Superyacht Lifestyle Miami Brochure 2014-02

The ultimate showcase for extraordinary living

February 13 – 16, 2015 A premier event targeted to the ultra-wealthy consumers of yachting, art, luxury, travel and culture in miami’s most sought-after zip code— Museum Park.

Superyacht Lifestyle Miami is designed to be the ultimate showcase for extraordinary living.

By combining the best of all worlds, Superyacht Lifestyle Miami brings together the superyacht and luxury industries to create a premier event in the Magic City’s most soughtafter zip code—Museum Park.

Running concurrently with the Progressive Insurance® Miami International Boat Show®, which

Specialty Pavilions Highlight Diverse Aspects of Luxury Living: Superyacht Builders and Brokers • Designers • yacht Charters Art • Transportation/Aviation • Luxe Brands • Real Estate

attracts an affluent international audience, Superyacht Lifestyle Miami is targeted to the ultrawealthy consumers of yachting, art, luxury, travel and culture.

Exclusive activities designed to interest and attract the UHNWI will be featured throughout the event.

The centerpiece of the event will be aboard M/Y SeaFair—the world’s first megayacht venue and one of the 10 largest privately-owned yachts in the United States. SeaFair features 28 custom-designed galleries, gourmet dining, a champagne and caviar lounge as well as an open-air sky deck.

Experience and enjoy the ultimate in luxury‌the superyacht lifestyle.

What sets Superyacht Lifestyle Miami apart?

In a word…everything!

Created by the National Marine Manufacturers Association (NMMA), the world’s leading marine event producer, Superyacht Lifestyle Miami is a unique event designed for elite affluent consumers. It will let you connect with UHNWI in a venue where you can experience and enjoy the extraordinary luxury of the superyacht lifestyle.

“NMMA’s goal with Superyacht Lifestyle Miami is to answer requests from the global superyacht industry to use our considerable exhibition and marketing expertise to create a new experience for the UHNWI and HNWI customer,” says NMMA President, Thom Dammrich.

Superyacht Lifestyle Miami is Designed with YOU—the Exhibitor— in Mind

“We believe this event

• Meet Ultra High Net Worth Individuals

the superyacht

is an important step forward for

with high purchasing power and strong

industry’s expansion

interests in luxury brands and activities.

to corresponding

• Network with other luxury business leaders in an intimate setting to generate new leads and customers.

• Maximize your image by associating your company’s brand to a new and unique style of promoting your products/services to an elite market.

• Receive preferential advertising rates in the luxe media presentations of the Superyacht Lifestyle Miami.

• Work with proven professionals from the world’s leading consumer events producer, the National Marine Manufacturer’s Association, to exceed your expectations and provide the best experience for your new and existing customers.

luxury sector crosspromotion and a new level of aspiration by the industry.”

— Thom Dammrich, NMMA

Network and enhance your company’s image. the intimate setting of superyacht lifestyle miami will ensure that you can connect with other business leaders to generate new leads and customers.

Superyacht Lifestyle Miami Pavilions Superyacht Builders & Brokers Pavilions The world’s top superyacht builders and yacht brokers will be showcased adjacent to the waterfront in luxury tents that will allow direct access to their vessels on display.

A floating dock marina will be built in the Museum Park basin that features ample water depths of 40' to 50' and clear air draft from every direction. These assets make Superyacht Lifestyle Miami an attractive venue to very large superyachts and the world’s premier sailing yachts.

Charter Pavilion Located waterside in luxury tents, the Charter Pavilion will highlight an assortment of the world’s top charter yachts and brokers to create the perfect charter experience.

The Designers Pavilion Located onboard the elegant M/Y SeaFair, the Designers Pavilion will showcase the world’s most talented superyacht designers in addition to the most sought after interior designers. These individual galleries can be customized to meet the designer’s exacting specifications for any presentation.

Art Pavilion Artists from every genre are invited to present their work. Art has always been the number one interest for the UHNWI and Superyacht Lifestyle Miami will feature a variety for all tastes. This Pavilion will be located on the second floor onboard SeaFair. The luxury galleries on this level offer the most options available to ensure optimum presentation of their work.

Custom configurations are also available.

Luxe Brands Pavilion From couture clothing and lingerie, A floating dock marina will be constructed in the Museum Park basin that features ample water depths of 40’ to 50’ and clear air draft from every direction.

perfume and jewelry, to accessories and more, exhibitors in this Pavilion will feature the more personal aspect of the luxury lifestyle. It will be located on the first and third levels of SeaFair.

Transportation & Aviation Nothing complements the superyacht lifestyle better than luxury cars, helicopters or private jets. These areas will be featured at Museum Park and off-site locations.

Real Estate The Miami luxury real estate market is one of the hottest in the U.S. With all the other aspects of the luxury lifestyle being featured…real estate (both commercial and residential) is a natural fit for Superyacht Lifestyle Miami. The event will feature a global offering of real estate opportunities for affluent consumers.

All M/Y SeaFair Pavilions feature neutral carpeting and lighting in a climate-controlled setting.

Entertain and enthrall your most valued clients at Superyacht Lifestyle Miami.

Create invitation-only VIP gatherings for your special guests. Leave all the work to us‌ we’ll take care of every detail.

Affiliate with Superyacht Lifestyle Miami and your company will stand apart from the rest.

Join forces with Superyacht Lifestyle Miami to create the perfect solution to promote your products and services to the luxury market. The team will design a custom sponsorship program to maximize your exposure by combining public relations and advertising, social media and VIP relationships with UHNWI. Expected Attendance: 2,000+ | Entry: Invitation and Limited Gate Contact the Superyacht Lifestyle Miami Team at SLMiami@nmma.org to create the best package for your marketing and promotional needs.

Superyacht Lifestyle Miami will be

The Superyacht Lifestyle Miami Difference Amenities Abound For Guests and Exhibitors Alike

heavily marketed

Superyacht Lifestyle Miami will feature

to UHNWI through

an array of first-class amenities for

partnerships with

guests, including water or car service to

such companies as American Express (Black Card holders), luxury media outlets and luxe brand partners.

The focus of this aggressive PR campaign will be

and from the event (including the Miami International Airport), valet parking, fine dining, VIP lounges and more. Leave all the work to us! Superyacht Lifestyle Miami will be an ideal place to entertain and enthrall your most valued customers, offering opportunities to create invitationonly VIP events for your special guests.

Exhibitors will have complimentary WiFi and access to Meeting Space.

to attract new potential buyers to the superyacht lifestyle market.

Target Audience –UHNWI Ultra High Net-Worth Individuals Demographics: • Primary: Male Age 50+ (Caucasian & Latino) •G eography: 100 mile radius + Central, South America, Europe Male UHNWI % of Entire UHNWI Population: 88% Average Age: 58 Average Net Worth: $138 Million Wealth Source: Inherited: 14% Self-Made: 70% Inherited/Self-Made: 16% Significant Industries: Finance, Banking and Investment Common Job Title: Chairman Marital Status: Single: 2% | Married: 95% | Divorced: 3% *Source: WealthX—World Ultra Wealth Report 2013

Superyacht Lifestyle Miami

SLMiami@nmma.org

superyachtlifestylemiami.com

Photos courtesy of: Churchill Yacht Partners, Horizon Yachts, 140' Proteskan-Turquoise MY Capricorn, 142' Palmer Johnson MY Lady J, 116' Holland Jachtbouw SY Whisper

ladyjyachtcharters.com