BRAND GUIDELINE
2021
BRAND
Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.
GUIDE
CONTENTS
BRAND GUIDELINE
ABOUT THE BRAND
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LOGO USAGE
PG. 4 – 8
COLOR USAGE
PG. 9 – 12
TYPOGRAPHY
PG. 13 – 16
PHOTOTGRAPHY
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BRAND GUIDELINE
ABOUT THE BRAND
VELYANY OFFERS QUALITY AND SUSTAINABLE RESORT WEARS, SWIMSUITS AND ACCESSORIES.
Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.
With a focus on natural fabrications and ethical manufacturing, velyany are devoted to create premium P. 03 / 24
quality piece you can treasure.
BRAND GUIDELINE
LOGO USAGE
LOGO
Guidelines on how our logo should be used. It is important that our
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branding remains consistent. Please obey the brand guidelines for consistent brand communication.
01
BRAND GUIDELINE
LOGO USAGE
Brand Logo
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Our brand logo consist of a serif based logotype
The nature of the elements of the brand logo should
customized truly for the brand. The brand logo is
not be modified, recreated or transformed in any way.
designed to be minimal & elegant.
The logo shall never be streched and should be resized proportionately so that it is legible at all times.
BRAND GUIDELINE
L O G O U S A G 7E
01
02
BRAND STRAPLINE
BRANDMARK
Logo Elements 01
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The brand strapline acts as
02
The brandmark is the
a supporting element that describes the brand's
identifying mark or symbol used to represent the
service. It is used as a decorative element to further
brand. The brandmark is ideal for social media
enhance the brand identity.
avatars, stamps, wax seals and stickers.
BRAND GUIDELINE
L O G O U S A G 7E
Minimum Width: 20mm
For both brand logo and brandmark, the minimum clearspace is determined by the height and width of the letter "v" from the logomark as illustrated above. Minimum Width: 5mm
Logo Clearspace & Minimum Size Clear space is the area surrounding the logo that must be kept free of any other graphic elements. This exclusion zone indicates the closest any other graphic P. 07 / 24
element can be positioned in relation to the logo.
Minimum Width: 15mm
BRAND GUIDELINE
L O G O U S A G 7E
Do not create new
Do not rotate or
Do not resize or modify any
Do not add any unofficial
compositions
reflect the logo
part of the logo
elements to the logo
Do not compress or stretch
Do not use gradient,
Do not change the color of
Do not add in special effects
Do not place logo on complicated
the logo, always resize
always refer to the color
logo, always refer to the
such as drop shadows or 3D
or low contrast background
proportionately
usage guideline
color usage guideline
effects
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Above illustrates some examples of incorrect logo usage.
BRAND GUIDELINE
COLOR USAGE
COLOR
Guidelines on how our colors should be used. It is important that our
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branding remains consistent. Please obey the brand guidelines for consistent brand communication.
02
BRAND GUIDELINE
COLOR USAGE
Cream
Sand
Sage
R 253 G 248 B 243
R 232 G 216 B 200
R 204 G 198 B 171
C 0 M 2 Y 3 K 0
C 8 M 13 Y 20 K 0
C 21 M 17 Y 34 K 0
# FDF8F3
# E8D8C8
# CCC6AB
White R 255 G 255 B 255 C 0 M 0 Y 0 K 0 # FFFFFF
Marble
Oak
R 242 G 238 B 235
R184 G 147 B 117
C 4 M 4 Y 5 K 0
C 27 M 42 Y 56 K 2
# F2EEEB
# B89375
Wood R 118 G 80 B 60 C 31 M 57 Y 68 K 42
Brand Colors P. 10 / 24
Our brand consists of 7 colors (White, Marble, Stone, Sans, Oak, Sage & Wood)
# 76503C
BRAND GUIDELINE
Logo Color Usage
COLOR USAGE
The logo is used in wood againts white, cream marble, sand and sage background. The logo can be used in white or cream
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againts oak or wood background.
BRAND GUIDELINE
COLOR USAGE
02 01
White, Cream, Marble and Sand are the most commonly used background color
02
Wood is mainly use for text colors
03
Oak and Sage are used as secondary background colors.
03
01
Color Hierarchy P. 12 / 24
A general color hierarchy is seen as illustrated above.
BRAND GUIDELINE
TYPOGRAPHY
TYPO GRAPHY Guidelines on how our typography should be used. It is important that
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our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
03
BRAND GUIDELINE
Butler
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Aa Primary Typeface
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Typography plays a large role in the brand identity.
The serif typeface is used for Headers, titles and
We use a serif typeface named Butler to add
smaller exerts of text that require further emphasis.
character and personality to the brand.
BRAND GUIDELINE
Karla
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ áâàäãåabcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()+
Aa Secondary Typeface
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Work Sans is the secondary typeface, it is used for
Within brand materials, Work Sans should appear
body copy and larger paragraph of text.
smaller in scale in relation to Spartan.
BRAND GUIDELINE
TYPOGRAPHY
Karla Regular is commonly used for body copy. Karla Bold of the body copy. Karla Regular is used for subheadings while Karla Regular or Bold is used for button text.
Butler Regular can be used for smaller exerts of text that require further emphasis such as this paragraph. Butler Medium Italic can be used to highlight certain area of text.
O RES RT W RS
SSORIES
EA
I
CE
SW
ITS
AC
BUTTONS IN KARLA BOLD
SU
Heading with Butler Regular
can be used to highlight or emphasize certain area of text
M
SUBHEADING IN KARLA REGULAR
Karla Regular for Brand Strapline
Typographic Hierarchy
Typographic hierarchy is a system for organizing type that establishes an order of importance. This allows for clarity, consistency
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and a legible hierarchy for all communications.
BRAND GUIDELINE
PHOTOGRAPHY
PHOTO GRAPHY Guidelines on how our photography style should look like. It is important
STYLE P. 17 / 24
that our branding remains consistent. Please obey the brand guidelines for consistent brand communication.
MOOD BOARD
04
BRAND GUIDELINE
PHOTOGRAPHY
Photography Style
KEY WORDS
Feminine
Modern
Confident
Stylish
Timeless
Effortless
BRAND GUIDELINE
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PHOTOGRAPHY
BRAND GUIDELINE
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PHOTOGRAPHY
BRAND GUIDELINE
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PHOTOGRAPHY
BRAND GUIDELINE
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PHOTOGRAPHY
BRAND GUIDELINE
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PHOTOGRAPHY
BRAND GUIDELINE
Designed with the modern traveller in mind, each piece are can easily empower her to feel confident and effortlessly embrace her femininity.
2021