S PRI NG 2019
GROWING GREEN
Upgrade Your Business and Your Bottom Line with Utah’s New C-PACE Program
FAIRNESS IN BUSINESS Where Better Business Begins
WELCOME TO UTAH
The Importance of Tourism, Film, and Outdoor Recreation in Utah
Southern utah university SUU Continues to Grow with New Entrepreneurship and Business Analytics Programs Spring 2019
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INNOVATE. CREATE. LAUNCH. CNC Laser Cutters / Engravers, 3D Printers, Professional Printing and Vinyl Cutting, Sewing and Embroidery, Electronics
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WHAT'S INSIDE
SPRING 2019
10
22
COVER STORY: SUU Continues to Grow with New Entrepreneurship & Business Analytics Programs
FEATURES TOURISM
Bicycles or Scooters? Both are Great Choices in St. George.................... 9 TOURISM
The Importance of Tourism, Film, and Outdoor Recreation in Utah................ 10 ENTREPRENEURSHIP
Inspiring the Next Generation of Entrepreneurs.......................................12
16
ENTREPRENEURSHIP
The Story of TallSlim Tees...........................................................................14 SOCIAL RESPONSIBILITY
Growing Green...............................................................................................16 ETHICS
Where Better Business Begins...................................................................20 COVER STORY
Southern Utah University: Education Designed for the Future................22 ECONOMICS
Moving On: Why do Workers Move to Washington County?.................... 28 WOMEN IN BUSINESS
Shelly Crow-Planet Beach............................................................................30 MEDICAL TECHNOLOGY
Med Tech @ Dixie Regional Medical Center............................................. 32 MARKETING
Root For Kids: Nurturing Strong Beginnings..............................................34
20 COLUMNS Editor Message...........................................................6 Small Business Section..........................................18 Allies Business Profiles..........................................24 St. George Chamber of Commerce.......................36 Events Calendar......................................................38
The publisher is not responsible for the accuracy of the articles or advertisements in Southern Utah Business Magazine. The information contained within has been obtained from sources believed to be reliable. Neither the publisher nor any other party assumes liability for loss or damage as a result of reliance on this material. Appropriate professional advice should be sought before making personal, professional, or financial decisions. Outside of our staff authors, articles written by providers or professionals are invited authors and represent the opinions of that particular individual, business, group or organization. If an article is a paid advertisement, we will place the word “Advertisement” or “Advertorial” to identify it as such. ©Copyright 2019.
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MESSAGE FROM OUR EDITOR I love spring for a lot of different reasons: The weather is warming up (but it’s not too hot yet), the golf courses are turning green, the Masters in Augusta will be taking place, and baseball begins its 162 game schedule (with high hopes for a few extra games in the postseason). Some of you may know that in the early 2000s, I coached baseball for Dixie High School. For the six years I coached, I faced various unknowns. I never knew who was going to show up, how the team would mesh, who would be the hard cut, how the region was going to stack up, and how the weather would treat us, especially during tryouts and preseason. Every year was different. Some years, we would be in shorts and t-shirts wearing plenty of sunscreen. Other years, we would be in long sleeves and rain gear trying to figure out how to keep the field dry enough to get in some practice time. It wasn’t uncommon to experience cold, bone-soaking rain one day and bright, blistering sun the next. The other coaches and I spent a fair amount of time figuring out how to work with and around Mother Nature. One particular year, winter decided to extend itself into our first tournament. Numerous games had to be postponed due to snow—yes, snow. I can remember having industrial heaters that looked and sounded like jet engines in the dugout to keep us alive. (Well, it felt that way!) Looking back, I can see how my coaching experiences taught me many lessons that helped prepare me for business and for life. For instance, I learned that I must adapt to changing conditions because I never knew what life was going to throw at me. I learned that life was full of unknowns, so at the end of the day, I had to prepare myself for what I could control and do my very best with what I was given. The lessons I learned while coaching baseball are messaged in each of the articles found in Southern Utah Business Magazine. We had you and your business in mind as we planned, organized, and prepared this spring issue. Each article presents information that will help you prepare for and adapt to the ups and downs that are part of your business world and part of your life. Ultimately, we want you to do and be your very best at whatever you choose to do! Brendan Dalley, Editor editor@subizmag.com
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GROWIN G TOGETHER SIN C E 1992 THE VISION OF SOUTHERN UTAH BUSINESS MAGAZINE
is to elevate and advance economic growth and development in Southern Utah by showcasing and supporting local industries. SUBM is committed to fostering a culture of courageous leadership, supporting cutting-edge entrepreneurs, and being an advocate for tenacious service.
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Bicycles
TOU R ISM
or or
Scooters?
Both are Great Choices in St. George
BY JON PIKE, MAYOR - CITY OF ST. GEORGE
Jon Pike was raised in Salt Lake City and received a bachelor’s degree in finance from the University of Utah and an MBA from Westminster College. Jon has worked in several positions with Intermountain Healthcare since 1990 – and since 1995 here in St. George. He currently works as the regional operations director for SelectHealth. In 2007 Jon was elected to the St. George City Council and in 2013 he was elected as Mayor of St. George. Jon loves singing, playing the piano, organ, and guitar, as well as water and snow skiing, motorcycling, and walking or biking on St. George’s many trails. Jon and his wife Kristy have five children and one grandchild.
I love springtime. All around, we see nature bolting into action. Step outside and feel the warmth on your skin. Take a deep breath and think of the possibilities. There is so much to do in the spring—and you can do a lot of it without having to step inside a vehicle. In the City of St. George, so many alternative options for transportation have emerged. In 2018, the Zagster Bike Share program was launched. At several locations throughout St. George, you can rent a bike using the Zagster app. Those who live east of Bluff Street and seek a non-driving solution to reach the west side of town are encouraged to utilize the new pedestrian/ bicycle tunnel that goes under Bluff Street and comes out near Sunset Corner. The more adventurous (and skilled) are urged to check out Snake Hollow St. George Bike Park. Designed by our talented Parks Planning Division, the sprawling 80-acre complex contains hundreds of features and four skills zones: Rattler’s Revenge (dirt jump zone), Snake Den (pump track and skills loop), Venom Drops (gravity skills), and Sidewinder Slopestyle (gravity jump trails).
“We have seen the mountain bike scene explode in St. George over the past decade. As a city, we realize that it's a big reason people are moving to and visiting our area,” said Marc Mortensen, Supportive Services Director. “Creating a legitimate bike park to complement what we already have was a no-brainer—and what a great opportunity to get kids outdoors and exercising.” Snake Hollow is far from complete. Construction on the new National Interscholastic Cycling Association (NICA) loop begins
this year and should allow the bike park to host high school championship events. The Washington County Tourism Office has been a great partner in this endeavor, helping to finance a park that is now the envy of the region. Snake Hollow is the only year-round bike park in Utah and welcomes a mixture of residents and tourists. Remember, the bike park is closed at dark and when trails are wet, and helmets are required. People who seek less exertion but who still want to be outside on wheels have another exciting option. In March, Spin electric scooters became available for rental citywide. You must first download the Spin app (like Zagster, this is app-driven). You’ll pay a dollar to unlock the scooter and then pay an additional 15 cents per minute of scooter usage. Your ride terminates whenever you choose.
You can ride to most places in the city. When you are finished, simply stand the scooter up and out of the way, but please don’t leave scooters where cars can run over them or people can trip over them. (Some locations—football stadiums, skate parks, bike parks, and parking garages—are prohibited. The scooters will not operate in them.) Remember, safety first. Like bicyclists, scooter riders are asked to wear helmets. Pedestrians always have the right of way, so be on the lookout for them, and there should be only one rider per scooter.
With the beautiful scenery and mild climate of southern Utah to enjoy, you may discover that choosing an alternative form of transportation to and from your area destinations is healthy, easy, and fun—plain and simple! Spring 2019
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TOURISM
The Importance of
Tourism, Film, and Outdoor Recreation in Utah
BY VAL HALE, EXECUTIVE DIRECTOR, UTAH GOVERNOR’S OFFICE OF ECONOMIC DEVELOPMENT
W
hen speaking to audiences, Vicki Varela, managing director of the Utah Office of Tourism, likes to say that Mother Nature played favorites with Utah. Anyone who has witnessed the majesty and grandeur of Utah’s Mighty Five national parks would have a difficult time arguing with that assessment. Southern Utah has been endowed with some of the most beautiful real estate on planet earth. Fortunately—and unfortunately—the secret is out about this ruggedly spectacular corner of the west. Each year, millions of people from around the globe flock to Arches, Bryce, Canyonlands, Capitol Reef, and Zion national parks. Along the way, they also visit our state parks and other attractions.
The good news is that these tourists support local communities as they enjoy accommodations, meals, entertainment, and southern Utah’s hospitality. In fact, tourism is the primary economic driver for many rural communities throughout Utah. The bad news is that insufficient infrastructure and resources to manage large crowds can sometimes overwhelm Utah communities.
Most people, I believe, have a basic understanding of the pros and cons of tourism. From my vantage point in the Utah Governor’s Office of Economic Development, I’d like to share some significant and impressive economic benefits stemming from tourism, film production, and outdoor recreation in the state of Utah. In 2018, tourists spent an estimated $9.3 billion in our state, which generated about $1.3 billion in new state and local tax revenue. Broken down further, about $700 million of those tax dollars went to state coffers, and $600 million went to local counties and 10 Southern Utah Business Magazine
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TOU R ISM
communities. Put another way, each household in Utah receives about $1,375 of tax relief each year thanks to revenue generated by tourists.
Utah’s legislators have realized how vital tourism is to our economy and have helped spur growth by allocating resources to promote tourism via the Tourism Marketing and Performance Fund (TMPF). At the beginning of 2019, TMPF tourism funding was $21.6 million per year. That fund is used to promote our state’s tourism in key markets, both domestically and internationally. You may have been watching TV in a hotel room in Los Angeles and seen an ad touting Utah’s national parks or world-class ski resorts. Or you may have been walking by Big Ben in London only to see a taxi passing by wrapped with a picture of Utah’s Delicate Arch. The Utah Office of Tourism uses sophisticated strategies and state-of-the-art technologies to attract tourists to the state and track their activities while they’re here enjoying our scenery and communities. The result is a highly successful effort that increased Utah’s tourism revenues by 7.2 percent last year, compared to 4.6 percent nationally.
Utah has a long history in film. With over 1,400 movies created in-state since the 1930s and as the home for the Sundance Film Festival since its inception in 1978, Utah has an undeniably deep and lasting commitment to the entertainment industry. Just last year, there were 538 Utah film permits, with 69 percent of those occurring outside the Wasatch Front. The scenic backdrops of Utah often play a starring role in films, television series, and commercials, introducing millions of viewers from around the world to our state. New studies show that 35 percent of Utah tourists were influenced to visit the state because of a film or television series filmed in Utah. The Motion Picture Incentive Program, created through statute in 2011, offers incentives to film productions that hire local crews and use local businesses, yielding $239
million in taxable sales and creating more than 5,500 jobs. The Legislature has also recognized the significant economic impact of outdoor recreation, recently creating the Outdoor Recreation Infrastructure Grant program. These grants are funded by a small percentage of the transient room tax, which generates about $5 million per year. Local communities may submit grant applications for outdoor recreation infrastructure improvements. They must also be willing to match the grant with local funds. Over the last four years, this legislative grant has infused $7 million in 22 Utah counties through 101 projects with a combined value of more than $43 million. With a sixto-one return on investment, it’s clear Utahns value recreation and truly live Life Elevated. Now that you’re armed with this economic information about tourism, film, and outdoor recreation in Utah, perhaps you’ll view our tourists a little differently. They’re not only our guests in the state but they’re also bringing with them significant amounts of money that, in turn, will help fund our schools, build and maintain our roads, and support other government programs. Utah is already known as a friendly state. To reinforce that reputation, let’s smile, tip our hats, and help make tourists feel welcome so that they will come again.
35 PERCENT OF TOURISTS VISIT UTAH BECAUSE OF A FILM OR TV SERIES THAT WAS FILMED IN THE STATE
SINCE 1930, OVER 1,400 MOVIES HAVE BEEN FILMED IN UTAH
Val Hale is the executive director of the Utah Governor’s Office of Economic Development (GOED), which promotes state growth in business, tourism, and film. He received his bachelor’s degree in public relations in 1981 and a master’s degree in communications in 1987, both from BYU. A successful leader, Hale has made many cherished contributions to the Utah Valley area throughout his career. Most recently, Hale has drawn from his many years of service to author Living a Life That Matters: 7 Keys for Purposeful Living. Hale and his wife have three children and 11 grandchildren, and they currently reside in Orem, UT. Spring 2019
Southern Utah Business Magazine 11
e ntrepren eu rs hip
Inspiring the Next Generation of Entrepreneurs BY DON WILLIE, EXECUTIVE DIRECTOR, TECHNOLOGY, INNOVATION AND ENTREPRENEURSHIP, DIXIE STATE UNIVERSITY
Growing up in a family of educators meant that side-hustles were a way of life. When my father wasn’t teaching or spending time with our family, he was working a side-hustle. My mother, for as long as I can remember, worked a part-time job to earn money to take our family on trips to California, Montana, Boston, and London. Whether it was to put food on the table, to pay the mortgage, or to experience the world, my parents leveraged their skills, knowledge, and talents to provide for our family and increase our quality of life. Like all other kids, I always looked forward to the summer break because it meant summer 12 Southern Utah Business Magazine
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camps. These camps served as mini launch pads for my next great idea—my next business. After an arts and crafts class one day, I raced home, scoured the garden for “house shaped” rocks, and painted them like little village houses. With these freshly painted rocks on a tray, I sprinted door to door, attempting to convince any prospective buyer that they needed one of my painted rocks. Somehow, I managed to make a few sales, and by the end of the day, I was out of rocks. As a child with limited financial resources, I learned quickly that I could monetize these summer courses and earn some fun money. After a few successful (and many unsuccessful) enterprises, my sister and I launched our first snow cone stand just a couple of blocks away from a local university. As young kids, we had the power of persuasion on our side. We made posters, danced near the road to get the attention of potential customers driving by, and perfected our signature snow cone—a little ice with a lot of syrup (just the way every kids likes it). With our developing muscles, we would hand crank the machine until exhaustion took over. Day one proved fruitful, with our total sales reaching $80. We reinvested our revenue to purchase new equipment, supplies, and flavors, and our summer gig continued to grow. Earning money for myself was rewarding, but more rewarding was the satisfaction of doing something new and difficult. It was incredibly
rewarding to start a business. I learned how to sell, communicate with others, work hard, manage money, and work in a team. The lessons I learned from running my own “businesses” as a child have aided me greatly throughout life. Every child should have the opportunity to start and run a business. I believe that helping a young child launch a sidehustle during the summer or even on the weekends can be an extremely transformative experience. I’m not referring to household chores for which children get paid but something that helps them interact with neighbors and gets them outside of their comfort zone. This summer, let’s take the time to inspire and support the next generation of entrepreneurs. The Business Resource Center at Dixie State University is excited to team up with Kids Launch St. George to teach kids the basic principles of business and then to help them sell their products or get consumer feedback at our semi-annual kids market. Head on over to kidslaunch.org for more information and to sign up for our classes and markets. Whether you are a relative or neighbor, take the time to inspire your child, grandchild, brother, sister, cousin, or friend. And if you happen to pass by a kid out pounding the pavement or working to launch a business, be sure to stop. Let them practice their customer service skills, and support their next trip to Disneyland.
SALT LAKE CITY
DENVER
e n t r e p r e neu rship
For more ideas and support, contact the Business Resource Center at Dixie State University or email businesshelp@dixie. edu. Facebook and Instagram @Business Resource Center at Dixie State Don was appointed Executive Director of the Dixie State University Technology, Innovation, and Entrepreneurship Center in April 2018. He oversees the St. George Business Resource Center located at DSU and the DSU Innovation Plaza. Don holds a Masters Degree in Public Administration from the University of Utah with an emphasis in international management. Don previously served as the Managing Director at the World Trade Center Utah. He is the founder and former director of the Emerging Leaders Initiative of Utah and serves as a board member at the Utah Alliance for Economic Development. Don also owns two small business and is active in local and state politics.
LOS ANGELES
PHOENIX
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e ntrepreneu rship
THE STORY OF BY DAN DECEUSTER OWNER & FOUNDER, TALLSLIM TEES
I am six and a half feet tall. Before you ask, yes, I played basketball in high school, and the weather up here is a balmy 76 degrees. Encountering the routine tall-guy questions has never been a big deal to me, but there are other problems that have plagued me most of my life. Cars are generally difficult. Ceiling fans are the enemy. But the worst problem of all? Clothes. You see, some brilliant person in the fashion and apparel industry decided about thirty years ago that guys who grow taller than most also grow wider than most. Hence, the birth of the big and tall era. Don’t get me wrong—this was great for the dozens of NFL linemen across the country. I’m sure they really appreciated being catered to for once. What about guys like me who are really tall but not really big? Do any department stores have slim and tall sections? As it turns out…no, they don’t. Tall, skinny guys have always been on the short end of the stick when it comes to clothing options. Back in 2014, I was lamenting the loss of a particularly good t-shirt that had shrunk in the wash. At the time, I was operating a successful entrepreneurial venture in e-commerce and had a background in digital marketing and web design. It suddenly dawned on me that I was in the perfect position to fix one of my life’s greatest struggles, so I set out to do just that. The first thing I had to do was find a decent fitting t-shirt and get some measurements. After getting a good feel for the dimensions and measurements I was going to need for my new brand, I had to find a manufacturer. This was an incredibly frustrating experience because I was going to do two things they all hated: make custom sizes and produce 14 Southern Utah Business Magazine
Spring 2019
low volumes. As a result, no one wanted to work with me. I eventually found a supplier in China that was willing to make custom sizes in the quantities I would need. That’s when the really frustrating part began. Over the course of several months, I received over 20 samples of t-shirts. I tried different sizes, different materials, different styles. It was a very lengthy process, but it culminated in the perfect shirt. Once I put that final sample on, I knew it was ready to go. TallSlim Tees was born. I launched with short sleeve t-shirts. They came in round or v-neck, in five colors, and in just two sizes. It wasn’t a big operation, but it was a start. I was blown away by the immediate positive response. All the feedback I received was positive and asked for one thing: more. Over the past five years, I’ve added more sizes, more styles, and more colors. At this point, I carry more than just tees. The selection includes sweatshirts, polos, and more. My shirts have been on professional athletes, Olympians, celebrities, and other tall, thin men across the country and the world. Sometimes, I have to pinch myself because I can hardly believe how successful my brand has become. I have truly enjoyed the journey, and it’s been humbling to realize I’ve played some small part in making lives better. I’m excited for the next five years and beyond to see what’s in store!
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SOCIAL RESPO N SIB IL IT Y
BY JUD BURKETT
Growing
Green
Upgrade Your Business and Your Bottom Line with Utah’s New C-PACE Program
Y Jud spent over 20 years working as a photojournalist, reporter, and editor at the Spectrum & Daily News before embarking on a career in marketing and advertising. He is currently the vicepresident of marketing at ACES Companies. He’s an avid trail runner and enjoys spending time hiking through southern Utah and boating at Lake Powell with his wife, Jill, and their two sons, Ethan and Max.
ou’ve thought about adding solar to your business. After all, who doesn’t like the idea of a lower power bill, especially when you know just how much you spend on electricity and added fees like “demand charges” every month? Maybe you dread the longer nights of winter when the old sodium-vapor lights you keep on over the parking lot outside your business stay on longer and the old furnace in your basement goes through natural gas like a frat boy goes through beers.
You recognize you could save money by making some capital investments in the building surrounding your business, but who wants to come up with a down payment for those improvements or add that kind of debt to the books? That’s where C-PACE can help.
According to the State of Utah’s website, Commercial Property Assessed Clean Energy (C-PACE) is a “lowcost, long-term financing option for energy efficiency, renewable energy, and water conservation projects on commercial buildings.” “C-PACE is a true zero down, 100 percent financing option that allows business owners to reduce their energy bills, improve our air quality, and grow our economy,” said Shawna Cuan, Managing Director of Energy Efficiency and Renewable Energy at the Utah Governor’s Office of Energy Development. “GOED administers C-PACE and provides administration services to all involved.” It sounds complicated, but in a nutshell, C-PACE provides funding for Utah business owners and non-profit organizations who want to make energy or water saving improvements to their buildings and businesses with no upfront cost or risk. The business must be in a Utah city
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Lighting at St. George Shuttle shown before (top photo, taken July 31, 2018 at 10:07p.m.) and after (bottom photo, taken March 28, 2018 at 10:40 p.m.) LED lighting was used to replace all the old indoor fluorescent and outdoor parking lot lights. Photos taken using a Canon EOS 5D Mark III with a 24mm lens. ISO=3200; Shutter Speed=1/320; Aperture=f2.8.
SOC I A L R ES P ONSIBILIT Y
improvements to your retail store. It can also be used to replace older, less efficient HVAC systems, boilers, water heaters, water fixtures, and even elevators and escalators.
C-PACE funding can also cover the costs of improvements directly related to eligible improvements, so if you need or want to replace your warehouse’s roof or install covered parking in order to install solar panels, all those additional costs would also be eligible for C-PACE funding. With low, fixed rates, the funding is paid back over as much as thirty years, and typically, no personal guarantee is required. The funding costs also stay with the building—not with your business. If you decide to expand the business and need to move into a larger facility, you can leave behind the C-PACE costs as well.
“It’s like getting a home equity line of credit on the building surrounding your business,” said Ty Haguewood, Director of Commercial Sales at ACES Companies. “When you take into account the savings most business owners see from improving their energy efficiency or upgrading to solar and you add in things like federal solar tax credits, going green means more green on their bottom line for a whole lot of local business owners.” or county that has opted into the program, and St. George recently became a participating municipality.
“We had ACES Companies come in to upgrade the lighting throughout our entire facility to LED,” said CJ Wade, owner of St. George Shuttle. “We initially funded the project through traditional lending sources, but with St. George City now participating in C-PACE, ACES showed us we could retroactively apply. We like how the numbers look, even after the fact. Not only is our entire property brighter and the lighting so much cleaner looking, we’re also excited to see our yearover-year savings. With C-PACE, we’ll see the amount we’re saving on electricity be greater than the cost of the funding, so we’re coming out ahead every single year. “It’s a total win-win,” Wade added. “With the added landscaping we did and all the other improvements to the property, St. George Shuttle looks and feels so much better. It helps us achieve our goal of giving our customers joy in the journey. At the end of the day, when the whole project provides a positive return on investment with C-PACE, we’ll be totally ecstatic.” You can use C-PACE on a variety of projects—from installing solar panels and electric vehicle chargers to an office building to upgrading the light fixtures throughout a warehouse or car dealership to LED to adding insulation, smart thermostats, and other energy efficiency
“It can be a little difficult to navigate,” said Colin Rounds, CEO of ACES Companies. “But once we show business owners the numbers, their eyes light up. They get to save money on their operating costs, increase the value of their property, and begin marketing themselves as green businesses. Most times, they can do all those things and get a positive cash flow from the project.” The program does have some restrictions. For example, rural electric cooperatives like Dixie Power prohibit renewable energy projects funded by C-PACE. You will also need to contract with a C-PACE approved developer on the project.
“There’s a lot of information to digest when it comes to C-PACE. It can be a little daunting to jump through all the hoops and deal with all the red tape, but we handle most of the details for our clients,” said Haguewood. “As a C-PACE approved contractor, we at ACES Companies do our very best to make the whole process as easy as it can possibly be.” The C-PACE program is yet another example of a private/public partnership in Utah helping the state continue as one of the best places in the world to call home. “We’re improving the air quality, increasing the clean energy portfolio, and conserving water in the state of Utah, and we’re doing it with everyone involved in the entire process winning financially in the end,” said Rounds.
To contact ACES Companies for more information on C-PACE funding, call Jud Burkett at 435-668-1262 or Ty Haguewood at 435-232-2821 or you can visit them online at acescompanies.com Spring 2019
Southern Utah Business Magazine 17
BY JAY BARTLETT
While recently looking through past articles I’ve written, I realized that this is, I believe, the thirtieth time I have written something for Southern Utah Business Magazine or St. George Health & Wellness Magazine. It’s a milestone that got me thinking about all the miles that have passed under my tires during that time: the many hours spent with friends or alone exploring (or re-exploring) our little corner of the world; the whir of tires on hard-packed dirt grappling to keep traction; the buzz of freehubs relaxing on descents; the rhythm of breathing and the staccato of exertion; and the hoots and hollers of accomplishment. I’ve ridden many miles since the first article—and improved my writing! I’ve pushed myself to exhaustion on some rides and on others, spent most of my time sitting quietly, enjoying the views. I’ve gone on rides when the sizzling summer temps kept most (sane) people in air-conditioned comfort. I’ve bundled up for winter jaunts when the reasonable thing to do would be to sip tea by a fire. (You definitely want to do that after a cold ride!) Of course, there are those perfect, warm days when the air is like a soft blanket, the dirt is tacky, and the legs are strong—days where there is just no other choice but to ride. It’s a fantastic thing to find a recreation that so positively influences your life. I fall short of being the happiest person in the world, but it’s not an exaggeration to say that I’m almost always happy when I’m on my bike. The bike takes me to amazing places. The bike teaches me to endure, to try harder, and to get back on and try again. The bike helps me appreciate the world around me and often—especially when the riding is shared with friends—brings me joy and laughter. Looking at mountain biking in its most basic form, it seems a bit silly—taking a two-wheeled machine (driven by a chain and pedaled by a human motor) and riding it up and down mountains (or more likely for us, across a desert). I mean, come on! Two wheels? Even if you know the physics, it’s still pretty impressive that a human being can adjust their mass over this machine into precise and constantly varying positions as to keep balance while riding across a log, pedaling up and over large rocks, or flying through a sweeping corner covered with rubble. It goes beyond riding a simple machine around in the dirt. It can become a dance with gravity, a courtship with momentum, a flirtation with speed, a...Okay. I’m getting carried away. It’s time to wrap up this article, which is rapidly turning into a love letter to mountain biking. In writing these pages, my hope is that you have been influenced to get out and explore some trails or to ride your bike even a little so you can feel some of the sensations that come with this amazing sport. Even if your preferred means of transport isn’t a mountain bike, keep in mind that every trail I’ve written about is open to hikers as well, so follow your nose to an adventure of your own. Mountain bike veteran, amateur filmmaker, and endurance racer Jay Bartlett has been riding trails in the St. George area for over twenty years. Jay has nearly a decade of experience as a bike mechanic at Bicycles Unlimited, St. George’s oldest bike shop.
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Bicycles Unlimited
Southern Utah Gem and Jewelry Appraisals HAIRCUTS - SCALP TREATMENTS BEARD & SHAVE TRIMS
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Southern Utah Business Magazine 19
ethics
WHERE BETTER BUSINESS BEGINS A Three-Year-Old Child’s Sense of Fairness
BY ROBERT M. JENSEN
Mr. Jensen was raised in Southern Utah, worked in his family’s construction business, and put himself through undergraduate and law school pouring concrete. He has developed a reputable business, construction, and real estate law practice. Mr. Jensen lectures regularly and works with businesses from formation through complex transactions and litigation.
Watch your children measure their portions, compare their prizes, and look for differences in the transactions of life. Like great little business minds, they seem to understand justice and injustice. When they find it, they almost involuntarily exclaim, “That’s not fair!” That innate ability to evaluate differences in their earliest and simplest transactions is the same ability surfacing in their parents’ most complex business transactions. When you serve dessert or when you hand out the lists of chores to your children, watch how they evaluate. Watch how quickly they begin measuring their lot and another’s. It’s natural for all of us to look for the fairness or the lack of fairness, to look for the equities or the inequities. The real beauty is not in a child’s ability see the differences. The real
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Spring 2019
beauty is in a child’s natural reaction. When children identify any inequity, they immediately want to broadcast it—almost as if they can’t help it: “That’s not fair; her cake is bigger than mine!” “That’s not fair; why do I have more chores?” Here is where it gets interesting. Once in a while, a child will exclaim, “Hey, my cake is bigger than his.” The excitement to identify any difference is so overwhelming that the announcement goes against his own self-interest. That is fair business. Now, the sad part of business: Over time, as children get better and better at seeing the inequities and blurting out the differences, the world strategically helps correct their special sense, and if they don’t learn the consequence on their own, a parent will quickly teach it: “If you keep telling everyone your piece is bigger, you’ll lose the bigger piece.” With that, we begin to inhibit a child’s beautiful sense of fairness. Without thinking and in an effort to help our child get ahead, we teach them to keep quiet. We unwittingly smother that little drive for fairness. Instead, what if we recognized the beauty of that little business person? What if we promoted them and made them the deal broker?
ethics
“Oh, yes. Your piece is bigger, isn’t it? How should we make it fair?” Maybe that little business person would give part of her piece to her brother, or maybe she would propose a bigger piece be cut for her sister. What if we praised her recognition of the imbalance and helped her learn to make things fair, even when it hurts a little? What if we didn’t take away the bigger piece or quiet her unquenchable desire for fairness but instead, helped her learn to love creatively solving the unfairness? We should build on that innate desire for fairness rather than replacing it with a stronger desire for the largest piece. How careful we should be in our own transactions. We should relearn to measure, weigh, and see the differences. We should be quick to blurt out the unfairness we see. How much better business would be if we hadn’t been taught to keep those inequities secret. We all respect that person who is still innately fair, who doesn’t really want the bigger piece so much as he wants to help find the better compromise. Really, isn’t that the person we trust and respect? Isn’t that the person you want as a business partner or as a deal broker? Isn’t fairness the best business? Life isn’t always fair. Everyone can’t always have the biggest piece. Good business blurts that right out and then works towards the best compromises and the most creative solutions. Shouldn’t we all be more fascinated with our children’s natural sense of fairness? After all, that’s where better business begins.
"We should build on that innate desire for fairness rather than replacing it with a stronger desire for the largest piece."
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Southern Utah Business Magazine 21
COVER STO RY
SOUTHERN UTAH UNIVERSITY
EDUCATION DESIGNED FOR THE FUTURE BY SOUTHERN UTAH UNIVERSITY STAFF
The Dixie L. Leavitt School of Business at Southern Utah University continues to grow with a new Master of Science in Business Analytics (MSBA) program beginning fall of 2019. The MSBA program trains students to use data, statistical analysis, and mathematical models to solve business problems, improve business processes, and make better business decisions. The program is accredited by AACSB International, the highest standard of quality for business schools worldwide. “The use of analytics is growing rapidly in business, and there is high demand for people with solid training in this field,” said Kim Craft, MSBA program director. “We have faculty with expertise in this discipline and have had success in placing our graduates in analytics positions. It seemed like a natural fit for us to start a new master’s program in business analytics.” The 33-credit MSBA program can be completed in as little as one year. It is designed for students with strong quantitative abilities and some educational background in quantitative methods and business. For those without the required background, options are available to satisfy prerequisites
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Southern Utah University Master of Accountancy Program Ranked Tenth in Nation Best Value Schools recently ranked Southern Utah University’s Master of Accountancy (MAcc) program as tenth best in the nation. Out of fifty-three schools ranked, Southern Utah University (SUU) was the the only school from Utah to make the list. Schools on the list were ranked according to tuition costs, graduation rate, and date to finish. Also ranked were student satisfaction, job placement, convenience to students, quality of education, and flexibility for working adults.
The use of analytics is growing rapidly in business, and there is high demand for people with solid training in this field. relatively quickly. Prospective students with bachelor degrees in business disciplines or in fields related to analytics, such as computer science, economics, information systems, math, or statistics, are encouraged to apply. SUU’s School of Business has seen increasing demand for the training provided by the new MSBA program. Many companies hire people with analytics expertise to work on business problems involving financial planning and analysis, risk management, supply chain management, production planning, marketing research, customer relationship management, and pricing. Larger companies often have teams of analysts dedicated to specific issues. Smaller companies hire individuals to work on a variety of problems as the need arises.
AACSB accredited and available online, SUU’s School of Business has offered a MAcc degree for over twenty-five years. Mary Pearson, Dean of the Business School, explained that the graduate program provides a greater breadth and depth, further developing the knowledge and skills required to enter professional accountancy. “The SUU Masters of Accountancy program is designed to prepare students to successfully pass the national Certified Public Accounting (CPA) exam,” she said. “In 2017, SUU students surpassed the national average pass rate on the uniform CPA exam by 5%.” Additionally, the SUU MAcc has a nearly 100% job placement rate, with accounting firms from Utah, Nevada, and California heavily recruiting students.
Between the experienced faculty and practical classroom situations, the program is ideal for anyone looking to pass the CPA exam and find an accounting career. Robin Boneck, associate professor of accounting and department chair at SUU, knows that the MAcc program is an exceptional opportunity for many students. “Students can expect to receive an outstanding education from our MAcc program—one that will challenge them academically and help place them in an excellent career,” said Boneck. “The program is flexible, tuition is reasonable, and job placement for students seeking employment is nearly 100%.” To learn more about SUU’s online Master of Accountancy program, contact Nikki Koontz at (435) 586-5487 or at nikkikoontz@suu.edu. Additional information can also be found by visiting the SUU Graduate Studies website www.suu.edu/graduatestudies/
“The MSBA provides great career opportunities for students,” Craft said. “And it allows us to offer emphases to go with other business degrees to improve the options available to all business students.” SUU is now accepting applications for the fall 2019 MSBA program.To learn more about the Master of Science in Business Analytics, visit www.suu.edu/business/msba/ or contact Miranda Gubler, Graduate Advisor and Coordinator for SUU’s School of Business, at (435) 586-5462 or via email at mirandagubler1@suu.edu. Spring 2019
Southern Utah Business Magazine 23
Douglas Naetzel Katering Koncepts, Inc.
J.R. Martin Alive & Well
1495 S. Black Ridge Dr. Ste. A210 St George, UT 84770 (435) 574-0059 www.kateringkoncepts.com
St. George, UT 84770
ABOUT Katering Koncepts is a full-service catering and event rental company. We will customize any menu just for your event, and serve the St. George and surrounding southern Utah areas. We continually strive to set and keep to the highest standards for private, corporate and wedding events. SERVICES Full-service catering, no-frills catering deliveries, gourmet lunch boxes, bartender services, event rentals: tables, chairs, linens, formal dishware, glassware, and silverware, dance floors, and more! A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP I sat at a networking table with a man that said very little but listened to everything that was being said. At the end of the day, he was able to speak so profoundly to each and every person at our table. The lesson I learned from him was to listen and learn from what people have to say. Those that listen will learn so much more and will be able to gain from other people’s knowledge and experiences.
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(435) 669-9696 www.myaliveandwell.com
ABOUT Founded in 1995, Alive and Well offers small businesses, individuals, and families the best lowcost health benefits they have ever known! SERVICES On-site medical visits, housecalls, telemedicine, counseling, major medical cost coverage. A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP When I was younger, my father, who was an emergency room physician and family practitioner, told me to call my patients back the next day after a visit. I ask him why. He looked at me in a searching and slightly disgusted way and said, “You call because you care.” That has always stuck with me.
businessprofiles
Josh Harris ACES Companies
Kelly Nyberg InfoWest
158 W. 1600 S. Ste 201 St. George, UT 84770 (435) 294-2900 www.acescompanies.com
435 E. Tabernacle St. George, UT 84770 (435) 674-0165 www.infowest.com
ABOUT ACES Companies specializes in helping homeowners conserve energy by making their homes more energy efficient and in helping homeowners create energy through the installation of solar, LED, and energy management systems. Our goal is to make our customers’ lives better, save them money, and reduce their carbon footprint. Yes, that usually involves a sale, but we place the emphasis on solving their problems with the proper solutions first, and we know that the sale will handle itself. ACES Companies isn’t just a solar company or an energy company, we’re a solutions company! SERVICES Energy efficiency; solar, residential, and commercial LED; energy management systems. A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP Over time, I have learned that two important keys to leadership are being objective and making decisions. From the beginning, I have led from the heart more than the head. This has paid off in the grand scheme, but there’s no doubt that I have received my fair share of hard knocks. It took awhile for me to learn the value of measured decision making and of analyzing things from an objective angle—especially when in difficult situations. I’ve learned that it takes being a good listener, having a clear set of priorities, having an open mind, and being flexible and willing to change. Leading involves making choices. Many people are afraid to make decisions because they may make a wrong one, and I’ve learned that good decision making doesn’t necessarily depend on educational background as much as it depends on common sense. Stick to your gut and own it!
ABOUT InfoWest brought the internet to southern Utah over 25 years ago. We have the most experienced team of professionals who work hard every day to provide the ultimate internet experience to each and every one of our valued customers. SERVICES High-speed internet, telephone service, TV, fiber optics, wireless, burglar alarms and security, IT services, and networking. A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP I grew up in southern Utah. My father, Peter Nyberg, was the Academic Vice President at Dixie State University for almost twenty years. He was also a dean of the science division and a professor. He taught several science classes including biology, genetics, and microbiology. He was very intelligent and had a gift for teaching, and I was lucky enough to take several classes from him during my college years. My father had some sayings or “words of wisdom” that he frequently quoted that have always stuck with me. The first had to do with being on time. He would say, “If you’re not five minutes early, you’re late.” Needless to say, I still find myself trying my best to be punctual wherever I go, especially when it comes to business appointments. Another popular saying of his was “The dullest pencil is sharper than the sharpest mind.” My father always encouraged me to write things down and take good notes. This has helped me many, many times throughout my life. The last saying and the one I like the best is “A wise man learns from his own mistakes, but a truly wise man learns from the mistakes of others.” In business and in life, mistakes will be made inevitably. The key is to learn from those mistakes and not to repeat them. Even better, seeing where others have failed and learning from those failures will save you from making the same mistakes and hopefully, will allow you to move forward and be more successful. Spring 2019
Southern Utah Business Magazine 25
businessprofiles
Kena Frey Therapy Associates
Tony McCammon Bloom Horticulture Specialists
377 East Riverside Dr. Bld B St. George, UT 84790 (435) 862-8273 www.therapyassociates.net
St. George, UT 84770
ABOUT Therapy Associates is a mental health counseling office with the ability to meet a variety of mental health needs. We provide general outpatient services, day treatment, and intensive outpatient level of care for adolescents. We also have an intensive outdoor behavioral health program for adolescents struggling with sexual traumas, addiction, and actingout behaviors. We strive to strengthen the families of southern Utah. SERVICES Mental health assessments, substance abuse assessments, sexual behavioral risk assessments, mental health counseling for all ages and for all types of struggles. A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP When I was twenty years old, I worked at a wilderness therapy program as a field guide. I was responsible for guiding and backpacking with troubled kids in the desert. This was very primitive camping, and any luxuries we had were earned. During my training, I did everything the teens would be doing. This included carrying all my belongings in a survival pack (a small tarp in which all the gear is rolled and carried) and creating bow drill fires from gear that I had collected and perfected myself. The time I spent doing these things taught me that I am stronger than I think I am and that I can do anything to which I set my mind. While I spent the next two years working with these youth and pursuing my undergraduate degree, I learned more about myself than I think I ever taught them. This experience set the course for my career and my family, and I will forever be grateful for the time I spent in the mountains finding myself.
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(435) 767-1502 www.bloomhorticulture.com
ABOUT Bloom Horticulture Specialists inspire landscape stewardship by helping gardeners connect to nature’s healing power. Bloom is a commercial and residential horticulture consultation service for the western United States. Our consultation programs are highly motivational and instructional and have helped many small horticulture-based companies into profitability. SERVICES We offer EDUCATION through workshops, conferences, and online classes and videos. We have a full DESIGN studio for commercial and residential landscape design. We have a DIAGNOSTIC lab, which is helpful in our CONSULTING and COACHING programs. A VALUABLE LESSON I LEARNED ABOUT LEADERSHIP I spent fifteen years working in academia as a university professor. I managed state programs with hundreds of volunteers and supplied them with the education they desired in hopes they would give that knowledge back to their communities. I struggled for the first four years to develop results and only made lasting connections with a small number of volunteers. During this time, I joined a men’s group and was asked to lead out in directing them in their efforts of service. I learned from a wise man in this group that leadership is much less about guiding as it is about loving those you guide. As I began learning about and loving others, I connected with them on a much deeper level. They knew I would go to bat for them and would help them succeed. When I used this same skill in my university programs, I not only saw huge results in my state and region but I also made lifelong friends who have gone to bat for me.
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Spring 2019
Southern Utah Business Magazine 27
g n i Mov ECONO MICS
On
Why Do Workers Move to Washington County?
BY LECIA PARKS LANGSTON, SENIOR ECONOMIST, UTAH DEPARTMENT OF WORKFORCE SERVICES
The Chicken or the Egg? It’s a chicken and egg conundrum. Do workers move to Washington County for jobs and then enjoy the area, or do they move to Washington County for the quality of life and then find jobs? The answer to this question most likely lies somewhere in the middle: They do both. However, an analysis of recently developed job-to-job flow data suggests that a large portion of workers move to Washington County for non-monetary reasons. Those 65 years of age and older (about 15 percent of inmigrants) most likely move to Washington County to take advantage of the quality of life and mild climate in the area. However, in recent years, in-migrants between the ages of 18 and 64, the typical working years, account for the majority (60 percent) of total move-ins. On the surface, their motivation for relocating is far less clear.
Jobs or Quality of Life? The hiring industry of moving workers may provide the best indication of the motivations of in-migrating
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ECONOMICS
workers. If move-in employees are taking low-paying Washington County jobs that are abundant in other areas, their behavior suggests that they are moving to improve their quality of life and not because they need a job.
Low-Paying Hires The retail trade industry consistently hires the highest number of out-of-area workers in Washington County, followed by healthcare/social assistance and accommodations/food services. Since jobs in retail trade and accommodations/food services industries (roughly 20–25 percent of out-of-area hires) are relatively lowpaying and plentiful elsewhere, it would appear that many workers’ prime purpose in moving to Washington County is not employment related but connected to the quality of life. In fact, accommodations/food services ranks as the lowest-paying industry in Washington County. On the other hand, healthcare and social assistance generally hire the second-highest number of out-of-area workers (about 15 percent). This industry pays some occupations higher wages, although many are lowerpaying occupations as well. Wages in this industry register about 30 percent better than the county average and are comparable to (but not higher than) healthcare/ social services wages statewide. Of course, healthcare is a booming industry almost everywhere and provides many opportunities in other regions at the same pay or higher. Again, many of these workers may move for quality-of-life improvements.
Although its influence waxes and wanes with the business cycle, during the boom leading up to the Great Recession, construction was the major industrial source for out-of-area male employment. Because of their wages, both construction and healthcare/social services jobs are much more likely to attract out-ofarea workers for employment opportunities alone than do accommodations and retail trade.
MORE EMPLOYMENT OPPORTUNITIES ELSEWHERE It is important to note that while workers do move to Washington County from rural areas, the majority of move-in workers relocate from much larger metropolitan areas. Washington County is a fastgrowing region. Yet, the larger metropolitan areas generally create far more employment at higher wages. For example, the Salt Lake City MSA shows 90 percent more hires than Washington County, and average wages measure more than 25 percent higher. More job opportunities, lower unemployment, and better wages in worker origination locations suggest workers are moving to Washington County for quality-of-life upgrades.
For a more complete discussion of this issue, visit utaheconomysouthwest.blogspot.com
Spring 2019
Lecia Langston is currently a regional economist for the Department of Workforce Services. Ms. Langston has been an economist with the Utah Department of Workforce Services for more than 30 years. During six of those years, she served as chief economist for the department before moving to the St. George area. Ms. Langston previously served as president and officer of the Wasatch Front Economic Forum, as well as advisor of the Governor’s Economic Coordinating Committee. Lecia is a native Utahn, born in Richfield. She graduated from Utah State University with a Bachelor’s degree in economics and political science.
Southern Utah Business Magazine 29
SACRIFICE
WOMEN IN BU SINESS
Something My Mother Taught Me About Life and Business That Did Not Work BY SHELLEY CROW, OWNER, PLANET BEACH
I’m going to share a few vulnerable things about myself with you. Before opening Planet Beach, I was a stay-at-home mother of two children. I never went to high school. When I was 20 years old, very embarrassed about being uneducated, I took a prep course and got a GED. I currently hold an associates degree, although it feels like I should have an MBA after running Planet Beach this past year! I’m currently going through a divorce, and if I’m really honest with myself, a lot of the fault in that failed relationship is mine. Why am I sharing these things with you? What I’ve learned lately is that a lot of the rules I’ve been taught to live by do not work for me, and I suspect they don’t work for a lot of you as well. How many of you are trying to live by rules that do not serve you or that do not work, but you keep trying harder to follow those rules? That’s why I thought I’d start off today by doing the opposite of what I’ve been told to do. That’s why I shared these insecurities about myself with you. Here is what mom taught me: Sometimes you have to sacrifice to get what you want. If you don’t think about that too deeply, it sounds about right. It sounds like it makes sense. We have to work hard—to sacrifice a little bit—to get what we want. What that looked like in my mother’s life was this: She was always busy working, cleaning, paying bills, being stressed, staying up late at night, eating poorly, making, fixing, and perfecting. And she was always exhausted. What sacrifice looked like in my life was this: I was working from 6:00 a.m. to 11:00 p.m. with the idea that If I could get momentum early on by putting in long hours, it would all pay off in the end. I was giving up time with my children to get just one more important project done—and then another project would come along. I was giving up time with friends, hoping they would understand that I was busy starting a new business but would spend more time with them later. I was giving up gym time, putting on about 60 pounds in the process no thanks to the grab-and-go mindset that said I didn’t have time to stop and eat or stop and take care of myself. What my mom was really saying when she taught me to sacrifice was that I needed to sacrifice myself, deplete myself, and exhaust myself with the false 30 Southern Utah Business Magazine
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WOM E N I N BU SINESS
belief that if I could just hold out long enough, I would have what I desired. What I found was that I was exhausted and depleted and had spent so much time sacrificing myself that I didn’t get to enjoy life, enjoy my children and family, and be present day-to-day. I quickly became depressed, unhealthy, resentful towards my business, and resentful at the amount of time I was giving to it but was not getting back. I also felt alone. I had to change things. I just couldn’t do it all alone anymore, and I didn’t want to. I knew that because of the way I was living my life, I was repelling the situations and things I wanted and attracting those things that I did not want. I started meditating and working out again. I got very selfish with my time, especially my time with my family and children. I started reconnecting with friends and cooking for myself. (I’m a great cook!) What I learned was that taking care of me, spending time with my children, taking the time to go to the gym and to meditate, stopping to eat three healthy meals a day, cooking for myself, reading a book, or doing absolutely nothing were things I needed to do in order to feel human, functional, happy, and clear thinking. For the longest time, I felt like I was chasing after success. I needed to learn that success was not a place I arrived at if I worked hard
enough or sacrificed enough; Success was something that happened daily. Let’s pretend you have a child who is seven years old and has a test in school in five days. Because you want this child to have a good outcome on the test, you tell her that for the next five days, she doesn’t get to play with friends after school, and there will be no mom and dad time. She needs to study. If she studies hard enough, she might be able to squeeze in a bite or two to eat. However, this food will need to be prepared quickly and consumed on the go from the kitchen back to the study area. What the heck, how about skipping baths? A couple of days without bathing won’t hurt, and nobody will know. This example seems ridiculous, but these are the things we do to ourselves when we are sacrificing to get a job done or to get ahead. Today, I’m here to promise that sacrificing yourself does not get you what you want in life. Taking the time to care for yourself will attract the things you desire, whether it is wealth in money, wealth in your health, or a wealth of joy.
"Success was not a place I arrived at if I worked hard enough or sacrificed enough; Success was something that happened daily."
V. Lowry Snow J. Gregory Hardman Jonathan P. Wentz
Curtis M Jensen Matthew J. Ence Devin Snow
Lewis P. Reece Cameron M. Morby Jeff R. Miles
S o u t h e r n U ta h ’s P r e m i e r B u s i n e s s a n d E s tat e P l a n n i n g L aw F i r m Business Law and Disputes
Real Estate and Construction Law
Government Regulation/Land Use Planning
Commercial Transactions
Litigation and Mediation
Estate and Tax Planning
435.628.3688 | www.SnowJensen.com | St. George
Cedar City
Spring 2019
Kanab
Southern Utah Business Magazine 31
ME DICAL TECHNOLO GY
MedTech @ Dixie Regional Medical Center BY AMEY VANCE
The expansion of Intermountain Dixie Medical Regional Medical Center is now complete, and the hospital is looking forward to a bright future in southern Utah. The expansion consolidated hospital services, increased patient beds, and enabled the addition of new medical technologies. “We continue to innovate,” said Mitchell Cloward, hospital administrator. “We are relentless to improve
"By focusing on clinical advancements and new medical technologies, we better serve the healthcare needs of each individual in our community." Mitchell Cloward, Hospital Administrator, Intermountain Dixie Medical Regional Medical Center
patient experience and to offer exceptional care. Innovations, like our new hybrid-angiography suite, intraoperative MRI, Connect Care technology, and Precision Genomics labs, enable us to continue to help people live the healthiest lives possible.” The new hybrid-angiography surgical suite is where catheter-based procedures are performed. Interventional cardiologists and heart surgeons are able to insert stents, 32 Southern Utah Business Magazine
Spring 2019
M E D I CA L T EC HNOLOGY
replace heart valves, and mend aneurysms through minimally invasive catheters all while performing and viewing the procedures clearly through real-time imaging. “As we look to the future, these less invasive procedures are becoming more and more common,” explained Cloward. “Using state-of-the-art procedures, such as transcatheter aortic valve replacement, a diseased aortic heart valve can be replaced through a catheter inserted in a small incision. This makes for a shorter recovery time than traditional open-heart surgery with the same great outcomes.” Dixie Regional is also now home to intraoperative magnetic resonance imaging technology. One of the first in the state of Utah, this imaging tool is invaluable during surgery. Neurosurgeons are able to perform scans of the brain during surgery to ensure precision in the removal of cancerous tissue. “Only two Utah hospitals have iMRI capability,” Cloward said, “and ours is the only dual-use suite, which means it can be used efficiently for both intraoperative and general use. We have this and other technologies because of the extraordinary generosity of people in our community. It is clear exceptional healthcare is important to people who live here, and we are so grateful for this support.”
patients between treatments. “Similar technology is available to patients through their own smartphone, tablet, or computer,” said Cloward. “Connect Care is an accessible and affordable treatment option for certain minor health conditions. People can access an Intermountain provider 24/7 on the Connect Care mobile app whenever and wherever they need it for less than $50. Technology is helping us provide care in a way that works best for each individual.” Perhaps Dixie’s most impressive technology is found at the new Intermountain Cancer Center of St. George, which is also home to Intermountain Precision Genomics. Intermountain caregivers partner with researchers from Stanford University in on-site labs that have the technology to sequence DNA. Targeted medications are matched to specific mutations in each patient’s DNA. Targeted therapy has made vast improvements for late-stage cancer patients. Patients are living longer with fewer side effects, and the cost of care is about the same as traditional treatment. “Precision genomics is the future of medicine,” Cloward said. “The information gathered by sequencing DNA is used to treat, cure, and prevent disease on a unique, personal level. Currently this technology
Through virtual hospital technology called Connect Care Pro, specialty physicians in our area can now reach out to physicians in smaller communities or rural areas for consultative treatment advice and patient care. Telehealth technology is more than a phone call; it’s like having a specialist in the hospital room. This technology has enabled local neonatologists to assist in the resuscitation of newborns in nearby rural hospitals and enables local oncologists to consult with out-of-town cancer
is mostly used to treat disease, and we are working toward using DNA technology to prevent disease. By focusing on clinical advancements and new medical technologies, we better serve the healthcare needs of each individual in our community. At Intermountain Dixie Regional Medical Center, we are committed to providing world-class healthcare right here, close to home, in southern Utah.”
Spring 2019
Southern Utah Business Magazine 33
MARKETIN G
Nurturing Strong Beginnings BY TAMMY REQUE, MARKETING COORDINATOR AT ROOT FOR KIDS
Tammy Reque was born and raised in Curitiba, Brazil. She is passionate about community engagement and about working in marketing to promote good. She has been working with nonprofit organizations for 9 years.
Root for Kids (formerly The Learning Center for Families) is a nonprofit organization that has served over 15,000 families in Washington County through programs such as Early Head Start, Early Intervention, and Parents as Teachers and more recently, through music therapy classes and the Caterpillar Clubhouse early child care center. Research has shown that 90 percent of a child’s brain develops by the age of five. This time of rapid growth is crucial to a child’s ability to learn and succeed in school and in life.
Root for Kids provides home visiting services every week to over 600 families and pregnant women throughout Washington County and the Arizona Strip. Its staff has grown from three employees in 1993 to over 90 employees, which include family support specialists, occupational and physical therapists, nurses, speech therapists, registered dieticians, licensed clinical social workers, and music therapy instructors. The mission of Root for Kids has always been and continues to be to promote the success of children one family at a time. 34 Southern Utah Business Magazine
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In 2018, the organization celebrated its 25th anniversary and saw an opportunity to rebrand in order to better reflect its vision and purpose. “As we've grown through the years, we've recognized that we have also outgrown the name of our organization,” said Suzanne Leonelli, Root for Kids CEO. “We are excited to share a new direction and a new approach to what our agency really encompasses.”
Becoming Root for Kids Heather Carson has been a volunteer with The Learning Center for Families as a member of the development committee for several years. When she learned of the rebranding effort, she quickly offered her help and expertise. “I've been a designer for over 20 years,” Heather said. “I do a lot of different design things, but one of my favorite things to do is help companies align their mission with their message, and that's what this was about. This is a brand that celebrates parents and parents as the first teachers. Most importantly, it celebrates kids.” Because the goal of Root for Kids is
M A R K ETING
for every child in the community to have a strong start in life, Heather explained that the new brand needed to feel kid-focused and positive and to better communicate the purpose of the organization. “There is a popular phrase that we were kicking around,” she continued. “It says, ‘Children need two things: One is roots, and the other is wings.’ We just fell in love with that. That’s what the people here who serve these kids really want. That's what they're about. They want to root for the kids and to help them build those roots. That became the main inspiration behind the new name Root for Kids.” Suzanne adds, “Children grow where they're planted, and not all soil is the same for every child. Our new identity describes the very thing that we do. We help to strengthen the roots in the soils in which children grow, and we help to nourish them so that they can grow wings and fly and become their own little individual.”
Get Involved Root for Kids offers many great ways for businesses to partner with it. From in-kind donations and group volunteering to sponsorship opportunities for events like its annual gala and Radioathon, your contributions can have a lasting impact on a child’s life. To explore ways to get involved and help make a difference for children in our community, visit rootforkids.org.
1994
THE ROOTS START TO GROW TLC was incorporated as a private, non-profit agency in 1994 and in January of that year moved to a permanent site in St. George. At this time, TLC served just under 100 families.
2009
ROOTS CONTINUE TO EXPAND As services grew, staff was added on at a rapid pace, outgrowing the previous location. In June 2011, TLC moved their St. George site to a brand new facility, greatly increasing the capacity to expand services in the St. George area.
2018
NURTURING STRONG BEGINNINGS The Learning Center for Families celebrates 25 years promoting the success of children and reveals a new name and branding, Root for Kids.
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Southern Utah Business Magazine 35
ECON O M ICS
BY MONTE BAMBROUGH, DIRECTOR OF MARKETING AND BUSINESS DEVELOPMENT, ST. GEORGE AREA CHAMBER OF COMMERCE
Monte is an internationally networked senior marketing and business development executive. An entrepreneur, cofounding a successful business at the age of 25, he previously held sales VP and regional director roles at Eastman Office Products and Office Depot’s Business Services Division and was the VP of sales and marketing for Superior Plus Energy Services. Monte graduated from Weber State University in Ogden, Utah, with a BA in Sociology. He is a Utah native and thrilled to be in southern Utah.
According to Investopedia, the term recession proof is used “to describe an asset, company, industry, or other entity that is believed to be economically resistant to the effects of a recession. During recessions, job security becomes the number one priority as workers flock toward so-called recession-proof businesses. Recession-proof businesses are traditionally defined as industries that either thrive during rotten economic times or at least survive unscathed.”
Just ten years ago, southern Utah (like many other areas throughout the country) was dealt a devastating blow with the recession of 2008–2009. Construction companies went under from lack of work, real estate agents and those in the financial industry were forced to find other employment, and homes were abandoned with foreclosure. When you’re running a business, economic downturns are a fact of life, but there are steps you can take now to prepare your business to weather a storm and emerge even stronger. Your St. George Area Chamber of Commerce is focused on solutions, training, and events designed to help your business to thrive in any economic weather. Specifically, we’re facilitating opportunities for you to grow your customer base with weekly networking events, website visibility, and quarterly socials that are geared to showcase you and your business. Accelerating new customer acquisition and retaining existing customers is a key component of surviving a recession. Solid financial management is vital to ensure that your company is ready to weather an economic downturn. Your St. George Area Chamber of Commerce is committed to bringing you subject-matter experts in all fields to provide expertise that might not otherwise be available to you.
International expansion is another great way to diversify your business. If your sales dip in the U.S., you may be able to make up the shortfall in markets with stronger growth. Pam Palermo, President/CEO of the St. George Chamber of Commerce, recently visited South Korea with the World Trade Center of Utah, looking for opportunities in foreign markets on behalf of our local chamber members. Your chamber advocates for you.
Recession Proofing and Economic Gardening 36 Southern Utah Business Magazine
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Innovation Counts. Successful businesses offer new products and services often and quickly adopt new technology. Get Help. Networking, hiring consultants, and setting up an advisory board are ways successful businesses get external advice.
Map It Out. Developing a strategic plan with specific targets will help to keep your business on track even as economic conditions change.
Master Financial Management. Keeping tabs on your finances allows you to plan better, see trouble brewing, and react quickly.
Your local chamber suggests adopting an economic gardening approach. Economic gardening is an entrepreneurial approach to economic development that seeks to grow the local economy from within. Its premise is that local entrepreneurs create the companies that bring new wealth and economic growth to a region in the form of jobs, increased revenues, and a vibrant local business sector. Your St. George Area Chamber of Commerce is committed to growing the local economy from within. Our second annual Business Summit is scheduled for June 12, 2019. This all-day summit will provide the opportunity for small business owners, managers, and entrepreneurs to network and learn new tools, tactics, and strategies, to gain practical skills, and to make invaluable connections that will help support the growth and prosperity of small business in Utah—especially southern Utah. In addition to the speakers, there will be ten educational tracks available in four different time slots. These include marketing, cybersecurity, tax laws, securing grants and microloans, building resilience, and protecting your business. To join the chamber, renew your membership with the chamber, or participate in future chamber events, contact Monte at montebambrough@stgeorgechamber.com or 435-628-1650, extension 3.
Spring 2019
Southern Utah Business Magazine 37
CALENDAR OF EVENTS APRIL 2019
MAY 2019
APR Chamber Connect Featuring 17 Southern Utah Legislators
MAY 16TH ANNUAL CHAMBER 1 CLASSIC GOLF TOURNAMENT
11:30 AM - 1:00 PM Dixie State University, Zion Room in the Holland Building 225 S. University Ave. St. George, UT 84770
7:00 AM - 3:00 PM Sunbrook Golf Course - 2366 W. Sunbrook Drive St. George, UT 84770
Join Representatives Lowry Snow, Walt Brooks, Travis Seegmiller, and Brad Last and Senators Evan Vickers and Don Ipson in a panel discussion as they explain what bills they worked on during the Utah State Legislative Session and which ones impact southern Utah.
Sponsored by Camping World - Over $5000 in prizes were awarded last year! Price includes breakfast, beverage cart, hot-dog special, catered lunch, golf package at check-in and more!
Fees/Admission: $15 Chamber Members $20 Non-Members
For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
APR Cairn Symposium 19
Fees/Admission: $150 per player $500 for a team of 4
MAY STARTSTG MONTHLY MEETUP 3 9:00 AM - 10:00 AM Atwood Innovation Plaza - 453 S 600 E, St. George, UT
Cairn Symposium is a collaborative gathering of top-level thought leadership and discussion in science, technology, engineering, and entrepreneurship from around the world. As these disciplines intertwine, Cairn will nurture and expand this continuing dialogue.
StartSTG gives southern Utah entrepreneurs and businesses a venue where they can get feedback from local business mentors, service providers, and investors.. This forum will give a platform for entrepreneurs and business owners to get feedback on their business model, product, marketing strategy. Whether you’ve started a business or are looking to start a business, join us for StartSTG and apply to pitch your business concept today!
Fees/Admission: $350
Fees/Admission: Free to the public
7:30 AM - 9:00 AM Dixie Tech College - 610 S. Airport Road St George, UT 84770
APR MEET THE CHAMBER AT WESTERN 24 SKY AVIATION WARBIRD MUSEUM 11:00 AM - 1:00 PM Western Sky Aviation Warbird Museum - 4196 S Airport Pkwy, St George, UT 84790 Western Sky Aviation Warbird Museum is an independently operated, 501(c)(3) non-profit organization dedicated to preserving, restoring and displaying aircraft for the educational benefit of current and future generations. The museum is committed to the education of aviation. Learning about Warbird history and heritage ensures that the sacrifices and contributions of all those who flew these historic aircraft will not be forgotten. Fees/Admission: Free to the public For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
For more information, contact the Business Resource Center at DSU (435) 652-7741
MAY CHAMBER TRAINING SERIES 8 FT. TRACI FITZGERALD 11:30 AM - 1:00 PM St. George Area Chamber of Commerce 136 N. 100 E. St. George, UT 84770
SPONSORED BY:
MAY YOUNG PROFESSIONALS 14 SPEAKER SERIES FT. NOEL WALSH 11:30 AM - 1:00 PM St. George Area Chamber of Commerce 136 N. 100 E. St. George, UT 84770 Noel’s company, NW&A llc, specializes in training sales professionals along with their support staff, customer service related positions of all kinds and virtually every position which deals with the public. With over 20 years industry experience, Noel will share his insights on how to train your team with methodical habits and relationship building skills, motivate them to bring out their enthusiasm, and consult your company as a whole to keep the productive process moving towards continued success. Fees/Admission: $15 Young Professional Members $20 Non-Members For more information, call Monte at (435) 628-1650 ext. 3, or go to stgeorgechamber.com
MAY BUSINESS AND BAGELS 14 NETWORKING EVENT 7:30 AM - 9:00 AM St. George Area Chamber of Commerce 136 N. 100 E. St. George, UT 84770 Keep the momentum going with the St. George Area Chamber of Commerce! Join us for our lively networking breakfast on May 14 from 7:30 am-9 a.m. You’ll have the opportunity to give a 30-second business commercial to a packed room of attendees. The open networking continues after a continental breakfast and raffle. Fees/Admission: $15 Chamber Members $20 Non-Members For more information, call Monte at (435) 628-1650 ext. 3, or go to stgeorgechamber.com
The Utah Legislature allocates Custom Fit funds each year to encourage companies to pursue training that will maintain and grow Utah’s businesses and economy. Our goal is to assist your company in building and maintaining a superior workforce to strengthen your organization’s competitive edge. Fees/Admission: $15 Chamber Members $20 Non-Members For more information, call Susi Lafaele at (435) 628-1650, or go to stgeorgechamber.com
To learn more about Community Events, please visit www.stgeorgechamber.com 38 Southern Utah Business Magazine
Spring 2019
WE ENJOY WORKING TOGETHER; T H AT ’ S O U R S E C R E T TO S U CC E S S . Kirton McConkie is excited to open our off icial fourth location in St. George.
L to R: Timothy Burton Anderson, David R. Conklin, Rachel M. Naegeli, Russell S. Mitchell, Marianne G. Sorensen, Thad D. Seegmiller, Maile L. Wilson Edwards, Brett D. Ekins and Charles W. Dahlquist, II.
Successful businesses count on Kirton McConkie.
S A L T L A K E C I T Y, U T
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LEHI, UT
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S T. G E O R G E , U T
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801.328.3600
Spring 2019
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K M C L A W. C O M
Southern Utah Business Magazine 39
REALTORS
40 Southern Utah Business Magazine
BUYERS
Spring 2019
SELLERS
LENDERS
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