MY COMMITMENT TO YOU A PROPOSAL FOR MARKETING YOUR HOME
SUE ENGELMANN 208.720.0680
As a certified Berkshire Hathaway HomeServices Luxury Collection Specialist, I believe that selling a luxury home should be a luxury experience. I understand that your home is not just part of your family’s history – it is a significant investment. That’s why it is essential to have the power of a world-class brand in your corner. I am proud to represent a company that stands for integrity, stability, trust and longevity. I will leverage our considerable business strength and unparalleled marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible. My affiliation with Berkshire Hathaway HomeServices Luxury Collection grants me access to the most upto-date marketing tools, as well as connections to the world’s most elite consumers. Our combined knowledge of the luxury market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match. Thank you for allowing me the opportunity to be considered to represent you. Respectfully, Sue Engelmann
About Me I took the train from Boston to the Wood River Valley in 1982 with just my skis, a suitcase, and a few magazines. Intending only to stay and ski for the winter, after one season I was hooked and couldn’t come up with a legitimate reason to leave. I worked in retail for 10 years before making the move to real estate. I earned my broker’s license in 1998 and my Certified Residential Specialist Designation in 2001. From 2005 to 2019 I was an Associate Broker with Sun Valley Sotheby’s International Realty, which was the leading company in Sun Valley over that time. In November of 2019 I joined Berkshire Hathaway HomeServices Sun Valley Properties, and feel fortunate to be affiliated with not only Berkshire Hathaway HomeServices but with the highly professional team of agents that make up our Sun Valley office. My knowledge of the local market and luxury real estate is extensive. Chances are that I know something about almost every property in the Wood River Valley. I am honest, work hard, and do my homework. Ultimately, I attempt to go above and beyond. I specialize in matching people with properties and find it to be one of the most satisfying aspects of the profession. Most of my business comes through my clients and referrals. I do my best to make the process of buying or selling a home or property a pleasant and rewarding experience. I understand the value of a personal investment, and you can trust me with your next real estate transaction.
SUE ENGELMANN
208.720.0680 sue@sueengelmann.com nicole@sueengelmann.com sueengelmann.com 360 East Ave N, Ketchum, ID 83340
#sunvalleyproperties
My Marketing Plan PHOTOGRAPHY, VIDEO, & VIRTUAL TOURS • professional photography to give your listing the best possible presentation; I am present at all photo shoots to help stage your listing and ensure it shows as professionally as possible; online images are a potential buyer’s first introduction to your property • drone photos which allow viewers to see the property from above • Virtual 3D tours that allow online viewers to move through the house and see rooms from multiple points of view ONLINE PRESENCE • social media posts on Facebook, Instagram, and Twitter • all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more, as over 80% of buyers begin their search for homes online • exposure on real estate sites like wsj.com, juwai.com (in China), and other sites that attract high net worth viewers (click to see a wsj.com sample) • targeted social media posts to select high income zip codes PRINT & DIGITAL PROMOTION • Luxury Presentation Books (click here for a sample) • 4-page luxury card brochure for distribution at our offices and other high-traffic areas in the valley • inclusion in my Atkinson’s market kiosk, one of the most highly-trafficked areas in town • ads in Sun Valley Property News and other select local publications • e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise, as well as to other Mountain Resort brokerages (Jackson, Vail, Park City, Taos, Telluride, Big Sky) with whom we are in close affiliation • regular emails of new listings and market activity to my past and current clients EVENTS & CONNECTIONS • I will schedule Broker Tours and Open Houses as agreed upon • I am present at all showings conducted by other agents • I work with the seller to establish appropriate safe-showing protocols • our brokerage is a founding member of the Mountain Resort Group, a cohort of other BHHS brokerages in the Mountain West, allowing us to maximize our knowledge of resort markets and our referral base
BRAND ADVERTISING & RECOGNITION • national advertising support, including print and online placement, ensures that our brand is top-of-mind among millions of potential homebuyers and sellers • marketing and public relations programs position Berkshire Hathaway HomeServices as an authority for real estate and related services • Berkshire Hathaway, our parent company, is consistently ranked as one of the Top 5 Most Respected Brands in the world • BH CEO Warren Buffett, a Sun Valley regular, is recognized as the foremost businessman and economic force in the world
SUEENGELMANN.COM CLICK THE ABOVE ICONS TO VISIT MY SITES
Committed to your dreams, needs and interests. • Integrity & Loyalty
You can count on me to represent you with the highest ethical standards. From listing to negotiating to closing, my company and I are committed to doing real estate right. I will operate with your best interests in mind at all times. I will never disclose information that is confidential.
• Reliable Communication & Guidance
My motto is “No Surprises.” I will keep you updated on any pertinent information about your property, showings, the market, and negotiations. I will provide you with informed advice and suggestions based on my experience in the Sun Valley Real Estate market, extending to local vendors and services that I trust to make your experience better.
• Professionalism & Excellence
Working with me guarantees that you are working with a brand, agents, and support staff at the top of the profession. I strive to make your experience one you will talk about fondly for years to come.
• Expertise & Current Market Knowledge
My support staff keeps me abreast of all current statistics and trends in the market. That, combined with my experience in the business, gives you the most expert insights available.
• Creativity & Innovation
Being successful in today’s market demands being open and progressive. We have the best, newest and most powerful tools, and I can assure you that no other agent in our market competes with my team’s thoughtful approach to marketing.
• Marketing & Exposure
From professional photos to sophisticated flyers and social media posts, to aerial photos, property videos and virtual tours, I have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.
• Connectedness
On a local level, I work closely with the agents who are most likely to have a buyer for your listing. My affiliation with BHHS gives me access to more than 50,000 agents worldwide.
• Results
My performance record demonstrates that I get the job done. My repeat clients will attest that I put the client first. What truly matters to me is your complete satisfaction.
Why list with Berkshire Hathaway HomeServices Sun Valley Properties? A BRAND OF CONSEQUENCE
Berkshire Hathaway is one of the most respected and emulated brands in the world. Created by Warren Buffett, Berkshire Hathaway HomeServices (BHHS) is dedicated to delivering the highest quality experience. With over 50,000 agents around the globe, brand recognition is very high. Anyone visiting Sun Valley will recognize our logo and the brand. See the map on the opposite page to see the range of BHHS’s presence in the United States. BHHS invests millions of dollars into tools and software designed to make our agents the most effective professionals they can be. Our ability to leverage the power of the BHHS brand and tools here in the Sun Valley market allows us to operate as if we were a much larger company. THE HALO EFFECT Berkshire Hathaway is one of the most recognized and respected brands in the world, and Warren Buffett commands the attention of economic, business, and investment leaders all over the world. Berkshire Hathaway HomeServices enjoys a pronounced positive effect through our association with Berkshire Hathaway and Mr. Buffett, known as “The Halo Effect,” which instills trust and recognition among buyers in the Sun Valley area.
Essentially, we have an unbeatable Sun Valley combination: some of the market’s top agents + the world's fastest-growing Real Estate Brokerage + innovative and effective tools that allow me to market better + the most responsive support staff in the market =
AN UNPARALLELED REAL ESTATE EXPERIENCE FOR YOU
The Sun Valley Market 2005-2021 YTD
Our recovery has been stable and steady since 2011, with only a couple of slowdowns. As a result, our market remains a good investment for buyers, who are always looking for attractive listings in all price ranges. The activity in 2020 created a new standard. We had our busiest year ever and surpassed $1 Billion in Sold Dollar Volume for the first time in Sun Valley market history. For a look at our most recent yearly market report, click here. For my latest market report, click here.
Luxury Real Estate in Sun Valley 2015-2020 Report includes Residential listings (Single Family Homes, Condos, Townhomes) that were listed for $2.5M and over. 2020
2019
2018
2017
2016
2015
SALES
92
33
37
35
15
24
SOLD DOLLAR VOLUME
$390M
$123M
$135M
$145M
$60M
$86M
AVERAGE SALES PRICE
$4.2M
$3.7M
$3.6M
$4.1M
$4M
$3.6M
HIGHEST SALE (Recorded)
$18M
$13.25M
$7M
$8M
$7.95M
$11.75M
BY AREA 2015-2020
BY PRICE POINT 2015-2020
North Ketchum
25
$98.4M
$2.5M-$3M
67
Ketchum
79
$347.2M
$3M-$3.5M
47
Warm Springs
16
$55.8M
$3.5M-$4M
23
Sun Valley
43
$162.0M
$4M-$5M
29
Elkhorn
18
$55.2M
$5M+
38
South of Ketchum
46
$194.2M
Hailey
2
$6.1M
Bellevue & Beyond
1
$3.0M
Custer County
3
$8.6M
LUXURY TOTALS 2015-2020 TOTAL SALES
236
TOTAL SOLD DOLLAR VOLUME
$939.3M
AVERAGE SALES PRICE
$3.9M
All figures taken from the Sun Valley Board of Realtors.. Information is deemed to be reliable, but is not guaranteed. Slight inconsistencies in the tables may be due to anomalous reporting methods and other idiosyncrasies in the market.
MY SELECTED RECENT SALES
140 Telemark Rd, Ketchum $14,500,000 List Price
122 Old Mill Rd, North of Ketchum $9,600,000 List Price
101 Farnlun Pl, Sun Valley $8,900,000 List Price
301 Wall St, Gimlet $8,750,000 List Price
126 River Ranch Rd, Ketchum $7,495,000 List Price
140 Bear Lane, Ketchum $6,995,000 List Price
30 & 32 Osprey, S of Ketchum $5,990,000 List Price
1 Pete’s Lane, Sun Valley $5,900,000 List Price
350 N Bigwood, Ketchum $5,400,000 List Price
250 Crystal Crt, Ketchum $4,850,000 List Price
121 Old Mill Rd, North of Ketchum $4,850,000 List Price
100 N Seventh St E3, Ketchum $4,100,000 List Price
MY RECENT PRODUCTION AND AWARDS • 26 Sales in 2021 YTD • $56.5M in recorded Sold Dollar Volume in 2021 YTD • 48.5 Sales in 2020 • $126.4M in recorded Sold Dollar Volume in 2020 • Recognized as the #6 most productive agent in the entire BHHS network of 55,000+ agents in 2020 • Named a recipient of the Diamond Circle Award for BHHS • Our Sun Valley brokerage was recognized as the #37 most productive brokerage in the entire BHHS network of over 1500 offices in 2020 • Named to the network’s Elite Circle
SUN VALLEY
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
Sue Engelmann
208.720.0680 sue@sueengelmann.com sueengelmann.com