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“As I work with my clients, I constantly talk about consistency in posting.”

By Lorianne Vaughan Speaks

In this era of on-line sales and marketing we need to embrace the many facets to market your expertise to the world to gain traction and visibility. As we move forward, there may be even less foot traffic – so you need to embrace the social media platforms to market and sell. Part of that marketing is content (to teach them something that will help them decide to work with you).

As I work with my clients, I constantly talk about consistency in posting. I truly believe it is important to have a weekly blog as well as short posts to share your knowledge with your clients, prospects, peers and followers. But sometimes we are at a loss for a new topic on which to write.

Here are some free websites we can use to get a handle on the top searched topics so we can provide the most valuable content for our clients, peers, and followers.

When deciding what to write about, it would be nice to have a crystal ball to know what your audience is looking to learn! Now - there is a site to search what people are asking about: check out www. answerthepublic.com. This will help you determine your blog subject matter (in your field of expertise – please be authentic). Another site that will give you valuable information is www.wordtracker. com. This site will help you optimize your SEO terminology and again show you what people are searching for on Google; which can also be useful if you plan to use Google Ads to broaden your reach.

As you get started writing on the topic you have chosen highlighting your expertise, one of the key drivers to your blogs is the title. If you haven’t heard of this site, check out www.title-generator.com. Plug in the subject/content of your article or blog and it will generate up to 700 titles to grab the public’s attention. (I did it with this topic!

Who knew! I didn’t...so I am passing this on to you!

Lastly, the graphic you use can grab attention of those surfing the social media rabbit hole. I think everyone knows about www.Canva. com which I use almost daily (a great site for graphics!). They even have PowerPoint templates now. If your content is highly professional you may also want to look at the options on www.unsplash.com and https:// elements.envato.com/. This last site has video available as well.

We all need to get our content out to all social media platforms in many ways. Whether you are a great writer (which I do not profess to be), speaker or live video aficionado (nor am I here either): do what works for you and use these tools to UP your game. As a small business looking to bring some things in-house, these can be so helpful for budgeting constraints.

Today, we need to embrace on-line marketing and selling as our world becomes more and more virtual. Even when COVID19 is over (and this will end!) and we can go back to in-person meetings, we need to share our expertise on all social media platforms. Know that the article or blog you write can be repurposed for all platforms to drive clients to your website.

Be a valuable resource! Sharing your message/content/expertise freely and consistently will be remembered. If you’d like to learn more about what we do, check out www. LVSConsultingServices.com

Lorianne Speaks is an expert in the area of Speaker/Author support. She amplifies the visibility of Authors/ Speakers/Messengers while they do what they love - SPEAK! Lorianne has helped spearhead multiple best-selling book campaigns - editing, proofing, through to launch and social media marketing to help authors create buzz and momentum throughout the social media platforms and increasing their message World-Wide. Lorianne and her team have made it their mission to empower speakers to deliver their message by handling the rest of the details!