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Aruba Reimagined by Susan Campbell
Refreshed and totally rejuvenated, One Happy Island welcomes you back with open arms with so much new
Strolling barefoot along the blissful stretch of beach in front of Holiday Inn Resort with my long-time local friend, she suddenly stopped and said, “I just got goosebumps. Tourism is back.” I felt it too. Surrounded by throngs of happy smiling visitors of all ages frolicking in the surf was as typical a high season scene as I’d ever encountered on Palm Beach. Yet it
was July, low season. However, the energy of absolute joyous escapism was palpable. The goosebumps came because she works for the Aruba Tourism Authority, and they had worked so hard to create a smart, streamlined process to confidently welcome guests back to a safe haven. It worked. But it wasn’t just the rebound energy I noticed. There was so much new and cool since my last visit, I could hardly experience it all in 7 days. But I tried.
A new effervescent and electric Palm Beach vibe
First, I checked into the brand-spanking new Radisson Blu and it’s a stunner. (Read all about it on page 53) I love its location right beside Palm Beach Mall, directly behind The Cove Aruba, a brand-new complex crammed with a kaleidoscope of outstanding dining and nightlife options. So many cuisines under one roof- Asian, French, Greek, Italian, and Mexican for starters. There’s also a Pancake