Six Star Magazine | Winter 2011/2012

Winter 2011/2012

The Magazine for Canadian Subaru Owners

The 2012 Subaru Impreza:

Compact-car revolution

The 2012 Subaru lineup:

Leaders of the pack

True grit:

The courageous journey of Stephanie Dixon

contents

ALSO FEATURED IN THIS ISSUE:

The all-new 2012 Subaru Impreza: The compact car that delivers big time.

17

The 2012 Subaru WRX and WRX STI: The show-stoppers.

23

The 2012 Subaru Legacy: Not your typical mid-size sedan.

26

The 2012 Subaru Utility Vehicles: Confident and capable.

29

stephanie dixon: A multi-time gold medalist and Olympian, defying the odds in and out of the pool.

33

04

Behind the Wheel:

11

Signature Dealerships:

06

Subaru Canada Parts Distribution:

14

Sponsorships:

09

Rally Report:

39

Tech Talk:

10

RMH Toronto:

42

Accessories:

A message from our Chairman, President and CEO.

Discover why our team leads the industry in supplying customer vehicle parts to dealerships coast-to-coast.

Subaru takes 10 titles in its 20 years in the Canadian Rally Championship.

Heartwarming news from Ronald McDonald House Toronto.

Four new Signature facilities opened in 2011 to serve you better.

A recap and highlights from our sponsored events.

Complete care for our customers and their vehicles.

Bringing added versatility, comfort, convenience, performance and style to each and every Subaru.

|3 Cover photo: Aldas Minkevicius

BEHIND THE WHEEL

On behalf of all the employees of Subaru Canada, Inc. (SCI) and everyone working at Subaru dealerships from coast-to-coast, I welcome you to this issue of Six Star — the magazine devoted especially to you.

It’s no secret that Subaru has enjoyed great success in Canada; what is perhaps less well known is that you, the customer, must take some credit for this success. We design, engineer and build vehicles that inspire confidence throughout the ownership experience — but it takes a discerning eye to recognize these qualities and to choose a Subaru over another vehicle.

For years now, we’ve received letters from customers, expressing the enjoyable driving experience and sense of security they feel when behind the wheel of their Subaru vehicles. This was the inspiration for our new brand statement — “Confidence in Motion” — which captures this strong connection in a very profound way.

Although this brand statement may be new, the meaning behind it is entrenched in Subaru history. Rooted deeply in the Japanese

Three simple words that say what we are, what we believe in and where we are going.

tradition of engineering excellence, pride and authenticity, Japanese brands are known for their quality, dependability, reliability and value.

But Subaru has always managed to break

4|

away from the pack and exceed these

Over the years, more and more Canadians

While the support has been tremendous,

encouraged them to share information with

have chosen Subaru — and we thank you

the people of Japan are still very much in

for your continued support. It’s always

need and may continue to be for some

comforting to know that we have such

time, so we encourage everyone to visit the

now gained real traction; when one of our

encouragement, but in times of crisis, such

Red Cross website and donate to this very

dealerships was flooded a few months ago,

as those we experienced this year with the

worthwhile cause.

other dealers helped out by redistributing

earthquake and tsunami in Japan, this is even more important to us.

Although our own facilities escaped

their customers more readily.

This new way of working together has

vehicles in order to meet customer

unscathed, many of our suppliers were

commitments. This is just another way we

severely affected by the devastation.

hope our efforts are proving that customers

events of March 11, which had a devastating

Remarkably, they have made enormous

are the first priority for Subaru.

impact on the country and its people. As a

progress under such hardship and are

Japanese company, our ties to Japan are

recovering very quickly.

We were shocked and saddened by the

very strong; relatives, friends, colleagues,

As you can imagine, a vehicle is

Other initiatives were implemented at SCI headquarters, including increasing shipments from Japan to a weekly schedule

business partners — all were affected to one

comprised of thousands of parts and that

and extending leases at no charge to our

degree or another.

vehicle is very much incomplete until all

customers so they could wait for the 2012

of them are in place. As a result, we were

models to arrive.

However, right from the moment we first witnessed this horror, there was a source

delayed in delivering new vehicles and also

of reassurance: the positivity and resilience

challenged in finding parts to service the

create confidence behind the wheel and to

shown by the Japanese people. To honour

existing vehicle network. When this disaster

deliver a service experience that gives you,

this strength of character, we have also done

struck, we knew that our customers from

our valued customer, the added confidence

our part to move forward.

coast-to-coast needed to be reassured that

that your needs are being met. This is what

their ownership experience would not be

we call Confidence in Motion — and we invite

unduly disrupted.

you to experience more of it within the pages

Our parent company, Fuji Heavy Industries, and other Subaru distributors around the world have stepped up to

These circumstances meant that FHI,

Our objective is to build vehicles that

of this very magazine.

provide significant support towards the

Subaru of America, Subaru of Indiana

relief effort. For our part, Subaru Canada,

Automotive and SCI had to significantly

Inc. matched all donations made by

increase their level of cooperation — as did

employees and dealers. In addition,

our own dealer network, a truly dedicated

fundraising efforts at the 2011 Vancouver

group. In doing so, the admittedly limited

International Auto Show, as well as smaller

supply of new vehicles and parts was

initiatives like ice cream days and blue jeans

distributed fairly, equitably and as quickly

days at SCI headquarters, all contributed to

as possible, minimizing the impact on our

an impressive $92,817.28 towards the relief

customers. As part of this effort, SCI also

effort (to date).

improved communication to dealers, which

standards by offering innovative technologies

total enjoyment, without sacrificing one for

witnessed when looking at some very exciting,

that deliver a more desirable package, one

the other. It’s about having the confidence

new concept cars. And we also have a feature

with superior driving dynamics and a higher

and the peace of mind to go anywhere. It’s

article on Stephanie Dixon, an athlete who

level of control. This ingenuity gives our

about enjoying life through exploration and

overcame physical challenges to become a

drivers the peace of mind and confidence that

continually setting out on fresh adventures.

champion — and continues to triumph in all

no other auto manufacturer can deliver.

It’s about following one’s own path and

aspects of her life.

This is why many consumer-oriented organizations, such as the Insurance Institute for Highway Safety and the Automotive Lease

trailblazing several new ones. It’s about always evolving and moving forward.

Confidence in Motion is and has always

Shiro Ohta Chairman, President and CEO, Subaru Canada

www.redcross.ca/japan

Our number-one priority is to instill and maintain a high level of confidence in our brand, in our products and with our customers.

Guide (ALG), recognize the Subaru brand year

been the heart and soul of our brand.

We hope that you find this issue contributes to

after year for our exceptional safety record

Therefore, it is a fitting theme for this edition

your very own Confidence in Motion.

and the remarkable overall value our vehicles

of Six Star and an accurate reflection of the

deliver to consumers.

challenges of this past year.

Confidence has been a key ingredient

This issue contains articles on all of our

in every Subaru model ever built. It reflects

2012 vehicles and a special feature on the

our deeply held belief that you can and

all-new 2012 Subaru Impreza. We also have

should have both maximum safety and

a sneak peek at the future of Subaru, as

|5

NEWS

Subaru canada parts distribution centre: The unbreakable supply chain As we all know, the earthquake and subsequent

this scope to have no effect on our business,

tsunami that hit northeastern Japan on March 11,

but we were determined to make it have as

parts ordered versus the number of orders

2011, caused massive devastation to the country

little effect as possible.

filled; if 100 unique parts were ordered by a

and its people. Thousands were impacted by

In response to the earthquake and its

The term “fill rate� refers to the number of

Subaru dealer and SCI was able to provide

the disaster and the after-effects, both physical

effect on Japan, a plan was put together,

95 of those parts, this would represent a

and psychological, which will take many years

one involving parent company Fuji Heavy

95% fill rate.

to heal. The Japanese industry did not escape

Industries (FHI), SCI and our sister company

unscathed either; some 125,000 buildings

south of the border, Subaru of America (SOA).

were destroyed or severely damaged, a

Together, the three organizations decided

SCI's industry-leading fill rate is 98%; part of the reason for this impressive figure is an innovative carousel storage system that

number of them belonging to key automotive

to ensure customers were prioritized by

houses approximately 12,000 of 23,000 total

industry suppliers.

agreeing to send parts to any dealer in North

part numbers or 56% of the parts that are

America who needed them, regardless of

picked each day to be sent out.

Of course, our first response at Subaru Canada, Inc. (SCI), collectively, was to be

where the parts in question were being

gravely concerned for the health of our

stored. Individual dealers also shared

force, the SCI fill rate dropped from 98%

friends, relatives and business colleagues.

parts among themselves, proving that this

to 96.5% — a remarkably minimal decline

After the severity of the damage had come

response was a real team effort. It was also

considering the disruption being felt in Japan.

into sharp focus, we turned our attention to

a great success as our exceptional fill rate

Just three weeks after that, parts suppliers in

our customers here in Canada.

was virtually unaffected throughout this very

Japan were operational again and FHI was

challenging time period.

able to start shipping parts to North America.

There was no possible way for a disaster of

6|

As the makeshift arrangement came into

State-of-the-art PARTS CAROUSEL

Photos: Aldas Minkevicius

At Subaru Canada, we are always on the lookout for areas of improvement — this is ingrained in our corporate culture and has spread throughout the entire organization.

The parts operation staff, for example, is dedicated to providing superior parts availability and a state-of-the-art system is helping them do precisely that.

The system, a series of four horizontal carousels, houses some 12,000 small and fast-moving parts. Utilizing pack-to-light technology and batch-picking capabilities, the carousels have served to more than double the picking and stocking productivity of the distribution centre, increasing the speed with which parts are delivered to our dealers and their customers.

By the beginning of June, the fill rate was already returning to its normal level.

The cooperative agreement among FHI, SCI, SOA and dealers was so effective, customers across Canada experienced no appreciable hardship.

We’re proud of the many ways we show support for our customers — and the way we dealt with such difficult circumstances proved that our processes are as robust as can be.

Of course, we all hope for smooth sailing from now on, but we’re all comforted by the fact that — in times of extreme crisis — our organization can remain strong.

DEDICATED DELIVERY SERVICE Under normal operating conditions, SCI maintains an inventory of 23,000 individual part numbers and carries about a four-month supply of parts. Parts are shipped to our 87 dealers across Canada from the Subaru Parts Distribution Centre (PDC) in Mississauga, Ontario, or another in Portland, Oregon. The deliveries are carried out by a number of trucking companies, but the one that supplies close to 60% of our dealers is the Subaru Dedicated Delivery Service (DDS), which uses logo-identified trucks.

The DDS system is virtually a miracle of modern logistics: Parts can be ordered by a dealer one day and then be delivered to the dealer’s location prior to the start of business the following day — the system even allows for Friday afternoon orders and Saturday deliveries. This way, the customer isn’t waiting long for his vehicle to be repaired in the event that the dealer did not have parts on hand in the first place.

Currently, the DDS system serves 34 Subaru dealers in Ontario and Quebec, as well as a further 13 dealers in Western Canada. All parts returns are picked up and brought back to SCI at no cost to the dealer. The service also accommodates nighttime drop-offs that don’t require any dealership personnel on the receiving end. Regular performance reports make sure that the entire system is on track and humming along at all times.

NEWS Always looking forward Recently, there have been many exciting car designs coming out of the Subaru studios. This year saw the introduction of a number of new concept cars on the international auto show circuit — and two of them have already been revealed in their production form!

Of course, many of the details surrounding these cars are still under wraps, but one thing’s for sure: The Subaru brand is headed in a very exciting direction and the guiding hand is the concept of Confidence in Motion. Here’s a sneak peek at this fantastic foursome...

Subaru BRZ: The production version of the much-anticipated Subaru BRZ sports coupe finally saw the light of day at the Tokyo Motor Show on November 30. This sports coupe packs a visual punch that is matched by its mechanical underpinnings, a next-generation version of the 2.0-litre, 4-cylinder SUBARU BOXER. The other big news: The Subaru BRZ uses a front engine/rear drive configuration — the classic sports car layout — with the engine set lower and slightly towards the back of the car to create an ultra-low centre of gravity and razor-sharp handling.

Subaru BRZ (STI concept shown)

Subaru XV: A truly dynamic compact crossover aimed at the European market, the Subaru XV debuted in production form at the Frankfurt Motor Show this past September. Blending authentic functionality with urban design, this vehicle exhibits an electrifying look that is guaranteed to turn heads.

Under the skin, the Subaru XV features some familiar technology — the smooth and responsive SUBARU BOXER engine, the legendary Subaru symmetrical full-time AWD system, and the super-efficient Lineartronic® Continuously Variable Transmission (CVT).

Subaru XV (European production version shown)

Subaru Advanced Tourer Concept:

Subaru Advanced Tourer Concept (Concept model shown)

The Subaru Advanced Tourer Concept is a new-generation sports wagon intended to provide utility, superlative performance and visual excitement. This concept car, which was unveiled for the first time at the Tokyo Motor Show, features a 1.6-litre, turbocharged SUBARU BOXER engine with direct fuel injection linked to Subaru symmetrical full-time AWD and an advanced hybrid system.

Perhaps equally as intriguing is the all-glass roof, revolutionary EyeSight camera-based driving assist system, and full-scale monitor built into the steering wheel to access maps, television and Internet services.

Subaru HORIZON Concept:

Subaru Horizon Concept (LA Auto Show Design Challenge: “Hollywood’s Hottest New Movie Car” Concept)

8|

The theme of this year’s Design Challenge at the LA Auto Show was “Hollywood’s Hottest New Movie Car.” In response, the designers at Subaru devised a film concept called “Divided,” which deals with a futuristic Earth that has stopped rotating, rendering half the planet uninhabitable.

When a band of heroes must journey there to recover a dwindling energy source, their only hope is the Subaru HORIZON, a vehicle developed to withstand strong electromagnetic fields, chemical imbalances, scorching heat and raging storms. While the Subaru HORIZON is certainly an exciting concept, its chances of reaching the production stage are very slim — we hope.

Subaru in the Canadian Rally Championship: 20 years, 10 titles

NEWS

Over the past two decades, Subaru has made

Pacific Forest Rally and the duo powered to a

an indelible mark on the Canadian Rally

dominant win. Now, with one round remaining

teams through the Subaru contingency program.

Championship, winning no fewer than 10 titles.

this season (at time of printing) — the Rally of the

This program provides performance-based cash

The streak began with driver Tom McGeer

Tall Pines, to be held the weekend of November

awards to any teams running Subaru equipment.

and co-driver (and future wife) Trish Sparrow

25-26 in Bancroft, Ontario — Subaru is still in the

The success of the program is clear to see:

winning for Subaru Rally Team Canada in 1992

hunt for the manufacturer’s title, so this should

The competitor list at each rally is filled with

and repeating as champions the following year.

make for an exciting finish.

Subaru vehicles and, in the past year alone,

McGeer captured the title again in 2000 and

As a presenting sponsor of the Canadian Rally

Since 1996, we have also supported privateer

over $60,000 was awarded to these teams.

2001 with a different co-driver, Mark Williams,

Championship for the past four years, Subaru

For information on the Canadian Rally

and then won again in 2003 alongside navigator

Canada has also played a key role in the sport

Championship, the Subaru contingency

Philip Erickson.

overall, helping to bring incredible rally action

program and how to get more involved in

to the fans across Canada.

this thrilling form of motorsport, visit :

In 2002, another Subaru Rally Team Canada duo, driver Patrick Richard and co-driver Ian

www.carsrally.ca

McCurdy, captured top honours. Richard repeated the feat in 2004 with his sister, Natalie, in the navigator’s seat. In 2008, Richard won his third title for Subaru, this time alongside co-driver Alan Ockwell. This same pairing repeated as champions in 2009 and then helped Subaru claim the manufacturer’s title last season.

This season, Richard began the campaign alongside yet another new co-driver, Leanne Junnila. In their first rally together, despite suffering a broken wheel while running less than a minute off the lead, the duo managed a fourth-place finish. Richard and Junnila then combined for a pair of runner-up finishes.

Ockwell returned to partner Richard for the

Subaru and Targa Newfoundland: Turning 10, Raising Money Last year, two Subaru dealers, Davenport Subaru (Orillia, Ontario) and Capital Subaru

Dyer of Capital Subaru came home in 11th place.

This year, the Davenport Subaru duo finished

at over $60,000 — a fantastic result.

Beginning and ending in St. John’s, Targa

(St. John’s, Newfoundland), competed in Targa

sixth in class while the Capital Subaru pair

Newfoundland is a point-to-point tarmac rally

Newfoundland and teamed up to raise a total of

finished 22nd in the Modern division, with the

that runs on closed roads in small communities

$36,000 for a great cause.

latter being beaten to top spot by yet another

throughout the eastern and central parts of

Subaru. Even better, the friendly rivals managed

the province.

This year, the two dealerships came back for more fundraising rally action as the event

to raise a significant amount of money once

The event comprises close to 2,200 km of

celebrated its 10 anniversary. Running

again; to date for 2011, Davenport Subaru has

driving over five consecutive days, of which

under the banner “Rally for the Kids,” the

generated over $35,000 (including $10,000 from

some 500 km are timed special stages with

duo expanded their efforts by creating a

other Ontario Subaru dealers) for Orillia Soldiers’

teams starting at 30-second intervals.

Facebook fan page with the Capital Auto Group

Memorial Hospital, while Capital Subaru secured

committing $1 for every Like the page received.

over $15,000 for Big Brothers Big Sisters

th

But this joint effort is not just about raising

For more information on this unique rally or to find out how to get involved, visit:

Eastern Newfoundland.

money for a great cause, it’s also a “friendly”

A third Subaru team involved in the Rally

competition. Last year, the Davenport Subaru

for the Kids effort, Team Kijiji with competitors

team of Mike Davenport and Shawn Monette

Cody Morch and Chris Harris of Toronto, raised

had the upper hand in finishing fourth in the

a further $10,000 for the Hospital for Sick

modern class, while rivals Jon Howard and Paul

Children. This puts the grand total for all teams

www.targanewfoundland.com

|9

NEWS A bigger, better Ronald McDonald House Toronto A new Ronald McDonald House in Toronto opened on November 18, offering more comfort to families in need than ever before. The new facility features 96 bedrooms (for 81 families), a business centre, a library, a fitness centre, an outdoor play area, a healing garden, the Child Life program, Expressive Arts program, Play program and space for the accredited private school (The Ronald McDonald House Toronto School).

Subaru Canada sponsors a safe haven Children like Jordan are the reason why

House decorated with rally paraphernalia,

Ronald McDonald House Toronto is such

and it became a real “home away from

nights of family comfort each year, this

an important part of the community.

home.“ Together, the family celebrated

new structure is the largest Ronald

When he was just 18 months old, Jordan

Christmas, the arrival of baby brother Zachary

McDonald House in the world. Not only

was diagnosed with leukemia and the

and the release of Jordan from the hospital.

does the House provide more room for

family doctor in Lively, Ontario, ordered

The family also had the use of a 2010 Subaru

more families, it also offers a more serene

an immediate trip to the Hospital for Sick

Outback to pick up groceries, run other

environment as well. Subaru Canada

Children in Toronto.

errands and plan little excursions.

With the capacity to provide 30,000

is pleased to once again sponsor a

This was going to be no quick fix; this

“The House provided a community of

designated room in the new House as part

was a life-or-death battle for Jordan — and

support and care during an unbelievably

of our ongoing support, in hopes that the

a heart-wrenching struggle for his parents.

difficult time,” says Shannon. “I cannot

Subaru Canada Room will provide great

They didn’t know how long the treatment

imagine for a moment what we would have

comfort for families in need for many

program would take, where they would

done without the House. We are incredibly

years to come.

stay and who to turn to for support. “This

grateful to Ronald McDonald House Toronto

was a time that we needed to be together

and all of its generous supporters. It holds a

architectural firm Montgomery Sisam,

as a family,” recalled Jordan’s mother,

special place in our hearts — our safe haven.”

the House is expected to achieve the

Shannon. “Our family needed a place to stay.

LEED Gold Certification standard for

I remember walking through the doors at

with his family back home in Lively, earning

environmentally efficient design.

Ronald McDonald House Toronto, exhausted.

top marks in school, fine-tuning his piano

Designed by award-winning

The new Ronald McDonald House

Jordan’s cancer is now in remission; he is

I burst into tears and a kind voice said, ‘This

skills and enjoying hockey games with his

Toronto has a project cost of $33 million

will be your home for as long as you need it.’”

brother. When he returns to Toronto for the

dollars, of which some $32.5 million has

The need lasted for 257 days. As Jordan

been raised to date. Those interested in

was undergoing treatment, his family stayed

contributing to this fantastic cause can

in the Subaru Rally Room, a room in the

occasional check-up, Jordan visits the House just to say ‘hi’ to his friends.

find more information at:

www.rmhtoronto.org

10 |

Jordan (right) and his brother Zachary in Lively, Ontario.

NEWS

Shining stars: Subaru dealers that go above and beyond From sea to shining sea, Subaru dealers

dealership is pet-friendly and features a

The Capital Subaru customer will also no

have built a rock-solid reputation for offering

lounge area with free wireless Internet, a

doubt be impressed with the complimentary,

a superior customer service experience.

flat-screen TV and a fireplace.

fresh baked goods that are delivered by

But even though there’s an extremely high

The dealership is also focused on the

a local bakery every morning, the wide

standard being set across Canada, some

environment and the community; the facility

selection of free beverages and the

dealers are still going the extra mile.

uses Energy Star appliances exclusively to

1,100-square foot fitness centre.

There’s a special initiative making the

maximize efficiency and they recently became

Conveniently located on the Langley

rounds of the dealer network and it’s called

a crystal sponsor of the Crystal Ball, a

By-Pass, which has become home to

“Subaru Signature.” This initiative awards

local event in support of the Limestone

numerous automotive dealerships, Wolfe

dealers with special status if they meet very

Learning Foundation.

Subaru has opened a completely rebuilt

stringent criteria for customer convenience,

More than anything, though, this Subaru

facility this year. Larger, more modern and

environmental sustainability and superior

Signature store is focused on the personal

in full compliance with the Subaru Signature

architectural design that reflect the high

aspect of the service experience; the

image guidelines — the first such store in the

standards inherent in Subaru vehicles.

award-winning staff has over 15 years’

Lower Mainland area of BC — this dealership

On the surface, a Subaru Signature store features unique signage; dig a little deeper

combined Subaru experience.

On June 11, 2011, a brand new facility

now boasts an indoor delivery area to ensure new customers drive off the lot with

and you’ll uncover a truly unique customer

opened in St. John’s, Newfoundland: the

perfectly detailed vehicles regardless of

experience. Four dealers have recently

revamped Capital Subaru. The 30,000-square

the weather outside.

attained Subaru Signature status; here’s

foot facility is outfitted with the very latest in

some insight on how they’re making a

green thinking, including geothermal heating,

moved from their old facility in Ste. Marie-de-

big impact.

Meanwhile, in Québec, Vachon Subaru has

an artesian well to supply water, water- and

Beauce to a new Subaru Signature store in St.

Subaru of Kingston recently opened its

compressed air-powered hydraulic ramps,

Georges-de-Beauce, some 40 minutes away.

doors with the goal of providing a higher

and a drive-through wash bay that recycles

Whereas the old location was a dual-brand

level of customer service to Subaru drivers

100% of the water used.

dealership shared with another manufacturer,

in the Greater Kingston Area. The dealership

What’s more, the dealership was built

the new site contains only Subaru vehicles

offers service loaners and a free shuttle to

facing east to take advantage of the morning

and allows the dealer to serve a much

help customers get to and from work.

sun and features a completely glass frontal

larger market.

As many of the customers come from

area from floor to ceiling. A sensor-activated

A first-rate customer experience is what

relatively far away in cottage country, the

lighting system has also been installed

these Subaru dealers are striving for with

showroom has been designed to make

throughout the facility to ensure there’s no

these facility upgrades. And we are more than

service visits as enjoyable as possible. The

waste of electrical energy.

confident they will deliver that and more.

CAPITAL SUBARU

SUBARU OF KINGSTON

WOLFE SUBARU

VACHON SUBARU

| 11

NEWS

Subaru sponsors vital Japanese cultural exhibit Running from May 20 to October 10, 2011,

Ishikawa, at the opening of the exhibit.

“Japan: Tradition. Innovation.” was a vibrant

“We believe that the innovative spirit of our

showcase of Japanese culture staged at the

citizens is a crucial resource for our rebuilding

Canadian Museum of Civilization (CMC) in

and this exhibition will showcase Japan’s

Gatineau, Québec, just outside our nation’s

creativity in action.”

“Japan: Tradition. Innovation.” focused

most-visited cultural institution, welcoming

on five themes — travel, robotics, status,

over 1.3 million visitors per year. The CMC

consumer culture and entertainment — to

and its sister institution, the Canadian War

explore how the parallels and distinctions

Museum, are key centres for the collection,

between the traditional and the modern

research and public information on the social,

periods play out in the lives of individuals.

military, human and political history of Canada.

The museum regularly creates and presents

During this particularly dark period in their country’s history, the resilience and enduring spirit of creativity of the Japanese people

exhibitions about world civilizations. This

are needed to help Japan rebuild. In this

particular exhibit came about after close

respect, the timing of the exhibit — which had

collaboration between the CMC and the

been in the planning stages for years — was

National Museum of Japanese History in

unintentionally appropriate.

Sakura, Japan. The devastating earthquake

As a company with innovation and

and tsunami experienced by Japan on March

Japanese identity built into its DNA, Subaru

11, 2011, threatened to impact the show,

Canada, Inc. was especially proud to be the

but representatives from both organizations

presenting sponsor of “Japan; Tradition.

agreed that going forward as planned sent a

Innovation.” The exhibit represented an

strong message.

important way for Canadians to show their

“We are confident that, with the warm encouragement from the world, Japan will soon stand strong again,” said the Ambassador of Japan to Canada, His Excellency Kaoru

12 |

support for friends, family and colleagues in Japan.

To visit the virtual version of this fascinating exhibit, check out their website below.

www.civilization.ca/japan

Photos: Ataras Svarstys

Capital. The museum is Canada’s largest and

Subaru 360

NEWS

TORONTO SUBARU CLUB: HYPER MEET 2011 For the 11th year in a row, the Toronto Subaru

countless brilliant examples of Subaru

Club (TSC) staged their Hyper Meet at Subaru

machinery on display.

Canada headquarters in Mississauga, Ontario.

The event also serves another great

This annual event is one of the largest Subaru

purpose: to raise money for the Ronald

get-togethers in the country and the 2011

McDonald House Toronto. This year, the TSC

edition, held on August 28, was the biggest

was able to secure $6,000 — almost double

and best ever.

the amount from last year — which was then

The event featured close to 500 cars — most of them bearing the six star logo — and

matched dollar-for-dollar by Subaru Canada.

“It was a humbling experience watching all

approximately 700 people who came from

of the Subaru enthusiasts join us at this year’s

as far away as Buffalo, Kingston, London,

Hyper Meet,” said Derek Serianni, TSC Club

Montreal and Ottawa. The Hyper Meet

President. “The attendance exceeded last

attendees are a diverse group with varied

year’s numbers and I had a goal in mind of

interests from all walks of life, but they

raising $5,000 for the Ronald McDonald

share a common trait: They all have an

House Toronto... I was so pleased that we

appreciation for Subaru vehicles and a love

exceeded it.”

for the open road.

For more information on the Toronto

In addition to club members gathering

Subaru Club and the Hyper Meet, you

to share their interest in Subaru vehicles,

can visit the club forum page below. There’s

they were also there to compete for trophies

plenty of time to plan to attend the 2012

and prizes in a wildly popular Show and

Hyper Meet — and to help the club break all

Shine. Some 200 cars in 25-odd categories

the records it set this year.

competed for top honours and there were

www.toronto-subaru-club.com

Congratulations, graduates!

Your years of hard work have finally paid off — not only do you have a degree in your hands, you also qualify for the Subaru Canada Graduate Rebate Program! Nearly 4% of new Subaru vehicles sold last year in Canada are now in the hands of new graduates ready and equipped to embark on the next exciting phase of their life. This year it can be you! The Subaru Graduate Rebate program offers a $750 cash rebate to all qualified college and university graduates† who purchase a new Subaru vehicle. You deserve a reward — and a great car — so take advantage of this great offer today!

Eligible participants must be within four months of graduation, or have graduated in the current year or previous two calendar years from a recognized university undergraduate degree program or two-year college program (48 weeks minimum). Rebate is applicable to new, unregistered vehicles only. Lifetime limit of one graduate rebate per qualified buyer.

Vehicle must be registered in the graduate’s name. Graduate rebate is over and above most consumer retail offers available from Subaru Canada, Inc., but cannot be combined with any other rebate or employee discount. Offer is non-transferable.

†

Give something new a “tri” it can seem like an insurmountable

Subaru Ironman Canada

challenge. But the truth is, there are

The 29th Annual Subaru Ironman Canada took

pursuer. Penticton resident Rapp overcame

plenty of ways to ease your way into the

place on August 28 in Penticton, BC, and as

a devastating injury in last year’s Subaru

sport — you don’t have to sign up for the

usual, the event produced some incredible

Ironman Canada to win the men’s division,

Subaru Ironman Canada right away.

drama. First of all, the race featured the

claiming his second title in three years.

For those who have never tried a triathlon,

For the inexperienced, a triathlon is a

largest starting field ever — an astonishing

Neither last nor least, Lee became the

multi-sport event consisting of a swim,

2,841 competitors. Every single participant

first paraplegic athlete to complete the

a bicycle ride and a run. Beginners can

had a story to tell, but the spotlight was on

Subaru Ironman Canada, racing across the

get their feet wet, so to speak, with a

three racers in particular: Mary Beth Ellis,

line in his wheelchair in a time of 12:48:43.

Try-a-Tri — a 300-m swim, 10-km

Jordan Rapp and David Lee.

The determined American, paralyzed in a

bike and 2-km run. From there, you

Ellis shattered the course record for female

motorcycle accident in 1990, competed in

can progress on to the Sprint category

athletes, winning her division in a time of

the Paralympic Games in Beijing in 2008 and

(750 m / 20 km / 5 km), the Olympic or

9:03:13, over 30 minutes ahead of her closest

had attempted the Penticton race previously.

Standard distance (1.5 km / 40 km / 10 km), the 70.3 (1.9 km / 90 km / 21.1 km) and, finally, the aforementioned Ironman

Top Five Men

Top Five Women

1. Jordan Rapp, CAN/USA

8:28:09

1. Mary Beth Ellis, USA

9:03:13

2. Torsten Abel, Germany

8:41:09

2. Kim Loeffler, USA

9:34:54

3. Bert Jammaer, Belgium

8:42:34

3. Meredith Kessler, USA

9:37:22

swimsuit and a set of goggles. If the water’s

4. Christopher Bagg, USA

8:47:25

4. Sara Gross, CAN

9:46:56

cold, you might want to pack a wetsuit as

5. Jasper Blake, CAN

8:50:30

5. Fiona Whitby, CAN

(3.8 km / 180 km / 42.2 km).

Getting started is simple from an equipment standpoint; all you need is a pair of running shoes, a bicycle, a helmet, a

10:13:28

well. Other than that, you just need a fair amount of grit and determination.

The beautiful thing about triathlons of any distance is that you’re in competition with yourself. You can set targets for an overall finishing time or focus on

3.8 km

180 km

42.2 km

www.ironman.ca

improving performance in one of three disciplines. For an athlete from the world of running, swimming or cycling, a triathlon also represents a great way to bring variety to your training regimen.

$750 CASH BACK REBATE In appreciation of those who participate in our sponsorships, we are offering a $750 cash back rebate* on the purchase or lease of a new Subaru vehicle.

The triathlon community is also a tight-knit and supportive group. Read on to learn more about our Subaru Triathlon Series and find out how you can get involved.

Subaru Canada is committed to promoting healthy, active lifestyles for Canadians through all of our sponsorships.

REBATE* AVAILABLE TO: • Golf Fore the Cure participants • Subaru Ironman Canada, Subaru Ironman Muskoka 70.3 and all Subaru title-sponsored Triathlon Series or Subaru Running Series participants • Canadian Ski Instructors’ Alliance (CSIA) members • Canadian Association of Rallysport (CARS) members

14 |

*Valid on the purchase or lease of any new Subaru vehicle acquired from any Canadian Subaru dealer. Only one rebate per customer and cannot be combined with any other offer. Visit subaru.ca > buying tools > current promotions > rebates for eligibility and full program details.

Subaru Triathlon Series At Subaru Canada, we are proud to sponsor

This series also has a key charitable

for their efforts. For more information, please

triathlon and running series events because

component; the causes that enjoyed support

they offer competitors of all ages and skill

include the Arthritis Society, Heart and Stroke

levels a chance to compete. From kids' fun

Foundation, Lean on Me, McNally House, Red

made waves at the Subaru Triathlon in Milton,

runs to introductory triathlons, elite triathlons

Roof Retreat, West Lincoln Memorial Hospital

Ontario, this past June. Headstrong is a

and running series races, these events are

Foundation and Wounded Warriors.

program designed to boost awareness around

great fun, a great way to stay in shape and a

The Subaru Ironman Muskoka 70.3 is also a

visit www.ironmanmuskoka.com.

In other news, another charitable cause

brain injuries. This program was founded by

fantastic way to celebrate the great outdoors.

force when it comes to fundraising. The Sick

Ben Fanelli, a hockey player with the Kitchener

They are also an excellent way to raise

Kids Foundation, the fundraising organization

Rangers who suffered a fractured skull in an

awareness and gain support for a good cause.

for The Hospital for Sick Children, is the

Ontario Hockey League game in October

Official Charity of the event. The foundation

2009 and hasn’t played since.

An example of this is the Subaru of Hamilton Niagara Running Series, which

believes that improving the health and

takes place in the beautiful Niagara region

well-being of children is one of the most

the Brain Injury Association of Canada,

of Ontario's Golden Horseshoe, attracts

powerful ways to improve society.

Fanelli competed in the Subaru Triathlon,

competitive and casual runners, and is

Once again, they have set up an exclusive

To raise money for Headstrong and

completing the 750-metre swim, 30-kilometre

inexpensive and accessible to all. For more

Subaru Ironman 70.3 Muskoka online

bike ride and 7.5-kilometre run. Fanelli was

information on the Subaru of Hamilton

fundraising website. Here, athletes can create

sponsored by Subaru Canada and Gemini

Niagara Running Series, please visit

a personalized donation page to appeal for

Motors of Kitchener, Ontario; he raised a total

www.instride.ca.

support with top fundraisers receiving rewards of $16,000 for this great cause.

Visit any one of our series sites to find more info and learn how to get involved:

www.trisportcanada.com

www.triseries.ca

www.trinb.ca

www.instride.ca

www.ironman.ca

www.ironmanmuskoka.com

This collection of events makes Subaru Canada the largest single sponsor of triathlons in the country — a fact that makes us very proud.

Giving ski instructors the edge Another sponsorship initiative sees Subaru Canada, Inc. support the Canadian Ski Instructors’ Alliance (CSIA). This organization trains and certifies Canadian ski instructors through a four-tiered certification program; the ultimate goal is to develop the highest quality of instructors for snow schools across the country.

Golf Fore the Cure For the fifth year in a row, Subaru Canada, Inc.

its inception in 2004 and has enjoyed the

was a proud sponsor of Golf Fore the Cure,

support of more than 80,000 participants.

an event designed to raise awareness of

“Having always been a proponent of

breast cancer and generate support in the

health and fitness, I am very grateful to be

fight against this terrible disease.

a part of the Golf Canada’s Team Golf Fore

Golf Fore the Cure was created by Golf

the Cure,” said program ambassador and TV

Canada — a member-based organization

personality Trish Stratus. “I am truly inspired

governed by the Royal Canadian Golf

by the dedicated women who organize and

Association (RCGA) — to drive women’s

participate in these events [and] who have

participation in the game of golf through

helped raise money in support of the fight

fun activities.

against breast cancer!”

A unique partnership structure with the

For more information on how to get

Canadian Cancer Society and the Quebec

involved in an incredible sport and a very

Breast Cancer Foundation sees women across

worthy cause, we invite you to visit:

the country participating in golf activities in support of the battle to find a cure. This program has raised over $3.8 million since

www.rcgagolfforethecure.ca

www.snowpro.com

NEWS

subaru online: Maximum mobility, complete connectivity As part of our continuing commitment to

and improved location-based services to help

offer customers the features they need — both

you locate dealers and used vehicles based

inside and outside their cars — Subaru has

on your current location. For those with tablet

vehicle window stickers and other marketing

recently introduced changes to the online

devices, we have reduced the site’s reliance

materials so that customers can save the

user experience. These changes are designed

on Flash® animation and have incorporated

bookmarks to their mobile devices for quick

to keep pace with the latest technology and

gesture support — users can now swipe and

and convenient future access. Look for an

give customers access to key information

click to view photos and information related

exciting, new QR code innovation from

when and where they need it.

to the full line of Subaru vehicles.

Subaru at the next Canadian International

First, our website at subaru.ca has been redesigned to deliver the best

Next: QR codes. Over two years ago, Subaru became one of the very first

they’re everywhere.

We will continue to provide QR codes on

Auto Show in Toronto this February.

We know that Subaru drivers are a

possible browsing experience across all

manufacturers to introduce this innovation

tech-savvy, on-the-move group. That’s

platforms — desktop, tablet and smartphone.

on various consumer communications.

why we will continue to explore new

At the time, a small percentage of customers

technologies to deliver the superior online

for mobile devices was released; it now

used the codes for quick and easy access

experience our customers expect.

provides bigger buttons, easier navigation

to a wide range of information — now,

This past July, a new version of the site

SUBARU GEAR IS HERE! VIEW OUR COMPLETE LINE OF MERCHANDISE AT SUBARU.CA | 16

www.subaru.ca

impreza

2012 Subaru Impreza: The best just got better There are plenty of compact cars out there to choose from these days and a number of

exceed all expectations in this segment.

Let’s start with the blatantly obvious: The

them represent reasonably smart choices.

Impreza is, arguably, the most fun-to-drive

They offer some great qualities at an

compact car on the road today. It’s the only

affordable price, such as strong fuel efficiency

car in its class with standard all-wheel drive,

and a healthy list of standard features. But as

yet it still offers comparable fuel efficiency

with any segment of the car industry, some

to two-wheel-drive rivals. To differentiate the

competitors rise above the rest — and the

Impreza even more, it’s also the only compact

2012 Subaru Impreza is a prime example.

car equipped with Subaru symmetrical

While the Impreza has been a crowd

full-time AWD — something that is very far

favourite and a class-leader since it first

removed from your average AWD system.

arrived on the scene close to 20 years

The inherent qualities of the system

ago, the all-new fourth-generation version

combine to make all the difference in the

promises to put even more distance between

world. All the key components are positioned

itself and its so-called competitors — and

very low in the car, which sets the stage for

| 17

impreza Lineartronic® CVT: One smooth operator When the Lineartronic® Continuously Variable Transmission (CVT) first appeared in the 2010 Subaru Legacy and Subaru Outback, it earned rave reviews for its smooth power delivery and remarkable efficiency. Now, the second-generation Lineartronic CVT is available on the all-new 2012 Subaru Impreza — and it’s quieter, lighter and more compact than ever.

Unlike many other CVTs on the market, the Lineartronic employs a chain drive instead of the more common belt drive.

This allows for the use of smaller pulleys,

very precise cornering characteristics.

resulting in a lighter and more compact

The Impreza also features the advanced

symmetrical full-time AWD available on the

transmission design and wider gear ratio

ring-shaped reinforcement frame, a

all-new Impreza. Those models equipped

coverage overall. This increase in efficiency,

super-strong platform that allows the fully

with the 5-speed manual transmission

combined with the near-infinite selection

independent, long-travel suspension system

feature a viscous-coupling limited-slip centre

of gear ratios, ensures the SUBARU BOXER

to maximize performance. In particular, the

differential that balances power equally

engine is always in the most favourable

double-wishbone rear suspension has been

(50/50) front to back.

rpm range at all times and the shift delay

tuned to provide superior driving dynamics

found in traditional automatic transmissions

combined with a smooth, quiet ride.

is eliminated.

The design of the Lineartronic CVT gives

When the Impreza hits the open road,

There are two different versions of Subaru

The Impreza is also available with Subaru’s second-generation Lineartronic® Continuously Variable Transmission (CVT),

these collaborative elements allow it to soak

which employs an electronically controlled

the Impreza incredible responsiveness,

up all the imperfections in its path, while

Multi-plate Transfer Clutch system (MPT). This

ultra-smooth power delivery, lower emissions

keeping the tires in contact with the surface

system maintains a 60/40 front/rear torque

and remarkable fuel efficiency — so

of the road at all times. This, in turn, allows

split under constant driving conditions and

remarkable, in fact, that the car can travel

the all-wheel-drive system to do its best work,

actively manages the balance, up to

up to 1,000 km† on a single tank of fuel.

delivering immediate, responsive power to all

a 50/50 split, based on the traction

Combined with the more efficient SUBARU

four corners, generating more control, more

available and whether the car is accelerating.

BOXER engine, the new CVT in the 2012

confidence and more fun in the process.

Subaru Impreza achieves a 30% reduction in fuel consumption over last year’s model.

18 |

There’s more excitement surrounding the

impreza

“Beneath the hood of the 2012 Subaru Impreza sits an all-new 2.0-litre boxer four that not only feels more responsive than the 2.5-litre unit it replaces, but also delivers superior fuel economy.”

– RoadandTrack.com, Oct. 2011 2012 Subaru Impreza — and much of that excitement is under the hood where you’ll find the all-new, 2.0-litre DOHC SUBARU

“One of the main contributors to the fun is Subaru's aforementioned new boxer engine.”

– Motor Trend

BOXER engine. This powerplant incorporates the Dual Active Valve Control System to vary the timing of both the intake and exhaust valves to optimize performance, fuel efficiency and emissions. The Impreza also features a more efficient exhaust system that heats up the catalytic converter quicker after start-up, thereby reducing emissions even further.

Compared to the previous version, a 2.5-litre SOHC SUBARU BOXER, the new engine is more responsive thanks to its lighter weight, and runs smoother thanks to reduced friction. The 2.0-litre SUBARU BOXER produces 148 horsepower, 145 lb-ft of torque and an astonishing 30% increase in fuel efficiency compared to the 2.5-litre engine.

With estimated fuel economy of 7.5 L/100 km in the city and 5.5 L/100 km on the highway, the new Subaru Impreza equipped † It is possible to travel up to 1,000 km on one tank of fuel based on manufacturer estimated fuel economy of 5.5L/100 km (highway) for a 2012 Subaru Impreza equipped with continuously variable automatic transmission and a 55L fuel tank capacity. Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load. * Comparison based upon Natural Resources Canada estimated highway fuel economy for all 2011 AWD vehicles. Actual mileage may vary.

| 19

impreza

with the Lineartronic CVT promises to be the most efficient gasoline-powered all-wheel-drive passenger car in North America.* This improvement has come about not just due to gains in engine and transmission performance, but also from more efficient power steering and braking systems, as well as a revised tire design. The net effect: The Impreza equipped with the CVT can now travel 1,000 km† on a single tank of

4.3-inch Multi-Function Display This 4.3-inch colour multi-function monitor shows the time, temperature, safety and maintenance announcements, and personal anniversary reminders. The display also features an advanced environmental efficiency display to track fuel efficiency or compare the efficiency of different trips.

mediahub Plug your iPod® or other mobile music device into the standard auxiliary audio input jack or available MediaHub with USB port and Bluetooth® streaming audio to dial up the fun-to-drive ratio even further.

fuel — even though the fuel tank size has been reduced from 64 to 55 litres!

Of course, there are other reasons for the average Subaru fan to be excited about this dynamic new car, starting with the sportier exterior design. Building on the design language introduced with the Subaru Legacy, the new Impreza cuts a bold swath with its new hexagonal front grille, hawk-eye headlights and powerful wheel arches. A brand new selection of 15-, 16- or 17-inch wheels is available to enhance the car’s sporty image.

Both the 4-and 5-door versions of the

Pioneer® Display Audio System

Bluetooth Hands-free systems

This AM/FM/CD/MP3/WMA system offers iPod®/USB audio integration with text display, auxiliary audio input and steering wheel-integrated audio controls, letting you pump up the volume and share your music with the world. The system also plays DivX® files and DVD discs, turning your car into a drive-in theatre in a snap.

Safe, hands-free calls are a breeze with advanced technologies that enable you to access your Bluetooth-enabled mobile phone. All of our systems can be paired with multiple phones, store multiple numbers and function in English or French.

Select models include voice-activation and steering wheel controls for even more convenience.

Not all selected features are standard on all models.

Impreza also feature an enlarged glass area and 20% larger side mirrors for better visibility, a more raked windshield, larger rear doors, doors that open wider for easier access, and a longer wheelbase to create more interior space. This space has definitely been put to good use: Although the car’s length and width remain the same as with the previous version, there’s more wiggle room for all passengers.

The new, scalloped-style front seat backrests have contributed as well, giving

20 |

impreza

“If you’re a fussbudget about all the left-brain stuff – crash test scores, resale values, durability and reliability – you’d be nuts not to shop at a Subaru store.“ – Jeremy Cato, Globe and Mail

MAIN BENEFITS:

rear-seat passengers nearly 50 mm of

looking appointments and details, including

additional legroom, while redesigned

new soft-touch materials incorporated into

door panels have helped boost hip- and

the dashboard, doors and centre console

shoulder-room for all passengers. The smart

armrest. The front seats feature a new

packaging continues in the cargo area; the

design — with increased lumbar support and

useable space for both the 4- and the 5-door

improved seat cushions — that is much better

• More comfort and interior space

has increased, and the 60/40-split rear seats

suited to long-distance road trips.

• Increased functionality

on the 4-door create a flatter load floor when folded down.

In other news, the Impreza line now comes with more standard features. The entry level

Not only does the new Impreza feature

model, the Impreza 2.0i, delivers power

a more versatile cabin design than ever, it

windows, cruise control, a tilt/telescopic

also boasts a serious upgrade in terms of

steering wheel, variable intermittent

interior refinement. There’s a wealth of richer-

windshield wipers, air conditioning, a remote

• Better performance • Significantly improved fuel economy

• Upgraded interior refinement • Enhanced connectivity and multimedia entertainment options

| 21

impreza keyless entry system, a security system

selected features: • Horizontally opposed, 4-cylinder, 2.0L SUBARU BOXER engine • 148 horsepower and 145 lb-ft of torque

with engine immobilizer, the 60/40-split

discerning car shopper.

While there are a number of compact

flat-folding rear seats, an outside temperature

cars on the market, none offer the

gauge, a multi-function display with fuel

unique characteristics of the 2012 Subaru

economy readout, and heated, body-colour

Impreza — or, arguably, such incredible value

power side mirrors.

for the dollar. With its bold styling, serious

These standard features are just the start,

performance attributes, all-road/all-weather

though; the new Impreza lineup also offers a

capabilities and sky-high fun-to-drive factor,

• 5-speed Manual Transmission (5MT) with Hill Holder system or optional Lineartronic® CVT (Continuously Variable Transmission)

whole host of options, as well as three distinct

the new Impreza will definitely appeal to

upgrade packages: the 2.0i Touring Package,

the driving enthusiast. The more pragmatic

the Sport Package and the Limited Package.

driver will also appreciate its high level of

With available features such as Bluetooth®

refinement, stellar reputation for safety and

connectivity, leather seating, heated front

dynamite fuel efficiency — all at a competitive

• Subaru symmetrical full-time All-Wheel Drive

seats, Pioneer® audio system, SIRIUS®

price, starting at $19,995. (That's $1,000

Satellite Radio and more, these packages

lower than last year!)

• 60/40-split, flat-folding rear seats

are sure to meet with approval from the

• MediaHub for iPod®/USB audio integration with Bluetooth® streaming audio • Voice-activated Bluetooth hands-free system with steering wheel-integrated controls • Dual-zone automatic climate control • Heated front seats • Aerodynamic body-colour side ground effects and rear spoiler • Power tilting and sliding glass sunroof • Premium cloth or sporty leather trimmed upholstery

For more information on the all-new 2012 Subaru Impreza visit:

www.subaruimpreza.ca

22 |

2012 Subaru WRX and Subaru WRX STI: The show-stoppers

wrx and wrx sti

BEST sporty CAR

If you happen to be a fan of sports cars, then you already know

the engineers returned to the site of their development efforts

all about the Subaru WRX and Subaru WRX STI. These two cars

over some 15 years — the legendary Nürburgring Nordschleife.

represent the ultimate expression of the Subaru philosophy on

More than just a racetrack, this 20.8-km ribbon of tarmac in Germany

design and engineering. While they share componentry with all

is also a punishing test bed that can highlight weaknesses in the

members of the Subaru fleet — for example, the Subaru symmetrical

set-up of any car.

full-time AWD system, the rally-inspired independent suspension

This is why the world’s top car manufacturers — including

system, the aerodynamically sculpted body and the SUBARU BOXER

Subaru — use the circuit to test their product before releasing it to

engine — these components have been sharpened to extract

the general public. The thinking is this: If your vehicle can lap the

maximum performance.

‘Ring quickly and safely, it can handle anything the average public

As part of the project to fine-tune the latest-generation WRX STI,

road can dish out — and more.

| 23

wrx sti

2012 SUBARU WRX STI: Creature meets comfort But the objective behind the most recent Although the Subaru WRX STI is certainly a

lights bring an added measure of safety

development was not outright speed;

hard-core performer, it also has a decidedly

to the driving experience. Meanwhile, the

rather, it was to bring further refinements

softer side. For example, the rally-inspired

power sunroof, automatic climate control,

to the steering and handling of the WRX

sport seats may be ultra-supportive, but

and brand-new Pioneer® audio/navigation

STI in order to boost driver confidence and

they’re also covered in rich black Alcantara®

system with smartphone integration◊,

increase cornering capability.

and black leather. Other standard creature

Bluetooth streaming audio and Pioneer

comforts on the WRX STI include Bluetooth®

premium speakers help make the drive all

four-time World Rally Champion Tommi

hands-free connectivity and a MediaHub for

the more enjoyable.

Mäkinen, the Subaru WRX STI set a new

iPod® and USB audio integration.

Step up to the Sport-tech Package and

All of these features have been included

Mission accomplished: Piloted by

lap record (7'55"00) — even though the top

to give the Subaru WRX STI an extra

speed of the car was unchanged from the

there are even more performance features on

dimension. After all, being a performance

previous year’s model. The conclusion was

tap, plus some inspired conveniences. The

car fanatic shouldn’t mean having to

that the new car’s cornering capabilities

Xenon HID headlights and multi-reflector fog

sacrifice on comfort or convenience.

had improved so much, it made the difference — understandable given the Nordschleife has more than 160 corners, many of them highly challenging in nature.

At the conclusion of the test, Mäkinen provided his expert analysis: “Some places are extremely bumpy and extremely fast and still the handling was very, very good and the behavior had a very accurate

◊ iPhone 4 compatibility.

24 |

feeling. [The STI] was very comfortable to

2012 Subaru WRX: Going the extra mile

wrx

drive and gave a very safe feeling when you go fast.”

When developing a sports car, some goals are easy to achieve. If you want more power, for example, all you need to do is change the engine tuning, add a turbocharger or supercharger, or change the engine. But when it comes time to develop the suspension, the steering and the aerodynamics, obvious solutions go out the window — there’s no replacement for clear and dedicated effort.

This is the reason why the Subaru

If you’re like many Subaru WRX drivers, you yearn for the open road and consider the Sunday drive a privilege that must be capitalized upon at every opportunity.

But perhaps you have other interests as well — music, for example.

If this is the case, then you’ve come to the right place because the 2012 Subaru WRX offers a wealth of convenience features to go with all that Sunday driveability. Standard features include heated, rally-style front seats, automatic

climate control, Bluetooth® connectivity, and a MediaHub with Bluetooth streaming audio for integrating music from your iPod or USB into the audio system.

For even more desirable features, check out the Limited Package — this adds luxurious leather seating surfaces, fog lights and SIRIUS® Satellite Radio with a free, 3-month trial subscription. The Subaru WRX is proof that — despite popular opinion — you can have your cake and eat it, too.

WRX and WRX STI are such compelling vehicles. They place equal emphasis on performance and control, delivering sheer driving pleasure — ­ but not at the expense of peace of mind, ultimate safety and driver confidence. They also cost tens of thousands of dollars less than cars producing similar lap times at the Nürburgring.

So, yes, the WRX and WRX STI boast potent versions of the 2.5-litre 4-cylinder turbocharged SUBARU BOXER engine — but that’s just part of the picture. Look deeper into the spec sheet and you’ll see standard Vehicle Dynamics Control, powerful ABS brakes, the super-strong ring-shaped reinforcement frame and, as we’ve learned already, the superior control and confidence that derives from Subaru symmetrical full-time AWD and the sport-tuned suspension system. In other words, where these cars are concerned, the open road produces big thrills, but the corners produce even more.

Not all selected features are standard on all models.

| 25

legacy

2012 Subaru Legacy: A different mode of mid-size travel Q: When is a mid-size sedan more than just

of “okay” features. But the 2012 Subaru Legacy

a mid-size sedan?

is not your typical mid-size sedan — in fact, it’s

A: When it’s the 2012 Subaru Legacy.

something far different.

Let’s face the facts: The mid-size sedan

latest Legacy continues the Subaru tradition for

segment is one of the most boring out

engineering excellence. The Legacy is one of

there, one small step away from the world of

very few mid-size sedans to include all-wheel

minivans. The average mid-size sedan has the

drive as standard equipment — and it’s not

word “compromise” written all over it — not

just all-wheel drive, it’s Subaru symmetrical

terribly exciting from a visual standpoint. The

full-time AWD. This vaunted system delivers

typical entry offers mild performance, delivers

crisp handling, superior all-road/all-weather

middling fuel efficiency and includes a series

traction and control, and a more enjoyable

First, let’s start with a few words on how the

1

BEST MID-SIZE CAR

26 |

driving experience overall than the average

But the choices don’t stop there: There are

the latest thinking in active and passive safety,

also three transmissions in the mix, a 6-speed

including standard Vehicle Dynamics Control,

manual, a 5-speed electronic automatic

ABS, Brake Assist, Electronic Brake-force

engines. Not just any engine, though — can

with manual mode and the Lineartronic®

Distribution, the advanced ring-shaped

you see a theme developing? — but the

Continuously Variable Transmission (CVT).

reinforcement frame, a full complement of

renowned SUBARU BOXER, noted for its

This latter transmission, in particular, is the

airbags, whiplash-reducing front seats and,

reliability, smoothness and refinement. In the

result of some meticulous engineering — it

of course, Subaru symmetrical full-time AWD.

case of the Legacy, there are three options

helps the Legacy travel over 1,000 km per

available: a 2.5-litre 4-cylinder, 2.5-litre

tank, delivering fuel efficiency equivalent to

Legacy debuted, it also raised the bar in

4-cylinder turbo and a 3.6-litre 6-cylinder.

comparable two-wheel-drive sedans.

terms of interior refinement, comfort and

mid-size sedan.

Next: Your choice of potent and efficient

The non-turbo 4-cylinder is also available with

†

In terms of safety, the 2012 Subaru Legacy

But that’s not all. When the fifth-generation

convenience. An increased wheelbase

optional smog-fighting PZEV equipment for

continues a tradition as a class leader. This

and a completely redesigned cabin led to

greater eco-friendliness.

engaging sedan is loaded to the teeth with

improvements in headroom, rear legroom,

† It is possible to travel up to 1,094 km on one tank of fuel based on estimated fuel consumption figure rating posted by Natural Resources Canada of 6.4L/100 km (highway) for a 2012 Subaru Legacy equipped with continuously variable automatic transmission and a 70L fuel tank capacity. Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load.

Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.

1

| 27

legacy hip room and shoulder room. The seats were

system, six Pioneer premium speakers and

redesigned to offer more back support and

smartphone integration◊. This system comes

superior comfort; they were also made larger

with a 6.1-inch touchscreen that can be

and taller to ensure more people find their

used to control your Bluetooth-enabled

optimum seating position. Last but not least,

phone, the navigation system and all kinds

the seating surfaces feature higher-quality

of entertainment content. You can even

materials, as do other elements of the cabin.

receive Facebook updates, Tweets and

From a features standpoint, the Legacy is fully stocked with a wide range of available

international newsfeeds!

Setting aside all this — and it’s a lot to set

Selected features: • 2.5L naturally aspirated 4-cylinder, 2.5L turbocharged 4-cylinder or 3.6L naturally aspirated 6-cylinder SUBARU BOXER engines • 6-speed manual, 5-speed automatic (with manual mode) or Lineartronic® Continuously Variable Transmission (CVT)

amenities such as heated front seats,

aside, wouldn’t you agree? — just take a look

premium cloth or leather seating surfaces, a

at the 2012 Subaru Legacy. With its bold front

10-way power driver’s seat, a MediaHub for

grille, piercing hawk-eye headlights, aggressive

iPod® and USB stick integration, Bluetooth®

fenders and dynamic silhouette, this is not

• Subaru symmetrical full-time All-Wheel Drive

connectivity, Bluetooth® streaming audio,

anything like your average mid-size sedan.

• 60/40-split flat-folding rear seats

SIRIUS® Satellite Radio and the list goes

The assured design speaks to the performance

on. New for 2012 is the available Pioneer®

capabilities of the Legacy and sets it very far

In-Dash Audio/Video unit with navigation

apart from a very boring crowd.

• Voice-activated Bluetooth hands-free system with steering wheel-mounted controls • Premium fabric or perforated leather seating surfaces

Not all selected features are standard on all models.

◊ iPhone 4 compatibility.

28 |

utility vehicles

The 2012 Subaru Utility Vehicles: Rugged, refined, irreplaceable The fact of the matter is, if you can win titles in the FIA World Rally

produce something that is just this side of the supernatural.

Championship — as Subaru did in 1995, 1996, 1997, 2001 and

This hugely capable system is just part of the reason why Subaru

2003 — then you know a thing or two about building vehicles

owners are confident that their vehicles will get them where they want

best-suited to withstanding a ton of punishment.

to go safely and securely. Also a big part of the picture: class-leading

This learning was gathered over six of the world’s seven continents, under conditions that ranged from 45 degrees Celsius below zero to 45 degrees Celsius above, and across all manner of surfaces including

active and passive safety systems that create a distinct sense of freedom behind the wheel.

Are you the person responsible for getting members of

tarmac, gravel, rock, sand, ice and snow. It’s no wonder, then, that the

your daughter’s soccer team home from the pitch in a sudden

2012 fleet of Subaru utility vehicles is so capable — both on-road and

thunderstorm? No problem. Is the access road to your family cottage

off — so reliable and so durable.

blanketed in snow? No worries. Is the launching point for your

The key is the Subaru symmetrical full-time AWD system which is, in fact, more than just an all-wheel-drive system as it encompasses the SUBARU BOXER engine and the long-travel fully independent

kayaking adventure a bit more out-of-the-way than the brochure suggested? Think of the adventure as starting a little bit early.

The key to the appeal of the Subaru utility vehicle is its go-anywhere

suspension system as well. Taken separately, each of those components

capability. But the real key is the confidence that this capability

is designed and engineered to perform; when combined together, they

engenders in the driver — and you can’t put a price on that.

| 29

feature outback

2012 Subaru Outback: The SUV alternative The typical SUV is supposed to be

The CVT employs a chain drive to provide

versatile — after all, the word “utility” is right

an almost unlimited number of virtual gears,

there in the name. But the truth of the matter

which boosts fuel efficiency and also makes

is, some SUVs need to go back to the drawing

the Outback capable of travelling over

board — they’re too large and too unwieldy,

1,000 km† on a single tank of fuel.

they consume too much fuel and they drive like an overgrown sofa.

Inside, the Outback features the kind of intelligent design drivers have come to

The 2012 Subaru Outback is and does

expect from Subaru. There are a number of

none of these things — because it’s not really

different seating configurations, as well as a

an SUV, it’s the smart alternative to an SUV.

cargo area that is both wide and tall, boasting

Rugged on the outside and refined on the

more capacity than many SUVs.

inside, the Outback sets the pace with its high

Given all these incredible qualities, it’s no

level of comfort, superb cornering, uniquely

surprise that this generation Subaru Outback

capable all-wheel-drive system and sporty,

has received a raft of awards since it first

car-like handling.

debuted in the summer of 2009. Later that

There’s more under the skin: The Outback

year, the Outback received two honours

comes with a choice of two potent SUBARU

from the Automobile Journalists Association

BOXER engines, a 2.5-litre 4-cylinder or

of Canada (AJAC): Best New SUV/CUV

a 3.6-litre 6-cylinder. The smaller engine

under $35K and Canadian Utility Vehicle

is also available with smog-fighting PZEV

of the Year.

equipment, making this version one of the

This unique vehicle also nabbed the Ward’s

cleanest gasoline-powered vehicles on

Interior of the Year Award in 2010, the Best

the planet.

Mid-size Utility vehicle honour from the

Transmission choices consist of a 6-speed

Automotive Lease Guide (ALG) for 2011 and

manual, a 5-speed electronic automatic with

the Top Safety Pick1 designation from the IIHS

manual mode and the Lineartronic® CVT.

year after year.

selected features: • 2.5L naturally aspirated 4-cylinder or 3.6L naturally aspirated 6-cylinder SUBARU BOXER engines • 6-speed manual, 5-speed automatic (with manual mode) or Lineartronic® Continuously Variable (CVT) transmissions • Subaru symmetrical full-time All-Wheel Drive • Up to 2019L of cargo space • 220 mm of ground clearance • Raised-profile roof rails with integrated swing-in-place crossbars • Pioneer® AM/FM/CD/MP3/ WMA/DivX®/DVD audio system with touchscreen navigation, smartphone integration◊, Bluetooth® streaming audio, Bluetooth hands-free system and six Pioneer® premium speakers • Premium cloth or perforated leather seating surfaces

1

BEST MID-SIZE UTILITY

2010 Canadian Utility Vehicle of the Year

Not all selected features are standard on all models. ◊ iPhone 4 compatibility.

It is possible to travel up to 1,014 km on one tank of fuel based on estimated fuel consumption figure rating posted by Natural Resources Canada of 6.9L/100 km (highway) for a 2012 Subaru Outback equipped with continuously variable automatic transmission and a 70L fuel tank capacity.

Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load.

1 Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick. †

30 |

The 2012 Subaru Forester: suits your life. suits your style.

First, don’t be fooled by its compact

These engines employ advanced

size — the 2012 Subaru Forester is as capable

technologies to reduce friction, emissions

as they come. Armed with proven Subaru

and fuel consumption, while guaranteeing

underpinnings, this compact SUV leaves the

a satisfying driving experience overall.

competition in its dust. But the Forester is

There’s also the choice of adding PZEV

more than the sum of its impressive parts;

equipment to the naturally aspirated

it’s been brilliantly conceived to offer genuine

SUBARU BOXER to reduce tailpipe

SUV versatility, plenty of style and a fun

emissions to near zero without any adverse

experience behind the wheel.

effect on performance.

The critical aspect of the Forester’s design

Of course, there’s much more to the

is its remarkably low centre of gravity, which

Forester story, including a wealth of

makes the vehicle handle more sharply

standard features — Vehicle Dynamics

and lean over less when cornering. The

Control, air conditioning, heated front

engineers at Subaru were able to achieve

seats and raised profile roof rails among

this by leveraging the low profile of the

them — a surprisingly spacious cabin, and

SUBARU BOXER engine and then optimizing

a network of advanced safety systems that

the suspension system to deliver even

have resulted in a Top Safety Pick1 from

more stability as well as the perfect balance

the IIHS. No surprise, then, that this

between comfort and control.

generation Forester was named Best New

The rear suspension, in particular, has

SUV/CUV under $35K by the Automobile

been designed with a “no-compromises”

Journalists Association of Canada the year

approach for better contact with the road

it debuted.

surface — regardless of irregularities — and

All things considered, the 2012

to behave the way the driver intends and

Subaru Forester has the features and

expects it to behave.

the performance needed to be a terrific

The new Forester also offers the

forester

accomplice on all sorts of adventures,

choice of two different SUBARU BOXER

from the daily commute to the weekend

engines — the 224-horsepower 2.5-litre

getaway. But for a truly accurate sense of

turbocharged 4-cylinder and the

just how enticing and accommodating this

170-horsepower, next-generation 2.5-litre

compact SUV can be, you’ll simply have to

naturally aspirated 4-cylinder.

drive one.

Selected Features: • 2.5L naturally aspirated 4-cylinder or 2.5L turbocharged 4-cylinder SUBARU BOXER engines • 5-speed manual transmission or 4-speed automatic with manual mode • Subaru symmetrical full-time All-Wheel Drive • 60/40-split flat-folding rear seats • Up to 225 mm of ground clearance • Extra large sunroof • Pioneer® AM/FM/CD/MP3/ WMA/DivX®/DVD audio system with touchscreen navigation, smartphone integration◊, Bluetooth® streaming audio, Bluetooth hands-free system and Pioneer® premium front and rear speakers • Premium cloth or luxurious leather seating surfaces

Not all selected features are standard on all models.

1

◊ iPhone 4 compatibility.

BEST SUV/CUV UNDER $35,000 2009

Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.

1

| 31

tribeca

1

selected features: • 3.6L, 6-cylinder naturally aspirated SUBARU BOXER engine • 5-speed automatic transmission with manual mode • Subaru symmetrical full-time All-Wheel Drive • 7-passenger seating with 40/20/40-split flat-folding second-row and 50/50-split flat-folding third-row seats • Rear-view camera • GPS DVD-based navigation

2012 Subaru Tribeca: More versatility, more luxury, more family getaways For those who take their family adventures

navigation system, rear-view camera,

SUV with an edge on the competition.

premium audio system with Harman Kardon®

This progressive, mid-size SUV offers

speakers and amplifier, Bluetooth®

plenty of interior space — enough for up

hands-free connectivity, power front seats

to 7 passengers and all kinds of cargo-

(with memory settings for the driver), and

carrying capacity — without all the

a rear-seat cooling “air“ unit.

• Harman Kardon® premium speaker system and 385-watt amplifier

cumbersome trappings. In other words, the

• Premium cloth or luxurious leather seating surfaces

To help ensure every excursion is a safe

Tribeca drives like a much smaller vehicle,

one, the Tribeca also features many active

but is big in terms of appeal — for driver and

and passive safety systems as standard

passengers alike.

equipment, including Vehicle Dynamics

Under the hood, the Tribeca features

Control, large ventilated front and rear disc

the largest engine in the Subaru fleet, a

brakes, six airbags, and anti-whiplash head

3.6-litre 6-cylinder SUBARU BOXER, linked

restraints and three-point seatbelts for

to a 5-speed automatic transmission and, of

all passengers.

course, Subaru symmetrical full-time AWD.

Like all Subaru vehicles, the Tribeca is

To complete the performance picture, this

designed to mitigate the potential harm from

SUV boasts an independent suspension

front-end collisions by having the engine

system that is tuned for both ride quality and

slip under the passenger compartment upon

superb handling.

impact. These measures have enabled this

For all its marvelous mechanical features, the Tribeca is perhaps still better known for its luxurious, spacious and relaxing passenger

32 |

Available luxury amenities include a

seriously, the 2012 Subaru Tribeca is the

distinctive SUV to earn numerous Top Safety Pick1 honours from the IIHS as well.

For the family on the go, there’s nothing

cabin. High-quality materials are used

quite like the Subaru Tribeca — it has the

throughout the space, which also features

performance, space, flexibility, comfort and

64 different seating configurations, no fewer

security to go the distance. And now it offers

than 10 cup holders, and a wealth of storage

even better value than before, starting at

compartments for maps and other

$38,995 (that's $2,000 less than the

adventure-related gear.

outgoing model).

Not all selected features are standard on all models.

Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.

1

feature

When people who know Stephanie Dixon think about her, their mind immediately goes to swimming. That’s not surprising since Stephanie is an elite athlete who holds a handful of world records, a bunch of gold, silver and bronze medals, and has stunningly represented

Stephanie Dixon: never say “i can�t”

Canada in the pool for the last 15 years. If you search Stephanie on any of the popular search engines, you will see thousands and thousands of results.

You will find out that Stephanie is Canadian, that her birth date is February 10, 1984, that she is, of course, a world-class competitive swimmer, and that she was born without a right leg and hip. Ironically, though, it is none of these things that define Stephanie. Rather, it is her confidence, perseverance and resilience that really describe who Stephanie Dixon is today and it is her joie de vivre and her tremendous energy that really make her shine.

| 33

feature Helping to find her place to shine

play a dominant role,” says Stephanie. “It was

discovered her passion for sport. She took

Already the parents of a healthy young

never an excuse.” Stephanie was fitted for her

swimming lessons until she was 13 and then,

toddler, Stephanie Dixon’s parents had no

first prosthetic leg at 11 months. She began

to challenge herself further, joined a local

idea, 27 years ago, when they were awaiting

swimming when she was two. Her parents

competitive swim club.

the birth of their daughter, that she would

also helped her become involved in baseball,

be born missing a leg and a hip and with

gymnastics, diving, skiing and horseback

Stephanie’s disability never bothered her, the

internal organs displaced outside of her body.

riding. “They wanted me to try as many things

truth is that there were times in her life when it

Immediately whisked by helicopter to The

as possible to help grow my confidence in the

did. “I never even considered myself disabled

Hospital for Sick Children in Toronto, doctors

fact that my disability was not a barrier,” says

because I could always do everything I put my

were able to shift organs to where they were

Stephanie. “It helped too that I had an older

mind to,” she says, but that does not mean she

supposed to be but, of course, the missing

brother to look up to. I wanted to do everything

was not aware of her differences. “Some kids

leg was not something that could be

he did.” Her family was also very careful to not

are self-conscious about acne or clothes; for me,

surgically “fixed.”

coddle her and instead let her figure things out

starting in about grade seven, it was my leg.”

Great parents will help their children find

on her own. Riding a two-wheel bicycle was

While it would be lovely to say that

While she was swimming competitively with

their place to shine. Stephanie Dixon has

certainly a challenge, but her parents refused to

her swim club, and even representing Canada

great parents. “They made a conscious effort

create the answer for her.

at international meets, she did not join her

to raise me in a way that my disability did not

34 |

It was in the water, though, that Stephanie

own high school’s swim team. “I was used to

feature

people seeing me without my prosthetic at

swimming! However, she was torn about

how much I wanted to get up, and show the

the swim club, but I was still a teenager with

whether she wanted to continue swimming

world what I could do. During the race I didn't

all the insecurities that brings,” says Stephanie.

in SWAD competitions. Stephanie had

even see any of the other competitors. I don't

“Competing at the high school level would mean

always considered herself to be an athlete

remember what I was thinking about. I don't

letting my high school peers see me without my

first and disabled somewhere down the list.

remember any of my turns or even touching the

prosthetic, and that was something I just could

To differentiate in competition went against

wall at the finish, but the feeling I had when I

not face doing.”

everything she believed. She soon discovered,

looked up and saw my time (a time that was four

though, that just like herself, many SWAD

seconds under my best time and two seconds

love the naysayers who doubted her based on

swimmers also had a competitive spirit. She also

under the previous world record) and realized

her disability. “They can only have power if you

realized that SWAD swimming was essentially in

I had won the gold medal, is a feeling that will

allow them to take it,” says Stephanie, “and that

its infancy and she could be a part of a growing

stay with me forever. At that moment all I felt

is something I will never do.” So, when an official

competitive culture within this group. In the

was triumph. Triumph over myself and all of the

at her first real swimming competition told her

end, Stephanie decided to pursue the best of

obstacles that lay in the way of achieving my

that she should get classified to compete against

both worlds – she trained and competed with

goal. I knew then that I could put my heart and

other disabled swimmers at her ability level, she

able-bodied swimmers and at the same time

soul, blood, sweat, tears, and everything I had

was a bit put off. “Suddenly I felt like a disabled

represented Canada in SWAD competitions.

in me, into one dream. A dream race that would

As a competitive swimmer, Stephanie grew to

take less than 5 minutes, but leave me with

person with a label across my forehead,” she

Over the next couple of years, Stephanie

says. “I later learned about Swimmers with a

competed in many competitions and qualified

something that would last forever. It left me with

Disability (SWAD) and the more I heard about it

for able-bodied junior nationals. By the age of

a little more confidence, and a lot more faith in

the more intrigued I became.” Stephanie learned

16, Stephanie had qualified for the 2000 Sydney

people and their dreams. If a person really wants

that through SWAD, competitive swimmers

Paralympic Games, where the podium became a

something that much and not only wants it, but is

compete against other swimmers with the same

familiar place for her. She won four gold and two

willing to do whatever it takes to get it, then there

level of function. Even better, she discovered

silver medals and set world records in the

is nothing that cannot be achieved.

that given her skill level as a swimmer, she was

100m backstroke, 100m and 400m freestyle.

qualified to compete at the upcoming SWAD

Few of us will ever have the opportunity to

was still much more she wanted to achieve in her

national meet, against swimmers from all over

compete at such an elite level and most of us

swimming career. She celebrated, but then got

the country.

would wonder how it would feel. This is what it

back to work.

By the end of that first national SWAD

felt like for Stephanie:

While Stephanie loved winning medals, there

After the Sydney Paralympics in 2000,

competition, 14-year-old Stephanie had won

I have never felt such energy in my life as when I

Stephanie headed to the University of Victoria

three medals and qualified to join the team

walked out onto the deck the night of the finals

to complete her Bachelor of Arts in Psychology.

competing at the US nationals. Not bad for

for the 400M freestyle and saw all the cheering

She also wanted to reinvent herself a bit,

a kid who was just jumping into competitive

faces. It was a wall of energy, and all I felt was

and leave some of her self-consciousness

| 35

feature Paralympic Games: the new(er) kid on the block Compared to the centuries-old Olympics, the Paralympic Games is a relative newcomer. In 1948, Dr. Ludwig Guttmann, a neurosurgeon at Stoke Mandeville Hospital in England, created the Stoke Mandeville National Competitions, a wheelchair event to coincide with the 1948 London Olympics.

Guttmann’s dream was to build a sports competition for people with disabilities who come from all over the world.

Four years later, these games became international when a team from the Netherlands participated. In 1960, the first Paralympic Games, with 400 wheelchair athletes from 23 countries, were held in Rome, Italy. The first Winter Paralympics took place in Sweden in 1976 and introduced athletes who had a disability, but were not necessarily in wheelchairs.

That same year, Canada made Paralympic history by playing host to 1,600 athletes from 40 countries at the Summer Paralympic Games in Toronto.

The list of participants opened up to include athletes with a wider range of disabilities including amputee, Cerebral Palsy, intellectual disability, wheelchair and visually impaired among others.

For athletes though, the real comingof-age for the Paralympic Games may have been at the 1988 Summer Games in Seoul and the 1992 Winter Games in Albertville where competitors were thrilled to share the same facilities as those used at the Olympic Games. Even better, in 2001 a formal agreement was made to ensure that the Paralympic Games be held the same year and in the same facilities as the Olympic Games.

surrounding her leg behind her. “I realized

of Canada’s most successful international

that I had not done things because of my leg,

swimmers with a disability and one of the most

that something else was controlling my life

decorated Canadian athletes ever to compete

decisions,” says Stephanie. “I was recognizing

at the Paralympic Games, has a lot to do with

that my insecurities were getting in the way of

that moniker. Stephanie has won a total of 19

who I am. So, when I got to university, I made the

Paralympics medals, including seven golds.

conscious decision to start over and change.” In

It was her performance at the Paralympics in

order to do that, Stephanie made a commitment

Athens in 2004 that really vaulted her onto the

to herself that she would spend half of her

world stage. It was there that Stephanie earned

time with her prosthetic and the other half on

eight medals and really stood out as a champion.

crutches. She wanted to prove to others and

And, while all Paralympics are fantastic

to herself that while a leg is a functional thing,

experiences, they are not all created equal. Of

the lack of one does not define who she is.

all the medals she has won, it was the gold in the

“What I learned is that people really don’t care,”

women’s 100-metre backstroke at those 2004

says Stephanie. “That’s when I realized that my

Athens Paralympics that really meant the most.

insecurities are completely self-contained.

It was also the one that Stephanie fought the

That was when I really began to feel comfortable

hardest for. For Stephanie, the Athens games

standing on my own one leg.”

represented the coming of age of Paralympics

Stephanie spent about six and a half years

athletics. It represented stiff competition and

at the University of Victoria and while a BA

deep talent pools. No longer were athletes

in Psychology was her major, swimming was

able to participate simply because they were

her passion. She was named the University’s

disabled. Finally, participation had reached the

Outstanding Female Athlete in her first year.

point where in order for athletes to qualify, they

It was there, in 2002, that she met swimming

needed to be truly elite athletes. “In Athens,

coach Ron Jacks and knew he was the coach

we were a group who really pushed ourselves,”

she wanted to work with. “Ron is the best

Stephanie emphasizes. “We were athletes first.”

able-bodied coach in Canada,” she says. “Many

And, if stiffer competition meant that she was

people believed I was a great athlete for a

taking home fewer gold medals, Stephanie was

Paralympics athlete. Ron believed I was a great

thrilled with the trade-off. “I would much rather

athlete for a swimmer.” Stephanie began training

kill myself to win a race by a millisecond, than

10 times a week and it was at this time that she

easily win by 7 seconds.”

really began to take the international swimming scene by storm.

Today, Canada is considered a powerhouse in paralympics and Stephanie Dixon, one

Among the many distinctions Stephanie has received, she was named Sport BC’s Athlete of the Year in the Athlete with a Disability category in 2004, and Swimming Canada’s

feature skills, training hard, and having fun while

Female Para-Swimmer of the Year in 2008. She

Stephanie had a friend who loved being an

competed with able-bodied swimmers at both

au pair and she thought it was something she

recognizing the uniqueness of each swimmer

the Canada West and Canadian Interuniversity

would like to try. She also admits that there

are the cornerstones of this competitive

championships. In 2009 at the International

are times in her life when she must appreciate

swimming program, which could not be more

Paralympic Committee (IPC) World Short Course

that her disability might affect her lifestyle.

perfect for Stephanie.

Championships in Rio de Janeiro, Stephanie

“I was curious to see if I would experience

smashed the world record in the women’s

any difficulties taking care of a child,” she

in her new role is to teach these young

S9 400m freestyle and the 100m backstroke.

says, “as one day, I hope to become a parent.”

swimmers about humility. “Part of being

Right up until the 2010 IPC Swimming World

Stephanie was looking for a short-term

successful is to know when you need help

Championships in Eindhoven, Netherlands,

placement so, armed with some Spanish

and to ask for it,” says Stephanie. “People are

Stephanie participated in Paralympic and World

she had learned in school, Stephanie found

raised to believe it is a dog-eat-dog world

Championship events all over the globe and

herself a temporary job as the au pair to a

and that asking for help is a weakness. It is

you would be hard-pressed to read a story

2½ year-old girl in Spain whose parents

just the opposite – it is a strength.”

about disabled swimmers without Stephanie’s

wanted their daughter to learn more English.

name coming up and her brilliantly smiling face beaming from the newspaper pages.

That beaming face has also become one

Like anyone going into a brand new situation, Stephanie had trepidation. Her

One of Stephanie’s personal missions

Stephanie is also continuing to push herself to go outside of her comfort zone.

She believes that we stop growing as soon as

biggest fears revolved around her ability to

of the symbols of Canada’s participation in

respond to an emergency. “I had the fear

Paralympics sports. In one Canadian Paralympic

that if she ran out onto the road, if I was

Committee poster, though, Stephanie is

wearing my prosthetic, I would have hands

anything but beaming. In the ad, she is seen

free to grab her, but I would not be quick

looking especially fierce and the copy reads,

to get to her. If I had my crutches, I'd be

“She doesn’t want your sympathy. But her

fast, but I would not have free hands,” she

opponents might.” When asked which is the

remembers. But it all worked out beautifully

real Stephanie ­— the beaming smile or the fierce

and Stephanie had a wonderful break from

expression — she admits that even under intense

the pool.

pressure, behind that serious face is a smiling person who can’t really believe she is able to participate in these great adventures.

Life outside of swimming... maybe later It was not too long before the call of the

Life outside of swimming... yes, really

swimming pool once again became too

So, what does any red-blooded Canadian

mother moved to Whitehorse, Yukon, and

swimmer who is at the top of her game and

while Stephanie was visiting, she was asked

living life immersed in a swimming pool

by the local swim club, the Whitehorse

do next? Well, become an au pair in Spain

Glacier Bears, to work with some swimmers.

of course. For the last 15 years of her life,

As Stephanie says, she jumped in foot first,

Stephanie had seen herself as a swimmer

and has not looked back. What started as

first, second and third. “I was the centre of

a vacation has now become a new chapter

my own world for so long,” she says. “I was

in Stephanie’s life. The Whitehorse Glacier

the one being supported to get to my goals

Bears has a roster of about 100 swimmers

and for a change I wanted to turn those

(all able-bodied), ranging in age from six to

tables.” In the fall of 2010, Stephanie retired

seventeen. Stephanie loved the experience

as a competitive swimmer. To celebrate, she

and the club loved her. She didn't leave at the

decided to get away from everything that

end of her vacation and she has now been

identified her as a swimmer. “It was time for

asked to become the club’s head coach.

me to remember that I have value as a person

great for Stephanie to ignore. Last fall, her

This is a place where Stephanie will shine,

besides being a swimmer and to discover

but she also loves the challenge it will bring.

who I am outside of a swimming pool,”

“It is a very different thing being on the other

she said.

side of the deck,” she says. Learning new

| 37

feature we choose to always stay in our comfort zone.

little skip/run manoeuvre on her crutches. She

will accomplish down the road. Right now,

For Stephanie, this often means being seen

admits that it looks ridiculous, but it is a good

along with taking over the coaching reins at

on her crutches instead of with her prosthetic.

way to exercise. “What the heck,” she says.

Whitehorse, she has motivational speaking

Just recently, she made the decision to go to

“People are staring at me anyway. If I can’t

engagements sprinkled throughout her

a formal gala for the first time on crutches.

laugh at myself, I will simply be swallowed up

calendar; this past summer, for example,

“Crutches do not scream sexy,” she says,

by self-consciousness.”

she spoke at the annual Subaru National

“but what is attractive is confidence.”

Stephanie has always had a very pragmatic

And, of course, some experiences come

Dealer Meeting in Vancouver. Stephanie

along just to keep one humble. Recently,

has an important message to share about

viewpoint with respect to the attention she

Stephanie was coaching at a pool and

the personal rewards that confidence,

receives as well as the labels people put on

someone came in and said to her, “Aren’t

perseverance and resilience can bring. She

her. It is refreshing that she does not get

you the girl in the bus shelter?” It seems

has come to understand that, even though

caught up in it. “Sure, people stare but that’s

a Canadian Paralympics poster featuring

others may think so, neither swimming nor

just because they are curious and let’s face

Stephanie was hanging on the outside of the

her leg define her. She has a very healthy

it, I am different.” Stephanie has never felt

shelter. It was all very impressive until she

attitude with respect to the curious attention

weaker or less capable just because she has

realized that it was covered in bird droppings.

she receives, but she also knows that who

only one leg. To prove this, she has recently

“We had a good laugh and then we cleaned

she is, disability and all, has brought many

challenged herself to get exercise outside of

off the poop,” she says.

extraordinary experiences to her life. She is

the swimming pool. She does what she calls a

It is impossible to know what Stephanie

remarkably comfortable speaking to groups.

She has no set script and simply speaks from the heart. And she is very real. “I get a bit nervous before each speech, I laugh at my own jokes and I talk a bit too fast, but I know I have a lot to share,” she says. “I understand that I have had experiences that would normally scare others so even when I am talking at $200-a-plate dinners, I know they are listening and they care about what I have to say.”

From the moment she was born, that missing leg became a gift. It set the course for a life full of wonderful challenges and remarkable achievements. While she has retired from competitive swimming, don’t count her out as a competitor. Stephanie is currently feeling some very friendly heat, from Subaru dealer Bob Saunders of Victoria, BC, to participate in one of her life’s dreams, a triathlon. In order to do this, Stephanie will require a hand cycle for the bicycling portion and a racing wheelchair for the running portion. But would anyone doubt she could make that happen?

Whatever happens, Stephanie will keep her life moving forward. “I don’t want to spend the rest of my life making speeches about the person I used to be, about the high points in my life in the past,” Stephanie says. “I want to peak the day before I die.”

Seen in newspapers, transit shelters and on television screens coast to coast, this high-impact advertising campaign – initiated by the Canadian Paralympic Committee – is sure getting attention. This, of course, is the point – to raise awareness of the Paralympics, the elite athletes (Paralympians) and the highly competitive, hard-core nature of the sports involved.

tech talk

Tech Talk: Car care and customer care We recognize that many drivers have a very

From the moment a new Subaru vehicle

strong connection with their cars, so we treat

hits the proverbial drawing board, the entire

our customers and their cars in the very same

life cycle of that vehicle is top of mind. For

way — with the utmost respect, courtesy and

example, the vehicles comprising our

care. There are countless different things we

current model lineup inherit a hard-earned,

do every day, both seen and unseen, which

never-say-die reputation. In fact, 95.4%

combine to create a truly holistic approach to

of vehicles sold in Canada over the past

this business.

10 years are still on the road today.2

Car design is about more than just how a

Of course, the longer a car stays on the

vehicle looks from the outside. Of course, it’s

road, the less impact it has on landfill sites

important to draw a car that’s pleasing to the

and on the resources needed to build a new

eye, but there are other key considerations

car as a replacement. Furthermore, many

to take into account, such as reliability,

vehicles sold here are built in our Subaru of

safety, longevity and eco-friendliness. A car

Indiana Automotive, Inc. (SIA) facility, the very

must be designed in harmony with its

first automotive plant in the U.S. to send zero

environment — the owner, passengers,

material to landfill sites and the only one

other vehicles, pedestrians and the world at

in the U.S. to also be designated as a

large — in order for it to be considered a truly

Backyard Wildlife Habitat by the National

successful effort.

Wildlife Federation.

| 39

TECH TALK

There are other ways that Subaru shows

give the driver improved performance and fuel

care for you, the customer — and these come

efficiency, cutting your operating costs while

down to the design of the cars themselves.

delivering a more satisfying experience overall.

Every Subaru is designed and engineered

All of this advanced engineering has another

to instill confidence in the driver. This is why

side benefit: It gives Subaru vehicles high

every one of our vehicles comes standard

residual values. The Automotive Lease Guide

with Subaru symmetrical full-time All-Wheel

(ALG) has named Subaru the best mainstream

Drive, the world-renowned system that

brand for the past two years in a row and

provides incredible handling and superior

also recognized several Subaru models as

control in all road and weather conditions.

having the highest predicted residual value

Our cars are further supported by the latest active and passive safety technologies,

in their class.

From the drawing board to your driveway,

including Vehicle Dynamics Control, a full

every Subaru is designed to perform to the

complement of airbags and the advanced

highest standards when measured against

ring-shaped reinforcement frame for even more

the most stringent criteria and measured

peace of mind. What’s more, other technology

by the toughest critics. Read on to discover

incorporated into our new SUBARU BOXER

valuable tips and available resources that will

engine and our LineartronicÂŽ CVT transmission

help you keep yours running like new.

40 |

2

Based on Subaru Canada, Inc. sales from 2001 to 2010 and R.L. Polk Canada, Inc. 2010 VIO registration data.

TECH TALK

Synthetic oil: longterm care in a bottle

Customer knowledge, customer confidence

Built to last, backed all the way

With superior performance and driver

While you’re at your local Subaru dealer, you

Most car manufacturers don’t bother to

confidence in mind, your Subaru dealer

may notice a series of informative videos

publish a maintenance schedule that runs

promotes the use of synthetic motor oil in

playing in the customer waiting area. These

beyond the 160,000-km mark. But longtime

all vehicles. In fact, it is now a requirement

videos provide details on all the products

Subaru owners know that their vehicles are

for most 2012 Subaru models.

and services available in the dealership,

capable of easily eclipsing that number

including Subaru parts and accessories that

and running strongly well into the future.

little to no residue build-up and synthetic

New engines have fewer emissions and

are designed to work perfectly with your

This is why Subaru Canada is extending the

oils have the qualities needed to keep them

Subaru. For added convenience, these

maintenance schedule for our vehicles all

running like brand new. These oils perform

same videos have also been uploaded to

the way up to 500,000 km. Look for it in the

better in both the extreme cold weather of

www.youtube.com/subarucanada and

New Year on subaru.ca or at your local

a typical Canadian winter and the extreme

to www.subaru.ca.

Subaru dealer.

heat of a normal Canadian summer. They also

In the waiting area, you can also find

This initiative provides added peace of

retain greater fluidity, flow more easily and

Subaru Quick Cards, a series of quick

mind in two ways: first, it shows that we are

maintain viscosity better than conventional

and easy-to-read pamphlets designed to

confident that our cars are built to deliver

motor oils, delivering greater performance

help make informed decisions on what’s

superior longevity and, second, it provides

and better fuel efficiency.

best for you and your Subaru. The topics

you with a set of clear guidelines for keeping

include everything from the advantages

your Subaru running smoothly for years

protect your engine better: Due to the

of the Subaru Lineartronic CVT over other

to come.

fact that synthetic oils don’t break down as

continuously variable transmissions to the

The extended maintenance schedule is

easily under high operating temperatures,

steps you need to take in the event of an

an example of how Subaru Canada and our

they keep your engine running cleaner and

accident and much more.

dealers value our longstanding customers

These characteristics, in turn, serve to

longer. They also last longer with oil change intervals suggested at 10,000 km.

If your Subaru is topped up with synthetic

These are just two more ways that we hope

for more than just potential new car sales.

to give you all the information needed to

Our reputation has been built on our cars’

keep your Subaru in tip-top shape.

reliability and longevity — and we’re thrilled

oil, you can rest assured it’s ready to perform

to be able to help our customers support

no matter how rigorous the demands, such

this reputation.

as driving in stop-and-go-traffic, taking repeated short trips, or towing a trailer or boat. The next time you take your Subaru in for service, ask for more information on the benefits of synthetic oil.

| 41

ACCESSORIES

Genuine Subaru Accessories: Add-ons multiply the fun, convenience and performance As a Subaru owner, you’re no doubt keenly aware that Subaru builds vehicles to the very highest standards — vehicles that are engineered to perform from the ground up and for years to come. But perhaps you haven’t had the chance to sample other examples of advanced engineering; namely, the long list of Genuine Subaru Accessories that are available for your vehicle.

Built to the same exacting standards as your vehicle, these accessories showcase forward-thinking design and bring added versatility, comfort, convenience, performance and style to each and every Subaru. For the complete list of Genuine Subaru Accessories, you can visit subaru.ca or consult your local dealer — but for a small sampling, just read on.

Flexible strut tower bar

Thule fork-mount rooftop bike carrier

Kicker Subwoofer

Not just for the performance enthusiast,

For the active cyclist out there, the Thule®

Manufactured exclusively for Subaru by

but for anyone who would like that little

“Domestique” Fork-mount Rooftop Bike

Kicker®, this 10-inch subwoofer produces

extra degree of safety. Designed by the

Carrier has been custom-designed to quickly

mighty, mighty bass and helps create clean

performance gurus at Subaru Tecnica

and easily attach to all Subaru crossbars. The

sound reproduction from the entire speaker

International — the development engineers

fork-mount attachment ensures the bicycle is

system. The subwoofer uses a passive

responsible for the Subaru WRX STI — this

securely attached to the crossbar and locked

crossover network and an integrated

strut tower bar offers the perfect balance

in place, yet can simply be removed and

100-watt amplifier to generate power.

between comfort and control. The bar helps

stored when not in use.

the suspension system absorb imperfections

The sleek design of this unique bike carrier

Housed in a self-contained unit in either the trunk (on 4-door models) or behind the

in the road, while keeping the front wheels

increases the style factor of your vehicle,

rear seat (on 5-door models), the molded

and the suspension components parallel to

while the aerodynamic profile helps reduce

cabinet adds to the bass response. The

each other at all times, even under high stress.

air turbulence and wind noise. Safe, secure

installation kit comes complete with detailed

This gives your Subaru improved steering

and stylish, this fork-mount bike carrier is the

instructions and a custom harness. Available

and braking feel which, in turn, fuel driver

perfect complement to an active lifestyle.

for all 2011/12 Subaru Impreza, WRX and

confidence — especially when needing to take

Available for all Subaru Legacy, Outback

WRX STI models without a navigation system.

evasive action to avoid a potentially hazardous

and Forester models, 2011 Impreza models,

situation in the road ahead. Available for all

2011/12 WRX and WRX STI models, and

recent Subaru Forester, Legacy and Outback

2012 Impreza 5-door models.

models, as well as 2012 Impreza models.

42 |

For more accessory options visit:

www.subaru.ca

Return undeliverable Canadian addresses to: SUBARU CANADA, INC. 560 Suffolk Court Mississauga, ON L5R 4J7 1 800 876-4AWD www.subaru.ca

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Six Star magazine is produced for the enjoyment and reference of Subaru owners and is published by Subaru Canada, Inc. All rights reserved.

Contents of this magazine may not be reproduced without the expressed permission of Subaru Canada, Inc. We reserve the right to edit all letters, opinions or articles sent for publication to Six Star. Subaru, Legacy, Outback, Impreza, WRX, WRX STI, Forester and Tribeca are registered trademarks. © 2011 Subaru Canada, Inc. Printed in Canada.

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FSC (Forest Stewardship Council) is an international organization that brings people together to find solutions that promote responsible management of the world's forests. It was also produced using a “Green Printing Process” which includes vegetable-based inks that make this magazine fully recyclable leaving no harmful residue. Please recycle.

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