Sonos 2014 Boston Programming Study

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BOSTON PROGRAMMING STUDY 07.03.2014


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4 TABLE OF CONTENTS...

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A B O U T T H E P R O J E C T

S O N O S N O W

O V E R V I E W

P R O G R A M M I N G S U M M A R Y

S U P P O R T I N G D A T A

I N T E R V I E W N O T E S 3


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1 ABOUT THE PROJECT... The goal of this programming study is to provide SONOS with a forecasted view of their employee’s space needs in order to support the effectiveness of their future growth and workspace environment. This study is based off of data collected from interviews between TROIKA and 12 SONOS employees. Through these interviews each employee acted as a spokesperson for their department, providing TROIKA with valuable information regarding employee counts, space requirements, workspace environment needs, and social/ammenity requests. The results of this programming study should lead to exciting, engaging spaces for the company, branding opportunities spreading its creative culture, and innovative audio spaces for employees and visitors to be part of the SONOS experience.

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2

2014

214 USF/PERSON

SONOS NOW... Before beginning the interview process, TROIKA conducted an onsite observational walkthrough of the current SONOS space in order to gather an overall understanding of the departmental layout, work flow, and density. During this walkthrough a number of individuals within each department were briefly questioned about their spaces. The highlighted floor plans to the left and the Department Schedule shown below are the graphic representation of this walkthrough. The initial understanding of these spaces was a critical element when conducting the official programming interviews. The takeaway from this initial walkthrough was that the existing layout is inefficient and crowded, a product of the rapid growth of the company within a building where there is minimal expansion opportunities. The densification resulting from these issues skews the USF per person metric (shown above). This number is based on the usable square footage measured off of the plans shown to the left (46,829 USF) divided by the expected employee count for the 2014 Fiscal Year of 219 people. It was also discovered that departments and locations shown in the graphics on this page are a generalization. The densification has led to a mingling of departments sometimes creating unexpected benefits in workflow while at other times creating distractions and difficult working environments.

DEPARTMENT SCHEDULE LEVEL

SONOS ZONE

DEPARTMENT

TEAMS INCLUDED

OCCUPANCY

02 SECOND FLOOR

2ND FLOOR

PRODUCT DEVELOPMENT

SW & HW DEVELOPERS

APPROX. 40 PPL

03 THIRD FLOOR

HARDWARE/PLTE

HARDWARE LAB

LABS: PRODUCTION LINE TEST, ELECTRONICS, HW, ACOUSTIC

APPROX. 14 PPL

03 THIRD FLOOR

THORNDIKE WING

PRODUCT DEVELOPMENT

SW,HW, UX DEVELOPERS

APPROX. 60 PPL

03 THIRD FLOOR

HARDWARE/PLTE

HARDWARE LAB

LABS: ACOUSTIC

NA

03 THIRD FLOOR

QA WING

QUALITY ASSURANCE

QUALITY ASSURANCE

APPROX. 20 PPL

03 THIRD FLOOR

SUPPORT WING

CUSTOMER SUPPORT

CUSTOMER SUPPORT

APPROX. 25 PPL

03 THIRD FLOOR

FULD SPACE

FUTURE CUST. SUPPORT

CUSTOMER SUPPORT MOVING INTO

APPROX. 50+ PPL

03 THIRD FLOOR

FIRST STREET WING

FINANCE, IT, OPS, SALES

FINANCE, IT, OPS, SALES

APPROX. 32 PPL

03 THIRD FLOOR

ATRIUM WING

PRODUCT MANAGEMENT, FACILITIES, HR

RECEPTION, PRODUCT MANAGEMENT, FACILITIES, HR

APPROX. 25 PPL

03 THIRD FLOOR

ATRIUM WING WEST

CUSTOMER SUPPORT

CUSTOMER SUPPORT

APPROX. 25 PPL

04 FOURTH FLOOR

4TH FLOOR

SOUND LAB

LABS: ACOUSTIC, 3D PRINTER

APPROX. 9 PPL

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DEPARTMENT LEGEND

MEN

PRODUCT DEVELOPMENT

FLOOR

WOMEN

ATRIUM

EXTERIOR COURTYARD 2

35PF 30PVH

95040-MF 95040-MF BF

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UCON3

TPH36

BPT72

30x84

35 prtd 36

50PE

BPT72

50PE

TPH36

W35/30R

CBR

JC

35 P30 prtd 30

24x36

W35/36R

35 prtd 36

24x36

RL-MHW

1

TPH36

24x36

W50/36R

W50/24R

W65/36R

50 mono 24

W65/36R

RL-MH

24"D x 72"W

29HL

36x72-

TPH36 W65/36R

65 prtd 36

P72

P72

CBR

R

CBL

1

2

35TL 35PL

UCON2

1

24L/24

50 end prt ins. 36

TPH36

W35/36R

72x36-

CBL

35 prtd 36

2

65PE

P72

TPH36

W65/36R

TPH36

ZDO C36U

CBR

CBR

W35/36R

65 prtd 36

P72

TPH36

24x24

W35/36R

24"D x 72"W

R

TPH36

W50/36R

65PE

35 prtd 36

65 prtd 36 W65/36R

UCON3

1

24L/24

50 end prt ins. 36

72x36-

TPH36

W65/30R

CBL

50TL 15PVH50PL

W65/36R

TPH36 2

W

50PF 15PVH

65 prtd 36

P72

29HR

P72

UCON4

65 prtd 36

P72

W65/36R

ZDO C36U

24x24

29PENR

65 prtd 36

29HL

TPH36 8988EBZ3

P72

8988EBZ3

15PVH50PL 50TL

65 prtd 36

UCON3

BPT72

R

W50/36R

35PL 35TL

1

24L/24

ZDO C36U

TPH36

50 end prt ins. 36

TPH36

72x36-

CBR

UCON4

24x24

Strd 65P30 Mono 30

W35/36R

P72

65TT

65PF

35 prtd 36

CBL

P30 W65/30R

W65/36R

ZDO C36U 1

RL-MHW

29HR

TPH36

2

65PE 24x24

65 prtd 36

P72

2

30x84

35PE

29PENL 24x36

TPH36

RL-MHW

24x24 ZDO C36U

65 prtd 36

W65/36R

BPT72 BPT72

35 prtd 36

FLOOR

B/B/F

50 end 24

W50/24R

60

6x7 prtdP24spine 24

W50/24R

PMK48 ZDHS48RS

UCON3 50XX

60

WBK

24x46

6x7 prtdP24spine 24

W50/48R

PMK48 ZDHS48LS TPT96

1

24x60

50 seg spine 48

W50/48R

TPH24

50XX

W50/60R

R

1

24L/24

50 end prt ins. 36

29PENL

TPH36

72x36-

CBR

24L/24

P72

36x72-

CBL

P30 W65/30R

QUALITY ASSURANCE

50 seg spine 48

W50/24R

UCON3 TPH24

1

RL-MHW

50 prtd 48 TPH48

29PENL

24x24 ZDO C36U

65 prt prt 36

BPT72

W65/36R

2

65PE

29PENR

PRODUCT MANAGEMENT, FACILITIES, HR

W65/36R

24x36

TPH36

RL-MHW

W65/36R

TPH36

W50/60R

ABD26F 50PF 15PVH

65 prt prt 36

W65/36R

6x7 prtdP24spine 24

W50/24R

24x46

60 mkrP60bd 60

35PE

PRODUCT DEVELOPMENT

65 prt prt 36

TPH36UCON4 65XX

60

65PF

Strd 65P30Mono 30 W65/30R

ZDO C36U

W65/36R

6x7 prtdP24spine 24

W50/48R

PMK48 ZDHS48RS

UCON3 50XX

60

50 prt prt mono 60

R

CBR

65PE

W65/36R

W50/36R

50 end prt ins. 36

24x36

W50/36R

1

50 end prt ins. 36

TPH36

24L/24

CBL

24x24

65 prt prt 36

W65/36R

W65/36R

CBR

RL-MHW

29PENR

P72

TPH36

72x36-

24x48

WBK

JC 2

1

WBK

W50/36R

R

CBL

24L/24

2

36x72-

W50/36R

50 end prt ins. 36

TPH36

50 prtd 36

P84

W50/48R TPH48

50 seg spine 48

W50/48R

PMK48 ZDHS48LS TPT96

1

24x46

50 prtd 48

50PE

29PENL

36 LM

24x24 ZDO C36U

65 prt prt 36

BPT72

50 seg spine 48

W50/24R

8988EBZ3 TPH24

UCON3

29PENR

HARDWARE LAB

6x7 prtdP24spine 24

UCON3

50TL 15PVH50PL

W65/36R P72

WBK

65 prtd 36

W65/36R

24x60

65 prtd 36

65TT

UCON4

95040-MF

95040-MF

50PE

65 prtd 36 W65/36R P72

2

2

W50/24R

50 mono 24

ZDO C36U

3

65 prtd 36 W65/36R

CBL

TPH36

TPH36

CBL

P51 50T

FUTURE CUSTOMER SUPPORT

B/B/F

UCON3

W65/36R

B/B/F

50PF 15PVH

65 prtd 36

P72

W50/24R

65 prtd 36 W65/36R

50 mono 24

FINANCE, IT, OPS, SALES

29PENR

CBR

P72

CBL

1

TPH36

78054_WA

50PE

35 prtd 36

B/B/F

W50/24R

50 AisleP24ntpcp 24

1

B/B/F

L/24R 72x36-24

2 3

TPH36

50TS

24x3624x24

BF

CBL CBR

BF L/24R 36x72-24

3

65PL 65LL

65PF

UCON4

W50/24R

1 2

50 AisleP24ntpcp 24

TPH36 TPH36

TPH36

W65/36R

ZDOC36U 1 24SCFC

50XS

TPH36UCON2

ZDOC36U 24SCFC 1

65PL 65LL

W65/36R

Strd 65 Mono 36

P72

BF

65 Aisle Mono 36

ZDOC36U 3 24SCFC

CBL CBR

TPH36UCON3

W65/36R

ZDOC36U 24SCFC

65PF

TPH36

BF

65 Aisle Mono 36 P72

36x72-24

TPH36

2

1

TPH36UCON4

W65/36R

2

L/24R

2

3

W65/36R

50TS

W50/48R P72

65PF

35PF 30PVH

35PF 30PVH

W65/36R

65 Aisle Mono 36 P72

1 W65/36R

50TS

UCON2

W65/36R

ZDOC36U

2

CBR

1 2

W65/36R

3

65 Aisle Mono 36

35PF 30PVH

W65/36R

Strd 65 Mono 36 P72

1

Strd 65 Mono 36

ZDOC36U

CBL

W65/36R

BF

ZDOC36U 24SCFC

Strd 65 Mono 36 P72

L/24R

65PE

36x72-24

Strd 65 Mono 36

95040-MF

95040-W

3

W50/24R

BF

2

24SCFC

CBL

WBK 95040-WA

29FL

65 Aisle Mono 36

72x36-24

ZDOC36U

1

Z6DM1448L

29FL

95040-W

WBK

29FR

W35/36R

CBR TPT36

L/24R

CBR

1

TPH36

72x36-24

29FL 29FR

CBR

1

24SCFC

BF 24x36

95040-WA

L/24R

1

ZDOC36U 24SCFC 3

CBR

24x42

24x36

TPH36UCON2

BPT72

35PL 35LL

TPH36UCON2

35 mono 36

4L/24R

CBL

A

W35/36R

36x72-2

35 mono 36

24x36

BF

24SCFC

35TT

CBR

TPH42UCON2

W35/42R

2

CBL

24x78

CBR

24SCFC

TPT36

BF

2

A

W50/24R

50 Aisle ntpcp 24

35 mono 42

15PVH

CBL

3

ZDOC36U

65PF

2

4L/24R

1

CBL

CBR

29FL

W65/36R

TPH36 TPH36UCON2 W35/36R

35 mono 36

30PVH

1

29FR

CBL

1 TPT36 W35/36R

35 mono 36

ZDOC36U

BF

TPH42 W35/42R

35 mono 42

CBR

CBL

36x60

CBR 24x36

TPH36

2

3

3

CBL

2

65 Aisle Mono 36

1

ZDOC36U 1 2

W50/24R

50 mono 24

78054_WA

CBR 24x42 1

TPT36

CBL

CBR

BF

B/B/F

78054_WA

CBL

24x36 W35/36R

35 mono 36

Z6DM1448L

65PE

1

3

35 mono 36

24SCFC 60

Z6DM1448L

CBL

CBR

CBL

2

W35/36R

35TT

CBR

CBR 3 TPH36

UCON2 W35/36R

35 mono 36

CBR

TPT36

30x60

TPT36 W35/36R

35 mono 36

JC

TPH42 W35/42R

35 mono 42

BF 30x60

24SCFC 2

TPT36

BF 30x60 60

65PE

95040-WA

CBL

65PF

L/24R

CBR 24x36

1

50PE

TPH36

CBL

60 mkr bd 60

72x36-24

CBR 24x42 2

95040-WA

W50/60R

15PF

2

CBL

24x36 W35/36R

35 mono 36

2

2 24x42T

CBL

CBR

CBL

1

65PE 65PE

W35/36R

BF

95040-MF

95040-MF B/B/F

B/B/F

95040-MF

P51 50T

CUSTOMER SUPPORT

95040-MF

95040-MF

UCON3

TPH36 ZDO C36U 1 2

3

95040-MF

30x84

W50/24R

W65/36R

50 mono 24

50PF 15PVH

65 prtd 36

P72

TPH36

78054_WA

CBR 3 TPH36 W35/36R

3 W50/48R

50 Aisle Mkrbd 48

P72

35TT

60 Z6DM1448L 95040-MF

29FR

78054_WA

RL-MHW

65 prtd 36 W65/36R

3

78054_WA

BPT72

B/B/F

DEPARTMENT LEGEND

29PENL

50PE

BPT72

BPT72

30PVH 35PL 35LL

30PVH

30PVH

35PF 30PVH

35PF 30PVH

35 mono 36

2

W50/24R

50 Aisle ntpcp 24

24SCFC

TPH36UCON2

BF 30x60

BF

78054_WA

CBL

78054_WA

35 mono 36

1

65PL 65LL

29FL

29FL

29FR

29FL

1

50 AisleP24ntpcp 24 65PE

35PF 30PVH 35LL

TPH36UCON2

W65/36R

2 3

TPH36

W65/36R

ZDOC36U

Strd 65 Mono 36

CBL

50TS

CBR

UCON2 TPH36UCON3

W65/36R

ZDOC36U 24SCFC 3

65 Aisle Mono 36 P72

L/24R

65PE

36x72-24

TPH36

W65/36R

3 JC

65 Aisle Mono 36

BPT72

UCON4 W50/36R

50 Aisle ntpcp 36

P72

W35/36R

W50/24R

CBL

24x36 W50/36R

50 Aisle ntpcp 36

35 mono 36

65LL 65PL

W35/36R

50 Aisle ntpcp 36

P72

50 AisleP24ntpcp 24 65PE

CBR 24x36 W50/36R

W50/36R

50 Aisle ntpcp 36

Strd 65 Mono 36 P72

A

50PE CBL

UCON4 65TT

35 mono 36

CBR

UCON4 W50/36R

50 Aisle ntpcp 36

P72

36x72-2

95040-MF

95040-W

A 95040-W

W50/60R

60 mkr bd 60 15PF

CBL

24x36 W50/36R

50 Aisle ntpcp 36

W35/36R

65LL 65PL

24x78

UCON4

CBR

95040-MF

2

2

TPH36UCON2

W65/36R

2

65 Aisle Mono 36

4L/24R

W65/36R

Strd 65 Mono 36

WOMEN

72x36-2

72x36-2

W65/36R

L/24R

2

65 Aisle Mono 36

L/24R

P72

P72

4L/24R

36x72-24

CBL

W65/36R

L/24R

Strd 65 Mono 36

72x36-24

95040-MF

30x60

95040-MF

W65/36R

BF

65 Aisle Mono 36

ZDOC36U 1 24SCFC

1

P72

A

36x72-24

CBL

95040-W

2

TPH36

W65/36R

L/24R

Strd 65 Mono 36

2

95040-MF

95040-MF

60 mkr bd 60

95040-WA

UCON3

W50/60R CBL

15PF

95040-WA

CBR

UCON3

35 mono 36

CBR 24x36 W50/36R

50 Aisle ntpcp 36

24SCFC

CBL P72

78054_WA

BF

65PF

A

95040-W

TPH36

W65/36R

ZDOC36U 1 24SCFC

W65/36R

ZDOC36U

Strd 65 Mono 36

24SCFC

CBR

CBR

A

65 Aisle Mono 36

1

95040-WA

CBL

P72

2

L/24R

W65/36R

ZDOC36U 1 24SCFC

Strd 65 Mono 36

CBL

2

65PE CBR

50PE

W50/60R

95040-W

MEN

UCON4

CBL

60 mkr bd 60

65PL 65LL

W50/36R

24x36

36x72-24

P72

CBR

50 Aisle ntpcp 36

P72

W50/36R

WBK

2

BF

BF

50 Aisle ntpcp 36

W65/36R

24x36

CBR

1

WBK

W65/36R

15PF

A

65 Aisle Mono 36

1

CBL

95040-W

65PL 65LL

W50/36R UCON4

Strd 65 Mono 36

TPH42

A

50PE

CBR

29FR

50 Aisle ntpcp 36

P72

W50/36R

W50/24R

W35/42R

60 mkr bd 60

W50/36R

50 Aisle ntpcp 36

29FR

50 Aisle ntpcp 36

65TT

UCON4

CBR

A

50 AisleP24ntpcp 24 65PE

35 mono 42

95040-W

W50/60R

15PF

78054_WA W50/36R

24x36

CBL

35TT

65PL 65LL

29FL

29FR 95040-MF

50 Aisle ntpcp 36

P72

W50/36R

W50/60R

50TS

TPT36UCON2

29FL

29FR 78054_WA BF

24SCFC

50 Aisle ntpcp 36

50PE

CBR

3

TPH36

W65/36R

ZDOC36U

3

65 Aisle Mono 36

24x36

W65/36R

ZDOC36U

Strd 65 Mono 36

A

36x72-24

95040-W

30PVH

TPT36

65PL 65LL

UCON4

24x36

CBL

60 mkr bd 60

95040-W

35PE

BPT72

TPT36

50 Aisle ntpcp 36 W50/36R

CBR

BF

BF

BF

24SCFC 24x36 WBK

UCON4

P72

W50/36R

15PF

65PL 65LL

W50/24R

L/24R

50 Aisle ntpcp 24

W50/48R

65PE

50 Aisle Mkrbd 48 P72

65PE

W50/48R

36x72-24

50 Aisle Mkrbd 48

WBK

P72

W50/24R

UCON4

WBK

W50/24R 24SCFC

24SCFC 24x36

60

30x60

BF

24SCFC 29FL

D.P. 50 Aisle ntpcp 36

W50/24R

50 Aisle ntpcp 24 65TT 50 Aisle ntpcp 24

W50/48R

WBK

TPH36

W35/36R

29FL

29FL

50 AisleP24ntpcp 24 65PE

95040-MF

50 Aisle Mkrbd 48 P72

65PE

W50/48R

WBK

24x36

W65/36R

Strd 65 Mono 36

ZDOC36U 24SCFC 1

CBL

29FL

29FR

29FR

Z6DM1448L

60

30x60

29FR

UCON2

50 Aisle Mkrbd 48

WBK

WBK

A

CBL

95040-W

CBR

BF

24SCFC

29FL

Z6DM1448L

95040-MF

29FL

65PL 65LL P72

W50/24R

UCON4

CBR 95040-WA

60

30x60

BF

24SCFC 29FR

Z6DM1448L

60

30x60

Z6DM1448L

65PL 65LL

65PL 65LL

UCON4

29FL

29FL

24x36 24SCFC

W50/36R

50 Aisle ntpcp 36

BF

35 mono 36

W50/24R

50 Aisle ntpcp 24

29FL

29FR

1

TPH36UCON4

W50/24R

50 AisleP24ntpcp 24

W65/36R

29FR

29FR

P72

BF

L/24R

A

W50/48R

50 Aisle Mkrbd 48 P72

65PE

2

65 Aisle Mono 36

4L/24R

4L/24R

50PE

3

50 Aisle Mkrbd 48

P72

29FL

95040-W

A

95040-W

WBK UCON4 W50/48R

W50/24R

72x36-2

72x36-2

W50/36R

50 Aisle ntpcp 36

95040-MF

CBL

TPH36

65PL 65LL

P72

29FR

65TT

CBR

95040-WA

72x36-24

TPH36UCON4

W65/36R

ZDOC36U

TPH36

W65/36R

UCON4

W50/48R

50 mono mkrbd 48

2

MECH.

24"

29FL

BF

W50/24R

FEC

BPT72

wb

29FR

30x60

29FL

W50/36R

L/24R

65PF

1

50 Aisle ntpcp 24 65TT 50 Aisle ntpcp 24

W50/48R

CBL

60

50 Aisle ntpcp 36

36x72-24

2

50 Aisle Mkrbd 48 P72

CBR BF

24SCFC

TPH36

ZDOC36U

CBL

CBL

1

BF

P72

15PF

3

CBR

95040-MF

29FR 29FL

W65/36R

TPH36

2 24x42

CBL

29FR

Z6DM1448L

CBR

65 Aisle Mono 36

ZDOC36U 3 24SCFC

65PF

24x36

W50/36R

50 Aisle ntpcp 36

24SCFC

WBK

Strd 65 Mono 36

W65/36R TPH42

1

CBR

95040-MF

29FR

A

CBL

95040-W

Strd 65 Mono 36

W65/42R

ZDOC36U

95040-MF

UCON4

CBR

3

50PE

CBL

65PE

Strd 65 Mono 36

CBL

UCON4

65PL 65LL

BF

Strd 65 Mono 42 TPH36UCON3

TPH36

W50/48R

W65/36R

L/24R

CBR BF

P72

CBR

TPH36

3

UCON4

24SCFC

65LL 65PL

W50/24R

3 36x72-24

L/24R

CBL

ELEC.

TPH36UCON2

24SCFC 24x36

24x48

35PL 35LL

W35/36R

TPT36

2

24SCFC

35 mono 36

W35/36R TPH48

1 24x36

35 mono 36

W35/48R

TPT36

3

2

3

TPH36UCON3

W65/36R

ZDOC36U

2

4L/24R

24x36

50 Aisle ntpcp 24

W50/48R

2

ZDOC36U

Strd 35 prtd 48

W35/36R

TPH36

72x36-24 CBR

TPH36

65 Aisle Mono 36

TPH36

72x36-2

95040-WA

P72

BF

78054_WA

50 Aisle Mkrbd 48 P72

50 mono mkrbd 48

Strd 65 Mono 36

35 mono 36

W35/36R

CBR

A

1 24x60

CBL

65PF

TPH36

CBL

W65/36R

CBR BF

Strd 65 Mono 36

CBL

WBK

CBL

50PE

W50/48R

JC

35 mono 36

TPH60UCON2 4

TPH36

CBR

P72

CBL

WBK

JC

1 36x72-24

2

50XS

1

95040-WA

35TT

W35/60R

TPH36UCON2

24SCFC 24x36

L/24R

CBR

50PE

W50/60R

95040-W

Strd 35 prtd 60

35TT

W35/36R

TPT36

2 24x42

TPH36

TPH36UCON2

BF

W50/36R

1

4L/24R

CBL

50 Aisle ntpcp 36

2

CBR

95040-WA

CBR

W50/36R

3

24x42

CBL

ZDOC36U

TPH36 ZDOC36U

2

CBR

24SCFC

TPH42

ZDOC36U

35 mono 36

W35/36R TPH42

1

CBL

60 mkr bd 60

TPH36UCON4

50 Aisle ntpcp 36

2

35 mono 36

W35/42R

TPT36

24SCFC 24x36

CBR

15PF

UCON3

CBL

TPH36

1

35 mono 42

W35/36R

L/24R

BF

CBR

TPH36

65PL 65LL

35 mono 36

TPH36 3

72x36-24

ZDOC36U

W65/36R

L/24R

CBL

95040-WA

W65/36R

CBR

WBK

65 Aisle Mono 36

CBL

1

65 Aisle Mono 36

W65/36R

65PL 65LL

65 Aisle Mono 36

W65/42R

3 36x72-24

TPH36

CBR

BF

UCON4

65 Aisle Mono 42

W65/36R

60 mkr bd 48

CBL

W35/36R

TPH36UCON2

24SCFC 24x36

2

CBR

50PE

WBK

35 mono 36

35TT

W35/36R

TPT36

2 24x42

CBL

95040-WA

W50/24R

65 Aisle Mono 36

W65/36R

35 mono 36

W35/36R TPH42

1

CBR

W50/60R

50 AisleP24ntpcp 24

65 Aisle Mono 36 JC

35 mono 36

W35/42R

TPT36

24SCFC 24x36 L/24R

50 Aisle ntpcp 24

35 mono 42

W35/36R

TPH36

15PF

60 mkr bd 60

FEC

WBK

35 mono 36

W35/36R

BF

36x60

29FR

35 mono 36

3

72x36-24

?

72x36-2

2ND

MECH.

UCON2

W65/36R

65 prtd 36

65 prtd 36

65TT

30PVH 35TL

P72

29HL

35PL

29HL 8'-0"

29HL

84

95040-MF

Z6DM1460D

29HR

84

30x84

Z6DM1460D

95040-MF 30x84

B/B/F

60x60

B/B/F

29HR

29HR

29HL 29HL

B/B/F B/B/F

B/B/F

B/B/F

84 Z6DM1460D

29HL

29HR

B/B/F

29HR

B/B/F

B/B/F

B/B/F

30x84

29HL

29HL 29HR

29HR

95040-MF

29HL

95040-MF

5'-0"

5'-0"

29HR

95040-MF

95040-MF

29HL

29HR

29HL

29HL

78054_WA

95040-MF

29HR

3RD

95040-MF

95040-MF

29HR

84

30x84

29HL

95040-MF

30x84

30x84

29HL

60x96

Z6DM1460D

84

30x84

29HL

29HL

30x84

29HL

Z6DM1460D

84

84

29HR

Z6DM1460D

29HR

29HR

84

30x84

Z6DM1460D

29HR

29HR

Z6DM1460D

29HL

78054_WA

Z6DM1460D 84

B/B/F

78054_WA

78054_WA

78054_WA

78054_WA

29HL

78054_WA

78054_WA

1'-6"

29HR

78054_WA

95040-MF

Z6DM1460D 84

29HR

29HL

30x84

30x84

B/B/F

78054_WA

78054_WA

B/B/F

B/B/F

B/B/F

B/B/F

78054_WA

48x96

95040-MF

78054_WA

36x60

78054_WA

78054_WA

95040-MF

95040-MF

95040-MF

78054_WA

95040-MF

78054_WA

95040-MF

B/B/F

95040-MF

95040-MF

95040-MF

95040-MF

B/B/F

B/B/F B/B/F

78054_WA

78054_WA 78054_WA

78054_WA 78054_WA

B/B/F

B/B/F

95040-MF

95040-MF

95040-MF

95040-MF

B/B/F

B/B/F

B/B/F

50PE

50PE W50/24R

50 mono 24

50PE

50PE

CBR

95040-MF

2

36x84

WBK

12'-2"

TPH60 P84

95040-MF

95040-MF

24x60

W50/60R

W50/60R

W50/60R

60 mkrP60bd 60

50 prt prt mono 60

WBK

WBK

TPH60

95040-MF

24x60 2

CBL

53/4"

CBL

JC

WBK

TPH60 JC

B/B/F

B/B/F

60 mkrP60bd 60

CBR 2

TPH60 P84

24x60

50 prt prt mono 60

W50/60R

24x60 2

P84

2

CBL B/B/F

50 end 24

W50/24R

W50/24R

50 mono 24

B/B/F

B/B/F

50 end 24

50PE

W50/24R

50 mono 24

B/B/F

50 end 24

W50/24R

W50/24R

50 mono 24

B/B/F

W50/24R

B/B/F

50PE W50/24R

50 mono 24

50PE

CBR TPH60

2

95040-MF

24x60

P84

50TT

W50/60R

50 mkrbd 60

60 mkrP60bd 60

W50/60R

24x60

W50/60R

50 mkrbd 60

WBK

WBK

TPH60

WBK

TPH60

95040-MF

2

24x46 1

2

95040-MF

95040-MF

W50/60R

2

TPH60

CBR

CBR 2

TPH60

TPH60

1

P84

P84 W50/60R

50 prt prt mono 60

24x46

95040-MF

24x60

60

24x60

60 mkrP60bd 60

60

W50/60R

2

1

60

60

50 mkrbd 60

B/B/F

50PE

50 end 24

W50/24R

B/B/F

50PE

50PE W50/24R

50 mono 24

B/B/F

50PE W50/24R

50 end 24

W50/24R

60 mkrP24bd 24

W50/60R

B/B/F

60 mkrP60bd 60

50PE

50PF

24x60

UCON3

WBK

24x46 1

TPH60

24x46

CBL

CBR

CBR

50PE

50PE

24x46 1 50PF

50PE

B/B/F

60

WBK

60

WBK

24x46 1

BPT72

50TT

1

TPH60UCON3

24x46

60

24x60

60

W50/60R

24x46 1

BPT72

50 mkrbd 60

1

95040-MF

24x46

P84

60

2

TPH60

2

P84

2

TPH60

CBL

24x60

50 end 60

P84

95040-MF

CBR

CBR

BPT72

TPH24

W50/24R

P24bd 24 60 mkr

B/B/F

B/B/F

50PF

1

W50/60R

24x60

W50/60R

W50/60R

TPH60

2

2

CBR

50 end 24

8988EBZ3 TPH24

24x46

60 mkrP60bd 60

P84

95040-MF

50 prt prt mono 60

W50/60R

W50/60R

60 mkrP60bd 60

95040-MF

P84

P84

95040-MF

2

W50/24R

60

7'-47/8"

24x46 1

60

WBK

50X

50TT

W50/24R

PMK48 ZDHS48RS

UCON3

60

TPH60UCON3

6x7 prtdP24spine 24

W50/48R

PMK48 ZDHS48LS TPT96 24x46

24x60

6x7 prtd spine 48

W50/48R

8988EBZ3 TPH24

50 end 60

6x7 prtd spine 48

W50/24R

UCON3 TPH24 50X

24x46

W50/60R

60

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50X

6x7 prtdP24spine 24

W50/24R

PMK48 ZDHS48RS

UCON3

60

WBK

24x46

6x7 prtdP24spine 24

W50/48R

PMK48 ZDHS48LS

TPT96

1

2

6x7 prtd spine 48

W50/48R

8988EBZ3 TPH24

50 prt prt mono 60

24x60

W50/60R

60 mkrP60bd 60

50 end 60

24x60

W50/60R

W50/60R

W50/60R

60 mkrP60bd 60

50 prt prt mono 60

24x60

W50/60R

60 mkrP60bd 60

95040-MF

5 ( 9 5 ( 6

95040-MF

7'-5"

50PE

50PE

50PE

50PE

50PE

50PE

50PE

50PE

30'-0"

B/B/F

6x7 prtd spine 48

W50/24R

UCON3 TPH24 50X

1

50 end 24

6x7 prtdP24spine 24

W50/24R

24x46

WBK

60

WBK

50X

24x60

6x7 prtdP24spine 24

W50/48R

PMK48 ZDHS48RS

UCON3

60

WBK

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24x46

95040-MF

6x7 prtd spine 48

W50/48R

PMK48 ZDHS48LS TPT96

1

2

6x7 prtd spine 48

W50/24R

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CBL

6x7 prtdP24spine 24

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24x46

95040-MF

95040-MF

60

2

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50TT

W50/24R

PMK48 ZDHS48RS

UCON3

60

WBK

WBK

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24x46

6x7 prtdP24spine 24

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6x7 prtd spine 48

W50/48R

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50 end 60

6x7 prtd spine 48

W50/24R

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1

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6x7 prtdP24spine 24

W50/24R

24x46

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60

24x60

50X

W50/60R

6x7 prtdP24spine 24

W50/48R

PMK48 TPH48 ZDHS48RS

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60

95040-MF

WBK

5 ( 9 5 ( 6

24x46

24x60

5 ( 9 5 ( 6

6x7 prtd spine 48

W50/48R

PMK48 ZDHS48LS

1

2

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5 ( 9 5 ( 6

6x7 prtd spine 48

W50/24R

8988EBZ3 TPH24

CBL

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< /$ 5(

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B/B/F

B/B/F

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B/B/F

W50/24R

B/B/F

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78054_WA

W50/24R

< /$ 5(

50PE

TEST STATION

24'-0"

11'-10 1/2"

78054_WA

78054_WA

B/B/F 95040-MF

78054_WA

78054_WA

78054_WA

78054_WA

78054_WA

78054_WA

78054_WA

1 ( 9 2 95040-MF

95040-MF

1 ( 9 2 B/B/F B/B/F

95040-MF

B/B/F

B/B/F

B/B/F

B/B/F

B/B/F

B/B/F

95040-MF

95040-MF

B/B/F

78054_WA

95040-MF

95040-MF

95040-MF

95040-MF

B/B/F

95040-MF

B/B/F

78054_WA

78054_WA

95040-MF

DEPARTMENT LEGEND

CLOSET 482

4TH

FLOOR

SOUND LAB

7


3 OVERVIEW... The key to programming is collecting data and analyizing spaces in a way that allows the metrics to inform the way we understand and design spaces. The observations in this section point out key pieces of information that should be considered when designing for the future SONOS experience. 1. The USF and RSF required. 2. Multiple Circulation Factors to determine design efficiency and for use during the design process as a measuring tool for proposed layouts. 3. Occupancy metrics. 4. Ratios that inform how spaces are defined and used. A summary of where this information derives from as well as all of the supporting data for these metrics can be found in the sections 4 and 5 of this study.

The space ratios shown below describe the proportional utilization of spaces discovered through the programming study. Approximately only half of the required SF is needed for individual use. This metric is inline with the trend seen from similar global companies whose process requires a large amount video conferencing and collaborative workspace.

2015 SPACE RATIO* INDIVIDUAL 47% COLLABORATION 26%

SOCIAL 16% UTILITY 11%

2019 SPACE RATIO* INDIVIDUAL 52%

COLLABORATION 27%

SOCIAL 11% UTILITY 10%

*Ratios are measured by usable square footage. Lab space and circulation space were not included in the square footages used. Lab spaces are a specialty item that could be itemized as individual, collaboration, social, or utility space leading to an ambiguity that would skew the ratio. Circulation is also ambigious as it can be incorporated into social and collaboration spaces.

8


The space requirements derived from the programming interviews are shown below, the USF is circled in blue & the RSF is circled in red. The effects of 3 different Circulation Factors are used in order to create guidelines against which the design efficiency of proposed layouts can be measured. These Factors are highlighted in yellow along with the design effeciency standard they create. Circulation Factor at 40%

0

37,100

29%

Totals 920 129,851 USF 100% Loss Factor 15% Total Rentable Square Feet Circulation Factor at 35%

0 Totals

19,478 SF

33,684 SF

149,329 RSF

258,246 RSF 0

920 125,214 USF 100%

1,663

Total Rentable Square Feet Circulation Factor at 30%

0

64,160

32,463

56,140

32,481 SF

143,996 RSF

249,023 RSF 23%

26%

216,541 USF 100%

18,782 SF

27,825

29%

1,663 224,561 USF 100%

26%

Loss Factor 15%

Totals

0

0

48,120

23%

920 120,576 USF 100%

1,663 208,521 USF 100%

18,086 SF

31,278 SF

138,663 RSF

239,799 RSF

Loss Factor 15% Total Rentable Square Feet

Using the the SF requirements from the 40% Circulation Factor and the employee counts from the Programming Summary in the next section, the occupancy metrics for move in 2015 and look ahead 2019 are shown below. It is important to note that the decrease in USF/PERSON between 2015 and 2019 is primarily due to the initial buildout requirements for the social and utility spaces. These spaces are being designed from the initial 2015 phase to accomodate the growth of the company through 2019 leading to a larger proportion of space per person initially.

2015

2019

307

266

USF/PERSON

USF/PERSON

9


4 PROGRAMMING SUMMARY... On the left is the programming summary spreadsheet of all of the data collected over the course of the study. A key item to note is that the USF amounts from the supporting spreadsheets which feed into this summary are preliminary and subject to change. Also important to note is that no interview has been conducted with the QA and User Experience departments. As the project moves ahead, it would be important to setup interviews with these departments to identify their specific needs. Also important is the identification of any smaller departments or subdepartments that may have been missed in the first round of investigations. Lastly, please note that there is an overlap in spaces indicated in the Product Development, Hardware Labs, and Product Management spreadsheets. Due to this replication, the total USF and RSF shown are inflated and could be corrected through another combined meeting with these 3 departments. The known areas of overlap are indicated on the Hardware Labs spreadsheet shown in section 5 in orange highlight. This area amounts to approximately 10,000 USF in 2015 and 16,000 USF in 2019. Our research has shown that there is the potential that these numbers could be as high as 20,000 USF in 2015 and 45,000 USF in 2019. The results of our initial investigation indicate that, using a 40% circulation factor and a 15% loss factor, the total rentable square feet that would be ideal for the new SONOS space would need to be approximately 150,000 RSF with the ability to grow to around 260,000 RSF within 4 years of occuping the space. The 40% circulation factor used is a conservative estimate and as discussed in the prevoius section, can vary based on the structure of a site, the density of the program, and the ability to incorporate circulation within other programatic elements.

10


2015 Headcount Departments

People

Product Development (HW + SW)

USF

2019 Headcount %

People

USF

%

229

30,318

23%

415

53,278

24%

Hardware Labs

0

44,570

34%

0

77,798

35%

Product Management

16

6,107

5%

32

11,318

5%

9

3,559

3%

12

6,126

3%

36

4,838

4%

56

8,016

4%

4

1,000

1%

7

1,562

1%

Customer Care

81

7,865

6%

244

23,663

11%

Sales

17

1,733

1%

26

2,862

1%

Finance

11

2,061

2%

21

3,718

2%

20

3,328

3%

31

5,391

2%

0

24,472

19%

0

30,828

14%

IT Human Resources & Recruiting Office Management & Operations

QA General Office Totals Space Type

423 129,851 USF 100% Rooms

Offices

USF

%

844 224,561 USF 100% Rooms

USF

%

55

6,600

5%

93

11,160

5%

368

20,744

16%

751

41,832

19%

48

1,056

1%

82

1,824

1%

297

31,836

25%

474

55,570

25%

Collaborative

83

16,070

12%

147

28,000

12%

Social / Amenities

14

9,600

7%

23

11,100

5%

Utility

55

6,845

5%

93

10,915

5%

0

37,100

29%

0

64,160

29%

Workstations Hot Desks Labs

Circulation Factor at 40% Totals Loss Factor 15% Total Rentable Square Feet

920 129,851 USF 100%

1,663 224,561 USF 100%

19,478 SF

33,684 SF

149,329 RSF

258,246 RSF

11


5 SUPPORTING DATA... The spreadsheets provided in this section were used to create the Programming Summary in section 4. All of the information shown here was collected from the interview notes included in section 6 and other data shared with TROIKA by SONOS. Please reference the Notes/Assumptions area at the end of every departments spreadsheet for additional information.

12


13


14


15


16


17


18


19


20


21


22


23


6 INTERVIEW NOTES... At the beginning of this project we setup a series of interviews with at least one member from every department within the SONOS team. Over the course of a 2 day period we gathered all of the information found within the following pages. These notes are a summary of the discussions held and do not include any analysis at this point in the project.

24


Hardware PD Labs: (Interview: Maarten van der Heide) A. Work Style a. Very collaborative space where engineers work together on a variety of projects b. Need quiet space for heads down work when need to sit and think through a problem c. Constant contact with team members at other sites so need areas for skype calls, phone calls, and VC meetings without disturbing neighbors d. Lab spaces are typically loud (sometimes very loud) and not good for quiet work e. Dave Perri is VP of PD (People) | Maarten is Manager of Global Labs (Stuff) f. Need 450 GSF B. Collaborative Work C. Dedicated Spaces D. Proximity Requirements E. Amenities F. Furniture Requirements G. Equipment Requirements H. Technical Considerations I. Other Planning Considerations a. See Spreadsheet for remaining information from Maarten’s Interview

25


Product Development: (Interview: Dave Perri) A. Work Style a. Groups in PD: Hardware, Software, Software Test, Product Creation, IT Software b. Typical project teams are 20-40 people and last approximately 2 years c. Very Collaborative d. Don’t like big open office areas e. All teams and projects are multi-location f. Lots of travel; sometimes entire project team; at any given time 5%-10% of a team may be traveling; definitely need hot desks g. Need flex space h. Sonos is very focused on career development which means a lot of difficult and confidential one on one conversations with employees i. All managers with direct reports need offices j. Engineers in cubes and sit by discipline; they need heads down quiet space for working; work well in pods of 4 k. Need lots of VC l. Want to look at Project based seating m. Current local PD is approx. 200 will grow B. Collaborative Work a. Software i. Approx. 10 teams doing daily standup meetings for about 10 minutes and in groups of about 10 ii. Weekly meetings about an hour long of about 10 people iii. Core team meetings per product approx. 5 to 7 per week of 10 to 30 people iv. Functional team meetings, 10 to 12 meetings per week of about 5 to 10 people v. Product milestone meetings of 10 to 30 people b. Hardware i. 6 directors with 5-20 people in weekly meetings ii. 20 managers with 5-10 people in weekly meetings iii. Project work has several meetings per week; 4 projects meeting 2-3 times per week with 20-30 people; an additional 5 or so more meetings of 5-10 people which are project related. c. All Hands Meeting for Product Development @ least once per quarter d. In the future number of projects could grow to 7 e. Quarterly Summit requires a room for @ least 30 people f. Maarten details more; need a project dedicated room with virtual presence for each project in a suite with a shared lounge and conference room. See Santa Barbara for example. C. Dedicated Spaces a. Project suites as mentioned above. b. Storage requirements from Maarten c. Maarten has all other space requirements for labs, etc‌ D. Proximity Requirements 26


E.

F.

G.

H.

I.

a. Hardware near Lab/Chambers b. Hardware near Industrial Design c. Hardware near User Experience Design Team who needs to be near Software d. Hardware and Software need to be near Product Management Amenities a. Keg & Drinks b. Eating & Snacking c. Social Area d. Rough Furniture e. Showers f. Fitness g. Napping Pods for people coming in on red eye flights Furniture Requirements a. Workstations i. More desktop space than currently have ii. Current storage is adequate iii. Usually have 2 monitors and a laptop at least iv. Need space for laying out product; shelving v. Coat hooks vi. Like 4 person pod organization; possibly moveable white boards vii. Don’t need soft breakout areas Equipment Requirements a. Plotter b. 2 printers Technical Considerations a. Would like more isolation between offices; too much noise transference currently Other Planning Considerations a. Managers get offices; 20-25 hardware and software i. Hardware – 10 Offices ii. Software – 8 Offices iii. Software Test – 4 Offices iv. Product Creation – 5 Offices v. IT Software – 3 Offices b. Offices should be 100-120 SF (8x10 or 10x12)

27


Product Development - Software: (Interview: Diane Roberts) A. Work Style a. 60-70 % heads down, rest is collaborative within the team b. Would like to have rooms/workstations organized in a way that keeps teams together. Maybe have team in one room with a conference table they can move back and forth between that can provide hot desk space for traveling team members c. Team includes PD, QA, PM, and UX d. Estimate growth of 50% year of year e. Audio team within software may have special requirements. May need to meet with them f. Need to meet with User Experience g. Teams are located at multiple sites h. Need flexibility – teams work on a 2-3 week cycle i. May need to speak with ERP team for their specific requirements B. Collaborative Work a. All conference rooms need VC b. Stand up meetings once a day for every team with 10-12 people per meeting. Last about 15 minutes each. 16-24 teams. c. Managers meet 2 per week with 8-10 people per meeting for about an hour at a time. d. Functional team meetings once a week with 8-10 people (Functional teams of apps, player, system sw, core, dot.com, and data) e. Lots of quick spot design and one on one meetings throughout week sometimes with cross team integration f. Many one on ones currently happen within office space g. Weekly scrum meetings of 12 people at least once a week for 30 minutes at a time h. At least 1 planning meeting a week i. If team had a shared conference/work room, many of the meetings mentioned above could be in team room C. Dedicated Spaces a. Library of mobile devices so people can just check out the device they need to test – wall/storage of about 8’ b. Area for demo and display of units – wall/storage of about 14’ c. Scale rack – 32 devices on 1 network needs a 4’x6’ storage space d. Build & tools team needs server space, currently use space within IT’s racks – could continue that model D. Proximity Requirements a. Need to be located with QA/Test, UX, and PM for each team b. Close proximity to tier 3 of customer care c. Near PD – hardware d. Near HR-Recruiting E. Amenities a. All eat lunch together so need large café space 28


F.

G. H.

I.

b. Showers c. Bike storage d. Coffee area close by e. Seltzer Water f. Lots of Ice g. Kegerator h. After work functions area i. Wall space for current artwork collection j. Vending machines k. Better soda and snacks l. Large social area for Friday lunches and Wednesday breakfasts m. Break spaces n. Game rooms o. Stage for bands and sonos employees p. Fitness room / yoga space Furniture Requirements a. Workstations need desk space for 2 monitors and laptop, space for sonos stuff like play bar, coat hook, a drawer for personal stuff, but no real filing needs, lots and lots of power – possibly 20+ outlets per workstation b. Offices have similar needs but also need visitor chairs c. White boards everywhere – need lots of writing surfaces d. Ad hoc soft meeting areas for 3-4 people Equipment Requirements a. Router, everyone needs their own router Technical Considerations a. Audio group – team room / sound b. General sound control throughout space c. VC everywhere Other Planning Considerations

29


Product Management: (Interview: Craig Wisneski) A. Work Style a. Kind of decides/comes up with ideas for what projects Sonos will be making b. Works with Hardware & Software c. Currently 8 people in the Cambridge Office; 16 people by move-in; 32 people within 3yr look ahead d. Current layout has the 8 people split within 3 offices e. Most useful layout would have them in open spaces; doesn’t like offices f. When 32 people though, may need approx. 4 offices not sure on hierarchy g. Groups at multiple sites work on projects together h. VERY collaborative group for entire day, almost never sits at desks i. Could use in future a couple of hot desks for people coming in j. Forecasting 4x growth for future k. 50% time workstation work; 50% time meetings l. Does a lot of traveling; someone in group travelling at least 1 time every week B. Collaborative Work a. A ton of impromptu meetings-get in a room and solve a problem; 2-5 people; currently happens in someone’s office but would prefer to have 2-3 small rooms b. Ad hoc problem solving spaces c. Need a lot of break out space; quick sit down areas with white boards – possibly moving whiteboards d. Project teams meet 3 times per day in groups of about 5; combo meetings with PM and PD e. Have 1 on 1 meetings between sites; need at least 2 rooms with VC based on current needs f. A larger conference room g. All hands meeting area for 1/month; currently held in big open area on 4th Floor h. For really large 1/quarter meetings usually rent space somewhere i. Open & closed types of collaborative space C. Dedicated Spaces a. Place to demo current products; somewhere with like home listening experience that can be public b. Place to show & demo stuff in development; somewhere with like home listening experience that is private; public shouldn’t access c. A dedicated conference room to reserve for project team meetings; estimate at least 4hrs/day spent currently on VC w/ offsite team members D. Proximity Requirements a. Co-located with Product Development; Engineering managers, Designers, User Experience E. Amenities a. Keg Culture b. Fitness c. Lots of Bikers; maybe place for storage and showers/lockers d. Social/Café place 30


F.

G. H.

I.

e. Space for informal company parties Furniture Requirements a. Sit/Stand Desks b. Usually have 2 monitors and a laptop at least c. Somewhere to have products at desk d. Not a lot of paper usage or storage needed Equipment Requirements a. No real equipment needs; very little printing Technical Considerations a. Double screens for video conferencing b. STC requirements for conference/office spaces very important because of sensitive topics/conversations Other Planning Considerations a. Awesome furniture is VERY important; not “soulless hell�

31


IT: (Interview: Neal Piliavin) A. Work Style a. Handles Sonos infrastructure, servers, network, help desk, data center, telco rooms b. Depending on new space, may place servers in COLO space c. 9 people currently in Cambridge; could grow to 12 d. Help desk in its own room e. IT could be in an open space f. Need small conference room for 1 on 1 meetings; VC would be good g. Can be loud; always on calls h. Collaborate a lot with each other i. Global approach to teams across sites j. Help desk is mainly on phones or VC; Currently do a lot VC @ desk which seem to work for them k. Platform is mainly heads down l. There is some travel to support other groups m. Centralized, but a little secluded B. Collaborative Work a. VC room doesn’t need to be dedicated; can handle most VC meetings at desks b. VC meetings of 2-4 people c. Could do 2 shared VC that IT would use 50% of time d. Team meeting of 12+ people C. Dedicated Spaces a. Telco/IDF rooms on every floor; 1-2 per floor; room for 1 rack b. MDF with room for server room, ups, backup generator with 12 hour capacity; maybe a 7x24 room D. Proximity Requirements a. Close to customer support b. Near product development E. Amenities a. No recommendations F. Furniture Requirements a. 2-3 monitors and a laptop b. Multiple machines c. Need more ports d. Sit/stand desks with better cable management solutions e. Storage for manuals/books f. Storage for gear g. May need a cabinet that can be locked up h. Couple of big screens for group to monitor work orders, etc. i. No filing needs G. Equipment Requirements a. MDF/server room with room for 4-5 4 post racks + growth space for up to 6 racks total b. Storage space for PCs help area, network gear, lab space 32


c. 50-70 PCs shipped twice a year; need storage room w/ camera with space for storing PCs and network gear d. Need build area where help desk people can work e. Help desk area for 2-3 people + space for 1 more help desk person per 100 Sonos employees f. Lab space; computer lab; testing for internal PC setups and releases H. Technical Considerations a. Need sound deadening b. Don’t like high partitions c. White noise could help in help desk area I. Other Planning Considerations a. Like the visual look of open space, but may not be right 100% of the time

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Human Resources & Recruiting: (Interview: Jen Marchi & Jim DelRosario) A. Work Style a. Overall Boston employment numbers are 260 now; 400+ by September 2015; 800+ by 2018 b. Jen head of HR which includes: (about 9 people & up 40% for 2015); highly confidential, offices for senior employees, may need 3-4 offices for 2015 movein i. Analytics; heads down ii. US services; collaborate and heads down iii. Global Communication; collaborate and heads down c. Jim head of Recruiting which includes: (about 13 people & up to 23 for 2015), about 1/3 of conversations are private, managers in offices i. Recruiters (+3-5 people); collaborate and heads down ii. Operators (+2 people); primarily heads down, need undistracted low noise area iii. Coordinators (+3 people); primarily collaborate-up and down all the time, need to be visible, open cubes d. Some recruiters (5 or so) may be moving to sit with other Sonos groups that they support e. Only Jen and Jim really travel a lot f. Need 1 hot desk for each role g. Prefer location in office to be deeper in office so potential employees are led through Sonos and get culture of company h. Need access to a sound demo room B. Collaborative Work a. Recruiting interviews for 4-15 people approx. 4-5 times per week b. Recruiting calls need room for 1 on 1 calls; maybe 1 room for every 3 recruitors c. Need dedicated 2-3 person Sonos experience room like the current green room for prospective employees C. Dedicated Spaces a. Storage for Sonos giveaway products close to area (6x8 approx) for new hire players, beer, wine, decorations, training materials, etc. b. Training/onboarding space D. Proximity Requirements a. Centralized, but not near front door b. HR & Recruiting near each other E. Amenities a. More sound rooms to showcase quality of products b. Fun room; surround sound with video games; Karaoke c. Sound rooms with different environments used as social spaces d. Expression of “fun” place to work e. Connection to outside (court yard, patio, etc.) f. Engineers should feel taxed intellectually; Fun but Hard F. Furniture Requirements a. Current desks are about right, don’t have mulitiple screens 34


b. Walk around with ipads, would be good to control tech in spaces c. Coordinators could be in more of a group seating with centralized ad hoc meeting space d. Sit/stand desks e. Any file cabinets needed could be located in offices, primarily 1-2 people doing majority of filing, not a massive need f. 2 comfortable meeting chairs in each office G. Equipment Requirements a. Dedicated printers for coordinators b. Dedicated printer for HR area c. Centralized scanner d. Shredder H. Technical Considerations a. Zoom – VC platforms b. Savant controller c. If in open space may need VC rooms d. High bandwidth e. Household in your workspace, home like environment I. Other Planning Considerations a. Sonos sustainability goals should come out in design

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Office Management & Operations: (Interview: Rose Washak) A. Work Style a. Reception, shipping, Sonos service b. 4 people currently in 3 offices and 1 room for shipping; may be growth with company growing c. All work together in a group d. 3-4 hot desks for visitors B. Collaborative Work a. Would like a meeting room for 10 people for weekly meeting b. Room for 1 on 1 meetings used daily for about time c. Room for meeting with vendors for 3-4 people C. Dedicated Spaces a. Storage area for supplies b. Mail room for shipping/receiving; could have remote mailboxes in each area c. Printers are all dedicated d. Storage for office supplies and kitchen pantry items; should be at least double current capacity e. Currently have shipping crates stored in basement for shipping equipment for PD, approx. 240 SF, may need similar in new space D. Proximity Requirements a. Should be directly adjacent to reception b. Directly adjacent to lobby & shipping/receiving if possible c. Close proximity to HR, IT, Finance E. Amenities a. Product display/demo area b. Reception seating for 3 people c. Kegs for PD team specifically d. 1 central kitchen/social area; currently use 4 fridges for 260 people, need dishwashers, microwaves, and vending machines (2-3 for snacks and drinks) e. Fitness rooms; yoga for 20 people and massage sessions f. Showers/lockers g. Mother’s Room h. Gaming area which could be combined with product demo room F. Furniture Requirements a. Sit/stand desks b. More storage area at desks c. Filing cabinet per desk G. Equipment Requirements a. Scanner b. Printer for shipping c. Fax d. Scales for shipping H. Technical Considerations a. Shipping/receiving may require treatment to control sound b. Reception area may need presentation capabilities 36


I. Other Planning Considerations a. Freight elevator near lab if possible for deliveries b. Shipping/receiving is noisy area

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Customer Care: (Interview: Mike Carlino) A. Work Style a. Call center environment in middle with 40% support ring around it b. Open floor plan with groups of 4-6 like current setup c. On the phone a lot and when not on phone, collaborating with those in group d. 40% escalation engineers, new product intro team, product return team (not on phone all day) / 60% Tier 1 Call Center e. 1-2 hot desks now and 4-6 by move in f. Current 50-55, move-in 75, 200 max by 2019 B. Collaborative Work a. Meetings of approx. 3 people which don’t require VC b. Meetings of approx. 3-8 people needs VC 3-6 meetings per day c. All hands once per quarter d. Stand up rooms with 3 chairs and phone e. Don’t need 1 on 1 rooms f. 1 team meeting per day g. Current needs 2 dedicated 8 person VC rooms & 3 dedicated 3 person standup rooms h. Move-in is (3) 8 person and (5) standup i. 200 max is (4) 8 person and (5) standup C. Dedicated Spaces a. Lab space - 10’x20’ – Benches & AC Power b. Dedicated Bench Space – 24 Linear Feet – outside of cubicle c. Lockable storage room for new product intro – 10’x10’ – with 2’ deep racks D. Proximity Requirements a. Close Proximity to QA team b. Close Proximity to PD E. Amenities a. Access to kitchen/social area b. Small break out area nearby with gaming c. Coffee station nearby d. Fitness e. Showers/lockers, have lots of bikers and runners F. Furniture Requirements a. Workstations 6x6 maybe high panels with STC materials maybe 5’ tall b. Storage at workstations like locker element and rolling file c. Typically have 2 monitors (some people have 4) and a laptop G. Equipment Requirements a. Lab space with TV and 3rd party networking b. 2 dedicated printers now and 3-4 in future H. Technical Considerations a. Need sound absorption and/or white noise b. Flat screen monitor to hang in space for running call lists I. Other Planning Considerations a. 2 offices needed 38


Sales: (Interview: George Meeker) A. Work Style a. Mostly on the phone working with customers b. Good for sales to hear each other on the phone in case speaking with same customer c. Sales does a lot of travelling d. Need a hot desk now and probably 1 or 2 more in future e. Sales and Sales Ops f. 2 people actually in office for sales, rest in field g. Sales operations 6 people in office up to 15 for move-in including global sales h. Because of heavy concentration on phone they want to be acoustically separated from other groups B. Collaborative Work a. Dedicated 3-4 person conference room with VC b. Could use shared larger conference room c. Room for 3-5 people with VC 1 time per week d. A single phonebooth doesn’t need VC C. Dedicated Spaces a. Filing cabinets for storing paper contracts that have to keep for specific amount of time – (4) 4 drawer cabinets b. Dedicated printer and fax with same fax number as now D. Proximity Requirements a. Directly adjacent to Finance E. Amenities a. An office All Hands Area b. Large central social space c. Smaller coffee spot d. Bean bag chairs in meeting rooms e. Fully stocked bar for happy hour f. More fridge space g. More microwaves h. Better stocked snacks/healthier snack and drink options i. Fitness room F. Furniture Requirements a. Current benching setup is fine for size, but noise is an issue b. Sit/stand desks c. 2 monitors and a laptop G. Equipment Requirements a. Conference rooms with smart boards so you can take everything you’ve written with you when you have to leave a conference room H. Technical Considerations a. White noise I. Other Planning Considerations a. Currently have 1 office for sales, would need 2 offices in new 39


Finance: (Interview: Jeff Chiumiento) A. Work Style a. Very collaborative group b. Some in Santa Barbara, some in Cambridge c. Comprised of 3 groups: FPA, AMPAC, & Leadership d. FPA is about 50% heads down, 50% collaborative; work with all budgets e. AMPAC is about 50% heads down, 50% collaborative; work with sales leaders f. Leadership is primarily collaborative, about 90%; work very closely with sales g. Leadership travels a lot h. Currently have 3 offices with 2 FPA and 2 AMPAC in Workstations i. By Move-in will need 3 more offices and an additional workstation j. 2019 forecast of 4 more offices and 3 more workstations k. Could use 2 hot desks B. Collaborative Work a. AMPAC meets 2-3 times per week in groups of 8-10 with sales/marketing b. Other small meetings 15 or more times per week of 3-4 people, often currently happen in offices which is acceptable if office was sized for meeting and had presentation abilities c. FPA 2-3 times per week in groups of 5-6 d. All conference rooms need to be VC C. Dedicated Spaces a. May need some time of lockable storage for tax storage, Jeff is following up D. Proximity Requirements a. Directly adjacent to Sales & Marketing b. Directly adjacent to HR if possible, but at least within close proximity c. Close proximity to product development d. FPA team could be co-located with the team units they support E. Amenities a. Fitness b. Parking c. VC and/or presentation options in offices d. Music areas F. Furniture Requirements a. Offices need desk space, no storage, coat hook, small table for meetings in office with TV for presentations b. Workstations don’t need to be large, but benching is too small. Need more desk surface than that. May need a pedestal file. c. Soft seating area within space G. Equipment Requirements a. Paper shredder or box for collecting paper to be shredded b. Local printer H. Technical Considerations a. Offices need higher STC ratings I. Other Planning Considerations a. Lots of natural light 40


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