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BRAND GUIDELINES
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16
LOGO USAGE
COLOR USAGE
TYPOGRAPHY
Brand Logo
Brand Colors
Primary Font
Logo Element
Logo Color Usage
Secondary Font
Clearspace Minimum Size Incorrect Usage
CONTENTS
Typographic Hierarchy
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It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
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OVERVI EW
Brand Logo Logo Element Clearspace Minimum Size Incorrect Usage
LOGO USAGE
01
LO G O USAGE
BRAND LOGO
Our brand logo consist a logotype + logomark. The logotype & logomark can be presented together or seperately as individual elements.
The nature of the elements in the main logo should not be modified, recreated or transformed in any way. The main logo shall never be streched and should be resized proportionately so that it is legible at all times.
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LO G O USAGE
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LOGO ELEMENTS
LO G OMARK
LO G OMARK
The logomark acts as the identifying mark of the brand and is ideal for social media avatars, stamps, wax seals and stickers. LO G OTYPE
LO G OTYPE
The logotype can be presented when a more compact design would fit he content better or when the logomark is already presented within a design.
LO G O USAGE
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CLEARSPACE
1
2
3
1&2
3
Clear space is the area surrounding the logo
For brand logo & logotype, the minimum
For logomark, the minimum clearspace is
that must be kept free of any other graphic
clearspace is determined by the height of the
determined by 1/4 the size of the logomark
"I" from the logotype itself as illustrated above.
itself as illustrated above.
elements. This exclusion zone indicates the closest any other graphic element can be positioned in relation to the logo.
LO G O USAGE
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MINIMUM SIZE
MINIMUM WIDTH:
MINIMUM WIDTH:
MINIMUM WIDTH:
25MM
15MM
8MM
To ensure legibility and clarity, please do not scale the logo below the recommended size. The logo shall never be streched and should be resized proportionately so that they are legible at all times.
LO G O USAGE
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INCORRECT USAGE
Do not create compositions that
Do not rotate or
Do not resize or modify any
Do not add any unofficial
are not provided in the guideline
reflect the logo
part of the logo
elements in the logo
Do not compress or
Do not use gradient,
Do not change the color of
Do not add in special
stretch the logo, always
always refer to the
logo, always refer to the
effects such as drop
resize proportionately
color usage guideline
color usage guideline
shadows or 3D effects
DIAZ DEN TAL STUDI O
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
COLOR USAGE
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OVERVI EW
Brand Colors Logo Color Usage Color Hierarchy
02
COLOR USAGE
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BRAND COLORS
CREAM
WHITE
G OLD
SAGE
NAVY
GREY
BLACK
HEX
HEX
HEX
HEX
HEX
HEX
HEX
#FFFFFF
#FBF6EE
#C0D7D1
#C4A354
#B2B2B2
#223657
#000000
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
CMYK
0 0 0 0
1 2 5 0
24 6 17 0
24 33 79 1
31 25 25 0
94 80 40 33
75 68 67 90
RGB
RGB
RGB
RGB
RGB
RGB
RGB
255 255 255
251 246 238
192 215 209
196 163 84
178 178 178
34 54 87
0 0 0
COLOR USAGE
BRAND COLORS
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COLOR USAGE
LOGO COLOR USAGE
BRAND LO G O & LO G OMARK
The brand logo & logomark can only be applied in the recommended color combinations as illustrated on the right.
Our brand logo is primarly used in Black+Gold+Grey against light imagery or color – White, Cream, Sage, Gold and Grey backgrounds.
B&W versions can be used when color options are not applicable.
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COLOR USAGE
LOGO COLOR USAGE
LO G OTYPE
The logotype can be applied in the recommended color combinations as illustrated on the right.
Our logotype is primarly used in Black against White, Cream, Sage, Gold and Grey backgrounds. The logotype is used in White when applied against Navy or Black background.
The logotype can be used in Black or White against imagery backgrounds.
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COLOR USAGE
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COLOR HIERARCHY White, Cream and Sage are the most commonly used background colors.
Navy, Grey and Gold are used as secondary background colors.
A general color hierarchy is seen as illustrated on the right. The sizes of the
Black is mainly used for logo and
circles visualizes the usage percentage of
text color only.
the brand colors within the branding.
DIAZ DEN TAL STUDI O
It is important that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
TYPOGRAPHY
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OVERVI EW
Primary Font Secondary Font Typographic Hierarchy
03
TYPO GRAPHY
PRIMARY FONT
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Jost
fonts.google.com/specimen/Jost
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Typography plays a large role in our brand identity. Playfair Display is the chosen primary font for the brand.
The serif typeface is used for Headers, titles and smaller exerts of text that require further emphasis.
AaBb
SPECI FI CATI O NS
Tracking: 0 - 50 Leading: 15 - 50
TYPO GRAPHY
SECONDARY FONT
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Outfit
fonts.google.com/specimen/Outfet
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Outfit is the chosen secondary typeface. It is used for body copy and larger paragraph of text.
Within brand materials, Outfit should appear smaller in scale in relation to Jost.
AaBb
SPECI FI CATI O NS
Tracking: 0 - 50 Leading: 15 - 50
TYPO GRAPHY
TYPOGRAPHIC HIERARCHY
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Headings in Jost Regular Jost Regular can be used for smaller exerts of text that require further emphasis such as this paragraph.
S U B HEAD IN G IN O UT FIT REG U LAR
Outfit Light is used for body copy. Outfit Regular can be used when a more delicate weight is required. Outfit Meidum can be used to highlight or emphasize certain area of text of the body copy. Jost Regular is also used for button text. Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency and a legible hierarchy for all communications.
BUTTONS IN JOST REGULAR
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BRAND GUIDELINES
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