BRAND GUIDELINE 2021
CONTENTS
BRAND GUIDELINE 2021
Fo r
Bu sy Kids
Sta
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Contents
ry
About the Brand
3
Logo Usage
7
Color Usage
13
Typography
17
Photography
21
Iconography
28
ABOUT THE BRAND
BRAND GUIDELINE 2021
Oh HI! We’re BidiBoon We are an optimistic childrenswear brand with attitude founded in the UK in 2020. Sustainability and a love of vintage Denim is at the heart of everything that we do - all our garments are made from repurposed vintage jeans or rescued deadstock fabrics.
We take a slow and circular approach to childrenswear, we believe that a piece of clothing should serve your child all year round, be fun to wear and build to last. Our sizing is generous, to grow with your child and be passed down through siblings to friends.
ABOUT THE BRAND
BidiBoon celebrates the beauty of imperfection, we love the story that is told in a well-loved vintage pair of jeans – a history of a past life recorded in every wash, every whisker, and every
BRAND GUIDELINE 2021
We hold these ‘imperfections’ in high regard, they are the reason BidiBoon was born! We carefully select the vintage wash and wear patterns to create fun, modern favourites you and your kids will reach for, for years to come. Every pair is deconstructed by hand and re-worked by eye, because of this, every garment is unique and a one off, just for you!
fade. No two are the same.
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ABOUT THE BRAND
‘Next Generation/ ReFresh’ Service
To make your experience even more personal, you (mumma or daddy) can send us your old favourite jeans and give them a new lease of life! We will rework your jeans into a new pair for your little one, tell us what you love about them and we will work this into your chosen style. We are obsessed by loved jeans, repairs, patches and even holes just add more character in our eyes. *We only work with non-stretch Denim.
BRAND GUIDELINE 2021
ABOUT THE BRAND
Sourcing
We source our unwanted, vintage or dead stock jeans from Vintage Warehouses around the UK. I hand pick each pair myself to check their quality, shade and individual wear story. Our design mission is to create high quality, long lasting classics with character. We don’t follow traditional fashion cycles or trends; kids don’t need them. They need clothes that are kind to their future, kind to their skin and build to last, with as much personality as them.
BRAND GUIDELINE 2021
1.0 LOGO USAGE
It is important that our branding remains consistent.
BRAND GUIDELINE 2021
Logo Usage
Please obey the brand guidelines for consistent brand communication.
01
1.0 LOGO USAGE
Our brand logo is based on a serif typeface customized truly for the brand. The nature of the elements in the brand logo should not be modified or transformed in any way. The brand logo shall never be streched and should be resized proportionately so that they are legible at all times.
Brand Logo
BRAND GUIDELINE 2021
1.0 LOGO USAGE
BRAND GUIDELINE 2021
The logomark acts as the identifying mark of the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers. The logotype is ideal to be used when a more
LO G O T Y P E
condensed design would suit the context best or when the logomark is already presented within a design, the logotype can be added to further brand or enhance the design.
For
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The brand tagline can be added to further brand or enhance the design. B R A N D TA G L I N E
Logo Elements
LO G O M A R K
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1.0 LOGO USAGE
BRAND GUIDELINE 2021
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. For brand logo and logotype, the minimum clearspace is determined by the height and width of the letter "O" from the logotype. For logomark, the minimum clearspace is determined by 2x the size of the circle element from the logomark as illustrated on the left.
Logo Clearspace
1.0 LOGO USAGE
BRAND GUIDELINE 2021
To ensure clarity and legibility, please do not scale the logo below the recommended size. The logo shall never be streched and should be resized proportionately at all times.
Minimum Size
Minimum Width:
Minimum Width:
Minimum Width:
3.5cm
2cm
0.5cm
1.0 LOGO USAGE
BRAND GUIDELINE 2021
Do not create compositions
Do not rotate or reflect the
Do not resize or modify any
Do not add any unofficial
that are not provided
logo in any way
part of the logo
elements in the logo
Do not compress or
Do not use gradient,
Do not change the color
Do not add in special
stretch the logo, always
always refer to the
of logo, always refer to
effects such as drop
resize proportionately
color usage guideline
the color usage guideline
shadows or 3D effects
Incorrect Usage
2.0 COLOR USAGE
It is important that our branding remains consistent.
BRAND GUIDELINE 2021
Color Usage
Please obey the brand guidelines for consistent brand communication.
02
2.0 COLOR USAGE
BRAND GUIDELINE 2021
Our brand consists of 5 colors – white, light, red, purple and black.
White
Light
Red
Purple
Black
CMYK 0 0 0 0
CMYK 6 4 4 0
CMYK 16 87 84 5
CMYK 33 29 9 0
CMYK 70 64 63 63
RGB 255 255 255
RGB 237 237 238
RGB 199 69 57
RGB 172 171 198
RGB 45 46 45
HEX #ffffff
HEX #ededee
HEX #c74539
HEX #acabc6
HEX #2d2e2d
Brand Colors
2.0 COLOR USAGE
Our brand logo is primarly used againts white and light background. For single color usage, the brand logo can be used in full white, white and black on a contrasting background.
Color Usage
BRAND GUIDELINE 2021
Brand Guideline
Cargonative
01
White and Light are the most commonly
Color Usage
01
used background colors.
02
Black is mainly use for text and
03
Red and Purple are only used in small
secondary background color.
percentage as secondary background
02
color or on image visuals.
03
Color Hierarchy
3.0 TYPOGRAPHY
It is important that our branding remains consistent.
BRAND GUIDELINE 2021
Typography
Please obey the brand guidelines for consistent brand communication.
03
3.0 TYPOGRAPHY
Typography plays a large role in the brand identity. Tenor Sans is the chosen primary font for the brand. The serif typeface is used for headers, titles and smaller exerts of text that require further emphasis.
BRAND GUIDELINE 2021
ABCDEFGHIJKLMNOP QRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Tenor Sans
ABCD Primary Typeface
3.0 TYPOGRAPHY
Open Sans is the secondary typeface. The sans serif typeface is used for body copy and larger paragraph of text. Within brand materials, Open Sans should appear smaller in scale in relation to Tenor Sans.
BRAND GUIDELINE 2021
ABCDEFGHIJKLMNOPQRS TUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
Open Sans
ABCD Secondary Typeface
3.0 TYPOGRAPHY
Typographic hierarchy is a system for
BRAND GUIDELINE 2021
Subheading in Open Sans Regular
organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
Heading with Tenor Sans Regular Tenor Sans Regular can also be used for smaller exerts of text that require further emphasis such as this paragraph.
Open Sans Regular is used for body copy. Open Sans Regular is used for subheadings while Tenor Sans Regular is used for button text.
Typographic Hierarchy
Buttons in Tenor Sans
4.0 PHOTOGRAPHY
It is important that our branding remains consistent.
BRAND GUIDELINE 2021
Photography Style
Please obey the brand guidelines for consistent brand communication.
04
4.0 PHOTOGRAPHY
BRAND GUIDELINE 2021
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usy Kids For B S ta
Photography Style
S rt Telling Your
tor
y
4.0 PHOTOGRAPHY
Photography Style
BRAND GUIDELINE 2021
4.0 PHOTOGRAPHY
BRAND GUIDELINE 2021
4.0 PHOTOGRAPHY
BRAND GUIDELINE 2021
4.0 PHOTOGRAPHY
BRAND GUIDELINE 2021
4.0 PHOTOGRAPHY
BRAND GUIDELINE 2021
5.0 ICONOGRAPHY
It is important that our branding remains consistent.
BRAND GUIDELINE 2021
Iconography
Please obey the brand guidelines for consistent brand communication.
05
5.0 ICONOGRAPHY
BRAND GUIDELINE 2021
Say Hello!
About Us
Care Instructions
Sustainability
Shipping
The Collection
Keep Telling The Story
Social Media
Brand Icons
BRAND GUIDELINE 2021