Fantasy World in the Glockenbach District

With their fashion store and integrated organic café, Bianca Mirkovic and Shino Plum have created their own unique world of legends and experiences.

Phasenreich / MUNICH

FANTASY WORLD IN THE GLOCKENBACH DISTRICT

Even though Phasenreich is one of Munich’s long-established fair fashion stores, it is still well worth a visit. The name symbolises a surreal fantasy world, which is reflected in the somewhat convoluted premises and the product presentation within. It’s also mirrored in the illustrations and labels. Phasenreich not only stocks fair fashion, but also gifts and natural cosmetics. The integrated organic café is a real crowd magnet. Regular customers can collect stamps. Twelve stamps can be exchanged for an art print of one of the twelve Phasenreich worlds. “We both have a background in fashion. We already lived ecologically and sustainably in our private lives, so we strove to do the same in our professional lives,” says co-owner Shino Plum. “Initially, we wanted to launch our own label, but then we were presented with an opportunity to turn an unused space into a store.” Where does the green lifestyle stem from? As former Rudolf Steiner School pupils, the duo developed a connection to nature and sustainability at an early age. Moreover, Plum’s parents are pioneers of the German natural food industry.

Fair fashion, an organic café, and art prints: Phasenreich is a perfect match for Munich’s Glockenbach district.

Phasenreich

Reichenbachstrasse 23 Munich/Germany www.phasenreich.net Owners: Shino Plum, Bianca Mirkovic Opening: November 2014 Sales area: 60 sqm Employees: 3 Brands: Bleed, Dedicated, Degree, Hemp Hook Lamp, Jan’n June, Kerbholz, Lovjoi, Neon Lachs, Nurmi, O My Bag, Poly Poison, Recolution, Recyclis Workshop, Reet Aus, Stop the Water While Using Me, Vatter, Windschief, Woody Skateboards, Woodybunch