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SUCHITA MENON GR APHIC DESIGNER

STUDENT ID 02519421

CONTACT EMAIL

415 400 5405

suchita.menon@gmail.com

ADVISOR

Jessica Sheehan

TABLE OF CONTENTS 01

CADBURY

05

02

AIDS POSTER

11

03

MUSIC FESTIVAL

15

04

BRAIN MANUAL

23

05

FOGGY

31

06

FLUBBER ESCAPE

39

07

OSHO SPIRIT

45

08

AMOEBA CATALOG

51

09

MATTEL

61

10

LOGOS

67

11

BUGLER APP

71

// CADBURY’S

page 04

CADBURY’S //

01

page 05

CADBURY CHOCOLATE OBJECTIVE To design a chocolate line for an already existing brand.

To increase brand’s presence in the market and create a look that is expensive and classic at the same time.

SOLU TION Celebrating the founder of Cadbury’s chocolate John Cadbury’s hobby which was saving endangered animal of Britain.Each flavor dedicated to a new flavor. A brand new look for a classic chocolate.

instructor

Luk, Anthony

class

Package Design 1

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// CADBURY’S

page 06

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CADBURY’S //

page 07

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// CADBURY’S

page 08

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CADBURY’S //

page 09

- SUCHITA MENON -

// AIDS AWARENESS

page 10

AIDS AWARENESS //

02

page 11

AIDS AWARENESS OBJECTIVE To design a poster that design a poster that shows the urgency in understanding the importance of the issue of the sexually transmitted disease AIDS.

SOLU TION Using a diagram approach that caught people’s attention with its popping color and visual effect it creates. The poster shows how it could have been anyone.

instructor

Alders, Troy

class

Print 1

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// AIDS AWARENESS

AIDS AWARENESS //

page 12

page 13

1 in 5 people with AIDS don’t know they have it KNOW YOUR PARTNER KNOW YOUR STATUS

gettested.org

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// MUSIC FESTIVAL

page14

MUSIC FESTIVAL //

03

page 15

BOMBAYRAGA MUSIC FESTIVAL OBJECTIVE To design poster, website and app for an event. Ideally a music event that makes the customer’s experience as easy and visually pleasing as possible.

SOLU TION A beautiful Fusion of classical and experimental music.

The event was designed using colors that gave the feel of the music itself. The collateral created a whole package that helped give a look and feel to the festival.

instructor

Alders, Troy

class

Print 1

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// MUSIC FESTIVAL

page 16

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MUSIC FESTIVAL //

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- SUCHITA MENON -

// MUSIC FESTIVAL

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MUSIC FESTIVAL //

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// MUSIC FESTIVAL

page 20

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MUSIC FESTIVAL //

page 21

- SUCHITA MENON -

// BRAIN MANUAL

page 22

BRAIN MANUAL //

04

page 23

BRAIN MANUAL OBJECTIVE To design a catalog that displayed the various attributes of FRENCH PAPER’s bright white. A book that is also interactive, not just a coffee table book.

SOLU TION An approach that meant you interact with the book was the direction, The book helped strengthen your brain as it took you through a series of games that enabled both sides of the brain.

instructor

Grey, Ariel class

Typography 3

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// BRAIN MANUAL

page 24

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BRAIN MANUAL //

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// BRAIN MANUAL

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BRAIN MANUAL //

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// BRAIN MANUAL

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BRAIN MANUAL //

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// FOGGY BEER

page30

FOGGY BEER //

05

page 31

FOGGY BEER OBJECTIVE To create a new line of alcohol for and already existing brand called Lost Coast Brewery.

SOLU TION The location of the brewery is reflected in the scene of the design. A special collection of new flavors dedicated to the two women who created the beer that has existed for the last 50 years.

instructor

George, Christine class

Package Design 3

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// FOGGY BEER

page 32

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FOGGY BEER //

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// FOGGY BEER

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FOGGY BEER //

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// FOGGY BEER

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FOGGY BEER //

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// FLUBBER ESCAPE

page 38

FLUBBER ESCAPE //

06

page 39

FLUBBER ESCAPE OBJECTIVE To design a new board game with a unique style .

SOLU TION Flubber has escaped from his canister and its up to us to collect as many as possible in this game. Fun characters that make the game more enjoyable come along with a set of cards that make the game challenging.

instructor

George, Christine class

Package Design 3

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// FLUBBER ESCAPE

page 40

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FLUBBER ESCAPE //

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// FLUBBER ESCAPE

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FLUBBER ESCAPE //

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// MATTEL

page 44

MATTEL //

07

page45

MATTEL OBJECTIVE Redesign Mattel’s a famous game brand. To make it a brand that goes on many different products and hence its applications are more of a challenge.

SOLU TION After an intense research on the company, the logo was changed to something more friendly. The logo goes well with all the range of produts Mattel owns.

instructor

Gordon, Mortensen class

Identity 2

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// MATTEL

page 46

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MATTEL //

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// MATTEL

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MATTEL //

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// AMOEBA

page 50

AMOEBA //

08

page 51

AMOEBA CATALOG OBJECTIVE to design a catalog for the used music and movies store.

Create something that the customer will keep. Produced at a low rate and draw more customers to the store.

SOLU TION Using a method that cuts cost on the printing and production side. A long rolled up mail piece that shows the history of the bands that made it big at Amoeba. The paper is a newsprint type that is inexpensive to print on.

instructor

Clark, Eszter

class

Print 2

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// AMOEBA

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AMOEBA //

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// AMOEBA

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AMOEBA //

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// AMOEBA

page 56

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AMOEBA //

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// AMOEBA

AMOEBA //

page 58

page 59

GLUE ON THE FLAP

GLUE ON THE FLAP Fold the red lines

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// OSHO SPIRIT

page 60

OSHO SPIRIT //

09

page 61

THE OSHO SPIRIT OBJECTIVE To design book covers along with an Identity makeover for the publishing house. The identity must reflect on the personality of the publishing house.

SOLU TION A spiritual book line was chosen. The publishing house was designed to have a calm look and feel to it. Three of Osho’s books were chose to be redesigned.

instructor

Milton, Laura class

Print 1

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// OSHO SPIRIT

page 62

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OSHO SPIRIT //

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// OSHO SPIRIT

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OSHO SPIRIT //

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// OSHO SPIRIT

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OSHO SPIRIT //

10

page 67

LOGOS OBJECTIVE To create various logos based on challenges posed by instructors through the course.

SOLU TION After careful research and many variations of the design.

A few of the final logos are shown here. All brands come with a complete stationery system and ephemera.

instructor

Hayden, Darell class

Identity 1

instructor

Mortenson, Gordon class

Identity 2

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// LOGOS

page 68

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LOGOS //

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// BUGLER APP

page 70

BUGLER APP //

11

page 71

BUGLER APP OBJECTIVE To design a step by step guide for the class brand Bugler roll your own cigarettes. Clean up the logo to feel more modern yet mainting its history.

SOLU TION Hand drawn diagram sytle was chose for this manual. A setup that is ready to provide to the coder.

instructor

Slote, Bob class

User Experience Design

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// BUGLER APP

page 72

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BUGLER APP //

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// BUGLER APP

BUGLER APP //

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page 75

ORIGINAL

STEP 1

STEP 2

Get your rolling paper out

Open the paper with point finger in the open side

STEP 3

Place portions of the tobacco along the center fold area

Crush the tobacco

HISTORY Bugler is the name of a roll-your-own brand of tobacco and rolling papers. The Bugler brand was first introduced in the United States in 1932 by Lane Limited. Lane is a subsidiary of the American Snuff Company, which is itself a division of Reynolds American. According to recent market surveys, our Bugler is the #2 selling brand of rolling tobacco in the United States, the #1 tobacco in American prisons. It competes heavily with the brand TOP.

STEP 4

STEP 5

STEP 6

STEP 7

STEP 8

Place portions of the tobacco along the center fold area

Add a filter to one end and start rolling

Push the tobacco against the paper inwards

Push evenly and lick the glued edge to stick

Your cigarette is ready to be lit up and smoked

ST EP 1

18 pt Mrs Eaves Medium STEP 1 - Head

since 1932

LEARN TO ROLL RIGHT

Each pouch of Bugler includes .65 oz. tobacco and 32 cigarette papers. Bugler differentiates itself from its chief competitors in that its tobacco consists of a premium "Turkish and domestic blend", which is similar to the same claim they advertised by the higher-priced factory made brand Camel.

Bugler has recently[when?] changed their rolling papers from thick papers to a newer, thinner paper which is interleaved.

Bugler paper booklets are also sold individually.

USAGE > Learn to roll a cigarette in 8 eight easy steps. > Illustrations show exactly how to go about the process > You only smoke as much as you need > Save on expensive packs of cigarettes 16 px 8 px

25 px 14 px Logo Size 107 px x 16 px

11 px

O R IGIN A L

3 px

Bugler Blue Hex #4FA0B4

6 px

80 px X 80 px Area for illustration

164 px

20 px X 20 px Forward and Back Button

28 px

150 px X 150 px Area for illustration

121 px X 112 px

79 px

Bugler Blue Hex #111426

ZOOM MODE

Bugler Blue Hex #111426

Bugler Blue Hex #4FA0B4 8 px since 1932

14 px

LEARN TO ROLL RIGHT

Get your rolling paper out of the box

3 px 8 px Futura Condensed Size -25pt.

16 px

23 pt Futura Condensed Medium Size -25pt. /29/10

Place portions of the tobacco along the center fold area 18 px

23 pt Futura Condensed Medium Size -25pt. /29/10

20 px X 20 px Forward and Back Button Bugler Blue Hex #4FA0B4

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