Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.
BRAND
Brand Guideline 2020
MIK S I
MIK S I
It is important that our branding remains consistent for consistent brand communication.
Logo Usage P.4
Color Usage P.9
Typography P.11
CONTENTS
01 02 03
Photography Style P.15
Illustration Style P.20
Packaging Moodboard P.22
04 05 06
B R AND GUIDELINE
P.2
MIK S I
Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.
Our clinical grade skincare products addresses multiple skin problems such as hyperpigmentation, dullness & acne scars
ABOUT LU X U RY – MI N I MAL – E L E G A N T
Our serum and facial oil have various active ingredients which and is vegan, cruelty free and PEG free
B R AND GUIDELINE
P.3
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
01
MIK S I
LOGO B R AND GUIDELINE
P.4
MIK S I
Our brand logo is comprised of a logomark and logotype. Our logotype is is based on a sans serif typeface that is designed to be simple & modern. The logomark acts as the identifying symbol used to represent the brand. The logomark is ideal for social media avatars, stamps, wax seals, and stickers.
Full Brand Logo
The nature of the elements in the main logo should not be modified, recreated or transformed in any way. The logo shall never be streched and should be resized proportionately so that they are legible at all times. The logomark and logotype can be presented together or seperately as individual logos.
BRAND LOGO
Logomark
Logotype
B R AND GUIDELINE / LO GO US AGE
P.5
MIK S I
Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo. For full brand logo and logomark, the minimum clearspace is determined by the height and width of the "v" shape from the logomark. For logotype, the minimum clearspace is determined by the height and width of the letter “M� from the logotype. To ensure legibility and clarity, please do not scale the logo below the recommended size.
CLEARSPACE &
Minimum Width: 18mm
Minimum Width: 5mm
Minimum Width: 18mm
B R AND GUIDELINE / LO GO US AGE
P.6
MIK S I
For primary usage, our logo can be used in gold on light colored backgrounds such as white and light yellow. For secondary usage, our logo can be used in white on dark colored backgrounds such as gold and sand.
COLOR USAGE
B R AND GUIDELINE / LO GO US AGE
P.7
MIK S I Brand Guideline
01
Do not rotate the logo
02
Do not compress or stretch the logo
03
Do not place elements within the logo clearspace
04
Do not rearrange parts or create compositions that are not provided in the guideline
05
Do not resize any part of the logo
06
Do not add unofficial elements in the logo
07
Do not use off-brand colors. Always refer to the color usage section
08
Do not add in special effects such as drop shadows or 3D effects
09
INCORRECT USAGE
Do not use gradient
B R AND GUIDELINE / LO GO US AGE
P.8
MIK S I
Our brand consist of 4 colors: White, Light Yellow, Sand and Gold
02
USAGE
B R AND GUIDELINE
P.9
MIK S I
WHITE HEX FFFFFF CMYK 0 0 0 0 RGB 255 255 255
LIGHT YELLOW HEX FAF6EA CMYK 1 2 7 0 RGB 250 246 234
SAND
Our brand consist of 4 colors: White, Light Yellow, Sand and Gold
HEX DAC292 CMYK 15 21 47 0 RGB 218 194 146
GOLD HEX DCBE6C CMYK 15 22 69 0 RGB 220 190 108
BRAND COLORS
B R AND GUIDELINE – B R AND CO LO R S
P.10
MIK S I
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03
TYPOGRAPHY B R AND GUIDELINE
P.11
MIK S I
Typography plays a large role in the brand identity. Helvetica Neue is the chosen font family and we use the font in various weights. Helvetica Neue Font Family is used for Headers, titles & body copy.
ABCDEFGHIJKLMNO PQRSTUVWXYZ áâàäãåabcdefghijklm nopqrstuvwxyz 1234567890 !@#$%^&*()+
HELVETICA NEUE ULTRALIGHT HELVETICA NEUE THIN HELVETICA NEUE LIGHT HELVETICA NEUE REGULAR HELVETICA NEUE MEDIUM HELVETICA NEUE BOLD
BRAND TYPEFACE
ABCD B R AND GUIDELINE / TY PO GR APHY
P.12
MIK S I
Typographic hierarch is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
MIKSI SKINCARE Helvetica Neue is used as both the header and subheader font. Header is used for titles, and product names. Subheaders help organise information and give importance to certain areas of text. Helvetica Neue is also used for our body
text, different usage of font weights can also be applied to highlight information.
TYPOGRAPHIC HIERARCHY
B R AND GUIDELINE / TY PO GR APHY
P.13
MIK S I
LOREM IPSUM DOLOR SIT AMET CONSECTETUER ELIT
Header
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut.
Sub Header
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.
Body Text
www.miksi.com
TYPOGRAPHIC HIERARCHY
B R AND GUIDELINE / TY PO GR APHY
P.14
MIK S I
The image of the brand is minimal and luxurious. Our photography style is kept neutral in tone and portrays an inspiring, minimal & luxurious look and feel.
L UX U RY – MI N I MAL – EL EG A N T
04
STYLE B R AND GUIDELINE
P.15
MIK S I
MINIMAL INSPIRING
BRAND GUIDELINE – PHO TO GR APHY S TY LE
P.16
MIK S I
BRAND GUIDELINE – PHO TO GR APHY S TY LE
P.17
MIK S I
BRAND GUIDELINE – PHO TO GR APHY S TY LE
P.18
MIK S I
BRAND GUIDELINE – PHO TO GR APHY S TY LE
P.19
MIK S I
Our illustration style are clean and minimal. They can be abstract and typography can be used as an element to highlight quotes or special events.
05
STYLE B R AND GUIDELINE
P.16
MIK S I
MINIMAL CLEAN
BRAND GUIDELINE – ILLUS TR ATIO N S TY LE
P.21
MIK S I
Inspiration moodboard for product packaging design concept.
06
MOODBOARD B R AND GUIDELINE
P.22
MIK S I
BRAND GUIDELINE – PACK AGING MO O DB O AR D
P.23
MIK S I
BRAND GUIDELINE – PACK AGING MO O DB O AR D
P.24
Miksi is a skin care brand that offers a range of skincare products such as Cleanser, Facial Serum, Facial Oil and Jade Roller.
THANK
Brand Guideline 2020
MIK S I