by keeping it fun, clear and affordable.
Vision
A world in which human are healing and relaxing with massages
ABOUT
2021
Core Values
Sustainable
We want everything to be sustainable, our customer relations, our products and our logistics.
Transparency
We want to be transparant about our products and production process
Personal
We want to build relations with our clients that goes beyond a simple buy-sell relation, instead we want to educate our clients about our products and help them grow their business
Respect
Treat others the way you’d like to be treated.
BRAND GUIDELINE
2021
Logo Usage
OVERVIEW
Brand Logo Logo Elements Clearspace Minimum Size Incorrect Usage
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
02
LOGO
Brand Logo
Our brand logo consist of a logomark and logotype. The logomark and logotype can be presented together or as individual elements. The nature of the elements in the brand logo should not be modified, recreated or transformed in any way. The brand logo shall never be streched and should be resized proportionately so that they are legible at all times.
2021
LOGO
Brand Elements
The logomark acts as the identifying mark or symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers. The logotype can be used when a more compact design would suit the design context better or when the logomark is already presented within a same design,
2021
LOGO
2021
Clearspace & Minimum size
Minimum Width: 2cm
For brand logo, the minimum clearspace is determined by the height of the letter "M" from the logotype itself.
Minimum Width:
Clear space is the area surrounding the logo that
0.8cm
must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in
For logomark, the
For logotype, the
minimum clearspace is
minimum clearspace is
determined by the width
determined by the height
To ensure legibility and clarity, please do not scale
of the droplet icon from
of the letter “M” from the
the logo below the recommended size.
the logomark itself.
logomark itself.
relation to the logo.
Minimum Width: 1.2cm
LOGO
2021
Incorrect Usage
On the right includes some example of incorrect logo usage. Please obey the brand guidelines for consistent brand communication.
Do not resize or modify
Do not create compositions
Do not change the
any part of the logo
that are not provided
color of the logo
Do not compress or
Do not add in special
Do not use gradient,
stretch the logo, always
effects such as drop
always refer to the
resize proportionately
shadows or 3D effects
color usage guideline
BRAND GUIDELINE
2021
Color Usage
OVERVIEW
Brand Colors Logo Color Usage Color Hierarchy
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
03
COLOR
2021
Brand Colors
White
Cream
Sky
Dusty Blue
HEX
HEX
HEX
HEX
#ffffff
#f8eee6
#e1e5eb
#b9c5ce
CMYK
CMYK
CMYK
CMYK
0 0 0 0
2 5 7 0
10 6 4 0
27 16 13 0
RGB
RGB
RGB
RGB
255 255 255
248 238 230
225 229 235
185 197 206
COLOR
2021
Brand Colors
Lake
Mint
Blue
Dark Grey
HEX
HEX
HEX
HEX
#aac6c9
#cfded0
#3c6877
#433f3f
CMYK
CMYK
CMYK
CMYK
33 12 13 0
18 5 18 0
80 49 41 15
65 62 60 48
RGB
RGB
RGB
RGB
170 198 201
207 222 208
60 104 119
67 63 63
COLOR
Logo Color Usage
On the right illustrates the recommended color usage for brand application. Our logo is primarly used in Dark Grey & Blue againts White, Cream, Sky, Dusty Blue, Lake and Mint background. The logo is used in White and Sky when a Blue background is used.
2021
COLOR
Logo Color Usage
The logo is used in Dark Grey & Blue or Full White againts imagery backgrounds. B&W versions can be used when color options are not applicable.
2021
COLOR
2021
Color Hierarchy
White, Cream, Sky and Dusty Blue are the most commonly used background colors.
A general color hierarchy is seen as illustrated on the right. The sizes of the circles visualizes the usage percentage of the brand colors within the branding.
Lake, Mint and Blue are used as secondary
Dark Grey is mainly used
background colors.
for logo and text color.
BRAND GUIDELINE
2021
Typography
OVERVIEW
Primary Font Secondary Font Typographic Hiearchy
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
04
TYPOGRAPHY
Primary Font
SPECIFICATIONS
Tracking: 0 Leading: 15 - 50
2021
ABCDEFGHIJKLMNOPQR STUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Montserrat Medium Montserrat Semibold Typography plays a large role in our brand identity. Montserrat is the chosen primary font for the brand. The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
ABCD
TYPOGRAPHY
Secondary Font
SPECIFICATIONS
Tracking: 0 Leading: 15 - 50
2021
ABCDEFGHIJKLMNOPQRST UVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Helvetica Neue Regular
Helvetica Neue Medium Helvetica Neue is the secondary typeface, it
Helvetica Neue Bold
is used for body copy and larger paragraph of text. Within brand materials, Helvetica Neue should appear smaller in scale in relation to Montserrat.
ABCD
TYPOGRAPHY
Typographic Hierarchy
2021
Headings in Montserrat SemiBold Montserrat Medium or Semibold can be used for smaller exerts of text that require further emphasis such as this paragraph.
SUBHEADING IN HELVETICA NEUE MEDIUM
Helvetica Neue Regular is used for body copy. Helvetica Neue Bold can be used to highlight or emphasize certain area of text of the body copy. Helvetica Neue Medium is also used for button text. Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
BUTTONS IN HELVETICA NEUE MEDIUM
BRAND GUIDELINE
2021
Photography Style KEYWORDS
Clean Bright Modern Quality Comfort
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
05
PHOTOGRAPHY
2021
Photography Style
Clean Bright Modern Quality Comfort
Our photography style is modern & clean, imagery elements should be kept simple and straightforward without excessive decoratios. The overall mood should be captured under bright settings to focus on values of comfort and quality.
PHOTOGRAPHY
2021
PHOTOGRAPHY
2021
PHOTOGRAPHY
Photography Style
2021
PHOTOGRAPHY
Photography Style
Our photography style is modern & clean, imagery elements should be kept simple and straightforward without excessive decoratios. The overall mood should be captured under bright settings to focus on values of comfort and quality.
2021
BRAND GUIDELINE
2021