Winter 2011/2012
The Magazine for Canadian Subaru Owners
The 2012 Subaru Impreza:
Compact-car revolution
The 2012 Subaru lineup:
Leaders of the pack
True grit:
The courageous journey of Stephanie Dixon
contents
ALSO FEATURED IN THIS ISSUE:
The all-new 2012 Subaru Impreza: The compact car that delivers big time.
17
The 2012 Subaru WRX and WRX STI: The show-stoppers.
23
The 2012 Subaru Legacy: Not your typical mid-size sedan.
26
The 2012 Subaru Utility Vehicles: Confident and capable.
29
stephanie dixon: A multi-time gold medalist and Olympian, defying the odds in and out of the pool.
33
04
Behind the Wheel:
11
Signature Dealerships:
06
Subaru Canada Parts Distribution:
14
Sponsorships:
09
Rally Report:
39
Tech Talk:
10
RMH Toronto:
42
Accessories:
A message from our Chairman, President and CEO.
Discover why our team leads the industry in supplying customer vehicle parts to dealerships coast-to-coast. Subaru takes 10 titles in its 20 years in the Canadian Rally Championship.
Heartwarming news from Ronald McDonald House Toronto.
Four new Signature facilities opened in 2011 to serve you better.
A recap and highlights from our sponsored events.
Complete care for our customers and their vehicles.
Bringing added versatility, comfort, convenience, performance and style to each and every Subaru.
|3 Cover photo: Aldas Minkevicius
BEHIND THE WHEEL
On behalf of all the employees of Subaru Canada, Inc. (SCI) and everyone working at Subaru dealerships from coast-to-coast, I welcome you to this issue of Six Star — the magazine devoted especially to you. It’s no secret that Subaru has enjoyed great success in Canada; what is perhaps less well known is that you, the customer, must take some credit for this success. We design, engineer and build vehicles that inspire confidence throughout the ownership experience — but it takes a discerning eye to recognize these qualities and to choose a Subaru over another vehicle.
For years now, we’ve received letters from customers, expressing the enjoyable driving experience and sense of security they feel when behind the wheel of their Subaru vehicles. This was the inspiration for our new brand statement — “Confidence in Motion” — which captures this strong connection in a very profound way. Although this brand statement may be new, the meaning behind it is entrenched in Subaru history. Rooted deeply in the Japanese
Three simple words that say what we are, what we believe in and where we are going.
tradition of engineering excellence, pride and authenticity, Japanese brands are known for their quality, dependability, reliability and value. But Subaru has always managed to break
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away from the pack and exceed these
Over the years, more and more Canadians
While the support has been tremendous,
encouraged them to share information with
have chosen Subaru — and we thank you
the people of Japan are still very much in
for your continued support. It’s always
need and may continue to be for some
comforting to know that we have such
time, so we encourage everyone to visit the
now gained real traction; when one of our
encouragement, but in times of crisis, such
Red Cross website and donate to this very
dealerships was flooded a few months ago,
as those we experienced this year with the
worthwhile cause.
other dealers helped out by redistributing
earthquake and tsunami in Japan, this is even more important to us.
Although our own facilities escaped
their customers more readily. This new way of working together has
vehicles in order to meet customer
unscathed, many of our suppliers were
commitments. This is just another way we
severely affected by the devastation.
hope our efforts are proving that customers
events of March 11, which had a devastating
Remarkably, they have made enormous
are the first priority for Subaru.
impact on the country and its people. As a
progress under such hardship and are
Japanese company, our ties to Japan are
recovering very quickly.
We were shocked and saddened by the
very strong; relatives, friends, colleagues,
As you can imagine, a vehicle is
Other initiatives were implemented at SCI headquarters, including increasing shipments from Japan to a weekly schedule
business partners — all were affected to one
comprised of thousands of parts and that
and extending leases at no charge to our
degree or another.
vehicle is very much incomplete until all
customers so they could wait for the 2012
of them are in place. As a result, we were
models to arrive.
However, right from the moment we first witnessed this horror, there was a source
delayed in delivering new vehicles and also
of reassurance: the positivity and resilience
challenged in finding parts to service the
create confidence behind the wheel and to
shown by the Japanese people. To honour
existing vehicle network. When this disaster
deliver a service experience that gives you,
this strength of character, we have also done
struck, we knew that our customers from
our valued customer, the added confidence
our part to move forward.
coast-to-coast needed to be reassured that
that your needs are being met. This is what
their ownership experience would not be
we call Confidence in Motion — and we invite
unduly disrupted.
you to experience more of it within the pages
Our parent company, Fuji Heavy Industries, and other Subaru distributors around the world have stepped up to
These circumstances meant that FHI,
Our objective is to build vehicles that
of this very magazine.
provide significant support towards the
Subaru of America, Subaru of Indiana
relief effort. For our part, Subaru Canada,
Automotive and SCI had to significantly
Inc. matched all donations made by
increase their level of cooperation — as did
employees and dealers. In addition,
our own dealer network, a truly dedicated
fundraising efforts at the 2011 Vancouver
group. In doing so, the admittedly limited
International Auto Show, as well as smaller
supply of new vehicles and parts was
initiatives like ice cream days and blue jeans
distributed fairly, equitably and as quickly
days at SCI headquarters, all contributed to
as possible, minimizing the impact on our
an impressive $92,817.28 towards the relief
customers. As part of this effort, SCI also
effort (to date).
improved communication to dealers, which
standards by offering innovative technologies
total enjoyment, without sacrificing one for
witnessed when looking at some very exciting,
that deliver a more desirable package, one
the other. It’s about having the confidence
new concept cars. And we also have a feature
with superior driving dynamics and a higher
and the peace of mind to go anywhere. It’s
article on Stephanie Dixon, an athlete who
level of control. This ingenuity gives our
about enjoying life through exploration and
overcame physical challenges to become a
drivers the peace of mind and confidence that
continually setting out on fresh adventures.
champion — and continues to triumph in all
no other auto manufacturer can deliver.
It’s about following one’s own path and
aspects of her life.
This is why many consumer-oriented organizations, such as the Insurance Institute for Highway Safety and the Automotive Lease
trailblazing several new ones. It’s about always evolving and moving forward. Confidence in Motion is and has always
Shiro Ohta Chairman, President and CEO, Subaru Canada
www.redcross.ca/japan
Our number-one priority is to instill and maintain a high level of confidence in our brand, in our products and with our customers.
Guide (ALG), recognize the Subaru brand year
been the heart and soul of our brand.
We hope that you find this issue contributes to
after year for our exceptional safety record
Therefore, it is a fitting theme for this edition
your very own Confidence in Motion.
and the remarkable overall value our vehicles
of Six Star and an accurate reflection of the
deliver to consumers.
challenges of this past year.
Confidence has been a key ingredient
This issue contains articles on all of our
in every Subaru model ever built. It reflects
2012 vehicles and a special feature on the
our deeply held belief that you can and
all-new 2012 Subaru Impreza. We also have
should have both maximum safety and
a sneak peek at the future of Subaru, as
|5
NEWS
Subaru canada parts distribution centre: The unbreakable supply chain As we all know, the earthquake and subsequent
this scope to have no effect on our business,
tsunami that hit northeastern Japan on March 11,
but we were determined to make it have as
parts ordered versus the number of orders
2011, caused massive devastation to the country
little effect as possible.
filled; if 100 unique parts were ordered by a
and its people. Thousands were impacted by
In response to the earthquake and its
The term “fill rate� refers to the number of
Subaru dealer and SCI was able to provide
the disaster and the after-effects, both physical
effect on Japan, a plan was put together,
95 of those parts, this would represent a
and psychological, which will take many years
one involving parent company Fuji Heavy
95% fill rate.
to heal. The Japanese industry did not escape
Industries (FHI), SCI and our sister company
unscathed either; some 125,000 buildings
south of the border, Subaru of America (SOA).
were destroyed or severely damaged, a
Together, the three organizations decided
SCI's industry-leading fill rate is 98%; part of the reason for this impressive figure is an innovative carousel storage system that
number of them belonging to key automotive
to ensure customers were prioritized by
houses approximately 12,000 of 23,000 total
industry suppliers.
agreeing to send parts to any dealer in North
part numbers or 56% of the parts that are
America who needed them, regardless of
picked each day to be sent out.
Of course, our first response at Subaru Canada, Inc. (SCI), collectively, was to be
where the parts in question were being
gravely concerned for the health of our
stored. Individual dealers also shared
force, the SCI fill rate dropped from 98%
friends, relatives and business colleagues.
parts among themselves, proving that this
to 96.5% — a remarkably minimal decline
After the severity of the damage had come
response was a real team effort. It was also
considering the disruption being felt in Japan.
into sharp focus, we turned our attention to
a great success as our exceptional fill rate
Just three weeks after that, parts suppliers in
our customers here in Canada.
was virtually unaffected throughout this very
Japan were operational again and FHI was
challenging time period.
able to start shipping parts to North America.
There was no possible way for a disaster of
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As the makeshift arrangement came into
State-of-the-art PARTS CAROUSEL
Photos: Aldas Minkevicius
At Subaru Canada, we are always on the lookout for areas of improvement — this is ingrained in our corporate culture and has spread throughout the entire organization. The parts operation staff, for example, is dedicated to providing superior parts availability and a state-of-the-art system is helping them do precisely that. The system, a series of four horizontal carousels, houses some 12,000 small and fast-moving parts. Utilizing pack-to-light technology and batch-picking capabilities, the carousels have served to more than double the picking and stocking productivity of the distribution centre, increasing the speed with which parts are delivered to our dealers and their customers.
By the beginning of June, the fill rate was already returning to its normal level. The cooperative agreement among FHI, SCI, SOA and dealers was so effective, customers across Canada experienced no appreciable hardship. We’re proud of the many ways we show support for our customers — and the way we dealt with such difficult circumstances proved that our processes are as robust as can be. Of course, we all hope for smooth sailing from now on, but we’re all comforted by the fact that — in times of extreme crisis — our organization can remain strong.
DEDICATED DELIVERY SERVICE Under normal operating conditions, SCI maintains an inventory of 23,000 individual part numbers and carries about a four-month supply of parts. Parts are shipped to our 87 dealers across Canada from the Subaru Parts Distribution Centre (PDC) in Mississauga, Ontario, or another in Portland, Oregon. The deliveries are carried out by a number of trucking companies, but the one that supplies close to 60% of our dealers is the Subaru Dedicated Delivery Service (DDS), which uses logo-identified trucks. The DDS system is virtually a miracle of modern logistics: Parts can be ordered by a dealer one day and then be delivered to the dealer’s location prior to the start of business the following day — the system even allows for Friday afternoon orders and Saturday deliveries. This way, the customer isn’t waiting long for his vehicle to be repaired in the event that the dealer did not have parts on hand in the first place. Currently, the DDS system serves 34 Subaru dealers in Ontario and Quebec, as well as a further 13 dealers in Western Canada. All parts returns are picked up and brought back to SCI at no cost to the dealer. The service also accommodates nighttime drop-offs that don’t require any dealership personnel on the receiving end. Regular performance reports make sure that the entire system is on track and humming along at all times.
NEWS Always looking forward Recently, there have been many exciting car designs coming out of the Subaru studios. This year saw the introduction of a number of new concept cars on the international auto show circuit — and two of them have already been revealed in their production form! Of course, many of the details surrounding these cars are still under wraps, but one thing’s for sure: The Subaru brand is headed in a very exciting direction and the guiding hand is the concept of Confidence in Motion. Here’s a sneak peek at this fantastic foursome...
Subaru BRZ: The production version of the much-anticipated Subaru BRZ sports coupe finally saw the light of day at the Tokyo Motor Show on November 30. This sports coupe packs a visual punch that is matched by its mechanical underpinnings, a next-generation version of the 2.0-litre, 4-cylinder SUBARU BOXER. The other big news: The Subaru BRZ uses a front engine/rear drive configuration — the classic sports car layout — with the engine set lower and slightly towards the back of the car to create an ultra-low centre of gravity and razor-sharp handling. Subaru BRZ (STI concept shown)
Subaru XV: A truly dynamic compact crossover aimed at the European market, the Subaru XV debuted in production form at the Frankfurt Motor Show this past September. Blending authentic functionality with urban design, this vehicle exhibits an electrifying look that is guaranteed to turn heads. Under the skin, the Subaru XV features some familiar technology — the smooth and responsive SUBARU BOXER engine, the legendary Subaru symmetrical full-time AWD system, and the super-efficient Lineartronic® Continuously Variable Transmission (CVT). Subaru XV (European production version shown)
Subaru Advanced Tourer Concept:
Subaru Advanced Tourer Concept (Concept model shown)
The Subaru Advanced Tourer Concept is a new-generation sports wagon intended to provide utility, superlative performance and visual excitement. This concept car, which was unveiled for the first time at the Tokyo Motor Show, features a 1.6-litre, turbocharged SUBARU BOXER engine with direct fuel injection linked to Subaru symmetrical full-time AWD and an advanced hybrid system. Perhaps equally as intriguing is the all-glass roof, revolutionary EyeSight camera-based driving assist system, and full-scale monitor built into the steering wheel to access maps, television and Internet services.
Subaru HORIZON Concept:
Subaru Horizon Concept (LA Auto Show Design Challenge: “Hollywood’s Hottest New Movie Car” Concept)
8|
The theme of this year’s Design Challenge at the LA Auto Show was “Hollywood’s Hottest New Movie Car.” In response, the designers at Subaru devised a film concept called “Divided,” which deals with a futuristic Earth that has stopped rotating, rendering half the planet uninhabitable. When a band of heroes must journey there to recover a dwindling energy source, their only hope is the Subaru HORIZON, a vehicle developed to withstand strong electromagnetic fields, chemical imbalances, scorching heat and raging storms. While the Subaru HORIZON is certainly an exciting concept, its chances of reaching the production stage are very slim — we hope.
Subaru in the Canadian Rally Championship: 20 years, 10 titles
NEWS
Over the past two decades, Subaru has made
Pacific Forest Rally and the duo powered to a
an indelible mark on the Canadian Rally
dominant win. Now, with one round remaining
teams through the Subaru contingency program.
Championship, winning no fewer than 10 titles.
this season (at time of printing) — the Rally of the
This program provides performance-based cash
The streak began with driver Tom McGeer
Tall Pines, to be held the weekend of November
awards to any teams running Subaru equipment.
and co-driver (and future wife) Trish Sparrow
25-26 in Bancroft, Ontario — Subaru is still in the
The success of the program is clear to see:
winning for Subaru Rally Team Canada in 1992
hunt for the manufacturer’s title, so this should
The competitor list at each rally is filled with
and repeating as champions the following year.
make for an exciting finish.
Subaru vehicles and, in the past year alone,
McGeer captured the title again in 2000 and
As a presenting sponsor of the Canadian Rally
Since 1996, we have also supported privateer
over $60,000 was awarded to these teams.
2001 with a different co-driver, Mark Williams,
Championship for the past four years, Subaru
For information on the Canadian Rally
and then won again in 2003 alongside navigator
Canada has also played a key role in the sport
Championship, the Subaru contingency
Philip Erickson.
overall, helping to bring incredible rally action
program and how to get more involved in
to the fans across Canada.
this thrilling form of motorsport, visit :
In 2002, another Subaru Rally Team Canada duo, driver Patrick Richard and co-driver Ian
www.carsrally.ca
McCurdy, captured top honours. Richard repeated the feat in 2004 with his sister, Natalie, in the navigator’s seat. In 2008, Richard won his third title for Subaru, this time alongside co-driver Alan Ockwell. This same pairing repeated as champions in 2009 and then helped Subaru claim the manufacturer’s title last season. This season, Richard began the campaign alongside yet another new co-driver, Leanne Junnila. In their first rally together, despite suffering a broken wheel while running less than a minute off the lead, the duo managed a fourth-place finish. Richard and Junnila then combined for a pair of runner-up finishes. Ockwell returned to partner Richard for the
Subaru and Targa Newfoundland: Turning 10, Raising Money Last year, two Subaru dealers, Davenport Subaru (Orillia, Ontario) and Capital Subaru
Dyer of Capital Subaru came home in 11th place. This year, the Davenport Subaru duo finished
at over $60,000 — a fantastic result. Beginning and ending in St. John’s, Targa
(St. John’s, Newfoundland), competed in Targa
sixth in class while the Capital Subaru pair
Newfoundland is a point-to-point tarmac rally
Newfoundland and teamed up to raise a total of
finished 22nd in the Modern division, with the
that runs on closed roads in small communities
$36,000 for a great cause.
latter being beaten to top spot by yet another
throughout the eastern and central parts of
Subaru. Even better, the friendly rivals managed
the province.
This year, the two dealerships came back for more fundraising rally action as the event
to raise a significant amount of money once
The event comprises close to 2,200 km of
celebrated its 10 anniversary. Running
again; to date for 2011, Davenport Subaru has
driving over five consecutive days, of which
under the banner “Rally for the Kids,” the
generated over $35,000 (including $10,000 from
some 500 km are timed special stages with
duo expanded their efforts by creating a
other Ontario Subaru dealers) for Orillia Soldiers’
teams starting at 30-second intervals.
Facebook fan page with the Capital Auto Group
Memorial Hospital, while Capital Subaru secured
committing $1 for every Like the page received.
over $15,000 for Big Brothers Big Sisters
th
But this joint effort is not just about raising
For more information on this unique rally or to find out how to get involved, visit:
Eastern Newfoundland.
money for a great cause, it’s also a “friendly”
A third Subaru team involved in the Rally
competition. Last year, the Davenport Subaru
for the Kids effort, Team Kijiji with competitors
team of Mike Davenport and Shawn Monette
Cody Morch and Chris Harris of Toronto, raised
had the upper hand in finishing fourth in the
a further $10,000 for the Hospital for Sick
modern class, while rivals Jon Howard and Paul
Children. This puts the grand total for all teams
www.targanewfoundland.com
|9
NEWS A bigger, better Ronald McDonald House Toronto A new Ronald McDonald House in Toronto opened on November 18, offering more comfort to families in need than ever before. The new facility features 96 bedrooms (for 81 families), a business centre, a library, a fitness centre, an outdoor play area, a healing garden, the Child Life program, Expressive Arts program, Play program and space for the accredited private school (The Ronald McDonald House Toronto School).
Subaru Canada sponsors a safe haven Children like Jordan are the reason why
House decorated with rally paraphernalia,
Ronald McDonald House Toronto is such
and it became a real “home away from
nights of family comfort each year, this
an important part of the community.
home.“ Together, the family celebrated
new structure is the largest Ronald
When he was just 18 months old, Jordan
Christmas, the arrival of baby brother Zachary
McDonald House in the world. Not only
was diagnosed with leukemia and the
and the release of Jordan from the hospital.
does the House provide more room for
family doctor in Lively, Ontario, ordered
The family also had the use of a 2010 Subaru
more families, it also offers a more serene
an immediate trip to the Hospital for Sick
Outback to pick up groceries, run other
environment as well. Subaru Canada
Children in Toronto.
errands and plan little excursions.
With the capacity to provide 30,000
is pleased to once again sponsor a
This was going to be no quick fix; this
“The House provided a community of
designated room in the new House as part
was a life-or-death battle for Jordan — and
support and care during an unbelievably
of our ongoing support, in hopes that the
a heart-wrenching struggle for his parents.
difficult time,” says Shannon. “I cannot
Subaru Canada Room will provide great
They didn’t know how long the treatment
imagine for a moment what we would have
comfort for families in need for many
program would take, where they would
done without the House. We are incredibly
years to come.
stay and who to turn to for support. “This
grateful to Ronald McDonald House Toronto
was a time that we needed to be together
and all of its generous supporters. It holds a
architectural firm Montgomery Sisam,
as a family,” recalled Jordan’s mother,
special place in our hearts — our safe haven.”
the House is expected to achieve the
Shannon. “Our family needed a place to stay.
LEED Gold Certification standard for
I remember walking through the doors at
with his family back home in Lively, earning
environmentally efficient design.
Ronald McDonald House Toronto, exhausted.
top marks in school, fine-tuning his piano
Designed by award-winning
The new Ronald McDonald House
Jordan’s cancer is now in remission; he is
I burst into tears and a kind voice said, ‘This
skills and enjoying hockey games with his
Toronto has a project cost of $33 million
will be your home for as long as you need it.’”
brother. When he returns to Toronto for the
dollars, of which some $32.5 million has
The need lasted for 257 days. As Jordan
been raised to date. Those interested in
was undergoing treatment, his family stayed
contributing to this fantastic cause can
in the Subaru Rally Room, a room in the
occasional check-up, Jordan visits the House just to say ‘hi’ to his friends.
find more information at:
www.rmhtoronto.org
10 |
Jordan (right) and his brother Zachary in Lively, Ontario.
NEWS
Shining stars: Subaru dealers that go above and beyond From sea to shining sea, Subaru dealers
dealership is pet-friendly and features a
The Capital Subaru customer will also no
have built a rock-solid reputation for offering
lounge area with free wireless Internet, a
doubt be impressed with the complimentary,
a superior customer service experience.
flat-screen TV and a fireplace.
fresh baked goods that are delivered by
But even though there’s an extremely high
The dealership is also focused on the
a local bakery every morning, the wide
standard being set across Canada, some
environment and the community; the facility
selection of free beverages and the
dealers are still going the extra mile.
uses Energy Star appliances exclusively to
1,100-square foot fitness centre.
There’s a special initiative making the
maximize efficiency and they recently became
Conveniently located on the Langley
rounds of the dealer network and it’s called
a crystal sponsor of the Crystal Ball, a
By-Pass, which has become home to
“Subaru Signature.” This initiative awards
local event in support of the Limestone
numerous automotive dealerships, Wolfe
dealers with special status if they meet very
Learning Foundation.
Subaru has opened a completely rebuilt
stringent criteria for customer convenience,
More than anything, though, this Subaru
facility this year. Larger, more modern and
environmental sustainability and superior
Signature store is focused on the personal
in full compliance with the Subaru Signature
architectural design that reflect the high
aspect of the service experience; the
image guidelines — the first such store in the
standards inherent in Subaru vehicles.
award-winning staff has over 15 years’
Lower Mainland area of BC — this dealership
On the surface, a Subaru Signature store features unique signage; dig a little deeper
combined Subaru experience. On June 11, 2011, a brand new facility
now boasts an indoor delivery area to ensure new customers drive off the lot with
and you’ll uncover a truly unique customer
opened in St. John’s, Newfoundland: the
perfectly detailed vehicles regardless of
experience. Four dealers have recently
revamped Capital Subaru. The 30,000-square
the weather outside.
attained Subaru Signature status; here’s
foot facility is outfitted with the very latest in
some insight on how they’re making a
green thinking, including geothermal heating,
moved from their old facility in Ste. Marie-de-
big impact.
Meanwhile, in Québec, Vachon Subaru has
an artesian well to supply water, water- and
Beauce to a new Subaru Signature store in St.
Subaru of Kingston recently opened its
compressed air-powered hydraulic ramps,
Georges-de-Beauce, some 40 minutes away.
doors with the goal of providing a higher
and a drive-through wash bay that recycles
Whereas the old location was a dual-brand
level of customer service to Subaru drivers
100% of the water used.
dealership shared with another manufacturer,
in the Greater Kingston Area. The dealership
What’s more, the dealership was built
the new site contains only Subaru vehicles
offers service loaners and a free shuttle to
facing east to take advantage of the morning
and allows the dealer to serve a much
help customers get to and from work.
sun and features a completely glass frontal
larger market.
As many of the customers come from
area from floor to ceiling. A sensor-activated
A first-rate customer experience is what
relatively far away in cottage country, the
lighting system has also been installed
these Subaru dealers are striving for with
showroom has been designed to make
throughout the facility to ensure there’s no
these facility upgrades. And we are more than
service visits as enjoyable as possible. The
waste of electrical energy.
confident they will deliver that and more.
CAPITAL SUBARU
SUBARU OF KINGSTON
WOLFE SUBARU
VACHON SUBARU
| 11
NEWS
Subaru sponsors vital Japanese cultural exhibit Running from May 20 to October 10, 2011,
Ishikawa, at the opening of the exhibit.
“Japan: Tradition. Innovation.” was a vibrant
“We believe that the innovative spirit of our
showcase of Japanese culture staged at the
citizens is a crucial resource for our rebuilding
Canadian Museum of Civilization (CMC) in
and this exhibition will showcase Japan’s
Gatineau, Québec, just outside our nation’s
creativity in action.” “Japan: Tradition. Innovation.” focused
most-visited cultural institution, welcoming
on five themes — travel, robotics, status,
over 1.3 million visitors per year. The CMC
consumer culture and entertainment — to
and its sister institution, the Canadian War
explore how the parallels and distinctions
Museum, are key centres for the collection,
between the traditional and the modern
research and public information on the social,
periods play out in the lives of individuals.
military, human and political history of Canada. The museum regularly creates and presents
During this particularly dark period in their country’s history, the resilience and enduring spirit of creativity of the Japanese people
exhibitions about world civilizations. This
are needed to help Japan rebuild. In this
particular exhibit came about after close
respect, the timing of the exhibit — which had
collaboration between the CMC and the
been in the planning stages for years — was
National Museum of Japanese History in
unintentionally appropriate.
Sakura, Japan. The devastating earthquake
As a company with innovation and
and tsunami experienced by Japan on March
Japanese identity built into its DNA, Subaru
11, 2011, threatened to impact the show,
Canada, Inc. was especially proud to be the
but representatives from both organizations
presenting sponsor of “Japan; Tradition.
agreed that going forward as planned sent a
Innovation.” The exhibit represented an
strong message.
important way for Canadians to show their
“We are confident that, with the warm encouragement from the world, Japan will soon stand strong again,” said the Ambassador of Japan to Canada, His Excellency Kaoru
12 |
support for friends, family and colleagues in Japan. To visit the virtual version of this fascinating exhibit, check out their website below.
www.civilization.ca/japan
Photos: Ataras Svarstys
Capital. The museum is Canada’s largest and
Subaru 360
NEWS
TORONTO SUBARU CLUB: HYPER MEET 2011 For the 11th year in a row, the Toronto Subaru
countless brilliant examples of Subaru
Club (TSC) staged their Hyper Meet at Subaru
machinery on display.
Canada headquarters in Mississauga, Ontario.
The event also serves another great
This annual event is one of the largest Subaru
purpose: to raise money for the Ronald
get-togethers in the country and the 2011
McDonald House Toronto. This year, the TSC
edition, held on August 28, was the biggest
was able to secure $6,000 — almost double
and best ever.
the amount from last year — which was then
The event featured close to 500 cars — most of them bearing the six star logo — and
matched dollar-for-dollar by Subaru Canada. “It was a humbling experience watching all
approximately 700 people who came from
of the Subaru enthusiasts join us at this year’s
as far away as Buffalo, Kingston, London,
Hyper Meet,” said Derek Serianni, TSC Club
Montreal and Ottawa. The Hyper Meet
President. “The attendance exceeded last
attendees are a diverse group with varied
year’s numbers and I had a goal in mind of
interests from all walks of life, but they
raising $5,000 for the Ronald McDonald
share a common trait: They all have an
House Toronto... I was so pleased that we
appreciation for Subaru vehicles and a love
exceeded it.”
for the open road.
For more information on the Toronto
In addition to club members gathering
Subaru Club and the Hyper Meet, you
to share their interest in Subaru vehicles,
can visit the club forum page below. There’s
they were also there to compete for trophies
plenty of time to plan to attend the 2012
and prizes in a wildly popular Show and
Hyper Meet — and to help the club break all
Shine. Some 200 cars in 25-odd categories
the records it set this year.
competed for top honours and there were
www.toronto-subaru-club.com
Congratulations, graduates! Your years of hard work have finally paid off — not only do you have a degree in your hands, you also qualify for the Subaru Canada Graduate Rebate Program! Nearly 4% of new Subaru vehicles sold last year in Canada are now in the hands of new graduates ready and equipped to embark on the next exciting phase of their life. This year it can be you! The Subaru Graduate Rebate program offers a $750 cash rebate to all qualified college and university graduates† who purchase a new Subaru vehicle. You deserve a reward — and a great car — so take advantage of this great offer today! Eligible participants must be within four months of graduation, or have graduated in the current year or previous two calendar years from a recognized university undergraduate degree program or two-year college program (48 weeks minimum). Rebate is applicable to new, unregistered vehicles only. Lifetime limit of one graduate rebate per qualified buyer. Vehicle must be registered in the graduate’s name. Graduate rebate is over and above most consumer retail offers available from Subaru Canada, Inc., but cannot be combined with any other rebate or employee discount. Offer is non-transferable.
†
Give something new a “tri” it can seem like an insurmountable
Subaru Ironman Canada
challenge. But the truth is, there are
The 29th Annual Subaru Ironman Canada took
pursuer. Penticton resident Rapp overcame
plenty of ways to ease your way into the
place on August 28 in Penticton, BC, and as
a devastating injury in last year’s Subaru
sport — you don’t have to sign up for the
usual, the event produced some incredible
Ironman Canada to win the men’s division,
Subaru Ironman Canada right away.
drama. First of all, the race featured the
claiming his second title in three years.
For those who have never tried a triathlon,
For the inexperienced, a triathlon is a
largest starting field ever — an astonishing
Neither last nor least, Lee became the
multi-sport event consisting of a swim,
2,841 competitors. Every single participant
first paraplegic athlete to complete the
a bicycle ride and a run. Beginners can
had a story to tell, but the spotlight was on
Subaru Ironman Canada, racing across the
get their feet wet, so to speak, with a
three racers in particular: Mary Beth Ellis,
line in his wheelchair in a time of 12:48:43.
Try-a-Tri — a 300-m swim, 10-km
Jordan Rapp and David Lee.
The determined American, paralyzed in a
bike and 2-km run. From there, you
Ellis shattered the course record for female
motorcycle accident in 1990, competed in
can progress on to the Sprint category
athletes, winning her division in a time of
the Paralympic Games in Beijing in 2008 and
(750 m / 20 km / 5 km), the Olympic or
9:03:13, over 30 minutes ahead of her closest
had attempted the Penticton race previously.
Standard distance (1.5 km / 40 km / 10 km), the 70.3 (1.9 km / 90 km / 21.1 km) and, finally, the aforementioned Ironman
Top Five Men
Top Five Women
1. Jordan Rapp, CAN/USA
8:28:09
1. Mary Beth Ellis, USA
9:03:13
2. Torsten Abel, Germany
8:41:09
2. Kim Loeffler, USA
9:34:54
3. Bert Jammaer, Belgium
8:42:34
3. Meredith Kessler, USA
9:37:22
swimsuit and a set of goggles. If the water’s
4. Christopher Bagg, USA
8:47:25
4. Sara Gross, CAN
9:46:56
cold, you might want to pack a wetsuit as
5. Jasper Blake, CAN
8:50:30
5. Fiona Whitby, CAN
(3.8 km / 180 km / 42.2 km). Getting started is simple from an equipment standpoint; all you need is a pair of running shoes, a bicycle, a helmet, a
10:13:28
well. Other than that, you just need a fair amount of grit and determination. The beautiful thing about triathlons of any distance is that you’re in competition with yourself. You can set targets for an overall finishing time or focus on
3.8 km
180 km
42.2 km
www.ironman.ca
improving performance in one of three disciplines. For an athlete from the world of running, swimming or cycling, a triathlon also represents a great way to bring variety to your training regimen.
$750 CASH BACK REBATE In appreciation of those who participate in our sponsorships, we are offering a $750 cash back rebate* on the purchase or lease of a new Subaru vehicle.
The triathlon community is also a tight-knit and supportive group. Read on to learn more about our Subaru Triathlon Series and find out how you can get involved. Subaru Canada is committed to promoting healthy, active lifestyles for Canadians through all of our sponsorships.
REBATE* AVAILABLE TO: • Golf Fore the Cure participants • Subaru Ironman Canada, Subaru Ironman Muskoka 70.3 and all Subaru title-sponsored Triathlon Series or Subaru Running Series participants • Canadian Ski Instructors’ Alliance (CSIA) members • Canadian Association of Rallysport (CARS) members
14 |
*Valid on the purchase or lease of any new Subaru vehicle acquired from any Canadian Subaru dealer. Only one rebate per customer and cannot be combined with any other offer. Visit subaru.ca > buying tools > current promotions > rebates for eligibility and full program details.
Subaru Triathlon Series At Subaru Canada, we are proud to sponsor
This series also has a key charitable
for their efforts. For more information, please
triathlon and running series events because
component; the causes that enjoyed support
they offer competitors of all ages and skill
include the Arthritis Society, Heart and Stroke
levels a chance to compete. From kids' fun
Foundation, Lean on Me, McNally House, Red
made waves at the Subaru Triathlon in Milton,
runs to introductory triathlons, elite triathlons
Roof Retreat, West Lincoln Memorial Hospital
Ontario, this past June. Headstrong is a
and running series races, these events are
Foundation and Wounded Warriors.
program designed to boost awareness around
great fun, a great way to stay in shape and a
The Subaru Ironman Muskoka 70.3 is also a
visit www.ironmanmuskoka.com. In other news, another charitable cause
brain injuries. This program was founded by
fantastic way to celebrate the great outdoors.
force when it comes to fundraising. The Sick
Ben Fanelli, a hockey player with the Kitchener
They are also an excellent way to raise
Kids Foundation, the fundraising organization
Rangers who suffered a fractured skull in an
awareness and gain support for a good cause.
for The Hospital for Sick Children, is the
Ontario Hockey League game in October
Official Charity of the event. The foundation
2009 and hasn’t played since.
An example of this is the Subaru of Hamilton Niagara Running Series, which
believes that improving the health and
takes place in the beautiful Niagara region
well-being of children is one of the most
the Brain Injury Association of Canada,
of Ontario's Golden Horseshoe, attracts
powerful ways to improve society.
Fanelli competed in the Subaru Triathlon,
competitive and casual runners, and is
Once again, they have set up an exclusive
To raise money for Headstrong and
completing the 750-metre swim, 30-kilometre
inexpensive and accessible to all. For more
Subaru Ironman 70.3 Muskoka online
bike ride and 7.5-kilometre run. Fanelli was
information on the Subaru of Hamilton
fundraising website. Here, athletes can create
sponsored by Subaru Canada and Gemini
Niagara Running Series, please visit
a personalized donation page to appeal for
Motors of Kitchener, Ontario; he raised a total
www.instride.ca.
support with top fundraisers receiving rewards of $16,000 for this great cause.
Visit any one of our series sites to find more info and learn how to get involved:
www.trisportcanada.com
www.triseries.ca
www.trinb.ca
www.instride.ca
www.ironman.ca
www.ironmanmuskoka.com
This collection of events makes Subaru Canada the largest single sponsor of triathlons in the country — a fact that makes us very proud.
Giving ski instructors the edge Another sponsorship initiative sees Subaru Canada, Inc. support the Canadian Ski Instructors’ Alliance (CSIA). This organization trains and certifies Canadian ski instructors through a four-tiered certification program; the ultimate goal is to develop the highest quality of instructors for snow schools across the country.
Golf Fore the Cure For the fifth year in a row, Subaru Canada, Inc.
its inception in 2004 and has enjoyed the
was a proud sponsor of Golf Fore the Cure,
support of more than 80,000 participants.
an event designed to raise awareness of
“Having always been a proponent of
breast cancer and generate support in the
health and fitness, I am very grateful to be
fight against this terrible disease.
a part of the Golf Canada’s Team Golf Fore
Golf Fore the Cure was created by Golf
the Cure,” said program ambassador and TV
Canada — a member-based organization
personality Trish Stratus. “I am truly inspired
governed by the Royal Canadian Golf
by the dedicated women who organize and
Association (RCGA) — to drive women’s
participate in these events [and] who have
participation in the game of golf through
helped raise money in support of the fight
fun activities.
against breast cancer!”
A unique partnership structure with the
For more information on how to get
Canadian Cancer Society and the Quebec
involved in an incredible sport and a very
Breast Cancer Foundation sees women across
worthy cause, we invite you to visit:
the country participating in golf activities in support of the battle to find a cure. This program has raised over $3.8 million since
www.rcgagolfforethecure.ca
www.snowpro.com
NEWS
subaru online: Maximum mobility, complete connectivity As part of our continuing commitment to
and improved location-based services to help
offer customers the features they need — both
you locate dealers and used vehicles based
inside and outside their cars — Subaru has
on your current location. For those with tablet
vehicle window stickers and other marketing
recently introduced changes to the online
devices, we have reduced the site’s reliance
materials so that customers can save the
user experience. These changes are designed
on Flash® animation and have incorporated
bookmarks to their mobile devices for quick
to keep pace with the latest technology and
gesture support — users can now swipe and
and convenient future access. Look for an
give customers access to key information
click to view photos and information related
exciting, new QR code innovation from
when and where they need it.
to the full line of Subaru vehicles.
Subaru at the next Canadian International
First, our website at subaru.ca has been redesigned to deliver the best
Next: QR codes. Over two years ago, Subaru became one of the very first
they’re everywhere. We will continue to provide QR codes on
Auto Show in Toronto this February. We know that Subaru drivers are a
possible browsing experience across all
manufacturers to introduce this innovation
tech-savvy, on-the-move group. That’s
platforms — desktop, tablet and smartphone.
on various consumer communications.
why we will continue to explore new
At the time, a small percentage of customers
technologies to deliver the superior online
for mobile devices was released; it now
used the codes for quick and easy access
experience our customers expect.
provides bigger buttons, easier navigation
to a wide range of information — now,
This past July, a new version of the site
SUBARU GEAR IS HERE! VIEW OUR COMPLETE LINE OF MERCHANDISE AT SUBARU.CA | 16
www.subaru.ca
impreza
2012 Subaru Impreza: The best just got better There are plenty of compact cars out there to choose from these days and a number of
exceed all expectations in this segment. Let’s start with the blatantly obvious: The
them represent reasonably smart choices.
Impreza is, arguably, the most fun-to-drive
They offer some great qualities at an
compact car on the road today. It’s the only
affordable price, such as strong fuel efficiency
car in its class with standard all-wheel drive,
and a healthy list of standard features. But as
yet it still offers comparable fuel efficiency
with any segment of the car industry, some
to two-wheel-drive rivals. To differentiate the
competitors rise above the rest — and the
Impreza even more, it’s also the only compact
2012 Subaru Impreza is a prime example.
car equipped with Subaru symmetrical
While the Impreza has been a crowd
full-time AWD — something that is very far
favourite and a class-leader since it first
removed from your average AWD system.
arrived on the scene close to 20 years
The inherent qualities of the system
ago, the all-new fourth-generation version
combine to make all the difference in the
promises to put even more distance between
world. All the key components are positioned
itself and its so-called competitors — and
very low in the car, which sets the stage for
| 17
impreza Lineartronic® CVT: One smooth operator When the Lineartronic® Continuously Variable Transmission (CVT) first appeared in the 2010 Subaru Legacy and Subaru Outback, it earned rave reviews for its smooth power delivery and remarkable efficiency. Now, the second-generation Lineartronic CVT is available on the all-new 2012 Subaru Impreza — and it’s quieter, lighter and more compact than ever. Unlike many other CVTs on the market, the Lineartronic employs a chain drive instead of the more common belt drive. This allows for the use of smaller pulleys,
very precise cornering characteristics.
resulting in a lighter and more compact
The Impreza also features the advanced
symmetrical full-time AWD available on the
transmission design and wider gear ratio
ring-shaped reinforcement frame, a
all-new Impreza. Those models equipped
coverage overall. This increase in efficiency,
super-strong platform that allows the fully
with the 5-speed manual transmission
combined with the near-infinite selection
independent, long-travel suspension system
feature a viscous-coupling limited-slip centre
of gear ratios, ensures the SUBARU BOXER
to maximize performance. In particular, the
differential that balances power equally
engine is always in the most favourable
double-wishbone rear suspension has been
(50/50) front to back.
rpm range at all times and the shift delay
tuned to provide superior driving dynamics
found in traditional automatic transmissions
combined with a smooth, quiet ride.
is eliminated. The design of the Lineartronic CVT gives
When the Impreza hits the open road,
There are two different versions of Subaru
The Impreza is also available with Subaru’s second-generation Lineartronic® Continuously Variable Transmission (CVT),
these collaborative elements allow it to soak
which employs an electronically controlled
the Impreza incredible responsiveness,
up all the imperfections in its path, while
Multi-plate Transfer Clutch system (MPT). This
ultra-smooth power delivery, lower emissions
keeping the tires in contact with the surface
system maintains a 60/40 front/rear torque
and remarkable fuel efficiency — so
of the road at all times. This, in turn, allows
split under constant driving conditions and
remarkable, in fact, that the car can travel
the all-wheel-drive system to do its best work,
actively manages the balance, up to
up to 1,000 km† on a single tank of fuel.
delivering immediate, responsive power to all
a 50/50 split, based on the traction
Combined with the more efficient SUBARU
four corners, generating more control, more
available and whether the car is accelerating.
BOXER engine, the new CVT in the 2012
confidence and more fun in the process.
Subaru Impreza achieves a 30% reduction in fuel consumption over last year’s model.
18 |
There’s more excitement surrounding the
impreza
“Beneath the hood of the 2012 Subaru Impreza sits an all-new 2.0-litre boxer four that not only feels more responsive than the 2.5-litre unit it replaces, but also delivers superior fuel economy.” – RoadandTrack.com, Oct. 2011 2012 Subaru Impreza — and much of that excitement is under the hood where you’ll find the all-new, 2.0-litre DOHC SUBARU
“One of the main contributors to the fun is Subaru's aforementioned new boxer engine.” – Motor Trend
BOXER engine. This powerplant incorporates the Dual Active Valve Control System to vary the timing of both the intake and exhaust valves to optimize performance, fuel efficiency and emissions. The Impreza also features a more efficient exhaust system that heats up the catalytic converter quicker after start-up, thereby reducing emissions even further. Compared to the previous version, a 2.5-litre SOHC SUBARU BOXER, the new engine is more responsive thanks to its lighter weight, and runs smoother thanks to reduced friction. The 2.0-litre SUBARU BOXER produces 148 horsepower, 145 lb-ft of torque and an astonishing 30% increase in fuel efficiency compared to the 2.5-litre engine. With estimated fuel economy of 7.5 L/100 km in the city and 5.5 L/100 km on the highway, the new Subaru Impreza equipped † It is possible to travel up to 1,000 km on one tank of fuel based on manufacturer estimated fuel economy of 5.5L/100 km (highway) for a 2012 Subaru Impreza equipped with continuously variable automatic transmission and a 55L fuel tank capacity. Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load. * Comparison based upon Natural Resources Canada estimated highway fuel economy for all 2011 AWD vehicles. Actual mileage may vary.
| 19
impreza
with the Lineartronic CVT promises to be the most efficient gasoline-powered all-wheel-drive passenger car in North America.* This improvement has come about not just due to gains in engine and transmission performance, but also from more efficient power steering and braking systems, as well as a revised tire design. The net effect: The Impreza equipped with the CVT can now travel 1,000 km† on a single tank of
4.3-inch Multi-Function Display This 4.3-inch colour multi-function monitor shows the time, temperature, safety and maintenance announcements, and personal anniversary reminders. The display also features an advanced environmental efficiency display to track fuel efficiency or compare the efficiency of different trips.
mediahub Plug your iPod® or other mobile music device into the standard auxiliary audio input jack or available MediaHub with USB port and Bluetooth® streaming audio to dial up the fun-to-drive ratio even further.
fuel — even though the fuel tank size has been reduced from 64 to 55 litres! Of course, there are other reasons for the average Subaru fan to be excited about this dynamic new car, starting with the sportier exterior design. Building on the design language introduced with the Subaru Legacy, the new Impreza cuts a bold swath with its new hexagonal front grille, hawk-eye headlights and powerful wheel arches. A brand new selection of 15-, 16- or 17-inch wheels is available to enhance the car’s sporty image. Both the 4-and 5-door versions of the
Pioneer® Display Audio System
Bluetooth Hands-free systems
This AM/FM/CD/MP3/WMA system offers iPod®/USB audio integration with text display, auxiliary audio input and steering wheel-integrated audio controls, letting you pump up the volume and share your music with the world. The system also plays DivX® files and DVD discs, turning your car into a drive-in theatre in a snap.
Safe, hands-free calls are a breeze with advanced technologies that enable you to access your Bluetooth-enabled mobile phone. All of our systems can be paired with multiple phones, store multiple numbers and function in English or French. Select models include voice-activation and steering wheel controls for even more convenience.
Not all selected features are standard on all models.
Impreza also feature an enlarged glass area and 20% larger side mirrors for better visibility, a more raked windshield, larger rear doors, doors that open wider for easier access, and a longer wheelbase to create more interior space. This space has definitely been put to good use: Although the car’s length and width remain the same as with the previous version, there’s more wiggle room for all passengers. The new, scalloped-style front seat backrests have contributed as well, giving
20 |
impreza
“If you’re a fussbudget about all the left-brain stuff – crash test scores, resale values, durability and reliability – you’d be nuts not to shop at a Subaru store.“ – Jeremy Cato, Globe and Mail
MAIN BENEFITS:
rear-seat passengers nearly 50 mm of
looking appointments and details, including
additional legroom, while redesigned
new soft-touch materials incorporated into
door panels have helped boost hip- and
the dashboard, doors and centre console
shoulder-room for all passengers. The smart
armrest. The front seats feature a new
packaging continues in the cargo area; the
design — with increased lumbar support and
useable space for both the 4- and the 5-door
improved seat cushions — that is much better
• More comfort and interior space
has increased, and the 60/40-split rear seats
suited to long-distance road trips.
• Increased functionality
on the 4-door create a flatter load floor when folded down.
In other news, the Impreza line now comes with more standard features. The entry level
Not only does the new Impreza feature
model, the Impreza 2.0i, delivers power
a more versatile cabin design than ever, it
windows, cruise control, a tilt/telescopic
also boasts a serious upgrade in terms of
steering wheel, variable intermittent
interior refinement. There’s a wealth of richer-
windshield wipers, air conditioning, a remote
• Better performance • Significantly improved fuel economy
• Upgraded interior refinement • Enhanced connectivity and multimedia entertainment options
| 21
impreza keyless entry system, a security system
selected features: • Horizontally opposed, 4-cylinder, 2.0L SUBARU BOXER engine • 148 horsepower and 145 lb-ft of torque
with engine immobilizer, the 60/40-split
discerning car shopper. While there are a number of compact
flat-folding rear seats, an outside temperature
cars on the market, none offer the
gauge, a multi-function display with fuel
unique characteristics of the 2012 Subaru
economy readout, and heated, body-colour
Impreza — or, arguably, such incredible value
power side mirrors.
for the dollar. With its bold styling, serious
These standard features are just the start,
performance attributes, all-road/all-weather
though; the new Impreza lineup also offers a
capabilities and sky-high fun-to-drive factor,
• 5-speed Manual Transmission (5MT) with Hill Holder system or optional Lineartronic® CVT (Continuously Variable Transmission)
whole host of options, as well as three distinct
the new Impreza will definitely appeal to
upgrade packages: the 2.0i Touring Package,
the driving enthusiast. The more pragmatic
the Sport Package and the Limited Package.
driver will also appreciate its high level of
With available features such as Bluetooth®
refinement, stellar reputation for safety and
connectivity, leather seating, heated front
dynamite fuel efficiency — all at a competitive
• Subaru symmetrical full-time All-Wheel Drive
seats, Pioneer® audio system, SIRIUS®
price, starting at $19,995. (That's $1,000
Satellite Radio and more, these packages
lower than last year!)
• 60/40-split, flat-folding rear seats
are sure to meet with approval from the
• MediaHub for iPod®/USB audio integration with Bluetooth® streaming audio • Voice-activated Bluetooth hands-free system with steering wheel-integrated controls • Dual-zone automatic climate control • Heated front seats • Aerodynamic body-colour side ground effects and rear spoiler • Power tilting and sliding glass sunroof • Premium cloth or sporty leather trimmed upholstery
For more information on the all-new 2012 Subaru Impreza visit:
www.subaruimpreza.ca
22 |
2012 Subaru WRX and Subaru WRX STI: The show-stoppers
wrx and wrx sti
BEST sporty CAR
If you happen to be a fan of sports cars, then you already know
the engineers returned to the site of their development efforts
all about the Subaru WRX and Subaru WRX STI. These two cars
over some 15 years — the legendary Nürburgring Nordschleife.
represent the ultimate expression of the Subaru philosophy on
More than just a racetrack, this 20.8-km ribbon of tarmac in Germany
design and engineering. While they share componentry with all
is also a punishing test bed that can highlight weaknesses in the
members of the Subaru fleet — for example, the Subaru symmetrical
set-up of any car.
full-time AWD system, the rally-inspired independent suspension
This is why the world’s top car manufacturers — including
system, the aerodynamically sculpted body and the SUBARU BOXER
Subaru — use the circuit to test their product before releasing it to
engine — these components have been sharpened to extract
the general public. The thinking is this: If your vehicle can lap the
maximum performance.
‘Ring quickly and safely, it can handle anything the average public
As part of the project to fine-tune the latest-generation WRX STI,
road can dish out — and more.
| 23
wrx sti
2012 SUBARU WRX STI: Creature meets comfort But the objective behind the most recent Although the Subaru WRX STI is certainly a
lights bring an added measure of safety
development was not outright speed;
hard-core performer, it also has a decidedly
to the driving experience. Meanwhile, the
rather, it was to bring further refinements
softer side. For example, the rally-inspired
power sunroof, automatic climate control,
to the steering and handling of the WRX
sport seats may be ultra-supportive, but
and brand-new Pioneer® audio/navigation
STI in order to boost driver confidence and
they’re also covered in rich black Alcantara®
system with smartphone integration◊,
increase cornering capability.
and black leather. Other standard creature
Bluetooth streaming audio and Pioneer
comforts on the WRX STI include Bluetooth®
premium speakers help make the drive all
four-time World Rally Champion Tommi
hands-free connectivity and a MediaHub for
the more enjoyable.
Mäkinen, the Subaru WRX STI set a new
iPod® and USB audio integration. Step up to the Sport-tech Package and
All of these features have been included
Mission accomplished: Piloted by
lap record (7'55"00) — even though the top
to give the Subaru WRX STI an extra
speed of the car was unchanged from the
there are even more performance features on
dimension. After all, being a performance
previous year’s model. The conclusion was
tap, plus some inspired conveniences. The
car fanatic shouldn’t mean having to
that the new car’s cornering capabilities
Xenon HID headlights and multi-reflector fog
sacrifice on comfort or convenience.
had improved so much, it made the difference — understandable given the Nordschleife has more than 160 corners, many of them highly challenging in nature. At the conclusion of the test, Mäkinen provided his expert analysis: “Some places are extremely bumpy and extremely fast and still the handling was very, very good and the behavior had a very accurate
◊ iPhone 4 compatibility.
24 |
feeling. [The STI] was very comfortable to
2012 Subaru WRX: Going the extra mile
wrx
drive and gave a very safe feeling when you go fast.” When developing a sports car, some goals are easy to achieve. If you want more power, for example, all you need to do is change the engine tuning, add a turbocharger or supercharger, or change the engine. But when it comes time to develop the suspension, the steering and the aerodynamics, obvious solutions go out the window — there’s no replacement for clear and dedicated effort. This is the reason why the Subaru
If you’re like many Subaru WRX drivers, you yearn for the open road and consider the Sunday drive a privilege that must be capitalized upon at every opportunity. But perhaps you have other interests as well — music, for example. If this is the case, then you’ve come to the right place because the 2012 Subaru WRX offers a wealth of convenience features to go with all that Sunday driveability. Standard features include heated, rally-style front seats, automatic
climate control, Bluetooth® connectivity, and a MediaHub with Bluetooth streaming audio for integrating music from your iPod or USB into the audio system. For even more desirable features, check out the Limited Package — this adds luxurious leather seating surfaces, fog lights and SIRIUS® Satellite Radio with a free, 3-month trial subscription. The Subaru WRX is proof that — despite popular opinion — you can have your cake and eat it, too.
WRX and WRX STI are such compelling vehicles. They place equal emphasis on performance and control, delivering sheer driving pleasure — but not at the expense of peace of mind, ultimate safety and driver confidence. They also cost tens of thousands of dollars less than cars producing similar lap times at the Nürburgring. So, yes, the WRX and WRX STI boast potent versions of the 2.5-litre 4-cylinder turbocharged SUBARU BOXER engine — but that’s just part of the picture. Look deeper into the spec sheet and you’ll see standard Vehicle Dynamics Control, powerful ABS brakes, the super-strong ring-shaped reinforcement frame and, as we’ve learned already, the superior control and confidence that derives from Subaru symmetrical full-time AWD and the sport-tuned suspension system. In other words, where these cars are concerned, the open road produces big thrills, but the corners produce even more.
Not all selected features are standard on all models.
| 25
legacy
2012 Subaru Legacy: A different mode of mid-size travel Q: When is a mid-size sedan more than just
of “okay” features. But the 2012 Subaru Legacy
a mid-size sedan?
is not your typical mid-size sedan — in fact, it’s
A: When it’s the 2012 Subaru Legacy.
something far different.
Let’s face the facts: The mid-size sedan
latest Legacy continues the Subaru tradition for
segment is one of the most boring out
engineering excellence. The Legacy is one of
there, one small step away from the world of
very few mid-size sedans to include all-wheel
minivans. The average mid-size sedan has the
drive as standard equipment — and it’s not
word “compromise” written all over it — not
just all-wheel drive, it’s Subaru symmetrical
terribly exciting from a visual standpoint. The
full-time AWD. This vaunted system delivers
typical entry offers mild performance, delivers
crisp handling, superior all-road/all-weather
middling fuel efficiency and includes a series
traction and control, and a more enjoyable
First, let’s start with a few words on how the
1
BEST MID-SIZE CAR
26 |
driving experience overall than the average
But the choices don’t stop there: There are
the latest thinking in active and passive safety,
also three transmissions in the mix, a 6-speed
including standard Vehicle Dynamics Control,
manual, a 5-speed electronic automatic
ABS, Brake Assist, Electronic Brake-force
engines. Not just any engine, though — can
with manual mode and the Lineartronic®
Distribution, the advanced ring-shaped
you see a theme developing? — but the
Continuously Variable Transmission (CVT).
reinforcement frame, a full complement of
renowned SUBARU BOXER, noted for its
This latter transmission, in particular, is the
airbags, whiplash-reducing front seats and,
reliability, smoothness and refinement. In the
result of some meticulous engineering — it
of course, Subaru symmetrical full-time AWD.
case of the Legacy, there are three options
helps the Legacy travel over 1,000 km per
available: a 2.5-litre 4-cylinder, 2.5-litre
tank, delivering fuel efficiency equivalent to
Legacy debuted, it also raised the bar in
4-cylinder turbo and a 3.6-litre 6-cylinder.
comparable two-wheel-drive sedans.
terms of interior refinement, comfort and
mid-size sedan. Next: Your choice of potent and efficient
The non-turbo 4-cylinder is also available with
†
In terms of safety, the 2012 Subaru Legacy
But that’s not all. When the fifth-generation
convenience. An increased wheelbase
optional smog-fighting PZEV equipment for
continues a tradition as a class leader. This
and a completely redesigned cabin led to
greater eco-friendliness.
engaging sedan is loaded to the teeth with
improvements in headroom, rear legroom,
† It is possible to travel up to 1,094 km on one tank of fuel based on estimated fuel consumption figure rating posted by Natural Resources Canada of 6.4L/100 km (highway) for a 2012 Subaru Legacy equipped with continuously variable automatic transmission and a 70L fuel tank capacity. Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load.
Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.
1
| 27
legacy hip room and shoulder room. The seats were
system, six Pioneer premium speakers and
redesigned to offer more back support and
smartphone integration◊. This system comes
superior comfort; they were also made larger
with a 6.1-inch touchscreen that can be
and taller to ensure more people find their
used to control your Bluetooth-enabled
optimum seating position. Last but not least,
phone, the navigation system and all kinds
the seating surfaces feature higher-quality
of entertainment content. You can even
materials, as do other elements of the cabin.
receive Facebook updates, Tweets and
From a features standpoint, the Legacy is fully stocked with a wide range of available
international newsfeeds! Setting aside all this — and it’s a lot to set
Selected features: • 2.5L naturally aspirated 4-cylinder, 2.5L turbocharged 4-cylinder or 3.6L naturally aspirated 6-cylinder SUBARU BOXER engines • 6-speed manual, 5-speed automatic (with manual mode) or Lineartronic® Continuously Variable Transmission (CVT)
amenities such as heated front seats,
aside, wouldn’t you agree? — just take a look
premium cloth or leather seating surfaces, a
at the 2012 Subaru Legacy. With its bold front
10-way power driver’s seat, a MediaHub for
grille, piercing hawk-eye headlights, aggressive
iPod® and USB stick integration, Bluetooth®
fenders and dynamic silhouette, this is not
• Subaru symmetrical full-time All-Wheel Drive
connectivity, Bluetooth® streaming audio,
anything like your average mid-size sedan.
• 60/40-split flat-folding rear seats
SIRIUS® Satellite Radio and the list goes
The assured design speaks to the performance
on. New for 2012 is the available Pioneer®
capabilities of the Legacy and sets it very far
In-Dash Audio/Video unit with navigation
apart from a very boring crowd.
• Voice-activated Bluetooth hands-free system with steering wheel-mounted controls • Premium fabric or perforated leather seating surfaces
Not all selected features are standard on all models.
◊ iPhone 4 compatibility.
28 |
utility vehicles
The 2012 Subaru Utility Vehicles: Rugged, refined, irreplaceable The fact of the matter is, if you can win titles in the FIA World Rally
produce something that is just this side of the supernatural.
Championship — as Subaru did in 1995, 1996, 1997, 2001 and
This hugely capable system is just part of the reason why Subaru
2003 — then you know a thing or two about building vehicles
owners are confident that their vehicles will get them where they want
best-suited to withstanding a ton of punishment.
to go safely and securely. Also a big part of the picture: class-leading
This learning was gathered over six of the world’s seven continents, under conditions that ranged from 45 degrees Celsius below zero to 45 degrees Celsius above, and across all manner of surfaces including
active and passive safety systems that create a distinct sense of freedom behind the wheel. Are you the person responsible for getting members of
tarmac, gravel, rock, sand, ice and snow. It’s no wonder, then, that the
your daughter’s soccer team home from the pitch in a sudden
2012 fleet of Subaru utility vehicles is so capable — both on-road and
thunderstorm? No problem. Is the access road to your family cottage
off — so reliable and so durable.
blanketed in snow? No worries. Is the launching point for your
The key is the Subaru symmetrical full-time AWD system which is, in fact, more than just an all-wheel-drive system as it encompasses the SUBARU BOXER engine and the long-travel fully independent
kayaking adventure a bit more out-of-the-way than the brochure suggested? Think of the adventure as starting a little bit early. The key to the appeal of the Subaru utility vehicle is its go-anywhere
suspension system as well. Taken separately, each of those components
capability. But the real key is the confidence that this capability
is designed and engineered to perform; when combined together, they
engenders in the driver — and you can’t put a price on that.
| 29
feature outback
2012 Subaru Outback: The SUV alternative The typical SUV is supposed to be
The CVT employs a chain drive to provide
versatile — after all, the word “utility” is right
an almost unlimited number of virtual gears,
there in the name. But the truth of the matter
which boosts fuel efficiency and also makes
is, some SUVs need to go back to the drawing
the Outback capable of travelling over
board — they’re too large and too unwieldy,
1,000 km† on a single tank of fuel.
they consume too much fuel and they drive like an overgrown sofa.
Inside, the Outback features the kind of intelligent design drivers have come to
The 2012 Subaru Outback is and does
expect from Subaru. There are a number of
none of these things — because it’s not really
different seating configurations, as well as a
an SUV, it’s the smart alternative to an SUV.
cargo area that is both wide and tall, boasting
Rugged on the outside and refined on the
more capacity than many SUVs.
inside, the Outback sets the pace with its high
Given all these incredible qualities, it’s no
level of comfort, superb cornering, uniquely
surprise that this generation Subaru Outback
capable all-wheel-drive system and sporty,
has received a raft of awards since it first
car-like handling.
debuted in the summer of 2009. Later that
There’s more under the skin: The Outback
year, the Outback received two honours
comes with a choice of two potent SUBARU
from the Automobile Journalists Association
BOXER engines, a 2.5-litre 4-cylinder or
of Canada (AJAC): Best New SUV/CUV
a 3.6-litre 6-cylinder. The smaller engine
under $35K and Canadian Utility Vehicle
is also available with smog-fighting PZEV
of the Year.
equipment, making this version one of the
This unique vehicle also nabbed the Ward’s
cleanest gasoline-powered vehicles on
Interior of the Year Award in 2010, the Best
the planet.
Mid-size Utility vehicle honour from the
Transmission choices consist of a 6-speed
Automotive Lease Guide (ALG) for 2011 and
manual, a 5-speed electronic automatic with
the Top Safety Pick1 designation from the IIHS
manual mode and the Lineartronic® CVT.
year after year.
selected features: • 2.5L naturally aspirated 4-cylinder or 3.6L naturally aspirated 6-cylinder SUBARU BOXER engines • 6-speed manual, 5-speed automatic (with manual mode) or Lineartronic® Continuously Variable (CVT) transmissions • Subaru symmetrical full-time All-Wheel Drive • Up to 2019L of cargo space • 220 mm of ground clearance • Raised-profile roof rails with integrated swing-in-place crossbars • Pioneer® AM/FM/CD/MP3/ WMA/DivX®/DVD audio system with touchscreen navigation, smartphone integration◊, Bluetooth® streaming audio, Bluetooth hands-free system and six Pioneer® premium speakers • Premium cloth or perforated leather seating surfaces
1
BEST MID-SIZE UTILITY
2010 Canadian Utility Vehicle of the Year
Not all selected features are standard on all models. ◊ iPhone 4 compatibility. It is possible to travel up to 1,014 km on one tank of fuel based on estimated fuel consumption figure rating posted by Natural Resources Canada of 6.9L/100 km (highway) for a 2012 Subaru Outback equipped with continuously variable automatic transmission and a 70L fuel tank capacity. Actual fuel consumption will vary based on driving conditions, driver habits and vehicle load. 1 Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick. †
30 |
The 2012 Subaru Forester: suits your life. suits your style. First, don’t be fooled by its compact
These engines employ advanced
size — the 2012 Subaru Forester is as capable
technologies to reduce friction, emissions
as they come. Armed with proven Subaru
and fuel consumption, while guaranteeing
underpinnings, this compact SUV leaves the
a satisfying driving experience overall.
competition in its dust. But the Forester is
There’s also the choice of adding PZEV
more than the sum of its impressive parts;
equipment to the naturally aspirated
it’s been brilliantly conceived to offer genuine
SUBARU BOXER to reduce tailpipe
SUV versatility, plenty of style and a fun
emissions to near zero without any adverse
experience behind the wheel.
effect on performance.
The critical aspect of the Forester’s design
Of course, there’s much more to the
is its remarkably low centre of gravity, which
Forester story, including a wealth of
makes the vehicle handle more sharply
standard features — Vehicle Dynamics
and lean over less when cornering. The
Control, air conditioning, heated front
engineers at Subaru were able to achieve
seats and raised profile roof rails among
this by leveraging the low profile of the
them — a surprisingly spacious cabin, and
SUBARU BOXER engine and then optimizing
a network of advanced safety systems that
the suspension system to deliver even
have resulted in a Top Safety Pick1 from
more stability as well as the perfect balance
the IIHS. No surprise, then, that this
between comfort and control.
generation Forester was named Best New
The rear suspension, in particular, has
SUV/CUV under $35K by the Automobile
been designed with a “no-compromises”
Journalists Association of Canada the year
approach for better contact with the road
it debuted.
surface — regardless of irregularities — and
All things considered, the 2012
to behave the way the driver intends and
Subaru Forester has the features and
expects it to behave.
the performance needed to be a terrific
The new Forester also offers the
forester
accomplice on all sorts of adventures,
choice of two different SUBARU BOXER
from the daily commute to the weekend
engines — the 224-horsepower 2.5-litre
getaway. But for a truly accurate sense of
turbocharged 4-cylinder and the
just how enticing and accommodating this
170-horsepower, next-generation 2.5-litre
compact SUV can be, you’ll simply have to
naturally aspirated 4-cylinder.
drive one.
Selected Features: • 2.5L naturally aspirated 4-cylinder or 2.5L turbocharged 4-cylinder SUBARU BOXER engines • 5-speed manual transmission or 4-speed automatic with manual mode • Subaru symmetrical full-time All-Wheel Drive • 60/40-split flat-folding rear seats • Up to 225 mm of ground clearance • Extra large sunroof • Pioneer® AM/FM/CD/MP3/ WMA/DivX®/DVD audio system with touchscreen navigation, smartphone integration◊, Bluetooth® streaming audio, Bluetooth hands-free system and Pioneer® premium front and rear speakers • Premium cloth or luxurious leather seating surfaces
Not all selected features are standard on all models.
1
◊ iPhone 4 compatibility.
BEST SUV/CUV UNDER $35,000 2009
Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.
1
| 31
tribeca
1
selected features: • 3.6L, 6-cylinder naturally aspirated SUBARU BOXER engine • 5-speed automatic transmission with manual mode • Subaru symmetrical full-time All-Wheel Drive • 7-passenger seating with 40/20/40-split flat-folding second-row and 50/50-split flat-folding third-row seats • Rear-view camera • GPS DVD-based navigation
2012 Subaru Tribeca: More versatility, more luxury, more family getaways For those who take their family adventures
navigation system, rear-view camera,
SUV with an edge on the competition.
premium audio system with Harman Kardon®
This progressive, mid-size SUV offers
speakers and amplifier, Bluetooth®
plenty of interior space — enough for up
hands-free connectivity, power front seats
to 7 passengers and all kinds of cargo-
(with memory settings for the driver), and
carrying capacity — without all the
a rear-seat cooling “air“ unit.
• Harman Kardon® premium speaker system and 385-watt amplifier
cumbersome trappings. In other words, the
• Premium cloth or luxurious leather seating surfaces
To help ensure every excursion is a safe
Tribeca drives like a much smaller vehicle,
one, the Tribeca also features many active
but is big in terms of appeal — for driver and
and passive safety systems as standard
passengers alike.
equipment, including Vehicle Dynamics
Under the hood, the Tribeca features
Control, large ventilated front and rear disc
the largest engine in the Subaru fleet, a
brakes, six airbags, and anti-whiplash head
3.6-litre 6-cylinder SUBARU BOXER, linked
restraints and three-point seatbelts for
to a 5-speed automatic transmission and, of
all passengers.
course, Subaru symmetrical full-time AWD.
Like all Subaru vehicles, the Tribeca is
To complete the performance picture, this
designed to mitigate the potential harm from
SUV boasts an independent suspension
front-end collisions by having the engine
system that is tuned for both ride quality and
slip under the passenger compartment upon
superb handling.
impact. These measures have enabled this
For all its marvelous mechanical features, the Tribeca is perhaps still better known for its luxurious, spacious and relaxing passenger
32 |
Available luxury amenities include a
seriously, the 2012 Subaru Tribeca is the
distinctive SUV to earn numerous Top Safety Pick1 honours from the IIHS as well. For the family on the go, there’s nothing
cabin. High-quality materials are used
quite like the Subaru Tribeca — it has the
throughout the space, which also features
performance, space, flexibility, comfort and
64 different seating configurations, no fewer
security to go the distance. And now it offers
than 10 cup holders, and a wealth of storage
even better value than before, starting at
compartments for maps and other
$38,995 (that's $2,000 less than the
adventure-related gear.
outgoing model).
Not all selected features are standard on all models. Ratings of “Good” are the highest rating awarded for 40-mph frontal offset, 31-mph side-impact and 20-mph rear-impact crash tests conducted by the Insurance Institute for Highway Safety (IIHS) (www.iihs.org). A “Good” rating obtained in all three crash tests plus a “Good” rating in new roof strength testing and the availability of Electronic Stability Control (ESC) (Vehicle Dynamics Control) achieves a 2011 Top Safety Pick.
1
feature
When people who know Stephanie Dixon think about her, their mind immediately goes to swimming. That’s not surprising since Stephanie is an elite athlete who holds a handful of world records, a bunch of gold, silver and bronze medals, and has stunningly represented
Stephanie Dixon: never say “i can�t”
Canada in the pool for the last 15 years. If you search Stephanie on any of the popular search engines, you will see thousands and thousands of results. You will find out that Stephanie is Canadian, that her birth date is February 10, 1984, that she is, of course, a world-class competitive swimmer, and that she was born without a right leg and hip. Ironically, though, it is none of these things that define Stephanie. Rather, it is her confidence, perseverance and resilience that really describe who Stephanie Dixon is today and it is her joie de vivre and her tremendous energy that really make her shine.
| 33
feature Helping to find her place to shine
play a dominant role,” says Stephanie. “It was
discovered her passion for sport. She took
Already the parents of a healthy young
never an excuse.” Stephanie was fitted for her
swimming lessons until she was 13 and then,
toddler, Stephanie Dixon’s parents had no
first prosthetic leg at 11 months. She began
to challenge herself further, joined a local
idea, 27 years ago, when they were awaiting
swimming when she was two. Her parents
competitive swim club.
the birth of their daughter, that she would
also helped her become involved in baseball,
be born missing a leg and a hip and with
gymnastics, diving, skiing and horseback
Stephanie’s disability never bothered her, the
internal organs displaced outside of her body.
riding. “They wanted me to try as many things
truth is that there were times in her life when it
Immediately whisked by helicopter to The
as possible to help grow my confidence in the
did. “I never even considered myself disabled
Hospital for Sick Children in Toronto, doctors
fact that my disability was not a barrier,” says
because I could always do everything I put my
were able to shift organs to where they were
Stephanie. “It helped too that I had an older
mind to,” she says, but that does not mean she
supposed to be but, of course, the missing
brother to look up to. I wanted to do everything
was not aware of her differences. “Some kids
leg was not something that could be
he did.” Her family was also very careful to not
are self-conscious about acne or clothes; for me,
surgically “fixed.”
coddle her and instead let her figure things out
starting in about grade seven, it was my leg.”
Great parents will help their children find
on her own. Riding a two-wheel bicycle was
While it would be lovely to say that
While she was swimming competitively with
their place to shine. Stephanie Dixon has
certainly a challenge, but her parents refused to
her swim club, and even representing Canada
great parents. “They made a conscious effort
create the answer for her.
at international meets, she did not join her
to raise me in a way that my disability did not
34 |
It was in the water, though, that Stephanie
own high school’s swim team. “I was used to
feature
people seeing me without my prosthetic at
swimming! However, she was torn about
how much I wanted to get up, and show the
the swim club, but I was still a teenager with
whether she wanted to continue swimming
world what I could do. During the race I didn't
all the insecurities that brings,” says Stephanie.
in SWAD competitions. Stephanie had
even see any of the other competitors. I don't
“Competing at the high school level would mean
always considered herself to be an athlete
remember what I was thinking about. I don't
letting my high school peers see me without my
first and disabled somewhere down the list.
remember any of my turns or even touching the
prosthetic, and that was something I just could
To differentiate in competition went against
wall at the finish, but the feeling I had when I
not face doing.”
everything she believed. She soon discovered,
looked up and saw my time (a time that was four
though, that just like herself, many SWAD
seconds under my best time and two seconds
love the naysayers who doubted her based on
swimmers also had a competitive spirit. She also
under the previous world record) and realized
her disability. “They can only have power if you
realized that SWAD swimming was essentially in
I had won the gold medal, is a feeling that will
allow them to take it,” says Stephanie, “and that
its infancy and she could be a part of a growing
stay with me forever. At that moment all I felt
is something I will never do.” So, when an official
competitive culture within this group. In the
was triumph. Triumph over myself and all of the
at her first real swimming competition told her
end, Stephanie decided to pursue the best of
obstacles that lay in the way of achieving my
that she should get classified to compete against
both worlds – she trained and competed with
goal. I knew then that I could put my heart and
other disabled swimmers at her ability level, she
able-bodied swimmers and at the same time
soul, blood, sweat, tears, and everything I had
was a bit put off. “Suddenly I felt like a disabled
represented Canada in SWAD competitions.
in me, into one dream. A dream race that would
As a competitive swimmer, Stephanie grew to
take less than 5 minutes, but leave me with
person with a label across my forehead,” she
Over the next couple of years, Stephanie
says. “I later learned about Swimmers with a
competed in many competitions and qualified
something that would last forever. It left me with
Disability (SWAD) and the more I heard about it
for able-bodied junior nationals. By the age of
a little more confidence, and a lot more faith in
the more intrigued I became.” Stephanie learned
16, Stephanie had qualified for the 2000 Sydney
people and their dreams. If a person really wants
that through SWAD, competitive swimmers
Paralympic Games, where the podium became a
something that much and not only wants it, but is
compete against other swimmers with the same
familiar place for her. She won four gold and two
willing to do whatever it takes to get it, then there
level of function. Even better, she discovered
silver medals and set world records in the
is nothing that cannot be achieved.
that given her skill level as a swimmer, she was
100m backstroke, 100m and 400m freestyle.
qualified to compete at the upcoming SWAD
Few of us will ever have the opportunity to
was still much more she wanted to achieve in her
national meet, against swimmers from all over
compete at such an elite level and most of us
swimming career. She celebrated, but then got
the country.
would wonder how it would feel. This is what it
back to work.
By the end of that first national SWAD
felt like for Stephanie:
While Stephanie loved winning medals, there
After the Sydney Paralympics in 2000,
competition, 14-year-old Stephanie had won
I have never felt such energy in my life as when I
Stephanie headed to the University of Victoria
three medals and qualified to join the team
walked out onto the deck the night of the finals
to complete her Bachelor of Arts in Psychology.
competing at the US nationals. Not bad for
for the 400M freestyle and saw all the cheering
She also wanted to reinvent herself a bit,
a kid who was just jumping into competitive
faces. It was a wall of energy, and all I felt was
and leave some of her self-consciousness
| 35
feature Paralympic Games: the new(er) kid on the block Compared to the centuries-old Olympics, the Paralympic Games is a relative newcomer. In 1948, Dr. Ludwig Guttmann, a neurosurgeon at Stoke Mandeville Hospital in England, created the Stoke Mandeville National Competitions, a wheelchair event to coincide with the 1948 London Olympics. Guttmann’s dream was to build a sports competition for people with disabilities who come from all over the world. Four years later, these games became international when a team from the Netherlands participated. In 1960, the first Paralympic Games, with 400 wheelchair athletes from 23 countries, were held in Rome, Italy. The first Winter Paralympics took place in Sweden in 1976 and introduced athletes who had a disability, but were not necessarily in wheelchairs. That same year, Canada made Paralympic history by playing host to 1,600 athletes from 40 countries at the Summer Paralympic Games in Toronto. The list of participants opened up to include athletes with a wider range of disabilities including amputee, Cerebral Palsy, intellectual disability, wheelchair and visually impaired among others. For athletes though, the real comingof-age for the Paralympic Games may have been at the 1988 Summer Games in Seoul and the 1992 Winter Games in Albertville where competitors were thrilled to share the same facilities as those used at the Olympic Games. Even better, in 2001 a formal agreement was made to ensure that the Paralympic Games be held the same year and in the same facilities as the Olympic Games.
surrounding her leg behind her. “I realized
of Canada’s most successful international
that I had not done things because of my leg,
swimmers with a disability and one of the most
that something else was controlling my life
decorated Canadian athletes ever to compete
decisions,” says Stephanie. “I was recognizing
at the Paralympic Games, has a lot to do with
that my insecurities were getting in the way of
that moniker. Stephanie has won a total of 19
who I am. So, when I got to university, I made the
Paralympics medals, including seven golds.
conscious decision to start over and change.” In
It was her performance at the Paralympics in
order to do that, Stephanie made a commitment
Athens in 2004 that really vaulted her onto the
to herself that she would spend half of her
world stage. It was there that Stephanie earned
time with her prosthetic and the other half on
eight medals and really stood out as a champion.
crutches. She wanted to prove to others and
And, while all Paralympics are fantastic
to herself that while a leg is a functional thing,
experiences, they are not all created equal. Of
the lack of one does not define who she is.
all the medals she has won, it was the gold in the
“What I learned is that people really don’t care,”
women’s 100-metre backstroke at those 2004
says Stephanie. “That’s when I realized that my
Athens Paralympics that really meant the most.
insecurities are completely self-contained.
It was also the one that Stephanie fought the
That was when I really began to feel comfortable
hardest for. For Stephanie, the Athens games
standing on my own one leg.”
represented the coming of age of Paralympics
Stephanie spent about six and a half years
athletics. It represented stiff competition and
at the University of Victoria and while a BA
deep talent pools. No longer were athletes
in Psychology was her major, swimming was
able to participate simply because they were
her passion. She was named the University’s
disabled. Finally, participation had reached the
Outstanding Female Athlete in her first year.
point where in order for athletes to qualify, they
It was there, in 2002, that she met swimming
needed to be truly elite athletes. “In Athens,
coach Ron Jacks and knew he was the coach
we were a group who really pushed ourselves,”
she wanted to work with. “Ron is the best
Stephanie emphasizes. “We were athletes first.”
able-bodied coach in Canada,” she says. “Many
And, if stiffer competition meant that she was
people believed I was a great athlete for a
taking home fewer gold medals, Stephanie was
Paralympics athlete. Ron believed I was a great
thrilled with the trade-off. “I would much rather
athlete for a swimmer.” Stephanie began training
kill myself to win a race by a millisecond, than
10 times a week and it was at this time that she
easily win by 7 seconds.”
really began to take the international swimming scene by storm. Today, Canada is considered a powerhouse in paralympics and Stephanie Dixon, one
Among the many distinctions Stephanie has received, she was named Sport BC’s Athlete of the Year in the Athlete with a Disability category in 2004, and Swimming Canada’s
feature skills, training hard, and having fun while
Female Para-Swimmer of the Year in 2008. She
Stephanie had a friend who loved being an
competed with able-bodied swimmers at both
au pair and she thought it was something she
recognizing the uniqueness of each swimmer
the Canada West and Canadian Interuniversity
would like to try. She also admits that there
are the cornerstones of this competitive
championships. In 2009 at the International
are times in her life when she must appreciate
swimming program, which could not be more
Paralympic Committee (IPC) World Short Course
that her disability might affect her lifestyle.
perfect for Stephanie.
Championships in Rio de Janeiro, Stephanie
“I was curious to see if I would experience
smashed the world record in the women’s
any difficulties taking care of a child,” she
in her new role is to teach these young
S9 400m freestyle and the 100m backstroke.
says, “as one day, I hope to become a parent.”
swimmers about humility. “Part of being
Right up until the 2010 IPC Swimming World
Stephanie was looking for a short-term
successful is to know when you need help
Championships in Eindhoven, Netherlands,
placement so, armed with some Spanish
and to ask for it,” says Stephanie. “People are
Stephanie participated in Paralympic and World
she had learned in school, Stephanie found
raised to believe it is a dog-eat-dog world
Championship events all over the globe and
herself a temporary job as the au pair to a
and that asking for help is a weakness. It is
you would be hard-pressed to read a story
2½ year-old girl in Spain whose parents
just the opposite – it is a strength.”
about disabled swimmers without Stephanie’s
wanted their daughter to learn more English.
name coming up and her brilliantly smiling face beaming from the newspaper pages. That beaming face has also become one
Like anyone going into a brand new situation, Stephanie had trepidation. Her
One of Stephanie’s personal missions
Stephanie is also continuing to push herself to go outside of her comfort zone. She believes that we stop growing as soon as
biggest fears revolved around her ability to
of the symbols of Canada’s participation in
respond to an emergency. “I had the fear
Paralympics sports. In one Canadian Paralympic
that if she ran out onto the road, if I was
Committee poster, though, Stephanie is
wearing my prosthetic, I would have hands
anything but beaming. In the ad, she is seen
free to grab her, but I would not be quick
looking especially fierce and the copy reads,
to get to her. If I had my crutches, I'd be
“She doesn’t want your sympathy. But her
fast, but I would not have free hands,” she
opponents might.” When asked which is the
remembers. But it all worked out beautifully
real Stephanie — the beaming smile or the fierce
and Stephanie had a wonderful break from
expression — she admits that even under intense
the pool.
pressure, behind that serious face is a smiling person who can’t really believe she is able to participate in these great adventures.
Life outside of swimming... maybe later It was not too long before the call of the
Life outside of swimming... yes, really
swimming pool once again became too
So, what does any red-blooded Canadian
mother moved to Whitehorse, Yukon, and
swimmer who is at the top of her game and
while Stephanie was visiting, she was asked
living life immersed in a swimming pool
by the local swim club, the Whitehorse
do next? Well, become an au pair in Spain
Glacier Bears, to work with some swimmers.
of course. For the last 15 years of her life,
As Stephanie says, she jumped in foot first,
Stephanie had seen herself as a swimmer
and has not looked back. What started as
first, second and third. “I was the centre of
a vacation has now become a new chapter
my own world for so long,” she says. “I was
in Stephanie’s life. The Whitehorse Glacier
the one being supported to get to my goals
Bears has a roster of about 100 swimmers
and for a change I wanted to turn those
(all able-bodied), ranging in age from six to
tables.” In the fall of 2010, Stephanie retired
seventeen. Stephanie loved the experience
as a competitive swimmer. To celebrate, she
and the club loved her. She didn't leave at the
decided to get away from everything that
end of her vacation and she has now been
identified her as a swimmer. “It was time for
asked to become the club’s head coach.
me to remember that I have value as a person
great for Stephanie to ignore. Last fall, her
This is a place where Stephanie will shine,
besides being a swimmer and to discover
but she also loves the challenge it will bring.
who I am outside of a swimming pool,”
“It is a very different thing being on the other
she said.
side of the deck,” she says. Learning new
| 37
feature we choose to always stay in our comfort zone.
little skip/run manoeuvre on her crutches. She
will accomplish down the road. Right now,
For Stephanie, this often means being seen
admits that it looks ridiculous, but it is a good
along with taking over the coaching reins at
on her crutches instead of with her prosthetic.
way to exercise. “What the heck,” she says.
Whitehorse, she has motivational speaking
Just recently, she made the decision to go to
“People are staring at me anyway. If I can’t
engagements sprinkled throughout her
a formal gala for the first time on crutches.
laugh at myself, I will simply be swallowed up
calendar; this past summer, for example,
“Crutches do not scream sexy,” she says,
by self-consciousness.”
she spoke at the annual Subaru National
“but what is attractive is confidence.” Stephanie has always had a very pragmatic
And, of course, some experiences come
Dealer Meeting in Vancouver. Stephanie
along just to keep one humble. Recently,
has an important message to share about
viewpoint with respect to the attention she
Stephanie was coaching at a pool and
the personal rewards that confidence,
receives as well as the labels people put on
someone came in and said to her, “Aren’t
perseverance and resilience can bring. She
her. It is refreshing that she does not get
you the girl in the bus shelter?” It seems
has come to understand that, even though
caught up in it. “Sure, people stare but that’s
a Canadian Paralympics poster featuring
others may think so, neither swimming nor
just because they are curious and let’s face
Stephanie was hanging on the outside of the
her leg define her. She has a very healthy
it, I am different.” Stephanie has never felt
shelter. It was all very impressive until she
attitude with respect to the curious attention
weaker or less capable just because she has
realized that it was covered in bird droppings.
she receives, but she also knows that who
only one leg. To prove this, she has recently
“We had a good laugh and then we cleaned
she is, disability and all, has brought many
challenged herself to get exercise outside of
off the poop,” she says.
extraordinary experiences to her life. She is
the swimming pool. She does what she calls a
It is impossible to know what Stephanie
remarkably comfortable speaking to groups. She has no set script and simply speaks from the heart. And she is very real. “I get a bit nervous before each speech, I laugh at my own jokes and I talk a bit too fast, but I know I have a lot to share,” she says. “I understand that I have had experiences that would normally scare others so even when I am talking at $200-a-plate dinners, I know they are listening and they care about what I have to say.” From the moment she was born, that missing leg became a gift. It set the course for a life full of wonderful challenges and remarkable achievements. While she has retired from competitive swimming, don’t count her out as a competitor. Stephanie is currently feeling some very friendly heat, from Subaru dealer Bob Saunders of Victoria, BC, to participate in one of her life’s dreams, a triathlon. In order to do this, Stephanie will require a hand cycle for the bicycling portion and a racing wheelchair for the running portion. But would anyone doubt she could make that happen? Whatever happens, Stephanie will keep her life moving forward. “I don’t want to spend the rest of my life making speeches about the person I used to be, about the high points in my life in the past,” Stephanie says. “I want to peak the day before I die.”
Seen in newspapers, transit shelters and on television screens coast to coast, this high-impact advertising campaign – initiated by the Canadian Paralympic Committee – is sure getting attention. This, of course, is the point – to raise awareness of the Paralympics, the elite athletes (Paralympians) and the highly competitive, hard-core nature of the sports involved.
tech talk
Tech Talk: Car care and customer care We recognize that many drivers have a very
From the moment a new Subaru vehicle
strong connection with their cars, so we treat
hits the proverbial drawing board, the entire
our customers and their cars in the very same
life cycle of that vehicle is top of mind. For
way — with the utmost respect, courtesy and
example, the vehicles comprising our
care. There are countless different things we
current model lineup inherit a hard-earned,
do every day, both seen and unseen, which
never-say-die reputation. In fact, 95.4%
combine to create a truly holistic approach to
of vehicles sold in Canada over the past
this business.
10 years are still on the road today.2
Car design is about more than just how a
Of course, the longer a car stays on the
vehicle looks from the outside. Of course, it’s
road, the less impact it has on landfill sites
important to draw a car that’s pleasing to the
and on the resources needed to build a new
eye, but there are other key considerations
car as a replacement. Furthermore, many
to take into account, such as reliability,
vehicles sold here are built in our Subaru of
safety, longevity and eco-friendliness. A car
Indiana Automotive, Inc. (SIA) facility, the very
must be designed in harmony with its
first automotive plant in the U.S. to send zero
environment — the owner, passengers,
material to landfill sites and the only one
other vehicles, pedestrians and the world at
in the U.S. to also be designated as a
large — in order for it to be considered a truly
Backyard Wildlife Habitat by the National
successful effort.
Wildlife Federation.
| 39
TECH TALK
There are other ways that Subaru shows
give the driver improved performance and fuel
care for you, the customer — and these come
efficiency, cutting your operating costs while
down to the design of the cars themselves.
delivering a more satisfying experience overall.
Every Subaru is designed and engineered
All of this advanced engineering has another
to instill confidence in the driver. This is why
side benefit: It gives Subaru vehicles high
every one of our vehicles comes standard
residual values. The Automotive Lease Guide
with Subaru symmetrical full-time All-Wheel
(ALG) has named Subaru the best mainstream
Drive, the world-renowned system that
brand for the past two years in a row and
provides incredible handling and superior
also recognized several Subaru models as
control in all road and weather conditions.
having the highest predicted residual value
Our cars are further supported by the latest active and passive safety technologies,
in their class. From the drawing board to your driveway,
including Vehicle Dynamics Control, a full
every Subaru is designed to perform to the
complement of airbags and the advanced
highest standards when measured against
ring-shaped reinforcement frame for even more
the most stringent criteria and measured
peace of mind. What’s more, other technology
by the toughest critics. Read on to discover
incorporated into our new SUBARU BOXER
valuable tips and available resources that will
engine and our LineartronicÂŽ CVT transmission
help you keep yours running like new.
40 |
2
Based on Subaru Canada, Inc. sales from 2001 to 2010 and R.L. Polk Canada, Inc. 2010 VIO registration data.
TECH TALK
Synthetic oil: longterm care in a bottle
Customer knowledge, customer confidence
Built to last, backed all the way
With superior performance and driver
While you’re at your local Subaru dealer, you
Most car manufacturers don’t bother to
confidence in mind, your Subaru dealer
may notice a series of informative videos
publish a maintenance schedule that runs
promotes the use of synthetic motor oil in
playing in the customer waiting area. These
beyond the 160,000-km mark. But longtime
all vehicles. In fact, it is now a requirement
videos provide details on all the products
Subaru owners know that their vehicles are
for most 2012 Subaru models.
and services available in the dealership,
capable of easily eclipsing that number
including Subaru parts and accessories that
and running strongly well into the future.
little to no residue build-up and synthetic
New engines have fewer emissions and
are designed to work perfectly with your
This is why Subaru Canada is extending the
oils have the qualities needed to keep them
Subaru. For added convenience, these
maintenance schedule for our vehicles all
running like brand new. These oils perform
same videos have also been uploaded to
the way up to 500,000 km. Look for it in the
better in both the extreme cold weather of
www.youtube.com/subarucanada and
New Year on subaru.ca or at your local
a typical Canadian winter and the extreme
to www.subaru.ca.
Subaru dealer.
heat of a normal Canadian summer. They also
In the waiting area, you can also find
This initiative provides added peace of
retain greater fluidity, flow more easily and
Subaru Quick Cards, a series of quick
mind in two ways: first, it shows that we are
maintain viscosity better than conventional
and easy-to-read pamphlets designed to
confident that our cars are built to deliver
motor oils, delivering greater performance
help make informed decisions on what’s
superior longevity and, second, it provides
and better fuel efficiency.
best for you and your Subaru. The topics
you with a set of clear guidelines for keeping
include everything from the advantages
your Subaru running smoothly for years
protect your engine better: Due to the
of the Subaru Lineartronic CVT over other
to come.
fact that synthetic oils don’t break down as
continuously variable transmissions to the
The extended maintenance schedule is
easily under high operating temperatures,
steps you need to take in the event of an
an example of how Subaru Canada and our
they keep your engine running cleaner and
accident and much more.
dealers value our longstanding customers
These characteristics, in turn, serve to
longer. They also last longer with oil change intervals suggested at 10,000 km. If your Subaru is topped up with synthetic
These are just two more ways that we hope
for more than just potential new car sales.
to give you all the information needed to
Our reputation has been built on our cars’
keep your Subaru in tip-top shape.
reliability and longevity — and we’re thrilled
oil, you can rest assured it’s ready to perform
to be able to help our customers support
no matter how rigorous the demands, such
this reputation.
as driving in stop-and-go-traffic, taking repeated short trips, or towing a trailer or boat. The next time you take your Subaru in for service, ask for more information on the benefits of synthetic oil.
| 41
ACCESSORIES
Genuine Subaru Accessories: Add-ons multiply the fun, convenience and performance As a Subaru owner, you’re no doubt keenly aware that Subaru builds vehicles to the very highest standards — vehicles that are engineered to perform from the ground up and for years to come. But perhaps you haven’t had the chance to sample other examples of advanced engineering; namely, the long list of Genuine Subaru Accessories that are available for your vehicle. Built to the same exacting standards as your vehicle, these accessories showcase forward-thinking design and bring added versatility, comfort, convenience, performance and style to each and every Subaru. For the complete list of Genuine Subaru Accessories, you can visit subaru.ca or consult your local dealer — but for a small sampling, just read on.
Flexible strut tower bar
Thule fork-mount rooftop bike carrier
Kicker Subwoofer
Not just for the performance enthusiast,
For the active cyclist out there, the Thule®
Manufactured exclusively for Subaru by
but for anyone who would like that little
“Domestique” Fork-mount Rooftop Bike
Kicker®, this 10-inch subwoofer produces
extra degree of safety. Designed by the
Carrier has been custom-designed to quickly
mighty, mighty bass and helps create clean
performance gurus at Subaru Tecnica
and easily attach to all Subaru crossbars. The
sound reproduction from the entire speaker
International — the development engineers
fork-mount attachment ensures the bicycle is
system. The subwoofer uses a passive
responsible for the Subaru WRX STI — this
securely attached to the crossbar and locked
crossover network and an integrated
strut tower bar offers the perfect balance
in place, yet can simply be removed and
100-watt amplifier to generate power.
between comfort and control. The bar helps
stored when not in use.
the suspension system absorb imperfections
The sleek design of this unique bike carrier
Housed in a self-contained unit in either the trunk (on 4-door models) or behind the
in the road, while keeping the front wheels
increases the style factor of your vehicle,
rear seat (on 5-door models), the molded
and the suspension components parallel to
while the aerodynamic profile helps reduce
cabinet adds to the bass response. The
each other at all times, even under high stress.
air turbulence and wind noise. Safe, secure
installation kit comes complete with detailed
This gives your Subaru improved steering
and stylish, this fork-mount bike carrier is the
instructions and a custom harness. Available
and braking feel which, in turn, fuel driver
perfect complement to an active lifestyle.
for all 2011/12 Subaru Impreza, WRX and
confidence — especially when needing to take
Available for all Subaru Legacy, Outback
WRX STI models without a navigation system.
evasive action to avoid a potentially hazardous
and Forester models, 2011 Impreza models,
situation in the road ahead. Available for all
2011/12 WRX and WRX STI models, and
recent Subaru Forester, Legacy and Outback
2012 Impreza 5-door models.
models, as well as 2012 Impreza models.
42 |
For more accessory options visit:
www.subaru.ca
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