Sue Pace Graphic Design Portfolio

Page 1

a THE CREATiVE

SPOTLiGHT


Drama Queen finds her CREATiVE gene

i

had an imaginary friend named Bixie when I was a child. He went everywhere with me. I cried buckets when someone would sit in his seat at a restaurant. “We” acted out many plays together. Conveniently, he got blamed for every bit of my mischief. Along the way when my talking to thin air became a source of embarrassment for my parents Bixie became something else to me–creativity.

Design takes all forms. Whether I’m working in my beloved garden, designing a logo, refinishing a piece of furniture or writing, my inner Bixie shines through, without all the toddler drama. I graduated from UNC-Chapel Hill with a BA in studio art. I was hired as a paste-up artist for a shopping guide a year later in 1983 and I’ve been using my creative talents in many ways ever since. I left that job in 1996 to be a full-time mom, but continued to do freelance graphic design work as a way to keep up with ever-changing technology. When my kids did the unthinkable and decided to grow up, I returned to graphic arts full time as an independent designer. My skills are solidly print driven with the belief that it can and should co-exist with digital media. My design skills include coffee-table books, magazines, brochures, logos, company branding, correspondence and other collateral materials with the capabilities for online conversion.


The written word. I’ve had work published on Huffington Post, in Pinestraw Magazine and O’Henry Magazine ranging from the humorous takes on life to the more serious journey of finding my birth parents....talk about drama! My designs are bold, effective and eyecatching, but my beliefs are unapologetically old school. I listen to my clients carefully before I go to work on a project and I hear their feedback clearly after the presentation of my ideas. I understand that my enthusiasm and excitement in the design process, rather than my ego (alter or otherwise), will always deliver the best solutions to meet my client’s needs. I call it the Bixie effect. Truth be told, we also had an orange Tabby named Bixie whose time on earth coincided with my imaginary friend. You may think that takes away from my creative DNA because I “borrowed” a name for my imaginary friend. I tend to believe at such a young age the concept of inspiration was already brewing inside of me. Because creativity, like childhood, should be nurtured to the fullest.

Let me shine a spotlight on you.

30+ years of graphic design experience • Adobe InDesign • Adobe Illustrator • Adobe Photoshop • Adobe Lightroom • Powerpoint • Copy writing


LOGO DESiGN

®

Fv

Mama’s

O uintet

Member of Raleigh Music Groups, LLC

Liste n to you

d r car r Mother. Buy ou

e els or s...

.

else!



Coffee-Table

BOOK DESiGN


N

othing can replace the beauty of a coffee-table book that proudly takes center stage in a home or office. From the expertly-crafted words to the well-designed pages, from the high-end photography to managing the printing process I, along with my husband and author Lee Pace, can do a turn-key operation for your business, golf course, organization, educational institution, athletic program, country club–just about anyone who wants to shine a spotlight on who they are, what they do or why they do it. A picture is worth a thousand words? I say why not create a publication that showcases both?


“A house without books is like a ro The Golden Age of Pinehurst

SECESSION GOLF CLUB

The Story of the Rebirth of No. 2

Founded 1986

Lee Pace

The Golden Age of Pinehurst_pages

LEE PACE

Secession Golf Club_pages

Links to sample pages or full publications on the following pages are h


oom without windows.� – Horace Mann Football in a Forest The Life and Times of Kenan Memorial Stadium

LINVILLE A Place of Beauty for 125 Years

Lee Pace

Foreword by James Dodson

A Football in a Forest_pages

highlighted in red.

Howard E. Covington Jr.

Linville_pages


OTHER

PUBLiCATIONS 2017

ESEEOLA The Magazine of Linville Resorts

DETAILS

TRADITIONS

OUTDOORS

Page 5

Page 14

Page 21

Little things add up to a “slice of heaven” in Linville.

Linville Golf Club remains a timeless classic.

Recreational nirvana from the trails to the streams.

Eseeola-2017_full publication


Books aren’t the only way we can creatively tell your story.

2018

ESEEOLA The Magazine of Linville Resorts

The Magic of Mountain Time Discover ALL the ways to find it.

Eseeola-2018_full publication


CCNC WINTER/SPRING 2017

A Classic Reborn

Dogwood Course Remodeling Sets Club Up for Next 50 Years CCNC_full publication


US MID AMATEUR_full program (interior editorial design only)


Some Looks

Beyond Books

and Magazines

Newsletter s Inn & Golf Club

& Golf Club/Mid Pine

nce Again Enhanceds VinO y ac g Le e Golf Experience tag ss o R edles Elevate rsion At Pine Ne Pine Needles Lodge

Greens Conve

se Needles golf cour The 1928 Pine er with early Septemb reopened in s, some bermuda green ks freshly planted twea e subtl few and a ct new bunkers arance. The proje to its overall appe bility and ambiance improves the playa Ross course that, ald Don s of a classic Pines layout acros Mid the with paired Needles , gives Pine a set Midland Road s resorts as fine in and Mid Pine courses as exist Pine Needles the second) at of vintage Ross al first hole (now going to bermuda greens by off on the origin the world. I don’t below teeing restored in part on 15. ld Ross is shown aking demands have been lot in golf, but urations like those “I’ve seen a up and Dona His shot-m bunker config s in the 1930s. you can show l grass lines and bermuda green two king the natura know where that play rewor ve and and belie l hote “We helping us still very stay at the same ses like ral part of as extreme but sophy rved Ross cour are an integ ll design philo very well-prese Franz, not quite of classic Ross achieve the overa it allows for firmer architect Kyle the look and feel these,” says along with much Ross as ald work r says. z Don the Mille of ted Fran ,” CEO of round basis Franz design,” who coordina tenance staff. r, president and surfaces on a year- winters are a bit the Kelly Mille the resort’s main and operates the restoration of says. “While any that owns extended low supervised the Mid Pines, s layout the comp challenging when to cover the Needles and gned Mid Pine more Pine -desi the Ross us of both dly 1921 ersion require has been roun temperatures fits successful conv is part of in 2012-13 that bers, resort guests said the t, we feel the bene Pines in 2013 mem s greens at nigh greens at Mid applauded by a similar green re buffs. vation to do of and architectu now— the moti Pine Needles. different looks and resurfacing at d “We have two rugge very course is the Mid Pines les course the Pine Need natural looking,

having outstanding bermuda greens in the summer far outweigh this winter inconvenience.” The work began in early June 2016 and the new greens were planted in July with MiniVerde, the same strain used at Mid Pines. Those greens have been well-received as they putt smooth and true during the hot summer months when bent greens are watered and softened to stay alive. “We’re really excited about this project,” says Miller. “The old stigma on bermuda greens is that they were grainy and slow, but that’s not true anymore with the new ultra-dwarfs. We had nearly 50 days with temperatures in the 90s during the summer of 2015, and it’s a struggle to keep the bent healthy. Meanwhile, the greens really thrived at Mid Pines. After watching them closely for two years, we thought it was time to pull the trigger at Pine Needles.” Pine Needles and Mid Pines both 2 remain in essentially the same routing and configuration as when they opened nine decades

ago,

that the hole numbers at Pine Needles have changed to allow for a new beginning and end to the course after the Bell Family bought the property in the 1950s and built a new clubhouse and lodge. The bermuda greens at Pine Needles combined with some restructured fairway lines and bunkers modified to make them more visible will more closely link Ross’s original style with the modern game. “We’re trimming around a lot of bunkers and adding some shapes and flutters so you can see them better,” Franz says. “We’re keeping fairly close to the style you saw from Ross in the 1940s—with the bunker faces flashed up enough that you can see them. “We’re also adjusting some of the mowing patterns. On some holes, we’ll maintain rough on one side and mow to the tree line on the other side. The fairways had gotten pinched in pretty tight in some cases that the strategic element of the hole had gotten lost.” Beyond the bermuda greens, the only difference

changes that golfers familiar

with the

course will notice are new

The bunker complex on the right side of the par-four ninth hole is indicative of changes made to the course in 2016—making them more relevant and positioned to make the golfer plan his shot.

bunkers on two, nine, eleven and 18. Three bunkers have been spaced on the right side of the second fairway, mimicking a technique Ross used often. A new bunker will be positioned on the right of fairway in the 280-yard range from the back tee. “The bunkers will be spaced 50 to 60 yards apart, but Ross made it look as if there is no room to miss between them,” Franz says. “It will look like a wall of bunkers in front of you, but actually they’ll be spaced out. It will be a little more daunting tee shot. It will be more risk-reward if you aim to the right side to get a better look at a left-side pin.” Franz built a series of bunkers down the right side of the par-four ninth fairway and redesigned the mowing line, all to give players a moment’s pause about pulling the driver out and banging away. “If we can get them into the 130- to 150-yard range for the second shot, it changes the dynamics of the hole a bunker front-left of the green that you really can’t see from the fairway. Kyle somewhat,”

Miller says. “There’s also

rebuilt it so it will flash up and be more pronounced.” The fairway of the par-four 11th was inordinately wide in the landing area, so Franz built a bunker on the right side. He’s also sculpted a bunker complex on the left side of the 18th fairway and redesigned the fairway lines to make it more visually and competitively stimulating. “Eighteen was originally the first hole. We want it to be more of a finishing hole,” Franz says. “We have a terrific-looking bunker complex down the left side and it’s been turned into a very memorable finishing hole. We’ve also extended a couple corners of the green to add some new hole locations. It will be a great finishing hole. “Looking back up the fairway from

the green, before you essentially

saw two straight mowing lines. It looked like a bowling alley. Ross’s fairways had such great motion. We’ve let one side go to the native, hardpan sand look. It adds a lot to the finish.” Miller understands that Pine Needles has served many constituencies over the years and thinks the new greens and design enhancements will better address the desires of the better player. A handful of new tees will stretch the course during another project to follow in 2017. “We want to make the course a little more relevant for the good player,” Miller says. “We’re thinking about the 30, 35-year-old guy with a good game. We want to have adequate length but not make it harder for our newcomers

The work continued throughout the fall and Franz is making frequent return trips to Southern Pines to tweak and continue his work. All the bunkers on 15 have been rebuilt and adjusted in placement, for example the second one on the left of the fairway being moved 15 yards closer to the tee and more into the fairway. The bunker in the corner of 17 fairway has been raised so it’s more visible from the fairway. “We plan on working on every bunker by March 1 of 2017,” Miller says. “Already people have been impressed with the playing surfaces, shot-values and more natural appearance. That will only get better as the restoration matures.”

who come here for a Golfari.”

The new bermuda greens like the one on the first hole will remain firm and true throughout the year.

Back to W Bermuda 14

hat goes around, comes around. All of the early golf courses in the Sandhills featured greens made of a sand-and-clay base until architect and green keeper Donald Ross developed a strain of bermuda grass in the 1930s that could survive the heavy play the area received during its prime fallthrough-spring season. Then bermuda gave way to bent in the 1970s as bent didn’t need the transition season, and advances in technology had enabled this traditional cool-weather, northern-climate grass to withstand the summer heat as the area golf season expanded to a year-around basis further south. Now the industry is coming full circle. Many superintendents in the “transition zone” of the Mid-Atlantic are finding the new hybrid bermuda grasses the ideal surface for year-round playability and maintenance. With the resurfacing of the greens at Pine Needles in the summer of 2016, both Mid Pines and Pine Needles feature MiniVerde, the ultimate warm season turfgrass for putting greens. It features a rich green color and is disease and heat tolerant. “We’ve been living hour by hour with bent greens in July and August when it’s 90-degrees plus,” says Dave Fruchte, course superintendent at the sister resorts. “It takes a lot of manpower to go around and keep the greens cool and alive. It’s pretty stressful. It’s stressful on golfers, too, because we’re interrupting them.” Fruchte and his staff haven’t had that issue at Mid Pines since it reopened in 2013 with MiniVerde. “We do a little hand-watering on the bermuda, mostly in the morning, and they’re good for the day. We’ve got good,

consistent, smooth, playable and healthy greens,” he says. “We’ll have that now at Pine Needles.”

Promotion design Basketball program ad Tune in before, during and after each game!

s to Takteauke us to

ay w a e v i G

Chapel Hill-Carrboro’s News, Talk & Tar Heels Station

d by

presente

90 minutes before each game, with

The UNC Health Care Countdown to Tip-Off

Business Card Follow the Tar Heels from any place. Daily updates, interviews with players and coaches, injury reports, game info and more!

TED SEN PRE BY FA M I LY M E D I C I N E

(front view, logo design)


Flyers BACK BY POPULAR DEMAND!

Celebrate Cinco de Mayo

in a

FRIDAY May 5

LIVE MUSIC

8:00-10:30

Gregg Gelb and his La Fiesta Latin Jazz Quintet

Friday & Saturday, December 14 & 15 7:00 PM

Best authentic Latin Jazz band in the Triangle.

A Step to Gold

All Latin music evening: • Cha Cha • Afro-Cuban • Mambo • Brazilian • Son Montuno • West African

International Ballroom 6278 Glenwood Avenue Suite 200, Raleigh 27612

Music and Dance for the Swingiest Season Introduce your children and grandchildren to the sights and sounds of the holidays you remember. Enjoy performances of song and dance with music from the seasonal favorites in the Glenn Miller style such as:

Sunday, December 16 2:00 PM

• Jolly Old St. Nicholas • Ode to Joy • Parade of the Wooden Soldiers

• The Nutcracker Suite • We Wish You a Merry Christmas • and many more

Location: Hayes Barton Baptist Church in Five Points Fellowship Hall, 1800 Glenwood Avenue, Raleigh, NC 27608

Information: 919.676.9996 *Tickets:

TICKETS

Adults $20, Students $18, Children under 12 $10

Advance payment: $20 per person $35 per couple Tickets at the door: $20 per person David Hunter, Master of Ceremonies

Don Ellington, Lighting

Melanie Dale, Choreographer

Mike Killam, Sound

Call Deb Brown [919.805.9884] for reservations.

The Mirliton Dancers & The Thomas Singers

Live Music by:

Rollin Glaser

* Tickets may be purchased online to:

http://www.raleighmusicgroups.com/ and click on EVENTBRITE link.

Join Us for Jazz he genre of American music referred to as “traditional jazz,” that had its origin in ragtime and

LIVE

t

early music being played around New Orleans and other southern cities in the first few decades of the 20th Century, is alive and well here in the Triangle Area of North Carolina, where some dozen or so bands regularly perform for audiences in various venues. This

debut

Jazz

new Society will seek to make this music more readily available to those with these interests to hear

and

with

Mike Sailors

the Second Line Stompers

10 (General Admission), 5 (Students)

$ Guest Artist Mike Sailors–well known trad and swing jazz musician from New York City

Sunday, Octobe

the best local bands and national

concert

Traditional

with Master Vi olinist Andy St ein

audiences of all ages, and enable

Sunday, April 3 • 4pm

$

Please pay with cash or check at the door

The Glenwood Club 3300 Woman’s Club Drive, Raleigh, NC Join the musicians from 5:30-6:30 pm for an educational presentation.

preservation of traditional jazz

The Glenwood

in America.

3300 Woman’s

In this initial concert, we will

discussion and demonstration session explaining the structure and method of traditional jazz. We will invite local traditional jazz musicians to join with the Second Line Stompers.

In forming the Triangle Trad

Jazz Society, we are inviting both

th An

join us in these concerts, where we can both listen to those who play this music, and learn more about its origins and the ways in which this music has evolved, while maintaining roots. Each of our events will feature one or more local traditional jazz

Second Line Stompers

musicians and listeners to interact

Carolina Classic Jazz, Inc., 750 Weaver Dairy Rd., #238, Chapel Hill, NC 27514

(and even play) with band members.

leigh

Performing wi

musicians and the general public to

a clear connection with its historical

Club

Club Drive, Ra

The Triangle Traditional Jaz z Society pre Stein master sents Andy violinist and woo dwind player New York City from , who for over 20 years has jazz violinist with been the Garrison Keillor ’s “Prairie Hom Companion” and e Vince Giordano He has been and the Nighthawks. featured solo ist with Wynto and the Jazz n Marsalis at Lincoln Cen ter Jazz Orches Hyman, Bucky tra, Dick Pizzarelli and many others.

follow the concert with a one-hour

bands, and opportunities for both

Triangle Traditional Jazz Society is a membership organization sponsored by Carolina Classic Jazz, Inc., a non-profit organization based in Chapel Hill, NC, the purpose of which is the preservation and promotion of traditional jazz.

r 15 • 3 PM

artists who are contributing to the

Free Appetizer s Cash Bar Dance Floor Also:

Saturday Nig

provided by

dy Stein are: George Knott, bassist (Atomic Rhythm All Sta Russ Wilson, rs) drummer Marc Brooks hire, guitarist (Russ Wilson Gregg Gelb, clar Orchestra) inet; Dave Wri ght, trombone; Greg Cagle, cor net; Court Ste wart, piano (Second Line Stompers)

Tickets:

$20 General Admissi

on for adults at the door (or in advance at www.triangle traditionaljazz .org) $5 Students

ht, Oct 14, Irre

gar y Stein with Geo dless Café (Morgan St., Raleigh) rge Knott, Rus s Wilson, Cou rt Stewart, Ma rc Brooks

Come hear And

hire and Gregg

Gelb from 9-12

.


Susan S. Pace 1023 Hatch Road, Chapel Hill, NC 27516 • 919.306.1657 • suepace1320@gmail.com

QUALIFICATIONS Graphic designer with 30+ years experience in ad design, brochures, flyers, logos and collateral materials for businesses, schools and charities. Eight years experience in book and magazine publishing. Proficient in Adobe InDesign, Illustrator and Photoshop. Working knowledge in Adobe Lightroom, Wordpress, Word and Excel. Resourceful in meeting deadlines. Excellent ability working and communicating with others. Values the importance of a client’s input and opinions. Self motivated with strong independent work skills.

EXPERIENCE Freelance Graphic Designer and Writer

Responsible for design of a wide range of marketing and promotional materials for various clients including Andromeda Business Simulations, Pinehurst Resort, Tar Heel Sports Network, UNC-Chapel Hill, Performance Bicycles, Hardy White Pharmacies, The Big Putt, Lucent Technologies, Capital Opera, Atlantic Spas and Billiards and Wake Medical Center. Book and magazine design, along with publishing coordination, for various country clubs and golf courses, as well as UNC-Chapel Hill. Writer of essays that have appeared in Pinestraw Magazine, O’Henry Magazine (pages 53-54) and Huffingtonpost.

Creative Consultant, The Village Advocate

Created custom ad campaigns for businesses, as well as promotional materials for The Village Advocate, The Chapel Hill News and News and Observer.

Ad Designer, The Village Advocate Executed ad design and copy for businesses and charities that advertised in The Village Advocate.

Management, The Village Advocate Director of Creative Services at The Village Advocate. Oversaw a staff of three designers and a copy writer. Organized schedules, oversaw budgets and developed promotional events. Elected a vice president of the Village Companies.

EDUCATION

Bachelor of Arts in Studio Art. University of North Carolina at Chapel Hill

COMMUNITY INVOLVEMENT

Extensive volunteer history includes: • American Cancer Society’s Road to Recovery program - volunteer driver • Durham Public Schools - Middle School PTA president and parent volunteer • Animal Protection Society of Durham - vice president and volunteer • Ronald McDonald House and UNC Children’s Hospital - volunteer

Reference

Bill Teague, Plow and Hearth (Vice President of Creative Services) - billteague2020@gmail.com Betsy Austin, Director of Communication, Linville Resort - betsy@eseeola.com


W

ith 30+ years of experience in this business, I’ve learned many things, but here’s what I believe to be the most important beyond the obvious expectation that I deliver a killer concept. Clients want to know: • Can I turn around a project in a timely manner (or can I even turn it around fast without hefty rush charges)? • Am I guided by their needs, not my ego? • If they change direction in concept or design will I respond with respect and cooperation? • Will they be happy they chose me? As an independent designer, I take on only so much work that ensures I can say YES to all of the above expectations from my clients. Along with the promise they’ll be thrilled with the end result. And if I need ideas from time to time, I can always call on Bixie for inspiration.


a

919.306.1657 • suepace1320@gmail.com • chapel hill, nc


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