Cuvphi521a produce commercial photo images task a03

Page 1

CUVPHI521A Produce commercial photo images Task A03 People

Sue McArthur





























































Our lighting set-up consisted of two flashes and a softbox with continuous lighting.




My first scenario falls into the “simple” category and is really easy to set up, using two lights with umbrellas. The first light, the key, is set on a stand in front of and to the side of the subject. The second light is set slightly behind the subject and aimed at the background. It’s best, in my opinion, to mount it on a boom so it can be centered over the subject's head, but it will work nicely if mounted on a floor stand and feathered over the background. If you want a completely white background, the exposure behind the model’s head should be 2/3 stop brighter than the key. My sample set the exposure value of the background light to be equal to that of the key, and the result is a pure white background behind her head that gradually falls off to light gray toward the bottom of the image. I also set a white bookend at camera-right and quite close to the model, to open the shadows on her non-lit side.


I liked the look produced by the bookend fill card, but felt I’d like something with a bit more snap. I also wanted to give more contour to her face. I set up two strip light softboxes, one on each side of the background and aimed to the center. The lights were carefully positioned so that there was no more than 1/10 of a stop difference over the five feet of important background behind the subject. The exposure value of the background lights, measured together, was equal to that of the key. Setting the lights in this manner means the white paper background will have some detail, although very minor, throughout. Each strip light was blocked by a black bookend, to keep any spill light off the model as well as the camera’s lens. The umbrella at camera-left was swapped out with a medium softbox placed in approximately the same position. The white bookend at camera-right was removed and replaced with a small softbox that was moved a bit further back toward the background but aimed at my model’s side. This softbox was powered to be equal to the key. http://www.sekonic.com/whatisyourspecialty/photographer/articles/high-key-lighting.aspx



http://fstoppers.com/shooting-with-color-gels



Final Images Final Images


Final Images


Final Images


The requirements of the client brief, were to get lifestyle shots performing her business, a head and a full body shot, that the Client could use on her website, to market her services as a new party planning business for children. Researching sources of information was from the look and feel of this below magazine to get the look and feel of my shoot. The terms and conditions/quotation for shoot in accordance with client deadlines and check against initial estimate. Make agreement and complete contract with client or commissioning agent (where applicable). The requirments were one great head shot for on-line profiles, publications, LinkedIn and other social media. The lifestyle shot was an environmental portrait to tell potential clients more about the business, what and where it was done and to differentiate the Client and show their creative side. They wanted instant feedback – to view pictures in the camera as they were shot and all images posted to an on-line gallery the day after the shoot. The terms included shared copyright of all of the images, and toning and retouching of the headshot and full body shot. The package included: Consultation with the photographer. A choice of full length and/or three quarter length shots Environmental portraits around the location using available light and two speedlights if required Instant feedback – viewing the images in the camera All images posted to a password protected on-line gallery, within a day of the shoot. Shared copyright on all of your images Toning and retouching of your selected two images Subsequent images can be toned and retouched for $40 each. Travel to the location Set up, testing and breakdown of the equipment Fee: $445 In studio headshot and full body shot with two retouched images Two ’looks’ or outfit changes Instant feedback – viewing the pictures in the camera or on the laptop as shot All images posted to the on-line gallery on within one day of the shoot Shared copyright on all of the images Toning and retouching of your selected two images Subsequent images can be toned and retouched for $40 each. Fee: $295


Sue McArthur Photography

INVOICE

1 Smith Street Baulkham Hills 2030 850.495.3350

BILL TO: Emily Toole Pocna Events pocna@outlook.com

Item

In studio shoot supply 1 headshot

4 Smith St Paddington

Invoice Number

28976

Invoice Date:

20March 14

Due Date:

20 April 14 ABN 7865433

Unit Price

265.5

1 full length shot retouched image Location shoot 6 shots retouched

Event Name:

Qty

Tax

TOTAL

1

29.5

295

44.5

445

1 400.5

1

All images posted to the on-line gallery Shared copyright on all of the images Retouching of your selected two images

SUBTOTAL TOTAL DUE

740.00


PHOTOGRAPHY ASSESSMENT FEEDBACK SHEET TO BE ATTACHED TO ALL RESULTS AND EVIDENCE BEFORE PLACING INTO LOCAL ARCHIVE LOCATION: Building F3.14 Ultimo Campus, Sydney Institute – TAFE NSW, MaryAnn Street, Ultimo Qualification:

CUV50411 Diploma of Photo Imaging CUV11

Unit of Competency:

CUVPHI521A Produce commercial photo images

Assessment Task:

A-01 Task 3

Student Name:

Sue McArthur

Student ID:

208013068

Assessment Outcome:

For UOC being assessed by multiple assessment activities, each activity will be reported as Satisfactory or Not Satisfactory  Satisfactory (S)  Not Satisfactory (NS)  Resubmission (RS) For UOC being assessed for the final result it will be reported as AC (Competent) or NC (Not yet competent)  Not Yet Competent (NC)  Resubmission (RS)  Competent (AC)

Assessor’s comment regarding student performance

Assessor’s recommendation on how to improve the performance (if there is any gap)

Assessor Name/ Signature:

Date:

Student Feedback on Outcome(s):  

The results of my performance has been discussed and explained to me. I understand and agree with the result of this assessment.

If you would like to request a review of your results or if you have any concerns about your results, contact your teacher or head teacher. Student’s signature:

Date:

Sue McArthur

Diploma of Photo Imaging – CUVPHI521A

Version 1.0 - 22/01/2014

7/4/14

Page 5 of 5

Disclaimer: Printed copies of this document are regarded as uncontrolled. Please check http://sielearning.tafensw.edu.au/moodle to ensure this is the latest version


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.