TREND PREDICTION
Men’s Tailoring Autumn/Winter 2010/2011
Trend Prediction
VOLATILE CLIMATE CREATES CAUSE FOR EFFERVESCENT DRESSING Recession, Recession, Recession: The words on everyones lips. Having faced the worst slump in the economy since the early 1930’s, Britain is finally beginning to emerge from the frightful position it has been in for the last couple of years.
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Trend Prediction
WHAT IS IT WITH N O I S S E C THE RE
THAT MAKES EVERYTHING SO D E T A R E G EXAG
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?
80’s revival A bright and brash r the past fo s has been on the card th g in ose who couple of years caus a to dig out their lived through the er oulder pads all leg warmers and sh e who didn’t over again. For thos first time round, see the decade the aced the unique designers have embr own delirious styling to create their designs. armoured The clothes cast an er ar shield around the we ttle through ba to empowering them al world of the tough unemotion the clothes off work, and kicking arrived home, y all when they eventu uld peel away the didn’t mean they co had become so sense of power that addictive. niceness and In it’s simple form, r was sneered loving thy neighbou at home and at both at work and that the clothes s the stark reality wa pel all those too were designed to re race of the fittest. weak to survive the oks like the Finally though, it lo lly, leaving worst is over financia gather to s a raft of fresh idea eze on our ue sq e momentum as th stronghold. pockets loosens its rst slump in wo e Having faced th e early 1930’s, th ce the economy sin to emerge from Britain is beginning it has been in the frightful position years. for the last couple of
THE CONSUMER Who is driving the trend? ild up a These qualities all bu rs ile ta re t en ofile however With many independ typical consumer pr ty en pl is e st will look s, ther ecifically, this foreca going out of busines sp e os th s. In this s and male tailoring trend of room for new idea at n tio ra ale city dweller e gene stance, lets take a m bringing them are th in ’s 80 rly d 35 years in the ea Y consumers. Born aged between 25 an of g ctic urban offsprin d who is used to a he to the mid 90’s and ol ial nn e designer, he the mille estyle. As a freelanc the baby boomers, lif d an d oriente gs in life, eating generation are peer prefers the finer thin ow kn ey Th tion. ez Gerard and seek instant gratifica at restaurants like Ch it nt wa gularly trying d they what they want an Browns alongside re ings. This is now! new and exciting th rs ile ta re w ne wears, branding Internet savvy, the reflected in what he s se es sin bu their such as Paul will expect more of himself with labels ur vo fa ll d wi al, Alexander to run on the web an Smith, Uncondition nt cie ofi pr e o ar & Joe. business partners wh McQueen and Paul neer, however, ve d re ilo This ta online. , es sit g kin or tw bad boy whose Blogs and social ne hides the heart of a d te ec nn lly co n the thrill of allow them to be fu never quite forgotte s es en ar aw stant the sense of providing almost in an illicit moment or , de wi rld wo ng ng from a window of the trends emergi liberation of climbi s ge an ch e at ticip into the dark enabling them to an and running briskly n tio ra ne ts. Ge gh hit by the in local buying habi of the night. Althou on g in en pp t reduced the Y is used to things ha recession, he has no , ice rv se fast on fashion as he demand, they want amount he spends e iat ed m im d s an of trends. last minute change likes to keep on top feedback.
at h w w no They k t and they n a w y e th w. o n t i t wan
R R
Trend Prediction
OUGH AND
EADY
An Urban Restoration
ady. The Seedy, flaky and sh a City caught decaying beauty of turmoil of up in the emotional buildings lying recession. Grey office streets filled empty and derelict, battling narcotics with the homeless addictions. being in With all major cities by recession, some way affected nd portrays the the basis of this tre g resources upon impact of dwindlin ent. the urban environm eadful period dr is th of The end so a more is however in sight, bound to fill the exuberant mood is a slightly more air, making way for and establishing edgy colour palette e garments. a quirkier feel to th
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Trend Prediction
COLOUR STORY Rusty Red Purple Haze
Industrial Black
sh a itew
Moo dy Blue
Grimy Green
Wh Gridwork Grey
urs to coincide vironment, the colo en n ba ur e, ad m o suffered Taken from the man d felt by all those wh oo m g tin lif up e th ay into bigger and with this trend portr g on and heading up in ad he w no e ar t bu ey a feeling of during the recession muted however conv y irl fa pt ke e ar s ur lo better things. The co nse accents. Pg 6 e slightly more inte th h ug ro th ss brightne
Trend Prediction
THE SILHOUETTES What are the defining shapes?
ile striking outlines wh fining shapes create de . e th ion y, ss ce irk re qu in d an rld ion of a wo Avant Garde at id lap di e th g in bl ures, resem age therefore the retaining softer feat easier to get a mortg be ll wi it , ion ss ce re On leaving the
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cant. Leaving will no longer be va gs in ild bu at th y ies to be the wa ke time for Urban cit strong shapes echo ta ll wi it so nt sta in is not r detailing. h some of the softe the recession behind ug ro th ed ay rtr po is re. This what they once we
Trend Prediction
KEY DETAILS ts e k c a J n o t t u B e n O • apes h S r e ld u o h S g n ro t • S • Ankle Boots
• Draping Details • Gaiters ackets • Double Breasted J Pg 8
Trend Prediction
FABRIC SWATCH What are the key materials?
brics, two When it comes to fa e present: ar er main styles of trous ade from m le The first, a skinny sty e second, th d an cotton and elastane th more material a riding approach wi e leg tailored to on the top part of th and again made drape over the knee from cotton. ear swathes Loose, ripped knitw feeling of decay the body to create a ties are brought while metallic quali link and paneled in made from chain nse of urban metal to provide a se battle against security and show a the recession.
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ials are solid Generally the mater ver abstract block colours howe rns will cover unidentifiable patte . Below the harsh some lighter shades lace scarves and lines of the blazers, ovide a feeling crochet roll necks pr ate the harsh of softness to illustr rting to slip recession barriers sta away. man It is the mix of harsh d with softer made lines, contraste ate the look for areas, that really cre 10/2011. Autumn/Winter 20
Trend Prediction
SO HOW
IS
/ Winter season of le fads, the Autumn ab ion sh fa d an ks es, 80’s throwbac an Urban edge. g led with bright cloth class elegance with gh hi of e e developing. Havin ur ixt m After a recession fil a e consumer confidenc ll demonstrat d wi an en g up pp rin g ha ilo in t ta ck no pi ll ale y m wi ges 2010 / 2011 in anks to the econom the 1930’s, the chan y brought about th ntury before that in ce d with softer areas a lf ste ha ra d nt This change is finall an co ’s is 80 is th 19 t e bu th g ce sin sin es te dr r rious sta s elements of powe not been in such a se is sharp and still ha g rin ey ilo ta e th e or ef umers know what th overnight, ther the millennial cons , pping away. sli ion y ss all ce re fin s in er us rri t ba showing the m one that has lef tion taking over fro With a new genera y for Generation Y! t it quickly. Make wa want and how to ge
IT G N I K O O L OVERALL
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JASON PYE jason.pye@live.com