selling on Pinterest

Selling on Pinterest Sassy Social Media

“Right now, there has been an increasing Pinterest traffic with all the down time that people have.”

By Sarah Ankney

Selling on Pinterest…say what? Right now, there has been an increasing Pinterest traffic with all the downtime that people have. It is the perfect time to get on and start monetizing it. People are using that search engine, visual blog, and social media for more than just crafts and recipes. In fact, when I first started an online business, I used it to learn all I could and increase my knowledge. I was driven from Pinterest to other people’s content outside the platform.

Pinterest is a traffic driver, which means more eyes on all your content and offers. Content according to Wikipedia is ‘In publishing, art, and communication, content is the information and experiences that are directed toward an end-user or audience. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”.’ Basically, it is anything that you communicate to your audience. Examples of content are videos, blogs, podcasts, optins(freebies), and offers.

How does content make you money on Pinterest? Content makes you show up as an expert, provide value to your audience, be of service to your audience, and build brand awareness. All these things are the first steps to making money in your business. Monetizing Pinterest is all about putting amazing content out there that gets your audience to your platforms including your website and build the like know trust factor. This drives traffic to your money-making offers.

Pinterest is all about the long-haul investment in yourself and your business. It takes time, like any other social media platform or search engine. You are building awareness of your brand as well as yourself. This is a great time to build and fill your sales funnels and email lists directly from Pinterest. You are bringing new readers to your website and email list! (Are you selling to your email list?)

How do you do this? By creating a strategy and story for your brand and business using Pinterest. This is basically using your blog and content to bring your prospective clients to you. This is done through amazing picture graphics that show what your content is about and draws them to your website or the platform you designate. Pinterest is a search engine, picture blog, and social media platform all in one. The strategy is one that is bringing your prospective clients to wherever you want them to hang out whether it is your website or your Facebook group.

You can also do this through affiliate marketing of products that fit your business and your brand, just as you would on your blog and website. Do your research. Look at companies that provide the affiliate links but also the products that you will be linking so that they fit within your strategy and brand story. There are tons of products and services out there that you can be an affiliate marketer for including Amazon and Tailwind. In fact, you can market about any affiliate program, product, and service that you can think of on Pinterest.

Etsy is another way that you can monetize your business by connecting your Esty account to Pinterest and sell directly on Pinterest. I am not an expert in this area, but I know I have gotten tons of downloads and workbooks from there to use in my business as well. Not to mention it is a great way to sell craft services on Pinterest.

Another way to monetize Pinterest is to become a Pinterest Virtual Assistant which is what I have done. I help others create the strategy and brand story to drive the traffic to the platform that they desire. This helps them to get more downloads on podcasts, drive traffic to their website, build their email lists, and get content in front of prospective clients. I create the graphics, copy, and schedule the content for them as this is not everyone’s skill set. Instead of doing it themselves, you do it for them.

These are just a few of the ways to monetize Pinterest for yourself. You can post to drive traffic to your own platforms to get in front of prospective clients. You can do

affiliate marketing to drive traffic to other people’s products or services that in turn compensates you. Or you can do these things for clients and make money while doing it. Pinterest is an amazing way to add to your business, pick up new perspective clients, share your content, increase your downloads, build your email lists, affiliate market, and of course make money. Lastly, you can even sell your crafts and the like from Etsy on Pinterest.

Pinterest is more than just a search engine; it is a powerful selling tool.

Sarah Ankney of Sassy Pinterest is a Pinterest Account Manager. She wants to empower your business with a bit of magic to help you get visible. Sassy Pinterest creates graphics and descriptions as well as manages your Pinterest account so that you can do all the things you need to do and drive traffic to your business. If you need assistance in your business to get traffic to all your sites, please contact Sarah Ankney to add another powerful marketing tool.