ISSUE 4 | AUTUMN 2012
YOURS FREE
INDUSTRIAL STRENGTH
ENTREPRENEUR
BRAD WEBB Emerging Leaders SHAPING THE NORTH’S FUTURE
The NBN HOW IT WILL IMPACT YOUR BUSINESS
15 Minutes With KEIRAN PERKINS
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BONUS HIGHLIGHTS
FEATURED INSIDE
ONLY ONE MEDIA COMPANY PROVIDES LEADING ENTERTAINMENT SOLUTIONS ACROSS TV, RADIO & ONLINE.
SOUTHERN CROSS AUSTEREO
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inside
WHAT’S INSIDE
the regulars 04 06 09 26 28 33 40 43 44 48 67 68
News Desk Regional Update Andrew’s Angle 15 Minutes With Bits & Gadgets On the Rise Australia’s Best Presenting New Section! Product Review Just for Fun Calendar of Events Cheers and Beers
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BONUS
MOTIVATION A POSTER INSI L DE PAGE 69
australia’s best ROUX BLOND TAKES THE CAKE
the contributors 29 Back to Basics
Developing core skills; increasing confidence
32 Self Managed Super Funds
Change your strategy and secure your savings
34 Pre-Nuptial Agreements
Protecting your interests and assets
35 The Digital Age
Redefining our viewing habits
39 Weddings and Work
Time saving tips for the busy bride
presenting
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Q&A WITH MELISSA COULTER
41 Retirement Ready
Plan well and retire on time
42 Happy Feet
highlights
49 Data Projectors
14-25
Energy Effeciency & Sustainability
52-65
Conferencing & Events
How well do you know your feet? How do you choOse the right one?
50 Lion on the Loose
Creating a winning partnership
51 Workplace Stress Ensure you are the solution, not the problem
66 Lifecycle Marketing
What stage is your business in?
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NEWS
news
desk. YOUR LOCAL NEWS FEED
TGS Welcomes New Deputy
Mackey Wales Law
WRG
Townsville Grammar School has welcomed a new face in 2012 with Steven Morris being appointed as their new Deputy Principal. Steven comes from a Deputy Principal position in Emmaus College in Rockhampton, but he is no stranger to the North, having completed his secondary schooling in his hometown of Ayr.
Mackey Wales Law is pleased to welcome two new members. Amanda Hill has arrived from O’Shea & Dyer and will be part of the conveyancing team. Nikki Butler joins Mackey Wales Law direct from Ryan Catholic College.
wilson/ryan/grose (‘wrg”) lawyers are pleased to announce Renee Bennett is now a Queensland Law Society Accredited Specialist in Succession Law.
Purcell Taylor Lawyers
Jepson Media Take Home the Gold
Loloma’s New Range
Three family lawyers from inner-city firm Purcell Taylor Lawyers have celebrated major individual milestones. Senior associate Leon Pommer, company director Michael Purcell and senior associate Lucia Taylor have commemorated their 35th, 30th and 20th anniversaries since being admitted to practice respectively. The trio, who lead one of the region’s most respected family law divisions, are also celebrating a combined 85 years of practice this year.
Jepson Media returned from the Queensland Multimedia Awards in Cairns with a little more luggage for the return journey; taking out 4 categories in the television section of the evening. Director and owner Peter Jepson was overjoyed to receive awards for Best Promotion, Best editing/production technique, Best special effects and best commercial over $7500, which includes three awards for the Townsville Bulletin’s rebranding campaign.
Loloma Jewellers launched their new Vanelli range, which included elements of coloured diamonds and South Sea Pearls. The elegant new range was inspired from trips to both Las Vegas and Hong Kong where staff discovered the newest world trends and directly secured the finest product. Loloma’s fifth store, set to open in the new Myer Stockland in early 2012, will have a bridal focus, set to include both the Vanelli range as well as its exclusive Hearts on Fire range.
Jupiters Townsville Wins
Queensland Country Builds
Jupiters Townsville scooped the pool at the Townsville Enterprise 2011 Townsville Airport North Queensland Tourism Awards. Jupiters took out the top honour in three categories including Tourism Restaurants and Catering, Young Achievers Award and the Richard Power Award. Marketing Executive Megan Philippa was awarded the Young Achievers trophy for her high degree of personal involvement in tourism, while Jeff Webster walked away with the Richard Power Award for his wide and varied, long-term contribution to the industry.
Vacant land at the corner of Nathan Street and Ross River Road will be transformed into yet another major facility for Townsville when Queensland Country sets up their head office in what is expected to be a state of the art facility. Planning is still in the early stages however the prime location is expected to help raise the profile of the regionally focused Credit Union and Health Fund and is yet another coup for the city, strengthening Townsville’s reputation as a regional powerhouse for commerce and industry.
Townsville Enterprise Welcomes New Tourism Leader Townsville Enterprise has welcomed Patricia O’Callaghan as the new General Manager for Destination Marketing & Development. Formerly the General Manager of the Mount Isa Chamber of Commerce, Patricia has driven many successful tourism and economic development promotional campaigns.
Submit your business news, achievements, staff movements in 75 words or fewer to info@successbusinessmag.com.au
EDITOR’S NOTES
publisher’s panel EDITOR Marissa Candy editor@successbusinessmag.com.au SALES & MARKETING Rebecca Hutton rebecca@successbusinessmag.com.au JOURNALISTS Rachel Licciardello Tracey Lee Gordon DESIGN & PHOTOGRAPHY Skye Millard Luke Taylor Success Business Magazine Pty Ltd PO Box 5660 Townsville QLD 4810 22 Walker Street, Townsville QLD 4810 ph. 07 4771 2669 fx. 07 4721 1974 www.successbusinessmag.com.au Find us on facebook Follow us on Twitter All information and images are subject to copyright. No part of this publication may be reproduced, stored or transmitted in any form without the prior permission in writing to the publisher. The views and opinions of authors and advertisers do not necessarily reflect the opinions of the publisher. While every effort has been made to ensure the accuracy of information at the time of print, the Publisher accepts no responsibility or liability for any errors, omissions or subsequent consequences including loss or damage from reliance on information in this publication. Circulation: 10,000 copies quarterly Regions of Distribution: Townsville, Charters Towers, Ingham and Burdekin. © Copyright 2012
from the editor. Like most people I’ve been talking to, I have welcomed 2012 with optimism. It has been 12 months since we hit the market and despite cyclones, economic turbulence, stock market crashes and other signs of international turmoil, our region continues to travel down the road of economic stability. What a great region we have to conduct business and I often think how lucky we are. We are in an era where opportunities still exist; we just need to look harder for them. The first quarter of the year poses a great time to start forecasting for the year ahead. For myself, this is a year I am devoting to professional development. There are many local options to choose from to further advance learning and we welcome you to contact our partners featured within for more information.
In our biggest issue yet, we have included two information filled highlights to assist with your planning, with conferencing and events and energy efficiency and sustainability. With the awareness of sustainability growing each day, it has never been more important to explore energy saving options in your home and business. Attracting more events to our region can only assist the North Queensland economy in a positive way and I encourage everyone to use local resources wherever possible. With this wealth of experience and knowledge based locally, let’s all work together to create more opportunities for the region. The next edition will be our anniversary edition and I look forward to taking a walk down memory lane with you all. •
- Marissa Candy.
AD SturtCHOICE BusTRAINING Centre
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Regional Update David Crisafulli
Glenys Schuntner
Deputy Mayor Townsville City Council
Chief Executive Officer Regional Development Australia Townsville and North West Queensland Inc.
As was the case last year, the mood at the myriad of parties during the festive season was hope that this year will see an improvement in our economy. While December’s cut in interest rates put a smile on faces throughout our community, there’s no doubt that retail remains a tough game to be in. A combination of a lack of confidence, people saving their pennies and new competition from areas like on-line shopping are driving profit margins down. But there are some glimmers of hope for the future on the local landscape. Hot on the heels of a major refurbishment, Willows has announced plans for further development. The first step towards this was secured late last year, when Council’s Planning Committee approved additional space to house a Kmart and additional speciality stores. Around the same time, Stockland opened the first stage of its redevelopment that will eventually house Myer. The quality of the fit-out of this redevelopment and the level of investment is proof just how much faith this multi-national has in our city. On a smaller scale, but equally important, are approvals for Fairfield Central to expand to 20,000 square metres (including additional speciality stores and a Big W) as well as two developments in Deeragun which will house a Coles and a convenience centre. With Castletown also investing heavily, the only missing link remains our CBD. The $56 million redevelopment has created a quality high street, but it was only ever going to be the first of many steps needed to turn around decades of neglect.
Northern Queensland is well on its way to becoming the leading region in Australia for renewable energy generation and energy efficiency developments. While the position of leader will be hotly contested, there is no doubt that the region is already embracing an abundance of opportunities. Energy demand efficiency measures have been implemented in the Townsville Solar City program and a variety of government and private sector organisations have already undertaken energy efficiency audits through local firms and implemented measures to not only reduce their carbon footprint, but also reduce their business costs. Significant renewable energy projects within the region include the Kennedy Wind Farm and Kaiwadera Solar Project near Hughenden and the Cloncurry Solar Farm. The first two projects are reliant on the CopperString energy transmission line being built between Townsville and Cloncurry to enable their energy to get to customers. Renewable resources are often located in remote locations, so the challenge will be to get the best renewable energy resources to the customers across great distances. More funding opportunities are emerging to support the development of the renewable energy industry. The Australian Government has committed an investment of $10 billion into a commercially oriented Clean Energy Finance Corporation with the goal of leveraging private sector funding for renewable energy and clean technology projects. For more information from the Australian Government on renewable energy, carbon pricing, energy efficiency and land use, visit www.cleanenergyfuture.gov.au
Plans for the major Flinders Plaza development have hit the wall, with receivers moving in after the collapse of a Southern based company involved with the bid. While we cannot control the intent of private investors, Council made it very clear that we do not want to see the site fragmented into dozens of tiny parcels as it once was. While the likelihood of a department store like David Jones basing in the CBD is likely to be some years away, there are some positive signs on the office front.
The Queensland Government also has a website with very useful information at www.cleanenergy.qld.gov.au
Ergon Energy and the State have committed to two CBD buildings, and I am leading a push for a new Government Department to be based out of Townsville. This would not only see a third tower coming out of the ground, but it will also ensure we have real decision makers living and working in our city. •
On a local level, Ergon Energy has many tips for households and small businesses to reduce their energy demand. The RDA website www.rdanwq.org.au is regularly updated with information and links to grants and programs including those that relate to energy efficiency and renewable energy industry development. •
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The Clean Energy Council, the peak body representing the 300 companies in the clean energy and energy efficiency industries also have a great website with a major report on the state of the clean energy industry and fact sheets. www.cleanenergycouncil.org.au
Dawson Wilkie
David Kippin
President Townsville Chamber of Commerce
Chief Executive Officer Townsville Enterprise
This is my first editorial for Success Business Magazine. When I signed up to be the Townsville Chamber’s Deputy President two years ago, I thought by the time the President’s role would become available, we would be through the GFC. Things would be back to normal. Instead, I see a lot of stressed businesses facing increases in workers compensation, insurance and other costs; I see the construction industry almost on its knees. Market sentiment is down and only now are we seeing rate cuts for the first time in two years.
Happy New Year! It brings me great pride to report that Townsville Enterprise is entering 2012 on a positive note.
Perhaps it’s a case of what doesn’t kill you makes you stronger. I have to say however, that Townsville is in a comparatively strong position, with a number of projects “shovel ready” or awaiting approvals. The variety of our local business and industry landscape and our capacity to meet the growth before us remains the region’s main attraction for investors.
Towards the end of 2011 Townsville Enterprise welcomed Patricia O’Callaghan as the new General Manager of Destination Marketing & Development; we are looking forward to seeing Patricia’s vision and passion for our local tourism industry unfold over the next year. Patricia will oversee our Tourism & Destination Marketing Team and the Townsville Convention Bureau and is looking forward to promoting the Townsville Region as an exciting leisure, business events and conference destination.
It’s no coincidence the Chamber is also stronger than ever. This is an opportunity to put on paper my thanks to past Presidents and Board members. They have built a strong base and continue to be advocates for business and industry. Don’t expect changes in the philosophy of the Chamber under my leadership, but expect us to leverage off our strength even more. As one of the largest member-based networks in North Queensland and the oldest representing business and industry, I look forward to improving the Townsville business environment. The Chamber celebrates its 130 anniversary in 2012 and we intend to commemorate the milestone with a bang, focusing on members and the history of Townsville’s business community. Mark Thursday May 31 in your calendar. We will be holding the gala event of the year on the actual anniversary date of the Chamber’s inception, in 1882. As we are remembering our past, we also embrace our future. The Chamber made changes to its Rules at the last Annual General Meeting to formally recognize its Young Chamber Committee and the role they play as representatives and leaders. If you haven’t been to a Chamber Coffee yet, an hour of open networking every other Thursday, from 8am to 9am at Flinders Square, make it a New Year resolution. You will see the future of our city is in good hands.
The 2011 Townsville Airport North Queensland Tourism Awards was a night to remember for operators of our Region. The theme ‘Made in North Queensland’ was the perfect choice to represent a year that presented so many challenges for the industry. I would like to thank all who nominated for the awards and congratulate the winners.
The Townsville Convention Bureau has had a busy few months launching its marketing collateral for the 2012, including the new Business Events website, promotional DVD and North Queensland Meeting Planner. The new materials are modern and fresh and reflect the Townsville Region in the best possible light. Our Economic Development Team has achieved a number of initiatives over the past 12 months including rebranding the Townsville Region with the launch of Townsville Real Diversity. Real Opportunities, the launch of the ‘North Queensland Emerging Leaders’ Program and the rollout of the National Broadband Network to name just a few. Townsville Enterprise also has embraced the world of social media with the launch of its Facebook, Linked In and Twitter pages. Social media has arrived and feedback confirms that it is definitely here to stay! We are very excited to engage with our Members and the Townsville Region on current issues and projects and hear what they have to say. •
And to members, I thank you for your support and ask that you invite those in your sector to become members. The more there are of us, the more we can do for the community. The better for all. • successbusinessmag.com.au
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S ' W E ANDR e l g n A If you are waiting for business to come to you, get comfortable because you might be in for a long wait…. The world has changed in the last few years. The term Global Financial Crisis has been used and abused and blamed for pretty much everything on the economic front. Most of us would like things to go back to the way they were, because that is human nature, but the chances of that happening are virtually non-existent. So what does this mean for those of us in business? Well the biggest issue (and opportunity) is that if you are sitting back and waiting for business to come to you, you might be waiting for a long time. In the past ten years competition has increased at unprecedented rates around the world and of course the internet has played a huge role in this. But that doesn’t mean it’s all bad news, in fact quite the opposite. Smart businesses are getting very good at going out and chasing new business. They are looking beyond the safe and secure old markets, preferring to chase new customers, often in unexpected places. Those that are brave enough to do this are reaping the rewards big time, because the majority of businesses are still living in hope that everything will get back to normal tomorrow. My advice is simple, if you really want to build a successful business and keep it successful, now is the time to get really good at chasing and securing new business. This doesn’t mean you ignore your existing customers, obviously the exact opposite. We need to get creative at business development, we need to dramatically improve our sales skills, we need to get out of our comfort zones, we need to offer unprecedented levels of customer service, we need to be developing new products and services and we need to invest resources such as time, energy and money into business development every single day. This takes a large degree of commitment, but I have no doubt it is worth the effort. I see a lot of “young gun” businesses starting up and they are hungry. They don’t know how good things used to be, they have been born into a highly competitive world and they understand completely that their success or failure will depend on how much business they can bring through the door. We all have the same opportunities, it’s really just a matter of what we do with these opportunities that makes the difference.
W BOOK REV IE Up Your Service. Ron Kaufman
There is a lot of talk about customer service these days, or more specifically a lack of customer service. Many people’s eyes glaze over when the topic of customer services is raised, but in reality any business that doesn’t offer exceptional customer service, will at some stage run into a brick wall. Modern consumers have a world of choice, they are not afraid to be ruthless with a business that doesn’t offer them the levels of service they expect and they will go out of their way to tell others about their experiences, either by word of mouth or word of mouse. Ron Kaufman is considered one of the global leaders in the world of customer service and a quick look at the inside jacket of the book shows his pedigree. In Up Your Service he explains clearly why we need to aspire to much higher levels of service and then the majority of the book is spent showing us how. Now this is not a book about how to answer the telephone, it is much more than that. The biggest message of all is that customer service is all about having the right attitude. Without this everything else is a waste of time. The advice offered by Ron Kaufman is equally applicable to both small businesses and large corporations. The book itself is very easy to read, it is light, with lots of summaries, quizzes and step by step instructions. Up Your Service provides many answers and very clear cut advice for any business that is serious about taking their customer service to a whole new level. But a word of warning. This is not a book that a business owner should buy and give to their staff to read, it needs to be read first and foremost by the people at the top, because this is where great customer service starts. • successbusinessmag.com.au
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PAGE NAME
INDUSTRIAL STRENGTH
entrepreneur
Brad Webb is an industrialist at large. He’s incredibly unassuming yet stands as one of Townsville’s most successful businessmen and one of our most valued, home grown humanitarians. By TRACEY LEE GORDON Photography by Skye Millard
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ommencing his business venture with a one truck line haul in the late 70’s, today Brad Webb is owner and CEO of the BM Webb Group - a multi-million dollar, multiple division industrial development company that’s been contracted to some of the highest dollar value infrastructure and construction projects ever seen north of Rockhampton. BM Webb Group is autonomous in its operations; extracting, producing, manufacturing and transporting materials and components that support the company’s design and construction of commercial and industrial property builds, sales, leasing and property management. But, the group’s massive 700 acre industrial estate at the Bohle is just the tip of the iceberg when it comes to the Webb empire and Brad’s diverse portfolio of interests. He’s founding Chairman of Food Relief NQ which distributes over 200,000kg of food to over 76 welfare agencies across North West Queensland annually and has received a string of awards for his personal, professional and community efforts. Clearly, he’s a busy man, but amazingly he finds time to run 40km’s a week and credits good health, consistency and drive as the secrets to his success. “I’ve always had a fair bit of energy. There’s a bit of a gap between my perception of laziness and other people’s idea of it.” Born and bred locally, Brad took on his first job at the age of seven, carting sand in wheelbarrows for driveways. At ten he was cleaning the local butcher shop and found out that doing things half heartedly wouldn’t get him too far. “If I didn’t clean properly I was working my Sundays for free, I learnt quick-smart to lose the tunnel vision if I wanted to make money.”
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At the age of 19, he bought his first rig. “It was 1979, the roads were horrendous and I was paying off this truck that, let’s just say, was a dodgy old beast at best. But it was the start for of us, running general freight and road trains between here and the Isa and Northern Territory. Haulage is a high cost, low margin industry and it didn’t take me long to figure out that the only bloke that made money out of trucks was Slim Dusty singing about them. People said back then I was a hard worker, but the truth was, I simply couldn’t afford to sleep.” Less than ten years on, the effort paid off and the 1986 purchase of a few smaller blocks, preceded a larger scale buy of 240 hectares at the Bohle in 1999. Brad landmarked the future of the area with the very first industrial warehouse and today, Webb Drive Industrial Estate houses 70 businesses and can capably accommodate over 130 more. “The first twenty years were really very hard, but the Bohle was a key milestone.” These days it’s a lot more comfortable, Brad’s buying Kenworths and trucking represents 5 percent of his enterprise. “I’m a strong advocate for focusing on your core business and some people might look at our diverse range of operations and say I’m not focusing on my core. But if you’re constructing a building, you need steel, concrete, precasts, builders and equipment – and that’s before you start looking at the other trades post build, such as electricians, plumbers and the like. So if it’s more financially viable to do things internally it adds value and in turn becomes long term passive income.
COVER FEATURE
THE ONLY BLOKE “ THAT MADE MONEY OUT OF TRUCKS WAS SLIM DUSTY SINGING ABOUT THEM
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COVER PAGE NAME FEATURE
IF YOU WANT THE BEST RESULTS “ OUT OF YOUR PEOPLE, YOU HAVE TO
“
SHOW THEM RESPECT...
My core business is property development and if I’m buying 200,000 tonne of gravel a year, do I need a quarry? Well the answer is yes. If I’m buying 40,000m² of concrete a year, then it’s going to warrant me buying a concrete plant. That’s the strategy I’ve applied to my business and it’s been key to our success and growth. With consolidation of our resources, we’re leveraging our own materials, equipment and labour and if I can’t make it myself, then I’ll import it myself. I’m loading a ship out of China as we speak.” Brad is big on fostering a culture of gratitude and respect amongst his staff. “If you want the best results out of your people, you have to show them respect and you need to thank them. I need the gardener to keep the gardens manicured, my General Manager to keep the numbers up to date. If the place is clean, if the building’s constructed properly, then it’s an easier job for the sales person. If your product is the best, it’s easier to sell and I am proud of our quality. I keep a tight rein on my business with good structure. I love a joke, but I’m dead serious when it comes to work and there’s no confusion about who the boss is. But, my people have their defined roles and if they’re doing their job, they won’t even know I’m here. A lot of my staff have been with me for a very long time.” On the home front though, it’s a different story. “I’ve been married for 28 years and I’ve got a terrific wife. She works in the business part time to keep her finger on the pulse, but when we’re at home, I’m happy to do as I’m told because she runs the show there.” he chuckles. “Rome wasn’t built in a day and this business certainly wasn’t built in ten years. It took a lot of patience, a lot of hard work and good, hard working people. I’ve never read a rule book that said it was all going to go my way and I’ve had to face a lot of obstacles that have made me more determined, more resilient and work even harder. For people starting out on their own, my key words of advice would be to find out what you’re good at, focus on your core business and be patient. Blind Freddy could see the economic climate was going to take a downturn and there’s a swing now as a result, where the money is shifting from the impatient to the patient. We’ve got a well heeled and organised business and I’m starting to level out the field now for handover to the next generation, my three daughters. My girls have all been driving trucks and loaders for years and I make them step out of the business to get their own scar tissue. Some people reckon I’m a bit tough on them, but I think I’m too soft. When they get tired I remind them that the promise of a rainbow won’t feed a hungry child. You’ve got to get up and keep working.” But retirement isn’t on the agenda. Brad has no intention of slowing down; the fact is he’s really only just getting started. •
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Energy Efficiency & Sustainability H I G H L I G H T
To foster a region that is energy efficient and sustainable, we need to ensure the social, economic and environmental needs of our community are met and kept healthy for future generations. Each member of the community, no matter what role they play, can be active with sustainability initiatives and together we can make a difference.
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saving energy makes a lot of sense Arcadia Store owners, Clayton Scott and Julie Carmody
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or Magnetic Island’s Arcadia Store saving energy and reducing their carbon footprint is as important as their delicious gourmet
food and great service. And the efforts are significantly contributing to the bottom-line for owners Julie Carmody and Clayton Scott.
“Everyone has a chance to make a difference and contribute to saving energy even in small ways” In 2010 they implemented some simple but effective measures such as having a free energy assessment, participating in an LED lighting trial, installing solar photovoltaic panels on the roof, and replacing some of their fridges. The energy savings were achieved through participation in the Magnetic Island Solar Suburb initiative, which is Ergon Energy’s focal point for the Townsville Solar City project, part of the Australian Government’s national Solar Cities program. In the first year after their assessment and initial
ago despite a tariff increase in the interim. Julie estimates a saving of $26.70 a day, which they have achieved through operating their own cold freight, minimising heating time, and ensuring products are kept cold throughout the chain of supply from suppliers to customers. Regular maintenance of their equipment is an important component of their routine. “We undertake a bi-monthly program of cleaning air conditioners, cool room motors, upright refrigerators and freezers,” Julie said. “It has become a habit now.” The summer season usually has a noticeable impact on businesses’ energy bills with the
increased use of cooling and air conditioners but the Arcadia Store has found they are still managing to save energy. “We used to run the air conditioner at 16°C but now with the regular cleaning and the solar panels we can run it at 24°C,” Julie said. “Refrigerators that are not being fully utilised are turned off.” Julie and Clayton intend to keep working with the Solar City team and their suppliers to continue reducing their energy usage. “Everyone has a chance to make a difference and contribute to saving energy even in small ways. Imagine how much we could achieve if everyone just did something to be part of the change.”
Avoid the post-Christmas energy bill blues! Quick tips to keep energy costs down during the festive season: • • • • • •
Set air conditioners to 25°C and make sure you keep the windows and doors shut. Use the BBQ instead of the oven or stove. Cooking outside also keeps your house cooler. Eskies and ice make a great alternative to a second fridge. Take advantage of our sunny weather by hanging your clothes out to dry instead of using a drier. Use solar or LED decorative lights – and don’t forget to turn them off before you go to bed. Avoid using appliances between 6pm and 9pm, and put your dishwasher on last thing at night to help reduce energy use at peak times.
Have a happy and safe festive season from the Ergon Energy Solar City team!
changes, their electricity usage dropped by $20 a day. Now in their second year they are paying slightly less than they were paying a year
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For more energy efficient advise please call into the Smart Lifestyle Centre on successbusinessmag.com.au Horseshoe Bay Road between 9am-4pm weekdays or phone us on 4758 1674.
Energy Efficiency & Sustainability
Catholic Schools educating for
y sustainabilit ental environm
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ownsville Catholic Education was announced a finalist in the Queensland Premier’s Climate Smart and Sustainability Awards. This recognised the coordinated approach the organisation has taken to embed environmental education in the culture of Catholic schools.
All Catholic schools now operate according to their individual Environmental Management Plans which aim to reduce carbon footprints by incorporating
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sustainability policy and planning procedures across all facets of the school – administration, curriculum, teaching and learning, resources, physical environments and social action. The organisation introduced the Sustainable School of the Year awards in 2010 with St Colman’s School in Home Hill the inaugural winner, followed by St Anthony’s Catholic College in 2011. •
Energy Efficiency & Sustainability
Horan & Bird
in y wa the leading y energ renewable
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oran & Bird is a locally owned business and have teams based in Townsville and the Burdekin. The business is owned and operated by John and Rosemarie Horan together with Scott and Sandra Bird. Since the inception in 2004, Horan & Bird has grown and currently employs more than thirty staff. John and Scott have more than 40 years’ combined experience in the electrical industry and are proud to have built a team that provides electrical, air-conditioning and renewable energy solutions to the North Queensland region. The NQ Renewable Energy Centre located at 24 Yeatman Street, Hyde Park is the new headquarters for Horan & Bird. This is an energy efficient showcase, fitted out with the latest LED lights, motion sensors, energy efficient airconditioners, electric car charger and has the latest technology in solar power. This Renewable Energy Centre is entirely run by solar power. The 30kW solar display on the roof is made up of 6 x 5kW solar systems. There are six of the world’s best solar brands running live for the people of NQ to view. It will show you the difference in performance of thin film, mono and poly crystalline panels. They are excited to offer this to the public of NQ, as our region is very dissimilar to the rest of the world. Not all solar panels can handle our hot humid conditions. There is a large number of fly by night operators that come through NQ claiming they have the best products. Once deposits are paid or systems installed, these customers are forgotten, leaving the customers with no warranties or
backup service. Horan & Bird’s commitment to the local community guarantees peace of mind. The price of power is increasing rapidly due to the power lines, poles and transformers installed in the late 1960’s becoming out dated. This is costing power companies billions of dollars in upgrades and is driving the cost of power up, even without a carbon tax. At the time of writing with the current Solar Bonus Scheme, you can run your house or business on solar power and it is considerably less than paying a power bill. With solar panels having a 25 year warranty, it does not make sense to pay power companies anymore. At Horan & Bird they can help you with the latest energy efficient products from lighting, air conditioning, heating, solar and electric car chargers. From June 30th this year if you own a business that supplies a product or service to a top 500 company or government organisation, you will have to show them your sustainability plan and how you are becoming carbon neutral. Please contact Horan & Bird now, they have the solutions for you. •
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Stop paying Contact Horan & Bird today
to find out how you can run your house or business from alternate energy and never pay another power bill again.
PROUD STOCKISTS OF
power bills. Visit the North Queensland Renewable Energy Centre at 24 Yeatman Street, Hyde Park where a 30 kw energy system is on display featuring a variety of solar panel solutions.
Local, family owned and operated company.
Call today to arrange a FREE product demonstration and guidance through a government grant before it runs out.
P. 07 4721 3022 F. 07 4721 0220 www.horanandbird.com.au Find us on Facebook - Horan & Bird Electrical
Energy Efficiency & Sustainability
AWARD WINNING BUILDING
B
rad and the team at Keir Constructions recently walked away from the 2011 HIA Awards with an impressive 9 awards, including North Queensland Professional Small Builder of the Year, as well as the Townsville Display Home and Project Home of the Year.
Keir Constructions is a family owned and operated company, headed up by Townsville born and raised Brad Keir. The company has earned a reputation for service, quality and the ability to deliver what was promised. With the completion of each new home resulting in referrals to build for friends and families of past clients it is a recipe for success. Brad with the help and passion of his 5 full-time employees have developed the “Keir Culture” which is evident to everyone who has built through Keir Constructions. With 2 award winning display homes on show at North Shore and Bushland Beach the workmanship of the local sub-contractors is there for all to see. North Queensland’s 2011 Most Professional Small Builder also offers to build your home in 80 working days or less. A statement financially backed not just all talk. Since inception of the 80 day guarantee almost 2 years ago they are yet to miss the mark with most homes coming in under 80 days! •
STANDBY ENERGY COSTS
A
n average workstation has at least 4 devices plugged in, e.g. modem, mobile phone charger, laptop charger, blue tooth headset. The standby usage of these will cost anywhere from $12 to $27 a year to run. By simply switching your workstation devices off outside of business hours, this will save $14 or more and at least 116kg CO2 a year.
OFFICE EQUIPMENT Appliance
Watts
Standby cost per year
Small printer
4.5
$8
Printer station
22
$39
Telephone headset
4.89
$9
Fax
6.4
$11
LCD TV
7
$13
Scanner
8.2
$15
Electric whiteboard
70
$126
Mobile phone charger
4
$7
The standby power of these 8 examples total $228 per year. Switching them off outside business hours saves $144 per year (60+% reduction) and more than 623kg CO2. Only switching these appliances on when needed will create greater savings. •
Source: Queensland Government, Department of Environment and Resource Management http://www.derm.qld.gov.au/environmental_management/sustainability/industry/energy_saving_facts.html
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Energy Efficiency & Sustainability
ION ENVIRONMENTAL EDUCAT
s
ony’ A PART OF LIFE at st anth
S
triving to educate for a more sustainable future is one of the core principles of St Anthony’s Catholic College.
Founded on the spirituality of St Francis of Assisi, the College proudly lives out St Francis’ values of love and respect for the environment, simplicity, compassion, peace and service. In recent years the College has been recognised for significant projects in reducing their carbon footprint. •
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REDUCING THE CARBON FOOTPRINT AWARDS WON •
Townsville City Council’s Sustainability in Business in the Environmental Excellence & Sustainability Awards (2010 and 2011)
•
Ergon Energy grant as part of the Townsville Network Demand Management Pilot Program – the College reduced demand by 110kVA (2011)
•
Townsville Catholic Education Most Sustainable School Award (2011)
Energy Efficiency & Sustainability
Teaching Sustainability
Reduce the Cost
of Running Your Pool
at Holy Spirit School
F
or several years, Holy Spirit School, Cranbrook has received regular recognition for its work in environmental education, sustainable living and creational spirituality.
More than 860 students participate daily in sustainability activities of various kinds: some are worm-farming or composting or recycling while others tend the Holy Spirit “Happy Hens”, special vegie-plots or herb gardens. Each class level undertakes a different environmental learning unit each year. The Student Environmental Council has tasted success in lowering the school’s carbon footprint from 371 ha to 314 ha. Little wonder that Holy Spirit earned the Reef Guardian Champion School as one of several awards in 2011.•
E
veryone is conscious about the environment, water and how much your swimming pool is costing you. With these factors in mind AstralPool have come up with the environmentally friendly Viron range. This range of equipment is specifically designed to significantly reduce operating costs, greenhouse gas emissions and conserve water. Now more than ever in today’s climate it’s vital to save on energy, water and time making products from the Viron range the perfect choice for your swimming pool and lifestyle. Available at Poolwerx Townsville. •
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Energy Efficiency & Sustainability
COOL YOUR HOME
ITY
WITHOUT USING ELECTRIC
A
re you looking to reduce your power bill? Passive design as outlined in the Australian government’s “Your Home” website (www.yourhome.gov.au) provides details of non-mechanical means to cool/heat your house. The most important element of passive cooling is air movement. Louvres and shutters help with cross ventilation for inside and outside living areas. Outdoor shutters/louvres can control and direct breezes, stop driving rain, provide privacy, and can be screened for insects, extending your usable outdoor living area. Internal shutters, used as a window covering, can stop direct sunlight coming through your window while still allowing you to take advantages of breezes. By angling the louvres you can even direct breezes to suite the activity in the room. Welded louvre awnings stop the heat before it reaches your glass but still allow breezes to flow through. These strong robust awnings also provide debris protection for your glass in storms. Come and see all these at Shadefx, your design consultants for shade. •
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Energy Efficiency & Sustainability
Townsville a leader
opical expertise in sustainability and tr
A
ccording to the Australian Conservation Foundation, Townsville is the fourth most sustainable city in Australia, scoring well on transport, biodiversity, health, employment and household debt. Townsville Enterprise is working hard to ensure we maintain our position as a leader in sustainability and tropical expertise. With more and more focus on sustainable practices throughout the world, North Queensland is quickly becoming a powerhouse in sustainable, best practice tropical expertise and design. Encompassing a range of vital industries from architectural design and engineering to research and medicine, North Queensland companies are becoming leaders in their chosen fields. Our location and experience in the tropics allows these industries to stand apart from other organisations in providing similar products and services. Boasting a resilient and diverse range of business, industry and government sectors, the region offers excellent opportunities and a lifestyle that’s hard to match.
The Townsville region attracts an average of 107 new residents each week with people choosing the city in the pursuit of a better lifestyle, lower living costs and skilled employment opportunities. With a consistent and humid temperature, surrounding rich minerals provinces and international port with trade links throughout the Asia Pacific, Townsville and North Queensland is the perfect location to live and invest. In a rapidly growing and vibrant region with a diverse and consistently growing economy, Townsville has the skills and industry capability to work with investors to create the renewable energy projects of the future. We invite you to find out more about Townsville – a sustainable region on the rise at www.townsvilleenterprise.com.au •
d nslanUIDE quee G north ERGY EFFICIENCY EN
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15 minutes with...
Undeniably, Kieren Perkins is one of Australia’s greatest swimming legends; breaking world records time and time again, claiming medals at three consecutive Olympic Games and proving that hard work and determination can achieve victory even against all odds. But since jumping out of the pool a decade ago, Kieren has redirected his focus to the finance industry. We caught up with the “Superfish” to talk about his transition to an office, the importance of setting and achieving goals and his corporate career with NAB.
By RACHEL LICCIARDELLO
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Most Australians would be pretty familiar with your career as an athlete, but can you tell me about your corporate career post-swimming? My official title is Head of Private Clients and Business Development in Queensland, for NAB’s Private Wealth arm, and my role is essentially to drive new business and to support our local client managers, like Townsville’s Jamie Preston.
Most people find it challenging when changing industries – what advice can you give to people looking to make this change? Having a good action plan to help you through that transition is vital. Any change in life brings with it a lot of uncertainty, so having a plan to give you clarity is important.
Was your transition from the pool to the office easy? No, not at all; I knew my retirement was approaching so I had time to prepare, but it was still very challenging. Swimming is quite an unusual industry, in that the level of support and commitment we receive, and also the rewards and recognition we get, is so high. Going into the corporate world was quite challenging because I was adapting to a completely different environment. It was a major change.
Swimming seems to be about individual goals and achievements – how do you transfer this attitude to business, where it is very much a team culture that you need to foster? For 15 minutes, once every four years, swimming is about the individual. But for the thousands of days around that 15 minutes, swimming is very much a team sport. The nutritionists, psychologists, trainers, athletes, and everyone else involved in an athlete’s preparation are all focused on the one goal; everyone in the team is 100% committed to the same goal. In the business world, it’s not like that because people within your team are there for different reasons. The challenge is aligning those to get everyone on the same level, and focused on the same goal.
Most of us have the desire to win – but sometimes we fall short – what do you think separates those who succeed from those who don’t? People who do succeed are prepared to do the little things, every single day. These everyday tasks are mostly mundane and not particularly enriching at the time, but they are extremely necessary to create monumental success and development. And it’s putting that time and effort into preparation that makes success most rewarding.
Keirens top tips for setting and achieving goals 1.
Do you think it has much to do with self-confidence?
but also aspirational. Hitting 38-yearsold then deciding you’d like to become an astronaut even though you’ve never even done so much as get your pilot’s licence isn’t very realistic. At the same time though, you need to make your goal aspirational because it’s not a challenge if it isn’t.
For me personally, putting in the hard work and seeing the results has given me that confidence. We each draw strength from different areas.
How much does your state-of-mind affect your ability to achieve success as an athlete, and as a businessperson? State of mind affects success 100%. In sport, it’s obvious that there are many talented people lined up at the starting blocks all with the same goal. There is nothing really separating them in talent or commitment, but the athlete who is mentally strongest at that moment will win. In business, it is those who are consistently confident and perform well who can extract that strength at that crux moment and succeed.
Set goals that are believable and achievable,
2.
Put together a strategy
to achieve that goal, and then benchmark yourself the biggest and best so to get an idea of where you sit in your market, and track your progress.
What would be your ‘gold medal’ equivalent in business? At the moment, my career goal is to create an engaged, happy team, so that we can deliver every day and achieve our big goals. •
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BITS & GADGETS
iMac 21.5” 2.5GHz - from $1,399 The new iMac features next-generation quad-core processors, advanced graphics, high-speed Thunderbolt I/O, a FaceTime HD camera, and OS X Lion, the world’s most advanced desktop operating system.
MacBook Air 11” 1.6GHz Notebook - from $1,099 The new MacBook Air is up to 2.5 times faster than before. It features the latest Intel core processors, high-speed Thunderbolt I/O, a backlit keyboard and OS X Lion. All this and it’s still incredibly thin and light, which makes it the ultimate do everything, take everywhere notebook.
&
bits
gadgets
Visit us online at www.thegoodguys.com.au or phone 07 4755 0300
PRESENTED BY TROY WILLIAMS - THE GOOD GUYS
iPod Touch 8GB - from $219 iPod Touch lets you record, edit and share HD videos as well as video calling through FaceTime. With iOS 5 and over 200 new features, and Wi-Fi and Bluetooth wireless technology, the iPod Touch is the next generation in portable media players.
Apple TV - from $129 Small in size but big on entertainment. Rent from the largest selection of HD movies, watch your favourite YouTube videos and enjoy music and photos from your home computer on your home theatre system. All you need is a single HDMI cable to set it up.
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CHOICE TRAINING
he’s just not that great with paperwork By KATHRYN CHAPMAN / MANAGING DIRECTOR / CHOICE TRAINING
I often hear about employees who are good at their job, but not good with the computer or filling out paperwork accurately. In today’s business environment, tasks such as record keeping and communication are becoming more and more important. Commonly, I find the staff member who is falling behind with paperwork or computer operations isn’t avoiding these tasks through laziness or poor work ethic, the underlying factor is that they don’t feel confident with writing or maths skills. As a manager you realise you don’t need to send this person back to school, but what do you do to assist?
can use these skills at work and home can be even more rewarding. There are a number of ways to assist your employees gain skills and confidence in the areas of writing and maths. Here are some ideas you can use: • • •
Across Queensland I see the benefits of workplaces up-skilling staff in the areas of writing and maths. By ensuring your staff can accurately complete a job card, you can be sure you are invoicing customers properly. By ensuring your staff can work confidently with measurement conversions, you can be assured you are minimising waste. By empowering staff with the skills to write reports and business cases, you can be certain they can substantiate requests for additional resources professionally. I’ve seen the financial benefits to organisations who have developed the core skills of their staff, however witnessing the personal benefits to a more confident employee who
Use proformas for common documents eg. end of month report proforma Have copies of completed documents as a model for employees Have employees who are able to effectively and efficiently complete work tasks buddy up with those requiring a helping hand.
For longer term support you can engage a professional training company to customise a course to specifically meet your needs. There is government funding available to assist with the cost, if you qualify. See www.deewr.gov.au for more information on funding criteria. The benefits for your workforce and bottom line could be just around the corner. •
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THE NBN PAGE NAME
and North Queensland Business
By Professor David Low Head of School of Business, James Cook University
I
f you live in Australia you would have to be living under a rock not to have heard about the National Broadband Network (NBN). Despite the controversy and the lack of bi-partisan support for the major infrastructure program in Australia the government is continuing the roll out with the first site in North Queensland connected in Townsville on 1 September 2011. So what does this mean for you, your business and your community? We hear many commentators talk about the “digital economy� but what is it? It is not separate to the rest of the economy with different rules and standards; rather, it is merely that part of the economy that is conducted online. The real issues facing North Queensland businesses is how to interact with the online environment this includes not only how they are incorporating the internet
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into their business strategy but also how they can take advantage of the increased speed that the NBN delivers. We should note here that the NBN has not changed the internet; the internet has the ability to connect remote communities. Businesses should see the NBN as an enabling platform that while bringing more bandwidth to users (in much the same way that a large diameter pipe delivers more water) it does not change the fundamental nature of the internet and how we can use it. It allows us more data, more interaction and more sophisticated interfaces. Therefore, faster internet speeds will allow users in North Queensland to truly take advantage of Web 2.0 such as being in control of their data, creating content and enjoying greater collaboration with those remote to them.
Australians are one of the largest adopters (per capita) of technology, reading a recent Nielsen research paper on this I was amazed to find that some 45% of Australians have a Facebook page, 49% of respondents view videos on their mobile phones at least once a day and more than one third of Australians used a mobile phone to access the internet. What these statistics tell us is that the internet is now very much mobile in Australia; it is no longer chained to the desktop but roams with us to solve problems on the move. While increased bandwidth allows companies to become more sophisticated in the way they use the internet such is the pervasive nature of mobile technology means that this aspect cannot be ignored either. We hear of stores reporting people examining products in traditional stores only to then purchase them via the internet overseas. Indeed the intangibility of the internet is still one of the challenges facing retailers who are selling tangible goods. We often see the fact that consumers and other internet users are ahead of businesses trying to service a crowded online environment. So what do I see as the big wins for North Queensland businesses that the NBN will deliver? It will be an enabler for businesses, it will increase regional competitiveness, the ability for knowledge workers to relocate to the region, which may change the demographic profile and improve the economic success of the region. There will be educational impacts; there is a greater demand for ICT training and opportunities for people to reskill in these areas. But businesses must take action now, consider how your business can benefit, discuss this amongst your industry group, colleagues and friends. No action means you will be left behind. Think about the social, mobile and local strategies for your business. •
PAGE NAME
JCU a big supporter of NBN By Dr Stephen Weller Deputy Vice-Chancellor, University Services Division, James Cook University
James Cook University (JCU) is a strong supporter of the National Broadband Network (NBN) roll-out and believes that it has enormous capacity to transform regional Australia and deliver astrong digital economy. We currently use digital resources significantly in our teaching and research but will be able to achieve far greater regional reach with the NBN. Applications such as e-health will support enhanced medical delivery and research and ensure we can better support regional and remote communities. We are working closely with business and government across far north and northern Queensland to ensure the region is positioned as a Tropical Digital Hub so as to maximise the NBN. JCU experiences the two speed digital economy every day; on the one hand our campuses are connected to the Australian Academic Research Network (AARNET) and so we already have our own version of the NBN but on the other our staff and students report to us their frustration with being unable to access the opportunities that the digital economy is presenting those living in cities. We experience regular complaints about poor connectivity, inability to access online learning resources, and connection drop outs for collaborative online learning. The NBN provides the opportunity to ensure the digital economy is delivered equitably in metropolitan and regional locations. •
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MAGNITUDE FINANCIAL PLANNING
secure SMSF pension payments with Nil RCV annuities? By DENNIS DI BARTOLO / DIRECTOR / MAGNITUDE FINANCIAL PLANNING The global financial crisis (GFC) has led to many retirees experiencing substantial declines in the value of their retirement savings. Members of self managed super funds (SMSFs) in pension phase, in particular, have been hard hit with many having to sell assets in times of market downturn and forced to realise capital losses in order to meet pension requirements. A strategy that is often overlooked is the use of an annuity as part of the SMSF’s investment portfolio. A SMSF is able to purchase an ordinary annuity with a nil residual capital value (RCV) to cover pension payments for a period of time, say three to five years with the remaining assets invested in more growth orientated assets over a longer timeframe. This strategy allows growth assets to remain intact and allows them the ability to recover when markets are volatile. Meanwhile, the member can rest assured that their income payments will be comfortably met and guaranteed over the selected term regardless of market conditions. This information is current as at 1st December 2011. Magnitude Financial Planners are authorised representatives of Magnitude. This information was prepared by Magnitude Group Pty Ltd ABN 54 086 266 202 AFSL 221557. This information does not take into account your personal objectives, financial situation or needs and so you should consider its appropriateness having regard to these factors before acting on it. * Challenger annuity quote 5th December 2011, 3 year nil RCV, 3% indexed, monthly payments.
Some factors to consider when deciding the appropriate term for the annuity and how much to invest are: • The timeframe over which an investor would like to secure their pension payments; • Whether the annuity income is to cover all or only part of the pension payments; • The client’s risk profile; and • The expectation over what interest rates are going to do.
The benefit of using an annuity in a portfolio’s income allocation Annuities generally provide a highly competitive return versus investments with a similar risk profile. The rate offered by the Life Company is ‘locked-in’ and is not diluted through the impact of management fees. This is an important differentiator when comparing the return of annuities to other investments such as bond funds. Case study Jack (65) has recently commenced an account based pension in his SMSF with a balance of $700,000. He requires annual income of $45,000 (although the minimum payment is only $35,000). Jack decides that the fund should purchase a short-term annuity to cover income payments for the next three years. He wants to be certain that he will not have to sell down shares or units in managed funds to make the minimum pension payments in that three-year period. The fund purchases an ordinary income 3 year nil RCV, 3% indexed annuity* for $130,000. The annuity pays income of $45,577 (represents nominal rate of 5.22%) in the first year which covers Jack’s required amount. He selects a 3% indexed annuity to protect against inflation and cover potential increases to the minimum requirement over the next three years. His other assets in the fund are more skewed to growth assets. •
Put your superannuation in the safest hands you know. Your own. To find out whether setting up your own Self Managed Superannuation Fund is right for you, arrange a meeting with us to discuss: • The benefits of a Self Managed Superannuation Fund and how they work • Your obligations and responsibilities as a trustee in running your own fund • Investment strategies and regulations within a SMSF, such as tax planning, income streams and risk management • The importance of professional financial planning and advice for SMSFs. To find out more, call us to arrange an appointment to discuss your needs and circumstances. Magnitude Financial Planning 263 Charters Towers Road, Hermit Park QLD Phone Email Web
07 4753 5777 ddibartolo@magnitudefp.com.au smorris@magnitudefp.com.au www.altitude.magnitudefp.com.au
Dennis Di Bartolo MFinPlan, DipFP, MAICD
Sonia Morris DFS (FP)
Dennis Di Bartolo and Sonia Morris are authorised representatives of Magnitude Group ABN 54 086 266 202 AFSL 221557 trading as Magnitude Financial Planning. This information does not take into account your personal objectives, financial situation or needs. It’s important for you to consider these matters before making any financial decision and we recommend you seek help from a financial adviser. M12341-0411sd
12341-0411sd Magnitude Hermit Park Press Ad.indd 1
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14/04/11 9:58 AM
ON THE RISE
Andrew Wallis
Stockland North Shore
When did you join the company and in what capacity? May 2010, Assistant Development Manager
Describe a typical day for you. Hectic… Each day is different and always challenging. You can do anything from meet with Council on a critical planning / approval / policy issue; review and plan ongoing financial performance of the project for sales / expenditure / KPI’s – or be out on-site reviewing the best location for a billboard to be installed or reviewing site presentation to make sure everything is looking as good possible for our community.
What business-related values do you operate by? Tell it like is and always try to be both reasonable and fair. There is no benefit or gain in trying to cover up mistakes, being misleading or by trying to ‘get one over’ someone you deal with.
How does working in North Queensland advantage someone in your line of work?
on the
rise
Greater experience. In Townsville, I have found that you can get more experience with working closely with senior managers when compared to a larger ‘Head Quarters’ office environment. This provides more opportunity to learn and become better at what you do! I’m also extremely fortunate with Stockland, as they are very committed to their operations in regional areas like Townsville and North Shore is a significant project in our portfolio.
What is the number one question customers/clients ask you? Generally it is for updates to what is happening out here at North Shore. There is so much that is being delivered (Shopping Centre, Medical Centre, Schools, Parks, Residential etc) that people like to know what’s coming next and discover more reasons to call North Shore home.
Who inspires you? My Dad. He is always level headed (not emotional), widely respected by his peers and fair when dealing in business and is a great role model (for much more than this too!). He sets a high standard for me to strive to achieve as I develop in my own career. Of course my wife (Ruth) and our new daughter (Elsie), as they help inspire me to try and achieve great things everyday.
What are your business/professional goals? Try to learn, learn, learn and develop my skill set in leadership so that I can continue to grow in my roles and take on more senior positions as they become available.
If you weren’t doing what you are doing now, what line of work do you think you would be in? I’ve always had an interest in architecture, however not the patience for the degree! The other thing that interests me is investment banking / acquisitions and mergers – doing large scale deals would be a lot of fun.
What gives you the most satisfaction in your job role? Seeing the end result of your hard work. I only need to drive down one of our streets, walk in a park or see people enjoying the shopping centre, pool or playgrounds and if feels great to have had a hand in creating it. •
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KLP FAMILY LAW
Should you tie the financial knot or not? By KATE PATMAN / DIRECTOR / KLP FAMILY LAW Such a difficult question to propose, however it makes a lot of commercial sense. The answer will depend on your own financial circumstances. And I know that some will be offended to think that their relationship is a commercial transaction; however we don’t buy a car and not take out insurance do we? So why do so many people enter into relationships in this day and age without taking out some form of insurance to protect their interests?
checklist may help you decide whether you need a prenuptial agreement:
Nobody plans to fail - but a lot of people fail to plan. And since we do not get married with a view to divorce, most of us do not consider the benefits of a prenuptial agreement. You may not believe it, but prenuptials have the capacity to promote greater communication and happiness during marriage.
• •
• • • •
• •
A prenuptial agreement has the potential to be the best insurance policy you make, especially if you factor in that 1 in 3 marriages end in divorce. The agreement will set out how all or any of your assets can be dealt with and divided in the event of a future separation. These types of agreements do not have to be entered into before parties commence a relationship - they can also be entered into during the course of a relationship/marriage as well and is available to de facto couples, including same sex couples. Whether or not to enter into such an agreement will depend on your individual circumstances. The below
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• • •
Do you have assets such as a home, shares or cash reserves? Do you own all or part of a business or company? Do you anticipate receiving an inheritance? Do you have children and/or grandchildren from a previous relationship? Are you much wealthier than your spouse? Have you or are you obtaining a degree or license in a potentially well paying profession such as medicine? Do you anticipate a large increase in your income because your business or company is taking off? Have you inherited a family asset, such as a rural property handed down through generations or family run business or company? Is your spouse bad with money? (You may want to protect yourself from their debt!) Are you giving up a career or well paying job to get married? Are you entering into your second relationship/ marriage?
If you have answered ‘yes’ to any of the above questions, you are likely to benefit from entering into a prenuptial agreement. •
SOUTHERN CROSS AUSTEREO
The Digital Age: Redefining our viewing habits By CLINT CORBETT / GENERAL MANAGER / SOUTHERN CROSS AUSTEREO
As General Manager, Clint is responsible for the following television and radio stations; 4TOFM, HOTFM, Southern Cross Ten, Eleven and ONE.
W
as the recent analogue switch off really just a nail in the coffin of traditional television viewing as we know it, a true sign of the fact that we are all now fully immersed in a digital world that can deliver on demand communications and entertainment wherever we go ? Does the digital viewing online of the likes of Youtube, online movie sites and on demand news headlines and updates mean that a family will no longer sit together and watch a television program in the living room? Fortunately the answer to both of these questions is NO. Australia and across the major television markets around the world, we have seen one defining and, some might say, surprising trend. TV consumption is in fact increasing. Despite growing competition for people’s time from new digital media options, people around the globe are watching more television now than they were a couple of years ago. In some cases TV viewing is reaching record levels. In Australia, this is in no doubt due in part to the proliferation of new free to air digital channels. In just the last couple of years we have seen the Ten Network launch One and Eleven, the Nine Network Gem and Go, the Seven Network to 7 Two, Seven Mate and just recently a new shopping channel. We have also seen multiple new free to air viewing options from the public broadcasters ABC and SBS.
The other part to the equation is the fact that on demand digital technology at one stage was thought to be the biggest threat to traditional television viewing. The combination of online on demand material from the networks own websites and various other web based sources in combination with Personal Video Recorders PVR’s has helped to increase television consumption around the world. The additional choice and control offered by PVRs means that viewers no longer need to choose between conflicting programs. Timeshifted viewing allows more opportunities for people to watch missed programs, or to discover new ones – with overseas research suggesting the technology is thereby contributing to overall viewing growth. The push by commercial broadcast networks, both in Australia and abroad, to develop comprehensive online catch-up TV offerings is also contributing to the increase in broadcast TV consumption. Catch-up TV means that people never need miss an episode of their favourite program – sending people back to traditional broadcast schedules, rather than ‘dropping out’ of watching a series after missing a few episodes. TV’s continuing popularity as the primary news and entertainment medium is also highlighted by how consumers are using new media to research, enjoy and discuss their favourite television content. Research has found that the world’s biggest TV channels figure heavily in a list of the most popular websites.
This expansion in TV channels, added to the growing number of new digital platforms on which to watch television content, means viewers have more choice than ever before. Yet despite more channels competing for a share of viewers’ time, TV still has the ability to aggregate mass audiences like no other medium. The last 24 months have seen a number of television viewing records smashed both in Australia, and around the world. The Grand Finale of MasterChef Australia set a new ratings record in July 2010 when a national average audience of 5.2 million viewers tuned in. On the sporting front, Game 1 of the 2011 NRL State of Origin series was one of the most-watched matches in ratings history. Television’s ability to evolve across new platforms means that as digital technology continues to expand the number of media choices available to consumers also expands, these new platforms are proving complementary to broadcast television – and are in fact boosting total TV consumption. The increases in TV consumption across major markets around the world show that far from being on its deathbed, the television platform is poised to enter a new phase of growth and evolution, aided by the latest developments in digital technology and an insatiable appetite for entertainment. •
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PAGE NAME
g n i g r e em leaders north queensland
program
ARMY RESERVE
TOWNSVILLE NOW RECRUITING
NOW HIRING
36
RIFLEMEN - COMBAT ENGINEERS - COMMUNICATION TECHNICIANS - DRIVERS - FINANCE CLERKS - COOK MUSICIANS AND TELECOMMUNICATIONS SYSTEM
successbusinessmag.com.au
AG54602
The Army Reserve is now recruiting for a variety of roles in Townsville. Gain exciting new life experiences, meet new mates and learn new skills, all whilst giving back to your local area and earn 100% tax free pay. Apply now by calling 13 19 01 or by visiting defencejobs.gov.au/armyreserve
PAGE NAME
Townsville Enterprise has recognised the need to develop a pool of leadership talent to become the future progress drivers of the Townsville Region.
T
he North Queensland Emerging Leaders Program will be officially launched in February 2012 and will up-skill the selected candidates to prepare them to become the upcoming leaders of our region.
Townsville Enterprise CEO David Kippin said the Townsville region relies on many talented people who, through determination, experience and intelligence, drive progress. “It’s important that we develop a group of upcoming leaders to achieve positive outcomes for our community,” David said. The two year program will explore Townsville’s diversity, the region’s
strategic positioning and the opportunities to develop our economy. The North Queensland Emerging Leaders Program will introduce participants to existing leaders who will provide the mechanism for mentorship. The ‘Emerging Leaders’ will discuss the issues, opportunities and challenges that impact on the Townsville region, locally, nationally and globally by utilising the knowledge and expertise of our current experts. “Current leaders within the region will play a pivotal role in the program by sharing with the participants their industry and leadership experience,” David said. The program has been restricted to 26 participants to deliver an optimal learning environment that will result in professional development. “Knowledge of similar programs around Australia provides evidence that graduates who have gone through this form of professional development are placed in board positions within the community,” David said. Applications for the North Queensland Emerging Leaders Program closed in December 2011. For more information on the North Queensland Emerging Leaders Program contact Renée Turner on 4726 2757 or renee@tel.com.au or visit the ‘live’ section of the Townsville Enterprise website ww.townsvilleenterprise.com.au. •
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PAGE NAME
fishing for fibre
It’s a far cry from heading out to work on a trawler every day, but Gordon Edwards doesn’t seem to mind casting a wider net. By TRACEY LEE GORDON Photography by Luke Taylor
H
e’s discovered gold in sugar cane and it’s not the sweetener that we line up for in our coffee, chocolate or cakes. It’s called Kfibre® and it’s a water binding, gluten free dietary fibre that’s turning traditional single source cane farming into a multi-product industry. Farmers along the East Coast are excited about the venture, the medical profession’s excited and suffice to say Gordon and his partners are too. “I met a bloke named Gen Masaki, in 2005 one night when I was in Cairns offloading prawns to a restaurant that he was trying to buy. We hit it off and a few bottles of red wine later we had formed a pretty solid rapport. Within a short period of time, we were tripping overseas together trying to establish an export business when we stumbled across the idea of extracting fibre from sugarcane in Japan. It was actually being trialed for animal food at the time and steam cookers were being used to break down the cane and make it palatable for human consumption. The physicality of the end result was good, but this method produced a dark brown substance that wasn’t really saleable to the consumer market, so we set about identifying a better way to extract. Six years on and $4 million later we’ve got four directors, including Masaki and myself, we operate as KFSU Ltd and we’ve bedded down a diffusion technology that retains all of the goodness and produces a commercial grade product, processed chemical free. Sugarcane has a naturally occurring bioactive
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that lowers blood sugar and you can administer this through fibre itself, or isolate it and turn it into a pharmaceutical. We’re using it as a springboard to investigate the science of sugarcane further and it really could end up anywhere. A company called MediKane is taking Kfibre® to the medical and health food markets and further investigating the science of what we know is a good product. Fibacel® is our first item into the food market and NutriKane® is being launched as Medikane’s first product into the coeliac market. We’re looking to release a second product, Sugarcane Juice next year.” It’s been a tough road, but testament to the success of the ground breaking find, KFSU Ltd is entering positive cash flow territory in 2012 and the only problem Gordon has right now is increasing productivity to cope with demand. “We’ve got a new plant in Ayr and we’re currently in talks with potential investors’ state wide, to roll out a 5 year plan that will see us multiply our current output by ten in 2012 and have a further 8 lines of equal size by 2015. We’re working with the canegrowers and a wide range of other stakeholders; involving the cane farmers and giving them opportunity to invest. As our suppliers, if we can help create wealth for them, well it’s a win–win situation. The Inkerman and Pioneer Mills consume about 2 million tonne of cane a year, our factory will consume 100,000 tonne at full expansion, but we’ll be making more net profit. Essentially, we get
250kg of product for every 1,700 kg of raw cane we use and a price 10 times that of sugar, so it’s a mind blowing ratio that’s really going to drive cane farming to a new level of profitability. We’re using electricity in the plant, but aside from that the only thing that comes out is water, so we’re on an environmentally friendly platform as well. Currently we’re selling into Australia, New Zealand and Japan, in negotiations with India and have a JV on hold with Costa Rica for the American market. It’s an unknown future for us though when you consider there are 140 countries that grow sugarcane. We’re patenting everything we’re doing, so if a country’s growing sugarcane, it’s going to be more profitable to build factories there, than to export the processed product out of Australia. It’s been one hell of a ride developing the technology and getting the product out there on a shoe string budget. If anyone told me how hard it was going to be, I probably would have stuck with the fishing.” he laughs. •
JUPITERS TOWNSVILLE
love is in the air - but is time on your side? By JULIE DEACON / WEDDING COORDINATOR / JUPITERS TOWNSVILLE
IT’S official - February is here and love is in the air! And while there’s bound to be many romantic wedding proposals taking place over the next few weeks, it’s the thought of what comes after the proposal - planning the wedding - that will get most working professionals in a tizz. Weddings can take months of planning and preparation and are often quite stressful which is something working women who are already busy certainly don’t need more of. So, I have come up with my top four tips to assist working women planning their wedding while keeping a full-time job, and most importantly, their sanity. Tip # 1 - Send electronic ‘save the dates’: When time isn’t on your side, this is the quickest and most efficient way than having to use up your valuable weekend time to make your own, or have to search for places that can create and print them for you. Tip # 2 - Create a planning schedule and stick to it: Juggling work and home can be tricky, leaving little time to then also plan a wedding. Creating a checklist and
sticking to it will mean you don’t end up having to stay up until 3 o’clock on a Sunday night making invitations that must go out by the Monday, knowing full well that you have a huge week of work ahead of you. Tip # 3 - Take leave a week before the wedding: You may think you are busy at work but in the week leading up to your wedding day you will even busier finalising all the little bits and pieces that will make your wedding day special. So, when filling out your annual leave form, be sure to include the week leading up to the wedding - you’ll be glad you did. Tip # 4 - Who will be in your role while you are away? Very often missed, this is something all working bridesto-be should consider. When taking the time off for your wedding and honeymoon, try to ensure that you have someone reliable that can competently handle your workload while you are out of the office. The last thing you want is to be worrying about work while you are away having what should be the time of your life! •
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AUSTRALIA’S BEST
A
Class Act By TRACEY LEE GORDON Photography by Skye Millard
In October last year, Roux Blond was acknowledged as Australia’s best with the prestigious 2011 Wedding Caterer GORDON of the Year Award. It’s the cream of the cropBy if TRACEY you’re aLEE caterer and business partners Anne Marie Cali and Darren Garner are now set to put Townsville on the map as the wedding capital of Australia.
T
o paint a picture of just exactly how esteemed this award is in the hospitality and catering industry, we’ll liken it to an ARIA, Logie or Brownlow Medal. “We actually didn’t even attend the National Awards as it was very much a trial for us in terms of gauging where we sat against our Australian peers.” says Chef and Roux Blond co–owner Darren Garner. “Having worked as a Chef in Melbourne for a number of years, I knew exactly who we were up against and I didn’t know if we were well enough positioned yet to be taken that seriously. But we won and national recognition is the ultimate testament to the quality of our service and the quality of our cuisine.” “My business partner Anne Marie Cali and I teamed up in 2005 and Roux Blond was established as a premium catering business for the north. We’re totally unique in Townsville because we don’t just supply menu’s to events but we actually create and cook the meals ourselves. We have a purpose built kitchen, mobile facilities and specifically designed equipment to support the art of molecular gastronomy which collaboratively allows us
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to create international standard, signature dishes.” “The purchase of Magnetic Island Weddings in 2010 was a strategic move and Roux Blond is its sole menu supplier. We’ve always done events as a sideline activity, from concept and styling to complete co-ordination, but this acquisition has really driven the growth we needed to support our expansion into full events management. We’re committed to repositioning ourselves as the event manager of choice for casual, corporate, celebratory and ceremonial functions in the region.” “As well, the potential for Townsville to become the premier wedding location is massive and in terms of targeting that market, we’ve laid the groundwork with an exclusive contract with Lotus House on Magnetic Island and a contract with the Tropical Museum of Queensland, which offers a variety of event facilities including a conference room and gallery which can easily accommodate up to 300 guests. So I’ll be taking a step back from the kitchen to
work on the business framework and our future growth strategies. I haven’t been prepared to hand the kitchen over to someone who didn’t share my drive or the style and techniques I employ, so we looked far and wide to appoint the best Executive Chef we could find.” “David Bres is a French Chef who has worked in 2 and 3 Star Michelin Restaurants across Europe and he has the same passion for fine cuisine as I do. Roux Blond is renowned for its quality - it’s the key essential ingredient in all of our food. David will maintain that quality and bring a new dimension of flair to the table and he will manage our growing team of Chefs.” “I’ll be working with Anne Marie now to really define the business model for both companies, implement a robust sales and marketing plan; and leverage from the award we’ve won to optimise publicity for Roux Blond, Magnetic Island Weddings and the Townsville region as a whole. I anticipate that as a result of this effort and renewed focus, we’ll see substantial interstate interest for weddings and corporate functions both here and on Magnetic Island.” •
MOORE STEPHENS
retirement ready By TROY POPHAM / PRINCIPAL / MOORE STEPHENS Despite most people wanting to retire before the age of 65, approximately half of family business owners will have to continue working past that age due to inadequate preparation for unlocking the value of their business i.e. business succession. Succession Planning is one of the most important issues family businesses and SME’s need to consider in the ongoing management and planning of their business. Many put it off because of the time and effort involved in reaching the best solution. Some methods of succession planning include: • Sale of business • Management buy out • Generational transfer Communication is critical, and often, as trusted business advisors, we are asked to assist in this process. In the event that there will be a family transfer, there are often serious issues which will need to be addressed including: •
What is a fair value?
•
Have all taxation issues arising been adequately planned so as to maximize after tax dollars?
www.moorestephens.com.au
•
•
•
•
Do the parents need a cash consideration for their shares, or are they merely gifting the business to the children? Do the children have the expertise to deal with the strategic business planning issues involved, and the related funding with banks and private equity providers? How will all this interface with the parents’ retirement planning, and how will the sale value be converted into tax effective retirement income? Have the children, together with the existing management, the full skill set necessary to develop the business, or will they need to bring in other resources?
Irrespective of whether the sale is to other family members, management or to a third party, the business owners will be involved in a complex and time consuming process and the consequences of getting it wrong can be very expensive. To maximise value, up to two financial years of pre-planning can be useful to ensure that the business is ready for sale. •
Serious about Success®
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TOWNSVILLE PODIARTY CENTRE
get to know your feet By DARREN BARCLAY / PODIATRIST / TOWNSVILLE PODIATRY CENTRE Feet are our main mode of transport – carrying us on a journey of 128,000 kilometres in our lifetime, equivalent to three times around the world. Unfortunately, our feet are often neglected and forgotten. In fact, you are more likely to have your car serviced than have your feet checked by a podiatrist. A podiatrist is a university educated health professional that diagnoses and treats specific foot and lower limb conditions. The structure of the foot is a complex organisation of 26 bones, 33 joints and over 100 muscles and ligaments. Your feet are vulnerable to over three hundred conditions and foot pain is likely to be experienced in one out of four people – sometimes debilitating. By the age of fifty, our feet have lost up to half of their shock absorbing capacity from the padding on the soles of our feet and these cannot be replaced. There are specific groups of people that are at risk of more pain and complications if they are not treated quickly; children, athletes, diabetics and the elderly. There are a variety of treatment options available for the best patient outcomes. Video analysis, prescription shoe inserts (orthoses), foot mobilisation therapy and acupuncture are just some of the treatment options that our staff are trained to perform. A common misconception is that people think that foot pain is a normal part of aging, it is not. If you are
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experiencing foot pain you should visit a podiatrist, just as you visit a dentist when you have a toothache. Foot pain can be caused by inappropriate or poorly fitted footwear, poor biomechanics (structure and function), high pressure areas (corns and callus), disease and injury. Sporting activities like running, jumping and riding place greater physical demands on the body than regular activities. While running, the forces that need to be absorbed are up to 3 times your bodyweight. Injuries to the foot and lower limbs in runners are very common, as high as 75% and may result in more than a week of recovery time in most cases. Feet in the workplace can cover as many as 24km in one day as well as absorbing heavy loads with walking, lifting and stepping on and off machinery or in and out of cars. Nearly 20% of all workplace injury claims relate to foot injuries, with research suggesting ill-fitting or inappropriate footwear is a common cause. High-heeled shoes are worn by up to 62% of women and have been linked to the development of foot pain by adversely affecting joint motion and increasing pressure in the balls of the feet. If you chose to wear heels in the office, wearing different shoes throughout the week can alleviate the discomfort associated with high pressure areas. We recommend annual check ups to ensure good foot health. •
PRESENTING
presenting
melissacoulter owner / director touch of utopia - professional hair stylists Photography by Skye Millard How many years has the company been operating for? I’ve owned the salon coming up to 3 years.
What do you enjoy most about your role? I love our clients and meeting new people! We have such an array of fantastic and interesting people and I enjoy the interaction with them. They are so loyal to our salon and our stylists. You can really tell they love coming in for a chat, a cappuccino and of course, a great new hairstyle! I also love being creative with the professional make up side of the business. Our staff are amazing and each are so different in their styles, however it is the perfect balance in the salon!
Is there flexibility in the operations of the business? Although we have our operating hours Tuesday to Saturday which includes late night trading on a Wednesday night, we are always available for clients that may need our services outside our operating hours. Also we look after wedding parties on Sundays and are known to travel to and from Giru, Magnetic Island and other areas around Townsville.
What are your business goals for the next 5 years? In the short term we will be redecorating our salon and refreshing our look. My 5 year goal is to continue to provide excellent product and service to our clients and tap into the latest products and looks on offer. Stay progressive in the industry and be involved in the community as much as we can. I hope to see the same faces I am seeing now and many more new ones also.
Describe your ideal customer? I don’t need to describe our ideal customer; you just need to visit on any day of the week to see them. We really appreciate and treasure our customers, and we can honestly say we look forward to catching up with them! But our ‘ideal’ customer is the one that walks out with a smile from ear to ear and we know we’ll see them in 4-6 weeks time for that chat and coffee again.
What advice would you give someone looking to start their own business? Do something that interests you and take baby steps. Rome wasn’t built in a day, so learn from everything and always reflect on right and wrong decisions. Be honest and upfront with staff and clients so they know you are human and make mistakes sometimes too. Be passionate about your business, believe in it and believe in the people working with you. Start everyday with a smile!
The team Belinda Coco – Salon Manager Lyn Rochford – Senior Stylist Denni Elle White – Senior Stylist Karmen Ryan – 4th Year Melissa Coulter – Owner/ Make Up Artist.
Cnr Landsborough & Eyre Streets, North Ward 2 blocks from the Strand. Ph. 07 4772 4317
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PRODUCT REVIEW
Canon EOS 600D SLR THE
By REBECCA HUTTON
The 600D produces excellent colour rendition and noise control at high ISO levels and JPEG processing is very good through most ISO levels. The automatic exposure can produce some highlight clipping though, when used in low light. If you are planning on doing a lot of indoor, night time or low light shots, you can purchase an external flash that will attach to the top of the camera and when used properly will enhance the overall image significantly. Overexposure is a common problem for many cameras with automatic flash settings and investing in a separate flash can be well worth it. When using the automatic settings, ensure you are far enough away from the object you are trying to photograph, as the focus can sometimes shudder if you are too close and it can struggle to find the image in the frame. You may need to then manually refocus the frame or move away from the object. Alternatively, flicking the camera off and on again should fix the situation.
I
f you are looking to take the step up from the standard digital camera to the more professional looking (and quality producing) digital SLR cameras, then look no further than the Canon EOS 600D. This camera is great when you are ready to step from novice weekend snapper to producing great quality images on a regular basis. The Canon EOS 600D SLR camera is simple for beginners to use, but still tech savvy enough for those wanting to develop their photography skills. An entry level digital SLR, the 600D boasts many features, including the inclusion of scene intelligent auto, which determines the best settings for focus, brightness, flash and colour tone according to the shooting situations. This is on top of the regular creative auto mode that helps new users get used to adjusting settings like background blur and colour mode. Of course, there are the standard portrait, landscape, macro and sports modes on the dial too. The 600D sits comfortably in the hand with all main controls within easy reach and with the addition of a flip-out LCD screen, there is now no need to look through the lens like traditional SLR’s. Even when taking the ever popular self portrait, you can now flip the screen around to make sure your pose and position is correct before taking the shot. You can apply different effects to images after shooting, including grainy black-and-white, toy camera and fisheye. This is an exciting feature for those with a flair for editing their own images.
The video quality on the 600D is excellent. The colour rendition is superb, the video image is smooth and the internal microphone produces fantastic audio. It has an 18-megapixel CMOS sensor and the Digic 4 image processor. Full HD video recording at 30, 25 and 24 frames per second, as well as video snapshot mode lets photographers take a small snippet of footage (two/four/eight seconds) and piece together the clips in a montage with background music if desired. The 600D’s video implementation is ahead of its competitors, with its full manual controls coupled with an articulating LCD screen at 1.04 million dots and the inclusion of “digital zoom”. This means that rather than mounting an extensive telephoto lens on the front of the camera, or if you’re stuck in situations where you are unable to use a longer lens, you can turn on the digital zoom, which provides an extra 3-10 times equivalent length. It samples the centre portion of what the image sensor sees and uses that to crop in on the image. This is possible as the full resolution of the 18-megapixel sensor exceeds the dimensions of full HD so the camera can crop in to the centre portion. Overall this is a great entry-level SLR for anyone, regardless of their level of skill or interest in photography or videography. Easy to use and manipulate, once you see the quality of images and video the 600D produces you will never want to reach for your small digital camera again. •
To find out more about the Canon EOS 600D SLR, check out www.thegoodguys.com.au or give the team at Troy Williams The Good Guys a call on 07 4755 0300.
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OFFICE IDEAS
Kensington SoleMate Plus Footrest, $66 Office Choice Pen to Paper
9ct Yellow Gold Rectangle Striped Onyx Cufflinks, $1,195 JBD Diamond Centre
Bamboo Desk Organiser, $29.95 Howards Storage World Swarovski Crystal Pens, from $46 JBD Diamond Centre
around the
office
Hag Capisco Saddle Chair, $1,699 Townsville Office Furniture
KEBAdisplay Desktop System, $165 Office Choice Pen to Paper
Boris Mobile Phone Holder, $19.95 Howards Storage World
Stella Boardroom Table in Cherry, $343 | Comfo Cantilever Boardroom Chair, $92 each Townsville Office Furniture
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FATHERHOOD & FRANCHISING When Greg Leslie branched out in 2005 to re-establish the failed Battery World franchise, he didn’t anticipate that six years later he’d be a franchise and small business subject matter expert. By TRACEY LEE GORDON Photography by Skye Millard “
B
attery World had been closed for three months when we took it on and three months represents a lot of unfulfilled contractual commitments and walk in clientele, who’ve simply taken their business elsewhere. I saw winning back that custom and reviving the brand in the NQ market as a rewarding challenge to embark on.” So Greg set about building the brand back up and his idea was pretty simple in theory. He certainly had no issues with hard work and as founding partner of Townsville’s Leslie’s Auto Electrical, was well positioned to take on the challenge. “But when my wife Sonya fell pregnant with triplets three months after we opened the doors we had to revisit our long term plan completely. I had to work hard to get Battery World on track so that I could extract myself from the day to day operations and work on the business from home in support of the domestic challenge three babies presented.” Not long after the triplets were born; and based on the success we were having with our ventures, we were approached by a mate in Brisbane to invest in a small franchise cluster but when he could no longer fund his side, he walked away and left us with businesses at the other end of the state. Combined with three newborns and two other businesses, again we found ourselves somewhere we hadn’t planned to be.
So I was up and down the east coast and away for at least two days a week building the businesses up. I used the flight time for planning and strategising and my notes actually ended up looking more like the chapter of a book, so I thought I’d write one. Postcards from the Coalface is a full account of my adventure in the world of small business and really explores what can go wrong and what to do right. It’s a valuable guide for start-ups and other businesses who are in trouble or who may need an injection of fresh blood. Success is based on a commitment to your products, services and your level of customer service because word of mouth is the strongest marketing tool for a business, especially in a city like Townsville. When things get rough, you’ve got to talk to people that have the moral authority to give you advice. There is no point talking to someone who hasn’t overcome similar challenges themselves.” The triplets are off to school this year so I’ll be venturing out as a consultant for small business and franchises. The last six years have been tough and full of surprises, but they’ve been successful years and I’m now very passionate and well positioned to help other businesses succeed.” Postcards from the Coalface is available from www.gregleslie.com.au •
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FUN
word play See if you can find the correct meaning for each of our unique words and challenge yourself to use them in your next business meeting.
just for fun 48
1. Cecograph
5. Latibule
a. Writing device for the blind
a. Hiding place
b. Used to measure level of psychic abilities in the 19th century.
b. Unit of measure in horse racing
c. Shade of blue that can be made in paint
c. Type of meat dish that is a delicacy in parts of Scotland
d. The first computer software to be used in China
d. Component in most post-1989 vehicle engines
2. Exlineal
6. Noscible
a. A couple that are second cousins and have married
a. Noisy or disruptive
b. Out of the direct line of descent
b. Form of handwriting taught to members of the clergy
c. Species of sea urchin that live at the bottom of the ocean
c. Well-known
d. When a graph does not line up
d. A well-lit room
3. Famelicose
7. Redamancy
a. The term for when enzymes are released into the blood steam
a. Act of loving in return
b. When extended family live together
b. Payout to an employee prior to their commencement of work
c. Often or very hungry
c. To be punctual
d. The language babies speak before they learn to formulate words
d. Activity used to test willpower often used in armed forces
4. Halatinous
8. Semaphore
a. Used to describe someone who is continually happy
a. A musical instrument that is a part of the string family
b. Saline/salty
b. The stage between nail polish being applied and drying
c. Cracking or impurities in metal
c. A system of signalling by hand
d. Chemistry term for a gas that is not flammable
d. A religious group that was started in Tasmania in 1988.
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Please turn to page 68 for answers.
NORTH QUEENSLAND AUDIO VISUAL
choosing a data projector By KEVIN BOOTH / MANAGING DIRECTOR / NORTH QUEENSLAND AUDIO VISUAL Data projectors come in a wide variety of flavours, from a compact unit smaller than your laptop to huge hall or cinema device, the one you should choose depends on your application. It is imperative that the projector type and specifications match that of your signal sources, projector screen and what you think you will use it for, present and future. Many questions need to be answered to ensure that the exact one you require is chosen: How much resolution do you need? The simple answer is, as much as you can afford. The trend of computer graphics is heading higher and higher resolution. What might be high resolution today may be considered and low in 2 years. Currently most laptop computers use 1024 x 768 as standard, but it is becoming more common today to see Full HD resolution appearing on laptops and desktop computers. Is it bright enough? It is important that the image from your projector be bright enough for both the application and the venue. Projectors are measured in Ansi Lumens and ideally in most office or education spaces a starting point would be around the 3000 Ansi Lumen mark, but a variety of factors also need to be taken into consideration. Does the room have windows, how much other light source is around, how big is your room and could participants at the rear of the room see the screen well enough to take notes from it?
Operating Costs Most good projectors these days give a minimum of about 4000 operational hours lamp life straight out of the box. When it does come time to replace a lamp, they can range from $300 to $900 (large venue projectors can cost much more). Be sure to calculate how many hours you will be using your projector for, should you use your projector 10 hours a day, 7 days a week, you will need a lamp replacement in a little over a year. Locally Supported An important, but often overlooked element is the manufacturers level of local support. Data projectors require a little bit of TLC from the time of purchase from the initial setup, to on-going maintenance and periodic repair. Consider the service response time vs. your allowable downtime. The type of projection technology you choose should be carefully matched to the intended use – while also ensuring you are future-proofing yourself. Ensure that the resolution matches the proposed input devices, and that the brightness is allowable for the room type. Different projectors should be compared under similar conditions where appropriate and should emulate your intended use. •
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LION
Lion on the loose PETER JOURDAIN / CEO / NORTH QUEENSLAND COWBOYS
By TRACEY LEE GORDON
T
hey make a substantial contribution to the Australian and New Zealand economies each year as a food and beverage giant, but Lion, formerly known as Lion Nathan, is renowned for keeping it real and staying close to their core market of people with local community involvement and sustainable sponsorship relationships. CEO of the North Queensland Toyota Cowboys Peter Jourdain, who took the reins of the club in 2010 and his sponsorship team work closely with Lion to ensure the sponsorship relationship is optimised for both parties, Cowboys supporters and the NQ community as a whole. “Through their leading XXXX brand, Lion has been a strong supporter of the Cowboys since day one,” Mr Jourdain said. “They were instrumental in getting us across the line and into the NRL comp back in 1995, but were actually an active supporter of the club in its formative years in the early ‘90s. Lion fosters long term partnerships with their clients and there’s huge merit in doing that. It not only increases their overall experience but strengthens their value as a part of the communities in which they operate. Lion
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dedicates resources to its clients; they measure the results of their sponsorship investments and are always looking for innovative ways to up the ante. In 2011 they ran a workshop for all of their Queensland clubs. Lion’s key goal for 2012 is to further connect with consumers through rugby league so we tossed around ideas to support them and some exciting initiatives came out of the day. 2012 is going to be a great year for Cowboys supporters. We’ll be jointly promoting a theme of Enjoying footy with mates that’s also going to be heavily aligned with the Cowboys’ involvement with the Australian Drug Foundation (ADF). We’re committed to promoting responsible drinking and healthy outdoor pursuits and it’s a message that is strongly advocated by Lion’s own corporate and social values. There’s a real synergy there between us. They’ll get involved in the club’s ADF committee and collaboratively we’ll ensure this message is consistently promoted across the wider community.”
We’ll also be keeping up the momentum of Enjoying footy with mates at away games with a clubhouse concept at partner venues. “There are other surprises lined up for the 2012 season that we’ll keep up our sleeve, but along with the iconic Push up Boy’s, XXXX have invested in another game day initiative involving a former player that the supporters will really embrace. The corporate hospitality aspect of our relationship with Lion is also in place for 2012 and beyond. They have seating at our events throughout the year for their representatives and other clients and of course they are always invited to and encouraged to attend our Corporate Launch, Derby Dinner and Presentation Ball. It’s a great way to strengthen our relationship and of course, an enjoyable way to discuss business. Community focus is integral to the success of businesses in NQ. The sponsorship model Lion employs is certainly one that other business in the region could learn from if they’re looking to act in the capacity of a sponsor.” •
ADVANCE EMPLOYMENT
are you part of the problem or the solution? By WENDY DOYLE / JOB DEVELOPMENT COORDINATOR / ADVANCE EMPLOYMENT
Workplace stress. It’s something most of us have experienced at some stage. Tight deadlines, worry and long hours can lead to fatigue and workplace induced anxiety, which can in turn lead to depression and other mental illness. As common as this is, it seems to be a topic most workplaces avoid. As managers, are we afraid if we acknowledge it exists in our workplace that we may be admitting to being part of the problem? A recent study, titled Leadership, Culture and Management Practices of High Performing Workplaces in Australia: The High Performing Workplaces Index, studied 5600 Australian employees to document insights on a range of management issues including human resources and productivity. The authors of the study found those organisations with happy employees were up to three times more profitable than those organisations whose employees felt anxious and worried at work.
prevalent emotions they experienced were feeling proud, valued, optimistic and cheerful. With research in the area of workplace mental health being undertaken around the world, there is more and more data suggesting we need to embrace the overall health of our employees for their sake and productivity/profit sakes. Is your management style and workplace practices inducing employee stress, worry and anxiety? Or are you part of the solution, mimicking the High Performing Workplaces mentioned earlier where your employees are proud and feeling valued? Just because you may have identified a problem, it doesn’t mean you can’t start being part of the solution today. A great place to start is to lead by example. Start with finishing work on time today. Go on, I dare you. •
The employees from organisations classified as High Performing Workplaces, commented that the most
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conferencing & events H I G H L I G H T
Events play a vital role in attracting visitors to Queensland and supporting the state’s $9 billion tourism industry – an industry that sustains more than 200,000 direct and indirect jobs. It is estimated that events deliver an overall economic boost to Queensland of almost $1 billion a year. North Queensland’s stunning weather and relaxed culture allows us to host events all year round including NRL Football, NBL and WNBL, international musicians and performers, V8 racing, rodeos, musical festivals, historical commemorations, art exhibitions, and many local events that run over weekends throughout the year. With ample facilities and minimal travelling time between destinations, the region is fully equipped to cater for an event to suit all budgets and provide an experience to be remembered. Throughout this highlight, we expose the events and conferencing capabilities of the region, as a showcase of the great opportunities available. The Events Queensland Regional Development Program (EQRDP) provides assistance to events outside of the Brisbane City Council local government area. The EQRDP strategically invests in events that are seen to have the potential to drive visitors to their area and support local business. EQRDP supports a diverse portfolio of events throughout the state, ensuring that all parts of Queensland experience the economic, cultural and social benefits of successful events. For information regarding EQRDP, email regionalevents@qldevents.com.au or phone 1300 881 255. Source: www.eventsqueensland.com.au
conferencing & events
a level
Above
L
ooking to go to the next level with your function, then look no further than JAM Corners private function room located above the restaurant. They create boutique functions that deliver a high quality service and freshly prepared restaurant meals made by their chefs. By day JAM Corner overlooks the relaxing riverfront and by night it captures the bright lights of the city. With stunning views of the Ross River, CBD, Castle Hill and Mt Stuart you will not want to be anywhere else in Townsville. All personal, occasional, corporate functions and private meetings can be catered for at JAM Corner. There’s no need to stress about organizing your function because JAM Corner’s experienced Event Coordinator can assist you in organizing everything to create your own unique function. JAM Corner’s enchanting upstairs function room is the ideal venue for your private occasion. Intimate sit down gatherings for up to 50 guests or mingle with a stylish cocktail party for up to 100 guests, with Townsville’s best boutique function space you would not want to be anywhere else. •
elegant. modern.
B
Stylish.
efore you book your team of wedding and event professionals make sure you do your research. Whether it be caterers, diamonds or decor, a website or flyer doesn’t mean they are an event professional. Beat being bogged down later with dilemmas by having a face to face consultation to discuss the details with your suppliers. Get to know their work, request images , ask for references and better still ask your friends. Local event crew, Out of the Blue Events have built a reputation for seamless execution and superior styling. With a strong focus on both the wedding and corporate events markets their knowledge and prowess lands them as one of the most in demand event management and hire companies to date. Take inspiration from their 100’s of images and 5 years experience to develop your successful wedding or event. For professional advice call Cassandra on 0418 196 883 or log on to www.blueevents.com.au •
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PAGE NAME
conferencing & events
Big
CITY LIFE
By ISIS SYMES
L
ast year proved that Townsville’s entertainment scene is far from dying; in fact, the city seems to be taking over Cairns when it comes to hosting big names.
Some of the country’s and the world’s biggest entertainers performed in the city in 2011 - making it one of the best musical years in a long time. Venues like Jupiters Townsville, the Townsville Entertainment Centre and the Townsville Civic Theatre played host to many big names throughout the year. And proving that Townsville is resurrecting when it comes to live music, not only did Cold Chisel sell out their Entertainment Centre show in record time, a second show was added and sold hundreds more tickets. Of course, the most prestigious event was to have American chart-topper Flo Rida perform a first-of-its-kind poolside concert at Jupiters in late October. Jupiters Managing Director Sean Knights said the Flo Rida concert was just the beginning and the venue had grand plans to host more large-scale events and pool parties in 2012. “Flo Rida was a huge success - it was a spectacular night and now that the people of Townsville, the region and the world, have seen what we can do and are still talking about it, we can’t wait to stage the next one,” Mr Knights said. Mr Knights said Jupiters was passionate about creating memorable events in Townsville. “The Vegas-style Flo Rida concert showed that Jupiters, and to an even greater scale, Townsville, is a city that can host international acts,” he said.
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“We strive to be the premier entertainment destination of Townsville and we will continue to work on bringing these types of acts to the region to further cement that stature.” And while Mr Knights said the Flo Rida concert took great lengths to pull-off, it was worth every hour as well as the sweat and tears. “Putting something of this calibre on took a lot of hard work - we had to knock down walls, put in new doors, hire tonnes of extra security, build a stage that took almost a week to erect, remove plants and install special lighting to name only a few tasks.” “We could have staged the concert on the lawns like the Jimmy Barnes show we presented in 2010 but we wanted something different, a ‘wow’ factor and I think we achieved that with the ‘Vegas-style’ element that we brought in,” he said. “At the end of the day, we would do it all again.” Mr Knights said the concert would not have gone ahead without the valuable support of local businesses that sponsored the event. “We have always been active supporters of the community and enjoy working alongside other local businesses. There is always opportunity to work with us and leverage from such events.” And if this past year was anything to go by, 2012 is expected to be another massive year on the entertainment front in Townsville. •
conferencing & events
great relationships building
builds great events
T
he Townsville Event Network is a not-for-profit organisation and was created in 2010 by a team of local business owners and event crusaders, passionate about the events industry in the region. Dedicated to showcasing the abilities and level of experience of local suppliers and the regions capabilities, the Network is excited about facilitating positive and enthusiastic networking events with a view to educate and showcase region. A membership to the Townsville Event Network entitles you to receive many added benefits including the opportunity to rub shoulders with some of the regions finest and to connect industry with industry to provide better on the
ground relationships. The membership is very affordable with businesses, students and individuals catered for. Those who offer services complimentary to the events sector are also encouraged to join the network. By joining you will receive great opportunities to showcase your products and services to a range of people with the capacity to on sell your goods. You will also be one of the first to experience up and coming new products and services. You will also be able to showcase the partnership logo on your approved business website and print media. This logo represents an industry with local event development in mind and aligns you with a strong passionate team of individuals building better opportunities for small to medium sized event businesses. The Townsville Event Network will work towards creating and providing local and interstate clients with an accurate and fast online database of local services and event information, as well as creating a regional events calendar showcasing the cities events and providing a one-stop shop for up and coming event details. By providing a neutral and supportive environment for all event industry professionals to network and connect will further develop the level of excellence in this region. The Townsville Event Network is now calling for interest from those wanting to be part of the leading networking platform for the special events industry in Townsville and the surrounding region. For more information head to www.townsvilleeventnetwork.com.au •
groovin
townsville keeps
I
n 2008, Townsville was chosen as the second location in Australia to play host to the annual Groovin the Moo (GTM) Tour. In that same year, close to 10,000 North Queensland locals turned out for the first time in their very best dress to be part of the action and now, five years later GTM has grown to a size where there are five shows across five states of Australia and 15,000 North Queensland fans still turn out in their very best dress. In fact, Groovin the Moo HQ would wager that the Townsville audience year in, year out is THE best dressed. Cows, Cowboys, Cowgirls and the odd Teenage Mutant Ninja Turtle GTM Townsville has them all. Planning an event (and tour) of this size means GTM HQ starts the wheels in motion for planning the following year’s event not too long after the last fence post is removed from the event site. While the National Logistics management team, which includes local Townsville Event Manager Jodie Kennedy, commences going out for tender, creating policies and procedures as well as commencing conversations with stakeholders close to nine months out from the event, GTM’s Communications team starts working on a marketing plan close to eleven months out, securing both National and Local Townsville support for the event and GTM’s Promoters and Programming team starts talking to bands from both Australia and overseas close to twelve months in advance. With the calibre of artists that GTM programmes, production, staging and providing a unique and helpful artist relations experience is of utmost importance. To achieve this, GTM’s National Logistics team works together
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with the production manager and the promoters to ensure staging, structures, freight, travel, accommodation, audio and lighting suppliers are all on the same page as GTM is (and each other) and working to timelines, which can be incredibly tight due to Townsville being the second show of a five date tour and straight off the back of all artists traveling overnight from Bendigo in Victoria. It takes a team of close to 100 people working together for more than one week to build the site including stages, installing production, bars, catering areas, the main gate and the ensuring it’s all protected by a wall of temporary fencing. Another team of local Townsville suppliers then arrive on-site including caterers, market stalls holders and Out of The Blue Events to ensure the event site looks it’s best and has the best food, beverages and services on offer for the audience come event day. Come event day, it’s a sea of 15 000 music lovers, countless numbers of doughnuts and hamburgers, a team of over 500 event staff and crew, 200 toilets, 150 touring artists, 30 photographers, and so much more. Come midnight of that same day, stages are coming down and trucks are being packed off to Maitland and Canberra where the GTM Team will do it all over again. •
conferencing & events
A slick
event production to wow your attendees
I
n this age, you can never underestimate the average punter. With the world being so accessible via the internet, it is very easy for an event to fall short of expectation from a production perspective.
Sure the room is well decorated and the meals are well prepared but nothing stops an event in its tracks more than a poorly produced and executed production. The days of a single microphone and powerpoint presentation are over and the attendee knows it and expects more. These days the expectation is for specifically produced video packages, music production, multi-camera vision switching, surprise guests, professional hosts and a seamless rollout. Jepson Media has produced audio/visual production elements, for hundreds of events including concerts, awards presentations, AGMs, gala balls and well over 200 national sporting matches. From concept to event completion, Jepson Media has the experience to exceed your vision by providing a cutting edge event beyond expectation. Jepson Media director, Peter Jepson notes “If you can imagine it, we can create it...”
a touch of salt
&
L
overs of fine food and wine are turning to inner-city restaurants A Touch of Salt and The Saltcellar to hold their corporate and special events.
Under the management of the Brine family both restaurants have emerged as two of Townsville’s premier boutique venues, providing a diverse range of catering, service and lay-out options to suit small and large occasions.
Beyond event production, Jepson Media is responsible for some of Queensland most iconic imagery via television commercials, corporate video production and viral marketing videos. In 2011, Jepson Media collected 4 awards at the Queensland Multi Media Awards and in June, owner, Peter Jepson was awarded Townsville Chamber of Commerce - Young Business Person of the Year. As a visual media partner, Jepson Media can take your next event, television commercial or corporate communication beyond expectation with creative energy coupled with business sense delivering your production on time and on budget. •
the saltcellar Across the river in Palmer Street, The Saltcellar has captured the hearts and palettes of wine enthusiasts with its vast selection of local and imported labels. The intimate restaurant features multiple dining and seating areas with access to a fully-stocked bar, making it ideal for boutique wine and cocktail events.
By choosing either restaurant, you’re guaranteed a unique and inspired event that will leave a lasting impression on those who count the most.
Considered one of Townsville’s best kept secrets, The Saltcellar’s private room will provide your party, whether corporate or social, with a truly unforgettable dining and entertainment experience.
A Touch of Salt, which boasts flexible indoor and outdoor spaces overlooking Ross Creek and the new water fountain, is the larger of the two venues and as such, is perfect for beautiful wedding receptions, sophisticated cocktail parties, business lunches and formal wine degustations.
With a seating capacity for 16 people, guests enjoy access to their own bar and wait staff, a large screen TV and all of the privacy in the world. Regardless of the occasion, it’s important to remember that whatever happens in the private room stays in the private room.
A Touch of Salt can accommodate 450 people for standing cocktail events or 140 people seated, while the private degustation room provides an exclusive setting for parties of up to 12 people.
A Special Events guide for both restaurants is available at www.atouchofsalt.com.au •
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conferencing & events
townsville convention bureau The
Official
Body
for Conventions and Events in North Queensland
J
ointly funded by Events Queensland and Local Government, and a member of the Australian Association of Convention Bureau, the Townsville Convention Bureau is one of 14 official bureau across Australia responsible for marketing their city, both nationally and internationally, as a leading business events destination for the Asia Pacific Region. Townsville Convention Bureau Manager, Raewyn Dooley, said the Townsville Convention Bureau is the first point of contact for meeting, conference and event planners interested in sourcing information on the facilities available for events in the Townsville region. “The Townsville Convention Bureau provides these conference and event organisers with proposals and information as well as familiarisation tours to demonstrate why the Townsville region is an ideal location for events,” Raewyn said. Last financial year the Townsville Convention Bureau secured almost $5 million in projected delegate expenditure and distributed almost $2 million worth of prospective business leads for the Townsville North Queensland region. “The business events market is lucrative because of this delegate spend. On average international attendees spend $434 per person per day, while domestic delegates spend $377 per person per day. Apart from the accommodation and conference venue expense, this expenditure is disseminated through food,
beverages, transport and other retail benefiting the wider community.” Recently the Townsville Convention Bureau held its Annual Business Familiarisation, hosting six Professional Conference Organisers from across Australia and showcasing what the region has to offer. The representatives were given a firsthand look at Townsville’s venues, tourist attractions and accommodation properties. “Familiarisations are like ‘show and tell’ but result in real actions – they are imperative for bids in progress as well as ensuring Townsville remains at the forefront for future events or conferences.” The Townsville Convention Bureau is a business unit of Townsville Enterprise which is a not-for-profit, membership based organisation, offering tangible benefits to all members. With a range of membership levels tailored to suit all business types, members are given the opportunity to provide proposals for each prospective business the Townsville Convention Bureau works to attract. With the recent launch of the region’s key collateral including a promotional DVD, Meeting Planner Guide, iPhone friendly website and social media platforms, the Townsville Convention Bureau looks forward to representing you as a member. For more information on the Townsville Convention Bureau or membership please contact Vasili Loizou on 4726 2732 or email convcoord@tel.com.au or visit www.townsvilleconventionbureau.com.au •
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conferencing & events
Historic
OLD WORLD CHARM
T
he Historic Yongala Lodge, with its majestic old-world charm and good old-fashioned service, is the ideal base for your next stay in Townsville. Whether you’re in town on business, visiting friends or seeing the sights, they have quality accommodation to suit your style and a delightful restaurant to suit your appetite. The team won the People’s Choice Award at the 2011 North Queensland Tourism Awards and would be more than happy to accommodate any event, from stand up networking functions on The Deck, to seated conferences, weddings or dinners for up to 100 people in the Historic Dining Room. •
divine food superior service your next function
Yongala Lodge
yonGALA LodGe P. 07 4772 4633 | 11 Fryer St, North Ward, Townsville Qld 4810 info@historicyongala.com.au | www.historicyongala.com.au
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entertainment
the home of
T
& events
he Townsville Entertainment and Convention Centre is the North’s premier Convention and Entertainment venue. Designed as a multipurpose facility, TECC hosts a variety of concerts, conventions, exhibitions, seminars, gala dinners and indoor sporting events. The Centre encompasses seven comfortable and stylishly appointed rooms that can be used individually or collaboratively in a number of modes. Regardless of the size or type of event, our experienced and dedicated Event Managers ensure that all aspects of your event are taken care of. From floor plans, menu selections, themed events and room capabilities, their staff will take care of all the details, including some you may not even have thought about! •
conferencing & events
flair!
join networking with
B
e introduced to a range of event industry professionals whilst you sample the best of the industry. Receive your invitation to mini showcases highlighting and connecting local suppliers and event enthusiasts whilst encouraging collaboration.
By Joining the Townsville Event Network you will be connected to a not-for profit organisation with a specific focus on highlighting local supplier awareness. All businesses and individuals associated or interested in the events industry are encouraged to join with a very affordable membership. This includes all supporting industries and training organisations. Download a membership package now at www.townsvilleeventnetwork.com.au or email us at info@townsvilleeventnetwork.com.au •
partner
your event
T
he Marketing Factory has played a large role in coordinating and implementing some of Townsville’s most memorable corporate events. Their passionate team takes the time to understand clients brand and culture, to ensure each event upholds the core values of the company. When planning your next launch party, corporate event or grand opening, think The Marketing Factory. From personalised invites, advertising the event, signage and event management, The Marketing Factory are your corporate event partners. You will be appointed a dedicated Brand Manager to coordinate your event, along with our enthusiastic team of professionals, who add their own magic in bringing your event to life •
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conferencing & events
Creative
catering
R
oux is a culinary term used to describe the combination of flour and butter cooked together to create a thickening agent for a sauce. It is generally the foundation, or starting point for many sauces. What better name for the brain child of Chef/Owner Darren Garner and Events Manager/Owner Anne Marie Cali’s new business back in 2006. This creative catering company has been setting the bar for fine dining catering, in Townsville, since its humble beginnings. Darren and Anne Marie’s philosophy for their business has been quite simple: roux. Everything from their kitchen starts at the beginning of the cooking process; everything is made fresh and delivered that way. Their vision and radical methods have attracted talent from around the globe; they have built a team that share in their ambition for success and determination to exceed their client’s expectations. With this clear vision of future the team has earned their fair share of awards in the past few years, the most recent being the high honour of Savour Australia TM Restaurant and Catering HOSTPLUS National Awards for Excellence 2011 Wedding Caterer of the Year. Roux Blond was also recognised at the regional level achieving North Queensland’s 2011 Caterer and Wedding Caterer of the Year. Roux Blond’s awarding winning catering and service can be experienced at the Museum of Tropical Queensland, Magnetic Island, your office or personal home, and many other venues in Townsville and the surrounding areas. Their sister company Magnetic Island Weddings has been making a few waves of their own. Since
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Roux Blond’s purchase of the company in 2010, brides have been flocking from all over the country to say “I do” on the majestic Magnetic Island. The wedding coordination company utilises the culinary talents of Roux Blond, and its creative gurus to make dream weddings a reality. With what most would consider to be reaching the peak of success, Darren and Anne Marie still have great heights envisioned for the future of these two companies. We can only take a step back and taste the plate we are handed by the capable hands of Roux Blond and Magnetic Island Weddings. •
THE MARKETING FACTORY
Lifecycle marketing By BREE DWYER / BRAND MANAGER / THE MARKETING FACTORY
As Brand Manager for The Marketing Factory, Bree is responsible for developing campaigns for small business to large enterprise including Catholic Education Office, Jewellery By Design and Knight Frank among others.
I
n business, it is imperative to understand what stage your products, services and the business itself is in, in its lifecycle. Not only do products and services travel through the lifecycle stages of introduction, growth, maturity and decline; but the actual business itself will currently be sitting in one of these stages. The exact period of time products, services and businesses spend in each stage of the lifecycle is always different and can never be predetermined. Understanding that stage and how best to market for it is important and will help deliver better results for the business overall. Introduction - If you have a new business, or are offering a new product or service to the market, it is safe to say this new brand is unfamiliar to your target market and therefore until it is trusted, sales may be slow. Advertising needs to raise awareness of your brand and always aim to receive the highest reach and frequency to capture your target market in every campaign you run. In this stage consumer confidence needs to be built quickly to ensure your product or service gets off the ground. Growth - Many businesses experience high periods of growth, normally after running a successful introductory campaign, but this isn’t the time to sit back and put your feet up. The key is to try and stay in the growth period for as long as possible. Ensure your brand is always kept top of mind by constantly being “seen” and having monthly activity planned. If you want to be in business for 12 months of the year, you should inform your target market that you are in business, 12 months of the year.
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Maturity - This is the most common stage a business normally sits in. Where the days of rapid sales and increasing profits are not as large as previously experienced and replaced with steady sales and modest profits. Although products, services and businesses in this stage have now gained their target markets trust, with increased competition and new products hitting the shelves, it is vital to uphold marketing as if you were still in a growth stage. While the level of spend does not have to be the same, the attitude to consistency does. Now more than ever does a business need to ensure they remain well branded. Decline - This is a stage that no business wants to be in, but unfortunately most products and businesses do experience it. Decline is where sales and profits may have decreased and the business may need to reassess to stay alive. Most marketing attempts are often wasted during the late stage of decline, as the business resorts to desperate attempts which don’t assist the immediate goals. Marketing a business out of decline takes strategic nous and many well-known companies, such as Levis have successfully recovered from decline. In this stage the business needs a life line. This may come in the form of a new product or service line, a branding revitalisation campaign, a move or a new partnership. Lifecycle marketing is only one of many views or considerations a business can take in assessing their performance. We suggest speaking with a professional marketer that has experience in this area to help guide you through. •
5 tips to maintaining growth 1.
Ensure you are well branded and customers can recognise you from your competitors.
2.
Always look for more distribution channels – the more areas your products or services can be seen or heard.
3.
Maintain an ongoing branding campaign through a media channel that works for you.
4.
It costs 7 times more to gain a new customer than to retain an existing one, so ensure your customers are aware of all your products or service offerings and look at ways to add value.
5.
When you are on a roll, it is easier to keep the ball rolling, so ensure you and your staff and excited and pumped during peak sale periods. This will create great experiences for your customers and not only keep them coming back for more, but they will tell their friends!
february 02
Chamber Coffee Flinders Square
03
Townsville Fire vs Bulleen RSL Stadium
05
Townsville McDonalds Crocodiles vs Adelaide 36ers Townsville Entertainment Centre
07
Townsville Industry Business Breakfast Brothers Leagues Club Townsville Enterprise Members Networking Function Location: TBC
14 16 17
National Serviceman’s Day
march
01
CALENDAR OF EVENTS AUTUMN 2012 Chamber Coffee Location: Flinders Square
Chamber Coffee Flinders Square Townsville McDonalds Crocodiles vs Cairns Taipans Townsville Entertainment Centre
18
02
Townsville Art Awards Townsville Civic Theatre
03
North Queensland Cowboys vs Gold Coast Titans Dariy Farmers Stadium
04
Townsville McDonald Crocodiles vs Melbourne Tigers Townsville Entertainment Centre
10
Townsville McDonald Crocodiles vs Gold Coast Blaze Dairy Farmers Stadium
15
Chamber Coffee Flinders Square
17
North Queensland Cowboys vs Paramatta Eels Townsville Entertainment Centre
23
Townsville McDonalds Crocodiles vs NZ Breakers Townsville Entertainment Centre
24
North Queensland Cowboys v Cronulla Sharks Dairy Farmers Stadium
27-28 Townsville Fire vs Camberra Location: RSL Stadium
FEB MAR APR
29
Volunteers Conference Ingham Chamber Coffee Flinders Square
Information correct at time of printing and subject to change.
april 6-9
12
North Queensland Cowboys vs Melbourne Storm Dairy Farmers Stadium Chamber Coffee Flinders Square
13-22
National Youth Week
13-29
16 25
Townsville Young Artist Awards Perc Tucker Regional Gallery
Chamber Coffee Flinders Square Anzac Day Services Anzac Park Cenotaph & Thuringowa Cenotaph
If you have any business related events coming up that you would like included on our calendar, email the details to info@successbusinessmag.com.au successbusinessmag.com.au
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BUSINESS EVENTS
KAREN MESSER, KEVIN BOOTH & NATALIE FLECKER
MARISSA CANDY, LES TYRELL & JOHN BEARNE
DONNA NOSWORTHY, KERBY ROBERTS & JUSTIN RADEMAKER
PETER MCLEOD, GLENYS SCHUNTNER & HEIDI MICHAELS
DEAN DEIGHTON, JEFF JIMMIESON & PETER JEPSON
Townsville Ch amber
Annual Gene ra Meeting l
TIM BRAZIER, CHARLY BEITZEL, PATRICK HINCHY & JOHN CAREY
THE BREWERY
cheers & beers
HORAN & BIRD
Horan & Btirrde Solar Cen ing Grand Open John & Rosemarie Horan
BRENT ZANDER, DEAN SchifillitI & BARRY SWITZER
DALE LAST, MARISSA CANDY & VERN VEITCH
FRANK DALLMEYER, GREG BRUCE, CHARLES BLAKE & JUSTIN HOWIE
WORD PLAY ANSWERS - 1. a
2. b
3. c
4. b
5. a
6. c
7. a
Scott & Sandra Bird
David Crisafulli, BILL MURRAY & MICHAEL TAYLOR
8. c
PRIZE WINNERS - Congratulations to C. Lejarraga, M. Coulter, D. Larcom, C. Williams & A. Porter on winning ‘The Big Book of Small Business’ by Andrew Griffiths.
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2012
Telstra Australian Business Awards
Other Telstra Australian Business Award winners from the North Queensland region include Northern Project Contracting, Cape York Motorcycle Adventures, Tourstogo.com and NRA Environmental Consultants.
now open
T
he 2012 Telstra Australian Business Awards program is now open. Established in 1992, the Awards program celebrates the achievements of Australia’s best small and medium businesses. Each year thousands of businesses enter into Australia’s longest-running and most prestigious national business focused awards program which recognise leadership, innovation and social responsibility and enable participants to expand their connections with customers, partners and the wider business community. For the third year, entrants can receive a 70-page free Business Health Check that assesses a company’s performance against best practice to help it grow and thrive. Each year participants say that just entering the Awards is incredibly valuable for their business. For Ron and Pam Birkett, owners of the Daintree Discovery Centre north of Cairns, the first ten years of their business, started in 1989, was a struggle.
great northern laundry
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ntracting,
ern Project Co
Photo: North
Ron Birkett admitted their original model was too similar in style to State-run parks and wildlife services, which meant visitors, expected their privately-run centre in the World Heritage area to be free. “We recognised that 99 per cent of visitors to the Daintree were on holiday – they wanted to be entertained not educated – so we introduced infotainment by audio, video and static displays. We layered the information and it stimulated interest about the rainforest,” he said. “Our 23-metre high canopy tower allowing visitors access to different levels of the rainforest added the gee whiz factor and was the single biggest thing that turned the business around.” The Daintree Discovery Centre won the 2005 Telstra Queensland Business of the Year Award and has taken pride of place in the trophy cabinet. “We’ve probably won 23 awards in 21 years but the Telstra Awards is the one that I value most of all because it was a business award not a tourism award,” Ron Birkett said.
In 2012, Telstra has expanded the footprint of the Awards with the introduction of the Telstra Start-Up Award that is open to businesses that have been operating for between one and three years and have up to 200 employees. Other Awards categories are for micro-businesses (under five employees), small businesses (under 20) and medium businesses (under 200) as well as regional businesses. The public can vote for the People’s Choice Award in each state and territory. State and territory winners of the Awards go to the national finals and compete for the title of Telstra Australian Business of the Year. For finalists and winners, the Telstra Australian Business Awards bring accolades, public profile, a share of $500,000 in cash and prizes and the privilege of joining an exclusive national business alumni. Nominations for the 2012 Telstra Australian Business Awards are now open. Entries can be submitted from Monday 6 February and close on Monday 2 April 2012. •
To nominate or for more information visit: www.telstrabusinessawards.com.au