Editorial Board Chairman: Greg Hedgepeth Director of Projects: Angela Marshall Public Relations Consultant: Evelyne Del Billingslea Contributing Photographers: Greg Hedgepeth, Angela Marshall and Randy Curtis Jr. Contributing Writers: Greg Hedgepeth, Angela Marshall, Evelyne Del Billingslea, Maria Grandy, Jamitress Bowden, Trey Wade and Marques Harrington Special Contribution: Make Up Artist Jennifer Claude and Wardrobe Stylist Britney Oates Print layout and web: Greg Hedgepeth Sponsorship Inquiries Phone: 252.702.2073 info@substantialmagazine.com www.substantialmagazine.com
ŠSubstantial Magazine 2014 All Rigths Reserved ISSN 0000-0008
Join the Substantial Movement Follow Substantial Magazine on Twitter and Instagram, like us on Facebook and help spread the word that "We are substantial and so is our purpose."
facebook.com/SubstantialMagazine
@SubstantialMag
@SubstantialMag
3 Substantial Magazine
CONTENTS 14 5 20 17 8 22 18 12 pg
Our Substantial Woman
pg
Lyndsey Simpson
pg
From the Editor-in-Chief
24
pg
Substantial U Issue No. 1
pg
pg
Substantial Man of the Issue
Memoirs of an Ordinary Woman Phelicia S. Price
Thomas RaShad Easley
pg
Beauty Is In The Eye of The Beholder
pg
Thoughts on Donald Sterling
pg
Polly Irungu Miss Black Oregon Marques Harrington
Evelyne Del Billingslea
20
pg
Maria Grandy
Visit www.substantialmagazine.com to find additional content, behind the scenes footage, extra interview questions that didn't make it to print, other great stories, photography and much more. Substantial Magazine would love to get you involved. If you are interested in having SM tell your story, or interested in helping us celebrate the stories of others email us at info@substantialmagazine.com
14
pg
Words from the Editor-in-Chief 1. 2. 3. 4. 5. 6. 7.
Passions & Business Dear supporters, Where do I begin. The journey to success is a hard fought, long one. I'm here to tell you it's filled with ups, downs, difficult decisions, complex problem solving, small wins and big losses. BUT I'm also here to tell you that if you stick it out and truly are passionate about what it is you look to achieve, when you make it to the end of the journey not only will you be glad to have made it but you will have a testimony of just how real it is to get there. It reminds me of a quote I read "Success in life is a matter not so much of talent or opportunity as of concentration and perseverance." - C.W. Wendte.
Determine what it is you really want to do. Take a small step toward that goal. Pause to see what you learned from taking that step and Build off that learning. Take another small step. Pause to see what you learned from step two. Build off that learning‌.
See it's this Act. Learn. Build. Repeat approach that most successful entrepreneurs use in creating their companies. Then it hit me. This is the exact same approach we take with educating our children, it is the exact approach that elementary school teachers use to educate, trainers, athletes, singers, writers, you name it; take this exact approach to ensure their the very best at whatever it is they do. This case study hadn't discovered the "secret formula" to success, for me it just simply called what has been embedded into my DNA to attention. The human brains ability to think, learn and do. I mean think about it. None of us we born talking, walking, and driving yet we all now can do it. Well let me take that back most of us can (quick joke). What this article and that quote did for me which I hope it does for those of you who read these thoughts, is it calls to your attention that you have the ability to learn to be great. To learn what it takes to be successful in any and everything you put your mind to. See our problem isn't the learning so much as it is the admitting that the reason we are not as successful as we want to be is because of our inability to ACT. Not only that but our inability to admit that we made a huge mistake, reflect on it and learn from it. My approach in ensuring my success is clear now. I have awaken to discover that I can wave my hands and wiggle my toes. Before long I'm going to attempt to sit up right, then I'll crawl a bit and discover that my hands are meant for grabbing and my feet are meant for standing. Once I've mastered these steps I'll try to walk and before long I'll be running "my life."
See I honestly believe that 10 years from now Substantial Remember "we are substantial and so is our purpose." Magazine will be a publication of national influence. With that said I make it my business to never take my eye off that goal, while remaining focused on my right now. See the things we do in our lives, in our business right now are instrumental in ensuring our success. A lot of times we get so caught up in keeping our eye on the goal that we loose focus on the things surrounding it. I read an interesting article on Forbes.com titled "How The Best Entrepreneurs Succeed: A Case Study" The article started off by saying "While it is obvious that no one approach GUARANTEES entrepreneurial success, it is clear from everything we have learned so far, that there is a Facebook: Facebook.com/gregory.hedgepeth.1 PROVEN path that increases your odds." They broke the Twitter: @GregWho approach down in 7 steps. Instagram: mrsubstantial2u
5 | Substantial Magazine
How to Succeed at
Product Placement Savvy entrepreneurs get their brand and products in front of targeted audiences every day through a variety of free online spaces, fans and influencers, as well as traditional mediums like local cable news reports, radio segments and magazine articles. Small business owners can also tap targeted “pay for play” product placements in community papers, and Facebook and Twitter ads, in addition to exposure in company websites, blogs, Pinterest, Vimeo and YouTube channels. Shelli Martineau, a Seattle-based director of fan engagement at Affinity.IS and freelance digital marketing pro, said optimal results happen when companies use multi-prong exposure in one outlet, such as helpful shares on a company page plus targeted advertising on that same platform. Before putting your own product placement campaign in motion, Martineau emphasizes doing your homework to understand your sales funnel and what you hope to achieve. Clarify the age demographics and interests of your target markets and create specific personas to represent sub-categories, such as businessmen, soccer moms, millennials, career women, etc. Craft campaigns for each Go big, go national. Over the past 5 years a small Long Island, NY company has snagged free national product placements on numerous prime time TV shows, including NBC’s home renovation competition reality show, American Dream Builders and ABC’s Extreme Makeover: Home Edition. The resulting exposure gave Barron Designs, and their subsidiary companies FauxPanels.com and FauxWoodBeams.com, expanded brand awareness, instant credibility, and most importantly new business. Sibling entrepreneurs Steve and Ruth Barron continue to land new product placement opportunities that have lead to double-digit increases in revenues. They advise: 1. Create brand and product awareness with company-generated product placements via mentions, photos, and videos in all major social media channels, including Twitter, facebook, Pinterest, and YouTube. 2. Monitor social media channels to discover and connect with TV and movie producers able to feature your product. 3. Don't be afraid to cold call and ask "Who should I speak with?", so you can send information about your product to the right person 4. Prepare a press kit and product samples for selected editors, writers and producers. 5. Get in touch with companies that have had similar (but not the same) products featured on major network shows. Ask for advice or introductions on your behalf. 6. Continue to "work” a variety of product placement channels, by sharing valuable advice, tips and client stories - with pictures and videos as much as possible - that serve the specific prospects.
By Pattie Simone. "How to Succeed at Product Placement Without Celebrities" http://www.entrepreneur.com/article/234527 Web. Jun., 2014.
7 | Substantial Magazine
Substantial Man of the Issue Dr. Thomas RaShad Easley
Easley began his collegiate studies unexpectedly when opportunity presented itself. He did not know what he wanted to do following his graduation from high school. Now Easley teaches courses such as: orientation to natural resources, policy and natural resources, leadership in education and diversity in natural resources, and continues to embrace his passion as a gospel rapper who uses his songs to teach others about poverty and his journey from poverty to a doctorate.
provided Easley with the access that he needed to take the helm at an institution of higher education. After completing the summer program, Easley had a plan. He was going to college. “They liked my research from that program and they offered me a full scholarship to study forestry, so I took it,” said Easley.
“In high school I liked to do my work but I didn’t have access to people helping with scholarships,” said Easley, “I graduated high school and didn’t know what I was going to do.”
College is the time to take advantage of opportunities and Easley did. He continued with his studies in forestry genetics by obtaining his master’s degree from Iowa State University. Fortunate enough to have never paid for his education, Easley recalls how he asserted himself so that he could have the graduate assistantships that he needed to get his education. He defended himself for what he felt that he deserved.
He may not have known what he was going to do after high school, but that summer he did research work with Alabama A&M University. The summer research program in forestry
After he got his second degree, he found his way to North Carolina. He began his post-graduate school degree at North Carolina State University as the diversity director for the
8 | Substantial Magazine
College of Natural Resources. As he toured the campus during the interview process, a university employee mentioned that he could take one course a semester for free. “In order to move up within the university, you have to have a doctorate,” said Easley. In order to continue with his passion of teaching, he had to get another degree. But, in what area? He no longer wanted to learn about the diversity and genetics of the forest, but about how other people learn. “I took a class in education and it kicked my behind because it was qualitative and science is quantitative. I appreciated the challenge so I continued taking classes,” said Easley. He took some time to complete his doctorate degree full-time and the time that he took was most beneficial for his reconnection with his passion for music. An assignment allowed Easley to come face-to-face with the impact that his poetry could have. “We had to write a big paper and while I was performing, people in my course were crying,” said Easley. Prior to this performance, he did not have the confidence to know just how much power his words could have. He had reconnected with an old feeling of expression. All it took was an assignment to challenge his thoughts and embrace his passion. Dr. Easley currently works at North Carolina State University in the College of Natural Resources as the Director of the Community for Diversity.
I create music that is uplifting and informational. My love of God comes out in my lyrics and the way I share my life experiences over song, by explaining how my faith has kept me anchored. I use my music to reach and teach people, and enhance the lives of others. This is why I call it “Save Your Life music.” - Dr. Thomas RaShad Easley http://RaShadmusiq.com http://facebook.com/rashadmusiq http://reverbnation.com/rashade Twitter follow @RaShadmusiq Album- RaShad Transitions Available on ITUNES, AMAZON, Rhapsody
9 | Substantial Magazine
What to expect from Substantial Magazine Substantial Magazine strikes a balance between inspiration and information, traditional and digital, community and family. Through creative photography and the written word we celebrate the stories of the minority community. Substantial Magazine, the premiere minority magazine in Eastern NC, motivates and educates on the importance of living a SUBSTANTIAL lifestyle.
“We are substantial and so is our purpose.� We do amazing things on our jobs, in our communities and through our arts. Our accomplishments and body of work is extraordinary. Substantial Magazine is the tool by which we "toot our own horns." Our community is sophisticated, unique and bold in all that we do. For that we exist to tell your story. A wise man once said "If I cannot do great things, I can do small things in a great way" that man was Dr. Martin Lurther King.
substance We want to share the future prosperity of the minority community through efforts such as increasing access to health care, job creation, revitalizing schools, and the development of underserved communities.
Not only do we want you to be substantial; we want you to dress the part. Find out about the latest fashion dos and donts. Look to Substantial magazine for fashion commentary, latest news about seasonal collections, and fashion tips/trends from our editors.
Look to this column to bring you the latest as it relates to financial advice and news. Substantial magazine will highlight raising entrepreneurs, successful business owners, and minority for and not for profits that are playing a substantial role in their commnities.
take a closer look for yourself at www.substantialmagazine.com 10 | Substantial Magazine
From spoken word, to the latest in hip-hop news. Substantial magazine is teaming up with the best in the business to bring you a diverse reader experience as it relates to the arts. Here we will also showcase creative work of our readers and freelance photographers.
We need your help! Becoming a part of the Substantial Team is a great opportunity and experience. Rather you are a creative writer, a freelance photographer or a influential blogger we need your help. If you are truly passionate about journalism and getting into the editorial/publication business then let us help you. Substantial Magazine and Substantial U is looking for dependable, self-motivate, and creative individuals who are ready to lead our online and print editorial team to the level of national influence. Visit www.substantialmagazine.com | www.substantialu.com and find out why "We are substantial and so is our purpose." Connect with us on facebook, twitter and instagram to find out more about the Substantial U project. Facebook (SubstantialMagazine), Twitter (@substantialmag), and Instagram (substantialmag)
Visit http://substantialu.com/join-the-team/ to find out more
Greg Hedgepeth President and Editor-in-Chief of Substantial Magazine Founder of Substantial U
11 | Substantial Magazine
R
iality Check!
By Maria Grandy
Contributing Writer
"Our Thoughts On Donald Sterling"
Times have changed or have they really? We are all created equal but are we really? Most people may have felt that way until racial feelings of Donald Sterling, owner of the L.A. Clippers, were brought to the public’s attention. By now everyone knows the story and heard the tape. There have been many round table discussions about it and everyone has their opinion. But is anyone surprised? This is not the first time Sterling has been accused of discrimination. He’s been involved in several lawsuits over the years, paying millions of dollars because of his treatment toward tenants and employees. He thinks African-Americans smell and attracts vermin and Hispanics according to him drink, smoke and just hang around. His settlement of $2.725 million in a discrimination lawsuit brought against him by, African-American, Hispanic and Asian tenants. Sterling who is 80 was recorded allegedly upset that his girlfriend had to broadcast she was hanging out with black people. Keep in mind that her nationality background includes African-American and Hispanic. Sterling was okay with her socializing or admiring them, but why did she have to broadcast it to the world? This brings me to a question that I’ve been asking for awhile now: Is racism still prevalent or is it just hidden better? Taking action against the NBA Commissioner fined Sterling $2.5 million and was banned from attending any games. He eventually apologized for his words, and insists he is not a racist. He is now refusing to pay the fine and vows to fight to keep the team. But what, if anything, does a hefty fine do for someone like him? Who believes he is not a racist after hearing the recording? More than likely that money is just a drop in the bucket of much more money. Does racism have a new face? We could easily say he grew up in a time when segregation was law and that is how things were, but times have changed. Is he alone in his thoughts and beliefs? Are those mindsets only in his generation? Sad to say it is not. There are many who share his beliefs, but unlike him, they hide it behind a mask of tolerance in their day-to-day lives. Does the status of a person make the words sting less?
12 | Substantial Magazine
Hidden Racism By: Evelyne Del Billingslea As with any bitter rant in a lover's quarrel, there is usually something else brewing beneath the surface of the person's anger. A taped conversation between Clippers owner Donald Sterling and his ex girlfriend, the eccentric and very puzzling V. Stiviano has many people questioning how someone could date outside their race and yet still be racist. For some, its an oxymoron that they didn't know existed. For others, it is a reality that is all too familiar. Unfortunately hidden racism is still very much present in our society. The root of racism is the essence of pre judging someone. The connotation that all minorities are the same can be a disturbing force that feeds into the likes of someone like Donald Sterling. Somehow in his twisted rationale Sterling managed to separate V. Stiviano from the rest of her race. Her lighter skin color to some people represents a "safeguard" that says that she is more acceptable than her darker skinned counterparts. Did her picture with darker skinned blacks remind Sterling that he was indeed dating someone of another race? Perhaps he preferred to remain in his state of denial with Stiviano, focusing only on her complexion and not her race. There is a long standing argument that stems from an old slavery day notion that the white man wants to conquer all...including the black woman. The deep rooted resentment towards black men who were once slaves, but are now in a position where they cannot be conquered, allows the white man to move on to another conquest. His conquest of the black woman feeds two intrinsic desires: 1- Revenge against the black man by taking what is essentially "his". 2- A sense that he is "rescuing" the black woman by elevating her to a different status by dating a white man. Unfortunately there are some black women who would agree that dating a white man elevates their status. So the fact that their beau has racist views does not bother them one bit because their relationship is void of love anyway. These ideas may seem a little far fetched to some, but there have been men who have admitted their bias and shared their desires to plant their flag atop an empire. Conquest equals power. And for a man like Sterling, dating a woman of a different race could represent the complete package of him conquering the world. He doesn't have to submit to her like a man does in a real relationship. Instead he controls her with gifts, money, and even employment. In the event that his "conquest" doesn't behave within the rules that he has established, he punishes her by letting her go. Sterling can easily be considered a part of the dating pool that believes they are doing minorities a favor by dating outside of their race. According to Sterling's argument, he appeared as though he felt Stiviano was above being seen with a black person. He expressed the fact that he didn't mind if she had sex with a black man, but being seen with them in public was against the rules. He had his own idea of who he wanted Stiviano to be, and seeing her with a black man did not fit into his Stepford Wives image of what he wanted. Sterling provided a lavish lifestyle for Stiviano that seemed to uplift her and catapult her into a different social status. For all we know, Stiviano could be duped into believing that dating outside of her race was the only way to achieve such a transformation in her lifestyle. Stiviano's erratic and unusual behavior makes it easier to understand how someone could allow themselves to date a man who expresses his disdain for her own race. Self esteem issues, complexion confusion, and the inability to fit into a certain category can lead to a person accepting to be treated as "less than". In Stiviano's eyes, the lavish lifestyle provided by Sterling was enough to keep her around, and perhaps even serve as an unspoken apology for his racist views. It is the Master/Slave mentality that allows the slave who receives a porterhouse steak to feel superior to the one who receives only the bones. They can easily convince themselves that their suitor's actions are acceptable because he doesn't treat her with the same disdain. But what eventually surfaces is deep rooted self hatred, and a lack of pride so deep that a person would allow themselves to turn a blind eye to the disdain from their suitor. The tricks of the mind can eventually lead this person to forget their roots and carry on a life void of color. In a perfect world, there would be no color; especially when it comes to love. But we cant deny that color does exist for many people in this world. The question that we have to ask ourselves is what price tag hangs on the ability to allow ourselves to forget who we are. And better yet, what damage do we do to the next generation who is puzzled by the existence of racism in our country.
13 | Substantial Magazine
Substantial Woman of the Issue Ms. Lyndsey Simpson Age: 27 Education: Texas A&M University Master of Healthcare Administration ECU Studying Masters of Science in nursing Hometown: Dallas Texas Relationship Status: Single
Substantial Magazine had the pleasure of sitting down with this beautiful entrepreneur, medical professional, trainier and motivational speaker. Lyndsey says every since she can remember she's been concerned about the health of others and just fascinated at how the body works in general. "(At one point I wanted to be an astronaut and meteorologist but calculus was an enemy to me so I said ummmm no lol) I like the fact that there is so much to learn in the medical field. It’s always something different you can do whether it’s clinically or administratively. I like to switch things up and try different things. I honestly can’t see myself not being tied to this profession in some form or fashion. SM: You currently work for Vidant, tell us a little about what you do? Lyndsey: I work for Vidant as an administrative resident. After you get your masters in healthcare administration it’s good to seek these out to gain experience in the field. I worked on projects that deal with anything from strategic planning, management and marketing to cost revenue cycles. I work on lots of business plans and basically learned the ropes of how to run a hospital. I’m able to work with the entire executive team and they are great mentors and always eager to help. It’s a complex system and ever changing which is why I like it! SM: You recently decided to go back to school, what degree are you pursuing and what made you decide to go back? Lyndsey: I was going to pursue nursing right after my first degree but while in my undergraduate career I worked for a nursing home full time as a medication aid and I had a very bad feeling of how poorly it was ran. I was more so concerned about the safety of the patients and lack of structure in the facility. I disliked it so much that I turned down my nursing school acceptance and pursued my MHA which gave me the foundation I needed for if I ever wanted to run a facility of my own. Now I know how to run an effective facility. I just had to get that knowledge. It bothered me too much. I never lost the Love I have for patients and I missed it every day because I’m a natural nurturer and care taker. I like to see people well. So I came back to school…I will use all the degrees one day I promise lol. They will all tie together in the end. I feel that knowing more about the body will make me a better trainer as well.
14 | Substantial Magazine
goals and dreams with, a counselor, a motivator…the list goes on. You develop a relationship with your clients and when you’re invested in them their goals become yours. I Love it. If I’m having a bad day my clients will never really know it because I enter the zone of helping someone else and that’s what gets me through my tough days. If I have a bad day it gets better after I train 100% of the time. I Love training and I can’t say that enough. The people I train know I Love it as well. I go all out. SM: I'm sure your love for health and fitness motivated you to start your business. Tell us more about M.E.L.T. Lyndsey: M.E.L.T. stands for Making Effective Lifestyle Transformations. I wanted to create a business with the core being lifestyle change. I used the word melt because it symbolizes the melting away of the negative thoughts, ideas, habits or lifestyles that people are dealing it with. It can me melting away pounds…melting away those thoughts someone may have put in your head that said “you can’t do something” MELT combats that and says you CAN! It’s really a total lifestyle makeover inside and out not just working out and being fit but tapping into to the entire state of optimum wellness. Sometimes when I train individuals they only want to get ready for an event and once that event is over and done with they go back to the unhealthy habits. I want those who experience MELT to commit to a lifestyle change not “seasonal” or “event dependent” change.
SM: That's right you are also a personal fitness trainer, tell us a little about that side of Lyndsey? Lyndsey: OH MAN…where do I start…This is my heart. I Love training and I Love the people I train. I have been training for over 10 years. My first job was McDonalds…I worked there for 3 days and I’ll just leave it at that! I got another job as a fitness tech at Curves Women’s workout facility when I was 16 years old. I knew then without a doubt that I would be doing this for the rest of my life if I could. I’m just a happy person when I can train and I think it’s because I can see people right before my eyes change and they feel so good about the change. Money will never buy that feeling. Even when I worked full time I trained and I did it all through college as well. I’m an encourager and I push my clients. I push them until they no longer need me anymore. It sounds weird but I’m the type of trainer that teaches. My goal is to get you to the point where you don’t need me anymore. Every time I say that my clients look at me weird lol. To be honest a few of them don’t need me anymore they just like to train with me because they like the encouragement and the push. As a trainer you aren’t just a trainer. You are shoulder to cry on, someone to vent to, someone to share
SM: Let's get to know Lyndsey the person; what do you do to relax and get away from your busy days as a medical professional, grad student, personal trainer and business owner...? Lyndsey: To get a way I like to take a weekend and just close myself off from the world. I’ll turn off my phone, social media and just kind of become a recluse. I need that time alone. I have friends that sometimes want to do things but I just don’t want to be around humans lol. So I’ll take my little puppy to the park and the beach and we will just hang out. He doesn’t talk back. I’ll tap into my other hobbies which are clothes designing and photography, It helps me to escape a little. I’m not high maintenance and I’m not big on going to big venues. I naturally like to be alone most of the time. I’ve always been that way. If you don’t see me doing my actual job you probably won’t catch me anywhere out and about. I’m pretty low key. SM: What's something you live by? Lyndsey: “Go see if you can even if someone tells you that you can’t- Lyndsey Simpson I’ve always told myself this in my head. I’ve been told no a lot of times. I’ve had people even recently tell me what I was doing wasn’t needed or that I didn’t have the skills. What the heck do they know? I’ll go figure it out for myself before I listen to you. Turns out a lot of them were wrong… A lot…
15 | Substantial Magazine
SM: Briefly tell our readers why you are substantial? Lyndsey: I’m only substantial because I serve a God that saw fit to make someone view me as such. His grace trickled down on me and I’m thankful for that. SM: Is there anything else you would like our readers to know about Lyndsey Simpson? Lyndsey: I have a big heart and my mission is to help others. As long as I can do that I’m happy and content with life. Keep the fame and money I just want my own gym. SM: Follow Lyndsey and learn more about M.E.L.T. at the below: Facebook: Lyndsey Pyt Simpson Facebook: https://www.facebook.com/meltfitlife Instagram: lyndsey_pyt Website: http://www.meltfitlife.com/
Want to JOIN TEAM M.E.L.T. visit www.meltfitlife.com/ and start Making Effective Lifestyle Transformations.
Photography by: Randy Curtis Jr. of Artiisan Photography Make up by: Jennifer Claude Wardrobe Stylist: Britney Oates
16 | Substantial Magazine
Memoirs of an Ordinary Woman
“I would like a mixed drink with an academic appetizer made with a labor of love please!”
Now that I have your attention, I would like to discuss our mixed economy, education and the labor force. Substantial is synonymous with meaningful, important and significant. Although I personally think there are a great many things that define a person that carry more weight than their profession, let us be honest, many people hang their hat on what it is they do each day from 9 to 5. When you meet someone the first question asked is “What do you do?” Therefore I could not think of a better topic for my inaugural blog submission for Substantial Magazine other than why what we do each day truly does matter from a societal and economic standpoint. We live in a mixed economy which simply means both the thread of government and privately owned businesses contribute to weaving the fabric of our nation. As a United States citizen you are well versed on the importance we have placed on freedom and how hard many of us have had to fight to claim and retain it. We want to control the supply and demand of goods and services as we see fit with minimal interruption from the government. However, the administration does handle extremely important tasks necessary for us to maintain our “freedom”. The task at hand I would like to focus on is education. Aside from the sprinkle of private schools peppered throughout our country, the majority are educated through public institutions. Growing up there were so many ads on television and in magazines showcasing the face of the latest celebrity encouraging my peers and I to “Stay in School”. Now I feel we are bombarded with messages to go back to school, to aim higher, to become lifelong learners. There are multiple reasons why, but the lack of academic valor in our labor force is what immediately comes to my mind. The labor force is essentially the sum of people available to work, both employed and unemployed. Unemployed is a term quite familiar to many of us either because we have lived this unfortunate reality or know someone who has. When looking for places to scrape and cut corners, education should not be the answer. When there is an investment in education, citizens are more qualified for the work force. This could translate into an increase in wages and salary which consumers pour back into their local economy; not to mention greater earnings also equate to a higher tax bracket pouring money back into government over time. In other words what you do indeed does matter, not simply on the job, but on your own time as well. The next time someone asks what it is you do I challenge you to say “I serve as a mentor”, “I volunteer at my local elementary/middle/high school” or “I support local businesses in my area”. An educated society on average experiences more growth, less crime, better health and a positive outlook for the future. Let’s continue to strive for excellence and lift as we climb to better ourselves and our labor force. Economic topics such as the job market, unemployment, inflation, taxes, budgets, etc., are not always the most fun to read about, but vital for everyone to understand. I will do my best to keep them applicable to your daily life to help you stay ahead of the game, flawless (Beyoncé voice) and always substantial! Phelicia S. Price, MS is the Founder and CEO of PSP Image Consulting, LLC, as well as an Associate Faculty member at Ashford University teaching various topics within the discipline of economics.
17 | Substantial Magazine
"BEAUTY IS IN THE EYE OF THE
BEHOLDER"
By Evelyne Del Billingslea
They say beauty is in the eye of the beholder. But there are some people in this world who manage to find beauty in even the most mundane places. As a small child, Omar Cummings always had a way of thinking outside of the box. He was always drawing, painting, or altering something around him. It comes as no surprise to those who know him that Cummings is now a talented artist, and the owner of a full service art gallery. The Charleston SC native opened Manifestationz Art Gallery in 2012, and in a just a short period of time has housed art from local and international artists. It was his goal to create a space where artists and art lovers could convene to celebrate the diversity of the art world, and eventually expand the influence of the arts in the NC Triangle area. The gallery is located in downtown Cary and holds art related events and classes throughout the year. Cummings work can be described as 70's abstract meets contemporary. He uses bright, bold colors, sharp lines, and mixed media to create large one of a kind pieces. His commissioned breast cancer ribbon piece for the 2013 Pink & White Gala in Greenville drew the attention of fundraising organizers in his area, and landed him a board seat with the Heart 2 Heart Foundation, a Raleigh nonprofit that raises money for health related issues. "I'm passionate about art; but I'm also passionate about people. If I can use my talents to help others, it makes my job ten times more worthwhile," says Cummings of his community oriented endeavors. Since working with Heart 2 Heart, Cummings has started to focus on more ways that he can use his talents to raise awareness for chronic diseases that are prevalent in NC. With a background in Biology, and the success of a national pharmaceutical sales company under his belt, Cummings is fully equipped for the task of using the arts to draw attention to combating illness and disease. As a center for cultural exploration, Manifestationz prides itself of featuring artists of varying genres. The gallery has featured Greenville resident and award winning artist Richard Wilson, International Artist and Instructor Gustavo de Los Rios who is very well known in his native South America, and Psychologist and Artist Natalie Winters from Raleigh NC. As an artists himself, Cummings knew the value of connecting the artist with the admirers and decided to participate in Cary Art Loop's Final Friday series, allowing the featured artists to come in for an evening of entertainment with patrons of the gallery. The events sometimes features live music and even live painting sessions. Having the artist on site to explain the inspiration and techniques used for their work truly resonates with guests of the gallery, and continually draws a large crowd waiting to see what new pieces are on display. "Art is supposed to invoke emotion. When people connect with the artist, it is almost as if they are a part of the artist's work. It becomes very personal to them. As if it were an extension of their own personality," says Cummings of connecting artists with buyers. This past year has been especially exciting for Cummings as he was invited into the RAW Artist network in their Raleigh NC chapter, and was also chosen to have his art displayed in an area hospital in Cary. The summer months will bring more visitors to the weather friendly atrium at the gallery watching Cummings create new works of art, or attending art classes inside. He has started a special kickstarter campaign to raise money for children who otherwise cannot afford to take art classes. It is his hope that by reaching children at an early age and allowing
18 | Substantial Magazine
them to express themselves that it will leave a better footprint on the community. Students at the gallery are encouraged to create from the heart and listen to their inner critic instead of that of others. With a very successful start in the Cary area, this artist's canvas is sure to explode with colorful creations for years to come. Keep up with Manifestationz Art Gallery: https://www.facebook.com/Manifestationz | Visit http://manifestationz.com/
19 | Substantial Magazine
20 | Substantial Magazine
&
Words from the Editor-in-Chief Executive Editor
Substantial University, Substantial U for short, is not just another publication advertising fund producing campaigns for higher-education. No, it is much more. Substantial U is an opportunity created specifically with Substantial students in mind. Here at Substantial we have noticed that there are extraordinary students doing extraordinary things on and around their campus. However, until now, their stories were very unlikely to reach the channels of publicity that they deserve. We are setting out to tell their stories to the masses and create connections for them that will open doors to bigger and better opportunities! What began as a simple vision from my personal mentor and the President of Substantial, Mr. Greg Hedgepeth, is proudly presented to you here as the newest edition to the Substantial Brand. Substantial U is ran by minority student leaders and gives other students, educational institutions, and even employers a tangible depiction of what is being accomplished all around the country on numerous institutions. As time continues, our goal is to develop the SU portion of the Substantial Magazine into a kaleidoscope of inspirational stories and resources for minority students and their peers. Divided we are all the minority, but united we are the majority! “Substantial U… Next to change the world!” Trey Wade Editor-In-Chief, Substantial U
Greetings! This is the inaugural issue of Substantial University, or as we like to call it, Substantial U! Join us in the excitement of expanding the Substantial brand and pushing forward to bring the stories of exceptional stories from campuses all over the country. This issue we tell the stories of Polly Irungu, DaJuan Lucas, Eric Green and Dr. Thomas Easley; individuals who are substantial on their campus and in their missions. As we build the substantial brand and solidify Substantial U feel free to contact us and let us know about people who you think are substantial and must be featured in our publication. Also follow our blog and stay current with us. In between publications, Substantial U will continue to discuss some issues for college students and present them on our social media sites and we welcome interaction and an open dialogue between you and us. We’re working on great things at Substantial U and trying to challenge everyone to discover… “What makes you Substantial?” Jamitress Bowden Executive Editor, Substantial U
21 | Substantial Magazine
"A dynamic young mogul of our generation" An interview with Polly Irungu, Miss Black Oregon Interview By Marques Harrington photography provided By Polly Irungu
Substantial U had the awesome opportunity to sit down with a dynamic young mogul of our generation, Polly Irungu. Not only a mover and shaker on the campus of the University of Oregon where she is a journalism and international studies double major, she has also gained statewide acclaim as 2013 Miss Black Oregon.
Around her campus, the name Polly Irungu is synonymous with the words bold, classy, successful, determined, faithful, scholarly and fierce and now Oregon hails her royalty. Miss Black Oregon is a subsidiary of Miss Black USA Pageant and is focused on scholarship of young black women. Its mission is to award scholarships and provide stellar young women with a platform to teach other young women that success is unlocked through education. Irungu embodies the mission and attributes of the crown yet has an unconventional approach to pageant royalty. She prefers sneakers over heels, rolled up sleeves over evening gowns and a pin over a golden scepter. She wholeheartedly promotes education and works tirelessly to inform minorities that all of their dreams can be realized if they are willing to put forth the necessary work. She also believes that her trajectory to success will be incomplete if she isn’t “letting down her bucket” to use the phrase Booker T. Washington coined.
22 | Substantial Magazine
The Miss Black Oregon crown has not afforded her some remote lofty social throne. Rather it provides her with a highly visible vehicle of action and service. She mentors freshmen and tutors children in the community because she believes that she is only as successful as the community that she represents. This service minded leadership did not come by osmosis; Irungu inherited this from her parents. Both Kenyan born student immigrants, Irungu’s parents left their families to pursue higher education in Kansas. Her parents eventually earned their prayers and established their home as an embassy where they constantly received family members from Kenya so that they too could realize the American dream. Irungu has been in America since she was an infant; she remembers struggling with the English language because her parents primarily spoke Swahili and Kikuyu (her family’s native languages) in her home. While a full-time student, she works as a campus ambassador for Dell Inc. promoting Dell products at campus events and through social media. She is involved in dozens of student organizations including: the PAC 12 Networks, Envision Magazine, Daily Emerald, The Pit Crew, Black Student Union, Black Women of Achievement and African Students Association. She has received University of Oregon’s Diversity Excellence Scholarship and was recently distinguished as "One of the 25 Ducks who will change the world" in Daily Emerald. One way she changed her campus was by starting an organization. She along with a group of friends chartered their campus chapter of National Association of Black Journalists (NABJ). Upon starting the organization she learned of its upcoming national convention, which is the premier event of the year for black journalists. It is an annual opportunity to network with journalists from all across the country even the likes of celebrity journalists like Soledad O’Brien or Al Rocker. Irungu and her colleagues had the momentum, but they only lacked the money considering that they only found out about the convention in Orlando, Florida two months before! Her friends and their advisor thought she was crazy for proposing that they attend the convention with such short notice but she had set her mind on attending. Drawing on the same strength that her father and so many of her relatives had drawn from in the past to come from Kenya to Kansas, she was determined to go from Oregon to Orlando! Immediately she began organizing her friends in a strategic plan to get to the convention. Their advisor was a stalwart for their cause helping to rally the funds. The advisor donated personal funds as well as helped them garner grants and school funding to exhaust the expenses. Her colleagues and their advisor raised the funds to completely cover travel, hotel and registration in less than two months’ time! Last June, Irungu and her colleagues joined thousands of other students, professors and professionals in Orlando for the convention for a weekend of collaboration, networking and professional development. Among the group of delegates that Irungu met were Roland Martin, Bishop T.D. Jakes and the cast of the Black Nativity, Rev. Jesse Jackson and the family of Trayvon Martin. Preparing for her journalism career, she is establishing herself as a photographer and aspires to work for National Geographic magazine as well as own and operate a photography studio in LA. With no formal training as photographer her work has been showcased in Mills International Center at the University of Oregon for an international display. Irungu’s photography career sky rocketed as she was privileged to join the team of Fashion News Wire in shooting the 55th Annual Grammy Awards Show. While most of us were at home watching the stars in their procession to the awards on TV, Irungu was there on the red carpet. She photographed and interviewed Beyoncé, Frank Ocean and Nelly. Her goal is to “ultimately like use photography to bring awareness to social issues” in the steps of the world famous Gordon Parks. Through all of Irungu’s laurels she bows in recognition that her faith God, love of her family and the support of her friends is where she draws her strength.
Polly Irungu
https://twitter.com/pollyirungu
http://instagram.com/PollyIrungu
Visit her website: http://www.pollyirunguphotography.com/
23 | Substantial Magazine
BRAND
Yourself for Success Let Me Upgrade U
Let us take a look at your personal brand and how you present yourself as a professional just as we would if we were in the market for a computer. As we stroll into the electronic store of your choice we find the ever ready sales associate anxious to shower us with questions about what we need, which if you are anything like me I am left dripping with utter confusion. However, you know the basics; you want hardware that appeals to your taste and software that satisfies your needs. Will it fit on your desk and in your backpack? Is it loaded with the programs you need to do the tasks required of you? This is quite similar to what an employer is thinking when you walk in for an interview for that open position you covet so dearly. Does their resume specify the basic “programming” needed to fulfill the duties in the job description? How well does this candidate articulate their interest in the position and how their vision and values align with XYZ Company? Are they well versed in the constant growth and changes in the industry? These questions can all be answered with your hardware or rather your hard skills. This list of skills encompasses your book smarts, what you learned in school, volunteering, service learning and/or during your internship. Naturally how well you can perform the obligations of the position is vital and typically a focal point for a college graduate. You have walked across the stage one, two or possibly three times and now have a slew of letters behind your name indicating you are beyond qualified to do something. Therein does not lay the problem. Does this person fit in with the culture of XYZ Company? Is Jane Doe a team player? How motivated is she? How well does John Doe manage his time? Will he be easily adaptable to change? How creative is this person? Now we stumble upon the problem many employers have with interviewees. The hardware is amazing, but the software is not up to date. Your software in this case brings mention to your soft skills. Most are familiar with the term “people skills”. The interesting mistake made by individuals interviewing for a position is their laser focus on the hard skills. Though it is important to possess at least the minimum, there are countless incidents where a lack in hard skills was trumped by a hand well played with a strong set of soft skills. Just as you were trained in school, there is on-the-job training to tackle the deficit in hard skills. I have yet to hear of a company with training in flexibility or motivation. Those are the intrinsic values they prefer already be instilled in you. My advice is to position yourself in environments that enhance your soft skills set. Those experiences provide you with a point of reference for discussion during an interview. Get involved in organizations, volunteer or simply find a mentor with additional ideas that can also offer feedback concerning your improvement in this area.
“Even if you’re on the right track, you’ll get run over if you just sit there.” -Will Rogers
Phelicia S. Price, MS is the Founder and CEO of PSP Image Consulting, LLC, as well as an Associate Faculty member at Ashford University teaching various topics within the discipline of economics.
30 | Substantial Magazine
Asia Blaylock, 21 Alyse Bone, 24
Chanel Blaylock, 24
WE ARE NEXT An interview with the young CEO's of
SM: Who are the ladies of Live ACA? LiveACA: We are the new millennia’s. We are three young, driven, ambitious and empowering women that seek to make an impactful change in communities worldwide. SM: Describe the social and working relationship that the ladies of Live ACA have. LiveACA: First and foremost we are sisters and best friends. We travel together, spend every holiday together, and we are always connected! We balance each other out, respect one another and we understand our role in the company. Everything comes together organically, we just get each other. SM: You recently started Live ACA. Tell us a little about the company? LiveACA: Live ACA is a new start up company dedicated to providing effective programs, events, expos and scholarships that strengthen individuals and businesses in their pursuit of excellence. For every event, the goal is to partner with businesses, organizations, schools and powerful individuals in the community. We recognize that partnering is a powerful tool that advances mutual interests and increases the opportunity for everyone to fulfill their mission and expand their reach in the community. Partnering is the life of our company. SM: What inspired you to start Live ACA? LiveACA: On August 26, 2013 we came together and started Live ACA. Each of the founders has firsthand experience with federal student loans and the repayment process. Our first thought was to
have a pop up shop selling our own gently used clothes. That one thought morphed into something greater and bigger. We decided to create a business that integrates each community member in a positive and empowering light through events, programs, expos, fundraisers and scholarships. In order to tie together both scholarship and community, a portion of proceeds from every event goes toward the Live ACA Scholarship Fund to help local students grow and learn without financial strain. SM: What type of response have you received from the community in regards to Live ACA? LiveACA: We have received great support from close friends and family. We haven’t made an official debut to the community yet (June 28th is our official launch party!) but we are confident that we will have a great response from the members of the community. SM: Where do you see Live ACA in the next five years? LiveACA: By 2019 we will have fostered meaningful and powerful relationships with businesses and individuals across the country. We will have provided partial/full financial assistance to at least 5 students pursing higher education. Live ACA will be a nationwide brand and platform known for its’ successful events, connections, membership service and community involvement. SM: If you had access to unlimited resources where do you see the Live ACA brand going (feel free to dream huge here)? LiveACA: With unlimited resources, Live ACA would be able to fully sponsor over 10 students a year to attend any college/university or
31 | Substantial Magazine
trade school of their choice with proper qualifications. We would integrate individuals and businesses in communities to strengthen the business and local economy in each community. We would provide countless events, seminars and expos to educate and expose local businesses and individuals at our state of the art incubator facilities. SM: Are there any challenges you have had to overcome as a young minority entrepreneurs or do you forsee any in your future? LiveACA: Finding a mentor has been a bit challenging. We would love to have a mentor who can assist in our development as entrepreneurs and serves as a trusting leader and guide as we continue to grow over time. SM: What motivates/inspires the ladies of Live ACA? LiveACA: First and foremost we are faith driven. We love to see strong communities that are engaged and supportive. SM: What is one thing you all live by? LiveACA: Believe. Trust. Act. SM: What advice would you give to other young people pursuing their entrepreneur spirit? LiveACA: Even if you don’t have the support you want at the moment, don’t be discouraged keep working and it will work and don’t ever forget why you started.
SM: Is there anything else you would like our readers to know about the Live ACA? Any upcoming projects you would like to share? June 28th 2014, will be Live ACA official launch party. September 22nd 2014, Live ACA will host our 1st annual Scholarship Golf Tournament at Wakefield Tournaments Players Club (TPC). SM: Stay connected to the ladies and find out what's going on with Live ACA:
Live ACA
https://twitter.com/live_Aca
http://instagram.com/liveaca Visit their website: http://www.liveaca.com/
27 | Substantial Magazine