FALL 2019
UNITED NATIONS CIVIL SOCIETY
Quiet Voices Rising Up to Change the World
THE ECONOMY IN WASHINGTON COUNTY Are the Economic Tides Beginning to Turn?
THREE SECRETS TO FINANCIAL FREEDOM That Don't Include Eating Rice and Beans
MEET THE STARTUP CEOS AT DIXIE STATE UNIVERSITY'S
INNOVATION PLAZA Fall 2019
Southern Utah Business Magazine 1
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WHAT'S INSIDE
FALL 2019
16
20
COVER STORY: Meet the Startup CEOS at Dixie State University's Innovation Plaza
FEATURES BUSINESS
St. George Regional Airport Reopens Better Than Ever................................................ 9 BUSINESS
Slow & Steady Wins The Race.............................................................................10
29
TECHNOLOGY
Emerging Technologies Impacting Dixie State University....................... 12 ETHICS
Promises, Promises......................................................................................14 SOCIAL RESPONSIBILITY
Quiet Voices Rising Up To Change The World....................................................... 16 COVER STORY
Meet The CEO'S At Dixie State University's Innovation Plaza.................... 20
35
ECONOMICS
COLUMNS
ECONOMICS
Editor Message...........................................................6
Are The Economic Tides Beginning To Turn In Washington County?.............. 29 Economic Development, Utah Style.............................................................30 EDUCATION
From Isolation To Inclusion: A Story Of Transformational Learning.................. 32 FINANCE
Three Secrets To Financial Freedom That Don't Include Eating Rice And Beans...... 35
Small Business Section..........................................18 Allies Business Profiles..........................................24 St. George Chamber of Commerce.......................38 Events Calendar......................................................39
The publisher is not responsible for the accuracy of the articles or advertisements in Southern Utah Business Magazine. The information contained within has been obtained from sources believed to be reliable. Neither the publisher nor any other party assumes liability for loss or damage as a result of reliance on this material. Appropriate professional advice should be sought before making personal, professional, or financial decisions. Outside of our staff authors, articles written by providers or professionals are invited authors and represent the opinions of that particular individual, business, group or organization. If an article is a paid advertisement, we will place the word “Advertisement” or “Advertorial” to identify it as such. ©Copyright 2019.
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Fall 2019
Southern Utah Business Magazine 5
MESSAGE FROM OUR EDITOR Every September, I have the opportunity to go on a two-day fishing trip with a group of friends. We drive down to Oceanside, California, get on a boat in the evening, go to bed, wake up somewhere in Mexican waters, and start fishing for tuna. This year, the fishing was no bueno for tuna (we caught one), but we did catch a bunch of other fish. Although the fishing was slow, the trip wasn’t a bust. For me, it was a success because it gave me a chance to disconnect from work (there is no cell service that far out in the ocean) and to reflect on the business and personal aspects of my life. I had time to think about the areas in my life that were productive and positive, areas in my life that needed more focus and TLC, and areas in my life that needed a course correction. When I take trips like this one, I like to bring along reading materials—a book and some magazines—that relate to my various businesses. Catching up on my reading recharges my batteries, and I learn (or relearn) important ideas and concepts that can help me improve my business and personal life. It’s a plus that one of my businesses, Dallama Gear, just so happens to be in the hunting and tactical field, so a few of my magazines included Field and Stream and Guns and Ammo. You would be surprised at the life lessons that are found in those two publications! After I returned from my two-day fishing excursion, I was energized, excited, and ready to get plugged back into life. But the biggest benefit to me was an increase in my creativity and innovative thinking. Somehow, the mixture of disconnecting from the outside world, spending time learning new information, fishing, and laughing with good friends ignited my ability to come up with new ideas and revitalize old ones. I’m sharing this experience with you as a reminder that everyone needs to shake up the routines of life in order to remain creative and vital. You occasionally need time to disconnect from the pressures of daily life, put aside your focus on work and business, and remember why it is you do what you do each day. You don’t need to go into the middle of the Pacific Ocean, like I did. Find a mountain top, a remote lake, or an ocean vessel that doesn’t allow you to have cell service. Wherever you go, make sure you are surrounded by people who make you laugh and who won’t talk about work. Bring along business-related reading material that sparks new ideas and feeds creative thinking (and yes, this magazine should be on your must-bring list). Allow yourself to get fully immersed in learning something new and exciting. Let your mind wander as you ponder new possibilities, and ask yourself how you can use the information you just read. Then stop reading, go laugh with your friends, and enjoy the time you have being disconnected. However, pay attention to what your subconscious mind is working on. You might be surprised at the new ideas and possibilities that take shape. Undoubtedly, you’ll have something to look forward to when you get back to work!
To your success!
Brendan Dalley, Editor editor@subizmag.com
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GROWIN G TOGETHER SIN C E 1992 THE VISION OF SOUTHERN UTAH BUSINESS MAGAZINE
is to elevate and advance economic growth and development in Southern Utah by showcasing and supporting local industries. SUBM is committed to fostering a culture of courageous leadership, supporting cutting-edge entrepreneurs, and being an advocate for tenacious service.
PUBLISHER Health & Wellness Solutions, LLC EDITOR Brendan Dalley CREATIVE DIRECTOR Erin Taylor OPERATIONS MANAGER Diane Del Toro
A D V E R T I S I N G & PUBLIC RELATIONS
ACCOUNT EXECUTIVE Eric Baird
Advisory Board Members PAUL HATC H Al l i es
Promo ting Bra nds t hrough I nnovation a nd Quality Ser vice
PAM PALMER O SG Chamber of Commerce K Y LE WEL LS DS U Busi n ess S c h ool ERI C PED ERSEN D SU Tech n o l o gy D e p t . M ARC MOR TEN S O N Ci ty o f S t. Geo r ge JERI AH THRELFA LL Eco n o mi c Devel o p m e n t LEN ERI C K SON Small Business Resource Center BRI AN TENNE Y TCS Adverti sin g MARI K RASHOW E TZ S U HBA VARD ELL C UR TIS Wash. Co. Board of Realtors D ON WI L LI E Dixie State University TIE Center STEV E BROUGH Zi o n s Ban k KOBY TAY LO R Fusi o n Phar ma c y K EV I N SMI TH Tuacah n MI C HAEL D UN N Dun n L aw Fi r m MI K E MAD SE N Interstate R oc k MI TC H C LOWA R D D ixie R egi o nal Medi c a l C e n t e r
TCS Advertising & Public Relations 1224 S. River Road, B232
435.674.2846
St. George, UT 84790
TCSAdvertising.com Fall 2019
Southern Utah Business Magazine 7
8 Southern Utah Business Magazine
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BU SINESS
ST. GEORGE REGIONAL AIRPORT REOPENS BETTER THAN EVER BY DAVID CORDERO, CITY OF ST. GEORGE
Seventeen feet. What does that number mean? It might be the width of your master bedroom. Perhaps it’s the length of a parking spot. Now think depth. It’s difficult to imagine how deep seventeen feet can feel until you are inside a pit with workers excavating around you. Since the end of May 2019, there has been near non-stop activity at the St. George Regional Airport (SGU). Closed for air travel for a 120day period between May 29 and Sept. 25 for the SGU Runway Project, the construction site has been buzzing with activity as more than one hundred employees from JP Excavating dig seventeen feet under the surface to replace 5,400 feet—more than one mile—of runway. How did we get to this point? It’s a long story. The condensed version goes like this: • Some of the soil under parts of the runway expanded, causing undulations. • These undulations created cracks in the runway, causing the potential for unsafe conditions. • SGU patched several areas and were prepared to continue patching, but the Federal Aviation Administration informed them that the runway needed to be replaced. The remedy involved excavating to a depth of seventeen feet, removing the expansive soil, filling a depth of five feet with a neutralized clay plug, and adding approximately twelve feet of suitable fill material. The fix included adding a geomembrane liner, which functions as a water barrier. The liner was then covered with four inches of specified drainage rock and miles of underdrains and topped by six inches of road base and pavement. It seems like a major public works project for good reason; nearly 900,000 cubic yards of potentially swelling soils were removed from under the runway weighing a total of about 3.8 billion pounds. If one person were trying to excavate that amount with a shovel, it would take the person 430 years—with no breaks! The project culminated in the reopening of SGU Sept. 26, 2019, the same day the airport added Dallas-Fort Worth (via SkyWest Airlines) to the list of major cities SGU services. “The easier St. George is to access from major cities throughout the USA, the more diverse our economy will become as it expands opportunities for our residents and businesses,” said Shirlayne Quayle, St. George Economic Development and Housing Director. “One example of this is the addition of our fifth major destination. When we reopen Sept. 26, we will begin once daily service to and from Dallas-Fort
Dallas-Fort Worth
Worth, connecting St. George to ninety-two new destinations via that hub. This will enhance our direct flight list, which includes Salt Lake City, Los Angeles, Denver, and Phoenix.” While the runway was under construction, some minor renovations to the terminal were made, including a second TSA check line and large fans to cool waiting passengers. Future plans include a building to house existing snow David Cordero is the broom equipment. Soon, SGU will look to Communications and expand the jet apron and the terminal building. Marketing Director for the City of St. George. While the City and those associated with A Southern Utah the airport regret that the scope of repairs resident since 2016, he required a temporary shutdown, taxpayers can has extensive experience take solace in the fact that no general fund in marketing, public dollars are spent on the project. Federal money relations, writing and public speaking. He has accounted for approximately 91 percent of won several awards the funding. The remainder will come from for his writing on a passenger facility charges for those who fly out variety of subjects, of St. George. “If you aren’t flying, you’re not including sports, the paying for the repairs,” said Airport Manager military community Rich Stehmeier. and education. Surrounded by gorgeous red rocks and with an average of about 300 days of sunshine per year, St. George has been a winter haven for those living in colder climates around the region. Yet in recent years, the city has emerged as so much more. St. George is the largest city in Washington County and the eighth largest city in Utah. Its metropolitan area is home to more than 170,000 residents, and St. George has consistently ranked as one of the fastest growing areas in the nation for the last two decades. New residents from across the country and Canada are attracted to St. George’s gorgeous surroundings, world class healthcare, mild climate, active lifestyle, and proximity to unrivaled recreation. Scenic beauty abounds: Snow Canyon State Park, Quail Creek and Sand Hollow Reservoirs, Zion National Park, Bryce Canyon, Lake Powell, and Grand Canyon National Park. Recently, St. George ranked among the most secure and best places to live in the United States and was rated among the top ten best small cities in the country for business and careers by Forbes. St. George has also attracted high-profile events as its stature as grown. Since 2010, the city has hosted an IRONMAN or IRONMAN 70.3 race every year and in 2021, will welcome the world to St. George with the IRONMAN 70.3 World Championships. Our new and improved airport makes access that much easier.
Salt Lake City
Los Angeles Fall 2019
Denver
Phoenix
Southern Utah Business Magazine 9
BUS INESS
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BU SINESS
BUSINESS INSURANCE AGENCY, INC
Commercial General Liability Employee Benefits Workers Comp Commercial Auto Renters Home Personal Auto Life www.StGeorgeInsuranceAgency.com 157 E Riverside Drive #2A St. George, UT 84790 | Mon-Thurs 9am- 5pm/Fridays 9am -4 pm | 435-628-8738 Fall 2019
Southern Utah Business Magazine 11
Emerging Technologies Impacting Dixie State University
A Conversation with Dr. Eric Pedersen, Dean of the College of Science, Engineering, and Technology at Dixie State University
Brian: We love hearing about the wide range of technologies being used at Dixie State University. Give us some specific examples of your favorite technologies being used in the forefront today. Eric: I wouldn't say there is a specific technology that is my favorite. I most enjoy using technology to solve problems, meaningful problems. There are plenty of problems that need solutions, and those problems that technology can solve are the most fun for me to work on.
Brian: As the Dean of the College of Science, Engineering, and Technology at Dixie State, what are the biggest challenges or problems you see? Eric: One challenge is staying current and relevant regardless of the speed at which innovation and change occur. You have to be intentional about keeping your skills up to date. Another challenge is accurately predicting where technology is going and then fitting DSU to the new direction.
BY BRIAN TENNEY
Brian: What kinds of changes do you see in science, engineering, and technology in the future? Eric: Innovation and change have a way of opening doors to the unexpected. Here is an example from the past: Twenty-eight years ago, I was working with a group of students at Dixie on this thing called the internet. This team went on to create the first website in Utah and was recognized by Tim Berners-Lee, the inventor of the web, with an e-mail welcoming us. Could our little team have imagined what would 12 Southern Utah Business Magazine
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hire three more PhD engineering faculty members in the coming year and expand the engineering program offerings to include computer engineering and electrical engineering. Both Bachelor of Science degrees have been proposed and are well along in the approval process. The funding for the ongoing faculty positions have been supported by the State of Utah Engineering Initiative dollars. This has made all the difference in DSU's ability to grow these programs and meet workforce labor demands. In computer science, we continue to grow. Currently, we have 450 students in the computing and design degrees, and we are going to be hiring two new computer science faculty members in the coming year. Brian: I understand there is a new science, engineering, and technology (SET) building in the works. Tell us about that. Eric: The Utah State Legislature approved funding of $50,000,000 for the SET Building. The total cost of the building is coming in around $58,000,000, so we are working on raising the balance. The new building will be located north of the fountain on DSU's campus. It will be 159,000 square feet, have five floors, eight classrooms, and twentysix engineering and science labs. Brian: How will the facilities and faculty better respond to workforce needs and prepare students for the jobs of the future. Eric: Great question! As you think on the new set of emerging technologies that are impacting DSU students, the community, and society, you begin to see that there is a convergence of sorts happening with computing, engineering, design, and biotechnology. Each of these science disciplines are interconnecting with big data, with AI and machine learning, and with robotics. Biotech is using AI and machine learning in diagnostic and other processes. Engineering is using AI, machine learning, IoT, and robotics to solve manufacturing processes. Computing is using all of it to solve a variety of problems. Having the necessary resources—buildings, classrooms, labs, faculty, staff, and community and industry support—helps DSU play its part in contributing to innovative thinking and solutions as well as graduating a well-trained workforce prepared for the challenges of the future.
happen in the twenty-eight years to follow with the web exploding, mobile space exploding, and all the innovations and creations along the way? Brian: Talk a bit more about how you see the future in technology and innovation. Eric: I think there are emerging technologies that are going to have meaningful impacts on society similar to what has happened with internet/web/mobile in the past twenty-five years. Artificial intelligence (AI), machine learning, big data, robotics, and Internet of Things (IoT) are innovations and meaningful changes that are fundamentally altering our current technological world.
Brian: Tell us how the academic programs, like engineering and computer science, are leading out in technology, innovation, and change at DSU. Eric: Thank you for asking that! Let's start by talking about engineering at DSU. Dixie State's Bachelor of Science in Mechanical Engineering was approved in the 2017-2018 academic year. In our first semester (Fall 2018), we had 120 students enrolled in the mechanical engineering program. Currently at the beginning of our second year, we have 160 students enrolled in mechanical engineering. We have hired four PhD mechanical engineers including Dr. David Christensen, Dr. Trevor Terrill, Dr. Russell Reid, and Dr. Scott Skeen. Our plans are to
Brian: Are you working on projects in the emerging technologies space? Eric: Yes. We have many University projects as well as projects where students are working as interns with biotech, engineering, and computing companies and using robotics, IoT, big data, AI, and machine learning as well as technologies that have become mainstream, like web and mobile app development. We are exploring projects involving emerging technologies and including them in the academic curriculum at DSU. Brian: When is the new SET building going to have it's groundbreaking? Eric: It will be held on October 23, 2019, at 11:00 a.m. just north of the fountain on DSU's campus, and we are excited for this event.
Rendering by VCBO Architecture
Fall 2019
Southern Utah Business Magazine 13
ethics
BY JAMES L. SPENDLOVE
JensenBayles, LLP provides a broad spectrum of legal services. James L. Spendlove has been actively providing advice in the areas of business contracts and litigation in the St. George market for over thirteen years.
In the 1983 hit single “Promises, Promises,” the British group Naked Eyes tells us, “You made promises, promises you knew you’d never keep.” Despite these lyrics, the vast majority of contracts are performed to the benefit of all involved. The beauty of most contracts is that they begin with optimism. The parties to the contract anticipate a mutually beneficial relationship. However, on occasion, unexpected events make it difficult or impossible for one of the parties to keep the promises made. This gives rise to the following question: What are the ethical and legal obligations if someone breaches the terms of a contract? While the legal obligations under a specific contract can be complicated, the general principle is simple. If you breach a contract, you are legally required to put the other party in the same position they would have been had the breach not occurred. In other words, the party in breach is required to pay only those damages suffered by the non-breaching party. The courts do not impose punishment. In fact, Utah courts have held that a party may not recover punitive damages for a breach of contract.
The more difficult question is whether a breach of contract is ethical. Legal scholars often refer to the “sanctity of contract and the resulting moral obligation to honor one’s promises.” Despite the reference to a moral obligation, we know that not all contracts are performed. A breach is often the result of a significant change in the circumstances that created the contract. By way of example, suppose I agreed to mow your lawn for $50. Before I can mow your lawn, my lawnmower is stolen, and it will cost me $200 to purchase a new lawnmower. My circumstances have changed due to events largely beyond my control. Although it will cost me $200 to mow the lawn, it will only cost $75 to have the lawn mowed by someone else. The law generally will not require me to purchase a new lawn mower but only to pay the $75 necessary to ensure that your lawn is mowed. The law allows breach so long as I pay for the lawn to be mowed. The law refers to this as an efficient breach. The efficient breach doctrine arises from an understanding that parties to a contract cannot negotiate express provisions of a contract that account for every possibility. My ethical obligation is to ensure your
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ethics
If you breach a contract, you are legally required to put the other party in the same position they would have been had the breach not occurred.
lawn is mowed; if it costs me more to mow your lawn than your cost to have it mowed by another, my ethical obligation is fulfilled if I pay the cost to have the lawn mowed by another. Therefore, the breach should not be considered unethical in the circumstances described above. The ethical obligations created in a contract run not to the terms of the contract itself but to the individuals or businesses who are parties to the contract. You are ethically obligated to ensure the other party or parties to the contract are not injured. When unforeseen circumstances make it difficult or impossible to perform as agreed, this should be the first question: What is required of me to make the person to whom I promised performance whole? If the cost of making that person whole is less than the cost to complete the contractual obligation, both the law and ethics allow a breach of contract if the cost of making the other party whole is paid. As business owners, we have many ethical obligations. We have duties to our families, our employees, our clients, and our businesses. The law recognizes that there is a give and take between these competing interests, and sometimes the most ethical course of action is to make the difficult decision to breach the contract but ensure that the other party has not been injured.
The information in this article is for educational purposes only and is not intended to be construed as legal advice. Please contact an attorney for legal advice specific to your situation. For more information, please visit our website, www.jensenbayles.com, or call 435-674-9718 and ask for Thomas J. Bayles.
Running a business is a grand expedition. We know the terrain, let’s venture together. No matter your mountain, we want to see you reach the top. We can’t do the climbing for you, but we are here to support each step of the journey. Look to Cache Valley Bank as your Business Banking Outfitter.
C AC H E VA L L E Y B A N K . C O M
Mountains Await
Fall 2019
Southern Utah Business Magazine 15
SOCIAL RESPO N SIB IL IT Y
Quiet Voices Rising Up to
BY JAN GARBETT
H UTAH HOSTS THE UNITED NATIONS CIVIL SOCIETY CONFERENCE 16 Southern Utah Business Magazine
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er official titles, I learned as we were introduced, are SM Jacqueline Ikollo, Queen of Bonendale II in Cameroon and President of the International Organization for the Political Advancement of African Women (OIAPA). And there she was, standing in my own Salt Lake City living room, chatting easily amongst an equally impressive array of international leaders, ambassadors, and academics. I never thought I would entertain a queen in my home let alone a contingent of global leaders. I imagine that many in Utah were just as surprised to find our state hosting an official United Nations Civil Society Conference. In August 2019, thousands of people from 138 nations converged at the Salt Palace to share a diversity of ideas on issues ranging from climate and sustainability to ways youth can be inspired to improve future generations in their own communities and around the world.
SOC I A L R ES P ONSIBILIT Y
THE WORLD COMING TO UTAH IS A POWERFUL REMINDER THAT GLOBAL
SOLUTIONS CAN START HERE.
It was the first time this prestigious conference had been held in any city in North America outside of New York City. Just as I did, Utah suddenly found itself with thousands of United Nations delegates and world leaders milling about its living room. Surprising? Maybe. But it really shouldn’t be. We in Utah have a great deal to offer as the world wrestles with complex policy decisions. Our state has a distinct history of cultural, religious, and economic diversity, making us tolerant, inclusive, and creative. We know that quiet voices can rise up to change the world. We know that revolutionary ideas have their start in caring families and communities that want to make a difference. Add in our pioneer perseverance and a lot of hard, cooperative work, and it is amazing what we can accomplish on the world stage. The United Nations recognized Utah’s spirit of accomplishment
and came to share in it. I was honored to participate in three presentations and panel discussions at the conference, all of them based on home-grown ideals that grew with loving care into efforts with global impact.
One panel that I sponsored was a discussion with Foundation
Escalera, an organization that my family helped to start and build. People came to learn about how Escalera is helping indigenous
youth in Mexico become self-sufficient and build the economic strength of their communities. A small idea of building schools
in villages throughout Chiapas,
Mexico,
has been nurtured by
concerned Utahns into
a successful enterprise that is addressing the problem of dangerous and illegal immigration in
a cooperative, sustainable
way. Providing
people with an opportunity to earn a living and to have a safe home means they do not need to seek such things elsewhere. The world coming to Utah is a powerful reminder that global solutions can start here. We need not rely on government agencies and policymakers to make things right. This topic was the emphasis of another workshop I helped to facilitate during the conference. The subject was the collective impact process and how it can help people work together to solve a common challenge. Using a simple but structured process, participants learned how to take something they care about and use a field-proven framework to identify ways to deepen community engagement and grow collaboration across broader interests. At the end of the session, participants talked excitedly of their personal ideas and their plans to improve their collaborations and engage community commitment. I have no doubt their efforts are what is needed to take the world by storm and once again prove Utah can do what many bureaucracies and governments have failed to do. If nothing else, the world gathering in our collective living room this summer validates a satisfaction I have with the innovative and committed folks in Utah. It is gratifying when others see what we’ve seen all along. It is also a reminder that the small idea crouching quietly in the back of each of our minds is worth setting free to be validated. Shared with others, these ideas could end up speaking with a confident voice behind a podium on the world stage--just like mine did. Or perhaps one day, they could be introduced in a queen’s living room.
Jan is a native of Salt Lake City and a sixth generation Utahan. She graduated from the University of Utah where she received a B.A. in English. Jan is a founder of Foundation Escalera, which unifies U.S. and International partners, driven by data, to find ways for young people to continue with secondary education and acquire skills to get out of poverty. She is also the founder of EPIK Deliberate Digital, a non-profit that unifies community and beneficiaries around the process of promoting digital citizenship. Jan has been involved on an international scale promoting women’s organizations and education, and served as president of Women for Decency from 2011-2014 dedicated to empowering women to help children make smart and safe media and online choices.
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Southern Utah Business Magazine 17
BY ROB & DEB FULLER, MENCHIES OWNERS
When I’m out and about in St. George and people ask me what my company does, I tell them, “We make you smile!” After slightly puzzled looks cross their faces, I add, “My wife and I own Menchie’s Frozen Yogurt.” A very common response is “Oh, Menchie’s! My kids love that place! We go there all the time!” We have built a family-friendly, fun place where families can have a nice break and a yummy frozen dessert.
But Menchie’s isn’t just for kids. Let us bring smiles to your workplace. Too often, business owners and managers think that all work and no play is the best way to maximize productivity. However, research suggests that when workplaces add a fun factor, it creates happier employees that feel more satisfied. And happy employees are all-around better at their jobs. Workplace fun has been linked to important outcomes like enhanced motivation, increased productivity, improved task performance, and an overall higher job satisfaction. After all, Menchie’s has frozen treats for just about everyone. They have flavor options that are nonfat, dairy-free, sugar-free, gluten-free, and low-carb. These options are just a few of Menchie’s “treats with benefits” that are made with real ingredients, natural flavors, live and active cultures, and fresh fruit cut daily. So the next time you have an all-hands team meeting, a quarterly sales meeting, or a “let’s have fun in the office” meeting, bring Menchie’s to the party. We have three approaches to make it convenient for you:
Pick-up - You can pick up your order from the store to display and serve on your schedule. This is particularly effective for small events.
Drop Off - You can opt to have your order delivered at your designated location by a Menchie’s team member for a fee that is calculated based on the distance traveled.
Full Service - At your request, the Menchie’s team will host the Menchie’s experience during your event. This option comes complete with set-up of a serving area, team members to assist guests, and clean-up service.
Another fun option might be an in-store event, which would allow you to utilize the self-serve machines—all fourteen flavors and sixty-plus toppings—that our guests love so much. You and your team can come to our location where we’ll set you up in our private party space. This is a great option for an
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Menchie’s Frozen Yogurt: Ambassadors of Goodwill Through the Power of Smiles out-of-the-office staff birthday party, for example. We can even provide a custom decorated froyo cake (anything from a traditional birthday cake to a custom froyo photo cake with your logo or your photograph).
Whether you want to be serious or to act like a child, Menchie’s is here to help make your business, family, or other special event a huge success. Recognized many times as a magical place in our community, Menchie’s Frozen Yogurt has received Best of State awards for frozen yogurt five out of the last six years and Best of Southern Utah awards several times.
Menchie’s St. George is a locally-owned, family-run frozen yogurt business. Our store is part of Menchie’s Frozen Yogurt, the largest self-serve frozen yogurt franchise in the world. Other than Menchie’s corporate training store, each store is individually owned. We are ambassadors of goodwill through the power of smiles, and we look forward to making a positive contribution to your world... one smile at a time. Menchie's St. George • 691 E. St George Blvd • 435-628-6464 • menchies.com
Menchie's St. George • 691 E St George Blvd 435-628-6464 • menchies.com
S ' E I H C N E M G BRIN ! Y T R A P R TO YO U FIVE TIME WINNER BEST OF STATE
@menchiesstgeorge
@stgmenchies
Fall 2019
Southern Utah Business Magazine 19
COVER STO RY
Atwood Innovation Plaza @ Dixie State University Providing Resources for Aspiring Entrepreneurs BY DON WILLIE, EXECUTIVE DIRECTOR, DIXIE STATE UNIVERSITY'S TECHNOLOGY, INNOVATION, AND ENTREPRENEURSHIP CENTER
The Atwood Innovation Plaza at Dixie State University is a place where university students and community members can take business and product ideas from concept to reality. Its purpose is to create a culture of entrepreneurship, innovation, and opportunity in the southern Utah community. This article highlights eight entrepreneurs who have combined their own ideas, motivations, and passions with the resources at Innovation Plaza to create successful businesses.
MedLite ID, Inc.
Rodney Schutt, President and CEO A significant challenge to clinicians in the United States as well as across the globe is “infusion confusion” and look-alike infusion tubing. MedLite ID is working to eliminate confusion in medical facilities by ensuring the primary medication infusion line is prominent and visually distinct from all other lines in the environment. Rodney Schutt, MedLite president, is a perennial startup CEO who knows what it takes to get a startup company off the ground. Schutt has leveraged the Atwood Innovation Plaza to incubate the company and to access valuable resources and a talented entrepreneurial network. As an early-stage company, MedLite ID successfully navigated the prototyping of a technology, taking it to full production and commercialization. When asked what advice he’d give to a fellow entrepreneur, Rodney said, “Solve a real problem. Don’t design something and then go looking for the problem. Stay laser focused.”
The PickPocket Company Miles Bice, Founder and CEO
It all started around a campfire in Sequoia National Park. Miles Bice, founder and president of PickPocket, kept losing his guitar picks! Then and there, he decided to make a little pouch out of scrap leather, which he tied it to the headstock of his guitar. Boom! PickPocket was born. Since then, PickPocket has evolved, and the product is now a small backpack that attaches to the headstock of a guitar. Its small size allows it to carry guitar picks, capos, and tuners while staying out of the way. Miles used the business counseling services at Atwood Innovation Plaza to secure a design patent and help him take the next steps to launch his company. He worked with the team to conduct product research and customer validation, then went right to market. When asked about his advice for fellow entrepreneurs, Miles said, “You cannot do it alone. Make genuine connections, and seek advice and help. There are so many people who want to assist in your journey; let them help.” 20 Southern Utah Business Magazine
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COV E R STORY
Cozy Curlers
Caitlyn Litson, Founder and CEO
Curlers that work and are comfortable during sleep? It’s true, ladies! They do exist, and they were invented right here in southern Utah! Caitlyn Liston, founder and CEO of Cozy Curlers, was constantly dealing with damaged hair that took forever to style because it was so long and thick. When she could find nothing in the hair-care market that was both effective and comfortable, she set out to create a product that could do it all. Cozy Curlers are made of flexible foam with stretchable netting that holds hair in place. They do not use heat, so there is no hair damage—just beautiful curls! Caitlyn has utilized many aspects of Innovation Plaza. From producing marketing materials in the makerspace to pitching at StartSTG to expanding manufacturing, Caitlyn is evidence of someone who accessed all the fantastic resources for businesses at Innovation Plaza. When asked about what she’s learned from mistakes along the way, Catlyn said, “If I wouldn't have had setbacks, I would have released a product before I was ready. Mistakes actually helped me make needed improvements before taking my product to market.”
See Your Strength Amber Murray, Founder and CEO
If you need inspiration, See Your Strength is where you want to go! See Your Strength was founded by Amber Murray out of deeply personal experiences that made her question her self-love. For motivation, Amber began writing inspiring messages on her bathroom mirror with soap. Soap was replaced with decals, and decals are now evolving into new products. To date, Amber has placed inspirational decals in over 700 schools, districts, and universities nationwide. She runs a true bootstrap company, acting as the CEO, designer, operator, decal threader, and so much more. Amber’s success has allowed her to contribute even more to the community through her “giveback program.” Since opening, See Your Strength has donated 137 decal packs to schools who lost a child to suicide. When asked what advice she would give to entrepreneurs, Amber said: “It will be hard, but don't give up. Just pivot. Just change. Just grow. But never give up on yourself.”
The Pocket Caddy
Bryan and Janet Cherry, Co-Founders
Avid golfers Bryan and Janet Cherry have always been on the hunt for ways to improve their game, so it is not surprising that they have created an easier, more effective way for golfers to clean their golf balls between shots. The Pocket Caddy is a simple concept that provides big results. While most golf ball cleaners are bulky, the Pocket Caddy is slightly larger than a tube of chapstick. It contains a damp towel that can be released to clean a ball then retracted and conveniently placed in a pocket between plays. Bryan and Janet leveraged the Business Resource Center at Dixie State University to help them fine tune their marketing strategy and expand their domestic manufacturing options. When asked about their advice for aspiring entrepreneurs, the couple responded, “Listen to constructive advice, and don’t be influenced by negative people. Never give up, and have confidence and faith in yourself.” Fall 2019
Southern Utah Business Magazine 21
COVER STO RY
Enjoymore
Landon FauSett, co-Founder
There is no limit to the list of fun things to do in southern Utah. Whether you’re looking for an adventurous hike, a night at the theatre, or a delicious shave ice, the Enjoymore mobile app connects consumers with activities, foods, and events happening in southern Utah, and they’re excited to expand across the state. While Enjoymore has been years in the making, the trajectory of the business was truly set in the months leading up to the launch of the app. Landon met with the business advisors at Innovation Plaza and pitched his idea at StartSTG, where he received valuable consumer feedback from the audience. When asked about the most important lesson learned in launching his company, Landon responded with one word: planning. “Planning is key,” he said. “Every entrepreneur has an idea that they want to work out just perfectly. But perfection demands lots of planning.”
HYPFLEX
Mike Cutler, Founder and CEO Finding the perfect pair of men’s shorts at an affordable price isn’t an easy task and usually involves compromising either quality or price. Mike Cutler, founder and CEO of HYPFLEX wasn’t satisfied with that compromise, so he set out to make insanely comfortable men’s shorts at a reasonable price. With a four-way stretch, the HYPFLEX Hero Shorts are appropriate for either a casual day at the office or a day on the trails. Working with the Business Resource Center at DSU, Cutler has been able to ramp up his marketing efforts and increase his touchpoints with consumers. He’s also been able to explore additional product ideas for future growth. Cutler has found inspiration in many places while building his company. Key among them is the founder of Jane.com, Mike McEwan. “Mike taught me to love the process behind starting and running a business,” said Mike. “He helped me understand that the end result is nothing compared to the amazing journey of running a business that you love.”
Fancify Design Co. Kilee Allsop, Founder and CEO
Kilee Allsop has always enjoyed doing arts and crafts, so when the Makerspace at Innovation Plaza opened in early 2019, she found her second home. A natural when it comes to artistic talent and design, Kilee wanted to find a career doing something she enjoyed. She started providing custom home décor for family and friends, and Fancify Design Co. was born. Soon, Kilee was designing and creating custom wood signs for weddings, homes, offices, and work spaces. From using the Makerspace’s industrial laser cutters to hosting a popup shop at the Business Resource Center tent at Streetfest, Kilee has leveraged opportunities to expand her product line and customer base through Innovation Plaza. When asked about her advice for other entrepreneurs, Kilee said, “It’s so worth it to see your ideas and hard work become a reality. Don't give up. Take advantage of all the opportunities, mentors, and resources around you.”
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Southern Utah Business Magazine 23
Tyler Hunsaker, General Manager Hash House A Go Go
Robert Christian Area Manager SymTec
1812 Red Cliffs Drive St. George, UT 84770 435-414-1300 www.hashhouseagogo.com
101 E. Nichols Canyon Road Suite A-4, St. George, UT 435-817-9471 www.symtec.com
ABOUT At Hash House A Go Go, we have been bringing you Midwest-inspired food for over two decades. We serve twisted farm food and crafted cocktails and believe in using quality ingredients, sticking to our culinary values, staying true to great service, appreciating our customers, and remembering to keep it a good ol’ time. As a proud part of our local community, we strive to be a positive force in our neighborhoods. We support many charitable causes and are always open to new community programs. SERVICES • Casual dining • Spirits • Full service PIECE OF ADVICE THAT I FEEL WOULD BENEFIT OTHERS I have maintained two leadership philosophies throughout my work endeavors (whether it was owning my own business or helping others grow their brand or business) that have been especially helpful to me. Both concern personal accountability. This first philosophy is this: “You live like no one else so that you can live like no one else.” My interpretation of this saying has always guided me through business. Do you want that job or promotion? Then you will have to gain knowledge, grow past everyone else, and prove that you deserve the position. The second philosophy is that of being a servant-leader and can best be explained in the following way: “I do. I do; you watch. We do together. You do; I watch. You do. Now you are accountable for that task.” I believe that accountability is a privilege, not a punishment. These two leadership ideas have made a dramatic impact on how I am today. I always find new ways to “live like no one else” while supporting an atmosphere of learning and individual growth for the employees and management team that I work with. 24 Southern Utah Business Magazine
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ABOUT We are an IT administration and consulting firm. Typically, we work with two types of clients. The first type includes clients who are happy with the day-to-day management of their IT. Even though all seems well, they are looking to improve security and user experience; they use our help to achieve this. The second type includes clients who are not as fortunate. They also have a vision to improve but are frustrated with unpredictable downtime, which causes loss of revenues. They might be concerned with security or upset because of unexpected capital expenditures for which they did not budget. With all of our clients, we consult and create four-year plans, helping them reach their goals by utilizing technology.
SERVICES • We become our clients’ 24/7 IT department. • We give assistance to an already great team that just needs that extra bit of help VALUABLE LESSON I LEARNED ABOUT LEADERSHIP Through a presentation given by Tim Ballard of Operation Underground Railroad (if you aren't familiar with OUR, go to ourrescue.org to learn about real heroes saving children from sex slavery) to local law enforcement last week at the Electric Theater, we learned quite a bit about true service: "The secret to living is giving. All of my success is based on giving." (Tony Robbins) "Only a life lived for others is a life worth living." (Tyler Schwab of OUR) Many times, our service to our church or community feels like a dreaded obligation. This is because our hearts are not in the right place. It is only when we truly love those we serve that we experience the rush of positivity, creativity, and unity and a high of joy. I have such a long way to go in this regard. However, just as Tony Robbins, I feel that all of my successes have their root in true service. The feeling of unity within an organization can only be obtained through working together on a core value. SymTec's number one core value is "A Love for All.” We feel that the only way we will continue to succeed in our personal and professional lives is to better understand our community and serve wherever we can.
businessprofiles
Jason Boothe Athletic Director Dixie State University
Dan LeRoy Managing Director Transworld Business Advisors
225 S. University Avenue, St. George, UT 435-652-7526 www.dixiestateathletics.com
965 E. 700 S. Suite 305, St. George, UT 801-850-7347 www.tworld.com/locations/utah/
ABOUT Dixie State Athletics is a fifteen-sport NCAA Division 2 athletic department comprised of nearly seventy coaches and staff members and 375 student-athletes. The athletic opportunities and scholarships provided for the student-athletes open a pathway for them to obtain degrees while competing in their sports at a high level. Effective July 2020, we will be transitioning all of our programs to NCAA Division 1, the highest level of intercollegiate competition. SERVICES • Higher education opportunities for student-athletes • Entertainment for fans and supporters • Community engagement and service projects for the southern Utah community MEMORABLE LIFE LESSON At some point when I was in high school, I saw this quote from Will Rogers: “Even if you’re on the right track, you’ll still get run over if you just sit there.” As the youngest of three from an Air Force family that was frequently moving to different homes, towns, states, or countries, this quote really resonated with me. I was very familiar with change and embraced it as best as I could. Constant learning and growth was all I knew. I have carried that forward in my professional career as well. While I have not had to physically move around the country as much as I did growing up, I have tried to continually grow, progress, and adapt to changes around me every day. This goes for all of the roles I fill: husband, father, brother, son, son-in-law, friend, and athletic director. I have learned that the only thing constant in life is change and the better prepared you are to adapt to change, the greater your chances of enjoying success. You can’t always do things the same way: If you always do what you’ve always done, you’ll always get what you’ve always got. Dealing with change can be hard, but without it, we never grow.
ABOUT Our office assists business owners with the confidential sale of their business. We manage the process from beginning to end including preparation, marketing, negotiation, and final documentation. We represent over 200 franchises for sale, and we can even help franchise an existing business. We also work with buyers and entrepreneurs who are looking for great opportunities to purchase a business or franchise.
SERVICES • Business Sales • Franchise Sales • Mergers and Acquisitions • Broker Opinion of Business Value • Exit Strategy Consulting • Real Estate Services PIECE OF ADVICE THAT I FEEL WOULD BENEFIT OTHERS I received some excellent advice from my entrepreneurial father when I started my first business in college. He said, “Always remember that your main reasons for being in business are to create value for your customers and to make money.” This seemed like a simple concept at the time. However, as I have spent over twenty years in my own businesses and helped with countless others, that statement becomes more profound every day. As business owners, it is so easy to get consumed by the day to day operations and with “putting out fires.” Sometimes paperwork and accounting take a back seat. There were times when I was so busy I didn't look at reconciled financials for over six months, and I ask myself, "How much money did I lose by not paying attention?" How would have I known if COGS increased, if my labor was too high, or if rising fuel prices were killing my profitably? I didn't! I was just blindly working on a to-do list every day and hoping it would turn out. I absolutely love what I do but not enough to do it for free. I have learned to stay up to date on record keeping and to review and understand my numbers in depth and check them it frequently. If my margins are too low, it is far less painful (and more profitable) to adjust today versus finding out the reality at tax time in April. Fall 2019
Southern Utah Business Magazine 25
businessprofiles
Steve Brough Senior VP Commercial Lending Zions Bank
Koby Taylor, PharmD Co-Owner Fusion Pharmacy
617 E Riverside Dr #104 St. George, UT 84790 435-656-2059 www.fusionspecialtypharmacy.com
40 E. St. George Boulevard, St. George, UT 435-817-4910 www.zionsbank.com ABOUT Founded in Salt Lake City in 1873, Zions Bank continues its legacy of strength and stability as one of the oldest financial institutions in the Intermountain West. Zions Bank is committed to bringing value to individuals, small-market and middle-market businesses, nonprofits, corporations, and institutions and is dedicated to supporting economic development in the communities we serve.
ABOUT
SERVICES
SERVICES
•
• • • • • •
• • • • • • • •
Traditional banking and innovative technology services Commercial loans International banking services Award-winning treasury management solutions Small Business Administration lending Mortgage and home equity loan options Credit cards Private and executive banking services Online and mobile banking.
FAVORITE HOBBY Landscape photography has been a passion of mine for more than fifteen years, and I am inspired by the beauty of the southern Utah landscape. I have displayed my work in various art shows and galleries and continue to sell my prints in a variety of formats for display in businesses and individual homes. Most recently, I was honored to have one of my photographs printed on the cover of the 2019 Zion National Park Forever Project Field Guide.
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Fusion Specialty Pharmacy is a compounding leader in the community and seeks to build long-lasting relationships with physicians and patients. We work diligently to deliver a high-quality product to our patients. We actively work with insurance companies to encourage them to cover your prescription medications. We also offer free local delivery. Custom Compounding Scars/Skin Care Products & Supplement Family Care CBD Oil Amino Acid Therapy
CORPORATE ALLIANCE IS NOW
If you own or work at a business in Southern Utah that needs to grow or scale, join Allies for lunch. Allies Lunch is complimentary for guests in St. George or Cedar City. Visit AlliesLunch.com to see when the next lunch is and get registered today.
For membership information contact
Dave Hawk (435) 256-6225 or visit ALLIESUSA.com
If you haven’t seen the new Allies, you can’t afford not to. It’s a game changer. -Joni Dyches from Life Launch Centers
Fall 2019
Southern Utah Business Magazine 27
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ECONOMICS
Are the Economic Tides Beginning to Turn in Washington County? BY LECIA PARKS LANGSTON, SENIOR ECONOMIST
Lecia Langston is a regional economist for the Department of Workforce Services. She has been an economist with the Utah Department of Workforce Services for more than 30 years. During six of those years, she served as chief economist for the before moving to the St. George area. She previously served as president and officer of the Wasatch Front Economic Forum, as well as advisor of the Governor’s Economic Coordinating Committee. Lecia is a native Utahn, born in Richfield. She graduated from Utah State University with a Bachelor’s degree in economics and political science.
With reports of inverted yield curves, stock market volatility, trade wars, and even possible recession occasionally featured in the news cycle, you may be wondering what is going on in the economy—particularly in our little corner of the world. First, let’s start with my favorite advice from The Hitchhiker’s Guide to the Galaxy: “Don’t panic!” Nevertheless, there does seem to be some softening in the Washington County economy that recommends the use of caution in making business decisions.
Remember that as the national economy goes, so goes the Washington County economy. If the United States experiences an economic downturn, Washington County will at the very least see an economic slowdown. National trends do matter. Here, population growth is the primary driver behind economic expansion. People move in, need homes, and demand goods and services. In particular, construction is a bellwether for the southern Utah business cycle. Fortunately, the current construction cycle appears to be just that—a cycle. Typically, a business cycle slowly deflates compared to a housing bubble that pops precipitously (as during the Great Recession).
What story do the county’s economic indicators tell?
Washington County’s year-to-year job growth (the best coincident indicator of the business cycle) has dropped noticeably from a high of nearly 8 percent during most of 2018 to less than 4 percent in March
2019. Of course, Washington County’s “slow” 3.7 percent growth is most other area’s red-hot expansion. Still, first quarter 2019 did mark a decided deceleration in growth. In particular, construction has put the brakes on employment expansion. In 2018, construction industry employment was up 16 percent. In March, the increase had moderated to a mere 3 percent. New home permitting appears to have topped out in 2017. While the 2018 number remained strong, it was still down 13 percent from the previous year’s high. Permit values for new nonresidential building peaked even earlier in 2016. Professional and business services employment actually declined in the first quarter of 2019. A shift in this industry, which includes temporary employment agencies, can be the precursor to an inflection in the business cycle. Manufacturing also took an employment hit in first quarter 2019. As the labor market expansion tempered, so did expansion in the county’s average wage, reflecting less demand for labor. Between the first quarters of 2018 and 2019, average wages increased by a meager 0.3 percent. Gross taxable sales gains slipped drastically as the year began. Between the first quarters of 2018 and 2019, sales grew by a mere 2.3 percent, the lowest growth rate since 2011. Without a prior-period adjustment, the growth rate would have tracked even lower. Retail sales took a decided hit, particularly at building and gardening stores—another sign that the construction cycle may have topped out. While Washington County’s current economic indicators certainly do not suggest it is in recession, they do reveal a definite slowdown in the business cycle.
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Southern Utah Business Magazine 29
ECONO MICS
BY VAL HALE, EXECUTIVE DIRECTOR, UTAH GOVERNOR’S OFFICE OF ECONOMIC DEVELOPMENT
I’m often asked when the state will accomplish its economic development goals. I always respond, “If we’re not growing, we’re dying.” When I’m asked about when my work will be done, I answer, “Never.” If I’m Val Hale is the asked about who takes this post in a new executive director of the Utah Governor’s administration, I answer, “I’m not sure Office of Economic who, but I can tell you when: in January Development, which 2021.” Until then, like all members of promotes state growth Gov. Herbert’s administration, I serve at in business, tourism, and film. He received the governor’s discretion. his bachelor’s degree in As Utah’s executive director of economic public relations and development, my watchcry is the a master’s degree in communications, both following: Economic development is not from BYU. Hale has a destination; it’s a journey. made many cherished contributions to the When considering Utah’s economic Utah valley area development and the trendsetting success throughout his career, the state has experienced during Gov. most recently drawing Herbert’s decade in office, it’s important from his many years to maintain a healthy perspective. of service to author Living a Life That Embracing a broad vision of economic Matters: 7 Keys for development that generates continuous Purposeful Living. Hale and his wife reside growth, prosperity, and inclusion is in Orem, UT. They essential as Utah continues its economic have three children and development journey. Prosperity in the 11 grandchildren. twenty-first century will be based on creating and maintaining a sustainable standard of living and high quality of life for all Utahns in every part of the state. It will also be based on embracing future-forward technologies and industries and growing in smart, strategic ways.
In its most basic form, economic development aims to influence the growth and restructuring of a state’s economy to enhance the well-being of its citizens. This is accomplished through job creation and retention, wealth creation for individuals and businesses, improvements in the economic mobility and quality of life for residents, and a host of other measures. From Logan to St. George, from urban to rural Utah, we’re fortunate to have countless businesses and entrepreneurs that make significant contributions to our economic development machine. It requires a combined, collaborative effort. Year after year, Utah ranks among the top U.S. states for business, personal income growth, family prosperity, and quality of life. What’s Utah’s secret sauce? It is our winning combination of collaboration, innovation, and “can-do” attitude. The list of accolades our state continues to garner is impressive. Forbes ranked Utah the second best state for business in 2018 (Utah is a Forbes favorite, ranked #1 six out of the last nine years). Additionally, U.S. News & World Report ranked our state the nation’s second best economy (May 2019), and WalletHub ranked Utah as the second best state to start a business ( July 2018). Last year, Washington County saw its population grow by an estimated 3.3 percent, helping drive a year-over-year expansion of the area’s job market with unemployment below 4 percent. Southern Utah is home to several exciting development projects currently in the works. These projects include: City View Downtown: a mixed-use development with 110 residential units and 100,000 square feet of commercial space.
ECONOMIC DEVELOPMENT
e l y t S Utah
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ECONOMICS
Joule Plaza: three four-story buildings consisting of studio and one and two bedroom apartments, 19,100 square feet of commercial space, and amenities for residents. Dixie State Human Performance Center: a 155,000-square-foot facility with classroom and office space as well as recreational facilities. Southern Utah’s booming tourism economy capitalizes on Utah’s Mighty Five national parks and the area’s other outdoor attractions, while state and local government and other organizations continue to invest in new roads and utility projects that support growth. Through prudent investments like these, the countywide gross domestic product has jumped by more than 5 percent over the previous year, outpacing state and national norms. I conclude with another economic development adage: Status quo is not an option. Under the leadership of Gov. Gary Herbert, Utah continues its strong business and income growth, high quality of life, and low unemployment rate along with several other enviable key economic indicators. We live in an exciting time in an amazing state, and to top it off, we’re surrounded by beautiful, majestic landscapes. This is a crucial time to be involved in economic development activities in Utah. I’m honored to help guide the state’s economic development. There are many individuals, businesses, government officials, and nonprofit organizations working tirelessly to make sure we continue to live “Life Elevated,” and to all of them, I say, “Thank you.”
V. Lowry Snow J. Gregory Hardman Jonathan P. Wentz
Curtis M Jensen Matthew J. Ence Devin Snow
Forbes Magazine ranked Utah as the #1
Best State for Business
six out of the last nine years
Lewis P. Reece Cameron M. Morby Jeff R. Miles
S o u t h e r n U ta h ’s P r e m i e r B u s i n e s s a n d E s tat e P l a n n i n g L aw F i r m Business Law and Disputes
Real Estate and Construction Law
Government Regulation/Land Use Planning
Commercial Transactions
Litigation and Mediation
Estate and Tax Planning
435.628.3688 | www.SnowJensen.com | St. George
Cedar City
Fall 2019
Kanab
Southern Utah Business Magazine 31
NET RKING E DUWO CATIO N
Isolation TO Inclusion FROM
Nels studied liberal arts, earning his MBA from the Acton School of Business in Austin, Texas. After graduation, he combined his passion for Socratic learning, educational entrepreneurship, and the outdoors and co-founded Williamsburg Learning. Nels lives in Saint George, Utah with his wife and f ive children.
A Story of Transformational Learning BY NELS JENSEN, CEO AND CO-FOUNDER, WILLIAMSBURG LEARNING
What will a young man do to win the heart of a girl? Well, if he’s confident and willing to put in the time, he might do something pretty creative. That’s exactly what Jeff did. Jeff didn’t start out confident. We met Jeff when he enrolled in online classes as a freshman at our private online high school. Very quickly, we could tell something was
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off. Jeff struggled to participate in class and complete projects. He was quiet and reserved with other students. A few months into the school year,
Jeff came to southern Utah to attend
Elevation, our outdoor leadership
program for youth. At Elevation, students camp for five days and take
part in a range of activities: meditation, yoga, archery, rock climbing, rappelling,
swimming, team challenges, and solo time in nature. It’s a transformational learning experience that many of our students look forward to more than Christmas.
When Jeff came to Elevation that first year, he dressed completely in black. He barely spoke to anyone and wouldn’t make eye contact. During group activities, he would linger in the background—close enough to observe but clearly not ready to be part of the group. He would carry a stick and whittle while other students socialized and
played together. Despite our best efforts to draw Jeff out of his shell,
E DU CATION
he wasn’t having it. We could tell he was troubled, but we didn’t know why. Eventually, we learned that Jeff ’s parents were going through a divorce, and his home life was quite painful. We knew we couldn’t fix any of Jeff ’s life challenges, but we could
watermelon. As it turned out, there was no watermelon to be found in the entire camp. Jeff walked into town and went door-to-door until he found someone willing to give him a watermelon. He was very proud when he delivered the prize to the birthday girl! That’s how Jeff went from being the shy kid in class to a role model for his fellow students, both academically and socially. More importantly, he broke out of his shell and learned how to enjoy being himself. We couldn’t be more happy for Jeff. At Williamsburg Learning, we create transformational learning experiences for youth. Jeff ’s story is one of the thousands of
"We teach students how to think, not what to think, and we create a culture of belonging where every student feels valued and accepted." – Nels Jensen
accept him unconditionally no matter how much he seemed to want to distance himself from the group. So that’s exactly what we did. Amazingly, Jeff kept coming back to online classes and to
Elevation every year throughout high school, and little by little, his shell began to chip away.
By his senior year, Jeff was almost unrecognizable compared to
the socially awkward freshman we’d first met. He grew confident and started creating a safe environment for other students, welcoming
those who were new and shy. He learned to play the guitar and sing,
composing his own songs and sharing them around the campfire. His academic performance soared, and he earned excellent marks on his ACT and other exams.
Once, when his ride fell through, Jeff walked eighteen miles from
Saint George to Veyo, where Elevation is held. He didn’t even flinch
transformations we’ve helped facilitate in students over the past ten years. We do this through an innovative curriculum taught by caring, inspiring mentors. We offer our accredited, transformational online courses
tuition-free by partnering with public schools and districts and
through Williamsburg Academy, our online, tuition-based private school. We also host educational adventure trips for students who
attend our online programs. Check out williamsburglearning.com to learn more, get involved, and spread the word.
Our mission is to prepare promising students for meaningful
lives as principled leaders. We teach students how to think, not
what to think, and we create a culture of belonging where every student feels valued and accepted. As a result, we get to witness stories like Jeff ’s.
about it—didn’t call his parents, didn’t sulk, just started walking. He showed some real grit.
Just before Jeff graduated, he met a girl he liked at Elevation.
It happened to be her birthday that week, and she was craving
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Southern Utah Business Magazine 33
The Villas at Ovation Sienna Hills Breaking Ground Soon Ovation at Sienna Hills is already growing. The active lifestyle village has announced the addition of twenty-five private villas. The new community is scheduled to open in fall 2020. “We are very excited to announce the Villas at Ovation Sienna Hills,” said Ryan Haller, Chief Development Officer at PDCo, the developer building the Ovation campus. “This is in direct response to the comments and suggestions we’ve been hearing from the local community about how we can better serve active seniors.” The Villas will range from 1,280 to 1,316 square feet of living space designed for those living active lifestyles. In total, there will be six floor plan options, each named for a famous southern Utah landmark. One of the first of its kind, Ovation Sienna Hills is a micro continuingcare rental community focused on wellness, fitness, and a full continuum of care. When completed, the development will feature the Villas along with the previously announced campus that will include multiple buildings featuring independent living, assisted living, and memory care. The development is near the corner of Washington Parkway and East Telegraph Street, just off Interstate 15 exit 13 in Washington City. “Those living at the Villas will find the best of both worlds,” said Haller. “Every home will have a full kitchen, 24/7 staff support, and access to onsite pickleball courts and to a community clubhouse for events. Plus, you’ll also have access to everything Ovation North and Ovation South offer.” “Ovation continues to invest in the people and economy of southern Utah,” said Pam Palermo, President of the St. George Area Chamber of Commerce. “The Villas is an exciting announcement not only because of the jobs it will create but also because it represents the newest opportunity for active adults to enjoy the wonderful lifestyle of our region.” “Just like at a country club, Villas residents will receive a culinary allowance good at any Ovation restaurant, bistro, or coffee shop,” Haller added. “That means you can cook for yourself in your own kitchen, join others in the Zion Clubhouse or outside for a barbecue, or take a short walk or ride over to Ovation North for a fine dining experience.” Restaurants include Millers@Washington, Bees Knees Bistro, and 1861 fine dining, named for the year the St. George area was settled. The Zion Clubhouse will feature a full kitchen, a fireplace for socializing, a patio, and everything residents need for a private party
or group activity. There will also be ample parking for visiting guests. The Zion Clubhouse will offer concierge services including drivers and golf carts to take residents anywhere they need to go on the Ovation campus. Next to the Zion Clubhouse, there will be two pickleball courts available for quick games and tournaments with friends and neighbors. Other Villas amenities include housecleaning services, interior and exterior maintenance, landscaping, and concierge services. In addition to the features and amenities of the Villas, residents will have access to the two-building Ovation campus including the Red Rock Courtyard, a rooftop deck, a business center, a library, a theater room, a convenience store, and a chapel. Residents will also be welcome at Cassidy’s, a billiards room named in honor of Butch Cassidy and the Sundance Kid, which in 1968 was partially filmed in the St. George area. “The addition of The Villas provides a new opportunity for active adults who want security and freedom but also want to know that help, services, and top-notch amenities are close by,” said Haller. “Having access to tai chi and yoga classes along with a pool and quality restaurants will be a nice perk.” Ovation originally broke ground in October 2018 and is expected to open in fall, 2020. An official groundbreaking ceremony for the newly announced Villas will be announced soon. Those interested in learning more can visit Ovation’s Reservation Showroom in the Pineview Plaza at 2376 East Red Cliffs Drive. Located near the movie theater, Ovation is open from 9:00 a.m. to 5:00 p.m. Monday through Friday and Saturdays by appointment. Information is also available at VillasAtOvation.com, by calling 435-429-0000, or by emailing siennahills@ovationbyavamere.com.
Ovation Showroom: 2376 E Red Cliffs Drive - St. George, UT 84790 Monday – Friday 9am to 5pm, Saturdays by appointment
For more information contact Ovation: 435-429-0000
www.VillasAtOvations.com – siennahills@ovationbyavamere.com 34 Southern Utah Business Magazine
Fall 2019
FINANC E
BY DAVE HALL
Dave is a husband, father, and serial entrepreneur. He has been working as a CPA and prosperity advisor for over twenty years. During his career, Dave has made helping others his passion. His latest project is the Prosperity Academy+ financial literacy membership site. This site is designed to help teach the basics of finance and to provide the tools needed for the average American to become financially free.
Have you ever signed up for a financial program only to realize you’re expected to eat rice and beans and live in poverty for years in hopes of someday having a better life? Most financial programs are based on this principle, but I have found that these programs don’t work for most people. Luckily, you won’t have to live like this to achieve financial success in your life because I have discovered a better way.
CHANGE YOUR MINDSET TO SOLVE YOUR MONEY PROBLEMS
Whether you realize it or not, your mind is critical to your success with money. In fact, it is the one thing that holds most people back from financial success. Your attitude towards money started years ago with the way your parents approached their own finances. I was raised in a family where we never had enough money; therefore, money became a very negative thing for our family. My dad was very contented with our financial situation, and my mom was always hoping for something more. Because my parents held contrasting financial outlooks, they had very few conversations about money, and on the rare occasion when these conversations took place, they usually ended up fighting. I realized I had two options: I could repeat the same behavior my parents had modeled for me, or I could make a commitment to change. I chose to change, and if you want to take the first step towards financial freedom, that is what you need to do also. Each of you have your own story and have formed your own attitude towards money, but the sooner you can start having a positive attitude towards money, the sooner you will be on your way to financial freedom.
HAVE MORE MONEY WHILE MAINTAINING YOUR LIFESTYLE
Most of you are wasting money each month because of a lack of planning. When you fail to plan, you will spend much more for a product than you normally would. Let me give you an example. You have a refillable water bottle, and when you remember to bring it with you, you can get your water for free. What happens if you don’t plan, and you leave your bottle at home? You are now forced to buy a bottle of water at places like a convenience store, a sporting event, or an airport. This same water you were getting for free will now cost you as much as four dollars. This is four hundred times more than you would have paid for the water. There are so many things you can do to save money on the expenses you have each month. Consider using coupons, waiting for sales, improving your credit score to lower the interest you may be paying, buying used, borrowing what you need, or renting what you need. All of these are great ways to help you save money each month and still maintain your current lifestyle.
IMPROVE YOUR FINANCIAL SITUATION WITHOUT SPENDING LESS MONEY
One of the biggest enemies to financial success is contentment. If you aren’t where you want to be financially and can’t see a way out of it, it is because you can’t see the big picture and realize there is a different life for you than the one you are currently living. As I mentioned before, I get it because this is where my dad was for years. Instead of doing something to improve our family situation, my dad wasted his time on unproductive things. The key to improving your financial situation without spending less money each month is to continue to educate yourself or to start a side business. Either of these will allow you to earn more money in the future. There are plenty of jobs and businesses out there where you can earn more money, but you need to get the motivation to prepare yourself for these opportunities. Now that you can see how simple it is to achieve financial success, it’s time to stop making excuses. By using what you have learned in this article, you can start making changes to improve your financial situation today.
Three Secrets to Financial Freedom THAT DON’T INCLUDE EATING RICE AND BEANS Fall 2019
Southern Utah Business Magazine 35
MARKETING
BY BRENDAN DALLEY
If you are thinking about buying booth space at an expo or if you are currently selling products or services at an expo, the following article is for you.
Selling products and services at an expo has some very unique advantages over retail or catalog sales. It is one of the fastest ways for a vendor to get his products into the hands of potential customers, and it also provides a vendor with immediate feedback on quality and pricing (too high or too low) while supplying fertile ground for additional product ideas. For these reasons, I have taken a more scientific approach to selling at expos. My motivation is simple: If I am going to spend money on a booth and stand on my feet for several days in a row, I had better grow my business. The following techniques and tactics have been proven to increase sales. Results will vary based on your industry, your commitment, your practice, and your product, but I can promise you that if you take the following information, tweak it to fit your needs and test it for positive results, it will work. Over time, you will also discover new ways to improve your sales process and/or your products.
FIRST, SET GOALS
Your first goal is to break-even, which means you need to know exactly how much to sell in order to cover your booth cost, your products, and your employees (if you are paying people to help you). Your second goal is to determine how much product you need to sell in order for you to consider the expo a success. Would you feel successful if you earned a couple hundred bucks? Received validation and feedback on your product? Networked with other entrepreneurs? The goal is different for everyone, so find a goal that feels realistic and attainable to you. Write it down, visualize it, and allow yourself to feel what it is like to achieve it; then go to work.
THINK CAESAR’S PALACE
Have you ever been to the Forum Shops at Caesars Palace in Las Vegas? If you haven’t, you should, and if you have, go again and pay attention to the window displays. Time, effort, and money go into those displays. Why? Because the next store down is competing for each shopper’s attention (and money). Keep this in mind as you set up your expo booth. Ask yourself, “What can I do to draw expo patrons to my booth?” You don’t need to spend a lot of money, but you do need to spend some time and effort designing your booth to get people to stop, look, and engage.
CREATE FLOW Find ways for people to interact with you and your products. Part of the design process is to create a natural, free-flowing movement around your booth space. What do you want people to see first? What makes sense for people as they are interacting with your 36 Southern Utah Business Magazine
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M A R K ETING
products? Which d i re c t i on w i l l people be coming from? Do you need multiple entry and exit points? Where are you during this process? Too many vendors park themselves on a seat behind their booth (table), which creates a physical and psychological barrier. People feel more comfortable and are more interactive when you are standing in front with them. And yes, you need to wear comfortable shoes and get a foot massage later that night!
ASK AND ENGAGE
Asking questions is probably the most effective and the most difficult thing you can do to get someone to stop and engage with you. It can be challenging to find the right question to ask expo shoppers, especially since a lot of questions come across as “Captain Obvious” questions: questions that can be answered only one way. Here’s one I heard not too long ago: “Do you like to feel good?” There’s only one way to respond to that question unless you have some
serious mental issues. It is much better to ask yes-no questions that clarify. A person’s response to this type of question will determine the direction you can take the conversation to increase his or her interest in your product or service. This takes practice and courage, but when people feel like you have their best interest in mind and are willing to listen to what they have to say, they are more likely to buy from you.
DON’T TAKE IT PERSONALLY
Not everyone is going to buy from you, and not everyone is going to like your product. Don’t take it personally. Instead, learn from it. If you are getting a lot of no answers, analyze what you are doing and change your approach. Observe how people are interacting with your booth, look what they are buying from other vendors, or determine if they are buying at all. Ask better questions and get better clarification on why people are showing up to the expo. Walk around and see what other booths are doing. Selling at expos is not about having a perfect product or system; it’s a process of continuous improvement and change!
Fall 2019
Southern Utah Business Magazine 37
NET WO RKING
A VISIONARY LEADER EMPOWERING OTHERS TO SUCCEED BY DON WILLIE, EXECUTIVE DIRECTOR, DIXIE STATE UNIVERSITY'S TECHNOLOGY, INNOVATION, AND ENTREPRENEURSHIP CENTER
Several years ago, I conducted a straw poll of my colleagues. I asked, “When in modern history did Utah’s economy take off ? Was it a single event that propelled explosive economic growth or a series of events that culminated over time?” I was surprised by the thoughtful, varied, and unique responses from some of the state’s top economic and community leaders. If I conducted the same straw poll in St. George today, I wonder what the results would be. What events in recent history have propelled St. George to emerge as a strong economic player in Utah and the western United States? Some might cite changes to the infrastructure: construction of reservoirs in the area or the expansion of I-15. Some may say master planned developments or outdoor recreation opportunities while others might credit the growth of Dixie State University or the expansion of Intermountain Healthcare.. All of these answers are correct. Each is a single event or project that has had a significant impact on the strength and vitality of the southern Utah economy. Together, these events have raised the standard of living, the quality of life, and the economic strength of St. George City and many parts of Washington County. But these events don’t happen on their own. Visionary leaders in both the public and private sectors—leaders who are bold, challenge the status quo, and respect the past while keeping all doors open for the future—are the threads that tie each of these events together. While I could highlight dozens of leaders in the St. George area who have played a role in these generational projects, I want to highlight one particular leader who is a great economic asset to southern Utah: Pam Palmero, St. George Area Chamber of Commerce President and CEO. Pam is a once-in-a-lifetime experience for our community. Although she is moving to another chapter in her life, the St. George area will be changed forever because of her leadership. Soon after she took the helm of the chamber in 2016, Pam was recognized by numerous economic leaders at the state level, which brought interest, resources, and action from the Utah Governor’s Office of Economic Development, World Trade Center Utah, the Economic Development Center of Utah, and others. She built strong relationships through collaboration that allowed support for small 38 Southern Utah Business Magazine
Fall 2019
businesses to flow into the area. When I asked Pam what her most proud accomplishment was during her time as president and CEO, her response perfectly aligned with her actions: “Empowering others to succeed.” Everything Pam has accomplished over the last three years has been in the name of empowering others to succeed. Pam has empowered local businesses by increasing chamber membership by 150 businesses since 2016. She co-founded the Women’s Influence Center, accelerated the Young Professionals of St. George, and launched the community mastermind group that brings together community leaders to address tough issues in our community. Pam launched a women in business training that has supported dozens of female entrepreneurs throughout southern Utah. Pam also established the successful Small Business Summit and Business Expo. Together, she and Susi Lafaele successfully navigated the leadership transition for the Washington County Fair and rebuilt this flagship event from the bottom up. In addition to growing many aspects of the chamber of commerce, Pam has dedicated time and resources to elevating other business Don was appointed service providers in the area. She built a strong Executive Director partnership with the Business Resource of the Dixie State Center at Dixie State University, helped grow University Technology, the Start STG monthly entrepreneurship Innovation, and Entrepreneurship meetup, and supported the growth of Silicon Center in April Slopes St. George. 2018. He oversees the Pam envisioned, organized, and launched St. George Business the Cairn Symposium, a global annual event Resource Center located that brought together industry, political, and at DSU. Don holds community leaders to discuss the convergence a Masters Degree in Public Administration of science, technology, engineering, and from the University of entrepreneurship in southern Utah. The Cairn Utah with an emphasis Symposium held its first successful conference in international on Tech Ridge earlier this year. management. He is Pam Palmero has left an indelible mark on the founder of the Emerging Leaders the St. George area economy and community. Initiative of Utah She is a bold leader, a bridge builder, and and serves as a board collaborator. Most importantly, she loves the St. member at the Utah George area and the businesses that make our Alliance for Economic economy vibrant and strong. Thank you, Pam, Development. Don for your leadership, your dedication, and your owns two small unwavering desire to make this community a business and is active in local and state politics. great place to live, work, and play.
CALENDAR OF EVENTS OCTOBER 2019 OCT CHAMBER TRAINING LUNCHEON 9 “MODERNIZE YOUR BUSINESS” 11:30 AM - 1:00 PM Dixie Tech - 610 S Airport Rd St George, UT 84770 Join us for our Training Luncheon featuring Peter Fuller, co-owner of Camber Dynamics. This training will show you how to use inexpensive, easy-to-operate software tools to automate, organize, and streamline the mundanity of your job/business. Fees/Admission: $15 Chamber Members $20 Non-Members For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
OCT SOUTHERN UTAH REGIONAL 17 CHAMBER GOLF TOURNAMENT 8:00 AM - 2:00 PM Sky Mountain Golf Course - 1030 N. 2600 W. Hurricane, UT 84737 Join regional Chamber of Commerce organizations at the SURCC Golf Tournament. Check in begins at 7:00 am with a Shotgun Start at 8:00 am. The $50.00 registration fee includes 9 holes of golf with cart, lunch and guest speaker, renowned author and lecturer, Rand H. Packer. Fees/Admission: $50 For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
OCT CHAMBER’S COMMUNITY 18 ACTION COMMITTEE FORUM 7:30 AM - 9:00 AM SelectHealth Auditorium - 1424 Foremaster Drive St. George, UT 84790 Our Chamber’s Community Action Committee is holding a breakfast forum. The Utah Taxpayers Association will talk about what Chamber members need to know regarding the current tax reform efforts at the legislature open to our businesses & public. Breakfast will be served. Fees/Admission: Free For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
OCT MEET THE CHAMBER AT LIVE 23 WELL CENTER
SPONSORED BY:
NOV SIMPLE STEPS FOR STARTING 14 YOUR BUSINESS
11:00 AM - 1:00 PM Live Well Center - 652 S. Medical Center Drive St. George, UT 84770
3:00 PM - 4:30 PM Atwood Innovation Plaza - Classroom 110 453 S 600 E, St. George, UT 84770
Live Well Center will be hosting you to lunch and a tour of our fitness and training facilities where you’ll meet our trainers, dieticians, doctors and support team. Our mission is to help you get well, stay well and live well for the rest of your life. Health is the most important gift you can give yourself, so why wait? You can start now! Dixie Regional's LiVe Well Center has more than 40 weekly fitness classes and evidenced-based biometric assessments that will help you Get Well, Stay Well and LiVe Well for the rest your life.
Do you have a business idea but not at all sure where to start? Come to this free workshop put on by business start-up experts. Business 101 skills – all the things you'd get from a business degree, condensed into 45 minutes. Networking with local experts and other prospective entrepreneurs. Q&A after the presentation, including the chance to sit down 1-on-1 with experts that can help you develop your idea.
Fees/Admission: Free
Fees/Admission: $15 Chamber Members $20 Non-Members
For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
OCT CHAMBER PROFESSIONAL 30 WOMEN’S INSPIRATION LUNCHEON 11:30 AM - 1:00 PM Best Western Abbey Inn - 1129 South Bluff Street St George, UT 884770 Building Each Other up to Break Through the Glass Ceiling. Panel discussion featuring our Women’s Influence Center Board. Lunch sponsored by Cherry Creek. Fees/Admission: $15 Chamber Members $20 Non-Members For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
NOVEMBER 2019 NOV CHAMBER BUSINESS 12 AND BAGELS
For more information, call the Business Resource Center at (435) 525-1242, or go to southernutahbusiness.org
NOV 2019 JUBILEE OF TREES 21 LUNCHEON 12:00 PM - 1:00 PM Dixie Convention Center - 1835 Convention Center Drive, St. George, UT 84770 Join us at this year’s Jubilee of Trees Chamber of Commerce Luncheon! Supporting the advancement of Neuroscience Services at Dixie Regional Medical Center. Buffet food line opens at 11:45am. Fees/Admission: $15 Chamber Members $20 Non-Members For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
7:30 AM - 9:00 AM DSU Training Room - 136 N. 100 E. St. George, UT 84770 During this event, you’ll have the opportunity to give a 30-second business commercial to a packed room of attendees. The open networking continues after a continental breakfast and raffle. Fees/Admission: $5 Chamber Members $10 Non-Members For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
To learn more about Community Events, please visit www.stgeorgechamber.com Fall 2019
Southern Utah Business Magazine 39
REALTORS
40 Southern Utah Business Magazine
BUYERS
Fall 2019
SELLERS
LENDERS
DEVELOPERS