Properly Dressed

Element of Dress

Elegance Unveiled

Pieces and inspiration styled by: James Massey. Style expert / Presentation coordinator at Buckhead Haberdashery

Curated By: James Massey

Properly Dressed appreciates your interest in this service. I hope to serve you with style & care. PD combines skill with understanding a man’s image & needs to keep his appearance sharp and clever.

I, myself, realize that fashion is a trend that changes everyday, but image is always classic.

-James Massey

-Properly Dressed- The instructional lifestyle for dressing well. “Men Rather”, in which we bring the old with the new, the classic and the present by creating something unique for you. My goal is to evolve your style of dress, closet and image. I love attention to detail and presentation, I believe it plays a big part of our first impression. Properly Dressed follows the peak of pursuing a distinctive image for a man’s dress.

“I enhance style & image by teaching you the pro’s & con’s of proper dress for your everyday wear” -James Massey

WELCOME TO PROPERLY DRESSED

PROMOTIONS

MARKETING

-Instagram: -Fashion Look Book, in which I would promote my brand with looks in which I've created from the previous & present clients.

-Tumblr: -Tumblr would provide my business within testimonials of different clients that I’ve consulted & tutorials of different style lessons.

-Meet-Ups: -Events will be held at the meet-up conventions, I will also have a launch party for my business.

-Pinterest: -Pinterest would be utilize to my business in regards to the presentations of my work alongside with the brand image itself.

6 5

YEARS

4 3 2 1 0 Traveler

Business

Fashion

Educator

BARRIERS -Competition -Marketing Costs -Mailing costs/postage

OVERCOME -Global Trends -Creative Marketing -Bartering

-Most men love clothing but don't know the heritage within its image.

Properly Dressed will offer mentoring skills that will be 100% professional to the client’s standards. The benefits will consist of a treatment to experience a polished look.

SERVICES -Instructing basics of dressing/color & pattern.

-Dress Code coaching.

-Organizing a wardrobe capsule and understanding the occasional fabrics to use for each outing.

-Determining trends vs. classics.

-Balancing personal shopping with industry dressing. Knowing how to shop and when to wear the appropriate attire.

-Personal Shopping Experience

-Packing & Preparing.

-Style Rules -Feel, Fit & Dress -Inspirational Choices

AGE RANGE/OCCUPATION -Male: 25-50 -Education: AssociatesMasters.

LOCATION -Atlanta area, central downtown.

-Expansion as the business grows, within the East/West coast area.

-The possibility can vary in an all directions within the industry. My indirect competitors would be Nordstrom, Saks Fifth Avenue and Neiman Marcus.

Personal Shopping $100hr.

I chose this structure because on the scale of my services, I will develop different branches of methods for my clients as well as exceptions due to their interest & satisfaction.

Style, Color & Occasion Lesson $75hr.

Wardrobe Audit $100hr.

Style Assessment $75hr.

CEO: JAMES MASSEY Tentative Partner #1 Would be on the West Coast, in which he will be a representative as a Style Advisor, that will take care of my clients within that area.

Tentative Partner #2 Would be on the East Coast that will be also representing he brand within the New York area & will also dedicate their of franchising the brand.

Virtual Assistant

Physical requirements: Amount of space- 1,000 Square Ft. Type of building- Home Base.

Zoning- Central Downtown.

Power and other utilities- Phone, gas, electric and water.

Performance Income Statement Properly Dressed LLC 2013 Jan Unit Sales xAverage Sale Gross Profit Expenses Payroll(13%) Supplies Square 2.75% Bank Fees (2%) Rent Paypal Fees (5%) Advertising/Promo Insurance Utilities Interest Phone Depreciation Total Expense Net Profit

Feb

Mar

Apr

May

Jun

July

Aug

Sept

Oct

Nov

Dec

Total

20 250 5000

25 299 7475

25 299 7475

25 299 7475

30 299 8970

30 299 8970

25 280 7000

25 299 7475

27 299 8073

25 299 7475

30 299 8970

25 299 7475

312 3520 91833

3000 50 0.68 0.25 400 125 100 150 200.43 50 350 350 4776

3000 50 0.74 0.299 400 186.875 100 150 200.43 50 350 120 4608

3000 50 0.82 0.29 400 186.75 100 150 200.43 50 350 120 4608

3000 50 0.82 0.29 400 186.75 100 150 200.43 50 350 120 4608

3000 50 0.82 0.29 400 186.76 100 150 200.43 50 350 120 4608

3000 50 0.82 0.29 400 224.25 100 150 200.43 50 350 120 4646

3000 50 0.77 0.28 400 175 100 150 200.43 50 350 120 4596

3000 50 82 0.29 400 186.66 100 150 200.43 50 350 120 4689

3000 50 0.82 0.29 400 100.55 100 150 200.43 50 350 120 4522

3000 50 0.74 0.299 400 100 100 150 200.43 50 350 120 4521

4900 50 0.82 0.29 400 100 100 150 200.43 50 350 120 6422

4000 50 0.82 0.29 400 100 100 150 200.43 50 350 220 5622

74738 600 90.76 3.39 4800 600 1800 2405.16 600 4200 1670 91507.31

326

2217

2217

2517

4362

3674

1854

2251

3134

2954

2471

2151

3

Performance Cash Budget Properly Dressed 2013 Month 0

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sept

Oct

Nov

Dec

Total

Beginning Cash Cash Sales

10000 0

0

0

0

0

0

3000

6000

6000

6000

6000

6000

6000

Total Cash

10000

0

0

0

0

0

3000

6000

6000

6000

6000

6000

6000

49000

Expenses Rent

0

3000

3000

3000

3000

3000

3000

3000

3000

3000

3000

4900

34900

3000 150 0 100 0 0 50 100

3000 150 0 100 0 50 50 100

3000 150 0 100 0 50 50 100

3000 150

3000 150

3000 150

3000 150

3000 150

3000 150

3000 150

4900 150

4000 150

38900 1800

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

150 0 50 50 100

1650 0 550 600 1200

10000

3400

6300

6300

6350

6350

6350

6350

6350

6350

6350

8250

9250

0

-3400

-6300

-6300

-6350

-6350

-3350

-350

-350

-350

-350

-2250

-3250

Payroll(13%) Supplies Bank Fees (2%) Insurance Utilities Phone Interest Advertising Promo Startup Costs

10000

Monthly Cash Out Ending Cash Assumptions: 1. Rent 400 2. Square 2.75% 3. Advertising Promo 100 4. Phone 417

Pattern Sheet Style # FL256

11/29/11

Fabric 36R,38R,40R,42R,44R,46R 75% CAMEL HAIR ts design en m

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JAMES MASSEY

Essence of Style

The St. Arlington Prince of Whales

Prince Sherwood

Pieces and inspiration styled by: James Massey. Style expert / Presentation coordinator at Buckhead Haberdashery

Tweed Inspired

Accessories are key to a man’s image.

JAMES MASSEY My SKILL as a young artist is TO OFFFER A GENtlemen’s dream, theyve always wanted, WITH MAGNICANT STYLE & HERITAGE I WILL DELIEVER, & ICONIC STYLE T O YOU. MY WORK IS TIMLESS & WOULD LIKE THE SAME FOR YOUR WARDROBE.

JAMES MASSEY

S CC E

ERVICES Guidance for style & dressing: $60 & hr. ustom Attire ontact: #240-723-1908 mail: james_massey65@yahoo.com

“And remember to always stay Properly Dressed”