Silent Luxury. Ohhh de Cologne/Cologne

Ohhh de Cologne inspires its customers with an exquisite range of products spread out over 300 square metres

As soon as one enters the premises, all stress is left at the door. It feels as if visitors can breathe freely in this light-flooded store with a ceiling height of almost seven metres, floor-to-ceiling windows, and white walls. The special feature is, however, the product range, which can be explored on a small island in the middle.

HISTORY AND CRAFTSMANSHIP Nothing feels overloaded, yet there is a lot to see. There is fashion by Sea NY and underwear by Le Slip Francais, but clothing is almost secondary alongside the beauty products. The store stocks facial care products by The Ordinary, food supplements by Oeganics, and vegan nail polish by Nailberry, which provides perfect coverage upon first application. In addition, it showcases delicate jewellery from Sophie by Sophie, exclusive fragrances by Diana Vreeland, and jam in a tube by Meia Dúzia in flavours

Ohhh de Cologne/Cologne. A loud appearance with a lot of bling is certainly not Gloria Massaro-Conrad and Silvia Philipp’s cup of tea. They launched their concept store Ohhh de Cologne, which specialises in high-quality niche items, in January. Text: Nicoletta Schaper. Photos: Ohhh de Cologne SILENT LUXURY

Silvia Cristina Machado Philipp and Gloria Massaro-Conrad, the owners of Ohhh de Cologne, fulfilled a dream when they launched their store. “We want our store to stock what we love and what convinces us.”

such as strawberry with port and chilli. KaDeWe is the only other store to stock the latter in Germany. “We brought together everything that excites us and isn’t available on every corner,” Philipp says. The store specialises in niche products that are often sustainable, have a charity background, and a background story that is waiting to be narrated. Perfect examples are the soaps and scented candles by Claus Porto, a manufactory founded in Portugal in 1930. It was re-launched with recyclable packaging sporting motifs from the company archive. Let’s not forget Féret-Parfumer of France, which draws from its 100-year tradition and offers a small organic cosmetics line based on honey. Ohhh de Cologne also showcases a range of interior products including room dividers, mirrors, and vintage carpets, as well as art by Tape That and Patrick Foua. Philipp and Massaro-Conrad have a flair for trends and they have created an adequate forum with Ohhh de Cologne. Philipp was the CEO of an advertising agency specialising in the beauty industry for ten years and has collaborated with brands such as L’Oreal, Henkel, and LVMH. Massaro-Conrad, on the other hand, has distributed high-end niche brands on an international level in the past. Today, both owners are still in the distribution game under the umbrella of Premium Beauty Brands; some of those brands are also stocked by Ohhh de Cologne.

AURA AND RANGE Ohhh de Cologne is located in the historic “Spichernhöfe” next to Cologne’s “Stadtgarten”, in the immediate vicinity of lawyers, consultants, a fitness centre, the Boffi kitchen showroom, and restaurants. This environment promises the perfect clientele for the concept store. Half a year after its grand opening, Ohhh de Cologne already has many regular customers who adore the store’s aura and product range. They are always on the lookout for surprises. For example, Massaro-Conrad and Philipp are considering a cosmetics studio on the upper floor and are planning an online shop. “We strive to avoid being static and to act in line with our needs,” Massaro-Conrad emphasises. “We are cosmopolitan and flexible. It brings us great pleasure to pass on our passion.”

Ohhh de Cologne – Concept Store

Spichernstr. 6, 50672 Cologne/Germany www.ohhhdecologne.com Opening: January 2018 Owner and CEO: Gloria Massaro-Conrad, Silivia Cristina Machado Philipp Employees: 4 Sales area: 300 sqm Brands for women: Byredo, Claus Porto, Diana Vreeland, Eau de Couvent, Escentric Molecules, Fountain, Féret Parfumeur, Juicebox, Kosho, Le Slip Français, Meia Dúzia, Nailberry, Niod, Ogaenics, The A-Club, The Ordinary, The Liquid Health, Sea NY, Selahatin, 2787 Parfums, and others… Brands for men: Byredo, Claus Porto, Diana Vreeland, Eau de Couvent, Escentric Molecules, Fountain, Féret Parfumeur, Juicebox, Kosho, Le Slip Français, Meia Dúzia, Niod, Ogaenics, The A-Club, The Ordinary, The Liquid Health, Sea NY, Selahatin, 2787 Parfums, and others… Accessories and interior brands: Degrenne Paris, Frederike von Cranach, Gur, Hibi, Qeeboo, Red Edition, Rizzoli New York, Sophie by Sophie, Thomas Poganitsch, Vintage Carpets, and others…