5 QUESTIONS WITH ADAM BALL

Talking Network Industry With Submarine Networks World General Manager

1. WHO IS SUBMARINE NETWORKS WORLD AND WHAT IS THE EVENTS MISSION?

Submarine Networks World 2023 will be the 26th annual edition of the event. Taking place each year here in Singapore, it is the largest annual subsea communications event in the world. Each year, we recruit the most innovative and exciting speakers in the space from all corners of the globe, offer thought-provoking discussion sessions where moderators are not afraid to ask the tough questions, and in-turn extend the global reach of the event. Our mission is simple – to provide a platform for the best and brightest in the global subsea communications industry to share knowledge, do business and advance their mission of making communication easy and accessible for all.

2. HOW DOES SUBMARINE NETWORKS WORLD PARTICIPATE IN THE SUBMARINE CABLE MARKET?

We’re not selling cables or leading consortia! Rather, Submarine Networks World brings together the movers and shakers from the market in once place to drive the industry forward. In describing us, our attendees use phrases like ‘both ends of the cable’ or ‘all the people you want to meet with in one room’.

3. HOW IS TERRAPINN HELPING TO PROMOTE A MORE DIVERSE AND INCLUSIVE SUBSEA SECTOR?

We always approach speakers and participants from various genders, backgrounds and ethnicities. Of course, we can only bring together the people who accept our invitation, but we strive to increase the diversity of our speaker panel every year. We are also continuing our “Under 25” scheme that we launched for the 25th anniversary edition last year, whereby registered attendees can bring a junior colleague under the age of 25 to the event free-of-charge to ensure that the next generation can learn from the current leaders.

4. AS SUSTAINABILITY HAS BECOME A HOT BUTTON ISSUE IN OUR INDUSTRY, WHAT ARE SUBMARINE NETWORKS WORLD’S PLANS FOR SUSTAINABLE OPERATIONS GOING FORWARD?

Across all our events, we are always looking at how we can improve the sustainability of our operations. A few examples are that we have removed unnecessary single-use carpet from the event, the event venue employs sustainability practices in waste reduction, single plastic usage & electricity consumption and our event app has removed the need for multiple paper-based communications. We are also a member of Isla (Home - We are isla. Helping to accelerate the event industry to a sustainable future.), a global body helping to accelerate the sustainable future of events.

5. WHAT’S HAPPENING AT SUBMARINE NETWORKS WORLD IN 2023?

Following our record-breaking 25th anniversary edition of the event last year, we’re going to be even bigger this year. There’s only a handful of sponsorship opportunities remaining and attendee numbers will be even bigger. Aside from that, you can expect the same amazing networking and learning opportunities and a chance to spend time with the leaders who are really driving the industry forward. To find out more visit WEBSITE. STF

ADAM BALL is General Manager of Terrapinn responsible for the management of Submarine Networks World since 2018. He is an experienced sales leader with a proven track record in both London and Singapore. Coupling an affable nature with outstanding influencing and communication skills, he has directly formed and maintained long-term business relationships of integrity and success across a variety of high value/high profile products and services.