Portfolio
Sudhir Mor
• 9632483703 • morsudhir@live.com • www.sudhirmor.com
I am a mechanical engineer turned product designer from NID. I was the main lead in setting up the Design Studio named “deLAB” for Associated Lighting Company, Noida. I have worked from designing to the production of various products.
1 Sarvajal - Public Water ATM (Solar Powerd)
2 Drinking Water Dispenser for Schools
3 StovE
4 ZOG - Bluetooth Headphone
5 Retail Space Redefined
6 Autism System Study & Intervention
7 Lighting Products Design
8 Furniture Design
9 Product Development & Manufacturing
10 LOGO & Identity Design
1.1 1
Design Brief: 1 Brief 1: To quickly design a casing for wall mounted automatic water dispensing unit.
Water Situation in India
• Limited access to clean drinking water • No hygienic source of water • Bad quality of drinking water • Non uniform distribution of water • Ground water contamination • No Domestic supply of water
Research / Existing Products / Field Visits This quick research was carried out to understand Sarvajal and their business model and how the product will help the company to move forward towards its vision. The first initial prototype was already out in the fields to test the functionality of the product. But due to improper casing and vandalism in the slums where it was installed, it needed a makeover. So that it could be produced with IP 56 protection, in low cost and with good durability.
Concept Sketches Various concepts were made and finally one was selected considering the ease and time of manufacturing and easy usage/installation (avoiding special tooling to be made, thereby producing it in as low cost as possible)
Full Scale Mockup In order to understand the electronics and functionality of the product, a quick wooden mockup was made and several trials were carried out on it in order to check from maintenance point of view too.
These mockups show the placement & fitting of electronics and piping required in the product.
After the trials a final metal prototype was made before going for production.
3D Model & Interface After finalization of the prototype, 3D model was created and visualized using tools like Solidworks and Keyshot.
A simple UI was created for the user to take water. Graphics was created with Coral Draw and Photoshop.
Casing after manufacturing Final working prototype called Wall Mounted Unit (WMU) Working in various franchisees of Sarvajal in Rajasthan, Gujarat and Delhi. The device is electronically controlled and connected to a server to keep track of the quantity and quality of water dispensed to a particular user. User comes with a RFID card and shows in the scan area to take RO water at an affordable price of 30 Paise a Liter. Device runs 24X7. Refilling happens through another service.
Design Brief: 2 To Design a Drinking water dispenser for Slums of India, incorporating the technology developed by Sarvajal. This Project was funded by Audi
1.2
Water distribution model Sarvajal uses a unique system to provide affordable RO water to all with this service.
Sarvajal ATM System Model Franchisee RO Water
RO Water
“Jal Vahan”
Sarvajal uses a unique system to provide affordable RO water to all through this service.
Water Storage ATM
Water ATM
RO Water is transported from our franchisees to the located Water ATM’s through Sarvajal Water transportation Vehicle called “Jal Vahan”.
To User
Concept Sketches
A single unit dispenser was designed which runs on solar energy and can withstand the vandalism dispensing water 24X7.
Paper Mockup & 3D Model Quick Paper Mockups were made showing the concept and then the concept was taken to 3D visualization.
Manufacturing & Production 2D Drawings were generated for fabrication.
The whole process of making a working Water ATM was supervised with selected vendors.
Working Product in Field Installed in Saudha Ghevra Slum, Near Nangloi (New Delhi)
Final Product The product is installed in more than 30 Locations in Saudha Ghevra (Delhi Slum),
in NEWS The Sarvajal story with the Water ATM product has been published in various Local and National New Papers and has been showed by BBC and CNN News channels.
Drinking Water Dispenser for Schools
Design Brief To Design a Drinking water dispenser for Indian Schools and nearby societies around schools.
2
Research Area Drinking water dispensing facilities in different schools in India were studied to provide a solution for unhygienic water supply in schools
Delhi
School selected in two locations in India
On field research Water facilities in schools were observed and the problems were identified .
• Unhygienic drinking water and improper water dispensing system. • Uncertain water supply • Not enough water/ water taps in schools • Surrounding of the dispensing units not clean
Workshop with kids To Design a Drinking water dispenser for Slums of India, incorporating the technology developed by Sarvajal.
Drawing workshop with Riverside School kids to understand their experience and expectations from water facilities in their school.
System Model & Intervention Area
Research Summary
• Water Transportation by Vehicle is not feasible • Raw Water and Electricity is available in most of the schools • RO units and Taps don’t work because of lack of maintenance. • RO units’ working status not monitored • Dispensing Units not designed considering ergonomics of age variation. • No track of quality and quantity of water consumed • A lot of space is used for water facility in the schools and its not clean • Lot of money is spent by government for providing water • HighTDS and other contaminants in water • Children/many teachers thinks water cooler also purifies the water • Children want an automatic water dispenser
Ideation & Brainstorming
Concept 1
Insulated Storage Tank
Water Line to Device
Dispensing Units
Spill Container
Concept 2
Solar Panel
Storage Tank Inside
Dispenser
Spill Container
Grouted Base
Concept 3
Shade and Light Solar Panel On Top
Storage Tank Inside
Dispenser
Nozzle Spill Container Grouted Base
Concept 4 This is a remotely control RO machine which will be independent but connected only to the dispensers. The machine will have features like Chiller, Communicator, Purification Unit, storage tank etc
Solar Panel On Top
Fully Automatic RO Machine
Dispensing Area Spill Container
Indicators Secure RO Interface Box Packed RO Machine
Tap with electronic Button
Concept 5 (Sampoorna) Modular design that can be adjusted to user’s height and water container’s size
Modules in Concept 5 This easy to produce unit can be customized as per the consumer need. The height and space can be varied as per the person’s reach( for both kids and adults) and the size of the collection vessel ( 1L water bottle as well as 25 L can) School Module
Height Module
Community Module
Concept 5 Features Inclusive design facilitating use by physically challenged people
Buffer Storage inside (20L) Dispenser Module Nozzle
Height can be adjusted Spill Container Height Module
Inclusive Design
Concept Selection Crieteria
Modularity Accessibility Installation School and Society reach Aesthetics Affordability Space
Ergonomics Study Height , reach and free standing width were taken into consideration as a parameter for further detailing of the concept.
Children
Common Reach
Adult
Adult 619 (Maximum Body width relaxed)
1633
1369
900 1869
800 - 900 900
1633
1771
Form Sketches
Full scale Mock-up for User testing
Mockup
User testing (Children & Physically challenged) On a 1:1 scale dummy prototype user experience tests were done to identify the modifications needed.
Convenient in taking water Comfortable height
Comfortable height for taking water for a 5yr girl
Scanning card in reach
The device was accessible
User Testing (Adults) Experience for large amount water dispensing .
User bends a lot because: 1) To see from where the water is going to come, to fill her bottle.
Product detailing
School Side Devices
Buffer Storage tank 30L
School Boundary Plantation on School Side By using spill Water
Fron door for quick maintenance
Spill Container Assembly Community Side Devices
School Side Devices
Spill Container Community Side Devices
Interface Design
welcome please scan your card
welcome sudhir 152.50
balance
water filled
scan card here
Welcome screen Gets activated when detect a user in fron of it.
00.000
welcome sudhir
thankyou sudhir
135.50
have a healthy life
Rs
balance
Liter
water filled
22.250
Rs
Liter
press start button to begin
press stop when done
scan card here
scan card here
Screen after scanning your card Showing the available balance.
Screen while water is being dispensed Showing the water being dispensed and balance being utilized. This screen halts for 2 sec after pressing stop
scan card here
Screenafter stopping the dispense. Showing the thankyou note.
Sampurna Features Solar Panel on top Light for Night, will get ON through a LDR sensor
Space for Branding Display NFC/RFID
Nozzel Automatic Dispense Sensor Spill Container ON / OFF Button
Height Module
Prototype 1:3 Scale Prototype was made with actual detailing and modules to be used.
Render
3D Visialization
Final Prototype A final scaled prototype was made
Design Brief: 4 To design another version of the Water ATM which would be modular and can be assembled on site as a Skid.
Required features
Modularity Manufacturability Installation Robust Aesthetics Affordability Space
Concept & Features
Solar Panel
Storage Tank Inside
Dispenser
Spill Container
Grouted Base
3D Visualization
Product Development
Working Prototype
Design Brief To understand Indian cooking environment and design a cooking stove for small homes.
3
Indian way of cooking
We use variety of cooking methods and utensils to cook. These also vary depending on : Culture Region Belief Taste
Market & User Research To find out the products catering to the segment chosen for intervention, an intensive research was conducted through questionnaire, market survey, consumer insights and how products are being used today at homes.
Brands in the same category
Products in market
Research Findings & Key Points There is a acute need of a product which combines both the facility of Gas Stove and energy efficient Induction Cooking.
• User want an economical cooking technology • They are uncertain about energy used in electrical devices • What if electricity goes off ?? • Proper utilization of space • Unable to use “Kadai” on Induction Stove • Intuitive interface required • Quick cooking • One device that does a two things • Aesthetically better
Concept sketches Concept incorporating both the Induction and Gas stove features in a minimal way together saving kitchen space too.
Concept Render
Thermocole Mockup Form was explored in thermocole mockup before going to the 3D modeling and finalization of form. Final one was selected through feedback from users too.
1:2 Model Making
3D Product Render & Features Using Rhino, Solidworks & Keyshot
Induction top (to cook)
Temp control knob (Induction) Induction top (to keep warm) Gas Burner Auto Ignition Knob
Knob
Final Prototype
ZOG Your music companion
Design Brief To take inspiration from nature or living beings and follow the design process and create a product inspired by taken inspiration. I chose Albatross as my inspiration
4
Form simplification The form of the Albatross is simplified till it retains only its essence in the design
Mockup and material exploration
Due to the flexibility required for the concept, various materials were explored for making the prototype. The final suggested material was Silicone with soft metal insert which will maintain the shape as it is.
3D Model
Product Prototype
Product PhotoShoot
A Design Challenge from Target India
5
Design Brief Create a design that can bring/push the items to the front. Imagine if you were to take an item or two out of the shelf in your favorite store how it could look for the next customer. Now imagine the 5000 such shelves you have to fix and get the items to the front. If you had an opportunity to automate this – what are your thoughts? The end result has to be that all the shelves look full.
My Interpretation To design a product/system/strategy to bring/push the product in the front on the shelf in the store.
Study of Retail Stores & their display system
Quick survey of the nearby retail stores in Electronics City (Bangalore)
Key Issues • The products need to be manually shifted or filled, so require large labor force • The shelf does not looks uniform and filled, when products are taken out by consumers, thereby redusing customer experience • Lower shelf has poor visibility of product even if one pack is out • Visibility of the product reduces thereby reducing the chances of sales • It is hard to design one solution which cater to all variety of products in the store
Existing products in the market
Shelf Pusher Divider (http://www.ut-metal.com/Stories/shelfpusherdivider.html)
Spring Loads for Shelf (http://www.fullsteam.com/merchandising/spring_loads)
Ideation
Design Features Long Life / Durable / Rugged The product will be used repeatdly, so it is expected to have the above features.
Minimal Design / Subdude The main purpose is to increase sales, so the design should not overrule the Product to be sold by it, therefore it should be in background doing its function.
Automatic / Smart System
Automatization will ease the labor and if done smartly will give us data through which we can make future predictions of sales.
Minimum use of power or no power use Design should not to increase the expenses of stores so either should not use electricity or if required then to a minimum.
Silent Solution should be silent as not to make a diffrence in the user experience.
Concepts 1) Push You 2) Recoiled 3) Conveyor 4) Smart Motion 5) Rotating Balls 6) UPLIFT 7) RELOAD
Push You Guided spring push from back of the products
Concept 1
Recoiled
Concept 2
Inspired by measuring tape recoiling Mechanism
Conveyor No Electricity needed, just frictionless and lightweight rollers and belt required.
Concept 3
Smart Motion
Concept 4
The Hi-Tech and Futuristic (This also helps in day to day product sales analysis)
Rotating Balls Bearing balls making the surface frictionless.
Concept 5
UPLIFT For small volume objects like soaps/boxes/packets/chocolates/ small pulses packets etc
Principle : Equilibrium maintained between the weight of the product and the spring tension.
1) Standalone product 2) Diffrent shapes can be explored
Concept 6
RELOAD
Concept 7
For cylindrical objects that can roll
Product motion direction
Can be used in the current shelves or standalone.
Selection criteria • Feasibility • Simplicity • Usablity in current system • User experience • Applicability • Number of diffrent product can be used
Final Selected Concept
Recoiled Inspired by measuring tape recoiling
Form Exploration
Cardboard & Paper Mockup
Vedio also made for the proof of concept, Pls check (http://youtu.be/m4WBzfPylWk)
3D Model Modelled using 3D MAX, Rhino and Solidworks
Features Front Covered space for MRP/Offer Lableling
One piece silicon covered belt End Push plate incerted with the belt
Minimal Design catering pure function
Front product support is replaceble according to product requirment
Can be installed in existing shelving system with minimum modification
Product Views in stores Modled using 3D MAX, Rhino and Solidworks
Exploded View Front Product Support
Shelf
Back Support
Coil Belt (Silicon covered)
Back Cover (Body)
Shaft (Holding Coil Spring) Front Clear Lable Panel
Coil Spring
Front Cover (Body)
2D Drawings for Fabrication Drawings made using Solidworks Drawings (All Units are in mm)
2D Drawings
Autism (Swalinta) A system study and Solution
6
Design Brief
Lighting Product Design
7
Furniture Design
8
Shelfie Smart Modular Shelf for Homes
About Shelfie Shelfie is a smart coustomizable storage solution for modern homes, it can be arranged / rearranged according to user needs and is a self representation of the person & his/her life.
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2
3
Basic Frame
Modules
100% Ash wood used
Easy to manufacture
Fun to Install
Coustomizable to user needs
Modular design
Long Life
Maximum Utilization of wood
Compact
Sudhir Mor | morsudhir@live.com | +919632483703
Other arragnments Using same or multiple modules, different arrangements can be made suited to users need. Some are shown here.
Key Features Overall Dimensions Precise sliding joinery for easy assembly
Grooves on shelves for better grip
H
Lower module for keeping extra shelf modules
L More modules can be made according to need
W
L (Length) 609.6 mm (24 Inch) W (Width) 254 mm (10 Inch) H (Height) 1298 mm (51 Inch)
Shelfie
Modular Park Furniture
Module (Single Seating)
Hole Reduces weight and helps lifting
Concrete casted module
Module (Double Seating)
Module can be repeated
Product Development
9
Interface Design
Product development Process
Other Products PD for IKEA
Product development Process
LED Lighting Product for PHILIPS
Shade / Shade Print Development Shade were designed and developed from the print production to the shade components
Lamp Component Development & Production
Table Lamp Design Table lamp designs done for K-Mart
Table Lamp and Wall Light
Table Lamp Collection Client: K-Mart
LOGO & Identity Design
10
Visiting Card Design
LOGO Design Process Client Water Bull
Slected Logo
LOGO Design Client : “ I LAB ”
Visiting Card Design Client : “ Studio ADC ”
LOGO Design Client “ Delab Studio ” Logo Explorations
Visiting Card Design Final Logo
LOGO Design Logo Moods for Brand according to the occasions
Visiting Card Design Visiting Card
Thank You Contact me:
• +919632483703 • morsudhir@live.com • Electronics City, Bangaluru - 560100 • www.sudhirmor.com