BEAUTY. SOCIAL. FUN.
Mirror Mirror Love MirrorMirrorLove Limited was incorporated in February 2020. We believe makeup is fun. We want to deliver a new makeup experience with technology. A experience that is easy and fun. Personal to customers yet social when it’s shared. By allowing customers to test new colors and styles with fun, we are creating a new way for products to be discovered.
MirrorMirrorLove is a virtual beauty club for people of all races, ages and genders. GET MAKEUP IDEAS. EXPERIMENT WITH COLORS. EXPLORE STYLES. Makeup is fun. We want to bring you a
AND FIND YOUR OWN BEAUTY.
new beauty experience with technology.
Content
01 A virtual beauty club
02 Delivering a new beauty experience Virtual try-on Makeup Pickre
03 We are your virtual makeup partner
Colour based approaches Social media and the future Customer health and information transparency
04 Contact
01
A Virtual MirrorMirrorLove is a virtual beauty club for all people. We want to help customers find makeup more easily with technology, but we offer more than a technical solution. We want to create a fun makeup experience, with virtual try-on, our exclusive Makeup Pickre and more. By allowing customers to test new colors and styles with fun, we are creating a new way for products to be discovered.
On MirorMirrorLove, customers can try on products virtually, at anytime, no matter where they are. Makeup Pickre allows them to find makeup products by simply uploading a photo of a makeup look. Our colour filter serves to help customers find their own shades with ease and locate products by close-to-real colours. Our benefit filter helps customers sort products if they want only products with or without certain ingredients (e.g. gluten) easily.
Just as important as helping customers to find makeup, we want to help your products to be discovered and appreciated by customers in a new way!
Let us bring a fun makeup experience to your customers!
Beauty Club
Join The Club!
02
EXPERIMENT WITH COLOURS
Delivering a New Beauty Experience
EXPLORE IN STYLES MAKEUP IS FUN DISCOVER NEW MAKEUP
Virtual try-on
Essential for the future of beauty e-commerce. Virtual try-on is convenient, easy and more sanitary. It allows customers to try on products whenever and wherever they are. Rather than relying on testers and colour swatch, customers could easily use their try-on photos to compare products and colours. If they want, they could seek a second opinion from friends and family by as easy as sharing their try-on photos. Makeup is fun, especially when the experience is shared.
Easier to test new colours and new styles. In addition to giving customers more confidence in their choices, virtual try-on allows customers to explore colours, styles and products more easily and with privacy. They can try as many products as they want. They can test new colours and styles with ease and comfort. Because of these benefits, customers tend to buy more products and products that they never thought they could or would wear.
02 Delivering a New Beauty Experience
Makeup Pickre
Makeup Pickre is designed with that mission in mind because we share customers’ frustration of not being able to find the products to re-create the makeup look that they long to wear. Now with Makeup Pickre, it has become easy. Whether the look of inspiration is found on social media or in the street, customers simply need to upload a photo of the look. Based on facial recognition and our colour calculator, Makeup Pickre suggests products for eyeshadow, lips, blush and eyebrows, based on the colours used in the look. After trying on the products suggested, customers may proceed to buy if they are happy with them.
Helping customers find makeup more easily is our mission.
02 Delivering a New Beauty Experience
Find products by close-to-real colours.
Colour plays an important role in our technology and the makeup experience we are creating on MirrorMirrorLove. Makeup Pickre uses a colour calculator to find and suggest makeup products. Our dynamic colour filter helps customers find their shades with ease and locate products by close-to-real colours.
Colour based approaches
Most colour filters used on e-commerce sites follow the HTML colour system and its 10 colour families (red, pink, orange, yellow, purple, green blue, brown, white and gray) to sort colours and products. Our colour filter is not limited to the 10 basic colours. Colours used for our filter are dynamic and represent the colours of products then available on the platform. This allows customers to search products more easily and efficiently by colours. It takes a simple as a click on the colour.
Find the shade right for you. Our colour filter helps customers navigate shades of colours with ease and find the right ones for them. We all love colours but we all sometimes have the secret fear that a particular colour on trend might not be right for us. At MirrorMirrorLove, we believe everyone can wear the ‘colour’ and catch the trend, as long as we find the right shade. With our colour filter, customers could easily find similar shades within a colour family, and then test which one is right for them, without having to find the skin tone and under tone first. Products available for a particular shade can also be located easily.
Find your shade.
02 Delivering a New Beauty Experience
Social media and the future
Social media have become a major source of beauty inspirations and information and will
We will continue to establish our platform to engage the
continue to influence and inspire the next chapter of makeup. Our Makeup Pickre is designed to work with this trend. It allows consumers to find makeup products easily by makeup looks found on social
beauty communities and let customers have a more
media.
Makeup is fun. We believe it’s more fun when the
social makeup experience if
experience is shared, with friends or an entire community.
they choose to.
Customer health and information transparency
Just like you, we care a lot about customers and their health. With respect for each customer’s independent decisions, we want to help customers make informed decisions by giving them sufficient product information before they make the decision to buy. We’ve adopted a system on MirrorMirrorLove to help customers identify more easily ingredients and chemicals that could trigger concerns of their health individually. Products which do not contain a certain ingredient that is more likely to pose health risks for all people or people with certain health conditions will be marked with a symbol, e.g. ‘Paraben Free’. As each individual’s health condition is different, we also encourage customers to educate themselves of the ingredients/chemicals used in the products and their potential impact on the customers’ own health. We won’t be able to do this without you. Let’s work towards better information transparency and safe guard our customers’ health together.
03
We Are Your Virtual Makeup Partner We understand how vital product innovation is to you, and we share your passion for your products. Let us work with you as your distribution partner to constantly improve customer experience with products for you, while you concentrate on product innovation. Let us help customers discover your products in a way that is easy and fun.
We will promote your products and generate sales leads for you.
After you join us, customers can try on your products. Products will be searchable via the above mentioned functions. There will also be a dedicated page to your brand and products for you to communicate and share information with customers. But these are not enough. We want to do more for you. We will promote products actively on our platform with themed . We will also work with you to launch promotional campaigns on MirrorMirrorLove if you choose to. Makeup is fun. By allowing customers to test new colours and styles with fun, we are creating a new way for products to be discovered on MirrorMirrorLove.
03 We Are Your Virtual Makeup Partner
BEAUTY. SOCIAL. FUN.
NEW WAY TO
EASY TO DISCOVER
INTRODUCE
PRODUCTS
PRODUCTS EASY AND
NEW STYLES,
CONVENIENT TO
NEW COLOURS &
TRY ON PRODUCTS
NEW PRODUCTS COMPATIBLE WITH
COMPATIBLE WITH
DTC STRATEGY
E-COMMERCE EASIER FOR
EASY TO FIND
PRODUCTS TO
MAKEUP
REACH
INSPIRATIONS
CUSTOMERS
You’re Beautiful.
When customers decide to purchase your products and click the ‘buy’ button, they will be re-directed to your e-commerce site to complete the check out procedure. If the transaction is concluded successfully, we will earn a commission.
We will be your partner in distribution to give customers quality experience with products. We know you care a lot about your customers and their experiences with your products. We want to give customers a new makeup experience that is easy and fun. An experience that is personal to the customer yet could be ‘social’ when it’s shared at the option of the customer. We will continue to invest in technology on distribution to deliver a fun makeup experience to customers for you.
04
Contact
Mirror Mirror Love Limited
Visit us at https://mirrormirror.love
Contact us for further discussion:
Email: wei@mirrormirror.love Whatsapp: +852 6901-6121 Skype: weihsuan.szu Telephone: +1 (917) 809-5969