Brand Manual by stylustiks lucas

Brand Guidelines

wonderworz

Contents

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20

Signature Signature Elements Misuses Signature Signature Clear Space Element Minimum Size Colour variation Background Control colour & Image 01 Background Control colour & Image 02 Primary Colours Typography Primary Type Sizing of Signature Namecard Letterhead Envelope Poster Graphical Application Apparel 01 Apparel 02 Delivery Van Contact Information

BRAND IDENTITY GUIDELINES

Signature

At WonderWorz Pte Ltd a company that is a major supplier in professional cleaning equipment and products. Professional cleaning includes housekeeping, washroom, catering, and hard floor maintenance.WonderWorz is also invoved in regular maintenance of sold machinese, and when needed, prompt servicing will be carried out. Our iconic logotype is easily recognizable by the artistic baby blue swash adding a young and fresh feel to the logo, which will stand out from the rest of the competitors in the market at the same time with the help of the pail and the mob symbol it gives a identity as a cleaning company. This document is more than a list of rules about where to place out signature or what typeface to use. This document serves a way to build our WonderWorz Pte Ltd brandâ&#x20AC;&#x2122;s character.

wonderworz

BRAND IDENTITY GUIDELINES

Signature Elements

WonderWorz logo is a combination of two elements: WonderWorz symbol and the name. These two elements should never be separated or altered in any way.

Symbol Wordmark The wordmark employs a contemporary and straightforward face which potrays the brandâ&#x20AC;&#x2122;s personality clearly.

wonderworz

Wordmark

Symbol The pail and Mop symbols elements communicates the cleaning, maintenance, supplier services which wonderworz offers the clients. The artistic swash symbol helps to communicate that the company is fresh and young standing out from its competitors in the market.

BRAND IDENTITY GUIDELINES

Misuses Signature

Our signature plays an important role in communicating our brand identity.

Do not use only part of the signature elements

Therefore, It is important to set stringent guidelines on the how the signature is illustrated in its application. Do not use parts of the signature alone, change the order element of the signature, change the order of colour of the signature or attempt to recreate it. Always used the approved artwork.

wonderworz Do not change the order of the signature elements.

wonderworz

Do not change the order of colours in the signature.

wonderworz

Do not recreate the signature.

WonderWorz

BRAND IDENTITY GUIDELINES

Signature Clear Space

The x-height represents the width of half a pail.

Clear space refers to the area around the signature that must be kept free of an other elements

x The minimum required space around the signature is identified by the width â&#x20AC;&#x153;Xâ&#x20AC;?, as illustrated. this width is the width of half a pail.

wonderworz x

BRAND IDENTITY GUIDELINES

Element Minimum Size

We want our signature to be prominent. That is why we have determined various mininum sizes. Whatever the reproduction technique, always ensure that our signature is neversmaller than what can be clearly executed.

PRINT: Mininum size for printed applications

14.5MM Actual Size

wonderworz

Illustrasted here are the mininum sizes for print and digital applications.

WEB: Mininum size for digital applications

40 px Actual Size

wonderworz

BRAND IDENTITY GUIDELINES

Colour Variation

Colours play an integral role in communicating WonderWorz personality

FULL COLOUR VERSION

We have designed a preferred 3 colour version of our signature for use on most of our application. The one-colour version of the signature is intended for applications that are restricted in colour.

wonderworz ALTERNATE VERSION

wonderworz

COLOUR VERSION

BRAND IDENTITY GUIDELINES

Background Control Colour & Image 01

It must be ensure that the signature falls on a plain and uncluttered background to ensure maximum visibility.

wonderworz

The preferred background for our signature is white, out in some cases the signature has to be used over a coloured background to enhance a particular design or concept. In cases like these, it is essential to ensure the visibility and integrity of our signature. Illustrated above are some example of how the signature is applied over various coloured backgrounds to ensure maximum visibility.

BRAND IDENTITY GUIDELINES

Background Control Colour & Image 02

The rule of thumb whenever applying the signature or a background ensuring the visibility and integrity of our signature.

The signature must be placed on an uncluttered background

Illustrasted above are further examples of how the signature applied over an uncluttered coloured background to ensure maximum visibility. There may be instances where the signature has to be placed over a picture as a background. It is to be ensured that our signature to be placed on an uncluttered part of the picture and the clear space around the signature (refer to â&#x20AC;&#x153; signature clear spaceâ&#x20AC;? to be maintained.

wonderworz

BRAND IDENTITY GUIDELINES

Primary Colours

Colour plays and integral role in communicating the brand. Over time we want this colour combination of purple and blue to be standing out from other competitors and to be associated synonymously with WonderWorz Pte Ltd. The primary colours of WonderWorz colour palette are progressive and unambiguous. The consistent representation of these colours will reinforce the uniquess of our signature.

Wonderworz Purple PANTONE 533 C C 90% M 82% Y 45% K 47% R 33 G 40 B 68 #212844

Wonderworz Blue PANTONE 298 C C 64% M 10% Y 1% K 0% R 64 G 180 B 229 #40B4E5

BRAND IDENTITY GUIDELINES

Typography Primary Type

Typography plays an important part in communicating our brand’s personality. Arial has therefore been the designated typeface. This versalitity and simple face helps us to express our versatile in different areas. Arial’s structure and construct make it highly legible in both print and digital applications. It is avaible in Bold Italic, regular, bold, Italic and black weights allowing maxmum flexibility.

This font weight should be mainly used for lengthy information chunks.

Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~-[]{}\|;:’”,<.>/?

This font weight should be mainly used for sub-headers.

Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~-[]{}\|;:’”,<.>/?

This font weight should be mainly used for headers and titles.

Arial Black Regular

Do not use any other typeface This font is a primary type for print and digital design

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~-[]{}\|;:’”,<.>/? Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~-[]{}\|;:’”,<.>/? Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890-=!@#$%^&*()_+`~-[]{}\|;:’”,<.>/?

Sizing of Signature

Minimum size for logo application

wonderworz This size should be used on all stationery: name cards, letterheads, evelopes, application forms, etc.

wonderworz This size should be used on folders which houses A4 size inserts

wonderworz This size can used only for large format applications. For example; on packaging boxes.

wonderworz 11

Namecard Size of namecard 90mm(w) x 50mm(h)

FrontView

wonderworz

Back View

WonderWorz Pte Ltd 105 cecil street #08-169 The Octagon, Singapore 069563 Tel Fax Mobile

(65) 62861478 (65) 63157732 (65) 63157632

Lucas.Seet@wonderworz.asia.com www.wonderworz.com

Lucas Seet Manager

Letterhead Size of corporate letterhead: A4 size 210mm(w) x 297mm(h) 3rd December 2011 Nicholas Ng Green House Design & communications Pte Ltd 750 Chai Chee Road #02-01/03 The Oasis Technopark @ Chai Chee Singapore 469000

WonderWorz Pte Ltd 105 cecil street #08-169 The Octagon, Singapore 069563 Tel (65) 62861478 (65) 63157732 Fax www.wonderworz.com

Dear Sir, RE: In in malesuada dolor. Cras aliquam velit leo. Pellentesque justo neque, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla et lectus in metus pretium fringilla id nec dui. Proin venenatis, orci id tincidunt euismod, neque urna ornare erat, vel ullamcorper libero augue vitae urna. Suspendisse potenti. Proin viverra nulla vitae nisi pellentesque vulputate. Integer consectetur leo sed massa commodo imperdiet. Donec lacus massa, varius non ultrices ut, scelerisque vel justo. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Mauris non orci vel risus dictum elementum. Fusce ante mauris, mollis in aliquet vel, euismod vel diam. Aliquam aliquet mauris et quam volutpat rhoncus. Mauris vitae posuere lectus. Praesent sollicitudin risus fermentum sapien porta elementum. Donec molestie auctor pretium. Curabitur at enim arcu. Nulla lobortis magna quis odio pretium nec hendrerit eros feugiat. Vivamus vitae aliquet nunc. Etiam eget leo arcu, ac faucibus tortor. Mauris vel dapibus ante. Mauris a tristique turpis. Sed rhoncus dignissim porttitor. Sed euismod, diam et rutrum cursus, neque justo ullamcorper lacus, non commodo odio arcu non arcu. Praesent id nisl nisi, non vestibulum mi. Proin varius ligula a purus volutpat aliquam. Nunc sapien sapien, rhoncus non gravida in, mollis sed quam. Morbi turpis libero, rhoncus sed fringilla id, sodales at est. Vestibulum enim sem, ornare sed feugiat non, accumsan id purus. Aliquam ac ante est. Aenean convallis dictum sodales. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Donec tristique, erat sed lobortis iaculis, purus eros pellentesque eros, quis rhoncus sem augue vitae tortor. Praesent ac ipsum in leo vehicula rhoncus. Morbi vestibulum viverra lectus, et condimentum lorem rhoncus porta. Maecenas sollicitudin, dolor at malesuada ultricies, lorem mauris facilisis sapien, quis egestas metus tellus quis nisl. Cras lacinia nisi ac velit volutpat sed sodales eros placerat. Aliquam porttitor elit sed ligula vestibulum eleifend.

Lucas Seet Manager

wonderworz

Envelope Size of envelope: DL size 220mm(w) x 110mm(h)

FrontView

wonderworz

Back View

WonderWorz Pte Ltd 105 cecil street #08-169 The Octagon, Singapore 069563 Tel (65) 62861478 Fax (65) 63157732 Mobile (65) 63157632 www.wonderworz.com

Poster Size of poster: A3

A poster to advertise on their wide range of service that they are providing. Ranging from service , maintenance and selling equipment. Having that as their unique selling point to promote. “ WE HAVE ALL THE RIGHT TOOLS FOR THE JOB” showing ther versatility the company is providing.

“

WE HAVE ALL THE RIGHT TOOLS FOR THE JOB

”

SUPPLIER IN PROFESSIONAL CLEANING EQUIPMENT AND PRODUCTS. PROFESSIONAL CLEANING INCLUDES HOUSEKEPPING, WASHROOM, CATERING, AND HARD FLOOR MAINTENANCE. WONDERWORZ IS ALSO INVOVLED IN REGULAR MAINTENANCE OF SOLD MACHINES, AND WHEN NEEDED, PROMPT SERVICING WILL BE CARRIED OUT.

CALL US TODAY

0900-1232

WonderWorz Pte Ltd 105 cecil street #08-169 The Octagon, Singapore 069563 Tel (65) 62861478 Fax (65) 63157732 Mobile (65) 63157632

wonderworz

www.wonderworz.com

Graphical Application Graphic Elements / Watermark The graphic Elements must be set only at a opacity of 20%.

Apparel 01

www.wonderworz.com wonderworz

Apparel 02

Delivery Vans

wonderworz

WonderWorz Pte Ltd 105 cecil street #08-169 The Octagon, Singapore 069563 Tel (65) 62861478 (65) 63157732 Fax www.wonderworz.com